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Relevant bibliographies by topics / Direct-to-Consumer Advertising (DTC)

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Academic literature on the topic 'Direct-to-Consumer Advertising (DTC)'

Author: Grafiati

Published: 7 June 2025

Last updated: 16 July 2025

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Journal articles on the topic "Direct-to-Consumer Advertising (DTC)"

1

Coney, Sandra. "Direct-to-Consumer Advertising of Prescription Pharmaceuticals: A Consumer Perspective from New Zealand." Journal of Public Policy & Marketing 21, no. 2 (2002): 213–23. http://dx.doi.org/10.1509/jppm.21.2.213.17592.

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New Zealand is one of only two countries in the world that allows direct-to-consumer (DTC) advertising. Such advertising has increased dramatically since the mid-1990s, and a wide range of promotional activities currently takes place. Compliance with the legislation occurs through an industry body that hears complaints over alleged breaches. The weakness of the organized consumer sector in the country means there is a paucity of complaints, yet a self-regulating system is reliant on complaints for compliance. The author describes the unsatisfactory experience of taking a complaint and examines

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Wyke, Alexandra. "Direct-to-consumer (DTC) Marketing — Patient views: DTC advertising." Journal of Medical Marketing 4, no. 4 (2004): 310–12. http://dx.doi.org/10.1057/palgrave.jmm.5040179.

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Atul, Bhole* Alisha Dhandore Anushka Chormale Sachin Navale Dr. Nilesh Chougule. "Assessing The Effects of Dtc Advertising on The Pharmaceutical Market." International Journal of Pharmaceutical Sciences 2, no. 12 (2024): 152–65. https://doi.org/10.5281/zenodo.14259870.

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The landscape of pharmaceutical marketing has evolved significantly with the emergence of Direct-to-Consumer (DTC) advertising, fundamentally reshaping the relationship between pharmaceutical companies, healthcare providers, and patients. This review article explores the multifaceted impact of DTC advertising on pharmaceutical sales and the broader healthcare ecosystem. Initially, pharmaceutical marketing primarily targeted healthcare professionals through detailing, but regulatory changes in the 1990s, particularly in the U.S., enabled direct engagement with consumers via mass media and digit

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Muthaly, Siva, Hong-Youl Ha, Jing Ping Yeo, and Nam-Yun Kim. "Effects on Direct-to-Consumer Advertising of Prescription Drugs in Singapore: The Moderating Role of Low Credibility." International Area Review 12, no. 2 (2009): 215–29. http://dx.doi.org/10.1177/223386590901200211.

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As consumer beliefs about direct-to-consumer (“DTC‘) advertising vary, two different types of beliefs (beliefs about DTC advertising and beliefs about quality of treatment) are associated with how consumers' beliefs affect behavioral intentions. The authors also consider how consumers' judgments of DTC advertising of prescription drugs vary with different levels of credibility. Taking a moderating effect perspective on the consumer beliefs-behavioral intentions formation, the authors theorize that the lower level of credibility is a key element in facilitating consumer activity. Data from Sing

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Calfee, John E. "Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs." Journal of Public Policy & Marketing 21, no. 2 (2002): 174–93. http://dx.doi.org/10.1509/jppm.21.2.174.17580.

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In August 1997, the Food and Drug Administration (FDA) announced a reinterpretation of its rules on direct-to-consumer (DTC) advertising, the effect of which was to permit branded broadcast advertisements and therefore to increase the volume of DTC advertising several-fold. A substantial body of research, consisting primarily of consumer surveys, provides the basis for a preliminary assessment of the effects of DTC advertisements. The FDA's own assessment, that DTC advertisements can provide substantial benefits and do not appear to cause substantial harm, is consistent with survey and other d

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Limbu, Yam, and Ivonne M. Torres. "The Effects of Involvement and Ad Type on Attitudes toward Direct-To-Consumer Advertising of Prescription Drugs." Journal of Health and Human Services Administration 32, no. 1 (2009): 51–82. http://dx.doi.org/10.1177/107937390903200102.

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This article examines consumers’ attitudes toward Direct-to-Consumer (DTC) advertising of prescription drugs that are influenced by the use different types of DTC ads and product involvement. Our findings suggest that product involvement and the type of DTC ad are significant predictors of consumers’ attitudinal responses toward DTC advertising. High involvement consumers have more favorable attitudes toward the drug's price, DTC ad and brand name, and a higher intention to ask a doctor about the advertised drug than low involvement consumers. In contrast to Informational and Reminder DTC ads,

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Sheehan, Kim Bartel. "Focus on Research: Direct-to-Consumer (DTC) Advertising: Introduction." Journal of Advertising 36, no. 3 (2007): 121. http://dx.doi.org/10.2753/joa0091-3367360309.

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Constantin, Dan Alexandru, Ionut Horia Cioriceanu, and Liliana Marcela Rogozea. "Ethical Guidelines for Direct-To-Consumer Promotion of Transcranial Magnetic Stimulation." American Journal of Therapeutics 32, no. 3 (2025): e269-e273. https://doi.org/10.1097/mjt.0000000000001974.

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Background: Medical providers started to consider Transcranial Magnetic Stimulation (TMS) for the noninvasive treatment of different psychiatric and neurology disorders as this technique become more popular in recent years. Many medical providers are trying to reach patients using direct-to-consumer (DTC) promotion of approved and off-label indications. Most of the time, these ads exaggerate benefits, create unrealistic expectations, and often exaggerate benefits. The procedure is expensive, and many insurance companies do not reimburse it; some patients may not have access to it. The study ex

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Cheong, Yunjae, and Kihan Kim. "An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending." International Journal of Advertising 33, no. 1 (2014): 91–112. http://dx.doi.org/10.2501/ija-33-1-091-112.

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Vigilante, William J., Christopher Mayhorn, and Michael S. Wogalter. "Direct-to-Consumer (DTC) Prescription Drug Advertising on Television and Online Purchases of Medications." Proceedings of the Human Factors and Ergonomics Society Annual Meeting 51, no. 18 (2007): 1272–76. http://dx.doi.org/10.1177/154193120705101847.

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The present research explored several aspects concerning hazard/risk communication in direct-to-consumer (DTC) television advertising. Results indicated that participants frequently encounter DTC ads and some report information seeking as a result. Participants reported that their physicians will fill their requests for DTC advertised drugs. They report infrequently making online (Internet) purchases of prescription drugs possibly due to safety and legal concerns. Implications of the findings for factors/ergonomics (HF/E) professionals are discussed.

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Dissertations / Theses on the topic "Direct-to-Consumer Advertising (DTC)"

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Kang, Hannah. "Stigma reducing components of direct-to-consumer advertising : theory-driven content analysis of print direct-to-consumer advertising." Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1364.

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Fancera, Nicholas Dominick. "Direct-to-Consumer Messaging: A Phenomenological Examination of DTC Best Practices." Scholar Commons, 2015. https://scholarcommons.usf.edu/etd/5475.

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This study is designed as the building of a foundation in standardizing best practices when designing Direct-to-Consumer messaging. With this being a new and expanding field of marketing and advertising for the high visibility pharmaceutical industry, an establishment of conceptual templature, around which Direct-to-Consumer messaging campaign can be built, offers an opportunity to build a new and vibrant branch on the well-established messaging field. This is particularly important when recognizing the unique needs and requirements of both the pharmaceutical industry and its audience in learn

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Pack, Jessica K. B. A. "The Impact of the Myriad Direct-to-Consumer Advertising Campaign for BRCA1/2 Genetic Testing in the Greater Cincinnati Area." University of Cincinnati / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1311692006.

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Cabrera, Brooke A. "The impact of direct-to-consumer (DTC) prescription drug advertising on the pharmaceutical salesperson/doctor relationship : a pilot study." Honors in the Major Thesis, University of Central Florida, 2003. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/310.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.<br>Bachelors<br>Business Administration<br>Marketing

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Vigilante, William John Jr. "Direct-to-Consumer (DTC) Advertising of Prescription Medications on the World Wide Web: Assessing the Communication of Risks and Benefits." NCSU, 2001. http://www.lib.ncsu.edu/theses/available/etd-20010731-123749.

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<p>Recently, pharmaceutical manufacturers have begun using direct-to-consumer (DTC) advertisements to convey prescription medication information directly to consumers. The current research explores several factors that may influence the communication of risk and benefit information in DTC advertisements on the World Wide Web (WWW). Specifically, this study focused on the effects of integrating and separating risk and benefit information at different levels of a DTC prescription medication advertisement web site hierarchy. The study also examined how risk/benefit information placement was affec

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Chen, Hai Dubo. "The Influence of Direct-to-Consumer Advertising: Who Will Talk to Their Doctor as A Result of Prescription Drug Advertisement?" VCU Scholars Compass, 2005. http://scholarscompass.vcu.edu/etd/1300.

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OBJECTIVES: To identify the types of patients who talk with their physicians as a result of Direct-to-Consumer (DTC) advertising. METHODS: Data were taken from a national survey, "Public Health Impact of Direct-to-Consumer Advertising of Prescription Drugs, July 2001- January 2002", conducted by researchers from Harvard Medical School. Participants (n = 3000) were interviewed by telephone. We constructed a conceptual framework consisting of outcomes (3 types of physician visits), intervention (DTC experience) and five groups of explanatory factors (health beliefs, demographics, health status,

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Comer, Erin Elizabeth. "Cybermedicine: Web-based Health Care and the Changing Physician-patient Relationship." Thesis, Boston College, 2005. http://hdl.handle.net/2345/363.

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Thesis advisor: John J. Michalczyk<br>The internet is changing health care right under out very noses. In doing so, it may have great impact on the physician-patient relationship. This relationship exists along a continuum, with paternalism at one end and total patient autonomy at the other. Various aspects of web-based health care (eHealth) are pushing the equilibrium one way or the other. Aspects of eHealth considered include: general health information websites, internet pharmacies, health communication infrastructures (as in physician-patient email and electronic medical records), and fina

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Hesselbacher, Elizabeth, Aaron Pié, and Aimee Quesnel. "Student Pharmacists’ Attitudes Regarding Direct-To-Consumer Advertising (DTCA)." The University of Arizona, 2009. http://hdl.handle.net/10150/623964.

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Class of 2009 Abstract<br>OBJECTIVES: The purpose of this study was to expand the current knowledge regarding opinions about the consequences of DTCA, specifically in terms of their implications for pharmacy practice. We evaluated this by examining student pharmacist attitudes toward DTCA and their perception of its practical ramifications as they progressed through pharmacy coursework. We also compared attitudes of student pharmacists’ with those of practicing pharmacists’ as previously published. METHODS: Students at the University of Arizona College of Pharmacy, enrolled in their 1st, 2nd,

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Nikam, Prashant Tukaram. "Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent." Connect to this title online, 2003. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1054007801.

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Thesis (Ph. D.)--Ohio State University, 2003.<br>Title from first page of PDF file. Document formatted into pages; contains xv, 159 p.; also includes graphics (some col.) Includes bibliographical references (p. 152-159). Available online via OhioLINK's ETD Center

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Baird-Harris, Kay. "Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc12077/.

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Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and benefits associated with drug use. Evaluating the images in DTCA is important because individuals may rely on the visual message if the wording is overly complex. Using semiotics, this study aims to evaluate whether there is functional equivalence in the presentation of risk and benefit information

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Books on the topic "Direct-to-Consumer Advertising (DTC)"

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United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism. Direct to consumer advertising (DTC): Hearing before the Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Seventh Congress, first session, July 24, 2001. U.S. G.P.O., 2004.

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Committee on Commerce Science (senate), United States Senate, and United States United States Congress. Direct to Consumer Advertising (DTC). Independently Published, 2019.

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US GOVERNMENT. Direct to Consumer Advertising (Dtc): Hearing Before the Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism of the Committee on Commerce,. Government Printing Office, 2004.

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Book chapters on the topic "Direct-to-Consumer Advertising (DTC)"

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Goldsworthy, Richard, and Christopher Mayhorn. "Direct-to-consumer (DTC) prescription drug advertising: Exploring self-reports of media exposure and associate behaviors." In Advances in Human Factors, Ergonomics, and Safety in Manufacturing and Service Industries. CRC Press, 2010. http://dx.doi.org/10.1201/ebk1439834992-86.

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Pandey, Jaya Rani, Ajeya Jha, and Saibal Kumar Saha. "Impact of Manipulative Character of Direct-to-Consumer Promotion." In Dynamic Perspectives on Globalization and Sustainable Business in Asia. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7095-0.ch013.

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Marketing of pharmaceutical products has remained under firm hold of ethical and legal norms. Direct advertising or any other form of direct promotion has been illegal in any or every country. Arrival of information technology, however, has ensured patients now have direct access to every possible detail of their ailments and their treatment through direct-to-consumer promotion (DTCP). Certain studies have shown that physicians consider DTCP to have manipulative character and are designed by pharmaceutical companies with ulterior motives. The aim is to explore relationship between manipulative character on self-medication propensity, negative perception, and poor patient-physician relationship as per the perception of physicians. With data from 218 physicians, insights into perceived manipulative character, self-medication propensity, negative perception, and poor patient-physician relationship have been achieved. The finding has important implications for regulatory bodies, pharmaceutical companies, and healthcare sector stakeholders.

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Fogel, Joshua, and Rivka Herzog. "Direct-to-Consumer Prescription Medication Advertisements and Use of Different Types of Media." In Research Anthology on Social Media Advertising and Building Consumer Relationships. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-6287-4.ch059.

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The authors are not aware of any research for Internet social media direct-to-consumer prescription medication advertisements (DTCA) related to consumer behavior. The authors study (n=635) the association of traditional and digital media DTCA including Internet social media with the intentions to seek and behavior of obtaining additional information about a prescription medication after seeing a DTCA. This research found that advertisements seen on traditional/cable television were associated with decreased behavior. Advertisements seen on Internet television were associated with increased behavior. Seeking additional information of reading print content on the Internet was associated with increased behavior. No social media advertisements were associated with either intentions or behavior. Companies designing Internet and social media advertising platforms, pharmaceutical brand managers, and pharmaceutical marketers should consider these findings when tailoring their DTCA campaigns.

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