Relevant bibliographies by topics / Direct marketing – United States

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Direct marketing – United States'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Direct marketing – United States"

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Morganosky, Michelle A., and John Fernie. "Mail Order Direct Marketing in the United States and the United Kingdom." Journal of Business Research 45, no. 3 (July 1999): 275–79. http://dx.doi.org/10.1016/s0148-2963(97)00239-7.

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Burghardt, Raymond F. "The United States and Vietnam." Journal of Macromarketing 32, no. 1 (October 13, 2011): 152–54. http://dx.doi.org/10.1177/0276146711423667.

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US and Vietnamese relations have progressed remarkably since diplomatic relations between the two countries were normalized in 1995. The purpose of this essay is to reflect on this progress and to consider implications for the future. Trends suggest the United States and Vietnam will continue to cooperate closely and pragmatically on matters of trade and foreign direct investment, education, public health and well-being, and strategic interests, including military cooperation. While these trends are viewed as beneficial to both countries, they also are considered important to the regional balance of power, as China continues to increase its influence in Southeast Asia and beyond.
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W. Keep, William, and Peter J. Vander Nat. "Multilevel marketing and pyramid schemes in the United States." Journal of Historical Research in Marketing 6, no. 2 (May 13, 2014): 188–210. http://dx.doi.org/10.1108/jhrm-01-2014-0002.

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Purpose – This paper aims to analyze the evolution of direct selling – a retail channel that successfully sold products ranging from cosmetics to radios to automobiles – to multilevel marketing (MLM), an industry now apparently heavily reliant on selling to itself. As the courts have found some MLM companies to be pyramid schemes, the analysis includes the overlap between the legal MLM model and an illegal pyramid scheme. Design/methodology/approach – The development of direct selling in the USA was examined, followed by the factors contributing to the design and growth of the MLM model and its non-commission-based compensation structure. Then, the key legal decisions regarding illegal pyramid schemes operating under the guise of MLM, the relative stagnation of direct selling and the state of the MLM industry were examined. Findings – As the MLM model operates on the dual premise of retailing through a network of distributors and recruiting new distributors to do the same, it was found that federal regulators and the courts consistently focus on the “retail question” – the existence and extent of sales to consumers external to the distributor network. The authors argue that without a significant external customer base, internal consumption by an ever-churning base of participants resembles neither employee purchases nor a buying club. Social implications – As the MLM model facilitated the growth of pyramid scheme fraud, creating victims rather than customers, this research highlights successful efforts to regulate this type of consumer fraud. Originality/value – Few papers have been written on MLM and pyramids schemes, and none thus far has taken an historical perspective.
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Ganz, Ollie, Lyubov Teplitskaya, Jennifer Cantrell, Elizabeth C. Hair, and Donna Vallone. "Direct-to-Consumer Marketing of Cigar Products in the United States." Nicotine & Tobacco Research 18, no. 5 (September 16, 2015): 864–68. http://dx.doi.org/10.1093/ntr/ntv190.

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Taylor, Charles R., George R. Franke, and Michael L. Maynard. "Attitudes toward Direct Marketing and its Regulation: A Comparison of the United States and Japan." Journal of Public Policy & Marketing 19, no. 2 (September 2000): 228–37. http://dx.doi.org/10.1509/jppm.19.2.228.17127.

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The authors propose that the high-context nature of Japanese communication and the collectivistic nature of Japanese culture have an impact on attitudes toward direct marketing and its regulation. The results of a survey of Japanese and U.S. university students suggest that certain types of direct marketing messages are less effective in Japan than in the United States. The results also indicate a greater willingness by Japanese respondents to support regulation of direct marketing practices. The authors discuss managerial implications of the findings for multinational marketers and advertisers and suggest public policy implications for direct marketing in Japan.
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Warrington, Traci. "U.S. Marketers Play Catch-Up With Text-Message Marketing Usage." Review of Business Information Systems (RBIS) 11, no. 1 (January 1, 2007): 37–44. http://dx.doi.org/10.19030/rbis.v11i1.4429.

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While the use of text-message (or SMS) marketing is widely used in marketing campaigns in countries like Singapore, China, England, and Norway, U.S. marketers have been slow to adopt this new technology. As text message use increases in the United States marketers are beginning to explore its use as part of the marketing communications mix. Marketers are finding text-message marketing a valuable direct marketing tool that can be used to send one-way or two-way communications that aid in direct response marketing and database development. From providing in-the-moment data such as driving directions, located-based promotions, movie times and such to building excitement, viral communications, and brand recognition through two-way communication, text-message marketing has value. This paper examines the use of text-message marketing, reasons for slow adoption in the U.S., and the future of text-message marketing in the United States.
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Petkus, Jr., Ed. "Value-Chain Analysis Of Prohibition In The United States, 1920-1933: A Historical Case Study In Marketing." Journal of Business Case Studies (JBCS) 4, no. 8 (July 1, 2011): 35. http://dx.doi.org/10.19030/jbcs.v4i8.4800.

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The federal ban on the manufacture, distribution, and sale of alcoholic beverages in the United States from 1920-1933 provides a unique and fascinating context for understanding fundamental marketing processes. The most direct pedagogical outcome of this case is the application of value-chain marketing dynamics within the context of Prohibition. Students will also be made aware of the importance and relevance of understanding marketing history, and the role of marketing in history. This case study is primarily intended for use in intermediate (e.g., Retailing/Distribution) or advanced (e.g., Marketing Management) marketing courses, but is adaptable for introductory courses (e.g., Principles of Marketing).
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Ulgado, Francis M. "Location decision-making characteristics of foreign direct investment in the United States." International Business Review 6, no. 3 (June 1997): 271–93. http://dx.doi.org/10.1016/s0969-5931(97)00004-8.

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Kasoff, Mark J., Mary Ellen Benedict, and Stacy Lauer. "Canadian Direct Investment in the United States: An Ohio Perspective." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 14, no. 2 (April 8, 2009): 178–87. http://dx.doi.org/10.1111/j.1936-4490.1997.tb00127.x.

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Powers, Devon. "Thinking in trends: the rise of trend forecasting in the United States." Journal of Historical Research in Marketing 10, no. 1 (February 19, 2018): 2–20. http://dx.doi.org/10.1108/jhrm-09-2016-0021.

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Purpose The paper examines the birth of trend forecasting in the USA and position trend forecasters and professional futurists within the wider history of marketing, market research and advertising. Design/methodology/approach The study is based upon archival research, interviews and close readings of primary and secondary literature. Findings Trend forecasters split from traditional market and opinion research in the early 1970s, as concerns about the future became paramount for businesses. At this time, entrepreneurial trend forecasters such as Faith Popcorn started firms, adopting futurological methods to make predictions about the future of culture. The field continued to grow into the 1990s as it developed or modified a host of mostly qualitative research methods, including environmental scanning, consumer ethnography and scenarios. Trend forecasting reveals the complexity of the relationship between business and “the future” and how trends aimed to predict as well as direct that future. Originality/value The article is among the first academic treatments of trend forecasting, drawn from original interviews and exclusively accessed archival research. It contributes to a theory and a history of the concept of a trend, which is understood here as a way to package the movement of culture as sellable. It likewise offers a unique exploration of the relationship between futurology and business.
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Dissertations / Theses on the topic "Direct marketing – United States"

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Baird-Harris, Kay. "Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc12077/.

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Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and benefits associated with drug use. Evaluating the images in DTCA is important because individuals may rely on the visual message if the wording is overly complex. Using semiotics, this study aims to evaluate whether there is functional equivalence in the presentation of risk and benefit information in prescription drug direct-to-consumer television advertising. A new analytical method is created and used to assess the consistency between the messages contained in the voice track, the primary visual images, and the superscript/ subscript text. The results indicate that risk and benefit messages in this DTCA sample lack functional equivalence. However, it is important to properly frame these findings as the study does not evaluate viewer comprehension of the various message structures.
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Hsu, Shu-Fen Ida. "The impact of E-commerce on direct selling companies." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/3030.

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Kamau, Gladys Wangari. "A different black: A comparative study between African Americans and Kenyan Americans in direct response advertising." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2430.

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Marketers must be able to categorize consumers according to some definable characteristics in order to help tailor their marketing effort. Black consumers are usually grouped into one homogenous group even though some of them are immigrants. The segmenting of the different ethnic groups needs to be modified to include different cultures among the same ethnic group. This thesis compares the differences of these subgroups in beliefs, attitudes and past purchase behaviors in response to direct marketing advertising.
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Enríquez, David. "A content analysis of print advertising in Hispanic magazines." CSUSB ScholarWorks, 1997. https://scholarworks.lib.csusb.edu/etd-project/1359.

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Preece, Stephen Bruce. "Foreign direct minority investment in the United States." Connect to resource, 1993. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262779584.

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Willette, Scott E. "Implementing transformation : an analysis of Marine Direct Air Support requirements /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FWillette%5FMBA.pdf.

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Chŏn, Yong-dŏk. "The determinants of Korean foreign direct investment in the United States." Connect to resource, 1989. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1266069874.

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Jeon, Yoong-Deok. "The determinants of Korean foreign direct investment in the United States." The Ohio State University, 1989. http://rave.ohiolink.edu/etdc/view?acc_num=osu1266069874.

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Chon, Yong-dok. "The determinants of Korean foreign direct investment in the United States /." The Ohio State University, 1989. http://rave.ohiolink.edu/etdc/view?acc_num=osu148759874801801.

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Sokoloski, Joseph A. "Strategic PSYOP management : a marketing management approach /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2005. http://library.nps.navy.mil/uhtbin/hyperion/05Mar%5FSokoloski.pdf.

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Books on the topic "Direct marketing – United States"

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Maxwell, Sroge. The United States mail order industry. Lincolnwood, Ill: N.T.C.Business Books, 1994.

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Sroge, Maxwell. The United States mail order industry. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1994.

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(Firm), Maxwell Sroge Publishing, ed. The United States mail order industry. Homewood, Ill: Business One Irwin, 1991.

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The ultimate marketing plan: Find your hook, communicate your message, mark your mark. 3rd ed. Avon, Mass: Adams Media, 2006.

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The ultimate marketing plan: Find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects. Holbrook, MA: B. Adams, 1991.

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The ultimate marketing plan: Find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects. 2nd ed. Holbrook, Mass: B. Adams, 2000.

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United States. Congress. Senate. Committee on Governmental Affairs. Permanent Subcommittee on Investigations. Cross-border fraud: Hearings before the Permanent Subcommittee on Investigations of the Committee on Governmental Affairs, United States Senate, One Hundred Seventh Congress, first session, June 14 and 15, 2001. Washington: U.S. G.P.O., 2001.

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United States. Congress. Senate. Committee on Governmental Affairs. Permanent Subcommittee on Investigations. The hidden operators of deceptive mailings: Hearing before the Permanent Subcommittee on Investigations of the Committee on Governmental Affairs, United States Senate, One Hundred Sixth Congress, first session, July 20, 1999. Washington: U.S. G.P.O., 1999.

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S. 714, the Junk Fax Prevention Act of 2005: Hearing before the Subcommittee on Trade, Tourism, and Economic Development of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Ninth Congress, first session, April 13, 2005. Washington: U.S. G.P.O., 2006.

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United States. Congress. Senate. Special Committee on Aging. Direct-to-consumer advertising of prescription drugs: What are the consequences? : hearing before the Special Committee on Aging, United States Senate, One Hundred Eighth Congress, first session, Washington, DC, July 22, 2003. Washington: U.S. G.P.O., 2003.

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Book chapters on the topic "Direct marketing – United States"

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How, R. Brian. "The United States Market for Food." In Marketing Fresh Fruits and Vegetables, 3–22. Boston, MA: Springer US, 1991. http://dx.doi.org/10.1007/978-1-4615-2031-3_1.

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Martinez, Stephen, and Krishna P. Paudel. "Food marketing in the United States." In The Routledge Handbook of Agricultural Economics, 108–33. New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315623351-8.

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Eggerth, Linda L. "Compost Marketing Trends in the United States." In The Science of Composting, 989–98. Dordrecht: Springer Netherlands, 1996. http://dx.doi.org/10.1007/978-94-009-1569-5_95.

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Dyer, John M. "The Multilateral Trade Negotiations: United States Position." In Marketing Horizons: A 1980's Perspective, 344–45. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10966-4_92.

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Marino, Rich. "China foreign direct investment in the United States." In Chinese Trade, 107–19. Abingdon, Oxon ; New York, NY : Routledge, 2019. | Series: Routledge studies in the modern world economy ; 178: Routledge, 2018. http://dx.doi.org/10.4324/9781351039826-8.

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How, R. Brian. "The United States Market for Fresh Fruits and Vegetables." In Marketing Fresh Fruits and Vegetables, 23–36. Boston, MA: Springer US, 1991. http://dx.doi.org/10.1007/978-1-4615-2031-3_2.

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Sanghvi, Minita. "Gender in Political Marketing in the United States." In Gender and Political Marketing in the United States and the 2016 Presidential Election, 1–19. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-1-137-60171-1_1.

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Nehf, James P. "Regulating Green Marketing Claims in the United States." In Sustainable Consumption, 189–206. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16985-5_12.

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Gall, Melanie. "Direct and Insured Flood Damage in the United States." In Geophysical Monograph Series, 53–63. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2017. http://dx.doi.org/10.1002/9781119217930.ch4.

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Shipchandler, Zoher E., James S. Moore, and Vern Terpstra. "Linking Marketing Strategy and Foreign Firm Performance in the United States." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 226–27. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_60.

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Conference papers on the topic "Direct marketing – United States"

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Holubcik, Martin, Jakub Soviar, Frantisek Pollak, Jarmila Strakova, and Petra Partlova. "Strategic Management and Logistic Operations of the Alliance of Airlines: Oneworld Case study." In Organizations at Innovation and Digital Transformation Roundabout: Conference Proceedings. University of Maribor Press, 2020. http://dx.doi.org/10.18690/978961-286-388-3.18.

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t Strategic business management extends significantly into the logistics processes. Global companies need to maintain their competitive advantage through cooperative activities. This often means collaboration between companies which are in normal conditions, direct competitors. This paper examines and presents the situation of airlines in the United States of Amerika that have created a strategic alliance to expand the potential market for all customers of individual companies. The use of strategic management in similar competitive/cooperative relationships helps to create synergies. From the perspective of the future strategy, the main goal of the process is primarily to connect the internal logistics processes between the individual companies, and subsequently achieve the expansion of the customer base, or to enrich the supply presented for customers of various companies in the strategic alliance. Another important aspect of this collaboration is a marketing survey of customer requirements. In particular, the new trends in transportation, providing up to date information, transparency of the ordering system, improving transport links, and others that the customers require. Effective interconnection of strategic management, logistic operations and marketing of the individual cooperative companies stimulates the creation of synergies, mainly in terms of strengthening the strategic competitiveness on a global scale (new value for customers, growth of market share and the increase of revenues for the cooperative subjects).
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Keane, B. "Marketing Clean Energy in the United States." In 2007 International Conference on Clean Electrical Power. IEEE, 2007. http://dx.doi.org/10.1109/iccep.2007.384220.

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Zhang, Bo, Shuying Jin, and Li Cheng. "Model Analysis the United States' Direct Investment in China." In 2010 International Conference on Management and Service Science (MASS 2010). IEEE, 2010. http://dx.doi.org/10.1109/icmss.2010.5576227.

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"The United States direct broadcast (DirecTv) satellite antenna farm." In 15th International Communicatons Satellite Systems Conference and Exhibit. Reston, Virigina: American Institute of Aeronautics and Astronautics, 1994. http://dx.doi.org/10.2514/6.1994-1169.

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Dennis, Jerome E. "CDRH activities affecting the marketing of laser products in the United States." In ILSC® 2007: Proceedings of the International Laser Safety Conference. Laser Institute of America, 2007. http://dx.doi.org/10.2351/1.5056663.

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Mu, Zixin. "Research on the Marketing Strategy of Social Enterprises in the United States to Promote Development." In ICEBA 2021: 2021 7th International Conference on E-Business and Applications. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3457640.3457668.

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Yoon, Sukki, Yeonshin Kim, and Tae Hyun Baek. "EFFORT INVESTMENT IN PERSUASIVENESS: A COMPARATIVE STUDY OF ENVIRONMENTAL ADVERTISING IN THE UNITED STATES AND KOREA." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.06.

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Salehi, Mohsen, and Majid Manteghi. "Wideband direct antenna modulation using high-Q antennas." In 2014 United States National Committee of URSI National Radio Science Meeting (USNC-URSI NRSM). IEEE, 2014. http://dx.doi.org/10.1109/usnc-ursi-nrsm.2014.6927942.

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Kim, Junyong. "A COMPARATIVE STUDY OF ENVIRONMENTAL ATTITUDES AND ECO-FRIENDLY CONSUMER BEHAVIORS OF CONSUMERS IN KOREA AND THE UNITED STATES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.08.02.

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Attaran, Sharmin, Bilge Gokhan Celik, and Xia Li. "THE IMPACT OF CULTURE AND KNOWLEDGE ON CONSUMER GREEN BUILDING ATTRIBUTE PREFERENCES: THE CASE OF SOUTH KOREA VS THE UNITED STATES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Korean academy of marketing science, 2014. http://dx.doi.org/10.15444/gmc2014.01.08.01.

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Reports on the topic "Direct marketing – United States"

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Lienau, P. J., G. Culver, and J. W. Lund. Geothermal direct use developments in the United States. Office of Scientific and Technical Information (OSTI), August 1988. http://dx.doi.org/10.2172/6874166.

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Bird, L., and B. Swezey. Green Power Marketing in the United States: A Status Report (Ninth Edition). Office of Scientific and Technical Information (OSTI), November 2006. http://dx.doi.org/10.2172/896155.

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Bird, L., and B. Swezey. Green Power Marketing in the United States: A Status Report; Seventh Edition. Office of Scientific and Technical Information (OSTI), September 2004. http://dx.doi.org/10.2172/15009706.

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Bird, L., and B. Swezey. Green Power Marketing in the United States: A Status Report, Sixth Edition. Office of Scientific and Technical Information (OSTI), October 2003. http://dx.doi.org/10.2172/15005528.

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Bird, L., and J. Sumner. Green Power Marketing in the United States: A Status Report (2009 Data). Office of Scientific and Technical Information (OSTI), September 2010. http://dx.doi.org/10.2172/991052.

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Bird, Lori, Claire Kreycik, and Barry Friedman. Green Power Marketing in the United States. A Status Report (11th Edition). Office of Scientific and Technical Information (OSTI), October 2008. http://dx.doi.org/10.2172/1219266.

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Bird, Lori, Claire Kreycik, and Barry Friedman. Green Power Marketing in the United States. A Status Report (2008 Data). Office of Scientific and Technical Information (OSTI), September 2009. http://dx.doi.org/10.2172/1219267.

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Bird, Lori, and Jenny Sumner. Green Power Marketing in the United States. A Status Report (2009 Data). Office of Scientific and Technical Information (OSTI), September 2010. http://dx.doi.org/10.2172/1219268.

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Bird, Lori, Leila Dagher, and Blair Swezey. Green Power Marketing in the United States. A Status Report (Tenth Edition). Office of Scientific and Technical Information (OSTI), December 2007. http://dx.doi.org/10.2172/1219269.

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Bird, L., L. Dagher, and B. Swezey. Green Power Marketing in the United States: A Status Report (Tenth Edition). Office of Scientific and Technical Information (OSTI), December 2007. http://dx.doi.org/10.2172/922146.

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