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Journal articles on the topic 'Direct marketing – Case studies'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 February 2022

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1

Minerva, Victor, David Sampson, and Herbert S. Levinson. "Employer Shuttles—Concepts and Case Studies." Transportation Research Record: Journal of the Transportation Research Board 1557, no. 1 (1996): 32–39. http://dx.doi.org/10.1177/0361198196155700106.

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Employer shuttle systems in Connecticut and New Jersey are reviewed. The planning processes underlying system development, the approach used to determine potential markets for employer shuttle services, and service design principles are outlined, and system performance is evaluated. Several case studies are presented, and the requirements for a successful shuttle program are identified as reliable line-haul transit, a direct route to employer concentrations located not more than 20 min from the line-haul transit, a seamless transfer, a reasonable fare structure, employer and public interest an

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Buhr, Brian L. "Case Studies of Direct Marketing Value-Added Pork Products in a Commodity Market." Review of Agricultural Economics 26, no. 2 (2004): 266–79. http://dx.doi.org/10.1111/j.1467-9353.2004.00175.x.

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Hardesty, Shermain D., and Penny Leff. "Determining marketing costs and returns in alternative marketing channels." Renewable Agriculture and Food Systems 25, no. 1 (2009): 24–34. http://dx.doi.org/10.1017/s1742170509990196.

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AbstractDirect marketing is a popular marketing practice among smaller producers in the United States. We conducted detailed case studies of three organic farming operations of different sizes and compared their marketing costs and profitability in alternative marketing channels. We classified marketing-related activities into three categories: packing and storage, transportation, and selling and administration. By measuring the costs for labor, purchased goods and services, and capital assets associated with these marketing activities, we determined that there are significant variations in ma

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Körnert, Jan, and Klemens Grube. "Internet banking brand strategies amongst German commercial banks since the 1990s." Journal of Historical Research in Marketing 13, no. 2 (2021): 65–84. http://dx.doi.org/10.1108/jhrm-04-2020-0017.

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Purpose In the mid-1990s, market demands for around-the-clock (24/7) banking and financial transacting began to converge with advances in internet-based technologies. This confluence of forces gave rise to the birth of internet banking. Building upon the relevant literature, this paper aims to develop a set of propositions to address the following questions: what brand strategy or strategies were used at the birth of internet banking roughly 25 years ago? In the years since then, have merger and acquisition transactions involving internet or “direct” banking businesses only come to fruition wh

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Mercade Mele, Pere, Jesus Molina Gomez, and Lluis Garay. "To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry." Sustainability 11, no. 17 (2019): 4623. http://dx.doi.org/10.3390/su11174623.

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Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the question of how this process influences consumers’ behaviour in the hotel industry requires even more in-depth study, with the intention of explaining the changes that occur in the current consumer and how this affects the hotel industry. This study is useful to demonstrate that beyond the direct influence of green marketing on green word of mouth indicators there are other in

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Kiani, Soroosh, Dinesh Kurian, Stanislav Henkin, Pranjal Desai, Frederic Brunel, and Robert Poston. "Direct to consumer advertising of robotic heart bypass surgery." International Journal of Pharmaceutical and Healthcare Marketing 10, no. 4 (2016): 358–75. http://dx.doi.org/10.1108/ijphm-05-2015-0016.

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Purpose Robotic coronary artery bypass (rCABG) is a relatively novel and less invasive form of surgery. A yearlong direct-to-consumer advertising (DTCA) campaign was initiated to provide the community with information regarding rCABG, increase awareness and recruit patients. To optimize information content and ensure appropriate messaging for future campaigns, this study aims to analyze the campaign effectiveness and compared service quality perceptions and clinical outcomes, following surgery across DTCA-responder and control groups. Design/methodology/approach The institution initiated an rC

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Margaret, Merita, Johnny A. F. Kalangi, and Lucky F. Tamengkel. "Analisis Strategi Pemasaran Pada Penyedia Jasa Internet Speedy Di Kec. Taliabu Utara Kab. Pulau Taliabu Prov. Maluku Utara." JURNAL ADMINISTRASI BISNIS 8, no. 1 (2019): 61. http://dx.doi.org/10.35797/jab.8.1.2019.23501.61-70.

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This study aims to analyze the marketing strategy of Speedy Internet Service Providers, especially the marketing mix applied. Then to find out the results of the analysis of Strengths, Weaknesses, Opportunities, and Challenges as well as an overview of the strategy so that it can be applied to increase product sales. By using SWOT, Matrix, EFAS, and IFAS research techniques and Cartecius diagrams. This research uses qualitative methods, namely case studies that produce descriptive data as outlined in words. Data collection techniques in this study the author made a direct visit to conduct pers

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de Miguel Molina, María. "Self-Regulation of Mobile Marketing Aimed at Children: An Overview of the Spanish Case." Journal of Theoretical and Applied Electronic Commerce Research 2, no. 3 (2007): 80–93. http://dx.doi.org/10.3390/jtaer2030023.

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Mobile phones have changed consumer and company behaviour and today they constitute the most direct means of communication between them. Many groups are targeted through promotion campaigns using mobile phones. Children, who in the future will be the largest consumer of new technologies, are one of these groups. Given that current Spanish legislation does not clearly establish what company policy ought to be in relation to promotions aimed at children, self-regulation of the mobile telephone sector is imperative. Spain is already among the developed countries in which one out of every two chil

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Vilkaite-Vaitone, Neringa, and Ilona Skackauskiene. "Factors affecting implementation of green marketing orientation." SHS Web of Conferences 74 (2020): 01036. http://dx.doi.org/10.1051/shsconf/20207401036.

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Traditional marketing is no longer able to address all the issues in modern markets. Global economic crisis, post-Brexit challenges, and changes in the landscape of corporate social responsibility are pushing marketing managers to build sustainability into the performance of the marketing mix. This leads to the development of new marketing philosophy, i. e. green marketing. Companies that implement green marketing orientation send a message to the stakeholders that they care about the society and the ecosystem. While past studies provide useful theoretical insight into the concept and benefits

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Kärreman, Dan, and Anna Rylander. "Managing Meaning through Branding — the Case of a Consulting Firm." Organization Studies 29, no. 1 (2008): 103–25. http://dx.doi.org/10.1177/0170840607084573.

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The current interest in organizational culture, identity, image and reputation and in organizational discourse points towards the pressure on contemporary organizations to focus attention on the symbolic dimensions of their activities. The phenomenon of branding, while originally portrayed as a marketing tool, can also be understood as an exercise in management of meaning. Branding does not only inform external stakeholders, such as customers and investors, about the values of the organization. It also potentially instructs and directs organizational members. In this sense, branding can be vie

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Ardiansyah, Fajar, and Endi Sarwoko. "How social media marketing influences consumers purchase decision? A mediation analysis of brand awareness." JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen 17, no. 2 (2020): 156. http://dx.doi.org/10.31106/jema.v17i2.6916.

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The important usage of social media as highly interactive platforms of communications is bound to change the way companies approach marketing. Many previous studies conclude that social media has proven to be a key factor in creating brand awareness. Thus, a higher level of awareness will affect consumers' decisions positively. However, few studies focus on the role of brand awareness as a mediation construct in affecting purchase decisions. Therefore, this study aims to explore the mediation role of brand awareness on the relationship between social media marketing and purchase decisions. The

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Syed soffian, Sharifah saffinas, Siti maisara Amir, and Faiz Daud. "Direct to Consumer Pharmaceutical Advertising – Helpful or Harmful?" ASM Science Journal 15 (May 17, 2021): 1–6. http://dx.doi.org/10.32802/asmscj.2021.655.

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While direct-to-consumer advertising (DTCA) has been legalized in the United States and New Zealand, the prescribed drug marketing has long reached other places in the world including the Asian regions. Behind the successful profit-making pharmaceutical companies, concerns about public health impacts to the patient and physician counterpart have grown. Evidences illustrated that DTCA increases the volume of prescribing amount through patient demand and that the traditional manner of drug prescribing action has changed. However, the quality of health care trade in the relationship between physi

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Barabadi, Hamed, Masoud Najafi, Hadi Samadian, et al. "A Systematic Review of the Genotoxicity and Antigenotoxicity of Biologically Synthesized Metallic Nanomaterials: Are Green Nanoparticles Safe Enough for Clinical Marketing?" Medicina 55, no. 8 (2019): 439. http://dx.doi.org/10.3390/medicina55080439.

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Background and objectives: Although studies have elucidated the significant biomedical potential of biogenic metallic nanoparticles (MNPs), it is very important to explore the hazards associated with the use of biogenic MNPs. Evidence indicates that genetic toxicity causes mutation, carcinogenesis, and cell death. Materials and Methods: Therefore, we systematically review original studies that investigated the genotoxic effect of biologically synthesized MNPs via in vitro and in vivo models. Articles were systematically collected by screening the literature published online in the following da

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Passavanti, Rosanna, Eleonora Pantano, Constantinos Vasilios Priporas, and Saverino Verteramo. "The use of new technologies for corporate marketing communication in luxury retailing." Qualitative Market Research: An International Journal 23, no. 3 (2020): 503–21. http://dx.doi.org/10.1108/qmr-11-2017-0144.

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Purpose The purpose of this paper is to explore the extent to which luxury brand retailers use new technologies as a tool for corporate marketing communication. Design/methodology/approach The authors used a multiple-case study approach consisting of five information-rich cases, with the similar characteristics of large firms selling luxury brands which are aware of the importance of innovation. In each company, the authors interviewed the key person in charge of marketing innovation strategies and collected data from annual reports, press releases and direct observation of all the new technol

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Muna, Cut Nailil. "Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX." JURNAL TATA KELOLA SENI 6, no. 1 (2020): 1–17. http://dx.doi.org/10.24821/jtks.v6i1.4111.

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ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direc

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Sun, Gong, Steven D'Alessandro, and Lester W. Johnson. "Exploring Luxury Value Perceptions in China." International Journal of Market Research 58, no. 5 (2016): 711–31. http://dx.doi.org/10.2501/ijmr-2016-021.

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Taking the case of China, this paper examines the relationship between different luxury value dimensions, and explores how these affect consumers' purchase intentions. China is now the second largest luxury market in the world. Most previous studies of luxury consumption have tested only the direct influences of luxury value perceptions on purchasing behaviour. For this paper, sample data were gathered through surveys administered to 409 Chinese nationals living in China. The model is empirically tested using structural equation modelling. The current research incorporates both personal- and s

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Bloom, J. Dara, and C. Clare Hinrichs. "Moving local food through conventional food system infrastructure: Value chain framework comparisons and insights." Renewable Agriculture and Food Systems 26, no. 1 (2010): 13–23. http://dx.doi.org/10.1017/s1742170510000384.

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AbstractThere is growing recognition that the direct marketing initiatives favored by many local food activists and proponents often lack the capacity to meet rapidly expanding consumer demand for local food. To address these needs, some food systems researchers have identified a role for ‘transitional’ food systems that piggyback on the pre-existing, conventional local food system infrastructure, while moving toward the social and economic benefits of direct marketing. This paper uses a value chain model (based on business management studies and adapted to the context of agrifood enterprises)

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Mishra, Jagriti. "SEWA-competing in the Chikankari market." Emerald Emerging Markets Case Studies 6, no. 2 (2016): 1–15. http://dx.doi.org/10.1108/eemcs-05-2014-0153.

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Subject area This case is about SEWA – the Chikankari concept of Runa Banerjee, which started with the objectives of skill development, training and improving the livelihood conditions of Chikankari artisans by encouraging self-sustenance through employment opportunities and entrepreneurial ventures. In recent years, SEWA has been working for export and domestic orders and has been retailing through exhibitions and its only outlet in Hazratganj, Lucknow. The company over the years due to its social initiatives and good quality Chikankari work has become a known brand name but is also facing st

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Hudea, Oana Simona, Sorin-George Toma, and Marin Burcea. "A Non-Parametric Analysis of the Relationship between Business Experience and Entrepreneurial Intention of Final-Year University Students." Mathematics 9, no. 16 (2021): 1955. http://dx.doi.org/10.3390/math9161955.

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Last decades have witnessed that exposure to business activities, through family and direct experience, positively influences students’ entrepreneurial intention (EI). The paper aims to present and analyze the relationship between business experience (BE) and EI in the case of final-year university students, specialized in business administration and marketing, resorting to this end to a standardized questionnaire, developed by the authors and finalized following a pilot survey. The hypotheses considered, centered on the study of the existence of any contingency or correlational relationship b

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Amsbaugh, Pamela, and Dennis A. Pitta. "New product introduction at TyRx Pharma, Inc." Journal of Product & Brand Management 15, no. 7 (2006): 468–72. http://dx.doi.org/10.1108/10610420610712865.

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Purpose – To describe a practice that has implications for new product introduction within and outside the medical products industry. Design/methodology/approach – The case describes a systems approach to new product introduction that includes a number of non‐marketing factors. The organization's original name has been retained. One of the authors is an executive with the company and used both internal and publicly available data to write the case study. Findings – The case provides information and a solid action approach to new product launch. The subject company designed a comprehensive laun

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Saktisyahputra, Saktisyahputra. "STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH SISWA (Studi Kasus pada Bimbingan Belajar Bintang Solusi Mandiri Cabang Pinang, Jakarta)." LUGAS Jurnal Komunikasi 2, no. 2 (2018): 89–97. http://dx.doi.org/10.31334/ljk.v2i2.266.

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Non-formal institutions such as a tutorial should always be ready with the changes issued by the government in the field of education. It should also be ready to compete with other tutorial and schools who offer tutorial services. To the authors chose the title "Marketing Communication Strategy Training and Tutoring Institute (Bimbel Solusi) Bintang Solusi Mandiri Branch Cipinang to Increase the Number of Students". Basic Theory used in this research is the theory of Marketing Mix according to Kotler Keller and SWOT Analysis by Fred R David. The method used in this research is qualitative - in

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Das, Gopal, John Peloza, Geetika Varshneya, and Todd Green. "When do consumers value ethical attributes? The role of perceived quality in gift-giving." European Journal of Marketing 55, no. 1 (2020): 315–35. http://dx.doi.org/10.1108/ejm-02-2019-0202.

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Purpose Although research demonstrates the importance of ethical product attributes for consumers, a prior study has not examined the role of consumption target (i.e. self-purchases vs gift-giving) on consumers’ preference for products with ethical attributes. Notably, consumers’ preference for quality can differ between self-purchases and gifts, and the presence of ethical attributes can impact product quality perceptions. The purpose of this paper is to examine how the presence of ethical attributes alters decision-making in a gift-giving context using perceptions of product quality as an ex

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Spector-Bagdady, Kayte. "Reconceptualizing Consent for Direct-to-Consumer Health Services." American Journal of Law & Medicine 41, no. 4 (2015): 568–616. http://dx.doi.org/10.1177/0098858815622191.

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The market for direct-to-consumer (DTC) health services continues to grow rapidly with former patients converting to customers for the opportunity to purchase varied diagnostic tests without the involvement of their clinician. For the first time a DTC genetic testing company is advertising health-related reports “that meet [Food and Drug Administration] standards for being clinically and scientifically valid.” Ethicists and regulatory agencies alike have recognized the need for a more informed transaction in the DTC context, but how should we classify a commercial transaction for something nor

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Seyitoglu, Faruk. "Components of the menu planning process: the case of five star hotels in Antalya." British Food Journal 119, no. 7 (2017): 1562–77. http://dx.doi.org/10.1108/bfj-11-2016-0560.

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Purpose The purpose of this paper is to understand how chefs working at five star hotels perceive the menu planning process. Design/methodology/approach Case studies were used to deeply investigate the menu planning process of five star hotels. Data were drawn from in situ interviews and documentation, which were examined via content analysis. After the coding process, themes and categories were extracted and corroborated by direct quotations. Findings The findings revealed that the menu planning process can be classified into five major categories. The first category consists of the prerequis

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Bauman, Allison, Dawn Thilmany, and Becca B. R. Jablonski. "Evaluating scale and technical efficiency among farms and ranches with a local market orientation." Renewable Agriculture and Food Systems 34, no. 03 (2017): 198–206. http://dx.doi.org/10.1017/s1742170517000680.

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AbstractIn recent years, the growth in local food marketing channels has been significant. Most of the research in this field examining the economic implication of these trends has focused post-farmgate including supply chain analysis (e.g., Hardesty et al., 2014; King et al., 2010), regional economic impacts (e.g., Brown et al., 2014; Hughes et al., 2008; Jablonski et al., 2016) and consumer values and motivations that have driven demand (e.g., Costanigro, 2014; Lusk and Briggeman, 2009). To date, with the exception of a few case studies examining expenses and sales by channel assessment (LeR

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Martínez-Martínez, Domingo, Jesús Herrera Madueño, Manuel Larrán Jorge, and María Paula Lechuga Sancho. "The strategic nature of corporate social responsibility in SMEs: a multiple mediator analysis." Industrial Management & Data Systems 117, no. 1 (2017): 2–31. http://dx.doi.org/10.1108/imds-07-2015-0315.

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Purpose The purpose of this paper is to analyse empirically the corporate social responsibility (CSR) strategic effects on the competitive performance of small- and medium-sized enterprises (SMEs) by performing a multiple mediator analysis. Design/methodology/approach The empirical research was conducted in Spanish SMEs. A questionnaire was distributed among managers of these companies. Thus, with a final sample of 481 cases and using consistent partial least squares structural equation modelling, direct and mediating effects were tested. In particular, relationships among corporate social per

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Schnee, Christian. "Conceptual frameworks in historical analysis: using reputation as interpretive prism." Journal of Management History 23, no. 2 (2017): 152–69. http://dx.doi.org/10.1108/jmh-01-2017-0002.

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Purpose This paper aims to advocate a revised perspective in historical analysis. The author calls for historians to apply the concept of reputation as interpretive lens in the analysis of historical processes and outcomes. Design/methodology/approach Widely used in management and marketing writing, but also relied upon in political science, the concept of reputation helps predict behaviour of individuals and entities that are bound by political constraints to align their actions to the goal of generating a popular standing. The lens also serves to cast light on the actions engaged in by exter

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Sheehan, Kim Bartel. "In Poor Health: An Assessment of Privacy Policies at Direct-to-Consumer Web Sites." Journal of Public Policy & Marketing 24, no. 2 (2005): 273–83. http://dx.doi.org/10.1509/jppm.2005.24.2.273.

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Overall, consumers are concerned about the privacy of their personal health information. However, they are also active seekers of health care information online. Many of these information searches lead consumers to Web sites sponsored by pharmaceutical companies that provide information about drugs that are available only through prescription. Many of these Web sites collect personalized information about site visitors to facilitate information exchanges between visitors and site sponsors. This study examines the types of information collected at Web sites that promote product-claim drugs and

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Shmueli, Galit, Marko Sarstedt, Joseph F. Hair, et al. "Predictive model assessment in PLS-SEM: guidelines for using PLSpredict." European Journal of Marketing 53, no. 11 (2019): 2322–47. http://dx.doi.org/10.1108/ejm-02-2019-0189.

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Purpose Partial least squares (PLS) has been introduced as a “causal-predictive” approach to structural equation modeling (SEM), designed to overcome the apparent dichotomy between explanation and prediction. However, while researchers using PLS-SEM routinely stress the predictive nature of their analyses, model evaluation assessment relies exclusively on metrics designed to assess the path model’s explanatory power. Recent research has proposed PLSpredict, a holdout sample-based procedure that generates case-level predictions on an item or a construct level. This paper offers guidelines for a

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Onyemah, Vincent, Jay P. Mulki, and Martha Rivera-Pesquera. "Salesperson turnover intention: a tale of two countries." International Journal of Bank Marketing 39, no. 6 (2021): 1003–24. http://dx.doi.org/10.1108/ijbm-10-2020-0533.

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PurposeA significant amount of research has shown that drivers of employee attitudes, and behaviors leading to outcome variables such as turnover intentions, are strongly influenced by national culture. This study focuses on the difference in relationships among some critical variables between two emerging economies with similar cultural indices.Design/methodology/approachSurvey questionnaire was used to collect responses from salespeople in two countries. Correlation analysis and structural equation modeling were used to provide support for the stated hypotheses.FindingsResults indicate that

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Campaniaris, Constantine, Richard Murray, Steven Hayes, and Michael Jeffrey. "The development of an apparel industry business model for Canada." Journal of Fashion Marketing and Management 19, no. 3 (2015): 328–42. http://dx.doi.org/10.1108/jfmm-07-2014-0050.

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Purpose – Earlier attempts to develop a strategy for the apparel industry in Canada to counter the adverse effects of trade liberalisation on Canadian apparel suppliers have been based on the concept of clustering. However, despite the support from government-supported industry bodies, clustering has not been forthcoming and this situation has created a pressing need for the development of an alternative to the clustering strategy. A study by the Canadian Apparel Human Resources Council offered up several different strategies including clustering, that the Canadian apparel industry might pursu

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Troy, Lisa C., Tanawat Hirunyawipada, and Audhesh K. Paswan. "Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings." Journal of Marketing 72, no. 6 (2008): 132–46. http://dx.doi.org/10.1509/jmkg.72.6.132.

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Although cross-functional integration is often considered an important element in a successful new product development program, a great deal of variance exists in extant literature regarding how integration is defined and implemented and how relevant studies are conducted. The authors attempt to bring clarity to a diverse set of 25 studies that investigate cross-functional integration by empirically analyzing 146 correlations between integration and aspects of new product success. The authors examine the impact of 12 potential moderators that affect the integration–success link using meta-anal

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Supriyono, Supriyono. "DAMPAK IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (Studi Kasus Pada Pasien Rawat Inap di Rumah Sakit Islam Surakarta)." EXCELLENT 5, no. 1 (2018): 17–31. http://dx.doi.org/10.36587/exc.v5i1.278.

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The study was conducted to impact implementation of relationship marketing to customer satisfaction and loyalty. This study used models of relationship marketing that includes four independent variables, namely: understanding customer expectations, cooperation with the customer, employee empowerment and service quality.In connection with the above research objectives, to identify problems, research is taking place in Surakarta Islamic Hospital. population in this study were inpatients in Surakarta Islamic Hospital. A total of 100 respondents sampled with sampling techniques using non-probabili

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Sales Baptista, Cristina. "Product importance and complexity as determinants of adaptation processes in business relationships." Journal of Business & Industrial Marketing 29, no. 1 (2014): 75–87. http://dx.doi.org/10.1108/jbim-07-2012-0116.

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Purpose – The aim of this paper is to characterize adaptation processes in business relationships. The nature of adaptive behavior is described by outlining activities and events in these relationships. The role of perceived product importance and complexity in the character of the adaptations processes is sought. Design/methodology/approach – A case study approach is adopted and two long-term relationships between buyers and sellers of capital equipment in the mining industry are investigated. Perspectives from both sides of the dyad (buyer and seller) were attained through in-depth interview

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Elvers, David, and Chie Hoon Song. "Conceptualizing a framework for customer integration during new product development of chemical companies." Journal of Business & Industrial Marketing 31, no. 4 (2016): 488–97. http://dx.doi.org/10.1108/jbim-12-2014-0262.

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Purpose The purpose of this paper is to gain knowledge on the impact of customer integration on the new product development of chemical companies in growing markets. The literature affirms the value of customer integration in the new product development, but it is relatively silent on the integration of value-adding partners, who are located further down the value chain. Considerable research has shown that organizations are more successful, when they integrate customers and suppliers into the product development and design process. The research described herein juxtaposes two modes of current

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Cassia, Fabio, Nicola Cobelli, and Marta Ugolini. "The effects of goods-related and service-related B2B brand images on customer loyalty." Journal of Business & Industrial Marketing 32, no. 5 (2017): 722–32. http://dx.doi.org/10.1108/jbim-05-2016-0095.

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Purpose Previous research has shown that business-to-business (B2B) brand image has positive effects on customer loyalty. However, the results have been inconsistent because they have highlighted that B2B brand image has either direct or mediated effects on loyalty. Drawing on the framework of service transition, this study aims to develop and test a model that reconciles previous findings. This model suggests that goods-related and service-related B2B brand images coexist in customers’ perceptions and impact customer loyalty in different ways. Design/methodology/approach A model was developed

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Sharma, Sharan, and Michael R. Elliott. "Detecting falsification in a television audience measurement panel survey." International Journal of Market Research 62, no. 4 (2019): 432–48. http://dx.doi.org/10.1177/1470785319874688.

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Case studies reporting real-world experiences with survey falsification are uncommon. In this article, we document the experience of a panel survey in India that produced TV viewing estimates (“TV ratings”) where external parties were illegitimately trying to influence respondents’ behavior. The usual method to detect possible falsifications was that of analysts poring through data to find suspicious viewing patterns. Here, we develop a method using multilevel models and illustrate its use in the detection of an actual incident. We report how the model-based method was used to direct on-ground

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Huaman-Ramirez, Richard, and Dwight Merunka. "Brand experience effects on brand attachment: the role of brand trust, age, and income." European Business Review 31, no. 5 (2019): 610–45. http://dx.doi.org/10.1108/ebr-02-2017-0039.

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Purpose The purpose of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust and the moderating role of age and income. Design/methodology/approach A total of 334 participants consuming brands with an experiential offering completed an online questionnaire in a cross-sectional study. The data were analyzed through partial least squares structural equation modeling (PLS-SEM), and advanced methods such as the heterotrait–monotrait ratio and the Henseler’s multigroup analysis were used. Findings Brand experience is

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Budarma, I. Ketut, I. Ketut Astawa, Cokorda Istri Sri Widhari, and Ni Made Rai Erawati. "Competitive Advantage of Green Hospitality Business Practices in 5 Star Hotels in Bali." Technium Social Sciences Journal 13 (November 4, 2020): 420–31. http://dx.doi.org/10.47577/tssj.v13i1.1977.

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This study gives an advantages account of green hospitality business practices in 5-star hotels in Bali island. The methods used were focus group discussion, case study, direct observation, and questionnaire. The results showed that all the studied hotels have practiced green hospitality, and have successfully integrated local values system pertaining to culture and ecology as green vision to elevate their social and ecological marketing. Furthermore, their green hospitality practices have been locally and internationally certified and recognized, making the hotels known for green products. Th

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Goudev, Assen. "New Insights into the Management of Hypertension and Cardiovascular Risk with Angiotensin Receptor Blockers: Observational Studies Help Us?" Open Cardiovascular Medicine Journal 8, no. 1 (2014): 35–42. http://dx.doi.org/10.2174/1874192401408010035.

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Post-marketing observational studies are valuable for establishing the real-world effectiveness of treatment regimens in routine clinical practice as they typically monitor a diverse population of patients over many months. This article reviews recent observational studies of angiotensin receptor blockers (ARBs) for the management of hypertension: the 6-month eprosartan POWER study (n~29,400), the 3-month valsartan translational research programme (n~19,500), the 9-month irbesartan Treat to Target study (n=14,200), the 6-month irbesartan DO-IT survey (n~3300) and the 12-week candesartan CHILI

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Ryu, Sunghan. "How does film adaptation influence box office performance? An empirical analysis of science fiction films in Hollywood." Arts and the Market 10, no. 3 (2020): 125–43. http://dx.doi.org/10.1108/aam-05-2019-0018.

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PurposeThis study aims to identify the factors that influence box office performance in the specific context of the adaptation of science fiction (SF) to film in Hollywood.Design/methodology/approachFifty-one film adaptation cases were collected and empirically analyzed with two-stage least-squares (2SLS) regression.FindingsEmpirical analysis demonstrates that the adaptation of the title, the popularity of the original novel and the director's experience in film adaptation have significant impacts on box office performance.Research limitations/implicationsThe study contributes to the literatur

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Santana da Silva, Bárbara, Fernando Oliveira de Araujo, Chrystyane Gerth Silveira Abreu, and Marcio Carapeto Silveira Faria. "Subjectivity in megaprojects: a support strategy for social risk measurement processes." Innovar 31, no. 81 (2021): 115–28. http://dx.doi.org/10.15446/innovar.v31n81.95578.

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This paper studies disturbances in social risks management generated by subjectivity using the case of the engineering megaprojects developed by a large Brazilian energy company and based on the perception of professionals participating in meetings for discussing the subject. This work also seeks to systematize the analysis of this issue within a framework for supporting social risk assessment processes. Methodologically, the study involved interviews to 18 out of the 31 participating individuals of the social risk assessment technical meetings, having a questionnaire validated by the acade

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Qureshi, Nadeem, Joe Kai, Jo Middlemass, et al. "Comparison of coronary heart disease genetic assessment with conventional cardiovascular risk assessment in primary care: reflections on a feasibility study." Primary Health Care Research & Development 16, no. 06 (2015): 607–17. http://dx.doi.org/10.1017/s1463423615000122.

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AimThis study assesses the feasibility of collecting genetic samples and self-reported outcome measures after cardiovascular risk assessment, and presenting the genetic test results to participants.BackgroundCoronary heart disease (CHD) genetic tests are increasingly available through direct-to-consumer marketing, but their potential clinical impact on cardiovascular risk assessment is unclear.MethodsObservational study in 10 British general practices in Central England. A total of 320 individuals, who had completed conventional cardiovascular risk assessment, were offered CHD genetic test, wi

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Handlin, Amy, Joseph B. Mosca, Dana A. Forgione, and Dennis Pitta. "DTC pharmaceutical advertising: the debate’s not over." Journal of Consumer Marketing 20, no. 3 (2003): 227–37. http://dx.doi.org/10.1108/07363760310472254.

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Direct‐to‐consumer (DTC) advertising of prescription drugs is no longer the novel experiment it was during the late 1980s. Liberalization of the Food and Drug Administration regulations in the USA, combined with a substantial body of evidence that DTC advertising is a stimulus to consumer purchasing behavior, has resulted in DTC advertising becoming a standard component of every major drug company’s marketing plan. Research since the late 1980s has compared consumers’ perceptions of DTC ads with the perceptions of physicians. While the studies are methodologically diverse, the results have bee

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Sebastian, Ivan, and Muhammad Adi Pribadi. "Peran Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran BRE Global (Studi Kasus BRE Global Edukasi dan Karir)." Prologia 5, no. 1 (2021): 121. http://dx.doi.org/10.24912/pr.v5i1.8166.

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The large number of unemployed in Indonesia was mostly dominated by high school graduate and a university graduate. The government also encourages various breakthroughs, one of which is conducting training (training) or internships (internship) to improve human resources and employment. PT.BRE Global Education and career is a consultant engaged in the field of education, where the consultants will help find a way out and provide advice to prospective candidates who want to go abroad either to study or work through training and learning programs owned by companies through social media such as F

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Saputri, Ela Diana, Ela Diana Saputri, Della Putri Satiya Ningtyas, and Nanik Kustiningsih. "PENGARUH INOVASI PRODUK TERHADAP PENINGKATAN KINERJA UMKM OT APPAREL." Journal MISSY (Management and Business Strategy) 1, no. 1 (2021): 31–35. http://dx.doi.org/10.24929/missy.v1i1.1238.

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In Indonesia, many UMKM have opened businesses in the fashion sector, one of which is screen printing shirts. Screen printing shirts have become a target for someone to open a business today. So, OT Apparel made screen printing shirts using a DTG (Direct to Garment) printer machine. The main objective of this research is to develop product innovation to improve the performance of UMKM OT Apparel. The problem to be studied is testing the effect of product innovation on OT Apparel performance. By looking at the market share that currently has a lot of competition, entepreneurs have to come up wi

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Altherr, Sandra, and Katharina Lameter. "The Rush for the Rare: Reptiles and Amphibians in the European Pet Trade." Animals 10, no. 11 (2020): 2085. http://dx.doi.org/10.3390/ani10112085.

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Direct exploitation is one of the five main reasons for the loss of biodiversity, and collections for the international pet trade are an ongoing threat for many reptiles and amphibians. The European Union and in particular Germany have a central role as a hub and destination for exotic pets from all over the world. Rare species of reptiles and amphibians especially are in the focus of collectors. Rarity on the market may be either caused by rarity of a species in the wild or by a limited availability for sale, e.g., due to national protection measures in the range state or remote localities. T

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Deng, Wei‐Jaw. "Fuzzy importance‐performance analysis for determining critical service attributes." International Journal of Service Industry Management 19, no. 2 (2008): 252–70. http://dx.doi.org/10.1108/09564230810869766.

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PurposeThe purpose of this paper is to propose a novel approach of fuzzy importance‐performance analysis (FIPA) to replace conventional importance‐performance analysis (IPA) for determining critical service attributes those really need to improve for achieving superior customer satisfaction.Design/methodology/approachFirst, referring numerous studies, conventional IPA has some erroneous assumptions, the customer satisfaction of attribute performance has the characteristic of three‐factor theory and the novel approach which integrates natural logarithmic transformation and partial correlation a

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Y. Li, Eldon. "Corporate politics, philanthropy and governance: their impacts on unit performance." Chinese Management Studies 8, no. 3 (2014): 279–87. http://dx.doi.org/10.1108/cms-08-2014-0159.

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Purpose – This aim of this article is to review the 12 manuscripts accepted into the special issue of “Corporate Politics, Philanthropy and Governance” in Chinese Management Studies. It explains basic concepts, provides brief introduction to each manuscript and presents the related findings. Design/methodology/approach – Most manuscripts in this special issue used primary empirical data (collected from field surveys or interviews) or secondary historical data (extracted from published literature, corporate reports or financial databases) for analyses. Both qualitative (case studies, comparativ

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Lewis, Steve, Jon Serfaty, Michael Brooks, and Ben Smith. "Open-access midstream infrastructure and its effects on the Australian gas market." APPEA Journal 57, no. 2 (2017): 493. http://dx.doi.org/10.1071/aj16189.

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Australia’s energy industry has evolved around a vertically integrated structure with exploration and production (E&P) companies carrying out production, processing and development of associated infrastructure, such as pipelines. We suggest the next innovation for productivity improvements is a ‘North American model’, whereby a midstream service industry develops, owns and operates shared gas processing and transport infrastructure, allowing the E&P sector to direct limited capital to focus on exploiting and marketing the resource without necessarily building or operating the associate

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