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Journal articles on the topic 'Direct sales'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

BORUSIEWICZ, ANDRZEJ, and IRENEUSZ ŻUCHOWSKI. "DIRECT SALES IN AGRICULTURE." sj-economics scientific journal 28, no. 1 (2018): 9–24. http://dx.doi.org/10.58246/sjeconomics.v28i1.138.

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This paper is an attempt to analyze the conditions of direct sales in agriculture. The scope of the survey included surveys conducted on 54 agricultural producers in 2016 from the territory of three voivodships: Mazowieckie, Podlaskie and Warmińsko-Mazurskie. On the basis of the conducted research, the factors determining direct sales in agricultural enterprises and their influence on the analysed process were identified. Farmers are increasingly looking for alternative forms of sale to sell agricultural products. The main reasons why agricultural producers do not engage in activities in the f

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Anitha, Mrs A., Mrs P. Kanaga Lakshmi, S. Nandhini, P. Karunya Devi, N. Shanmugapriya, and M. Subbulakshmi. "Direct Sales of Agricultural Commodities." Journal of University of Shanghai for Science and Technology 23, no. 06 (2021): 1252–56. http://dx.doi.org/10.51201/jusst/21/06426.

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The most fundamental people who offer nourishment for sale to the public and accordingly connect with clients are ranchers and retailers. Numerous food varieties and high-quality materials are made by ladies in the provincial district under the MAHILA UDYOG, which offers an assortment of things. Ladies in provincial regions who are essential for MAHILA UDYOG may make an assortment of things and acquire a benefit from them. These days, ranchers are stood up to with an assortment of issues, remembering an absence of return for their produce, like vegetables and organic products. The rancher sold

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Msweli-Mbanga, P., and Chen T. Lin. "Redefining performance of direct sales people." South African Journal of Business Management 34, no. 3 (2003): 29–40. http://dx.doi.org/10.4102/sajbm.v34i3.685.

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The purpose of this study is to broaden the definition of performance to include extra-role and in-role aspects in the conceptualisation of performance in direct selling. Using exploratory and confirmatory factor analysis, the authors first report the development of the extra-role performance scale. A model of extra-role performance consisting of five dimensions including individual initiative, helping behaviour, self-development, organisational loyalty and organisational compliance was identified. Nomological validity of the newly developed scale was established by relating the dimensions of

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Brodie, Stewart, John Stanworth, and Thomas R. Wotruba. "Direct Sales Franchises in the UK." International Small Business Journal: Researching Entrepreneurship 20, no. 1 (2002): 53–76. http://dx.doi.org/10.1177/0266242602201005.

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Li, Qiang, and Huanling Li. "Pricing Decisions and Online Channel Selection Strategies in Dual-Channel Supply Chains considering Block Chain." Discrete Dynamics in Nature and Society 2022 (May 31, 2022): 1–15. http://dx.doi.org/10.1155/2022/3027249.

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Pricing decisions and online channel selection strategies are playing an increasingly important role in e-commerce. In this paper, we consider two different types of dual-channel supply chain sales models, namely, an online direct + online distribution sales model consisting of an online direct sales channel and online distribution sales channel and an online direct + delegation sales model consisting of an online direct sales channel and an online delegation sales channel. By introducing the customer sensitive coefficient and block chain technology into these dual-channel supply chain sales m

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Wightman, Jill M. "Direct Sales and Direct Faith in Latin Americaby Peter Cahn." PoLAR: Political and Legal Anthropology Review 35, no. 2 (2012): 350–52. http://dx.doi.org/10.1111/j.1555-2934.2012.01209.x.

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ZARICHNA, Olena. "Advantages of using direct marketing in the sales activities of the enterprise." Scientific Papers of Silesian University of Technology. Organization and Management Series 2021, no. 154 (2021): 365–74. http://dx.doi.org/10.29119/1641-3466.2021.154.28.

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Purpose: The aim of the article is a study of the development of the concept of "direct marketing", research of the methodological and informative providing of realization of direct sale in activity of sale enterprises. To achieve the goal, the following tasks are set: systematization, comparison and analysis of theoretical approaches of the Ukrainian and foreign scientists, is to essence of concept "direct marketing"; researches of basic instruments of realization of direct sale by the performers of entrepreneurial activities; determinations of advantages and lacks of the use of the direct ma

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HATTORI, Toshihiro, Satoshi TSUTSUMI, Eikichi SHIMA, and Toshiyuki IMAI. "Effects of Sales of Farm Products in Direct Sales Shops on Farmhouse." JOURNAL OF RURAL PLANNING ASSOCIATION 19 (2000): 301–6. http://dx.doi.org/10.2750/arp.19.19-suppl_301.

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Baker, Margaret Ann. "Direct Mail Sales Letters: Form and Substance." Journal of Technical Writing and Communication 23, no. 2 (1993): 159–70. http://dx.doi.org/10.2190/7dl8-hxj0-97t3-48n4.

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Practitioners and consultants, who have developed much of the theory on the direct mail sales letter, emphasize one point: The reader must be enticed to read the letter. One way to entice the reader is to use an indirect arrangement of support: Invitation, Benefits and Proof, Acceptance, and Teaser. Other reader-directed principles are 1) create the look of a personalized letter and 2) employ strategies to promote readability.

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&NA;. "Rise in direct Internet sales of sildenafil." Inpharma Weekly &NA;, no. 1212 (1999): 4. http://dx.doi.org/10.2165/00128413-199912120-00007.

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Hendershott, Terrence, and Jie Zhang. "A Model of Direct and Intermediated Sales." Journal of Economics Management Strategy 15, no. 2 (2006): 279–316. http://dx.doi.org/10.1111/j.1530-9134.2006.00101.x.

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Whitcomb, M. Glenn. "Watch Out for Direct Sales/Purchase Contracts." Natural Gas 5, no. 9 (2007): 8–9. http://dx.doi.org/10.1002/gas.3410050902.

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Huang, Fang, Yi Pan, Zhi Zhao, Han Song, and Yuying Liu. "Manufacturer Channel-Selection Strategy Considering Information Sharing Under Uncertain Demand." Systems 13, no. 2 (2025): 108. https://doi.org/10.3390/systems13020108.

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Taking into account retailers’ resistance and operational costs, manufacturer enterprises are facing the optimal decision-making problem of whether and what kind of direct sales channels to open. Meanwhile, against the backdrop of asymmetric demand information, how does retailers’ information sharing affect manufacturers’ channel selection? Based on this, this study considers three types of sales channels for manufacturers in the context of asymmetric demand information: a traditional channel, online direct sales channel, and subsidiary direct sales channel. Six supply chain game models are es

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Ding, Weijia, and Liyun Wu. "Research on the Selection of Supply Chain Marketing Models Based on E-commerce Service Levels." Proceedings of Business and Economic Studies 4, no. 4 (2021): 197–207. http://dx.doi.org/10.26689/pbes.v4i4.2424.

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Based on the game theory, the service sensitivity coefficient is introduced to construct four marketing game models, which include a single flagship store, a single self-operated store, a direct sales-flagship store, and a direct sales-self-operated store, in combination with numerical analysis methods to analyze manufacturers and e-commerce platforms in different situations. The study found that the service levels affected the profit of each entity in the supply chain. The service levels of self-operated stores were higher than those of the flagship stores, and the opening of direct sales cha

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Salim, Emil, and Nina Gusmala Delvi. "Improving Purchase Decisions In Pandemic Times Through Expected Value By Analyzing Direct Selling And Sales Promotion at CV. Dunia Unggas." Journal of Science Education and Management Business 1, no. 1 (2022): 1–5. http://dx.doi.org/10.62357/joseamb.v1i1.36.

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In this study are consumers who are in West Sumatra. Sampling using Double sampling technique namely Quota Sampling and Purposive Sampling.Based on the results of parisial research (t test) shows that there is a significant effect (0.042 <0.05) between direct selling on expected value, there is a significant effect (0.000 <0.05) between sales promotion on expected value, there is a significant influence significant (0.000 <0.05) between direct selling and sales promotion on expected value, there is an insignificant effect (0.100 <0.05) between direct selling on purchasing decisions

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Schmidt, Claudia, Zheng Tian, Stephan J. Goetz, Chadley R. Hollas, and Lisa Chase. "Agritourism and direct sales clusters in the United States." Agricultural and Resource Economics Review 52, no. 1 (2023): 168–88. http://dx.doi.org/10.1017/age.2023.1.

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AbstractAgritourism and direct-to-consumer sales are increasingly used as diversification strategies to generate additional farm revenue streams. Yet despite their growing importance, the impacts, interactions, and adoption of these strategies remain poorly understood. Here we use univariate and bivariate local Moran’s I statistics to identify agritourism and direct-to-consumer sales hotspots in the United States and a Seemingly-Unrelated-Regression Spatial Durbin Model to examine the association between agritourism and direct farm sales to consumers. We find that agritourism and direct sales

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Sieczko, Anna. "DIRECT SALES OF PRODUCTS OF ANIMAL ORIGIN IN POLAND." Annals of the Polish Association of Agricultural and Agribusiness Economists XXI, no. 4 (2019): 413–20. http://dx.doi.org/10.5604/01.3001.0013.5354.

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The purpose of this paper was to determine the scale and product categories involved in direct sales of food of animal origin and small scale agricultural retail trade as well as an analysis of direct sales covering the period from October 2016 to August 2019. The European Commission promotes short food supply chains, recommending that Member States simplify rules regulating direct selling. In 2017, Poland simplified the law on the sale of processed and unprocessed food of animal and non-animal origin by farmers. The study focused on farms run by farmers involved in the direct sales of product

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Anjasmara, Anjasmara, Palupi, T. N, Hayati. "HUBUNGAN MOTIVASI DAN KEPERCAYAAN DIRI TENAGA PENJUAL LANGSUNG (DIRECT SALES) BANK DBS DI JAKARTA." Jurnal Psikologi Pendidikan dan Pengembangan SDM 11, no. 1 (2023): 14–20. https://doi.org/10.37721/psi.v11i1.1025.

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Motivasi direct sales sangat di butuhkan untuk meningkatkan kepercayaan diri, motivasi dan kepercayaaan diri sangat menunjang kinerja. Penelitian ini mempunyai tujuan mencari tahu hubungan motivasi serta kepercayaan diri tenaga penjual langsung (direct sales) bank DBS di Jakarta. Pengambilan sampel sebesar 32 dari jumlah populasi sebanyak 80 direct sales, teknik yang digunakan nonprobability sampling. Metode analis yang digunakan adalah analis product moment of pearson dengan menggunakan SPSS 21. Hasil penelitian menunjukan 0,612 dengan r tabel 0,349 (taraf signifikasi 5%) yang berarti adanya

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Brown, Cheryl, Stacy M. Miller, Deborah A. Boone, Harry N. Boone, Stacy A. Gartin, and Thomas R. McConnell. "The importance of farmers' markets for West Virginia direct marketers." Renewable Agriculture and Food Systems 22, no. 1 (2007): 20–29. http://dx.doi.org/10.1017/s1742170507001561.

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AbstractIn the winter of 2004–2005, over 300 of West Virginia's farmers' market vendors were surveyed with regard to sales levels, promotional techniques and operational characteristics such as hours worked, types of products produced and length of season. Vendors were categorized based on part-time, full-time or retired status, and full-time farmers, both with and without off-farm jobs, were found to be distinct from part-time and retired vendors with respect to 2004 total farmers' market sales and the percentage of household income from farmers' markets. Econometric analysis [ordinary least

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20

Rahman, Andi F. "Definisi Kembali Business Process Penjualan Ritel Akibat Pengaruh Teknologi Informasi." Jurnal STEI Ekonomi 27, no. 2 (2019): 138–55. http://dx.doi.org/10.36406/jemi.v27i2.131.

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Living within internet become easier, back to 90 or earlier when need something we have to go shop to buy something we needed. But now these days, we just picked the phone make a phone call to shop and make an order. Just couple hours the product we are needed just arrived right front our house, pick the product and pay the cash. Everything become very simple. Internet era make us to redefinition of Business Process of sales. Back to earlier, the buyer and the sales have to meet make transaction. But they don’t have to meet again, and the matter fact, they don’t know to each other completely.

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Rahman, Andi Fuji. "Definisi Kembali Business Process Penjualan Ritel Akibat Pengaruh Teknologi Informasi." Jurnal STEI Ekonomi 27, no. 02 (2019): 138–55. http://dx.doi.org/10.36406/jemi.v27i02.131.

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Living within internet become easier, back to 90 or earlier when need something we have to go shop to buy something we needed. But now these days, we just picked the phone make a phone call to shop and make an order. Just couple hours the product we are needed just arrived right front our house, pick the product and pay the cash. Everything become very simple. Internet era make us to redefinition of Business Process of sales. Back to earlier, the buyer and the sales have to meet make transaction. But they don’t have to meet again, and the matter fact, they don’t know to each other completely.

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22

Setiawan, Sigit, Bedjo Sujanto, and Dedi Purwana. "The Effect of Work Atmosphere, Training, Incentives, and Motivation on Sales Productivity in PT. Suzuki Indonesia." IJHCM (International Journal of Human Capital Management) 3, no. 2 (2019): 61–69. http://dx.doi.org/10.21009/ijhcm.03.02.06.

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The aims of this study effect of work atmosphere, training, incentives, and motivation on sales force productivity at PT. Suzuki Indonesia. This study uses correlational studies. The sample from this study was 120 people selling PT. Suzuki Indonesia personnel in the Jabodetabek area. The results of this study indicate that; 1) The work environment has a positive direct effect on the productivity of the sales force of 0.613 with a tcount of 8.43, 2) training has a positive direct effect on sales force productivity of 0.628 with a tcount of 8.77, 3) incentives have a positive direct effect on la

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Smyczek, Sławomir, Giuseppe Festa, Matteo Rossi, and Filippo Monge. "Economic sustainability of wine tourism services and direct sales performance – emergent profiles from Italy." British Food Journal 122, no. 5 (2020): 1519–29. http://dx.doi.org/10.1108/bfj-08-2019-0651.

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PurposeDirect sales at the winery constitute one of the most used indicators for evaluating the success of a wine tourism experience. In this respect, service performance at the winery can have some influence on sales, which assumes that there is a direct link between the service level intensity of the wine tourism offer and the intensity level of direct sales at the winery; thus proposing that the global sustainability of the economic performance of the winery would increase if the wine tourism experience was supported by intense wine tourism services.Design/methodology/approachA descriptive

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Martinez, Steve W. "Fresh Apple And Tomato Prices At Direct Marketing Outlets Versus Competing Retailers In The U.S. Mid-Atlantic Region." Journal of Business & Economics Research (JBER) 13, no. 4 (2015): 241. http://dx.doi.org/10.19030/jber.v13i4.9455.

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<p>This study uses Nielsen Homescan panel data to compare average prices of fresh apples and tomatoes purchased at direct-to-consumer outlets (e.g., farmers’ markets) with prices at grocery stores and supercenters in the Mid-Atlantic region. Compared to grocery stores, prices at direct sales outlets are estimated to be lower, on average, for both tomatoes and apples. Tomato prices at direct sales outlets were also less than supercenter prices in all seasons and subregions. Apple prices paid by consumers at direct sales outlets were comparable to prices paid at supercenters, except for th

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Pertiwi, Mardiana Ade. "IMPLEMENTASI DIRECT SELLING BIDANG USAHA OTOMOTIF." Jurnal Utilitas 7, no. 2 (2021): 44–49. http://dx.doi.org/10.22236/utilitas.v7i2.8427.

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This research aims to find out how the implementation of Direct selling in the automotive business field. The number of informants of this study is as many as 3 people consisting of 2 sales supervisors and IT web staff. The research method used is a qualitative method is descriptive. Research sampling techniques using Purposive Sampling. Research data collection techniques include participatory observation, structured interviews, and documentation. Based on the findings of the researchers concluded, Direct selling applied in the automotive business includes (1) direct channels of consumers; (2

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Hapsari, Ria Mawar, Farida Indriani, and Sutopo Sutopo. "QUALITY ANALYSIS OF SUPPORT MARKETING AND QUALITY OF SALES TRAINING ON SALES PERFORMANCE CAPABILITY ON PERFORMANCE SALES PERFORMANCE." Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 16, no. 3 (2018): 145. http://dx.doi.org/10.14710/jspi.v16i3.145-166.

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This study aims to analyze and examine the effect of quality marketing support, sales quality, sales force capability to salespeople performance, with the formulation of the problem of "how to improve sales force performance" on channel Direct Sales Credit Card at BNI Semarang and Yogyakarta Regional Office. Populations and samples selected in the study were credit card sales BNI channel Direct Sales Semarang and Yogyakarta, which amounted to 110 respondents, with the census method. Data collection using questionnaire with answer value 1 (very strongly disagree) up to 10 (very strongly agree).

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Suwita, Citra, and Nugraheni Rintasari. "Digital Marketing, Direct Selling, Lokasi, Bauran Promosi, dan Tingkat Penjualan Pasca Covid-19 Pada UMKM Kawasan Teras Malioboro Yogyakarta." PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia 7, no. 1 (2024): 21–40. https://doi.org/10.21632/perwira.7.1.21-40.

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The restriction of community activities during the Covid-19 pandemic impacted consumer spending patterns, leading to a decline in sales for MSMEs. Therefore, in addition to direct sales, online sales also play a crucial role. The objective of this study is to analyze the impact of digital marketing, direct sales, localization, and advertising mix on post-Covid-19 sales levels of MSMEs in Yogyakarta, particularly in the Teras Malioboro area. The study population consists solely of MSME members operating in Teras Malioboro, Yogyakarta. The sampling technique used in this research is actual sampl

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Homburg, Christian, Arnd Vomberg, and Stephan Muehlhaeuser. "Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets." Journal of Marketing Research 57, no. 6 (2020): 1113–34. http://dx.doi.org/10.1177/0022243720929676.

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Multichannel sales systems in business-to-business markets vary substantially in their designs and thereby either attenuate or aggravate agency conflicts between manufacturers and sales partners. Drawing on multiple agency theory, the authors introduce direct and indirect channel usage as focal design dimensions of multichannel sales systems and investigate each channel’s performance effects using a matched manufacturer–sales partner data set. Whereas direct channel usage predominantly lowers agency conflicts in terms of information asymmetry and sales partner moral hazard, indirect channel us

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Yu, Yue, Songshi Shao, Mingli Yuan, and Minghe Sun. "Traditional online and live-streaming dual-channel strategies and pricing policies." PLOS ONE 20, no. 1 (2025): e0311385. https://doi.org/10.1371/journal.pone.0311385.

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This study examines the pricing policies and the dual-channel strategies in a two-tier supply chain where a manufacturer distributes products through a retailer and considers the opening of a traditional direct online channel or a live-streaming sales channel The manufacturer has three sales modes, i.e., traditional retail channel only, opening a traditional direct online channel and opening a live-streaming direct sales channel, to consider. The manufacturer and the retailer play a Stackelberg game wherein the manufacturer has the first mover advantage. The two supply chain members can follow

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Wahyudiono, Wahyudiono. "PENGARUH ORIENTASI PELANGGAN DAN ORIENTASI PESAING TERHADAP INOVASI PASAR DAN PERTUMBUHAN PENJUALAN PERUSAHAAN MAKANAN DI SURABAYA." EKUITAS (Jurnal Ekonomi dan Keuangan) 14, no. 3 (2017): 271. http://dx.doi.org/10.24034/j25485024.y2010.v14.i3.2167.

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The aim of the study is to examine the effect of market orientation and competitor orientation to market innovation and sales growth, and the effect of market innovation to the sales growth of food Companies in Surabaya. The population of the study is all big food companies, which are operated until the end of 2008, and located in Surabaya Industrial Estate Rungkut (SIER). This research employs complete enumeration since the number of population is relatively small (23 food companies), whereas the analysis tool is path analysis. The test results indicate that: market orientation has direct, po

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Wahyudiono, Wahyudiono. "PENGARUH ORIENTASI PELANGGAN DAN ORIENTASI PESAING TERHADAP INOVASI PASAR DAN PERTUMBUHAN PENJUALAN PERUSAHAAN MAKANAN DI SURABAYA." EKUITAS (Jurnal Ekonomi dan Keuangan) 14, no. 3 (2018): 271–87. http://dx.doi.org/10.24034/j25485024.y2010.v14.i3.377.

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The aim of the study is to examine the effect of market orientation and competitor orientation to market innovation and sales growth, and the effect of market innovation to the sales growth of food Companies in Surabaya. The population of the study is all big food companies, which are operated until the end of 2008, and located in Surabaya Industrial Estate Rungkut (SIER). This research employs complete enumeration since the number of population is relatively small (23 food companies), whereas the analysis tool is path analysis. The test results indicate that: market orientation has direct, po

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Gruziel, Kinga. "Zasady prowadzenia i opodatkowania sprzedaży bezpośredniej przetworzonych produktów rolnych w Polsce." Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, no. 116 (December 30, 2016): 95–104. http://dx.doi.org/10.22630/eiogz.2016.116.48.

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This paper presents decisions in force regarding legal acts regulating the direct sales by farmers in Poland. The current definition of direct sale, the conditions for its implementation and the principles of formation of the tax obligation are presented. Additionally, it presents the most important issues related to the carrying out direct sales of agricultural products by farmers. The principles of direct sales by farmers, the events which lead to the creation of the tax obligation connected with this sale and tax rules were discussed

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Upadhyay, Ashwani Kumar, Komal Khandelwal, Tanuj Nandan, and Prashant Mishra. "Sales technology usage." Asia Pacific Journal of Marketing and Logistics 30, no. 1 (2018): 257–71. http://dx.doi.org/10.1108/apjml-01-2017-0001.

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Purpose The purpose of this paper is to model the key influencers or predictors for usage of technology by sales professionals in India. Design/methodology/approach This study examines the effect of individual, organizational and social factors on the use of technology. The method used for primary research is survey, and data have been collected from 556 sales professionals from across four industries in India. The empirical analysis consists of confirmatory factor analysis using structural equation modeling. Findings Confirmatory factor analysis has been used to validate the constructs, namel

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Ediyanto, Ediyanto. "PENGARUH STRATEGI KOMUNIKASI PEMASARAN TERPADU TERHADAP KUNJUNGAN WISATAWAN DOMENSTIK PADA EKOWISATA TAMAN NASIONAL BALURAN DI KABUPATEN SITUBONDO." CERMIN: Jurnal Penelitian 2, no. 1 (2018): 52. http://dx.doi.org/10.36841/cermin_unars.v2i1.231.

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This Research aims to describe the effect of an integrated marketing communication strategy consisting of variables of Direct Marketing, Sales Promotion, Public Relations, Personal Sales, and Advertising as Independent variables (X) of Domestic tourist interest as dependent variable (Y). This Research used primary data in the form of questionnaires distributed to 100 respondents using probability sampling technique with equation model Multiple Linear Regression Analysis SPSS 22.0. The results showed that Fcount was 41,672> Ftable of 2,368, so simultaneously variables of direct marketing, sa

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Crittenden, Victoria, Robert Peterson, and Gerald Albaum. "Self-Efficacy Beliefs and Direct Selling Sales Performance." International Journal of Applied Decision Sciences 13, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijads.2020.10029875.

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Peterson, Robert A., Gerald Albaum, and Victoria L. Crittenden. "Self-efficacy beliefs and direct selling sales performance." International Journal of Applied Decision Sciences 13, no. 4 (2020): 448. http://dx.doi.org/10.1504/ijads.2020.110618.

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Topol, Martin T., and Myron Gable. "Building Retail Store Sales Through Direct Response Advertising:." Journal of Euromarketing 2, no. 2 (1992): 29–47. http://dx.doi.org/10.1300/j037v02n02_04.

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Zaki, Engku Badreena Engku Mohamad, Adriana Mohd Rizal, Suzilawati Kamarudin, Maizaitulaidawati Md Husin, and Musli Sahimi. "Effective Sales Training in a Direct Selling Organization." Advanced Science Letters 23, no. 4 (2017): 3021–24. http://dx.doi.org/10.1166/asl.2017.7640.

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Mustafa, Faizal Yamimi, Rohayah Kahar, Ghazali Bunari, Mohamad Hassan Zakaria, and Hadina Habil. "Persuasive Elements in Online Direct Response Sales Letters." Procedia - Social and Behavioral Sciences 66 (December 2012): 391–401. http://dx.doi.org/10.1016/j.sbspro.2012.11.282.

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Kakalejčík, Lukáš, Jozef Bucko, and Jakub Danko. "Impact of direct traffic effect on online sales." Journal of Research in Interactive Marketing 14, no. 1 (2020): 17–32. http://dx.doi.org/10.1108/jrim-01-2019-0012.

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Purpose This study aims to analyze the impact of newly created brand awareness on customer’s buying behavior in online environment. Design/methodology/approach The authors analyzed more than 280,000 online customer journeys from four e-commerce stores based in Slovakia. Within the results of the interaction analysis of individual customer journeys, the authors determined three criteria based on the level of theoretical brand awareness. The purpose was to determine their occurrence in real-world data. Findings It was found that each of the specified criteria accounts for the significant share o

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Novianto, Gigih Dwi, and Teguh Widodo. "Implementasi Instagram Dalam Peningkatan Penjualan Properti Di PT. Adong Kartika Jaya." RELASI : JURNAL EKONOMI 20, no. 2 (2024): 422–33. http://dx.doi.org/10.31967/relasi.v20i2.1042.

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Sales are an important aspect to be considered by every business manager, including property entrepreneurs. In the digital era like today, one effective method in increasing property sales is through the use of social media such as Instagram. One property company that utilizes Instagram in its sales is PT Adong Kartika Jaya. Adong Kartika Jaya is one of the property developers with considerable experience in Malang City. The purpose of this study is to determine the implementation of Instagram in increasing property sales at PT Adong Kartika Jaya. This study uses a qualitative method, with dat

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Martinez, Steve W. "Hedonic analysis of US fresh produce prices at direct-to-consumer sales outlets versus competing retailers." British Food Journal 118, no. 7 (2016): 1665–81. http://dx.doi.org/10.1108/bfj-05-2015-0183.

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Purpose – The purpose of this paper is to compare prices for fresh tomatoes, potatoes, peppers, and apples at direct-to-consumer sales outlets (e.g. farmers markets, roadside stands, on-farm stores) in the USA to grocery stores and supercenters, while controlling for other attributes. Design/methodology/approach – The author estimates a hedonic regression model to determine price differences at direct sales outlets, grocery stores, and supercenters in various regions and seasons of the year. The analysis is conducted using 2006 Nielsen Homescan data. Other product and market attributes are als

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Jatoi, Fiza, Atiya Masood, and Syed Muhammad Daniyal. "A NOVEL CALL ROUTING OPTIMIZATION IN AN IN-DIRECT SALES ENVIRONMENT." Asian Bulletin of Big Data Management 5, no. 1 (2025): 58–72. https://doi.org/10.62019/abbdm.v5i1.291.

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In today's competitive business landscape, call centers are crucial in optimizing direct and indirect sales. While traditional call routing systems assign calls randomly, an intelligent call routing algorithm can significantly enhance sales and customer satisfaction. This research proposes a skill-based routing (SBR) algorithm that prioritizes calls based on past data and assigns them to agents with the highest likelihood of converting inquiries into sales. This approach enhances call center efficiency by reducing call waiting time and ensuring skill-based call distribution. The study includes

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Friwaldi, Restian Dwi, and Suyud Widiono. "Optimization of Direct Sales and Sales Canvasser Sales Target Monitoring With RESTful API Implementation on Web-Based Monitoring System." Journal of Applied Informatics and Computing 8, no. 2 (2024): 623–30. https://doi.org/10.30871/jaic.v8i2.8644.

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RESTful API offers advantages in real-time data exchange, scalability, and ease of integration with other systems. This research aims to develop a web-based monitoring system using RESTful API to optimise the monitoring of direct sales targets and sales canvassers at. This system is built with Laravel framework and Agile method, focusing on ease of use and real-time data access. Tests were conducted using Apache JMeter with load scenarios of 500, 750, and 1000 users. The test results showed response times of 758 ms for 500 users, 762 ms for 750 users, and 880 ms for 1000 users, all below the t

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Adusei, Charles, Isaac Tweneboah-Koduah, and Gloria K. Q. Agyapong. "Sales-Orientation and Customer-Orientation on Performance of Direct Sales Executives of Fidelity Bank, Ghana." International Journal of Finance & Banking Studies (2147-4486) 9, no. 4 (2020): 70–86. http://dx.doi.org/10.20525/ijfbs.v9i4.753.

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This study focused on sales-orientation and customer-orientation of Direct Sales Executives (DSEs) on sales performance at Fidelity Bank, Ghana; which was a cross-sectional study. Data were analysed using descriptive statistics, Kendall’s coefficient of concordance, cross tabulation and chi-squared test of independence. The result showed a strong association between prior sales experience and employment status. DSEs customer orientation was influenced by customer information while the sales orientation was on convincing customers to buy. The customer-oriented culture was based on reliable mark

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Putra, Putu Wirasanjaya, and Radityo Putro Handrito. "Efisiensi Saluran Distribusi Pada Agribisnis Peternakan." Jurnal Kewirausahaan dan Inovasi 3, no. 3 (2024): 738–47. https://doi.org/10.21776/jki.2024.03.3.10.

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This research aims to analyze efficient distribution channels to enhance marketing efficiency in catfish cultivation business at Top Fish Farm, Denpasar. Through interviews, SWOT analysis, Cost and Benefit analysis, and examination of various distribution model business, this study provides recommendations for determining the best distribution channels. The distribution channel models tested include sales to collectors, direct sales, farmers market, e-commerce, box delivery, on farm sales, and pick your own. The findings suggest that integrating several distribution models is an effective stra

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Suparna, Suparna, and Muinah Fadhilah. "Food and Beverage Promotion Strategy to Increase Sales, at PT. Reska Multi Business." Return : Study of Management, Economic and Bussines 2, no. 03 (2023): 283–87. http://dx.doi.org/10.57096/return.v2i03.82.

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Technological developments are very fast like today. Making companies have to be able to face competition and be able to win the market. There is a lot of competition for food and beverage service and sales made. PT. Reska Multi Usaha is a challenge. For this reason, PT Reska Multi Usaha always innovates so that it can. Serve consumers, as well as keep abreast of technological developments and services that move dynamically. For example, providing discounts, making Indonesian food, holding events, and making sales applications to offer products to the public. The purpose of this research is to

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Tabina Syafira, Siti Nur Ruqoyah, Deby Pazrin, and M Ifran Z. "Analisis Pengaruh Saluran Distribusi Untuk Peningkatan Volume Penjualan Domba Pada Taznika Farm." Jurnal Bisnis Kreatif dan Inovatif 1, no. 2 (2024): 64–72. http://dx.doi.org/10.61132/jubikin.v1i2.94.

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This study aims to analyze the influence of distribution channels on the sales volume of sheep at Taznika Farm. The research method used was a survey of sheep farmers. The results showed that the distribution channel has a significant effect on sheep sales volume. Direct distribution from producer to end consumer is more effective in increasing sales volume compared to indirect channels. Developing and optimizing both direct and indirect distribution channels can expand marketing reach and increase sheep sales at Taznika Farm. Further research is needed to identify other factors affecting sale

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Indra, Noviar, Siti Komariah Hildayanti, and Omar Hendro. "Pengaruh Bauran Promosi terhadap Volume Penjualan Produk Tabungan JTRUST Bisnis pada Bank JTRUST Indonesia tbk Cabang Palembang." Integritas Jurnal Manajemen Profesional (IJMPRO) 1, no. 1 (2020): 49–58. http://dx.doi.org/10.35908/ijmpro.v1i1.6.

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This study entitled The Effect of Promotion Mix on Sales Volume of Jtrust Bisnis Savings Products at Bank Jtrust Indonesia Tbk Palembang Branch. This research instrument uses a questionnaire, then uses multiple linear regression to process data that has been tabulated from the results of respondents' answers. The results of the study concluded, first, the advertising variable (X1) had a positive and significant effect on sales volume (Y). Second, the sales promotion variable (X2) has a positive and significant effect on sales volume (Y). Third, public relations and publication (X3) variables h

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Kusnawan, Agus. "Analisis Pengaruh Kegiatan Promosi Terhadap Ekuitas Merk Universitas Buddhi Dharma Di Kalangan Mahasiswa (Survei pada mahasiswa program Studi Manajemen)." Primanomics : Jurnal Ekonomi & Bisnis 16, no. 1 (2018): 1. http://dx.doi.org/10.31253/pe.v16i1.52.

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Dari hasil pengujian dan pengolahan data diperoleh besaran korelasi advertaising ditunjukkan dengan nilai koefisien korelasi sebesar 0.514, personal selling ditunjukkan dengan nilai koefisien korelasi sebesar 0.558, korelasi sales promotion ditunjukkan dengan nilai koefisien korelasi sebesar 0.695, korelasi public relation ditunjukkan dengan nilai koefisien korelasi sebesar 0.652 ,korelasi direct marketing ditunjukkan dengan nilai koefisien korelasi sebesar 0.537dimana kelima korelasi tersebut medekati nilai 1 korelasi yang kuat dan positif. dilihat bahwa Kolom R untuk model 1 menunjukkan bahw

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