Relevant bibliographies by topics / Direct-to-consumer and Farm Direct Marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Direct-to-consumer and Farm Direct Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Direct-to-consumer and Farm Direct Marketing"

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Park, Timothy, Ashok K. Mishra, and Shawn J. Wozniak. "Do farm operators benefit from direct to consumer marketing strategies?" Agricultural Economics 45, no. 2 (June 6, 2013): 213–24. http://dx.doi.org/10.1111/agec.12042.

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Pei-An, Liao, Chang Hung-Hao, He Junlin, and Saeliw Kannika. "Diversification of marketing strategies among small farms: empirical evidence from family farms in Taiwan." Agricultural Economics (Zemědělská ekonomika) 63, No. 11 (November 6, 2017): 493–501. http://dx.doi.org/10.17221/148/2016-agricecon.

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Farm marketing has been recognized as an important factor for a successful farm business. Due to the increasing interest of consumers in food safety, direct marketing of farm products to consumers in the local farmers’ markets has become very popular. Compared to traditional farm marketing channels, relatively little is known about the use of direct-to-consumer marketing strategies by farmers. This paper aims to provide a more comprehensive picture of farmers’ choices among available farm marketing channels using the case study of Taiwan. Using a population-based survey of 5600 family farms in Taiwan in 2014, in this study we quantify the extent to which demographic characteristics of farm operators, farm production and family conditions may influence the decision of farms to sell farm products to the government, wholesale markets, and in direct-to-consumer sales. We develop a trivariate probit model, and our results indicate that education level and engagement in the off-farm labour market of farm operators, the number of household members, farm size, land ownership, and the type of farm are the key factors in determining farmers’ choice of marketing channels. The findings of this study may have important implications for the design of more effective farm marketing programs by agricultural authorities.
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Fehér, I. "Direct marketing practice in Hungarian agriculture." Agricultural Economics (Zemědělská ekonomika) 53, No. 5 (January 7, 2008): 230–34. http://dx.doi.org/10.17221/1443-agricecon.

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Farm-sale, also known as direct sale, provides major opportunities to farmers in the future. This kind of sale is of increasing popularity in Europe, but farmers have to be familiar with the regulations concerning processing and sales. Mainly small and medium farmers prefer direct sale. In this activity, they must compete with an increasing number of hypermarkets, supermarkets and wholesale markets. When talking about direct sale, it means that farmers sell their products directly to customers. There are more options: (i) sale in their own shop, (ii) through a catalogue and (iii) delivery to restaurants and shops. It has to be mentioned that the development of special local products means the products representing a common local value and principally those that can be associated with a specific village due to their historical heritage or tradition. There is no standard or official definition for special local products that includes all the possible factors. Efforts of marketing and rural development experts are needed to identify and market these special products to the appropriate consumers. Meanwhile it has to be noticed that, mainly in Europe, the definition and the possibilities of product regulation concerning geographical origin, are clearly defined and well-known. However, the “protection of geographical origin” is not the same issue as “special local products” mentioned above. In a wider sense, these can be described from a marketing point of view as “local product, common product” that interconnect and integrate villages, people and approaches, but are not regulated and protected legally. These products mentioned above reach the consumer in relatively small quantities, through direct sale, and they are often attached to the services of rural tourism. The local products are also developed to ensure high quality products for the consumer or to attract tourists. People can be proud of them since they cannot be bought anywhere else. Advisers are also helping farmers choose the right sales channels to diversify their marketing activities.
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Ahearn, Mary, and James Sterns. "Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast." Journal of Agricultural and Applied Economics 45, no. 3 (August 2013): 497–508. http://dx.doi.org/10.1017/s1074070800005010.

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Given the geography and agroclimatic conditions of the Southeast, coupled with continued population expansion from in-migration, local foods markets may be a promising niche market for some farms in the region. The Southeast has more small farms than any other U.S. region. Using farm-level data, we address the question of how successful southeastern farms engaged in direct sales to consumers differ from other farms. We also include a case study of a marketing association in the panhandle of Florida. In both analyses, we focus on the role of the supply chain for direct sales in explaining farm returns.
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Govindasamy, Ramu, and Rodolfo M. Nayga. "Determinants of Farmer-to-Consumer Direct Market Visits by Type of Facility: A Logit Analysis." Agricultural and Resource Economics Review 26, no. 1 (April 1997): 31–38. http://dx.doi.org/10.1017/s1068280500000812.

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This study identifies several socioeconomic and demographic characteristics of individuals who visited farmer-to-consumer direct markets in New Jersey. The analysis was performed for each type of direct marketing facility: pick-your-own farms, roadside stands, farmers’ markets, and direct farm markets. Logit analysis results indicate that various factors affect visitation to each type of facility. Factors examined include consumer's consumption and variety of fruits and vegetables, price expectation, purpose of buying, age, sex, education, race, income, urbanization, and presence of home garden.
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Govindasamy, Ramu, Ferdaus Hossain, and Adesoji Adelaja. "Income of Farmers Who Use Direct Marketing." Agricultural and Resource Economics Review 28, no. 1 (April 1999): 76–83. http://dx.doi.org/10.1017/s106828050000099x.

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Policy makers are looking for ways to preserve farmlands, especially near urban areas. Farmers are also trying to find ways to increase their farm income by incorporating non-traditional activities into their farm routine. This paper attempts to quantify the contributions of selected nontraditional activities towards farmers’ efforts to enhance their farm income. For farmers involved in direct marketing, a logit model is used to estimate the probability of attaining high income for each activity considered. The results indicate that activities such as agrotourism, direct retailing to consumers, selling of farm related value-added products, greenhouse operations and urban location of farm markets will increase the chance of attaining high income levels.
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Arumugam, S. "Willingness to pay a premium for produce at direct marketing outlets: an ordered probit analysis." SAARC Journal of Agriculture 15, no. 2 (January 25, 2018): 19–30. http://dx.doi.org/10.3329/sja.v15i2.35156.

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The concept of farm to consumer direct marketing has been popularly known to create opportunities for farmer-consumer relationship and enhance the sustainability of the local farming business. The objective of the present study was to predict the consumers’ willingness to pay for fresh produce in the direct marketing outlets and agritourism activities. An Internet survey relating to direct marketing and agritourism was conducted to understand the characteristics of consumers. A total of 1,134 participants completed the survey from Delaware, New Jersey, and Pennsylvania. Based on their responses, an ordered probit model was developed at a low premium (1-5 percent), medium premium (6-10 percent) and high premium (11percent and above) to predict respondents’ willingness to pay a premium for produce sold at direct marketing outlets. The estimated results show that consumers’ willingness to pay more to help preserve farmland or local business is highly significant. However, we discovered an inverse relationship for the Mid-Atlantic fresh greens shoppers. On average, as the travel distance increases, the likelihood of paying a higher premium decrease based on each additional mile they travel. The results of the ordered probit model will help all relevant stakeholders from the Mid-Atlantic States to promote direct marketing and agritourism industry in the region and enhance their knowledge of the industry.SAARC J. Agri., 15(2): 19-30 (2017)
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Walters, S. Alan, Kurt T. Range, Bradley H. Taylor, and Wanki Moon. "Consumer Attitudes for Asian Vegetables in Direct Markets." HortTechnology 18, no. 3 (January 2008): 500–505. http://dx.doi.org/10.21273/horttech.18.3.500.

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Because the demand for Asian vegetables is rapidly increasing in the United States, these crops may provide local market growers new revenue opportunities with high returns per acre. However, consumer attitudes and purchasing habits regarding Asian vegetable crops are poorly understood. Therefore, consumers were surveyed in two direct-market venues (on-farm and farmers market) to measure their familiarity and preferences for Asian vegetables. Attributes that may influence buying decisions such as purchase frequency, consumption behavior, and knowledge of preparation and use were measured. Respondents were generally not familiar with fresh Asian vegetables. Although greater than 80% consumed less than 5 lb per year and less than once per month, the consumers surveyed expressed a strong interest to learn more about these vegetables. Consumers purchased Asian vegetables most often at supermarkets (29.4%) and restaurants (28.1%), and much less at local direct markets (12.5%). Results also indicated that Asians as well as consumers with higher income levels were most likely to consume these vegetables. Thirty-eight percent of consumers strongly indicated that the availability of recipes for various Asian vegetables at direct markets would increase the likelihood for purchase; thus, the opportunity exists to add these vegetables to local production and marketing systems, if recipes were made available at the point-of-purchase.
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Plakias, Zoë T., Iryna Demko, and Ani L. Katchova. "Direct marketing channel choices among US farmers: evidence from the Local Food Marketing Practices Survey." Renewable Agriculture and Food Systems 35, no. 5 (March 25, 2019): 475–89. http://dx.doi.org/10.1017/s1742170519000085.

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AbstractDue to strong interest in local foods by US consumers, farmers are now marketing not only to traditional wholesale outlets but also via short supply chains to consumers, grocers, restaurants, schools and other local intermediaries. Our research questions are: (1) what farm and farmer characteristics predict farmers’ participation in various direct marketing channels, and (2) what farm and farmer characteristics predict farmers’ choice of a particular combination of direct marketing channels? This work is important because prior research suggests that while total direct sales via short supply chains continue to grow, direct-to-consumer sales (e.g. via farmers’ markets and Community Support Agriculture, or CSAs) are plateauing. Our work highlights key relationships and implies potential barriers and opportunities for farmers in this maturing local foods landscape. To answer our research questions empirically, we employ the 2015 Local Food Marketing Practices Survey, collected by USDA in 2016, and binomial and multinomial logit regressions. Our research yields a number of useful results. For example, we find evidence suggesting the existence of product-specific barriers to participation in certain channels; livestock producers are less likely than other farmers to sell directly to retailers, whereas vegetable farmers are less likely to sell to intermediaries. We also find that beginning farmers are more likely to sell directly to retailers, but less likely to sell to intermediaries than more established farmers, suggesting potential barriers and opportunities for entry into this channel for less experienced farmers. These insights suggest potential areas of attention for policymakers and other decisionmakers, as well as areas for future study.
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Jibb, Stacey. "The rise of the local food movement and its impact on rural economies: With examples from the Region of Durham." Papers in Canadian Economic Development 18 (April 11, 2019): 98. http://dx.doi.org/10.15353/pced.v18i0.96.

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<p>Rural economies across North America continue to see the positive impacts of the rise of the local food movement and the evolution of the local food system. Local food is a fluid definition impacted by several factors. Government policy, geography and the personal relationships that develop between producer and consumer all play a part in shaping what is local. This has altered how consumers interact with the local food economy and has given rise to direct-farm marketing and agri-tourism as ways to participate in the local food system. Using examples from northern Durham Region, this paper examines how rural economies are impacted by the growing demand for access to local food and how that translates into direct impacts for the local economy. </p><p><strong>Keywords: </strong>local food, local food movement, rural economies, direct-farm marketing, food economy</p>
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Dissertations / Theses on the topic "Direct-to-consumer and Farm Direct Marketing"

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McLennan, Steven. "THE IMPACT OF LOCAL ON MEAT PURCHASING DECISIONS." DigitalCommons@CalPoly, 2014. https://digitalcommons.calpoly.edu/theses/1315.

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The research examines the target market for a meat product produced by the local university. Further, desirable attributes of meat and how consumers definition of “locally produced and/or raised” are identified. A total of 290 personal interviews were completed in San Luis Obispo County, California on the consumers’ willingness to purchase Cal Poly meat. Likely purchasers are found to be 31 percent of the San Luis Obispo population. The target buyer of Cal poly meat products are both male and females, who tend to be older, and make more than $60,000 a year. Local is defined by 31 percent of likely Cal Poly Meats buyers as being grown and/or raised within the county they reside in, and also shared by residents of San Luis Obispo County. Additionally, it was found local vegetables are a more highly valued product than local meats, fruits, and wines product grown within the San Luis Obispo County.
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Kennedy-Tucker, Patricia Elaine. "Direct-to-Consumer Advertising of Drugs and Patients' Health Care Seeking Behaviors." ScholarWorks, 2014. https://scholarworks.waldenu.edu/dissertations/42.

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Known as direct-to-consumer advertising (DTCA), pharmaceutical companies in the United States are permitted to advertise prescription drugs directly to consumers. The purpose of this quantitative study was to determine if an association exists between DTCA and health care-seeking behaviors. The theoretical framework for this study involved social learning theory, information integration theory, and prospect theory. The research questions identified if exposure to DTCA (a) is associated with physician office visits, (b) influences a patient/physician conversation regarding a prescription, (c) influences requesting a prescription, and (d) has an impact on patients' ratings of the overall interaction with the physician. Data were derived from an online survey adapted from the U.S. Food and Drug Administration. Participants included 235 college-affiliated adults. Data were analyzed using descriptive statistics and analysis of variance. The Bonferroni correction was used to control the family-wise Type I error rate. The most significant findings of this study are that DTCA is associated with patients asking more questions, having more office visits, and patients having a lower overall health status. Future researchers should consider a non-college-affiliated sample and the post-implementation impact of the Affordable Care Act. This study helps to address the community challenges of how DTCA impacts prescription drug use and costs, as well as patients' understanding of the associated risks. Having knowledge of the impact of DTCA can help patients and their communities, employers, and governments make more informed decisions that will positively impact their health, wellbeing, and prescription expenses.
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Greco, Lauren. "Farm Fresh Food Boxes." ScholarWorks @ UVM, 2020. https://scholarworks.uvm.edu/graddis/1180.

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In response to trends that challenge food access, farmer livelihoods and public health, several market and social institutions have pursued the development of alternative food systems (AFS). These attempt to support the production and distribution of foods with important qualities, such as attention to specific growing practices, higher worker standards, superior product quality and taste, support for environmental health and farmer well-being (Valchuis et al. 2015). While there has been some success in these efforts, as evidenced by the growth of farmers’ markets, community supported agriculture programs, and farm-to-institution relationships, growth in direct to consumer markets has flattened in recent years (USDA 2012) and there are still many barriers that limit the efficacy and reach of AFS. Farmers and distributors are constantly innovating, trialing new ideas and re-thinking old ones in hopes of overcoming or circumventing these challenges. The Farm Fresh Food Box (F3B) project is one such market innovation that hybridizes direct to consumer (DTC) and value chain models with the goal of expanding producer sales and improving rural food access. Researchers and extension professionals from University of Vermont, University of Washington, Evergreen State College, and University of California studied the efficacy of F3B as a potential food system innovation through an applied project in partnership with small farmers and retailers. Research efforts focused on understanding challenges and opportunities for success within the model, as well as gleaning fundamental take-aways to better inform the broader knowledge of the continuum between DTC and value chain distribution systems. This thesis considers findings from the first half of this research project. The first article Farm Fresh Food Boxes: Pilot Study Findings of Farmer-Rural Retailer Partners assesses the pilot season of the project and identifies major challenges and associated learning opportunities, with a focus on implications for Extension personnel.The second article, Farm Fresh Food Boxes: Relationships in Value-Chain Partnerships, merges existing knowledge of strategies and barriers that characterize DTC with current understanding of value-chains to better understand the process of expanding into new consumer populations. This analysis focuses on how the quality of the relationship between producers and retailers impacts overall success when expanding into new or unusual venues. Unlike much of the previous value-chain research, this paper places unique emphasis on the importance of the farmer-retailer relationship.
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Greenslit, Nathan P. "Pharmaceutical relationships : intersections of illness, fantasy, and capital in the age of direct-to-consumer marketing." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/62963.

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Thesis (Ph. D. in History, Anthropology, and Science, Technology and Society (HASTS))--Massachusetts Institute of Technology, Program in Science, Technology and Society, 2007.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 278-289).
This dissertation is a multi-sited ethnography among marketers, consumer-patients and psychiatrists in the U.S. It explores the recent history of styles of pharmaceutical advertising that have come about in response to FDA regulations and ethical issues raised by patients and the press about how the pharmaceutical industry shapes drug research. Specifically this dissertation explores the role of direct-to-consumer drug marketing (DTC) in the consumption and experience of antidepressants, including a cultural shift in the U.S. towards how the consumer negotiates new ethical injunctions to manage his or her own identity through pharmaceuticals. A key focus is how marketers carve out their own ethical niche from which they innovate on ways to persuade consumer audiences with scientific facts that double as public relations. This dissertation gives special attention to how individuals encounter and incorporate the putative neuroscience of DTC advertising of antidepressants to negotiate their personal knowledge of illness, and to manage their identity, everyday practices, and professional pursuits. From these ethnographic encounters I have identified "illness," "fantasy," and "capital" as three key themes for my analysis of DTC marketing. In turn I have combined the very different literatures on illness (which address patient advocacy movements and health care seeking and questions of how medical diagnoses can be deployed as social norms), fantasy (which address psychoanalytic conceptions of desire and self, as well as semiotic understandings of consumption), and capital (which address health care market competition, and negotiations with the FDA over truth in advertising). In sum, this dissertation offers a thick description of "ethical identity management" in the contemporary landscape of U.S. pharmaceutical consumption.
by Nathan P. Greenslit.
Ph.D.in History, Anthropology, and Science, Technology and Society (HASTS
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Kulesza, Marie. "Revenue Management Strategies for Long-Term Survival of Small-Farm Wineries." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7398.

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Some owners of small-farm wineries have moved to direct and alternative revenue management strategies to generate revenue and create brand awareness because of increased competition and regulatory changes. Research has revealed that owners of small-farm wineries remain financially reliant on direct-to-consumer sales through tasting rooms that represent an estimated 70% of their total revenue generated. This qualitative multiple case study was an exploration of how revenue management decisions of small-farm winery owners may contribute to long-term survival in a regulated industry. Dynamic capabilities concept was the conceptual framework for this study. The study population consisted of 3 small-farm winery owners in Connecticut who have operated a winery with Connecticut Grown designation for at least 10 years. Data were collected through semistructured interviews, organizational documents, observation notes, and review of each winery's website. Three themes emerged from data analysis: focus on brand and customer base, constraints consideration, and competitors' impact. The findings and recommendations from this study may further small-farm winery owners' understanding of revenue management strategies they can use to overcome constraint challenges and mitigate competitors' impact. As small-farm winery owners improve profitability and sustain long-term survival, subsequent positive social change, such as small business development and increased employment opportunities, may lead to economic prosperity for the local community and financial stability of community residents.
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Dias, Mark F. "Ask your doctor : the direct-to-consumer (DTC) priming effect of pharmaceutical marketing on purchasing and health seeking behavior /." Abstract and full text available, 2009. http://149.152.10.1/record=b3079641~S16.

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Thesis (M.A.) -- Central Connecticut State University, 2009.
Thesis advisor: Joanne DiPlacido. "... in partial fulfillment of the requirements for the degree of Master of Arts in Psychology." Includes bibliographical references (leaves 103-114). Also available via the World Wide Web.
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Kumar, Sheila. "The relationship between direct to consumer marketing and the self-perception of GERD symptoms in the young adult population." [New Haven, Conn. : s.n.], 2007. http://ymtdl.med.yale.edu/theses/available/etd-08152007-123038/.

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Cabrera, Brooke A. "The impact of direct-to-consumer (DTC) prescription drug advertising on the pharmaceutical salesperson/doctor relationship : a pilot study." Honors in the Major Thesis, University of Central Florida, 2003. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/310.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.
Bachelors
Business Administration
Marketing
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Baird-Harris, Kay. "Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc12077/.

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Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and benefits associated with drug use. Evaluating the images in DTCA is important because individuals may rely on the visual message if the wording is overly complex. Using semiotics, this study aims to evaluate whether there is functional equivalence in the presentation of risk and benefit information in prescription drug direct-to-consumer television advertising. A new analytical method is created and used to assess the consistency between the messages contained in the voice track, the primary visual images, and the superscript/ subscript text. The results indicate that risk and benefit messages in this DTCA sample lack functional equivalence. However, it is important to properly frame these findings as the study does not evaluate viewer comprehension of the various message structures.
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"Consumer Demand for Local Food from Direct-to-Consumer versus Intermediated Marketing Channels." Doctoral diss., 2018. http://hdl.handle.net/2286/R.I.51618.

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abstract: Consumers can purchase local food through intermediated marketing channels, such as grocery stores, or through direct-to-consumer marketing channels, for instance, farmers markets. While the number of farms that utilize direct-to-consumer outlets keeps increasing, the direct-to-consumer sales remain lower than intermediated sales. If consumers prefer to purchase local food through intermediated channels, then policies designed to support direct channels may be misguided. Using a variety of experiments, this dissertation investigates consumer preferences for local food and their demand differentiated by marketing channel. In the first essay, I examine the existing literature on consumer preferences for local food by applying meta-regression analysis to a set of eligible research papers. My analysis provides evidence of statistically significant willingness to pay for local food products. Moreover, I find that a methodological approach and study-specific characteristics have a significant influence on the reported estimates for local attribute. By separating the demand for local from the demand for a particular channel, the second essay attempts to disentangle consumers’ preferences for marketing channels and the local-attribute in their food purchases. Using an online choice experiment, I find that consumers are willing to pay a premium for local food. However, they are not willing to pay premiums for local food that is sold at farmers markets relative to supermarkets. Therefore, in the third essay I seek to explain the rise in intermediated local by investigating local food shopping behavior. I develop a model of channel-selection in a nested context and apply it to the primary data gathered through an online food diary. I find that, while some consumers enjoy shopping at farmers markets to meet their objectives, such as socialization with farmers, the majority of consumers buy local food from supermarkets because they offer convenient settings where a variety of products can be bought as one basket. My overall results suggest that, if the goal is to increase the sales of local food, regardless of the channel, then existing supply-chain relationships in the local food channel appear to be performing well.
Dissertation/Thesis
Doctoral Dissertation Agribusiness 2018
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Books on the topic "Direct-to-consumer and Farm Direct Marketing"

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Klotz, Jennifer-Claire V. How to direct-market farm products on the internet. [Washington, D.C.]: U.S. Dept. of Agriculture, Agricultural Marketing Service, Transportation and Marketing Programs, Marketing Services Branch, 2002.

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Klotz, Jennifer-Claire V. How to direct-market farm products on the internet. [Washington, D.C.]: U.S. Dept. of Agriculture, Agricultural Marketing Service, Transportation and Marketing Programs, Marketing Services Branch, 2002.

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Klotz, Jennifer-Claire V. How to direct-market farm products on the internet. [Washington, D.C.]: U.S. Dept. of Agriculture, Agricultural Marketing Service, Transportation and Marketing Programs, Marketing Services Branch, 2002.

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Williams, Ken L. Direct marketing of consumer insurance to bank customers. New York, N.Y: Executive Enterprises Publications Co., 1986.

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Steve, Kennedy, ed. How to farm successfully--by mail. Carson City, Nev: Argyle Press, 1995.

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National Research Council (U.S.). Committee on Science, Technology, and Law, National Research Council (U.S.). Board on Life Sciences, Institute of Medicine (U.S.). Forum on Drug Discovery, Development, and Translation, Institute of Medicine (U.S.). Roundtable on Translating Genomic-Based Research for Health, National Cancer Policy Forum (U.S.), and National Academies Press (U.S.), eds. Direct-to-consumer genetic testing: Summary of a workshop. Washington, D.C: National Academies Press, 2011.

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Johnson, Deborah. How to farm $uccessfully--by mail: Deborah Johnson and Steve Kennedy. 2nd ed. Carson City, NV: Argyle Press, 2003.

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Bayus, Barry L. Applying targeted-marketing principles to consumer durables: Working paper. Cambridge, Mass: Marketing Science Institute, 1991.

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Bayus, Barry L. Applying targeted-marketing principles to consumer durables: Working paper. Cambridge, Mass: Marketing Science Institute, 1991.

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Office, General Accounting. Prescription drugs: FDA oversight of direct-to-consumer advertising has limitations : report to Congressional Requesters. Washington, D.C: The Office, 2002.

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Book chapters on the topic "Direct-to-consumer and Farm Direct Marketing"

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Liu, Qiang, and Sachin Gupta. "Direct-to-Consumer Advertising of Pharmaceuticals: An Integrative Review." In International Series in Quantitative Marketing, 629–49. New York, NY: Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-7801-0_21.

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Spake, Deborah F., and Mathew Joseph. "Direct-to-Consumer Advertising: Market Driving Changes in the Pharmaceutical Industry." In Revolution in Marketing: Market Driving Changes, 168. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11761-4_80.

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Ball, Jennifer G., Danae Manika, and Patricia A. Stout. "Building a Theoretical Model of Trust in Direct-to-Consumer Advertising." In Marketing Challenges in a Turbulent Business Environment, 39. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_12.

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Schrader, Julie Toner. "Controversial Issues Surrounding Direct-to-Consumer Advertisements of Prescription Drugs." In Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference, 570–75. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13159-7_123.

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Pelletier, Mark J., Kenneth W. Graham, Karen Hopkins, and Christopher D. Hopkins. "Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-to-Consumer Pharmaceutical Advertising: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 247–48. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_77.

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Arnold, Denis G., and James L. Oakley. "Pharmaceutical Industry Compliance with Industry Guiding Principles for Direct-to-Consumer Advertising." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 346. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_96.

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Manika, Danae. "How Consumers Process Prevention-Oriented Direct-to-Consumer Advertising Messages: A Conceptual Paper." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 784. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_209.

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Maddox, Lynda M. "The Use of Web Sites for Direct to Consumer Information on Prescription Drugs: Effects and Implications." In Proceedings of the 1998 Multicultural Marketing Conference, 392. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17383-2_77.

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Lonsert, Michael. "Direct-to-Consumer-Marketing in der pharmazeutischen Industrie — Möglichkeiten und Grenzen eines Relationship-Marketing mit Arzneimittel-Konsumenten." In Handbuch Pharma-Management, 337–59. Wiesbaden: Gabler Verlag, 1995. http://dx.doi.org/10.1007/978-3-322-90784-4_17.

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Karamouzi, Eugenia, Eleni Tsironi, and Panopoulos Panagiotis. "Legislation of the EU on organic cultivation." In Manuali – Scienze Tecnologiche, 39. Florence: Firenze University Press, 2020. http://dx.doi.org/10.36253/978-88-5518-044-3.39.

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This topic will provide an overview of the Legislation on organic cultivation. The EU sets out a number of rules and regulations governing the production, distribution and marketing of organic products in the EU. This is to satisfy consumer demand for trustworthy organic products whilst providing a fair marketplace for producers, distributors and marketers. Organic farming is a fast growing area in European agriculture, which is a direct result of increased consumer interest in organic products. In response to the challenges posed by this rapid expansion and in order to provide an effective legal framework for the industry, the EU has passed new legislation that will come into force on 1 January 2021
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Conference papers on the topic "Direct-to-consumer and Farm Direct Marketing"

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Prabowo, Agung, Yenni Sri Utami, and Oliver Samuel Simanjuntak. "Revitalization Of Batik Tulis Giriloyo Small Business After The Covid-19 Pandemic Through The Storytelling Approach." In LPPM UPN "VETERAN" Yogyakarta International Conference Series 2020. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/pss.v1i1.188.

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Batik Giriloyo is the oldest written batik center in Yogyakarta. The Batik Giriloyo tradition has a strong emotional connection with the Kraton Yogyakarta tradition due to the development of the courtiers who guarded the tombs of the kings in Imogiri. This historical background makes the Batik Giriloyo motifs have a strong market in a storytelling marketing platform. So far, sales of Batik Giriloyo have relied on direct sales. However, the Covid-19 outbreak caused sales to decline. Changes in consumer behavior will have a permanent impact on sales not anticipated. Changes in consumer social behavior will change their shopping behavior. Reduced contact (less contact) will be a threat. For information technology to be the preferred way of selling, several studies have stated that technology will be useful in supporting the sustainability of people's lives. On the other hand, technology is less able to persuade. This research tries to make a promotional model based on storytelling by utilizing technology 4.0 as a marketing medium. The method used is the exploratory method. Exploration is used to find potential stories in Batik Giriloyo. The results show that the Batik Giriloyo motif has various background stories that are very philosophical. Starting from the philosophy of Javanese Culture, Environmental Philosophy, and history.
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Legare, RD, JL Kent, and JS Wilbur. "Assessing personal and family history characteristics of patients seeking cancer risk assessment due to direct-to-consumer marketing in a high risk clinic." In CTRC-AACR San Antonio Breast Cancer Symposium: 2008 Abstracts. American Association for Cancer Research, 2009. http://dx.doi.org/10.1158/0008-5472.sabcs-1100.

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Eissa, Eiman Abdel Maksoud. "Consumer Behavior in Grocery Shopping: Qatari Community during the GCC Blockade." In Qatar University Annual Research Forum & Exhibition. Qatar University Press, 2020. http://dx.doi.org/10.29117/quarfe.2020.0266.

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While Qatar had the highest GDP in the world in 2016, it faced the dilemma of a blockade in June 2017. This had a direct effect on the Qatari community who united and showed clear signs of patriotism. Consumers turned from the blockade countries’ food products to products that were local or those that came from supporting countries. This blockade was seen as an economic opportunity for local brands as well as many international brands since 40% of the food that was previously available came from blockading countries (IISS, 2017). With this, many new brands entered the market and soon prospered. This research aims to compare the changes in the grocery shopping consumer behavior of the Qatari community at the start of the blockade and more than two years later. An Arabic language online survey is conducted on a non-probability-snowball sample of 194 respondents in 2017 and is repeated on a sample of 189 respondents in 2020. Results show that the subjective norm the Qatari community’s consumers have towards grocery products continues to be associated with the political positions of the countries of production. They also show that the most successful marketing technique used by grocery brands is “patriotism.” Moreover, they show that the Qatari community has become more focused on learning the properties and competitive advantages of the products. Conclusions show that the Qatari community has remained consistent with giving priority to buying groceries that support the country and its allies throughout the blockade. They also show that the consumers have become more aware in comparing available products and making educated buying decisions. Further research should be conducted to examine the changes in attitude and consumer behavior after the blockade is lifted.
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Kang, Namwoo, Fred M. Feinberg, and Panos Y. Papalambros. "Integrated Decision Making in Electric Vehicle and Charging Station Location Network Design." In ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/detc2014-35270.

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A major barrier in consumer adoption of electric vehicles (EVs) is ‘range anxiety,’ the concern that the vehicle will run out of power at an inopportune time. Range anxiety is caused by the current relatively low electric-only operational range and sparse public charging station infrastructure. Range anxiety may be significantly mitigated if EV manufacturers and charging station operators work in partnership using a cooperative business model to balance EV performance and charging station coverage. This model is in contrast to a sequential decision making model where manufacturers bring new EVs to the market first and charging station operators decide on charging station deployment given EV specifications and market demand. This paper proposes an integrated decision making framework to assess profitability of a cooperative business models based on a multi-disciplinary optimization model that combines marketing, engineering, and operations. This model is demonstrated in a case study involving battery electric vehicle design and direct-current fast charging station location network in the State of Michigan. The expected benefits can motive both government and private enterprise actions.
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Reports on the topic "Direct-to-consumer and Farm Direct Marketing"

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Diamond, Adam. Facts on Direct-to-Consumer Food Marketing: Incorporating Data from the 2007 Census of Agriculture. U.S. Department of Agriculture, Agricultural Marketing Service, May 2009. http://dx.doi.org/10.9752/ms035.05-2009.

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