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Dissertations / Theses on the topic 'Discounts as marketing strategies'

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Published: 4 June 2021

Last updated: 12 February 2022

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1

Jiang, Liru. "Discounts as marketing strategies for O2O platform—the case of Eleme." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12149.

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With the development of the Internet and online payment, Online to Offline (O2O) platforms come into people’s lives. O2O platforms provide offline goods and ser-vices for their online users and these platforms are various, for example, they can help the users to call taxis, order food, call babysitters, make orders for cleaning the car and so on, which help people a lot for its convenience. At the same time, attracting customers for these platforms becomes a problem and many of these choose to make discount strategies to reach their goals. Companies invest a lot of money on discounts for compe

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Guštafíková, Michaela. "Marketingová strategie vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402001.

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This master‘s thesis is focused on drafting a marketing strategy proposal and recommendation for Petit Press, a.s., which owns a discount aggregator Zľavy.sme.sk. The first part of the thesis describes the individual aims of the work. The second chapter focuses on the theoretical background of the work that is needed to better understand this issue. The third chapter is focused on the application of this knowledge in the analysis of the marketing mix and the environment in which the aggregator operates, and also describes the marketing research realized among customers of the aggregator. Based

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3

Cai, Zhen (Jane) Suri Rajneesh. "The effects of multiple discounts on consumers' product judgments /." Philadelphia, Pa. : Drexel University, 2008. http://hdl.handle.net/1860/2839.

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Škrlant, Jan. "Marketingová strategie vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316904.

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This diploma thesis is aiming on drafting a marketing strategy proposal and recommendation for TPF group s.r.o. company, which runs an online discount marketplace called Slevoking.cz with a focus on travelling. First part contains explanation of theoretical knowledge associated with this topic. Second part is focusing on application of this knowledge and carries out an analysis of current marketing strategy and communication channels of the company. The findings serve as a core of the last section of the thesis that provides specific recommendations for adjustment and improvement of the compan

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Jalili, Monire. "CONSUMPTION PREFERENCES, TIME AND UNCERTAINTY: IMPACTS ON RETAIL PRICING TACTICS." Thesis, University of Oregon, 2017. http://hdl.handle.net/1794/22681.

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My dissertation is a collection of three essays with analytical models at the interface of marketing and operations with a focus on pricing. The common theme in this dissertation is studying the effect of the consumer-driven demand on the optimal operational decisions of a single firm. This dissertation includes co-authored material. In my first essay, I study the role of consumers' opposing perceptions of green quality on the optimal product line decisions, i.e., products, prices and quality by analyzing the firm's optimization problem and incorporating an endogenous demand model that emerges

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6

Joly, Cédrine. "Pratique(s) de marketing stratégique en contexte de financiarisation : étude du discours des directeurs marketing du CAC40." Thesis, Montpellier 1, 2010. http://www.theses.fr/2010MON10046/document.

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Ce travail doctoral s'intéresse aux conséquences de la financiarisation sur la conduite des stratégies marketing dans les grands groupes français. Au sein de ces entreprises, engagées dans la course au leadership mondial et qui s'adressent aux marchés boursiers pour financer leur croissance, l'accroissement de la rentabilité pour l'actionnaire est devenu un objectif stratégique majeur. Au même moment, les consommateurs sont décrits comme de plus en plus difficiles à comprendre avec les grilles de lecture traditionnelles, ce qui semble appeler un investissement marketing accru de la part des or

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7

Ashford, Philip. "Newspaper marketing strategies." Thesis, Massachusetts Institute of Technology, 1991. http://hdl.handle.net/1721.1/13310.

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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.<br>Title as it appears in the June, 1991 M.I.T. Graduate List: Newspaper pricing strategies.<br>Includes bibliographical references (leaves 39-40).<br>by Philip Ashford.<br>M.S.

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8

Christiansen, Hans. "Discount retail internationalisation : barriers to the deployment of glocalisation." Thesis, University of Stirling, 2017. http://hdl.handle.net/1893/27347.

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The standardisations/adaptation theme is amongst the most debated within International Retailing. Much research has attended to the question of whether an MNC should adapt to local market needs or, if instead, it should emphasise the upholding of global standards to reap efficiencies. Within this debate there is much focus on resonating to market needs but less on the inheritance, history and structure of the MNC and how this affects the ability to adapt or standardise, or indeed to do both by applying the glocalisation theme. Existing research has placed less emphasis on how the MNC might be

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9

Hruzova, Barbara. "Marketing Strategies during financial crisis." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2547.

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<p>The current financial crisis has spread around the world and no business sector has stayed untouched. While companies in some sectors have been forced to close down or lay off employees, companies in the food retail sector mainly have to adapt to their customers´ preferences, which according to Ang, Leong & Kotler (2000) change in times of financial crisis. The purpose of this dissertation was therefore to examine how Swedish food retailers adapt their marketing strategies to the changing consumer buying behavior during the financial crisis.</p><p>A qualitative method with an abductive appr

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10

Matheson, Fiona Combe. "Museum policy and marketing strategies." Thesis, Northumbria University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.333143.

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11

Howard, Laura. "Technical Communication Strategies in Marketing." Miami University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=miami1304622588.

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Čmielová, Zuzana. "Marketing Strategies in Fashion Industry." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162650.

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The goal of this thesis is to define the fashion industry and identify the key developments that the segment has undertaken over the last two to three decades including the drivers behind these changes. Specifically, the thesis will provide insights into the financial indicators of the industry and review some of the most recent trends such as globalisation of supply chains and internationalisation of fashion retailers. The second section of the theoretical part will try to identify what are the characteristics of fast fashion customers and what influences motivate their shopping behaviour. Sp

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Collazo, Patricia, Anita Radu, and Berglund Mikaela. "Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97836.

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Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. Due to the relatively newness of this topic there is a need to investigate how sustainable marketing strategies impact companies in the business-to-business sector. This paper is a single case study that presents how an international business-to business company is implementing sus

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McCrory, Derine. "Senior Marketing Executives' Strategies to Implement Multicultural Marketing Campaigns." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5751.

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The population in the United States is expected to increase an estimated 42% by the year 2042; ethnic minorities will become the majority group. Marketing executives must understand the environment in which consumers from diverse cultures respond to marketing stimuli. The purpose of this multiple case study was to explore the strategies senior marketing executives use to implement successful multicultural marketing campaigns. The target population consisted of senior marketing executives from 3 profitable companies in the state of Michigan with experience in the implementation of successful mu

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夏吳佩淑 and Ng Pui-suk Ophelia Ha. "Global marketing strategies applicability within Asia." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1985. http://hub.hku.hk/bib/B31263185.

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Kwan, Kwok-wing, and 關國榮. "Marketing strategies for liquefied petroleum gas." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1991. http://hub.hku.hk/bib/B31264967.

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Ha, Ng Pui-suk Ophelia. "Global marketing strategies applicability within Asia /." [Hong Kong : University of Hong Kong], 1985. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12349719.

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Hoover, Michael G. "Corn storage marketing strategies for Virginia." Thesis, This resource online, 1997. http://scholar.lib.vt.edu/theses/available/etd-08222008-063143/.

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Chen, Yubo. "Independent product information and marketing strategies." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0005540.

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Sawant, Samir. "Mobile marketing strategies for B2C companies." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59272.

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Thesis (S.M. in System Design and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2010.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 60).<br>Mobile application ('apps') development is a recent pandemic phenomenon; companies that are not associated with mobile technologies are noticing it and want to develop their own mobile apps. However, these companies do not realize that they need to have a mobile strategy in place, just like their IT strategy. Mobile technology is a new paradigm for businesses. The mobile device is em

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King, Stetson Samel Jacque's. "Marketing Strategies for Small Business Sustainability." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6052.

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The restaurant industry is the second largest employer in the United States; however, only 33% of restaurant owners sustain profits longer than the first 5 years from inception. The purpose of this multiple case study was to explore marketing strategies that owners of small business restaurants use to sustain profitability for longer than the initial 5 years. Aaker's brand equity model was the conceptual framework used to ground this study. Purposeful criterion sampling was used for the study. Participants included 3 owners of small restaurants operating in the southern United States. Data ana

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Rowland, Jonica. "Financial Advisors' Marketing Strategies to Minorities." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5938.

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Independent financial advisors face challenges with successful marketing strategies as competition from web-based resources, large U.S. financial services, and wealth advisors' corporations increase. The purpose of this exploratory case study was to understand financial advisors' perceptions, experiences, and marketing strategies to improve their companies' sustainability by targeting a broader population base, including minorities, who need assistance with retirement planning strategies. Consumer culture theory was the conceptual framework for this study. Purposeful sampling was the basis for

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Targett, Paul Barrie. "Marketing Strategies to Improve Online Sales." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6134.

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Marketing executives of traditional retail firms who lack strategies to expand e-commerce business, can experience inhibited growth, higher transaction costs, and a loss of competitive advantage. The purpose of this qualitative single case study was to explore marketing strategies that marketing executives of a traditional retail firm used to improve online sales. Eight purposefully selected marketing executives in the head offices of a large traditional retail business in South Africa who had implemented effective marketing strategies to improve online sales participated in the study. Social

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Faried, Aamir. "Social media marketing strategies forweb startups." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-190837.

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A successful startup requires not only great product but also requires effective marketing strategy. After explosion of internet, online marketing has changed the way brands and businesses approach market using technology and digital marketing. The penetration of social media platforms in large audience gave birth to new marketing channel called social media marketing. Social media marketing can be very effective for startups with right planning and good execution. While talking about social media strategy, different people talked about different things and available social media marketing str

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25

Lee-Palis, Melissa. "Marketing Strategies in the Luxury Industry." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201799.

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The aim of this thesis is to determine the marketing strategies used in the luxury industry differentiate luxury from premium and research the motivations values and beliefs of luxury consumers. Research was done on five main luxury activities: fashion and leather goods jewelry and watches and perfumes and cosmetics spirits and automobiles. The literature part has been structured in a way to present the evolution of the luxury industry and its development over the course of years. The section then goes onto clearly defining what luxury is and stating the different industries found in the luxur

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26

Olsson, Emilie. "Consultancy Services : Marketing Strategies for Intangible Services." Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1984.

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<p>Den traditionella marknadsföringen med sin marknadsmix har länge varit den dominerande marknadsstrategin där fokus har vilat på att placera produkten på bästa plats och till ett så förmånligt pris som möjligt. När det rör sig om tjänster finns inte samma möjligheter; företagen måste ta till sig nya markandföringsmetoder för att på bästa sätt marknadsföra sina tjänster. Är tjänsterna dessutom ”osynliga”, måste konsulten skapa ett löfte och kunden måste känna förtroende. Ömsesidiga relationer blir då av högsta vikt, och fokus läggs istället på kundens behov snarare än på företagets egenintres

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Pieczek, Aleksandra Urszula. "Analysis of marketing strategies in Polish ports." Thesis, University of Plymouth, 2000. http://hdl.handle.net/10026.1/445.

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The service sector of economy is a field of growing interest to marketing research and in particular such services as provided by seaports. However, these activities have rarely been considered to date. This project consists of three parts. Firstly a review of service marketing approaches, their status and development, the nature of marketing strategies and the marketing mix had to be provided. Also the development of marketing in seaports had to be examined. The focal elements discussed were the elements of the services provided by seaports, and competition between them in the context of Pola

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Hupp, Cassaundra. "Marketing strategies of Ohio agri-tourism businesses." Connect to resource, 2009. http://hdl.handle.net/1811/37083.

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Clark, Elijah G. "Integrating Consumer Feedback Into Business Marketing Strategies." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3286.

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Consumer feedback and reviews are critical to the success of businesses because 49% of consumers trust online reviews more than other sources. The purpose of this multicase study was to explore marketing managers' strategies for using consumer reviews to improve marketing success, brand awareness, and their clients' profitability. The conceptual framework for this study was built upon organizational theory and disruptive innovation theory. The participants were recruited through local events, social media, and e-mail. Data were collected from public online records and semistructured telephone

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Roy, Melissa R. "Effective Marketing Strategies to Reach Mobile Users." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4252.

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Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Nor

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Waller, Talaya. "Marketing Strategies of Mobile Game Application Entrepreneurs." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1809.

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Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Successful strategies that entrepreneurs have used to overcome their mobile game application marketing challenges may be beneficial to other entrepreneurs. Based on Schumpeter's theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile gam

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Hubbard, Lyle John. "Small Business Restaurant Marketing Strategies for Sustainability." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4921.

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Approximately 52% of food and accommodation businesses survive 5 years or more. Small business restaurant owners face greater challenges in marketing and sustainability than larger and well-established chain restaurants. The purpose of this multiple case study was to explore the successful marketing strategies of small business restaurant owners who sustained their businesses 5 years or more. The population was small business restaurant owners in Eugene, Oregon. The conceptual framework for this study was Porter's 5 forces. Data collection included semistructured interviews with 4 business own

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Adeleke, Abi. "Marketing Strategies of Successful Coffee Shop Owners." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6875.

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Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith's 8Ps of marketing mix was the c

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Wilson, Amanda Janice. "Database Marketing Management Strategies for Agricultural Lenders." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/36734.

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This study examines the use of databases to improve marketing techniques and customer segmentation in lending institutions. Specifically, this study examines the use of products and services by agricultural customers, and then determines the relationship between the use of those products and services with farm business characteristics. Information is also obtained on the interest rate sensitivity of the producers and correlated with farm business characteristics. The importance of technology and strategic alliances and other influences in the decision making process are determined after survey

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Jewell, Stacy Ellen. "Integrated Marketing Communication Strategies in Ohio Agribusinesses." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1338162453.

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Lee, So Yon. "Marketing Strategies for Bed and Breakfast Operations." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc2188/.

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The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hot

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Dimos, Anna, and Fajfer Dalia Altaai. "Kampanj VS Realisation : prissättningsstrategier inom detaljhandeln." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18720.

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Syfte: Uppsatsens syfte är att klargöra skillnaden mellan olika sorters rabatterade erbjudanden som kampanj och rea i Ur&Penns butiker. Syftet är även att se hur konsumenter ser på rabatterade erbjudanden och hur deras lojalitet kan påverkas av detta. Metod: En kombination av kvalitativa och kvantitativa metoder har använts med en abduktiv ansats. Insamling av data har skett via enkäter, intervju och observation. Uppsatsen riktar sig in på att undersöka Ur&Penns marknad. Teori: Teorier som använts i uppsatsen beskriver prisstrategier, rabatterade erbjudanden, lojalitet ur konsumentpers

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Cruz, Vanessa Alexandra Crespo da. "Websites de compras coletivas e descontos: estratégias de comunicação e marketing em debate." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2015. http://hdl.handle.net/10400.5/11459.

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Dissertação de Mestrado em Comunicação Social na especialização de Marketing e Publicidade<br>Os websites de compras coletivas surgiram num contexto de crise económica marcado por mudanças nos comportamentos de consumo dos particulares. Neste período, muitos consumidores disseram ter passado a consumir de forma mais ponderada. As marcas alteraram as suas estratégias de marketing em conformidade, adotando políticas de promoções e descontos. O aparecimento dos websites de compras coletivas em Portugal, em 2010, veio potenciar a expansão, em larga escala, dos grandes descontos online. Importa per

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Şeref, Michelle M. H. "Operations management and marketing interface making supply chain decisions under various marketing strategies /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024879.

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Bilotti, Katie. "Emotional Brand Attachment: Marketing Strategies for Successful Generation." Scholarship @ Claremont, 2011. http://scholarship.claremont.edu/cmc_theses/273.

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Modern society is structured around consumption. The climate of the current consumer culture is one of intense competition. In order to differentiate their brands and products, companies are beginning to focus on differentiating their brands on the basis of distinctive emotional, rather than functional, characteristics. Emotional brand attachment is defined as the bond that connects a consumer with a specific brand by involving feelings of affection, passion, and connection. When established, emotional brand attachment is a powerful tool for building brand equity and influencing the purchasing

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Awan, Anam ul Haq, and Shahzad Ali. "Regionalization and Marketing Mix Strategies of a company." Thesis, Halmstad University, School of Teacher Education (LUT), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-738.

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<p>Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. To get the appropriate data for this, we studied a telecommunication company based in Norway and operating in Denmark and Sweden as well. We adopted the inductive approach and case study method, and our study is based on our research findings, on the basis of w

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葉承偉 and Sing-wai Ip. "Evaluation of marketing strategies of Hong Kong newspapers." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B3126606X.

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Ip, Sing-wai. "Evaluation of marketing strategies of Hong Kong newspapers /." [Hong Kong : University of Hong Kong], 1994. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13857782.

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Planck, Charles F. (Charles Francis) 1966. "Transit marketing : strategies for San Juan, Puerto Rico." Thesis, Massachusetts Institute of Technology, 1998. http://hdl.handle.net/1721.1/10140.

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Kokosenski, Rachel Elizabeth. "Art as business: Creating marketing strategies for artists." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2982.

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The project takes marketing strategies learned in business and applies them to the work of visual artists. The project consists of two parts. The first part includes marketing materials and brand identity for a marketing/career counseling business (coach4artists). Materials for the counseling business consist of a corporate identity package, a brochure, a website, a business plan, and a marketing plan for the company. The second part includes marketing materials for a student artist (the "client") from California State University, San Bernardino. Materials for the client consist of a corporate

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Jenkins, Wanda Y. "Marketing Strategies for Profitability in Small Independent Restaurants." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1407.

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The restaurant industry is the second largest employer in the United States; however, only 33% of restaurants are successful during the first 3 years of operation. The purpose of this exploratory multiple case study was to determine what marketing strategies small independent restaurant owners need for profitability. Aaker's brand equity model was the conceptual framework used to ground this study. Using a purposeful criterion sampling technique and semistructured interviews, 12 individuals (2 managers and 2 employees from 3 restaurants in Philadelphia) participated in the study. Data collecte

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Kridler, Jamie Branam, and J. Burgess. "Johnson City Strategies for Marketing and Brand Audit." Digital Commons @ East Tennessee State University, 2001. https://dc.etsu.edu/etsu-works/5862.

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Huang, Ke-cheng, and 黃科程. "Investment strategies for closed-end funds:fund discounts, opening and ex-dividend, for example." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/50846739079110193816.

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Solvalier, Ilona. "Green Marketing Strategies." Thesis, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5850.

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Chiou, Chuang-Chun, and 邱創鈞. "On Creating Mutual-beneficial Replenishment Strategies in Supply Chains using Price Discounts and Budget Constraints Coordination Mechanisms." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/54054589187322009645.

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博士<br>東海大學<br>工業工程與經營資訊學系<br>92<br>Recently, both the practitioners and academic researchers have been highly interested in proposing efficient inventory replenishment strategies to conduct coordination between the firms so as to improve the performance of the whole supply chain system. When the supplier and the retailers derive their replenishment strategies independently, it could lead to the cases that an optimal solution for the supplier is unacceptable to the retailers, or vise versa. Also, both parties could lose opportunities for further cost reduction if they ignore channel

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