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Dissertations / Theses on the topic 'Direct marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Гладченко, Оксана Робертівна, Оксана Робертовна Гладченко, Oksana Robertivna Hladchenko, and O. Grishchenko. "Direct marketing." Thesis, Вид-во СумДУ, 2009. http://essuir.sumdu.edu.ua/handle/123456789/17070.

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2

Alshumaimeri, Ahemd. "Direct marketing : a transaction cost based analysis of direct marketing as a channel of distribution in Saudi Arabia." Thesis, University of Nottingham, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.243637.

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3

Wachtler, Kamilla Dóra. "Direct Marketing Communication at SEAL Communication Company." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73794.

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The appearance of the Internet and new, rapidly changing emerging online technologies have led to some fundamental changes in marketing -- especially direct marketing. Besides the growing popularity of the Internet, the appearance of databases and one-to-one marketing are challenging traditional marketing methods. This thesis attempts to illustrate how direct marketing techniques can be implemented in an IT company. It starts with an overview of the concepts of direct marketing and its techniques and then provides a brief synopsis of its past as well as possible future trends. The differences

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4

Li, Chenghui. "Data mining for direct marketing, problems and solutions." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ39847.pdf.

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5

Onn, Keet Peng. "Lifetime values in the direct marketing of insurance." Thesis, Lancaster University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.282387.

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6

Sudbury, Wendy. "Direct selling : a decision frame approach in marketing." Thesis, Cranfield University, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.305387.

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7

Littlefield, Joanne. "Direct Farm Marketing and Agri-Tourism in Arizona." College of Agriculture, University of Arizona (Tucson, AZ), 2004. http://hdl.handle.net/10150/295857.

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8

Hutabarat, Laura Louisa. "Direct marketing and Asian American in Inland Empire." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2466.

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This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.

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9

Chandukala, Sandeep Rao. "Investigation of direct and indirect effects of variables in marketing." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1210909898.

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10

Burianová, Kateřina. "Direct marketingová komunikace (na příkladu vybrané firmy)." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125154.

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Direct marketing is going to strengthen its position among the other marketing tools. It enables to address the defined target group quickly, personally, effectively and to get immediate feedback. In the practical part of the thesis I delineated the creation process of campaign and analyzed three examples of different types of campaign. I would mainly recommend focusing on identification of key moments in client's (financial) life and contacting him with relevant offer.

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11

Festing, Harriet. "Direct marketing of fresh produce by small-scale farmers." Thesis, Imperial College London, 1995. http://hdl.handle.net/10044/1/11217.

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12

Schwartz, Thomas J. "Production and direct marketing of sweetpotatoes in southern Illinois /." Available to subscribers only, 2006. http://proquest.umi.com/pqdweb?did=1203549821&sid=10&Fmt=2&clientId=1509&RQT=309&VName=PQD.

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13

La, Trobe Helen Louise. "Perceptions of sustainable food production through direct marketing schemes." Thesis, University of Kent, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274344.

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14

AZEVEDO, HUGO LEONARDO COSTA DE. "DATA MINING APPLIED TO DIRECT MARKETING AND MARKET SEGMENTATION." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2001. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=1891@1.

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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>Devido à quantidade cada vez maior de dados armazenada pelas instituições, a área de mineração de dados tem se tornado cada vez mais relevante e vários métodos e métodos têm sido propostos de maneira a aumentar sua aplicabilidade e desempenho. Esta dissertação investiga o uso de diversos métodos e técnicas de mineração de dados na modelagem e solução de problemas de Marketing. O objetivo do trabalho foi fazer um levantamento de alguns métodos e técnicas de mineração, avaliar seus desempenhos e procurar integrá-los na solu

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15

Chandukala, Sandeep R. "Investigating Direct and Indirect Effects of Variables in Marketing." The Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1210909898.

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16

Muff, Erik. "Využití mobilních aplikací pro věrnostní komunikaci a direct marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193103.

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The diploma thesis deals with the usage of mobile applications for communication within loyalty programs and direct marketing. The objective of this thesis is to identify the potential of the usage and to compare the efficiency of the communication through mobile applications for smartphones in communication within the loyalty programs with e-mailing. The comparison of both communication channels was done based on campaigns, which were realized for purpose of this thesis for the real client. Researched metrics were click through rate and conversion rate. The identification of mobile applicatio

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17

CHEN, Wei. "Predicting customer responses to direct marketing : a Bayesian approach." Digital Commons @ Lingnan University, 2007. https://commons.ln.edu.hk/mkt_etd/11.

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Direct marketing problems have been intensively reviewed in the marketing literature recently, such as purchase frequency and time, sales profit, and brand choices. However, modeling the customer response, which is an important issue in direct marketing research, remains a significant challenge. This thesis is an empirical study of predicting customer response to direct marketing and applies a Bayesian approach, including the Bayesian Binary Regression (BBR) and the Hierarchical Bayes (HB). Other classical methods, such as Logistic Regression and Latent Class Analysis (LCA), have been conducte

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18

Cvrčková, Martina. "Efektivita direct marketingu na průmyslovém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3180.

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Cílem této diplomové práce je zjištění skutečnosti, jak působí direct marketing na malé a střední podniky v oblasti průmyslového trhu v České republice a na základě zjištěných informací navrhnout optimální řešení direct marketingové komunikace s těmito typy podniků pro společnost Vodafone. K získání požadovaných informací jsem v rámci diplomové práce provedla marketingový výzkum, ve kterém jsem využila jednu z metod kvantitativního výzkumu, a to dotazování přes internet. Výsledky výzkumu jsou formulovány obecně a může je využít jakákoli společnost, která by chtěla oslovit zmíněné typy podniků.

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19

ZHANG, Xi. "Improving the profitability of direct marketing : a quantile regression approach." Digital Commons @ Lingnan University, 2009. https://commons.ln.edu.hk/mkt_etd/5.

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Direct marketing is to target consumers who are most likely to respond. A number of target selection methods have been employed to select potential customers. These methods either only consider the customer response probability and ignore the profit issue or assume that the estimates of profit are homogenous across customers when considering the expected amount of profit. Furthermore, the traditional analytical techniques based on ordinary least squares (OLS) regression, which focus on the average customer, cannot examine the differences of various customer groups or account for customer heter

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20

Fung, Yuk-chi Lilian, and 馮玉枝. "Direct marketing: customer profile and effective strategy in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1991. http://hub.hku.hk/bib/B31264918.

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21

Mok, Sungho. "Trade mark use in paid search marketing and direct liability." Thesis, Queen Mary, University of London, 2014. http://qmro.qmul.ac.uk/xmlui/handle/123456789/8772.

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The thesis considers the scope of trade mark protection against the context of paid search marketing. The hypothesis is that ‘fair and efficient competition’ is at the heart of the balance between interested parties and between trade mark protection and between free speech. This introduces the concept of a 'virtuous cycle' in the application of trade mark law. this thesis suggests that fair and efficient competition should be the ultimate purpose of trade mark law. The concept can be furthered by protecting pro-competitive trade mark functions: the intra trade mark information function and the

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22

Wilson, Phillipa R. "Delivering personalised advertising in IMS-based IPTV through direct marketing." Master's thesis, University of Cape Town, 2010. http://hdl.handle.net/11427/12157.

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Includes abstract.<br>Includes bibliographical references (leaves 89-93).<br>Multimedia applications and communication services are offered to users free of charge over the open Internet. However, since the Internet is a best effort network, these services are not associated with any Quality of Service (QoS) and Quality of Experience (QoE) guarantees. Furthermore, security cannot be guaranteed when using these services over the open Internet.

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23

Groß, Claudia. "Multi-Level-Marketing : Identität und Ideologie im Network-Marketing /." Wiesbaden : VS Verl. für Sozialwissenschaften, 2008. http://www.gbv.de/dms/zbw/558633943.pdf.

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24

Cheung, Pui-lin Josephine, and 張佩蓮. "Multi-level marketing in Hong Kong: an uniquedirect marketing strategy." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31265613.

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25

WANG, Qian. "Customer selection for direct marketing : bi-objective optimization using support vector machine." Digital Commons @ Lingnan University, 2013. https://commons.ln.edu.hk/mkt_etd/15.

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A major challenge in direct marketing is to build a customer-selection model that can help achieve higher response rate and greater profit at the same time. In this study, I adopt a bi-objective optimization (BOO) approach and propose a two-stage method using support vector machine (SVM) and support vector regression (SVR) to maximize response rate and profit simultaneously. To deal with the difficulty of learning models from imbalanced data, synthetic minority over-sampling technique (SMOTE) is used to generate more balanced datasets. Experiments are conducted on two datasets, a direct market

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26

Hsu, Shu-Fen Ida. "The impact of E-commerce on direct selling companies." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/3030.

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27

Lee, Sanghak. "Direct Utility Models for Asymmetric Complements." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337190940.

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28

Prudičová, Petra. "Multilevel- marketing v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15971.

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Graduation Theses concerns an analysis and evaluation, of how a multi-level marketing, functions in the Czech Republic. Explaining its ideals and principals, while it theoretically applies on a specific company, which is involved with multi-level marketing. The target is to introduce such system in an objective way and evaluate it in practice.

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29

Flici, Adel. "A conceptual framework for the direct marketing process using business intelligence." Thesis, Brunel University, 2011. http://bura.brunel.ac.uk/handle/2438/6022.

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Direct marketing is becoming a key strategy for organisations to develop and maintain strong customer relationships. This method targets specific customers with personalised advertising and promotional campaigns in order to help organisations increase campaign responses and to get a higher return on their investments. There are, however, many issues related to direct marketing, ranging from the highly technical to the more organisational and managerial aspects. This research focuses on the organisational and managerial issues of the direct marketing process and investigates the stages, activit

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30

Liu, Hong Juan. "Customer profitability modelling for direct marketing of business insurance to SMEs." Thesis, Lancaster University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539664.

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31

Pikkujämsä, P. (Pauliina). "Place marketing and foreign direct investments in the changing ICT era." Doctoral thesis, Oulun yliopisto, 2018. http://urn.fi/urn:isbn:9789526219899.

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Abstract The purpose of this study is to explore how place marketing manifests within foreign direct investment (FDI) in the new era of information and communications technology. The study reviews the literature on place marketing that emphasises FDI and defines place marketing as a tool to pursue FDI more systematically and efficiently in order to increase the value of a place. The study shows that place marketing can be used in multiple ways to pursue inward FDI activities and that it is multifaceted, not just a service offered by investment promotion agencies. This empirical study of place

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32

Smith, Chad. "Building an Operational Data Store for a Direct Marketing Application System." DigitalCommons@CalPoly, 2009. https://digitalcommons.calpoly.edu/theses/51.

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An operational data store (ODS) can be generally described as an architectural construct that is both similar and different in design and purpose to a data warehouse. It is similar in that it is subject-oriented and integrated from the various systems and sources that feed it. However, it is unique in that the data is volatile and updated on a relatively regular basis, it holds little to no archival data, and the data is kept at a detailed level with little summarization. The purpose of this thesis is to provide an overview of an ODS and the data that it holds, as well as to describe the autho

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33

Henderson, Vince. "Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising." Thesis, Queensland University of Technology, 1989. https://eprints.qut.edu.au/35993/1/35993_Henderson_1989.pdf.

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The major aim of this dissertation is to attempt to determine whether Direct Response Advertising (DRA) is a distinct discipline of communication practice within the advertising industry rather than a natural evolution of general advertising practice which has developed gradually, particularly over the last three hundred years. A secondary aim is to relate historical international experience in DRA to the current status of DRA in Australia and from there to speculate on possible future developments in the industry. The dissertation initially examines aspects of DRA which include its d

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34

Wahlen, Monique. "Communication directe et marketing de réseau." Grenoble 3, 1999. http://www.theses.fr/1999GRE39009.

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Dans le champ de la communication commerciale, la communication directe (egalement nommee marketing direct) se presente comme assurant un traitement individualise du consommateur. Or, a l'examen des pratiques, il s'avere que la communication directe, loin de representer une rupture avec la publicite dite de masse, en constitue plutot une rationalisation. La veritable caracteristique de la communication directe reside dans le principe de mise en reseau dynamique et operationnel de donnees informatisees toujours plus nombreuses et variees concernant l'individu. La communication directe apparait

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35

Kim, Yeonjung. "Design of distribution channel direct sale vs. mixed sale /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2005. http://hdl.handle.net/10355/4275.

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Thesis (M.S.)--University of Missouri-Columbia, 2005.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (July 14, 2006) Vita. Includes bibliographical references.

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Murray, Elizabeth A. "Fertile Ground for a Social Movement: Social Capital in Direct Agriculture Marketing." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4734.

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Building from existing literature on anthropology of food, political economy of food and consumption, and social movement theory, I examine the direct agriculture network of Tampa Bay Florida through a mixed-method ethnography. The research consisted of one year of field-work, with 6 months and over 100 hours of active participant observation, open-ended interviews with eight local producers, and short surveys with 100 market patrons. This thesis is an analysis of the results of this rigorous qualitative and quantitative work and, perhaps more importantly, an account of my own personal struggl

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37

Thinières, Anne. "Le marketing direct a t-il sa place dans la communication médicale ?" Paris 5, 1994. http://www.theses.fr/1994PA05P082.

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Hayes, Thomas R. "The future of the electronic telemarketing industry an analysis of current trends /." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1994. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.S.)--Kutztown University of Pennsylvania, 1994.<br>Source: Masters Abstracts International, Volume: 45-06, page: 2890. Abstract precedes thesis as [1] preliminary leaf. Typescript. Includes bibliographical references (leaves [46]-[56]).

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39

Msweli-Mbanga, Pumela. "Distributor retention in network marketing organisations : the South African case." Thesis, University of Exeter, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.366615.

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40

Edberg, Tobias. "Personal data and direct marketing : Coase Theorem on EU Directive 95/46/EC." Thesis, Linköping University, Department of Management and Economics, 2000. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-647.

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<p>The right to personal data is compared with the right to land. The concept of rights may be regarded as bundles of rights of which the right to use of scarce resources, the right to exclude and the right transfer rights are the most important ones. The development of Information Technology has reduced considerably the cost of using personal data leadingto an increased use of the data in the context of direct marketing by different firms. However, the use and processing of personal data may cause externalities, both positive and negative ones, on the individual to whom the data relates. This

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41

Gandee, Jesse E. "Modeling direct farm marketing in West Virginia a spatial, policy, and profitability analysis /." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=2842.

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Thesis (M.S.)--West Virginia University, 2003.<br>Title from document title page. Document formatted into pages; contains ix, 87 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 84-87).

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42

Alsamaraie, Dureid, and Emil Lejonqvist. "En överfull brevlåda : En undersökning om direktreklamens utvecklingsmöjligheter." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12241.

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Syfte Syftet med uppsatsen är att vi ska identifiera nya potentiella utvecklingsmöjligheter med direktreklam. Vilken betydelse har DR för företagen? Metod Den här uppsatsen har vi valt att genomföra utifrån en deduktiv ansats med en kvalitativ karaktär. Det här valet gjorde vi därför att vår strävan har varit att kunna besvara vårt forskningsproblem. Vi har genomfört sex intervjuer, för att ha kunnat samla in våra empiriska data, med personer i ledande positioner på företag som arbetar eller är i kontakt med direktreklam. Tre av dessa har varit personliga intervjuer, två telefonintervjuer och

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43

Καλιτοπούλου, Γεωργία. "Εφαρμογές direct και database marketing". Thesis, 2008. http://nemertes.lis.upatras.gr/jspui/handle/10889/1136.

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Το περιεχόμενο της παρούσης εργασίας αφορά το άμεσο μάρκετινγκ. Γίνεται μια αποσαφήνιση των εννοιών Direct Marketing, Database Marketing όπως επίσης και των Interactive και Relationship Marketing. Ακολουθεί μια αναδρομή στην πορεία και εξέλιξη του Direct και Database Marketing από τα πρώτα τους βήματα μέχρι και σήμερα. Εν συνεχεία συγκρίνουμε το άμεσο μάρκετινγκ με το κλασσικό mass marketing. Αναφέρονται αναλυτικά ποια είναι τα βασικά εργαλεία και οι μορφές του άμεσου μάρκετινγκ, τις στρατηγικές που πρέπει να ακολουθήσει μια επιχείρηση που το εφαρμόζει, το κόστος των στρατηγικών αυτών όπως και

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WU, CHIN-TSUNG, and 吳欽錝. "Data Mining in Direct Marketing." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/51147642292020929436.

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碩士<br>國立臺灣科技大學<br>資訊管理系<br>89<br>With the rapid growing of the Internet, people are using emails to communicate with each other intensively. Receiving and sending email become one of the daily activities. Since using email is more convenient, quick and cheap, enterprises also begin to use email to send campaign information instead of traditional direct mail. Marketers also use mass emails to transmit product and services information to their prospects. 　　Since direct email is low cost, marketers tend to use use email marketing to excess. They consider the more information they trans

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DInoto, Lucio. "DIMBO: Direct marketing with business object." Tesis, 1997. http://hdl.handle.net/10915/2154.

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Kao-Lun, Shiao, and 蕭國倫. "An Association Rule Algorithm for Direct Marketing." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/60850826916866031958.

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碩士<br>國立臺灣科技大學<br>資訊管理系<br>92<br>Direct marketing is an important application of the data mining. To acquire new customers, a company will use historical data about customers to build a model for selecting new customers. Conventional direct marketing uses response rate as the sole criterion for customer selection; that is, the company will select a potential customer for a marketing campaign based on the probability for the potential customer to respond. While this approach guarantees to render high response rate, it needs not guarantee to get high gross profit for the company. This is because

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47

"Direct marketing in Hong Kong: men's accessories." Chinese University of Hong Kong, 1993. http://library.cuhk.edu.hk/record=b5887549.

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by Leung Wing Yiu, Raymond, Wong Shung Yan.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1993.<br>Includes bibliographical references (leaves 82-84).<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iii<br>ACKNOWLEDGEMENTS --- p.vi<br>Chapter<br>Chapter 1. --- INTRODUCTION --- p.1<br>Purpose<br>Definition of Direct Marketing<br>Direct Marketing Businesses in South East Asia<br>Singapore<br>Thailand<br>Malaysia<br>Taiwan<br>Direct Marketing Businesses in Hong Kong<br>Opportunities and Difficulties of Direct Marketing in Hong Kong<br>Consumer Attitude Towards Direct Marketing in Hong

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48

Ζυγογιάννη, Γεωργία. "Direct marketing σε μη συνταγογραφούμενα φάρμακα, OTC". Thesis, 2010. http://nemertes.lis.upatras.gr/jspui/handle/10889/4106.

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Το direct marketing αποτελεί μια ιδιαίτερη μορφή marketing, όπου κάθε ενέργεια που περιλαμβάνει δημιουργεί ένα είδος διαπροσωπικής σχέσης μεταξύ επιχείρησης και πελάτη. Αποτελεί αναπόσπαστο κομμάτι της Ολοκληρωμένης Επικοινωνίας Marketing. Είναι ένας προσωπικός τρόπος προσέγγισης δυνητικών πελατών. Σύμφωνα με τον ορισμό της Direct Marketing Association , direct marketing είναι ένα αμφίδρομο σύστημα marketing (interactive system marketing) που χρησιμοποιεί ένα ή περισσότερα διαφημιστικά μέσα, προκειμένου να πραγματοποιήσει μια μετρούμενη ανταπόκριση (response) ή συναλλαγή (transaction) σε

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49

Amorim, Francisco António Dias. "Optimizing customer response to direct marketing initiatives." Master's thesis, 2018. https://hdl.handle.net/10216/113553.

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Amorim, Francisco António Dias. "Optimizing customer response to direct marketing initiatives." Dissertação, 2018. https://hdl.handle.net/10216/113553.

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