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Journal articles on the topic 'Directory marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Zarsky, Terry. "Business Directory Databases." Journal of Business & Finance Librarianship 12, no. 3 (2007): 67–72. http://dx.doi.org/10.1300/j109v12n03_10.

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Sulistianingsih, Indri, Ahmad Akbar, Nova Maya Sari, and Astri Mutia Rahma. "Implementation of Digital Marketing with SEO on Gogalas Website for Business Directory Listing." JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) 6, no. 1 (2023): 1–5. http://dx.doi.org/10.34012/jutikomp.v6i1.3487.

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Gogalas is a website-based application that serves as a directory listing for services and products of small and medium enterprises in the village. The implementation of digital marketing with search engine optimization (SEO) has been applied to improve the visibility and searchability of the website. The purpose of this study is to determine the effectiveness of implementing digital marketing with SEO in improving the website's search engine rankings and visibility. The research method used in this study is descriptive quantitative research with data collection techniques through observation

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Reid, Christine D. "World Food Marketing Directory 2002/2003 (3rd edition)200482World Food Marketing Directory 2002/2003 (3rd edition). London: Euromonitor 2002. 2 vols, ISBN: 1 84264 246 4 £745." Reference Reviews 18, no. 2 (2004): 33–34. http://dx.doi.org/10.1108/09504120410521015.

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James, Stuart. "World Directory of Marketing Information Sources 2nd Edition98315World Directory of Marketing Information Sources 2nd Edition. London: Euromonitor 1998. vi, 561 pp, ISBN: 0 86338 765 9 £295.00." Reference Reviews 12, no. 6 (1998): 17–18. http://dx.doi.org/10.1108/rr.1998.12.6.17.315.

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Greechie, Steven. "Directory of Publishing Industry Resources." Journal of Business & Finance Librarianship 12, no. 4 (2007): 3–22. http://dx.doi.org/10.1300/j109v12n04_02.

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Christensen, Rodney E. "Financial Sourcebooks' Sources: The Directory of Financial Research, Marketing Surveys and Services." Journal of Marketing Research 25, no. 2 (1988): 219. http://dx.doi.org/10.2307/3172659.

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Rihayana, I. Gede, Putu Pradiva Putra Salain, and Nyoman Resa Adhika. "DETERMINING FACTORS FOR MARKETING SUCCESS IN ENDEK AND EMBROIDERED TEXTILE INDUSTRY THROUGH THE INTEGRATION OF ENTREPRENEURSHIP ORIENTATION AND CUSTOMER RELATIONSHIP MARKETING IN MARKETING CAPABILITIES." Review of Management and Entrepreneurship 2, no. 1 (2019): 31–48. http://dx.doi.org/10.37715/rme.v2i1.955.

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The research on the integration of entrepreneurial orientation and customer relationship marketing in building and strengthening marketing capabilities to achieve marketing success in the endek and embroidered woven fabric handicraft industry in Denpasar City was carried out in all businesses that produce and sell woven and embroidery fabrics, and are listed in the Directory of Service Denpasar City Industry and Trade in 2016. Woven and embroidery businesses are spread in four districts with a total of 55 business units. The sample of this study is all members of the population, and placed the

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Wylie, Frank Winston. "Protocol: The international directory for executive entertaining." Public Relations Review 17, no. 2 (1991): 209. http://dx.doi.org/10.1016/0363-8111(91)90065-s.

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Budd, Bruce Q. "Website Data And Uses For Strategic Marketing A Commercial Experience." International Journal of Management & Information Systems (IJMIS) 16, no. 3 (2012): 239. http://dx.doi.org/10.19030/ijmis.v16i3.7076.

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This is an investigation into website analytics and the traffic source effect on goal conversions.The primary objective is to measure its web page analytics and improve its commercial marketing strategy.Crucial benchmarks of website efficacy for improved business optimization were created.Interesting results emerged.Though Google was by far the best traffic source, it did not achieve the highest comparative goal conversion rate.While Facebook had a lower conversion rate, they attracted the highest traffic flow for returning visitors.Hotfrog.com.au results showed a 100% conversion rate with all

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Christensen, Rodney E. "Book Review: Financial Sourcebooks’ Sources: The Directory of Financial Research, Marketing Surveys and Services." Journal of Marketing Research 25, no. 2 (1988): 219. http://dx.doi.org/10.1177/002224378802500216.

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Juwita, Oktalia, Fajrin Nurman Arifin, and Fitriyana Dewi. "The Online Marketing Strategic Planning for Jember Coffee SMEs." IJISTECH (International Journal Of Information System & Technology) 2, no. 1 (2018): 14. http://dx.doi.org/10.30645/ijistech.v2i1.15.

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Coffee is a kind of beverage that is widespread and much-loved in the world. Today coffee has become a lifestyle. Various kinds of coffee are offering in many shops. This is a great opportunity for entrepreneurs, especially SMEs providers of coffee products, in introducing and marketing variants of coffee products that are owned at the national and international level. One of the problems often arises in the marketing of SMEs products is the lack of information and marketing access to potential markets. An effective and appropriate marketing strategy is needed, especially for SMEs producing co

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Southard, Douglas. "A Review of “The Directory of Business Information Resources”." Journal of Business & Finance Librarianship 14, no. 4 (2009): 366–69. http://dx.doi.org/10.1080/08963560802698085.

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Mays, Dorothy A. "A Review of “The Sports Market Place Directory 2009”." Journal of Business & Finance Librarianship 16, no. 3 (2011): 253–55. http://dx.doi.org/10.1080/08963568.2011.581595.

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Raymundo-Delmonte, Nicole. "Frameworks and Tools in Developing Marketing Strategies for Transnational Education (TNE) Providers: A Literature Review." European Journal of Theoretical and Applied Sciences 1, no. 4 (2023): 333–46. http://dx.doi.org/10.59324/ejtas.2023.1(4).32.

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Crafting a marketing program for Transnational Education (TNE) providers is a complex process that entails a thorough industry analysis and internal assessment using several strategic frameworks and tools. Educational managers should also have a good grasp of the quality indicators in the education sector that prospective students most likely look at when choosing a university. The study uses the literature review as a means to examine readily available research on the different frameworks, methods, and paradigms in developing an effective marketing program for TNE organizations. The method of

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Nicole, Raymundo-Delmonte. "Frameworks and Tools in Developing Marketing Strategies for Transnational Education (TNE) Providers: A Literature Review." European Journal of Theoretical and Applied Sciences 1, no. 4 (2023): 333–46. https://doi.org/10.59324/ejtas.2023.1(4).32.

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Crafting a marketing program for Transnational Education (TNE) providers is a complex process that entails a thorough industry analysis and internal assessment using several strategic frameworks and tools. Educational managers should also have a good grasp of the quality indicators in the education sector that prospective students most likely look at when choosing a university. The study uses the literature review as a means to examine readily available research on the different frameworks, methods, and paradigms in developing an effective marketing program for TNE organizations. The method of

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M., D. Pradeep, and Suresh A. Kuckian Akhilesh. "GREEN MARKETING TO MEET CONSUMER DEMANDS AND SUSTAINABLE DEVELOPMENT-CHALLENGES AND OPPORTUNITIES." International Journal of Advanced Trends in Engineering and Technology 1, no. 1 (2016): 34–41. https://doi.org/10.5281/zenodo.225697.

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Green Marketing has evolved special implications in the modern market. Green indicates purity by means of quality, fairprice and worthy in dealings. Green marketing focus to market eco-friendly products to satisfy the needs and wants of customers. It adopts innovative techniques of product modification, dynamic product processes, maintaining sustainability and diversified ways of advertising etc. The vision of Green marketing is doing business along with protecting ecological environment. Present day customers need to be socially responsible by consciously working for the cause of environmenta

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Joyce, Achola Ogundo 1., Peter Ki bas 2. Prof, and Robert Otuya 3. Dr. "INNOVATION AND MARKET MIX ON GROWTH OF EXPORT FIRMS: EMPIRICAL EVIDENCE FROM SELECTED EXPORT FIRMS IN KENYA." International Journal of Engineering Technologies and Management Research 5, no. 4 (2018): 138–45. https://doi.org/10.5281/zenodo.1251962.

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The purpose of the study examined Innovation and Market Mix on Growth of Export Firms: Empirical Evidence from Selected Export Firms in Kenya. The study applied the survey research design. The target population consisted of 770 export firms registered by Export Promotion Council. The directory of Export Promotion Council was the source of data. The sample frame was stratified into seven sub-sectors, namely: agricultural, manufacturing, commercial crafts, services, mining, industrial and energy. The sample size was 169 export firms. Data was collected using structured questionnaires. The study

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Ogu, Sokari Jusih. "Evaluating the extend of marketing plan in Nigerian business organization." Journal of Commerce, Management, and Tourism Studies 3, no. 1 (2024): 23–32. http://dx.doi.org/10.58881/jcmts.v3i1.167.

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This study assessed the extent to which Nigerian firms planed their marketing programmes and also the extent of formalization of marking planning. It was found that some forms of planning were in operation among many firms. However, only one-third of the firms of studied adopted a comprehensive, formalized, approach, and this was found to be a function of size of operation – large firms tended to do so. We further found that nearly half of the firms prepared forecasts and budgets in lieu of marketing plans, and this was attributed to the intellectual rigour involved in marketing planning. It h

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AcholaOgundo, Joyce, Peter Kibas, and Robert Otuya. "INNOVATION AND MARKET MIX ON GROWTH OF EXPORT FIRMS: EMPIRICAL EVIDENCE FROM SELECTED EXPORT FIRMS IN KENYA." International Journal of Engineering Technologies and Management Research 5, no. 4 (2020): 138–45. http://dx.doi.org/10.29121/ijetmr.v5.i4.2018.217.

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The purpose of the study examined Innovation and Market Mix on Growth of Export Firms: Empirical Evidence from Selected Export Firms in Kenya. The study applied the survey research design.The target population consisted of 770 export firms registered by Export Promotion Council. The directory of Export Promotion Council was the source of data. The sample frame was stratified into seven sub-sectors, namely: agricultural, manufacturing, commercial crafts, services, mining, industrial and energy. The sample size was 169 export firms. Data was collected using structured questionnaires. The study a

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De Guzman, Rhea B., Catherine M. Campo, Jared M. Melendres, Edgar Wal-An, and Marilou C. Lozano. "Forest Fibers for Traditional and Contemporary Weaving Practices." Journal of Environment, Climate, and Ecology 1, no. 1 (2024): 17–26. https://doi.org/10.69739/jece.v1i1.58.

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Non-timber forest products (NTFPs), particularly for weaving purposes, are abundant in Mansalay, Oriental Mindoro, Philippines. These resources have a significant impact on the economy and culture of the indigenous locals. This study assessed the forest fibers in the Panaytayan communities and local handicraft stores. The assessment covers the inventory and plant index of forest products, community directory, and SWOT analysis. The study was conducted through key informant interviews, community immersion, interviews with locals, observations, and documentation. The findings of the study reveal

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Küster, Inés, and Natalia Vila. "A comparison of marketing teaching methods in North American and European universities." Marketing Intelligence & Planning 24, no. 4 (2006): 319–31. http://dx.doi.org/10.1108/02634500610672071.

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PurposeTo compare marketing education methods in Europe and North America, and analyse the opinions about effectiveness underpinning educators' choices among available options.Design/methodology/approachE‐mail questionnaires distributed to a sampling frame extracted from the worldwide directory of the Academy of Marketing Science were completed by 93 marketing academics in North America and 42 in Europe: a 26 per cent overall return rate. Data were analysed by χ2, ANOVA and correspondence analysis.FindingsThree teaching‐and‐learning methods are most common in both environments: practical exerc

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Floren, Jessen, Tareq Rasul, and Azmat Gani. "Islamic marketing and consumer behaviour: a systematic literature review." Journal of Islamic Marketing 11, no. 6 (2019): 1557–78. http://dx.doi.org/10.1108/jima-05-2019-0100.

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Purpose The purpose of this study is to systematically review the existing literature on Islamic marketing and its major impacts on consumer behaviours. In addition, this study seeks to shed light on global trends and dynamics beyond Islamic marketing and how Islam, as one of the most prominent religions worldwide, affects the consumption and purchasing choices of Muslim consumers. Design/methodology/approach A systematic literature review of published peer-reviewed articles on Islamic marketing was conducted. A comprehensive search strategy was applied on different databases, including Google

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Puda-Blokesz, Magdalena. "Hades nie zawsze funeralny – szkic o fortunności nazw podmiotów gospodarczych." ANNALES UNIVERSITATIS PAEDAGOGICAE CRACOVIENSIS. STUDIA LINGUISTICA, no. 15 (December 11, 2020): 179–96. http://dx.doi.org/10.24917/20831765.15.15.

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The article falls within the chrematonomastic research strand in which a proper name is understood to be a utilitarian message with a pragmatic potential, one that ensues from both statutory requirements and marketing rules. The focus is on the topic of auspicious economic entity names and especially their constituents – lexical units that are supposed to make the name and entity stand out in the market, yet should not be misleading as to what the company’s scope of activity is. The names of firms and premises with the mythological firmonym Hades from various sectors (147 items) from all over

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Puda-Blokesz, Magdalena. "Hades nie zawsze funeralny – szkic o fortunności nazw podmiotów gospodarczych." ANNALES UNIVERSITATIS PAEDAGOGICAE CRACOVIENSIS. STUDIA LINGUISTICA, no. 15 (December 11, 2020): 179–96. http://dx.doi.org/10.24917/20831765.15.15.

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The article falls within the chrematonomastic research strand in which a proper name is understood to be a utilitarian message with a pragmatic potential, one that ensues from both statutory requirements and marketing rules. The focus is on the topic of auspicious economic entity names and especially their constituents – lexical units that are supposed to make the name and entity stand out in the market, yet should not be misleading as to what the company’s scope of activity is. The names of firms and premises with the mythological firmonym Hades from various sectors (147 items) from all over

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McRae, Jerry. "Gale Business: DemographicsNow." Charleston Advisor 21, no. 3 (2020): 34–39. http://dx.doi.org/10.5260/chara.21.3.34.

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DemographicsNow: Business & People is a comprehensive business tool that provides up-to-date and easy access to an array of geographically aligned demographic data perfect for obtaining insights to develop business plans, marketing strategies, empower decision making, and even grant applications. Within this database includes navigation of available data and features, including Google and Microsoft integration. DemographicsNow offers 2017 Experian Demographics, and 2021 Projections Mosaic Segmentation, Consumer Expenditure, and Survey Results. In addition to that, one can search through D&

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Yesa, Caesareano Lafado, Darlin Aulia, Dominggo Bayu Baskara, Irma Jauzalia Maheswari, Ihda Fauziyah, and Rizki Putra Darmawan Sutrisno. "Development of a Digital Directory Web for SMEs under the guidance of Telkom Witel South Surabaya." Abdi Masyarakat 5, no. 2 (2023): 2248. http://dx.doi.org/10.58258/abdi.v5i2.5958.

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Results in MSME business turnover being hampered by limited capital and limited business diversification.Based on observations and interviews with Partners, there are main problems experienced by Telkom Witel South Surabaya-assisted MSMEs, namely how can they manage MSMEs and then introduce and sell their products with the widest possible reach so that they are not only in the Surabaya area and its surroundings so that Community Service activities are expected to provide contribution in terms of skills and abilities in generating profits and overcoming problems. The solution to solving this pr

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Angriani, dkk, Elke, and Eti Arini. "ANALISIS MANAJEMEN KEUANGAN & MANAJEMEN PEMASARAN PT. AIR MURING KECAMATAN PUTRI HIJAU KABUPATEN BENGKULU UTARA." Prosiding Seminar Nasional Business Corporate 1, no. 1 (2022): 125–29. http://dx.doi.org/10.36085/pbc.v1i1.3226.

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This research aims to find out and analyze the governance of financial management &marketing management on Rubber Ribbed Smoke Sheet (Rss) products pt. Water Muring District Putri Hijau North Bengkulu Regency. The data used in the research in the form of primary data obtained from interviews and observations to verification dept head pt. Muring Water District Of Putri Hijau North Bengkulu Regency.PT Air Muring is one example of a corporate company listed in the directory of industrial companies under the Ministry of Industry as a company whose business commodity is Ribbed Smoke Sheet (RSS)

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Rogers, Martha, and Richard W. Buchanan. "Creating the Marketing‐Receptive Environment: Overcoming the Two‐Year Hatchet Limit for a Firm’s First Marketing Director." Journal of Consumer Marketing 7, no. 1 (1990): 41–49. http://dx.doi.org/10.1108/eum0000000002568.

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Discusses the reasons for the high number of failures of first marketing directors within organizations. Analyses the problems involved in hiring first‐time marketing directors and offers solutions that increase both the chances of survival of the marketing director, and the firm′s marketing effort. Concludes that survival depends on the creation of a marketing‐receptive environment through training, recruitment, management structure, and well‐defined marketing expectations.

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Fiegen, Ann M. "A Review of “The Directory of Venture Capital and Private Equity Firms: Domestic and International”." Journal of Business & Finance Librarianship 15, no. 2 (2010): 148–50. http://dx.doi.org/10.1080/08963560903558840.

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Andrean, Ricky, and Sofiani Sofiani. "Pengaruh Electronic Word of Mouth Terhadap Keputusan Pembelian Menggunakan Zomato di Café Koi The, Mall Kelapa Gading Jakarta Utara." JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN 4, no. 1 (2023): 69–77. http://dx.doi.org/10.24036/jkpbp.v4i1.52772.

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The development of internet resulted high growth of applications in Indonesia, which then used by business owners in marketing. Restaurant directory applications is gaining popularity for the ease of obtaining information, but information can also obtain using social media, which begun to use as marketing platform, but social media tends to bias in reviews. This study aims to examine whether there is influence between Electronic Word of Mouth on Zomato on purchasing decisions. Electronic word of mouth is information from the results of the assessment of various aspects of product by consumers,

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Cristina Oliveira da Silva, Ilaydiany, and Iuryanne Pereira de Medeiros. "Divulgação científica em mídias sociais:." Biblios Journal of Librarianship and Information Science, no. 87 (February 14, 2025): e011. https://doi.org/10.5195/biblios.2024.1210.

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Objetivo. Este estudo visa mapear globalmente os periódicos científicos eletrônicos de Acesso Aberto na área de Ciência da Informação. Método. Adota uma metodologia descritiva e explicativa com abordagem quantitativa, a pesquisa utilizou a base de dados Directory of Open Access Journals e a plataforma Altmetrics para coleta de dados. Resultados. Os resultados mostram que dentre os 157 periódicos identificados, 52 possuem presença nas mídias Facebook, X, Instagram, YouTube e LinkedIn. A maior concentração desses periódicos está no Brasil e nos Estados Unidos, com destaque para as plataformas Fa

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Elizabeth Ledisi, Poi, Stephen Owuso, and Amadi Nkiruka Jessica. "Supply Chain Management Practices and Marketing Performance of Boutiques in Port Harcourt." INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES 6, no. 1 (2022): 25–41. http://dx.doi.org/10.56201/ijmcs.v6.no1.2022.pg25.41.

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Due to the globalization of markets world over, supply chain management practices have become conduits for high marketing performance for business organizations. This study examined the influence of supply chain management practices on marketing performance of Boutiques in Port Harcourt. A quantitative and causal research design was adopted to take on board the four (4) hypotheses formulated for the study. The population of this study consists of eight hundred and eighty-nine (889) registered Boutiques in Port Harcourt, whose authentic list was derived from the Business Directory of the Rivers

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R., Bezus, and Kriuchko L. "METHODOLOGY FOR THE STUDY OF THE STATE OF IMPLEMENTATION OF DIGITAL TOOLS OF EXTERNAL AND INTERNAL MARKETING IN AGRICULTURAL COOPERATIVES." Scientific Bulletin of Kherson State University. Series Economic Sciences, no. 45 (March 30, 2022): 14–21. http://dx.doi.org/10.32999/ksu2307-8030/2022-45-2.

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The article considers and substantiates the world experience that one of the effective mechanisms of increasing efficiency of marketing activity of micro, small and medium producers is the creation and functioning of agricultural cooperatives. It is characterized that in relation to agricultural cooperatives distinguish internal and external marketing and disclosed their essence with the point of view of the authors that these types of marketing should be implemented in a complex and each of them applies a certain set of tools, including digital. The most popular tools of external marketing fo

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Malkova, A. V. "Evolution of customer focus: from artisans and family businesses to CRM-systems." E-Management 4, no. 3 (2021): 43–49. http://dx.doi.org/10.26425/2658-3445-2021-4-3-43-49.

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The process of evolution of such phenomenon as customer focus and its impact on the formation of trade relations has been considered. In order to study the phenomenon as a whole and the factors that influenced the changes in particular, a retrospective analysis from the era of craftsmanship to the present day has been made. Special attention has been paid to industrial revolutions as stimulators of change, and to the peculiar boundaries of the periods of using different approaches to trade and business interaction. The article also touches on the topic of direct marketing, as a prototype of to

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Romanov, A. S., and E. F. Sharakhova. "Marketing research on the national antiepileptic drug market in Russia." JOURNAL of SIBERIAN MEDICAL SCIENCES 6, no. 4 (2022): 48–60. http://dx.doi.org/10.31549/2542-1174-2022-6-4-48-60.

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Introduction. The anticonvulsant drug range expansion, the change in the treatment strategies, and person-oriented approach to choosing the optimal drug dictates the need for marketing research to update and systematize data on the state of the national pharmaceutical market of anticonvulsants. Carrying out a marketing analysis of the antiepileptic drugs (AEDs) market, including determining the market situation and the qualitative characteristics of this group of drugs, is necessary to prescribe optimal and rational pharmacotherapy regimens for patients with epilepsy, as well as to meet the de

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Hildebrandt, Darlene M., and Mark D. Crotteau. "Growth of the computing literature as reflected in theComputing Information Directory, 1981–1995." Publishing Research Quarterly 11, no. 3 (1995): 152–63. http://dx.doi.org/10.1007/bf02680459.

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Savitskaya, T. E. "Research libraries as digital publishers: The foreign experience." Scientific and Technical Libraries, no. 4 (June 28, 2021): 149–66. http://dx.doi.org/10.33186/1027-3689-2021-4-149-166.

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The author discusses the current experience of building the service of digital science publishing obtained by the libraries in the Western countries. She emphasizes that this process is incorporated into further informatization of libraries and their increasing role in managing science data. The digital publications integrate a number of interrelated programs comprising the whole cycle of scientific data management accomplished within the wider context of innovations. Digital publishing is a new type of library activities; it requires integrating competences of modern librarians (i.e. content

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Cobanoglu, Cihan, Patrick J. Moreo, and Bill Warde. "A Comparison of Mail, Fax and Web-Based Survey Methods." International Journal of Market Research 43, no. 4 (2001): 1–15. http://dx.doi.org/10.1177/147078530104300401.

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This study compares mail, fax and web-based surveys in a university setting for response speed, response rate and costs. The survey was distributed to 300 hospitality professors randomly chosen from the Council on Hotel, Restaurant, and Institutional Education members listed in the organisation's online directory as of April 2000. It was found that the fastest method was fax, with an average of 4.0 days to respond, followed by web surveys with 5.97 days. The slowest method, as expected, was mail surveys, with 16.46 days to respond. On average, the response rate was 28.91%: 26.27% for mail, 17.

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Obonyo, Peter K', Bulitia Godrick M, and Ojera Patrick B. "Human Resource Management Practices and Firm Performance: A Study of Manufacturing Firms in Kenya." International Journal of Management Excellence 3, no. 1 (2014): 392–406. http://dx.doi.org/10.17722/ijme.v3i1.129.

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Manufacturing in Kenya account for the greatest share of industrial production output characterized by relatively low value addition of 7.5 per cent recorded in 2010 to 2.3 per cent recorded in 2011, low employment and capacity utilization and a paltry 25 percent export volumes. However, the share of Kenyan products in the regional market is only 7 percent of the US $11 billion regional market and its contribution to the GDP has remained at about 10 percent since the 1960s. This has given rise to the concern that practicing managers have put little effort to improve the situation. This study t

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Wesly Tumbur ML Tobing, Lukman Santoso, and Reni Veliyanti. "Peran Kapabilitas Pemasaran Digital dalam Meningkatkan Ketangkasan Proses Bisnis dan Kinerja Pemasaran." Jurnal Riset dan Inovasi Manajemen 2, no. 2 (2024): 173–96. http://dx.doi.org/10.59581/jrim-widyakarya.v2i2.3998.

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The purpose of this research is to examine the role of business process agility in creating a significant relationship between digital marketing capabilities and marketing performance in construction companies in Java. The research method was carried out quantitatively by collecting data by distributing questionnaires through electronic forms and printed formats which were delivered directly to respondents where the respondent was a director working for a contractor company on the island of Java. The sampling technique was carried out purposively based on the criteria for a director who has wo

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Whitler, Kimberly A., Ryan Krause, and Donald R. Lehmann. "When and how Board Members with Marketing Experience Facilitate Firm Growth." Journal of Marketing 82, no. 5 (2018): 86–105. http://dx.doi.org/10.1509/jm.17.0195.

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Scholars have expressed concern that marketing's influence at the strategic levels of the firm is waning. Consistent with this view, only 2.6% of firms’ board members have marketing experience. The authors suggest that this is shortsighted and that including more marketing-experienced board members (MEBMs) will increase firm growth by (1) helping firms prioritize growth as a strategic objective and (2) contributing their expertise to improve the effectiveness of revenue growth strategies. Drawing on the behavioral model of corporate governance, the authors develop a theoretical framework expli

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Kharbanda, Siddharth. "Web Advertising Acceptability and Usefulness: Attaining Top Positions on Search Engines Is More Cost-Effective Than a Yellow Page or Directory Listing." Journal of Website Promotion 2, no. 1-2 (2006): 185–93. http://dx.doi.org/10.1080/15533610802104224.

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Dandira, Martin. "Marketing and production conflict at Dandiraz Electrical Company, Zimbabwe." Emerald Emerging Markets Case Studies 2, no. 7 (2012): 1–3. http://dx.doi.org/10.1108/20450621211284688.

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Subject area Organisational behaviour, strategic management and management of change, human resources management, business management. Study level/applicability Undergraduate and post-graduate management degrees: including courses on organizational behaviour, human resources management, marketing, business management and strategic management. Case overview Dandiraz an electric appliance manufacturing company in Zimbabwe has an aggressive marketing director who had increased exports from 15 percent of the company's production to 40 percent and the company had won the National Exporter of the Ye

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Simeon, Baratuaipere, and Diepriye I. J. Dick. "Cross-Functional Relationship Management and Marketing Performance of Mobile Telecommunication Firms in Nigeria." AKSU Journal of Management Sciences 10, no. 1 (2025): 105–20. https://doi.org/10.61090/aksujomas.10107.

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This study investigated the relationship between cross-functional relationship management and marketing performance in a context specific of mobile telecommunication firms in Nigeria. The study adopted a cross-sectional survey research design, the explanatory or hypotheses testing research design was specifically employed with a correlational method of investigation. The social network theory was employed as the foundation for the study. The population of the study was the four mobile telecommunication firms in Nigeria; Globacom Nigeria limited, MTN Nigeria plc, Airtel Nigeria limited and 9mob

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Chaker, Nawar N., Andrea L. Dixon, and Katerina E. Hill. "The Path to Sales Center Leadership: Key Differences Between Academic and Practitioner Leaders." Journal of Marketing Education 42, no. 3 (2020): 233–42. http://dx.doi.org/10.1177/0273475320920902.

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More universities are teaching sales to meet growing employer demand, thereby increasing the prominence of university sales centers. Sales center directors tend to be a PhD or a non-PhD faculty member. While there are advantages to both backgrounds, we know little about how sales center directors view their roles and what behaviors they enact to satisfy demands. The purpose of this research is to investigate the activities of sales center directors and gain deeper insights into their thought worlds. Leveraging job demands–resources theory and a work-based identity perspective, we posit that sa

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Brown, Joseph D. "Marketing for Music Directors." Music Educators Journal 74, no. 2 (1987): 57–60. http://dx.doi.org/10.2307/3401257.

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Kodua-Ntim, Kwame, and Madeleine C. Fombad. "Strategies for the use of open access institutional repositories at universities in Ghana." Library Management 41, no. 6/7 (2020): 515–30. http://dx.doi.org/10.1108/lm-02-2020-0023.

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PurposeThis article suggests strategies for the usage of open access institutional repositories (OAIR) at university libraries in Ghana.Design/methodology/approachPragmatism paradigm, mixed methods research approach and convergent parallel mixed method design was adopted. Simple random sampling, stratified random sampling, purposive sampling techniques and the sample size converter were the sampling procedures and methods employed. The questionnaire and interview guide were used as research instruments to gather relevant data for the study. Descriptive statistics and inferential statistics wer

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Gaida, Debby, and Peter Konhaeusner. "The Implementation of SEO for Local Businesses – an Analyses of Event Locations in Berlin." ARPHA Conference Abstracts 7 (July 4, 2024): e129388. https://doi.org/10.3897/aca.7.e129388.

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The rapid evolution of the internet has made search engines an integral part of online navigation. Google, the dominant player in this arena, holds substantial influence over user preferences (Rabe 2023). Securing a high ranking on Google's search results is a coveted advantage for companies, especially regarding the high competition (Erlhofer 2023). This paper delves into the realm of Search Engine Optimization (SEO), specifically tailored to the unique needs of event locations in Berlin. Despite the critical role of SEO in online marketing, there is a noticeable gap in research focusing on i

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Mendoza Espinoza, Héctor Eduardo, Rosa María Muñoz Rivera, Gisela Yamín Gómez Mohedano, and Manuel Alejandro Robles Acevedo. "La innovación y la mercadotecnia en las mypes: Municipios de Acatlán y Santiago Tulantepec de Lugo Guerrero." Revista Relayn - Micro y Pequeñas empresas en Latinoamérica 5, no. 3 (2021): 101–21. http://dx.doi.org/10.46990/relayn.2021.5.3.169.

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Derivado de la importancia que las medianas y pequeñas empresas (mypes) representan para los municipios de Acatlán y Santiago Tulantepec, se realiza un estudio para identificar qué tanto influyen las decisiones sobre innovación y mercadotecnia en los resultados de ventas anuales, percibidos por los directores de estas organizaciones. Se aplica la encuesta diseñada por la Red de Estudios Latinoamericanos en Administración y Negocios (RELAyN) sobre innovación y mype 4.0 a 404 directores de mypes. Se correlaciona la evaluación de ventas anuales de los últimos 3 años con las decisiones sobre los p

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SHAFFER, GREGORY. "The role of the Director-General and Secretariat: Chapter IX of the Sutherland Report." World Trade Review 4, no. 3 (2005): 429–38. http://dx.doi.org/10.1017/s1474745605002557.

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Chapter IX of the ‘Report of the Consultative Board on The Future of the WTO’ concerns ‘The role of the WTO Director-General and Secretariat’. The report generally expresses concern that the WTO secretariat, although ‘highly skilled’ and ‘well-regarded’ has become ‘more timid’ and passive than in the past, and that the ‘mutual confidence’ between delegations and WTO staff has declined. The report finds that the Director-General has become more of a ‘spokesperson and marketing executive’ for the organization than a leader who represents a driving, proactive force in the shaping and brokering of

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