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Dissertations / Theses on the topic 'Direct marketing – Case studies'

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Published: 4 June 2021

Last updated: 2 February 2022

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1

Andersson, Angelica, Petter Cederbrink, and Magnus Lövsund. "Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11227.

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<p><strong>Background: </strong>LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. LF’s market requires great customer loyalty as the high fixed costs of acquiring a new customer does not make the customer profitable until several years later. If the company then can achieve excellent customer loyalty, there are great reasons to invest in this field. Direct marketing is a method kn

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Sudbury, Wendy. "Direct selling : a decision frame approach in marketing." Thesis, Cranfield University, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.305387.

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Brennan, Maire Caitriona Brighid. "Management and quality circles : case studies in direct participation." Thesis, University of Edinburgh, 1989. http://hdl.handle.net/1842/23746.

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Msweli-Mbanga, Pumela. "Distributor retention in network marketing organisations : the South African case." Thesis, University of Exeter, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.366615.

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HEMAIS, MARCUS WILCOX. "INTERNAL MARKETING IN BRAZIL: CASE STUDIES OF SERVICE FIRMS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6511@1.

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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>O marketing interno é um conceito que surgiu pela preocupação das empresas em manter um alto grau de consistência na entrega de seus serviços. O fato do pessoal de contato se envolver diretamente com os consumidores no ato da venda, tornou essencial que eles sempre fossem capazes de atender às necessidades dos clientes. Portanto, a valorização dos funcionários e seu uso como meio de se atingir metas estratégicas são os principais objetivos do marketing interno. No Brasil, são escassos os estudos sobre este tema e as poucas

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Ruff, Nancy Schoettinger. "The successful secondary marketing teacher: case studies of teaching award recipients in marketing education." Diss., Virginia Polytechnic Institute and State University, 1989. http://hdl.handle.net/10919/54406.

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The purpose of this study was to develop a profile of the successful secondary marketing teacher based upon perceptions of teaching award recipients in marketing education. A naturalistic inquiry paradigm using the case study approach was the research design selected for the study. Semistructured, open-ended interviews were conducted with 11 teachers who were recipients of the annually presented, state-level teaching award in marketing education in the states of North Carolina and Virginia. Data collected from the interviews were analyzed according to tenets associated with the constant compa

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7

Mohamed, Reda Benaich. "International Marketing Implementation for B2B SME : Case Study: ARTISAMA." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14576.

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8

Demishkevich, Maya. "Small Business Use of Internet Marketing: Findings from Case Studies." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1340.

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Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and h

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9

Arista, Roberto Emidio. "The consumer product direct marketing industry : its size, groth, and share of the U.S. retail trade market." Thesis, Massachusetts Institute of Technology, 1996. http://hdl.handle.net/1721.1/63211.

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10

Svenhed, Kristin, and Anna Gustafsson. "Perfect creation for a win-win situation : Four case studies of corprate events." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1117.

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<p>It is becoming increasingly difficult, although very important, for companies to reach out to its customers and differentiate themselves in the market place. The main reason is that the competition is extremely intensified and customers can quite easily switch between suppliers. Focusing on relations is a way for companies to overcome some obstacles of competition that is evident in today’s market place. One way for companies to reach its customers, strengthen the relation, and meet them face-to-face is to create events. How-ever, finding the target group and motivating individuals to atten

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Dunder, Mikaela. "Marketing Plan for Design Jewelry : Case Anniina Dunder." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8877.

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<p>Jewelry designers might not be as customer-centered as Kotler recommend. Additionally, they are not constantly seeking to grow and make the most profit out of satisfying consumer needs better than competitors. However, it is imperative even for an individual designer to examine what the customers want and demand as well as think of a plan to satisfy this demand. Consequently, the purpose of this study is to create a guideline for a marketing plan for a beginning jewelry designers using jewelry designer Anniina Dunder as an example. A qualitative method was chosen for this study in form of i

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Olausson, Per-Håkan, and Carina Olausson. "Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4515.

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<p>Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. This gives the study a slightly normative approach and aim, since the line is not drawn at description and analysis but also advocate guidelines for the enabling of market orientation.</p><p>Method:

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Poon, Yuk-lam Francis, and 潘煜林. "A case study of tonic food drink marketing strategy." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266782.

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14

Li, Shanshan, and Zifei Tang. "Understanding Green Marketing with Marketing Mix : a case study on The Body Shop." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8060.

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Aim: The purpose of the study is to investigate how a company blends its greenness sense into their marketing mix and marketing strategy and the response from the customers toward corresponding aspects. Method: A case study was adopted. Both qualitative and quantitative methods were constructed, in which face-to-face interview and questionnaires were used to collect the fundamental data. Result & Conclusions: The Company has completely involved greenness into their marketing strategies. However, not many consumers are aware of it. The quality of the product, the price and the populari

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Kontic, Ivan, and Jasmin Biljeskovic. "Greening the marketing mix : A case study of the Rockwool Group." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12777.

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<p><strong>Purpose: </strong> To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group.<em> </em></p><p><strong> </strong></p><p><strong>Background: </strong>The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation. The Rockwool Group’s products improve the quality of life and helps to alleviate environmental problems, such as the greenhouse effect, smog and acid rain.</p><p> </p><p><strong>Problem: </strong>T

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Nam, Kyung-min. "Foreign direct investment, intra-organizational proximity, and technological capability : the case of China's automobile industry." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/62073.

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Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2010.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 199-203).<br>This dissertation consists of three self-contained essays, each of which examines part of the causal link among inward/outward foreign direct investment (FDI), intra-organizational proximity, and in-house technology development performances. The first essay explores why international joint ventures (IJVs)-an FDI-hosting arrangement often employed by the global South to strengthen foreign investors' co

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Fridolf, Malin, and Alem Arnautovic. "Social Media Marketing : A case study of Saab Automobile AB." Thesis, Högskolan Väst, Institutionen för ekonomi och informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-3379.

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Background and problem discussion: Today companies literally fight for consumers' attention. Competition has forced both marketers and companies to seek new unconventional ways to communicate with the market. This has lead to the development of the phenomenon known as social media. This form of media describes a selection of user generated content created by consumers’ to educate each other about products, brands, services, personalities and issues. Social media have become a major factor in influencing different aspects of consumer behavior including awareness, information acquisition, opinio

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Chung, Wai-por Peter, and 鍾偉波. "The management strategy of a participant school under the Direct Subsidy Scheme: a case study." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31962920.

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Hammer, Malin. "Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-649.

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<p>The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. Relationship marketing has increasingly become more important, as this concept suggests more focus on retaining the customer and creating a win- win situation with a long- term perspective. In traditional marketing there is more focus on acquisition. Most importantly a good balance between acquisition and retent

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Pekeur, Juanita. "Foreign direct investment and political risks in South Africa and Nigeria : a comparative analysis." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53430.

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Thesis (MA)--University of Stellenbosch, 2003.<br>ENGLISH ABSTRACT: Instability in foreign political and social systems, changing power structures in international relations, and growing demands by host countries for a greater control over the operations of multinational enterprises (MNEs) have all led to the necessity of an improved way in which to determine foreign investment opportunities. Not surprisingly therefore, political risk assessment has become one of the fastest growing fields of study. Being concerned with the identification, analysis, management, and reduction of socio-po

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Qumsieh, Gretel Nasri. "The use of conferences in destination marketing : case studies of Glasgow and Edinburgh." Thesis, University of Strathclyde, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.366831.

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22

Capibaribe, Dulce Eleonora Moreira. "Competitive strategies business marketing small bakeries in the face of competition - case studies." Universidade Federal do CearÃ, 2008. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3601.

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The competition today has many faces and it has persuaded all kinds of organizations to prepare for the unknown. To broaden your capacity for quick changes or come up with effective and creative initiatives became imperative. Therefore, the choice of strategy and the making of decisions can implicate in the survival of these companies. Our objective is to propose marketing strategies to be used by small bakeries, with a goal to obtain competitive advantages. We emphasize also the study of the strategies adopted by these companies, the comparison of these companyâs strategic actions with the th

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23

He, Shu. "Building Marketing Capacity of Local Food Systems: Case Studies from the Shenandoah Valley." Thesis, Virginia Tech, 2014. http://hdl.handle.net/10919/64911.

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Small and medium-sized farms are an important demographic of the agricultural sector in the Shenandoah Valley and Chesapeake Bay watershed. Having sufficient food system infrastructure available and accessible to these farm operations is essential to help them add value to their farm products; diversify their operations and differentiate their farm and food products in an increasingly competitive and commodity-based food system. Despite its importance, however, local food systems (LFS) frequently have incorrect types or insufficient amounts of the equipment and facilities needed to support t

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Mai, Li-Wei. "Direct marketing : an analysis of consumers' characteristics and their perceptions of, and attitudes to mail-order speciality food in the UK." Thesis, University of Newcastle Upon Tyne, 1997. http://hdl.handle.net/10443/310.

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The objectives of this thesis are to establish a profile of the characteristics, perceptions, and attitudes of mail-order customers. In particular it identifies the differences between mailorder shoppers and non mail-order shoppers, investigates the structure and level of perceived risks associated with mail-order, and identifies the prime benefits provided by mail-order foods from the perspective of the consumer. Hypotheses are established to search for a profile of consumer behaviour in association with the objectives of this study. Both qualitative and quantitative research methodologies ar

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Hachmeister, Philip, and Andrian Satrio. "Services marketing in a cross cultural environment : the case of Brazil." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4814.

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<p><strong> </strong><strong> </strong></p><p><strong>ABSTRACT</strong></p><p><strong> </strong></p><p><em>Aim:</em> Despite the domestic and international importance of services the research about the internationalization of services it is limited. Compared to products, services differ in nature. They are intangible and heterogeneous, meaning they are usually consumed at the point of purchase and are performed, as well as perceived differently. When a service provider wants to market its offerings in culturally distant country, the local country's culture is an important factor during the pro

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Tsang, Eric Wing Kwong. "Learning from joint venturing experience : the case of foreign direct investment by Singapore companies in China." Thesis, University of Cambridge, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.266363.

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Ip, Kin-yuen, and 葉建源. "Organisational change: the case of a ��leftistschool' in joining the direct subsidy scheme." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B3195716X.

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28

Nguyen, Viet Hung, and Zhuochuan Wang. "Practice of Online Marketing with Social Media in Tourism Destination Marketing : The Case Study of VisitSweden, Sweden." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9261.

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Purpose: The paper seeks to provide insights into the application of internet communication technologies with social media in tourism industry from the perspectives of destination marketing organizations (DMOs), evaluating their effectiveness for tourism destination marketing management. The specific purpose is to uncover the important role online marketing with practice of social media to build the destination brands and engage the audience to reach potential visitors. Design/methodology/approach: Qualitative case-study method generates understanding of approach on digital innovation in DMOs’

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Palihawadana, D. "Marketing of management education : a case study related to the Strathclyde Business School." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21274.

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This thesis examines the role of market orientation within the field of postgraduate management education in the UK. A detailed study of student expectations and outcomes was undertaken at the Strathclyde Business School in order to test the hypothesis that British management educational institutions are not adequately market orientated. The study was carried out in relation to MCom in Marketing, MSc in Marketing and MBA programmes offered by the SBS. Thus the study involved: a. A survey of the entering students: In addition to the basic purpose of examining the levels of academic, career, soc

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Weber, Ann-Charlotte, and Serdar Yilmaz. "Event Marketing, a way to be seen, heard and connected : Six case studies of Event Marketing as a promotional tool." Thesis, Södertörn University College, School of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2663.

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<p><strong>Problem statement:</strong> In what ways do companies work strategically with event marketing?</p><p>To answer the problem statement, the following research questions help us gain the necessary understandings:</p><ul><li>What role does event marketing play in a company’s marketing mix?</li><li>What are the deciding factors that make companies select certain events?</li><li>What objectives do companies have with event marketing?</li><li>How do companies evaluate their event marketing?</li></ul><p><strong>Purpose: </strong>Through analyzing multiple case studies of event users and eve

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Shiflet, Matthew. "Viral Marketing: Concept Explication and Case Studies in the Video Game and Esports Industries." Ohio University Honors Tutorial College / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1555957153106043.

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Xu, Ning. "Pneumatic products in China : a case study." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636675.

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Chmielewski, Matthew D. "Successful Corporate Art Collections: Two Case Studies." University of Akron / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=akron1270923865.

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34

Van, Der Linde Adriaan Nicolaas. "Direct operating and portfolio management expenses: a case study of self storage facilities in South Africa within a global context." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/26936.

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Self storage has become a globally recognised and specialised property investment. Valuation guidelines and annual Industry surveys are available for mature self storage markets worldwide, but currently there is no published South African guideline for self storage expense ratios in terms of total expenses, direct facility operating expenses and portfolio management expenses. These expenses, which are necessary for valuation, are difficult to obtain in the market compared to rental rates, which are publicly advertised to potential tenants. A case study approach was shown to be the applicable r

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Yeung, Chung-yun, and 楊鐘仁. "A case study of PC industry strategic alliance." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266903.

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Nyumuyo, Wisdom Winston. "The Environment to Invest in Marketing and Processing of Cocoa : The Case of Ghana; MBA-thesis in marketing." Thesis, University of Gävle, Department of Business and Economic Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6764.

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<p><strong>Purpose</strong>: This research work is to discuss the various forces/ factors that affect the business environment of Ghana which impacts investing in marketing and processing of cocoa beans in Ghana. In order to determine or classify Ghana as an attractive destination or otherwise to invest in cocoa marketing and processing there is the need to discuss the prevailing macro business environmental forces which little is known about to investors, managers and policy makers in cocoa trade. These mentioned parties have been under increasing pressures to assess the various forces prevai

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Rydback, Michelle. "Service Marketing in Cross-Cultural Envirorment : the Case of the Philippines." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9756.

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The aim of this research is to analyse how adaptation / standardisation, trust and network development counter the challenges created by intangibility and heterogeneity of service in the case of Philippine Gamma Knife Incorporated. This research used qualitative data that were gathered through unstructured interviews, direct observation and documents. The adaptation / standardisation, trust and network facilitate service visibility and decrease heterogeneity of a health care service. Among the variables adaptation / standardisation signifies an important role; however, trust manifestation was

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Cashman, Rosemary. "The marketing of public transportation case study : commuter rail at the Massachusetts Bay Transportation Authority." Thesis, Massachusetts Institute of Technology, 1987. http://hdl.handle.net/1721.1/72257.

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Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 1987.<br>Title as it appears in M.I.T. Graduate List, Sept. 1987: The marketing of public transportation, a case study: commuter rail at the Massachusetts Bay Transportation Authority.<br>Bibliography: leaves 55-56.<br>by Rosemary Cashman.<br>M.C.P.

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Waddington, Andrew John. "Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company." Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1002796.

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The brand architecture of an organisation has become increasingly important to global management and marketing professionals, as it deals with structures and designs of brands which are constantly influenced by a changing environment. The market realities and changes brands face continuously impact the reputation of the brand, which is critical to sustain competitive advantage. The primary purpose of the study was to investigate the impact brand reputation has on brand architecture strategies, and an automotive company was chosen as the focus of the research. This research aims to help manager

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Wang, Li, and Xin Xiong. "How to obtain Marketing Advantage for Corporation? : A case study of SuperMap Europe." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4523.

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<p>This master’s thesis was carried out at SuperMap.SuparMap is a Chinese company supplying the Geographic Information System (GIS)software and service. It is leading the way in GIS research. The product of SuperMapis called SuperMap GIS applied by lots of government agencies, schools, andorganizations. SuperMap actively gets involved in the market of Japan, Korea,Singapore, Vietnam, India, Kazakhstan, and South Africa. However, in 2008, it hasentered the Sweden market and tries to involve in the whole European market.In European market, the GIS technology is relatively mature and the most mar

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"Database marketing: a case study of a retail shop in Hong Kong." 1998. http://library.cuhk.edu.hk/record=b5889443.

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by Check Suk-Han & Lee Pak-Hang, Gordon.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1998.<br>Includes bibliographical references (leaves 91-92).<br>ABSTRACT --- p.iii<br>TABLE OF CONTENTS --- p.v<br>LIST OF ILLUSTRATIONS --- p.vii<br>LIST OF TABLES --- p.ix<br>ACKNOWLEDGEMENT --- p.x<br>CHAPTER<br>Chapter I. --- INTRODUCTION --- p.1<br>Objective --- p.3<br>Approach --- p.4<br>Chapter II. --- LITERATURE REVIEW --- p.6<br>Database Marketing and the Loyalty Ladder --- p.7<br>Building the Customer List --- p.11<br>Segmentation of Customer list --- p.13<br>Planning the Databas

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nan-ku, Lin, and 林南谷. "Case studies for Direct Broadcast Satellite--primary approach for operational the marketing strategies." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/32529451534968360760.

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碩士<br>銘傳大學<br>傳播管理研究所<br>89<br>Ever since the very first Direct Broadcast Satellite (DBS, also known as DTH, Direct to Home) established in the United States in 1994, the DBS soon became the most competitive opponent to the Cable Television System. In 1996, the subscription to DBS had an enormous increase up to 2 million, which included audience from the Cable system. Therefore, not only the American Congress Research Report but the National Cable Television Association (NCTA) has claimed that DBS would be the biggest contender to the cable system (Stern, Connie, 1996:42). Although

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"Direct lending or indirect lending: a study of the car loan market in Hong Kong." 1999. http://library.cuhk.edu.hk/record=b5889483.

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by Chan Kwong-Tak.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.<br>Includes bibliographical references (leaves 80-81).<br>ABSTRACT --- p.i<br>TABLE OF CONTENTS --- p.iii<br>LIST OF ILLUSTRATIONS --- p.v<br>LIST OF TABLES --- p.vi<br>Chapter<br>Chapter I. --- INTRODUCTION --- p.1<br>Chapter II. --- MARKETING CHANNELS: STRUCTURE AND FUNCTIONS --- p.4<br>The Basic Framework of Marketing Channels --- p.4<br>The Functions of Intermediaries --- p.6<br>Variation in the Basic Framework --- p.8<br>Determinants of the Marketing Channel Structure --- p.11<br>Chapter III. --- THE C

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Fa_hao, Tang, and 湯發鎬. "Marketing Strategies on OLED by case studies." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/69756360144607951843.

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碩士<br>國立臺北大學<br>企業管理學系<br>90<br>ABSTRACT OLED is the organic light-emitting diode. The OLED display needs no backlight ,thus, can be thinner and lighter than a liquid-crystal display, and has a wider viewing angle and temperature range and a speedier response to boot. Therefore, OLEDs have lower materials content, less capital-cost potential and fewer process steps than an LCD. After an amazing short period of applied research and development, commercial activity in the OLED display world is now exploding. Stanford Resources has released its report OLED displays, in which it project

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Pisco, Ana Margarida Sintra. "Orthorexia nervosa and marketing strategies : case studies." Master's thesis, 2018. http://hdl.handle.net/10400.14/29410.

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Orthorexia nervosa is recognized in literature as an eating disorder which describes a pathological fixation with healthy food. Describing a consumer behavior related to food choices, the question is raised whether it can or can not be considered a new food trend. The aim of this dissertation is to investigate how orthorexia nervosa can affect food companies’ marketing decisions and what should marketing managers do to be able to respond to orthorexia nervosa as a trend. To carry out this study, orthorexia nervosa, consumer behavior and food trends were studied through existing literature an

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Chen, Yun-Yun, and 陳昀昀. "An Analysis of Direct Marketing Strategy: A Case Study of EHS Co." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/67288158225817492117.

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Cheng, Po-Yen, and 鄭柏彥. "Case Studies for Innovative Marketing of Mobile Payment." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/95522527904013490808.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>104<br>As internet developed vigorously, one another platform sprang up and huge amount of e-commerce replaced the importance of brick-and-mortar stores. However, the fraudulent transaction kept happening without credits, which gave birth to “third-party payment”. Also, the revolution of the mobile industry led to a breakthrough, and in the following years the smartphone became prevailing. Due to the internet and the smartphone innvoation, the market of mobile payment started gaining grounds, which turned out to be the investment target for all walks of life. In the

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Chao, Sin-Yi, and 趙欣怡. "Continuance Intention Mode of the Online Travel:A Case Study of Tourism Direct Marketing." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/b99468.

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碩士<br>朝陽科技大學<br>休閒事業管理系<br>105<br>As networks developed under, whether it is part of the message, or shopping choices, increase is different from the previous pipeline, traveling as well. Although the sharing of travel information is more convenient and quicker than ever before, tourism information of share than past more convenient fast, but still has part of people on from network of pipeline made information was doubts, even is never using had tourism related of website, so, this research wants to discussion consumers on tourism direct industry online system provides content of trust and pe

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"Strategic marketing and management of a marketing consultancy firm in Hong Kong." Chinese University of Hong Kong, 1997. http://library.cuhk.edu.hk/record=b5889020.

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by Lee Chi-Ho.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1997.<br>Includes bibliographical references (leaf 85).<br>ABSTRACT --- p.i<br>TABLE OF CONTENTS --- p.ii<br>"LIST OF FIGURES, TABLES & APPENDIX" --- p.vi<br>Chapter PART I --- INTRODUCTION<br>Chapter 1. --- INTRODUCTION<br>Chapter 1.1 --- COMPANY BACKGROUND --- p.1<br>Chapter 1.2 --- PROJECT OBJECTIVES --- p.3<br>Chapter 1.3 --- SIGNIFICANCE OF THE STUDY --- p.4<br>Chapter 1.4 --- SCOPE OF THE PROJECT --- p.4<br>Chapter 1.5 --- ANALYTICAL FRAMEWORK --- p.5<br>Chapter 1.6 --- RESEARCH METHOD --- p.6<br>Chapter 1.61 --

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"A Marketing communication program for a heavy electrical engineering company selling to the People's Republic of China." Chinese University of Hong Kong, 1988. http://library.cuhk.edu.hk/record=b5887176.

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