Books on the topic 'Direct marketing – Management'
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1943-, Berger Paul D., ed. Direct marketing management. Englewood Cliffs, NJ: Prentice Hall, 1989.
Find full textRoberts, Mary Lou. Direct marketing management. 2nd ed. Upper Saddle River, N.J: Prentice Hall International, 1999.
Find full textRoberts, Mary Lou. Direct marketing management. London: Prentice-Hall International, 1989.
Find full textShimp, Terence A. Promotion management & marketing communications. 3rd ed. Fort Worth: Dryden Press, 1993.
Find full textCochran, Gary. Finding and funding direct marketing products. Provo, Utah: American Business Seminars, 1989.
Find full textShimp, Terence A. Promotion management and marketing communications. Chicago: Dryden Press, 1986.
Find full textPromotion management and marketing communications. 2nd ed. Chicago: Dryden Press, 1990.
Find full textShimp, Terence A. Promotion management and marketing communications. USA: Dryden P., 1992.
Find full textJong, Pieter S. K. de., ed. Multinational direct marketing: The methods and the markets. New York: McGraw-Hill, 1995.
Find full textTracy, Emerick, ed. Business to business direct marketing. 3rd ed. Yardley, PA: Direct Marketing Publishers, 1999.
Find full textGoldberg, Bernard A. Business to business direct marketing. 2nd ed. Yardley, PA: Direct Marketing Publishers, 1990.
Find full textRosen, Richard G. Convergence marketing: Combining brand and direct for unprecedented profits. Hoboken, N.J: Wiley, 2009.
Find full textRhind, Graham R. Building and maintaining a European direct marketing database. Aldershot, Hampshire, England: Gower, 1994.
Find full textOzimek, John. Targeting for success: A guide to new techniques for measurement and analysis in database and direct response marketing. London: McGraw-Hill Book Co., 1993.
Find full textO'Sullivan, Paul Brian. A profile of the use of direct marketing in the Irish hotel industry. Dublin: University College Dublin, 1988.
Find full textComputer-aided marketing and selling: Information asset management. Oxford: Butterworth-Heinemann, 1991.
Find full textRumler, Andrea. Konsumentenbezogenes Marktmanagement. Wiesbaden: Deutscher Universitäts Verlag, 1990.
Find full textHow to get a meeting with anyone: The untapped selling power of contact marketing. Dallas, Texas: BenBella Books, Inc., 2016.
Find full textMorwitz, Vicki. Testing new direct marketing offerings: The interplay of management judgment and statistical models. Cambridge, Mass: Marketing Science Institute, 1997.
Find full textFisher, Peg. Planning telephone sales: Handbook for distributor management. Racine, Wis: P. Fisher & Associates, 1989.
Find full textR, Jackson Donald. Winning: Direct marketing for insurance agents and brokers. Naperville, Ill: Financial Sourcebooks, 1992.
Find full textThe silent salesmen: Guaranteed strategies for increasing sales and profits using promotional products. Hoboken, N.J: John Wiley & Sons, 2008.
Find full textGrensing-Pophal, Lin. Direct mail in the digital age. Bellingham, WA: Self-Counsel Press, 2011.
Find full textThe new road to successful advertising: How to integrate image and response. Chicago: Bonus Books, 1991.
Find full textGoldberg, Bernard A. Business to business directmarketing. 2nd ed. Yardley, PA: Direct Marketing Publishers, 1990.
Find full textWelsh, Rick. Reorganizing U.S. agriculture: The rise of industrial agriculture and direct marketing. Greenbelt, Md: Henry A. Wallace Institute for Alternative Agriculture, 1997.
Find full textMorwitz, Vicki G. Testing new direct marketing offerings: The interplay of management judgment and statistical models. Cambridge, Mass: Marketing Science Institute, 1997.
Find full textChen, Stephen. Strategic management of e-business. 2nd ed. Hoboken, N.J: John Wiley, 2005.
Find full textClemente, Mark N. The marketing glossary: Key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales. New York: American Management Association, 1992.
Find full textDave, Patten, ed. How to market your business: A practical guide to advertising, PR, selling, and direct and online marketing. 6th ed. London: Kogan Page, 2008.
Find full textMcConkey, Peter. Direct marketing: Strategy and management control implications for a Finance House in Northern Ireland. [s.l: The Author], 1991.
Find full text(Japan), Benri (A) Kenkyūkai. Nonsutoa riteiringu no genjō to kadai: '85 Benri (A) Kenkyūkai hōkokusho. [Tokyo]: Sofuto-ka Keizai Sentā, 1986.
Find full textAhrens, Michael. Experimentelle Analyse der Wirkungen ausgewählter Direktmarketing-Instrumente: Ein Beitrag zur Effektivitäts- und Effizienzmessung im Direktmarketing. Frankfurt am Main: Lang, 2007.
Find full textSuarez, Benjamim D. 7 steps to freedom II: How to escape the American rat race. Canton, Ohio: Hanford Press, 1993.
Find full textWarwick, Mal. Revolution in the mailbox: Your guide to successful direct mail fundraising. San Francisco: Jossey-Bass, 2004.
Find full textRevella, Adele. Buyer personas: How to gain insight into your customer's expectations, align your marketing strategies, and win more business. Hoboken, New Jersey: Wiley, 2015.
Find full text2000-2001, Scott Fiona active, ed. Living a laptop lifestyle: Reclaim your life by making money online (no experience required). Hertfordshire [England]: Ecademy Press, 2012.
Find full textDiffley, Mary. Internet prophets: Enlightened E-business strategies for every budget. Medford, N.J: CyberAge Books, 2002.
Find full textBrand champions: How superheroes bring brands to life. New York: Palgrave Macmillan, 2011.
Find full textKmart's ten deadly sins: How incompetence ruined an American icon. Hoboken, N.J: J. Wiley & Sons, 2003.
Find full textOffice, General Accounting. Telecommunications: Initiatives taken by three states to promote increased access and investment : report to the Committee on Agriculture, Nutrition, and Forestry, U.S. Senate. Washington, D.C: The Office, 1996.
Find full textOffice, General Accounting. Telecommunications: GSA's estimates of FTS2001 revenues are reasonable : report to the Chairman, Committee on Government Reform, House of Representatives. Washington, D.C. : (P.O. Box 37050, Washington 20013): The Office, 2000.
Find full textOffice, General Accounting. Telecommunications: Issues in providing cable and satellite television services : report to the Subcommittee on Antitrust, Competition, and Business and Consumer Rights, Committee on the Judiciary, U.S. Senate. Washington D.C: United States General Accounting Office, 2002.
Find full textBerger, Paul D., and Mary Lou Roberts. Direct Marketing Management (2nd Edition). 2nd ed. Prentice Hall, 1999.
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