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Books on the topic 'Direct marketing – Case studies'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 February 2022

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1

Kobs, Jim. Profitable direct marketing. 2nd ed. NTC Business Books, 1992.

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2

McDonald, William J. Direct marketing: An integrated approach. Irwin/McGraw-Hill, 1998.

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3

Basye, Anne. Opportunities in direct marketing careers. VGM Career Horizons, 2000.

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4

Basye, Anne. Opportunities in direct marketing careers. VGM Career Horizons, 1993.

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5

Basye, Anne. Opportunities in direct marketing careers. McGraw-Hill, 2008.

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6

Brown, Herbert E. Cases in direct marketing. 2nd ed. NTC Business Books, 1996.

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7

Direct marketing: An integrated approach. McGraw-Hill, 1998.

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8

Bartlett, Dick. The direct option. Texas A&M University Press, 1994.

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9

Brand champions: How superheroes bring brands to life. Palgrave Macmillan, 2011.

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10

Kmart's ten deadly sins: How incompetence ruined an American icon. J. Wiley & Sons, 2003.

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11

Sutherland, Jon. Marketing case studies. Pitman, 1992.

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12

Blaschka, Martina. Tupperware als Lebensform: Die Schüssel, die Party, die Beraterin : eine empirische Studie. Tübinger Vereinigung für Volkskunde, 1998.

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13

Qian, Ke Tong. Case studies in marketing management. Wen Hua, 1995.

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14

Shukla, Arvind V. Case studies in marketing management. Sarup & Sons, 2004.

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15

Galan-Ladero, M. Mercedes, and Helena M. Alves, eds. Case Studies on Social Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-04843-3.

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16

1936-, Darden William R., ed. Marketing. Allyn and Bacon, 1987.

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17

Filho, José Roberto Whitaker Penteado. Marketing best. MAKRON Books do Brasil Editora, 1999.

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18

1933-, Buzzell Robert D., ed. Strategic marketing. Little, Brown, 1986.

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19

Marketing: A critical textbook. SAGE, 2011.

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20

1981-, Ahluwalia Raunica, ed. Marketing communications industry: Entrepreneurial case studies. Response Books, 2008.

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21

Dimgba, Igwe, ed. Nigeria's marketing memoirs: 50 case studies. McDee Communications Ltd., 2005.

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22

Joint United Nations Programme on HIV/AIDS., ed. Condom social marketing: Selected case studies. UNAIDS, 2006.

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23

Leo, Jago, and King Brian 1957-, eds. Case studies in tourism & hospitality marketing. Hospitality Press, 2005.

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24

1962-, McDonnell Ray, ed. The marketing casebase: Short examples of marketing practice. Routledge, 1995.

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25

Svend, Hollensen, ed. Essentials of global marketing. Pearson Education, 2008.

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26

1944-, Stevenson Thomas H., ed. Cases in marketing. Prentice-Hall, 1985.

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27

Marketing made easy. Price Stern Sloan, 1990.

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28

Short marketing cases. P. Allan, 1987.

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29

J, Stanton William. Fundamentals of marketing. McGraw-Hill, 1993.

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30

Charles, Futrell, ed. Fundamentals of marketing. 8th ed. McGraw-Hill, 1987.

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31

J, Etzel Michael, and Walker Bruce J, eds. Fundamentals of marketing. 9th ed. McGraw-Hill, 1990.

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32

The new marketing. Gower, 1988.

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33

Paul, Reynolds, ed. Marketing made simple. Made Simple, 2002.

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34

Gilmour, Peter. Australian marketing casebook. 2nd ed. New York, 1988.

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35

D, Hartline Michael, ed. Marketing strategy. 5th ed. South-Western Cengage Learning, 2011.

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36

Martin, Diane. Sustainable marketing. Pearson Prentice Hall, 2012.

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37

Ferrell, O. C. Marketing strategy. Dryden Press, 1999.

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38

Basu, Anupam. Foreign direct investment in Africa: Some case studies. International Monetary Fund, African and International Capital Markets Departments, 2002.

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39

Cases in marketing management. 2nd ed. Addison-Wesley, 1995.

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40

Moutinho, Luiz. Cases in marketing management. Addison-Wesley, 1989.

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41

Clow, Kenneth E. Cases in marketing management. SAGE, 2012.

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42

Worldwide casebook in marketing management. World Scientific, 2015.

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43

Cant, M. C. Marketing success stories: South African case studies. 7th ed. Oxford University Press, 2010.

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44

B, Weinberg Charles, ed. Basic Canadian marketing cases. McGraw-Hill Ryerson, 1992.

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45

Papadopoulos, N. G. Cases in Canadian marketing. J. Wiley & Sons Canada, 1988.

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46

W, Lamb Charles, and Crittenden Victoria Lynn, eds. Strategic marketing management cases. 6th ed. Irwin/McGraw-Hill, 1999.

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47

Kobs, Jim. Profitable Direct Marketing. McGraw-Hill Contemporary, 2001.

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48

Direct marketing in Japan. Dodwell Marketing Consultants, 1990.

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49

(Editor), Mary Lawlor, and John Keane (Editor), eds. Direct Marketing in Ireland. Oak Tree Press, 1998.

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50

Mary, Lawlor, and Keane John, eds. Direct marketing in Ireland: Theory and practice. Oak Tree Press, 1998.

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