Relevant bibliographies by topics / Discours publicitaire

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Academic literature on the topic 'Discours publicitaire'

Author: Grafiati
Published: 4 June 2021
Last updated: 12 June 2025

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Books on the topic "Discours publicitaire"

1

Brune, Franc ʹois. De l'ide ologie, aujourd'hui: Analyses, parfois de sobligeantes, du "discours" me diatico-publicitaire ... Parangon, 2004.

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2

Lemaire, Jacques. Les cleś du message publicitaire: Jeux de langue et jeux d'ideés dans le discours de promotion commerciale. Editions du CEFAL, 2003.

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3

The discourse of advertising. Routledge, 1992.

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4

The discourse of advertising. 2nd ed. Routledge, 2001.

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5

Suzanne, Martin. Flash. Editions HRW, 1986.

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6

Suzanne, Martin. Flash: Guide de l'enseignant(e). Editions HRW, 1986.

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7

Baciu, Eugenia. Limbajul publicitar în domeniul politic. Editura Universitară, 2012.

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8

Jean-Michel, Adam. L' argumentation publicitaire: Rhétorique de l'éloge et de la persuasion. Nathan, 1997.

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9

Mojica, Carlos Moriyón. Exégesis pragmalingüística del discurso publicitario: Ejemplos prácticos y selección bibliográfica. Instituto de Ciencias de la Educación, Universidad de Valladolid, 1994.

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10

Analyser la communication: Comment analyser les images, les médias, la publicité. L'Harmattan, 1996.

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