Log in

Relevant bibliographies by topics / Direct marketing – United States / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Direct marketing – United States.

Dissertations / Theses on the topic 'Direct marketing – United States'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Direct marketing – United States.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Baird-Harris, Kay. "Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc12077/.

Full text

Abstract:

Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and benefits associated with drug use. Evaluating the images in DTCA is important because individuals may rely on the visual message if the wording is overly complex. Using semiotics, this study aims to evaluate whether there is functional equivalence in the presentation of risk and benefit information in prescription drug direct-to-consumer television advertising. A new analytical method is created and used to assess the consistency between the messages contained in the voice track, the primary visual images, and the superscript/ subscript text. The results indicate that risk and benefit messages in this DTCA sample lack functional equivalence. However, it is important to properly frame these findings as the study does not evaluate viewer comprehension of the various message structures.

APA, Harvard, Vancouver, ISO, and other styles

2

Hsu, Shu-Fen Ida. "The impact of E-commerce on direct selling companies." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/3030.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Kamau, Gladys Wangari. "A different black: A comparative study between African Americans and Kenyan Americans in direct response advertising." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2430.

Full text

Abstract:

Marketers must be able to categorize consumers according to some definable characteristics in order to help tailor their marketing effort. Black consumers are usually grouped into one homogenous group even though some of them are immigrants. The segmenting of the different ethnic groups needs to be modified to include different cultures among the same ethnic group. This thesis compares the differences of these subgroups in beliefs, attitudes and past purchase behaviors in response to direct marketing advertising.

APA, Harvard, Vancouver, ISO, and other styles

4

Enríquez, David. "A content analysis of print advertising in Hispanic magazines." CSUSB ScholarWorks, 1997. https://scholarworks.lib.csusb.edu/etd-project/1359.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Preece, Stephen Bruce. "Foreign direct minority investment in the United States." Connect to resource, 1993. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262779584.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Willette, Scott E. "Implementing transformation : an analysis of Marine Direct Air Support requirements /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FWillette%5FMBA.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Chŏn, Yong-dŏk. "The determinants of Korean foreign direct investment in the United States." Connect to resource, 1989. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1266069874.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Jeon, Yoong-Deok. "The determinants of Korean foreign direct investment in the United States." The Ohio State University, 1989. http://rave.ohiolink.edu/etdc/view?acc_num=osu1266069874.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Chon, Yong-dok. "The determinants of Korean foreign direct investment in the United States /." The Ohio State University, 1989. http://rave.ohiolink.edu/etdc/view?acc_num=osu148759874801801.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Sokoloski, Joseph A. "Strategic PSYOP management : a marketing management approach /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2005. http://library.nps.navy.mil/uhtbin/hyperion/05Mar%5FSokoloski.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Cockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.

Full text

Abstract:

The purpose of this quantitative study was to survey Liberal Arts II Colleges nationally to determine the strategic marketing orientation adopted by these small, private colleges. A random sample of 198 Liberal Arts II schools were surveyed. Three top administrators at each school, the president, academic dean, and admissions officer, received the mailed surveys. The research instrument - the Academic Marketing Strategy Survey - combined questions on institutional characteristics, administrators' perceptions of the acceptability and effectiveness of college marketing programs, and the Marketing Index for Higher Education (Kotler, 1977).Findings showed little or no relationship between measures of college "success" (enrollment trend, and trend in quality of the student body), and either level of college strategic orientation, or administrators' perceptions of the acceptability and effectiveness of college marketing programs. Discriminant analysis produced some statistically significant relationships between the following institutional characteristics and other variables:1.In geographic regions with fewer Liberal Arts II colleges,admissions officers were more enthusiastic about marketingprograms in their colleges;For the smaller Liberal Arts II colleges, annual strategic planning may be problematic in its ability to produce clear and comprehensive marketing strategy.Recommendations for further research include investigating- why marketing programs seem well-accepted among administrators, while bearing so little relationship to measures of success. Correlating perceptions and levels of marketing orientation with "success" variables may be too simplistic.
Department of Educational Leadership

APA, Harvard, Vancouver, ISO, and other styles

12

Gorsline, Christie Bayless. "Marketing classroom philosophy to achieve critical literacy." CSUSB ScholarWorks, 1994. https://scholarworks.lib.csusb.edu/etd-project/868.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Haycook, Margot. "Comparison of the price and volatility of current and alternative models for the acquisition of direct supply natural gas for the Department of Defense." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2005. http://library.nps.navy.mil/uhtbin/hyperion/05Jun%5FHaycook.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Murphy, William B. "Direct election of United States senators and the transformation of American politics." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2006. http://proquest.umi.com/login?COPT=REJTPTU0NWQmSU5UPTAmVkVSPTI=&clientId=3739.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Haque, Mohua. "An Empirical Analysis of U.S. Foreign Direct Investment and Exports of Processed Food Industries." Thesis, North Dakota State University, 2006. https://hdl.handle.net/10365/29869.

Full text

Abstract:

This study examined the determinants of U.S. foreign direct investment (FDI) and exports of processed food. This study also examined the impact of U.S. FDI on U.S. exports on processed food. FDI and export models used for estimation in this study were based on the cost-minimizing production function. The analysis focused on ten countries for the period of 1989-2004. Four of them were Asian countries: India, Japan, South Korea, and Thailand. Six of them were European countries: Belgium, France, Germany, Italy, Spain, and the United Kingdom. The model was estimated using the two-way error component three-stage least squares (EC3SLS) method. Results from this study show that U.S. FDI and U.S. exports of processed food are complements. Major factors affecting U.S. FDI in the processing industry are GDP, GDP per capita, exchange rate, tariff rate, labor compensation cost, interest rate, and distance. Major factors affecting U.S. exports in the processed food industry are GDP, distance, and GDP from the agri-sector.

APA, Harvard, Vancouver, ISO, and other styles

16

Patel, Apurva Ashok. "An analysis of Nescafé in the United States and India." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2390.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Weller, Lennon Plotnick. "Economic and fiscal consequences of direct democracy evidence from the United States and Switzerland /." abstract and full text PDF (UNR users only), 2008. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1456406.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Hanpongpandh, Peeraya. "A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/917012.

Full text

Abstract:

This thesis sought to answer the research question: How do the top educators in the area of public relations, marketing, and advertising perceive the concept of integrated marketing communications as compared to one another?The mail survey applying Q methodology was sent to 15 top educators in each of the three fields in the United States for a total sample of 45 educators. A total of twenty-five responses were returned representing 55.5 percent of the sample. When the respondents were analyzed by discipline, there were eight responses from the pubic relations educators, nine from the marketing educators, and eight from the advertising educators. As a result the responses from each disciplines comprised, respectively, 53.3 percent, 60 percent, and 53.33 percent of the total sample.The statements in Q-Sorting were collected from the review of literature and in interviews with the Ball State University advertising, and public relations professors. Each statement either agreed or disagreed with the perception of integrated marketing communications. Each educator was asked to indicate how strongly they agreed or disagreed with each statement.A computer program developed for Q-Methodology studies was used to extract the factors from the educators' responses. After the Q-Sorts were tabulated, the researcher identified two factors, Factor I, and Factor II. The majority of Factor I respondents were the marketing, and advertising educators. The majority of Factor II respondents were public relations educators.The researcher concluded that these two groups had clearly different attitudes toward IMC. Stated in another way, marketing educators and advertising educators had similar perceptions of IMC, while public relations educators perceived the IMC concept very differently. Public relations educators indicated that the concept of IMC would be acceptable if it should be viewed as a total organizational communications function.
Department of Journalism

APA, Harvard, Vancouver, ISO, and other styles

19

Almojel, Suliman. "Characteristics of United States Seafood Consumers." UKnowledge, 2016. http://uknowledge.uky.edu/agecon_etds/38.

Full text

Abstract:

In this thesis, I conducted an analysis of the consumption patterns associated with demographic and socio-economic characteristics, using Tobit and double-hurdle models. Data were collected for 11,574 households from the US Bureau of Labor Statistics for the year of 2014. Specific determinants included household size, age, income, gender, education, race, region, marital status, and whether the household lived in a coastal state. The results reveal that seafood expenditures are sequential decisions. Asian racial groups, households headed by married couples, a large number of members in households, higher income households, and households residing in the Atlantic and Gulf Coasts were variables that significantly impacted seafood expenditures.

APA, Harvard, Vancouver, ISO, and other styles

20

Lubbock, Tom. "On their own initiative : how politicians use direct democracy in the United States." Thesis, University of Oxford, 2012. http://ora.ox.ac.uk/objects/uuid:b5c1a131-5f26-4f5c-a67b-ec52a46be48d.

Full text

Abstract:

The central purpose of this thesis is systematically to show why politicians use direct democracy in the US. By identifying multiple situations in which politicians make use of direct democracy, the argument that they use it for some gain is made irresistible and the reasons underlying this behaviour are brought out. Politicians are shown to use direct democracy in three arenas: before launching a candidacy for state-wide office, whilst running for state-wide office and whilst in government. Politicians are shown to do so to expand their public profile, to change campaign agendas, and at the level of the institutions of state government, to bypass another branch of government. These effects are shown using statistical tests of the occurrence of behaviour by state legislators and candidates in the first two instances. Multilevel models are used in the last two instances, to identify when state legislators and governors used direct democracy in battles over lawmaking between the branches of government. A test for the use of the legislative referral by state legislatures is particularly timely and has not been considered before. These uses together lay the groundwork for a new theory of the effects of direct democracy institutions on state government policy. The tests of policy responsiveness in later chapters reject existing theory that might provide an explanation of both why politicians use direct democracy and with what effects on state government and show on responsiveness increasing effect.

APA, Harvard, Vancouver, ISO, and other styles

21

Sease, Kasey Marie. "Marketing Agencies For Science: Nonprofits, Public Science Education, And Capitalism In Modern America." W&M ScholarWorks, 2021. https://scholarworks.wm.edu/etd/1627047885.

Full text

Abstract:

“Marketing Agencies for Science: Nonprofits, Public Science Education, and Capitalism in Modern America” explores how the manmade environment of capitalism generated and transformed nonprofit public science education from the nineteenth century to today. Each chapter considers four untold histories of public-serving organizations—including the Smithsonian Institution and the Science Museum of Virginia—across nearly 200 years to identify common trends in, and unique transformations to, the ways that Americans teach each other about science. Ultimately, nonprofit institutions taught Americans more than lessons in physics or chemistry; they communicated the practical value of scientific knowledge to attract visitors and financial support. For-profit aspects of capitalism, including mass production and the accumulation of capital, were integral to the ways that philanthropic and public-serving organizations—typically designated as nonprofits today—first created and continued to offer science education. The public that nonprofits targeted varied over time, and immigrants, African Americans, and women of all backgrounds demanded affordable access to science instruction, effectively forging a gateway into scientific professions that are still in need of greater diversity today. Furthermore, nonprofit institutions blurred the boundary between accessible science information and profit in the United States as they developed profit-seeking forms and strategies to support public-serving ventures. As such, this project, unlike others that examine public science education, emphasizes how people reproduce and change the conditions of capitalism while embracing its underlying assumptions. Research institutions sold accessible science books to survive economic depressions; curators designed exhibitions to communicate an intimate relationship between scientific discoveries and economic progress; and for-profit corporations funded groundbreaking innovations that redefined, and increased the cost of, science education. As capitalism changed in the twentieth and twenty-first centuries, so too did the lessons that nonprofits communicated to Americans about science.

APA, Harvard, Vancouver, ISO, and other styles

22

Wavreille, Marie-Catherine. "Political Elite Involvement in Initiative and Referendum Elections in the United States." Doctoral thesis, Universite Libre de Bruxelles, 2017. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/260374.

Full text

Abstract:

This dissertation examines the involvement of political elites in direct legislation contests in the United States. In order to address this objective, this analysis proceeded by asking three questions. The first question addresses the level of political elites’ involvement. Using social media data, Chapter 2 and Chapter 3 of the dissertation focus on the involvement - defined as the endorsement of ballot propositions - of governors and state legislators. Using data extracted from the Twitter or Facebook profiles of 60 governors between 2012 and 2016 revealed that less than 10 percent of all measures were endorsed by state's chief executives. In addition, considering the official voter information guide printed by the Secretary of State, ballot campaign websites, coverage in two newspapers, and social media data shows that about 20 percent of all observations were endorsed by state legislators in at least one of the four platforms. With the aim of explaining the behavior of political elites, the second question asked in this research concerns the conditions that shape the behavior of political elites, and in particular, the involvement of governors and state legislators in direct legislation contests put on statewide ballots in recent years. With that goal in mind, I have built on previous work in direct legislation but also on executive and legislative politics to provide a theoretical framework. This framework emphasizes two general approaches. Policy and strategy are the two answers to the question of “Why do political elites get involved in direct legislation contests?” The analyses provide much support for my proposed general framework that political elites are strategic players, though not without important qualifications and reservations. Lastly, and addressing the consequences of their involvement, the third question asks: Does political elites’ involvement affect candidate elections? I assessed the impact of candidate positioning from two different perspectives. First, I examined aggregate-level voting behavior in California using vote returns from the 2014 elections. I found that Proposition 1, the salient water bond, did not play any role in moving counties to choose the Democratic gubernatorial candidate. Despite the intense campaigning by Governor Jerry Brown in favor of the water bond, the aggregate-level results failed to find any priming effect of the measure on candidate choice. Secondly, using survey data, I examined the effect of two statewide ballot measures on the 2016 ballot in the Golden State and the endorsements of these propositions by two political elites on the vote for president and state senate.
Doctorat en Sciences politiques et sociales
info:eu-repo/semantics/nonPublished

APA, Harvard, Vancouver, ISO, and other styles

23

Clute, Kevin P. "A study of wildland fire communications in the United States." Connect to resource, 2000. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1125587904.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Kemegue, Francis Martial. "Effects of neighbors of host countries on the United States foreign direct investment outflows /." Search for this dissertation online, 2005. http://wwwlib.umi.com/cr/ksu/main.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Ford, Conny (Conny M. ). "Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995)." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc278064/.

Full text

Abstract:

The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.

APA, Harvard, Vancouver, ISO, and other styles

26

Kleinknecht, Wolfram. "Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms." Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc278816/.

Full text

Abstract:

The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.

APA, Harvard, Vancouver, ISO, and other styles

27

Rainisto, Seppo K. "Success factors of place marketing a study of place marketing practices in Northern Europe and the United States /." Espoo : Helsinki University of Technology, Dept. of Industrial Engineering and Management, Institute of Strategy and International Business, 2003. http://lib.tkk.fi/Diss/2003/isbn9512266849/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Ahearn, John P. (John Patrick). "A History of Contemporary Independent Film Marketing in the United States (1989-1998)." Thesis, University of North Texas, 1998. https://digital.library.unt.edu/ark:/67531/metadc277701/.

Full text

Abstract:

This study explores the reasons for the rise in independent film's popularity, which have created a unique Hollywood phenomenon, the successful "mini-major" independent studio, dedicated to both art and commerce. Chapters cover the history of independent film, characteristics of both independent and mainstreamfilms with regards to financing, acquisition, distribution and marketing, trends within independent film in the late 1980s and 1990s, crucial distributors and landmark independent films, and key growth areas in the future for independent film.

APA, Harvard, Vancouver, ISO, and other styles

29

Barrett, Stuart. "An investigation into the determinants of UK manufacturing foreign direct investment in the United States." Thesis, University of the West of England, Bristol, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.365143.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Kurihara, Tamiko. "Japanese direct foreign investment in the United States and Canada by sogo shosha since 1951." Thesis, University of British Columbia, 1986. http://hdl.handle.net/2429/27123.

Full text

Abstract:

This thesis examines the spatial and sectoral characteristics of Japanese Direct Foreign Investment (DFI) since 1951 with particular attention to sogo shosha investment in the United States and Canada. The thesis presents five main conclusions. First, the internal conditions of Japan have considerably influenced Japanese DFI and the role of sogo shosha. Second, the investment climate of the United States has proved increasingly attractive to Japan. The United States has received the largest amount of postwar accumulated Japanese DFI. Canada with a smaller market and less favorable investment environment has received a smaller amount of investment ranking overall eleventh in total Japanese DFI in the world. Third, Japanese investment has been directed at securing a supply of natural resources. It has also sought a market for its manufactured products by increasing its investment in commerce and services. Throughout much of the period, manufacturing investment has concentrated in developing countries but this situation is changing with an increasing proportion in North America in the last ten years. Most significantly with the rising value of the yen, major financial investments are now occurring in North America. Fourth, sogo shosha investment long associated with commerce has locationally been flexible in the North American context, setting up new offices in the rapidly emerging information and transportation centers such as Los Angeles and Denver. However, except for single resource-based areas, sogo shosha investment has little effect on regional economies. While the sogo shosha proportion of total Japanese DFI is declining, they still practice a well established management style involving minority equity shareholding and long-term purchasing contracts in North American companies which give them access to information and management decision-making. Finally, the thesis shows the need for theoretical explanations of Japanese DFI to be revised in the light of the constantly changing empirical dimensions and an understanding of the importance of Japan in the contemporary world economy.
Arts, Faculty of
Geography, Department of
Graduate

APA, Harvard, Vancouver, ISO, and other styles

31

LaPier, Terrence Walter. "Real estate advisory services : growth and competition in Japan, Europe, and the United States, 1960-1990." Thesis, London School of Economics and Political Science (University of London), 1996. http://etheses.lse.ac.uk/1429/.

Full text

Abstract:

This thesis examines the international growth and diversification of real estate advisory services in the United States, the United Kingdom, Germany, and Japan from over a 30-year period, 1960-1990. These four countries were selected because they were the most active in cross-border direct investment during this period, and intricate economic interdependencies among them prompted the greatest advancements in innovative real estate advisory services. Economic and cultural differences and similarities among the four focal countries and their respective service professions provide the bases for evaluating the primary hypothesis: the internationalization of real estate advisory services were most efficiently and effectively achieved by firms that first built solid reputations in their home nations, and subsequently expanded into multiregional organizations by responding to the cross-border investment activities of existing and prospective multinational clients. If leading firms in the focal countries expanded in domestic markets to capitalize on the national economy's maturing real estate markets, then moved into foreign markets to capitalize on rising cross-border investment flows over the 1960-1990 period, the primary thesis raises a question about the relative significance of cross-border real estate investment to national economic conditions, generally, and to the growth of commercial real estate markets and sectoral employment in the focal countries, specifically. A secondary hypothesis, therefore, is tested to identify the relative impact of total cross-border real estate investment flows on employment levels in the commercial real estate sector in the U.S., U.K., Germany, and Japan. This thesis also examines the several dimensions of the economy and financial system affected by domestic and foreign investment in commercial real estate assets after 1960. For example, rising worldwide commercial property investment appeared to be an important factor in the escalation of corporate real estate values, in the growth of construction industries and related services sectors, in the changes in the net worth of major financial institutions, and in the asset diversification of insurance and pension fund portfolios. As part of this trend, the growth of international business and the rise in mergers and acquisitions also elevated cross-border direct investment activity in real estate as companies expanded into foreign markets. This thesis explores the process by which property advisory services internationalized and gained an important role in the global service economy by counseling investors on the location and volume of investment activities, and thereby influencing the international flow of real estate investment funds. It also examines whether real estate advisory firms in the focal countries gained competitive advantage over the 30-year period due to the presence of two basic conditions: an international network of property professionals; and a diversified services practice--brokerage, property management, finance, facilities planning and development, and real estate sales and purchases. By reviewing national fluctuations in cross-border direct investment in real estate, and periodic changes and major episodes in the foreign expansion of real estate advisory services in the focal countries, this thesis seeks to examine specific national factors that influenced effective internationalization in domestic property services. Basic principles in economic history provide the theoretical framework concerning competitive and comparative advantages among nations and particular organizations.

APA, Harvard, Vancouver, ISO, and other styles

32

Ritteman, Thomas Arthur. "Grains, Trains and Aqua-Mobiles." Thesis, North Dakota State University, 2010. https://hdl.handle.net/10365/29633.

Full text

Abstract:

Grain shippers are constantly faced with making merchandising and logistical decisions while trying to achieve a positive net margin. They have to decide how much grain to sell and when the most opportune time to do so occurs. In addition, decisions regarding how much freight should be acquired and where grain should be shipped need to be addressed. These decisions are met by several sources of risk such as futures spreads, basis levels, transit times, equipment placements, and farmer deliveries. The primary objective of this thesis was to develop a model to determine both the optimal amount of grain that should be sold in the pipeline and the optimal amount of freight that should be hedged by grain shippers through the use of forward shipping mechanisms. Certificates of Transportation (COTs) offered by the Burlington Northern Santa Fe (BNSF) Railway were used to represent forward shipping mechanisms in this thesis. A stochastic simulation model of a prototypical grain shipper containing three country elevators and two export facilities was developed. A sensitivity analysis was conducted on merchandising and logistical variables to evaluate different scenarios. The analysis revealed that committing to too many shuttle COTS limited the shipper's flexibility, forced sales to be made in suboptimal periods, and significantly increased the level of demurrage. The type of freight ordering strategy implemented by each elevator ultimately determined the overall sustainability of the firm; shippers need to diversify the type of freight they commit to because ordering too much long-term freight can result in bad sales decisions, whereas relying only on short-term freight is costly and inefficient. Not being able to quickly adapt to volatile market conditions can result in making bad selling decisions and untimely freight purchases which can hinder the longevity of a firm.

APA, Harvard, Vancouver, ISO, and other styles

33

Duvall, Paul Mason. "Assessing Eastern White Pine Lumber Production and Use in the Eastern United States." Thesis, Virginia Tech, 2003. http://hdl.handle.net/10919/10167.

Full text

Abstract:

A survey of primary and secondary manufacturers of eastern white pine (EWP) was executed within three regions of the Eastern US: New England, Mid-Atlantic, and Lake States. Two hundred ninety-six usable questionnaires were returned in total, with 185 coming from primary manufacturers and 111 from secondary manufacturers of EWP. The data from these surveys was used to identify differences in market characteristics between the three regions producing EWP, and also between primary and secondary industries. It was found that markets for EWP were growing in all three regions. Overall growth among primary manufacturers was estimated at 6.9% during the next 5 years, with 18.9% expected from the secondary industry. Industry members in all three regions reported that they would be able to sell more EWP products if they could get more logs. This theme of log shortage and availability was present in all three regions, and likely has to do with the loggers in those regions and how much importance they place on harvesting EWP. Results indicated that primary manufacturers overestimated how highly secondary manufacturers valued machinability, product range, and the rustic look of EWP, as significant differences were found in all of those categories. This implies that sawmills need not emphasize these aspects as much as they have been, as they are less important to customers than sawmills may have believed. Conversely, primary manufacturers underestimated how highly secondary manufacturers valued on-time delivery, consistent price, JIT delivery, and flexible payment options. These results suggest that EWP sawmills would be able to gain an advantage by putting more effort into providing these services. The effect of imported species appeared to be less than anticipated, with more than one-half of both primary and secondary respondents reporting that imports had had no impact on their operation. However, primary manufacturers were more likely to report a negative effect than their secondary counterparts, with negative response rates at 41% and 20%, respectively.
Master of Science

APA, Harvard, Vancouver, ISO, and other styles

34

Haraguchi, Kelii H. 1980. "Three essays on Mexican migration to the United States." Thesis, University of Oregon, 2008. http://hdl.handle.net/1794/8521.

Full text

Abstract:

xiii, 97 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.
This dissertation consists of three essays that empirically address aspects of three common questions posed in the Mexican immigration literature: What characteristics define migrants from Mexico? How does US border-enforcement policy affect migrant behavior? What role does foreign direct investment (FDI) into Mexico play in altering incentives for migration to the United States? The first essay (Chapter II) examines selection patterns of Mexican migrants based on migration frequency. Studies of Mexican migrant selection have largely ignored its temporary and repeated nature. In particular, the literature has not appropriately distinguished between migrants that travel to the United States only once and those who migrate multiple times. I model the selection process of repeat migrants in two stages: selection into initial migration and selection into repeat migration. Allowing for unobservable differences between non-migrants, single-episode migrants and repeat migrants, I find negative selection of repeat migrants relative to non-migrants and no significant differences between the unobservable attributes of repeat and single-episode migrants. The second essay (Chapter III) addresses how border enforcement influences migrant behavior. Increases in border enforcement during the 1990s were distributed non-uniformly along the border, targeting regions believed to experience episodes of high volumes of illegal border crossings. I examine how geographic and time-series variation in annual border enforcement influences US destination choices for undocumented Mexican migrants. While increased enforcement diverts migrants to alternative crossing locations, I show that their final destinations tend to be robust to border enforcement. Thus, in terms of policy, there may be benefits to coordination in enforcement efforts across sectors. The third essay (Chapter IV) addresses the claim that Mexico-bound FDI reduces immigration to the United States by increasing employment opportunities and raising Mexican wages. I use annual, state-level FDI from 1994 to 2004 to examine how FDI flows influence US-migration propensity. FDI flows reduce the probability of migration to the United States and increase the probability of an employment change in Mexico for non-migrants. Further, FDI is found to increase the likelihood of employment changes for household heads in Mexican states bordering the United States, but not the likelihood of employment in interior states.
Adviser: Glen R. Waddell

APA, Harvard, Vancouver, ISO, and other styles

35

DuBreuil, Katherine Michelle. "Exploring Potential Innovative Marketing Approaches for US Agribusinesses." Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/23313.

Full text

Abstract:

Agribusinesses are multifaceted businesses that may be involved in all the phases of agricultural production, processing, manufacturing, distributing, and retailing. Although US agriculture is a multi-billion dollar industry, the majority of agribusinesses are considered small firms, having less than $250,000 in annual gross sales. This study investigates potential innovative marketing approaches for US agribusinesses, specifically for small farms and agribusinesses. One marketing approach involves an agritourism marketing tool based on an agricultural geocaching program, AgCache. The second proposed marketing approach explores the specialty crops marketing channel to institutional foodservice establishments. For AgCache, exploratory qualitative analysis was first conducted through a series of in-depth interviews with current AgCache site owners. This was followed by survey data collection and analysis using a probit model to assess the interest in hosting an AgCache. For the specialty crops marketing channel, a probit model was utilized in order to assess the barriers faced by small-scale specialty crop producers as well as their interests in selling to institutional foodservice establishments. Specific attention was paid to logistic and food safety marketing constraints. The results reveal that with adequate attention towards specified barriers, the two marketing approaches can be implemented by US agribusinesses. As well, there is also a strong interest by small farms and agribusinesses to implement these two marketing approaches. This study provides information valuable not only to small farms and agribusinesses, but also to rural communities\' economic development and stakeholders involved in the agricultural industry. Results will be of interest to those in, and seeking to support agribusinesses and small-scale farms.
Master of Science

APA, Harvard, Vancouver, ISO, and other styles

36

Yang, Victor. "Unleashing power : pathways to inclusion and representation in U.S. AIDS activist organisations : a comparative case study of political representation in the AIDS Coalition to Unleash Power (ACT UP)." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:5b51086e-cd00-4d92-b39a-2865219ea5a1.

Full text

Abstract:

The thesis proposes a theory for the development of substantive representation among social movement organisations (SMOs). Substantive representation (SR) is the extent to which political institutions advance the policy interests of their constituents, in particular the most disenfranchised. Despite their noble proclamations, institutions of representative democracy often fail to advance the interests of groups who have been ignored and absent at the proverbial table. The thesis establishes a causal process to explain the divergence in SR outcomes among informal SMOs, or all-volunteer groups that disavow formal hierarchy in favour of egalitarian modes of decision-making. It utilises a case study of the AIDS Coalition to Unleash Power (ACT UP), an umbrella organisation dedicated to ending the HIV/AIDS crisis in the United States and worldwide. It explains an anomalous story of SR attainment through the ACT UP Philadelphia chapter, compared to sister groups in New York City and Boston. The analysis draws from 92 semi-structured interviews, 13 months of participant observation, periodical review, and archival databases. ACT UP Philadelphia translated common SMO intentions of inclusivity into the uncommon rituals of practice. It forged a deliberate pipeline to invest not only in the presence but also the power of disenfranchised people with HIV, people too dark and poor to interest counterpart groups in other cities. Through an analytic retelling of ACT UP's history, the thesis argues that the fulfilment of SR depends on the ability of SMOs to appeal to member self-interest. Critically, SMOs can offer material incentives and nurture feelings of debt and obligation: causal steps to recruitment and sustainability of a heterogeneous membership. In building a crucial if contentious core of dissimilar people and partnerships, SMOs can unleash an oft-unrealised power for collective action and SR, by and for disenfranchised peoples who had thought change to be impossible.

APA, Harvard, Vancouver, ISO, and other styles

37

Tan, Ya Hsuan Sunny. "A content analysis of print advertisements from the United States and Taiwan." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2704.

Full text

Abstract:

This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.

APA, Harvard, Vancouver, ISO, and other styles

38

Lauck-Dunlop, Penny L. Crystal Jill. "Marketing war a case study comparison of wars between the United States and Iraq /." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/SPRING/Political_Science/Dissertation/PENNY_LAUCK_002.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Sancewich, Brian Robert. "Agricultural marketing and risk management strategies: an analysis of the United States livestock industry." Diss., Kansas State University, 2014. http://hdl.handle.net/2097/17158.

Full text

Abstract:

Doctor of Philosophy
Department of Agricultural Economics
Tian Xia
This dissertation examines several different issues regarding pricing and contracting decisions as well as risk management practices affecting the Unites States livestock industry. The resulting policy and market implications are applicable to industry stakeholders in the beef cattle industry. Each topic is presented in the following chapters. Chapter 1 uses time series techniques to identify movements in regional fed cattle prices under a mandatory price reporting system. Mandatory price reporting altered the structure of livestock markets by requiring supply and demand conditions to be reported twice daily thereby affecting the price discovery process. Results suggest the level of information flow and the transparency of prices increased, markets respond to new information quicker, and larger volume markets behave as a price leader to smaller markets with less volume. Chapter 2 uses closeout data to measure the variability of profits in fed cattle production. A mean-variance approach was used to model yield risk factors relevant to and known at the time cattle are placed on feed. Results indicate yield factors were influenced by several preconditioning variables such as gender, placement weight, feedlot location, placement season, and overall animal health and vitality. Estimates from the yield equations were then used to simulate the overall ex-ante distribution of expected profits for the cattle feeder and the results provide information regarding the effect of production risk and price risk on cattle feeding profits.

APA, Harvard, Vancouver, ISO, and other styles

40

Zouetchou, Heribert. "Direct-To-Consumer Advertisements and Medical Services Utilization Among Adult Dermatology Patients in the United States." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/1954.

Full text

Abstract:

Pharmaceutical product claim and help-seeking advertisements have prompted the types and purposes of medical dermatology service(s) that patients have used in the United States. Indeed, researchers have demonstrated that 94% of working nurse practitioners affirmed receiving from their patients a request for a cancer drug advertised. However, adult dermatology patients members of Saint Nicholas Catholic Church or/and patients at MedStar Clinic in Houston, Texas, have not been of interest for any study so far. The purpose of this quantitative study was to assess the relationship between product claim, help-seeking, types, and purposes of medical dermatology services used amongst males and females aged at least 18 years. Prospect theory (PT) was the theoretical framework used to analyze the purpose of this study. A cross-sectional survey approach permitted to collect primary data from 120 participants who were members of Saint Nicholas Catholic Church or/and patients at MedStar Clinic. The results, based on a forced entry multiple regression analysis at 95% confidence interval, indicated that product claim and help-seeking significantly explained (p -?¤ .05) the variances of certain types and purposes of medical dermatology services used. Thus, product claim and help-seeking predicted the types and purposes of medical services used by the study population. Pharmaceutical announcers may benefit from the results of this study by using the study results to create new direct-to-consumers advertisements for the dermatology health promotion. The study population may benefit healthy skin, hairs, and nails by using medical dermatology services after exposure to the new pharmaceutical direct-to-consumer advertisements.

APA, Harvard, Vancouver, ISO, and other styles

41

Schneider, Beth Zuech. "Perceptions of emerging market foreign direct investment : the case of Chinese FDI in the United States." Thesis, Durham University, 2014. http://etheses.dur.ac.uk/9484/.

Full text

Abstract:

There is an ongoing debate in international business research as to how and where theory should be directed or changed to address the evolution of the internationalization process as it relates to the rise in emerging market firm activity. While all firms face challenges in any foreign venture, identifying and addressing the factors unique to emerging nation firms such as those from China is necessary for management to develop strategic plans for sustainability and for governments and investment agents to attract, encourage and aid these firms through the investment process. Through analysis of U.S managerial perceptions of Chinese foreign direct investment in the U.S., this research provides additional insight on factors affecting the internationalization process of Chinese firms in the U.S. Since the Chinese firms are deemed deficient in certain firm-specific assets in comparison to advanced counterparts, it is posited that acquiring strategic resources provides a strong motivation for investing in developed economies. This dissertation argues that the process of foreign direct investment by emerging market firms in developed economies varies from the processes presented in traditional internationalization and cannot be directly evaluated on extant theory. It also addresses the proposition that while institutional and industry factors are influences on strategic intent and entry mode, firm-specific assets play a crucial role in foreign investment. Therefore this study contributes to the international business literature by exploring and isolating factors unique to Chinese firms confirming that existing frameworks need to be extended for future empirical analysis and theory building regarding emerging market firms investing in developed economies.

APA, Harvard, Vancouver, ISO, and other styles

42

Gustin, Mary Elizabeth. "The intention to purchase a night's stay in a hotel: an empirical test of the Hines' model of responsible environmental behavior." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/40042.

Full text

Abstract:

This study was approached with a desire to move forward the body of knowledge concerning environmental research as it pertains to the hospitality industry. The endeavor was undertaken with the belief that concern and awareness about the environment is not a passing fad but a fundamental shift in society. In order for any business to survive it must keep up with changes and meet the demands of consumers. The research efforts in this study were aimed at establishing the validity and reliability of a consumer behavior model specifically related to environmental behavior. The purpose of this dissertation was to evaluate a consumer's intention to stay in a hotel based on the environmental strategies used by that hotel. Hines (1984) developed a conceptual environmental consumer behavior model based on a meta-analysis of literature on environmentally responsible behavior. Hines' conceptual Model of Responsible Environmental Behavior utilized knowledge, abilities, attitudes, personal responsibility and locus of control to predict environmental behavior. The goal of this study was to empirically test an adapted version of Hines' Model of Responsible Environmental Behavior. This adapted version utilized knowledge, attitudes and perceived self-efficacy to predict consumers' intentions to purchase a night's stay in a hotel. Canonical correlation analysis was used to test the relationship between intention and each of the variables (knowledge, attitudes and perceived self-efficacy) in Hines' model. The multivariate test of significance revealed that each variable had a positive relationship to intention to purchase. The Hines' Model of Responsible Environmental Behavior was more useful in predicting consumers' intention to purchase a night's stay in a particular hotel than each variable individually. The model tested in this study has laid the foundation for developing a sound environmentally responsible consumer behavior model. The research findings suggest that a hotel implementing environmental strategies can increase business for that hotel.
Ph. D.

APA, Harvard, Vancouver, ISO, and other styles

43

Kreydatus, Elizabeth A. "Marketing to the 'liberated' woman: Feminism, social change, and beauty culture, 1960--2000." W&M ScholarWorks, 2005. https://scholarworks.wm.edu/etd/1539623483.

Full text

Abstract:

This dissertation is a study of the influence of the women's movement on the marketing of beauty products between 1960 and 2000. The first and last chapters study feminist critiques of normative beauty standards and explore the challenges feminists faced when they tried to effect cultural change.;While the dissertation is framed by analysis of feminist engagement with beauty culture, the bulk of the dissertation examines beauty industries, focusing on the ways that these industries reflect debates over woman's identity and status. Chapter two traces the marketing of perfume between 1960 and 2000 by chronicling changing advertising campaigns as marketers adapted to and participated in social change. The third chapter explores the direct sales strategies of Mary Kay Cosmetics, a company dependent on independent consultants, typically women, to market its products. Finally, chapter four details the genre of beauty advice books and articles, focusing on how the tone and content of this advice has been shaped by the social world of the advisor. By looking specifically at these beauty industries, these chapters demonstrate the ways that ordinary Americans engaged with feminism in their professional lives.;These case studies illuminate late-twentieth-century debates over womanhood, sexuality, and femininity that took place within the business world and the culture at large. Ultimately, this dissertation offers a clearer picture of the interconnections between beauty marketing and feminism, highlighting the ways in which social movements affect the industries they critique.

APA, Harvard, Vancouver, ISO, and other styles

44

Zieger, Jason Peter. "Rise of the "Indian Doctors": Charity Shaw and the Marketing of Indian Medicine." W&M ScholarWorks, 2008. https://scholarworks.wm.edu/etd/1539626568.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Idrus, Roszehan Mohd. "Export marketing decision-making by wood household furniture manufacturers in Malaysia and the United States." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/40198.

Full text

Abstract:

This dissertation presents export decision-making information meant to complement the array of information available to wood furniture manufacturers, relevant government agencies, and marketers. It utilizes data obtained from a literature search as well as from a national survey of 947 wood household-furniture manufacturers in the U.S. and 310 manufacturers in Malaysia. Personal interviews were also carried out to support as well as to add depth to the quantitative data. This report includes a detailed look at the global export market opportunities for wood household furniture. For U.S. manufacturers, potential markets are its NAFTA partners - Saudi Arabia, the European Union, and the Pacific Rim countries. However, U.S. companies need to focus more on exporting and not be totally dependent on the domestic markets. As for Malaysian manufacturers, the U.S. will remain as the largest market for their products. However, this may change with the competition that Malaysia faces with other Asian nations such as China, Indonesia, and Thailand. Furthermore, Malaysia, a tropical wood producing country, may lose its market share if U.S. consumers start to demand environmentally friendly wood furniture products.
Ph. D.

APA, Harvard, Vancouver, ISO, and other styles

46

Peoples, Patty Sue. "Bike racing sponsorships as a means to meet a corporation's marketing and promotional objectives." CSUSB ScholarWorks, 1995. https://scholarworks.lib.csusb.edu/etd-project/1087.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Silveira, Christopher. "User information and the bus stop: designs and applications in the United States and Canada." Thesis, Georgia Institute of Technology, 2013. http://hdl.handle.net/1853/47530.

Full text

Abstract:

Bus stops are interwoven into the urban landscape, providing direct access to the transit system and offering upfront information to users. This contact creates an ever-present opportunity for transit agencies to market their services to the public and attract ridership. The purpose of this thesis is to help transit agencies exploit this opportunity through the development and deployment of user information. The thesis examines how agencies are leveraging bus stop infrastructure in the United States and Canada. Site visits were conducted at twenty-nine transit agencies across the continent with observations photographed and processed into matrices. The photographs provide examples of innovative ways in which agencies have employed elements, while the matrices reveal the current state of the practice. The thesis concludes with recommendations for the conceptualization and development of bus stop signage that integrate many of these innovative elements as well as ADA regulations to improve user information at transit agencies. The findings of this thesis may be of interest to transit agencies that are seeking to construct a new or improve upon an existing user information system as well as to those interested in or studying public transit, wayfinding, or environmental graphic design. While there exists a large degree of difference as to the level of information that is made available to users in different transit agencies, all agencies have room to improve.

APA, Harvard, Vancouver, ISO, and other styles

48

Hotvedt, Maren E. "Buy Global, Think Local: Direct Trade Coffee and Community Renaissance in Olympia, Washington." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/357.

Full text

Abstract:

The development of the specialty coffee industry in the United States occurred in the latter half of the twentieth century not as an independent phenomenon but rather as a result of a series of interrelated movements that began to coalesce in the late 1960s. Direct Trade, the latest development in gourmet coffee sourcing and marketing, is an amalgam of elements of an American food revolution that gained national prominence in the 1970s, the environmental movement, and movements for social justice through conscious consumption. Direct Trade coffee is differentiated in particular by roasters' rejection of the notion of coffee as a commodity in favor of recognition that coffee is a seasonal fresh produce subject to discernible differences in quality. This thesis examines Direct Trade’s popularity in Olympia, Washington, a suburban cultural center located midway between Seattle and Portland along the I-5 corridor. It seeks to explain why and how residents of the Pacific Northwest, long distinguished for their pioneering spirit, adopted Direct Trade coffee from an early stage.

APA, Harvard, Vancouver, ISO, and other styles

49

Sampayo, Felipa Dias de Mello. "Location, locational determinants and timing of foreign direct investment : an application to the United States multinational enterprises." Thesis, University of Birmingham, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.397784.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Demirciftci, Tevfik. "An analysis of distribution channel parity and yield management practices in United States hotels." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 122 p, 2007. http://proquest.umi.com/pqdweb?did=1338892101&sid=8&Fmt=2&clientId=8331&RQT=309&VName=PQD.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!