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Relevant bibliographies by topics / Direct-to-Consumer Advertising (DTC) / Dissertations / Theses

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Dissertations / Theses on the topic 'Direct-to-Consumer Advertising (DTC)'

Author: Grafiati

Published: 7 June 2025

Last updated: 16 July 2025

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1

Kang, Hannah. "Stigma reducing components of direct-to-consumer advertising : theory-driven content analysis of print direct-to-consumer advertising." Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1364.

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2

Fancera, Nicholas Dominick. "Direct-to-Consumer Messaging: A Phenomenological Examination of DTC Best Practices." Scholar Commons, 2015. https://scholarcommons.usf.edu/etd/5475.

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This study is designed as the building of a foundation in standardizing best practices when designing Direct-to-Consumer messaging. With this being a new and expanding field of marketing and advertising for the high visibility pharmaceutical industry, an establishment of conceptual templature, around which Direct-to-Consumer messaging campaign can be built, offers an opportunity to build a new and vibrant branch on the well-established messaging field. This is particularly important when recognizing the unique needs and requirements of both the pharmaceutical industry and its audience in learn

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3

Pack, Jessica K. B. A. "The Impact of the Myriad Direct-to-Consumer Advertising Campaign for BRCA1/2 Genetic Testing in the Greater Cincinnati Area." University of Cincinnati / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1311692006.

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4

Cabrera, Brooke A. "The impact of direct-to-consumer (DTC) prescription drug advertising on the pharmaceutical salesperson/doctor relationship : a pilot study." Honors in the Major Thesis, University of Central Florida, 2003. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/310.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.<br>Bachelors<br>Business Administration<br>Marketing

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5

Vigilante, William John Jr. "Direct-to-Consumer (DTC) Advertising of Prescription Medications on the World Wide Web: Assessing the Communication of Risks and Benefits." NCSU, 2001. http://www.lib.ncsu.edu/theses/available/etd-20010731-123749.

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<p>Recently, pharmaceutical manufacturers have begun using direct-to-consumer (DTC) advertisements to convey prescription medication information directly to consumers. The current research explores several factors that may influence the communication of risk and benefit information in DTC advertisements on the World Wide Web (WWW). Specifically, this study focused on the effects of integrating and separating risk and benefit information at different levels of a DTC prescription medication advertisement web site hierarchy. The study also examined how risk/benefit information placement was affec

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6

Chen, Hai Dubo. "The Influence of Direct-to-Consumer Advertising: Who Will Talk to Their Doctor as A Result of Prescription Drug Advertisement?" VCU Scholars Compass, 2005. http://scholarscompass.vcu.edu/etd/1300.

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OBJECTIVES: To identify the types of patients who talk with their physicians as a result of Direct-to-Consumer (DTC) advertising. METHODS: Data were taken from a national survey, "Public Health Impact of Direct-to-Consumer Advertising of Prescription Drugs, July 2001- January 2002", conducted by researchers from Harvard Medical School. Participants (n = 3000) were interviewed by telephone. We constructed a conceptual framework consisting of outcomes (3 types of physician visits), intervention (DTC experience) and five groups of explanatory factors (health beliefs, demographics, health status,

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7

Comer, Erin Elizabeth. "Cybermedicine: Web-based Health Care and the Changing Physician-patient Relationship." Thesis, Boston College, 2005. http://hdl.handle.net/2345/363.

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Thesis advisor: John J. Michalczyk<br>The internet is changing health care right under out very noses. In doing so, it may have great impact on the physician-patient relationship. This relationship exists along a continuum, with paternalism at one end and total patient autonomy at the other. Various aspects of web-based health care (eHealth) are pushing the equilibrium one way or the other. Aspects of eHealth considered include: general health information websites, internet pharmacies, health communication infrastructures (as in physician-patient email and electronic medical records), and fina

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8

Hesselbacher, Elizabeth, Aaron Pié, and Aimee Quesnel. "Student Pharmacists’ Attitudes Regarding Direct-To-Consumer Advertising (DTCA)." The University of Arizona, 2009. http://hdl.handle.net/10150/623964.

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Class of 2009 Abstract<br>OBJECTIVES: The purpose of this study was to expand the current knowledge regarding opinions about the consequences of DTCA, specifically in terms of their implications for pharmacy practice. We evaluated this by examining student pharmacist attitudes toward DTCA and their perception of its practical ramifications as they progressed through pharmacy coursework. We also compared attitudes of student pharmacists’ with those of practicing pharmacists’ as previously published. METHODS: Students at the University of Arizona College of Pharmacy, enrolled in their 1st, 2nd,

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9

Nikam, Prashant Tukaram. "Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent." Connect to this title online, 2003. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1054007801.

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Thesis (Ph. D.)--Ohio State University, 2003.<br>Title from first page of PDF file. Document formatted into pages; contains xv, 159 p.; also includes graphics (some col.) Includes bibliographical references (p. 152-159). Available online via OhioLINK's ETD Center

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10

Baird-Harris, Kay. "Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc12077/.

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Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and benefits associated with drug use. Evaluating the images in DTCA is important because individuals may rely on the visual message if the wording is overly complex. Using semiotics, this study aims to evaluate whether there is functional equivalence in the presentation of risk and benefit information

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11

Vigilante, William John. "Direct-to-consumer (DTC) advertising of prescription medications on the World Wide Web assessing the communication of risks and benefits /." 2001. http://www.lib.ncsu.edu/etd/public/etd-56361231610122111/etd.pdf.

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12

Bhutada, Nilesh S. "Impact of coupon promotions in print Direct-To-Consumer (DTC) advertising on consumers' attitudes and behaviors an Elaboration Likelihood Model approach /." 2008. http://purl.galileo.usg.edu/uga%5Fetd/bhutada%5Fnilesh%5Fs%5F200812%5Fphd.

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Thesis (Ph. D.)--University of Georgia, 2008.<br>Directed by Matthew Perri, III. Includes an article submitted to, and an article accepted by, The Association for Marketing & Health Care Research Annual Meeting and Conference. Includes bibliographical references (leaves 112-122).

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13

Linden, Jeffrey Michael. "Direct to consumer prescription drug advertising." Thesis, 2012. http://hdl.handle.net/2152/ETD-UT-2012-08-5945.

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This study intended to examine the effects of Direct-to-Consumer prescription drug advertising (DTCA). Looking specifically for the behavioral effects that exposure to DTCA had on consumers, data was collected about respondents’ actions after seeing or hearing an advertisement for a prescription drug. Application of the Theory of Planned Behavior and the Theory of Uses and Gratifications demonstrated the potential psychological factors at play throughout consumers’ decision making process. Advertising congruence with media use was an important aspect of the study as well as grasping respond

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14

Banton, Rachel A. "Wise in One’s Own Conceit: The Effect of Direct-to-Consumer Advertising (DTCA) in Consumer’s Perceived Medical Knowledge." Thesis, 2013. http://spectrum.library.concordia.ca/977133/4/Banton_MSc_S2013.pdf.

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The pharmaceutical industry uses various marketing tactics directed to both health care professionals and consumers alike. Advertising directly to consumers has proven controversial. Critics argue that direct-to-consumer advertising (DTCA) promotes overmedicalization and unwarranted demand for prescription drugs. This study investigated (1) whether consumers’ level of knowledge about a disease or perceived knowledge causes them to seek information from a physician and (2) whether DTCA increases consumers’ perceptions of their level of disease knowledge. Results suggest that DTCA has no meaning

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15

Dunn, Abraham C. "Three essays in empirical industrial organization." Thesis, 2006. http://hdl.handle.net/2152/29589.

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There are many differentiated product industries in which firms offer multiple products in the same market. In making strategic decisions regarding entry, quality and quantity to be supplied for their multiple products firms must consider the competition with rivals as well as cannibalization of their own products that are close substitutes. In this setting, understanding the relationship between the behavior of consumer demand and firms decisions' regarding product characteristics and strategic variables like advertising are fundamental issues in industrial organization. This dissertation emp

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