Relevant bibliographies by topics / Discounts as marketing strategies

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Discounts as marketing strategies'

Author: Grafiati
Published: 4 June 2021
Last updated: 12 February 2022

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Journal articles on the topic "Discounts as marketing strategies"

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Bang, Hyejin, Dongwon Choi, Sukki Yoon, Tae Hyun Baek, and Yeonshin Kim. "Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans." European Journal of Marketing 55, no. 6 (2021): 1780–802. http://dx.doi.org/10.1108/ejm-10-2019-0791.

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Purpose Prosocial advertisers widely use assertive messages to encourage prosocial attitudes and behaviors, but ironically, assertive messages may cause reactance. By applying cultural theories and the reciprocity principle, this study aims to observe whether consumers’ responses to assertive messages hold across culturally different audiences (Americans vs South Koreans) and different consumption situations (price discount vs no discount). Design/methodology/approach American and Korean participants take part in three experimental studies examining the interactions of nationality, price disco
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Dominique-Ferreira, Sérgio, Helder Vasconcelos, and João F. Proença. "Determinants of customer price sensitivity: an empirical analysis." Journal of Services Marketing 30, no. 3 (2016): 327–40. http://dx.doi.org/10.1108/jsm-12-2014-0409.

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Purpose Consumer price sensitivity has become a major issue over the past few decades. This paper aims to investigate the importance that insurance customers give to premiums, insurers, intermediary recommendations and bundling strategies. The relationship between attributes and consumer price sensitivity is also studied. Design/methodology/approach To calculate the importance of attributes and part-worth utilities, a Conjoint Analysis with Full Profile was performed. To segment the market, a two-stage cluster analysis was performed. The traditional formula for estimating price elasticity of d
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Jian, Oh Zi, A. A. Gde Satia Utama, Wan Nurin Afrina Binti Wan Musa, et al. "Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia." International Journal of Applied Business and International Management 6, no. 2 (2021): 33–46. http://dx.doi.org/10.32535/ijabim.v6i2.1167.

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The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and impr
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Lawrence, Justin M., Andrew T. Crecelius, Lisa K. Scheer, and Ashutosh Patil. "Multichannel Strategies for Managing the Profitability of Business-to-Business Customers." Journal of Marketing Research 56, no. 3 (2019): 479–97. http://dx.doi.org/10.1177/0022243718816952.

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As business-to-business customers increasingly use online channels, sellers must reconsider strategic investments in at least two areas: the salesperson channel, which faces the threat of substitution, and customer-specific discounts, which may be more precisely targeted. The authors draw on communication theory to posit that a customer’s search and purchasing in the seller’s online channels interact positively with both salesperson contact and customer-specific discounts to drive the seller’s customer-level sales and profit return on these investments. A multimethod approach using a complex d
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NM, Gayathri. "A study on innovative marketing practices in retail marketing sector-with special reference to big bazaar." Journal of Management and Science 8, no. 2 (2018): 118–31. http://dx.doi.org/10.26524/jms.2018.11.

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The present paper provides a platform to understand the customer satisfaction towards retail products and how retail sector is adopting different kinds of strategies to attract the customers and also explains its CRM Practices; marketing practices etc A Researcher has selected 50 customers who are purchasing products from Big Bazaar in Shivamogga. It particularly focused on Benefits of the customers about offering discounts, any special services, games etc and also collects information about how this particular Retail marketing strategies contribute towards consumers taste and preferences , Fi
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Sonalitha, Eltha. "SISTEM PENENTUAN DISKON PADA SWALAYAN BERBASIS JUMLAH PENJUALAN DAN STOK BARANG MENGGUNAKAN METODE FUZZY CONTROL." MATICS 7, no. 1 (2015): 43. http://dx.doi.org/10.18860/mat.v7i1.2876.

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<p><em>Abstract-</em>Competition supermarkets scattered everywhere with close proximity constraints have stock of goods in the supermarket is not immediately sold out even to reach the thresholds are exceeded. Sales management must be done to regulate the stock of goods in order to stock a lot of goods can be sold in advance. It is necessary to accelerate the inventory round. Monitoring and observation turnover should be done to determine the most salable goods and sought after by prospective customers with a high level of sales.In order to support the circulation of goods is
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Ulandhari, Ulandhari, and Lilik Hamidah. "Strategi Komunikasi Pemasaran di Syirkah Aqiqah Surabaya." Jurnal Ilmu Komunikasi 9, no. 2 (2019): 180–94. http://dx.doi.org/10.15642/jik.2019.9.2.180-194.

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This article examines the marketing communication strategy at Syirkah Aqiqah Surabaya. The purpose of this research is to identify the marketing communication strategy carried out by syirkah aqiqah in marketing its products. This study uses a qualitative-descriptive approach to understand the phenomena that occur thoroughly and deeply. The results of this study are the marketing communication strategies used by syirkah aqiqah to market and introduce their products including (1) Syirkah Aqiqah using the Word of Mouth, (2) Syirkah Aqiqah making attractive packaging, (3) Syirkah Aqiqah giving dis
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Davis, Douglas D., and Charles A. Holt. "List prices and discounts: The interrelationship between consumer shopping patterns and profitable marketing strategies." Psychology and Marketing 13, no. 4 (1996): 341–63. http://dx.doi.org/10.1002/(sici)1520-6793(199607)13:4<341::aid-mar2>3.0.co;2-a.

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UAzuay, Administrador. "Estudio exploratorio de estrategia de descuento que utilizan las principales cadenas de supermercados del Ecuador para persuadir el consumo de alimentos." UDA AKADEM, no. 4 (October 25, 2019): 134–55. http://dx.doi.org/10.33324/udaakadem.v1i4.240.

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El objetivo del presente estudio exploratorio consiste en identificar la estrategia de descuento que utilizan las principales cadenas de supermercados del Ecuador, para persuadir el consumo de productos de los grupos de alimentos. El método de investigación utiliza do fue la revisión sistemática de literatura, tanto de artículos científicos, de literatura gris, como de los portales de internet de las principales cadenas de supermercados a nivel nacional, durante la primera semana del mes de febrero de 2019. Con estos insumos, se construyeron dos tablas que muestran las estrategias utilizadas p
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Acosta-Deprez, Veronica, Judy Jou, Marisa London, et al. "Tobacco Control as an LGBTQ+ Issue: Knowledge, Attitudes, and Recommendations from LGBTQ+ Community Leaders." International Journal of Environmental Research and Public Health 18, no. 11 (2021): 5546. http://dx.doi.org/10.3390/ijerph18115546.

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Tobacco companies use price discounts, including coupons and rebates, to market their products. Lesbian, gay, bisexual, transgender, and queer (LGBTQ+) communities are targeted by these marketing strategies, contributing to inequitably high tobacco use. Some localities have adopted policies restricting tobacco price discounts; for successful implementation, community buy-in is crucial. From July–October 2018, Equality California staff conducted semi-structured interviews with seven participants in Los Angeles, CA. Themes included familiarity with tobacco price discounts, their perceived impact
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Dissertations / Theses on the topic "Discounts as marketing strategies"

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Jiang, Liru. "Discounts as marketing strategies for O2O platform—the case of Eleme." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12149.

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With the development of the Internet and online payment, Online to Offline (O2O) platforms come into people’s lives. O2O platforms provide offline goods and ser-vices for their online users and these platforms are various, for example, they can help the users to call taxis, order food, call babysitters, make orders for cleaning the car and so on, which help people a lot for its convenience. At the same time, attracting customers for these platforms becomes a problem and many of these choose to make discount strategies to reach their goals. Companies invest a lot of money on discounts for compe
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Guštafíková, Michaela. "Marketingová strategie vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402001.

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This master‘s thesis is focused on drafting a marketing strategy proposal and recommendation for Petit Press, a.s., which owns a discount aggregator Zľavy.sme.sk. The first part of the thesis describes the individual aims of the work. The second chapter focuses on the theoretical background of the work that is needed to better understand this issue. The third chapter is focused on the application of this knowledge in the analysis of the marketing mix and the environment in which the aggregator operates, and also describes the marketing research realized among customers of the aggregator. Based
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Cai, Zhen (Jane) Suri Rajneesh. "The effects of multiple discounts on consumers' product judgments /." Philadelphia, Pa. : Drexel University, 2008. http://hdl.handle.net/1860/2839.

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Škrlant, Jan. "Marketingová strategie vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316904.

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This diploma thesis is aiming on drafting a marketing strategy proposal and recommendation for TPF group s.r.o. company, which runs an online discount marketplace called Slevoking.cz with a focus on travelling. First part contains explanation of theoretical knowledge associated with this topic. Second part is focusing on application of this knowledge and carries out an analysis of current marketing strategy and communication channels of the company. The findings serve as a core of the last section of the thesis that provides specific recommendations for adjustment and improvement of the compan
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Jalili, Monire. "CONSUMPTION PREFERENCES, TIME AND UNCERTAINTY: IMPACTS ON RETAIL PRICING TACTICS." Thesis, University of Oregon, 2017. http://hdl.handle.net/1794/22681.

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My dissertation is a collection of three essays with analytical models at the interface of marketing and operations with a focus on pricing. The common theme in this dissertation is studying the effect of the consumer-driven demand on the optimal operational decisions of a single firm. This dissertation includes co-authored material. In my first essay, I study the role of consumers' opposing perceptions of green quality on the optimal product line decisions, i.e., products, prices and quality by analyzing the firm's optimization problem and incorporating an endogenous demand model that emerges
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Joly, Cédrine. "Pratique(s) de marketing stratégique en contexte de financiarisation : étude du discours des directeurs marketing du CAC40." Thesis, Montpellier 1, 2010. http://www.theses.fr/2010MON10046/document.

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Ce travail doctoral s'intéresse aux conséquences de la financiarisation sur la conduite des stratégies marketing dans les grands groupes français. Au sein de ces entreprises, engagées dans la course au leadership mondial et qui s'adressent aux marchés boursiers pour financer leur croissance, l'accroissement de la rentabilité pour l'actionnaire est devenu un objectif stratégique majeur. Au même moment, les consommateurs sont décrits comme de plus en plus difficiles à comprendre avec les grilles de lecture traditionnelles, ce qui semble appeler un investissement marketing accru de la part des or
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Ashford, Philip. "Newspaper marketing strategies." Thesis, Massachusetts Institute of Technology, 1991. http://hdl.handle.net/1721.1/13310.

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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.<br>Title as it appears in the June, 1991 M.I.T. Graduate List: Newspaper pricing strategies.<br>Includes bibliographical references (leaves 39-40).<br>by Philip Ashford.<br>M.S.
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Christiansen, Hans. "Discount retail internationalisation : barriers to the deployment of glocalisation." Thesis, University of Stirling, 2017. http://hdl.handle.net/1893/27347.

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The standardisations/adaptation theme is amongst the most debated within International Retailing. Much research has attended to the question of whether an MNC should adapt to local market needs or, if instead, it should emphasise the upholding of global standards to reap efficiencies. Within this debate there is much focus on resonating to market needs but less on the inheritance, history and structure of the MNC and how this affects the ability to adapt or standardise, or indeed to do both by applying the glocalisation theme. Existing research has placed less emphasis on how the MNC might be
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Hruzova, Barbara. "Marketing Strategies during financial crisis." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2547.

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<p>The current financial crisis has spread around the world and no business sector has stayed untouched. While companies in some sectors have been forced to close down or lay off employees, companies in the food retail sector mainly have to adapt to their customers´ preferences, which according to Ang, Leong & Kotler (2000) change in times of financial crisis. The purpose of this dissertation was therefore to examine how Swedish food retailers adapt their marketing strategies to the changing consumer buying behavior during the financial crisis.</p><p>A qualitative method with an abductive appr
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Matheson, Fiona Combe. "Museum policy and marketing strategies." Thesis, Northumbria University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.333143.

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Books on the topic "Discounts as marketing strategies"

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Blois, K. J. Discounts in business marketing management. Templeton College, Centre for Management Studies, 1992.

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Gagné, Antoinette. Marketing strategies. Didier, 1987.

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Majumdar, Ramanuj. Marketing strategies. Allied Publishers, 1996.

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Lattin, James M. The dynamics of consumer response to price discounts. Marketing Science Institute, 1988.

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Jeannet, Jean-Pierre. Global marketing strategies. 5th ed. Houghton Mifflin, 2000.

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D, Hennessey Hubert, ed. Global marketing strategies. 3rd ed. Houghton Mifflin, 1995.

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D, Hennessey Hubert, and Jeannet Jean-Pierre, eds. Global marketing strategies. 2nd ed. Houghton Mifflin, 1992.

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Jeannet, Jean-Pierre. Global marketing strategies. 5th ed. Houghton Mifflin, 2000.

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Cokayne, Frank. Successful marketing strategies. Director Books, 1991.

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D, Hennessey Hubert, ed. Global marketing strategies. 5th ed. Houghton Mifflin, 2001.

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Book chapters on the topic "Discounts as marketing strategies"

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Holmes, Yvette M., Lauren Skinner Beitelspacher, Bryan Hochstein, and Willy Bolander. "Co-creating “The Deal.” How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction: A Structured Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_191.

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Christopher, Martin, and Malcolm McDonald. "Customer Retention Strategies." In Marketing. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_18.

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Burgers, Willem. "Pricing Strategies." In Marketing Revealed. Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230230873_15.

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Harris, Judy, and Edward A. Blair. "Consumer Processing of Bundle Prices: When Do Discounts Matter?" In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_146.

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Stroud, Dick. "The Marketing Process." In Internet Strategies. Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1057/9780333981474_5.

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Dann, Stephen, and Susan Dann. "e-marketing strategies." In E-Marketing. Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-36473-8_3.

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Backhaus, Klaus, Joachim Büschken, and Markus Voeth. "Market Entry Strategies." In International Marketing. Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-21446-0_5.

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Gillespie, Kate, and K. Scott Swan. "Global Product Strategies." In Global Marketing, 5th ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003141709-10.

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Gillespie, Kate, and K. Scott Swan. "Global Promotion Strategies." In Global Marketing, 5th ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003141709-14.

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Malaval, Philippe, and Christophe Bénaroya. "Alliance Strategies." In Aerospace Marketing Management. Springer US, 2002. http://dx.doi.org/10.1007/978-1-4615-1065-9_15.

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Conference papers on the topic "Discounts as marketing strategies"

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Li, Zongping, and Qian Wen. "On the Marketing Strategy of Train Tickets under Multi-Layer Discounts." In Third International Conference on Transportation Engineering (ICTE). American Society of Civil Engineers, 2011. http://dx.doi.org/10.1061/41184(419)182.

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Dazai, Ushio, and Yoshiyuki Okuse. "AN EMPIRICAL ANALYSIS OF DISCOUNTS AND MULTI-CHANNEL PURCHASING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.08.05.02.

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Tobey, A. C. "Global Marketing Strategies." In Electro International, 1991. IEEE, 1991. http://dx.doi.org/10.1109/electr.1991.718194.

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DRAGOMIR, Robert, and Mihai ANDRONIE. "Strategies in digital marketing." In The 4th International Conference on Economic Sciences and Business Administration. Fundatia Romania de Maine, 2017. http://dx.doi.org/10.26458/v4.i1.14.

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Stonedahl, Forrest, William Rand, and Uri Wilensky. "Evolving viral marketing strategies." In the 12th annual conference. ACM Press, 2010. http://dx.doi.org/10.1145/1830483.1830701.

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Moutinho, L. "Marketing strategies for telecom operators." In ConTEL 2003 - 7th International Conference on Telecommunications. IEEE, 2003. http://dx.doi.org/10.1109/contel.2003.177007.

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Ravichandran, M., and V. Jayanthi. "Export performance and marketing strategies." In 2014 International Conference on Science Engineering and Management Research (ICSEMR). IEEE, 2014. http://dx.doi.org/10.1109/icsemr.2014.7043654.

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Shehu, Mohammed. "Formalizing social media marketing strategies." In AfriCHI '18: 2nd African Conference for Human Computer Interaction. ACM, 2018. http://dx.doi.org/10.1145/3283458.3283485.

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"RURAL MARKETING-CHALLENGES, STRATEGIES AND OPPORTUNITIES." In Seminar On Rural Market in India: An Unexplored Terrain. ELK Asia Pacific Journals, 2015. http://dx.doi.org/10.16962/elkapj/si.rmi-2015.16.

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A, Guzal. "DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS." In MATERIALS OF INTERNATIONAL SCIENTIFIC-PRACTICAL CONFERENCE ON «DIGITAL ECONOMY: A NEW STAGE IN DEVELOPMENT OF NEW UZBEKISTAN THROUGH NEW TECHNOLOGIES, PLATFORMS AND BUSINESS MODELS». Tadqiqot.uz, 2020. http://dx.doi.org/10.26739/2181-9491-2020-si-2-2.

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Reports on the topic "Discounts as marketing strategies"

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Niehm, Linda S., Amy Dorie, Sara Jablon, Ann Marie Fiore, and Jessica Hurst. Innovating with Underutilized Marketing Strategies to Enhance Profitability for Small Retail-related Firms. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1417.

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Ivey, Brian T. A Community Needs Assessment to Plan Marketing Strategies for Increased TRICARE Prime Enrollment to the Naval Hospital Corpus Christi Healthcare System. Defense Technical Information Center, 2000. http://dx.doi.org/10.21236/ada409621.

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Stoker, Carol, and Stephen Mehay. Recuiting, Advertising and Marketing Strategies in All-Volunteer Force Nations: Case Studies of Canada, Australia, the United Kingdom, and the United States. Defense Technical Information Center, 2011. http://dx.doi.org/10.21236/ada557589.

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Bolivia: Marketing and economic analyses help NGOs develop strategies for sustainability. Population Council, 2007. http://dx.doi.org/10.31899/rh14.1072.

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The hidden link: Energy and economic development: Phase II: Marketing and financing strategies for community energy projects. Office of Scientific and Technical Information (OSTI), 1989. http://dx.doi.org/10.2172/6016694.

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