Relevant bibliographies by topics / Direct marketing – Case studies

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Direct marketing – Case studies'

Author: Grafiati
Published: 4 June 2021
Last updated: 2 February 2022

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Journal articles on the topic "Direct marketing – Case studies"

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Minerva, Victor, David Sampson, and Herbert S. Levinson. "Employer Shuttles—Concepts and Case Studies." Transportation Research Record: Journal of the Transportation Research Board 1557, no. 1 (1996): 32–39. http://dx.doi.org/10.1177/0361198196155700106.

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Employer shuttle systems in Connecticut and New Jersey are reviewed. The planning processes underlying system development, the approach used to determine potential markets for employer shuttle services, and service design principles are outlined, and system performance is evaluated. Several case studies are presented, and the requirements for a successful shuttle program are identified as reliable line-haul transit, a direct route to employer concentrations located not more than 20 min from the line-haul transit, a seamless transfer, a reasonable fare structure, employer and public interest an
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Buhr, Brian L. "Case Studies of Direct Marketing Value-Added Pork Products in a Commodity Market." Review of Agricultural Economics 26, no. 2 (2004): 266–79. http://dx.doi.org/10.1111/j.1467-9353.2004.00175.x.

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Hardesty, Shermain D., and Penny Leff. "Determining marketing costs and returns in alternative marketing channels." Renewable Agriculture and Food Systems 25, no. 1 (2009): 24–34. http://dx.doi.org/10.1017/s1742170509990196.

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AbstractDirect marketing is a popular marketing practice among smaller producers in the United States. We conducted detailed case studies of three organic farming operations of different sizes and compared their marketing costs and profitability in alternative marketing channels. We classified marketing-related activities into three categories: packing and storage, transportation, and selling and administration. By measuring the costs for labor, purchased goods and services, and capital assets associated with these marketing activities, we determined that there are significant variations in ma
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Körnert, Jan, and Klemens Grube. "Internet banking brand strategies amongst German commercial banks since the 1990s." Journal of Historical Research in Marketing 13, no. 2 (2021): 65–84. http://dx.doi.org/10.1108/jhrm-04-2020-0017.

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Purpose In the mid-1990s, market demands for around-the-clock (24/7) banking and financial transacting began to converge with advances in internet-based technologies. This confluence of forces gave rise to the birth of internet banking. Building upon the relevant literature, this paper aims to develop a set of propositions to address the following questions: what brand strategy or strategies were used at the birth of internet banking roughly 25 years ago? In the years since then, have merger and acquisition transactions involving internet or “direct” banking businesses only come to fruition wh
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Mercade Mele, Pere, Jesus Molina Gomez, and Lluis Garay. "To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry." Sustainability 11, no. 17 (2019): 4623. http://dx.doi.org/10.3390/su11174623.

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Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the question of how this process influences consumers’ behaviour in the hotel industry requires even more in-depth study, with the intention of explaining the changes that occur in the current consumer and how this affects the hotel industry. This study is useful to demonstrate that beyond the direct influence of green marketing on green word of mouth indicators there are other in
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Kiani, Soroosh, Dinesh Kurian, Stanislav Henkin, Pranjal Desai, Frederic Brunel, and Robert Poston. "Direct to consumer advertising of robotic heart bypass surgery." International Journal of Pharmaceutical and Healthcare Marketing 10, no. 4 (2016): 358–75. http://dx.doi.org/10.1108/ijphm-05-2015-0016.

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Purpose Robotic coronary artery bypass (rCABG) is a relatively novel and less invasive form of surgery. A yearlong direct-to-consumer advertising (DTCA) campaign was initiated to provide the community with information regarding rCABG, increase awareness and recruit patients. To optimize information content and ensure appropriate messaging for future campaigns, this study aims to analyze the campaign effectiveness and compared service quality perceptions and clinical outcomes, following surgery across DTCA-responder and control groups. Design/methodology/approach The institution initiated an rC
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Margaret, Merita, Johnny A. F. Kalangi, and Lucky F. Tamengkel. "Analisis Strategi Pemasaran Pada Penyedia Jasa Internet Speedy Di Kec. Taliabu Utara Kab. Pulau Taliabu Prov. Maluku Utara." JURNAL ADMINISTRASI BISNIS 8, no. 1 (2019): 61. http://dx.doi.org/10.35797/jab.8.1.2019.23501.61-70.

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This study aims to analyze the marketing strategy of Speedy Internet Service Providers, especially the marketing mix applied. Then to find out the results of the analysis of Strengths, Weaknesses, Opportunities, and Challenges as well as an overview of the strategy so that it can be applied to increase product sales. By using SWOT, Matrix, EFAS, and IFAS research techniques and Cartecius diagrams. This research uses qualitative methods, namely case studies that produce descriptive data as outlined in words. Data collection techniques in this study the author made a direct visit to conduct pers
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de Miguel Molina, María. "Self-Regulation of Mobile Marketing Aimed at Children: An Overview of the Spanish Case." Journal of Theoretical and Applied Electronic Commerce Research 2, no. 3 (2007): 80–93. http://dx.doi.org/10.3390/jtaer2030023.

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Mobile phones have changed consumer and company behaviour and today they constitute the most direct means of communication between them. Many groups are targeted through promotion campaigns using mobile phones. Children, who in the future will be the largest consumer of new technologies, are one of these groups. Given that current Spanish legislation does not clearly establish what company policy ought to be in relation to promotions aimed at children, self-regulation of the mobile telephone sector is imperative. Spain is already among the developed countries in which one out of every two chil
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Vilkaite-Vaitone, Neringa, and Ilona Skackauskiene. "Factors affecting implementation of green marketing orientation." SHS Web of Conferences 74 (2020): 01036. http://dx.doi.org/10.1051/shsconf/20207401036.

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Traditional marketing is no longer able to address all the issues in modern markets. Global economic crisis, post-Brexit challenges, and changes in the landscape of corporate social responsibility are pushing marketing managers to build sustainability into the performance of the marketing mix. This leads to the development of new marketing philosophy, i. e. green marketing. Companies that implement green marketing orientation send a message to the stakeholders that they care about the society and the ecosystem. While past studies provide useful theoretical insight into the concept and benefits
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Kärreman, Dan, and Anna Rylander. "Managing Meaning through Branding — the Case of a Consulting Firm." Organization Studies 29, no. 1 (2008): 103–25. http://dx.doi.org/10.1177/0170840607084573.

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The current interest in organizational culture, identity, image and reputation and in organizational discourse points towards the pressure on contemporary organizations to focus attention on the symbolic dimensions of their activities. The phenomenon of branding, while originally portrayed as a marketing tool, can also be understood as an exercise in management of meaning. Branding does not only inform external stakeholders, such as customers and investors, about the values of the organization. It also potentially instructs and directs organizational members. In this sense, branding can be vie
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Dissertations / Theses on the topic "Direct marketing – Case studies"

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Andersson, Angelica, Petter Cederbrink, and Magnus Lövsund. "Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11227.

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<p><strong>Background: </strong>LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. LF’s market requires great customer loyalty as the high fixed costs of acquiring a new customer does not make the customer profitable until several years later. If the company then can achieve excellent customer loyalty, there are great reasons to invest in this field. Direct marketing is a method kn
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Sudbury, Wendy. "Direct selling : a decision frame approach in marketing." Thesis, Cranfield University, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.305387.

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Brennan, Maire Caitriona Brighid. "Management and quality circles : case studies in direct participation." Thesis, University of Edinburgh, 1989. http://hdl.handle.net/1842/23746.

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Msweli-Mbanga, Pumela. "Distributor retention in network marketing organisations : the South African case." Thesis, University of Exeter, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.366615.

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HEMAIS, MARCUS WILCOX. "INTERNAL MARKETING IN BRAZIL: CASE STUDIES OF SERVICE FIRMS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6511@1.

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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>O marketing interno é um conceito que surgiu pela preocupação das empresas em manter um alto grau de consistência na entrega de seus serviços. O fato do pessoal de contato se envolver diretamente com os consumidores no ato da venda, tornou essencial que eles sempre fossem capazes de atender às necessidades dos clientes. Portanto, a valorização dos funcionários e seu uso como meio de se atingir metas estratégicas são os principais objetivos do marketing interno. No Brasil, são escassos os estudos sobre este tema e as poucas
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Ruff, Nancy Schoettinger. "The successful secondary marketing teacher: case studies of teaching award recipients in marketing education." Diss., Virginia Polytechnic Institute and State University, 1989. http://hdl.handle.net/10919/54406.

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The purpose of this study was to develop a profile of the successful secondary marketing teacher based upon perceptions of teaching award recipients in marketing education. A naturalistic inquiry paradigm using the case study approach was the research design selected for the study. Semistructured, open-ended interviews were conducted with 11 teachers who were recipients of the annually presented, state-level teaching award in marketing education in the states of North Carolina and Virginia. Data collected from the interviews were analyzed according to tenets associated with the constant compa
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Mohamed, Reda Benaich. "International Marketing Implementation for B2B SME : Case Study: ARTISAMA." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14576.

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Demishkevich, Maya. "Small Business Use of Internet Marketing: Findings from Case Studies." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1340.

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Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and h
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Arista, Roberto Emidio. "The consumer product direct marketing industry : its size, groth, and share of the U.S. retail trade market." Thesis, Massachusetts Institute of Technology, 1996. http://hdl.handle.net/1721.1/63211.

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Svenhed, Kristin, and Anna Gustafsson. "Perfect creation for a win-win situation : Four case studies of corprate events." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1117.

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<p>It is becoming increasingly difficult, although very important, for companies to reach out to its customers and differentiate themselves in the market place. The main reason is that the competition is extremely intensified and customers can quite easily switch between suppliers. Focusing on relations is a way for companies to overcome some obstacles of competition that is evident in today’s market place. One way for companies to reach its customers, strengthen the relation, and meet them face-to-face is to create events. How-ever, finding the target group and motivating individuals to atten
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Books on the topic "Direct marketing – Case studies"

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Kobs, Jim. Profitable direct marketing. 2nd ed. NTC Business Books, 1992.

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McDonald, William J. Direct marketing: An integrated approach. Irwin/McGraw-Hill, 1998.

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Basye, Anne. Opportunities in direct marketing careers. VGM Career Horizons, 2000.

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Basye, Anne. Opportunities in direct marketing careers. VGM Career Horizons, 1993.

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Basye, Anne. Opportunities in direct marketing careers. McGraw-Hill, 2008.

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Brown, Herbert E. Cases in direct marketing. 2nd ed. NTC Business Books, 1996.

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Direct marketing: An integrated approach. McGraw-Hill, 1998.

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Bartlett, Dick. The direct option. Texas A&M University Press, 1994.

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Brand champions: How superheroes bring brands to life. Palgrave Macmillan, 2011.

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Kmart's ten deadly sins: How incompetence ruined an American icon. J. Wiley & Sons, 2003.

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Book chapters on the topic "Direct marketing – Case studies"

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Kaufman, Howard, Itzhak Barkana, and Kenneth Sobel. "Case Studies." In Direct Adaptive Control Algorithms. Springer New York, 1998. http://dx.doi.org/10.1007/978-1-4612-0657-6_7.

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Ghosh, Nilabja. "Direct Marketing by Farmers." In India Studies in Business and Economics. Springer India, 2013. http://dx.doi.org/10.1007/978-81-322-1572-1_11.

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Kaufman, Howard, Izhak Bar-Kana, and Kenneth Sobel. "Case Studies." In Direct Adaptive Control Algorithms: Theory and Applications. Springer US, 1994. http://dx.doi.org/10.1007/978-1-4684-0217-9_7.

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Kohlbacher, Florian. "Case Studies." In International Marketing in the Network Economy. Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230288362_5.

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Foxall, Gordon. "Case Studies of Marketing Behaviour." In Marketing Psychology. Palgrave Macmillan UK, 1997. http://dx.doi.org/10.1057/9780230375178_7.

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Brennan, Ross, Paul Baines, Paul Garneau, and Lynn Vos. "Analysing Strategic Marketing Case Studies." In Contemporary Strategic Marketing. Macmillan Education UK, 2008. http://dx.doi.org/10.1007/978-0-230-37404-1_12.

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Baron, Steve, and Kim Harris. "Findings from the Small Business Case Studies." In Services Marketing. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24174-3_10.

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Merritt, Rowena, and Michelle Vogel. "Case Studies in Formative Research." In Formative Research in Social Marketing. Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-1829-9_14.

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Mugano, Gift. "Diaspora Investment and African National Economies: Case Studies." In African Diaspora Direct Investment. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-72047-0_3.

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Tékouabou Koumétio, Stéphane Cédric, and Hamza Toulni. "Improving KNN Model for Direct Marketing Prediction in Smart Cities." In Studies in Computational Intelligence. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-72065-0_7.

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Conference papers on the topic "Direct marketing – Case studies"

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Thornhill, R. Joe, Ciro N. Ramirez, and Clarence L. Long. "Forensic Engineering Case Studies of Machinery Product Designs." In ASME 2002 International Mechanical Engineering Congress and Exposition. ASMEDC, 2002. http://dx.doi.org/10.1115/imece2002-32456.

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Engineering case studies of two product liability lawsuits involving accidents with machinery are presented. The studies focus on the design, manufacturing, and marketing of these products and related legal issues. In the first case study a person riding on the access/egress step of a construction machine was injured when the step failed. Although the step had been damaged prior to the accident, the plaintiff alleged that the step design was defective, and this issue was further confused because the manufacturer had changed the design before the accident. The warnings on the machine and in the
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Puttawong, Duangporn, and Anusorn Kunanusorn. "How Environmental Performance Influences SMEs’ Competitive Performance: A Case of Food Production Industry." In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/26.

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This research studies the effects of environmental performance, green corporate image, and corporate competitive performance on the food production industry in the Bangkok Metropolitan area. Using a multistage sampling method, 400 questionnaires were distributed by mail to SMEs in the food production industry with a response rate of 94.5 percent. Data was analyzed by structural equation modeling using the AMOS program to evaluate the significance of relationships between environmental performance, green corporate image, and corporate competitive performance. Environmental performance, an antec
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Trucco, M. Y., and S. Amirkhanova. "Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations." In The 8th IEEE International Conference on E-Commerce Technology and The 3rd IEEE International Conference on Enterprise Computing, E-Commerce, and E-Services (CEC/EEE'06). IEEE, 2006. http://dx.doi.org/10.1109/cec-eee.2006.92.

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Ercilasun, Mustafa, Ayşen Akyüz, and Ayşe Saime Döner. "Foreign Direct Investment Strategy in International Marketing: The Case of Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2015. http://dx.doi.org/10.36880/c06.01255.

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In recent years the role of foreign direct investments (FDIs) in economic development became very important for emerging economies. Thus, the competition to attract FDIs intensified. Turkey, being an emerging economy, needs to apply correct strategies to attract FDIs. This paper will consider competitive environment for FDIs around the world and evaluates steps taken by Turkey since the year 2000. In doing so, changing rules and regulations will be evaluated. After the experience of 2001 economic crisis, in 2003, Turkey passed Foreign Direct Investment Law and taken other actions to stimulate
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Prasarnkarn, Hiran. "Marketing Strategies of Private Islamic Schools Case Studies: Provinces in the Andaman." In 2nd International Conference on Business, Management and Economics. acavent, 2019. http://dx.doi.org/10.33422/2nd.icbmeconf.2019.06.1016.

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Haake, J. M., and Mark S. Zediker. "High power direct diode lasers in production – Case studies." In ICALEO® 2003: 22nd International Congress on Laser Materials Processing and Laser Microfabrication. Laser Institute of America, 2003. http://dx.doi.org/10.2351/1.5060036.

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Peng, Linqi. "Impact of Tik Tok on Digital Marketing Based on Case Studies and SWOT Analysis." In IC4E 2021: 2021 12th International Conference on E-Education, E-Business, E-Management, and E-Learning. ACM, 2021. http://dx.doi.org/10.1145/3450148.3450188.

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Menchelli, Simonetta. "Marketing Roman pottery along the Tyrrhenian coast: the case studies of Vada Volaterrana, Pisae and Luna." In 31st Congress of the Rei Cretariae Romanae Fautores, Cluj-Napoca, Romania. Archaeopress Archaeology, 2020. http://dx.doi.org/10.32028/9781789697483-21.

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Park, YoungWon, and Paul Hong. "Integration and dispersion of innovation and marketing capabilities: Case studies of Japanese global firms in Korea." In 2015 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2015. http://dx.doi.org/10.1109/picmet.2015.7273219.

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Aroutunov, S. L., S. M. Karnaukhov, V. V. Dvornikov, A. S. Peleshenko, and Yu V. Sirotinsky. "Infrasonic technology ANCHAR for direct detection and mapping of HC reservoirs: Case studies." In Geophysics of the 21st Century - The Leap into the Future. European Association of Geoscientists & Engineers, 2003. http://dx.doi.org/10.3997/2214-4609-pdb.38.f292.

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Reports on the topic "Direct marketing – Case studies"

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Stoker, Carol, and Stephen Mehay. Recuiting, Advertising and Marketing Strategies in All-Volunteer Force Nations: Case Studies of Canada, Australia, the United Kingdom, and the United States. Defense Technical Information Center, 2011. http://dx.doi.org/10.21236/ada557589.

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Candrilli, Sean D., and Samantha Kurosky. The Response to and Cost of Meningococcal Disease Outbreaks in University Campus Settings: A Case Study in Oregon, United States. RTI Press, 2019. http://dx.doi.org/10.3768/rtipress.2019.rr.0034.1910.

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Invasive meningococcal disease (IMD) is a contagious bacterial infection that can occur sporadically in healthy individuals. Symptoms are typically similar to other common diseases, which can result in delayed diagnosis and treatment until patients are critically ill. In the United States, IMD outbreaks are rare and unpredictable. During an outbreak, rapidly marshalling the personnel and monetary resources to respond is paramount to controlling disease spread. If a community lacks necessary resources for a quick and efficient outbreak response, the resulting economic cost can be overwhelming.
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