Dissertations / Theses on the topic 'Disruptive Innovation Theory'
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Navasargian, Andre 1975, and Tyler D. 1974 Thompson. "Managing innovation in the real estate industry : a theory of disruptive innovations." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/32200.
Full textIncludes bibliographical references (leaves 101-105).
Management teams in real estate firms are in a precarious position as they struggle to manage innovation without much experience in planning and executing technology-driven strategies. Real estate technology is in its infancy. The growth trajectories of innovations and the impacts of novel technologies on the future of the real estate industry have yet to be seen. This is an important time for board members and senior managers of leading real estate firms because innovation is a double-edged sword. A sound technology policy can be highly lucrative, while a failed technology strategy can prove positively fatal. This thesis studies the complexities of managing innovation in the real estate industry. It builds on the study of innovation and strategic management in other industries to provide insight into the future of the real estate industry. Managing innovation is not a new problem - there is a significant body of scholarship on the topic that has been developed through rigorous study of several industries ranging from disk drives to retailing. Researchers have produced a set of analytical frameworks and detailed case studies that explore the interaction between innovation and firm-level strategic management. This paper applies some of these analytical tools to study the nature of innovation in the real estate industry and uncover potential opportunities and pitfalls facing managers in the future.
by Andre Navasargian & Tyler D. Thompson.
S.M.
Billings, Dr Donald G. "Disruptive Innovation Within the Legal Services Ecosystem." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7119.
Full textWenner, Gemma Antonine. "Marijuana-tourism| Disruptive Innovation for Small Island Developing States." Thesis, University of Maryland University College, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13428534.
Full textThe Caribbean region consists of many small island developing states (SIDS) that are dependent on a sun, sea, and sand (3-S) tourism product. These SIDS are facing declining competitiveness vis-à-vis other tourism destinations and need to differentiate and rejuvenate their tourism product offerings. This study investigates the extent to which marijuana-tourism can lead to disruptive innovations (DI) in SIDS that are tourist dependent. A systematic review, using 53 research articles and a thematic synthesis analyzing seven different themes: (1) demographic profile of marijuana users and potential market size, (2) marijuana-tourism motivations, (3) common uses of marijuana, (4) types and structures of legal and regulatory frameworks, (5) cultivation, distribution, and marketing factors, (6) economic impacts of legalized recreational marijuana; and (7) adverse health and safety impacts were elaborated. The principal findings are that the regulatory framework for legalization acts as a mediating variable for defining the scope and structure of marijuana-related businesses and tourism niches that appear. When the recreational regulatory framework permits private competition, as evidenced in the early pioneering jurisdictions, significant economic benefits have resulted and at the same time social and health costs have been attenuated to date. In the context of SIDS, legal regimes are still largely prohibitionist, and in a few instances, partial liberalization has occurred. As liberalization progresses, structural and governance challenges exist that may moderate benefits. Further research is needed in many areas, given that the liberalization of marijuana laws is a recent phenomenon. More research is needed in areas, such as in-depth economic and social impacts analysis; the profile, composition, and expenditure patterns of marijuana tourists; the comparative advantages of different regulatory frameworks; and the public health and safety impacts for residents, marijuana tourists, and hospitality sector workers.
Sietzema, Maarten, and Illipse Ines. "Exploring Disruptive Innovation: Case study on Multi-sided Platforms." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-253833.
Full textSyfte - Syftet med denna forskning är att undersöka disruptiv (omstörtande) innovation och att avgöra om Christensens senaste version (2015) av den disruptiva (omstörtande) innovationsteorin kan förklara framgången med flersidiga plattformar inom musikbranschen. Således analyserar vi tre fallstudier baserade på teorin: Napster, Spotify och Apple Music. I slutet presenterar vi våra resultat avseende Christensens teoris förmåga att förklara de senaste framgångshistorierna för digitala flersidiga plattformar. Forskningsfråga - “Förklarar teorin om disruptiv innovation framgången med flersidiga plattformar i musikbranschen?” Metodik - En jämförande fallstudie med tre nivåer av framgång ger oss den bredd som vi tycker är nödvändig för att dra slutsatser. Spotify anses vara en global marknadsledare och Apple Music är mycket framgångsrikt samt marknadsledande i USA. Napster anses emellertid inte framgångsrikt på grund av de rättsliga problem som uppstått. Sekundär data används i alla exempel, samt en djupgående litteraturöversikt av teorin som stöder den teoretiska ramverk som vi använder för att jämföra fallen. Resultat - Denna undersökning utforskar Christensens teori som är brett misstolkad och felaktig tillämpad under de senaste åren. Christensens teori bygger starkt på en teknikfaktor som driver disruptiv innovation, men detta kan inte förklara exempelvis Spotifys framgång, vilken enligt den ursprungliga teorin inte är disruptiv. Vi argumenterar för att affärsmodellinnovation driver störningar i fall där tekniken bara är en katalysator för att verksamheten når disruptiva effekter. Vi skulle vilja föreslå en starkare kategorisering av disruptionstyper, till exempel “tekniskt driven disruption” eller “affärsmodelldisruption” för att identifiera disruptioner med olika rötter.
Mallett, Christopher. "A study of postsecondary competency-based education practices in the context of disruptive innovation theory." Thesis, Pepperdine University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10142057.
Full textThe American public’s interests are well-served by a strong, effective postsecondary education system. And yet the industry’s predominant learning and service paradigm, one that credentials learning by measuring student’s time on task and that treats all learners largely the same from a pacing and a requirements perspective is inconsistent with the realities, circumstances, and expectations of 21st century students. Competency-based education, with its emphasis on the attainment of mastery through the measurement of learning, not time, and its focus on operational efficiency and effectiveness, has the potential to evolve and shape the postsecondary education industry by introducing simplicity, convenience, accessibility, and affordability where complication and high cost are the status quo.
The purpose of this qualitative, exploratory study was to understand and describe the competency-based education practices of American higher education institutions within the context of Christensen’s theory of disruptive innovation. The practices and programs of eight institutions that offer accredited, competency-based certificate and degree programs were examined. An exploratory, qualitative review of publically available artifacts that describe the competency-based approaches employed by these eight institutions provided the primary data for this study. Prominent industry reports on competency-based education published from September 2014 through January 2016 were examined and are described. The researcher ’s professional responsibilities and observations while engaged in the design and delivery of competency-based programming also informed this study.
Specific characteristics, practices, and two distinct methods for the delivery of competency-based education were identified and are described. Consistent mission, tuition, and student demographic realities were found to exist among the examined institutions and are discussed. Variable findings related to program design practices, the nature of assessment, the role of faculty, and provider-specific outcomes emerged and are also presented. The current state of the practice was found to be consistent with Christensen’s theory of disruptive innovation. The practice was further found to be workforce aligned but only minimally deployed within the postsecondary education industry. Characteristics of examined programs were found to be non-distinct. Program evaluation criteria and outcomes were determined to be unclear at this time.
Strömberg, Joakim, and Philip Thorman. "Disruptive innovation theory in the paper- and packaging industry : Applying Clayton Christensen in a new context." Thesis, Uppsala universitet, Institutionen för teknikvetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-390836.
Full textBird, Peter William. "Potentially disruptive IS innovation in UK higher education institutions : an actor-network theory analysis of the embedding of m-learning." Thesis, Manchester Metropolitan University, 2014. http://e-space.mmu.ac.uk/332166/.
Full textGomes, Rafael, and Sema Seyfi Osman. "Managing Organizational Adoption of IoT : Revisiting Rogers' Diffusion of Innovation Theory." Thesis, Uppsala universitet, Industriell teknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-398123.
Full textLucas, D. Pulane. "Disruptive Transformations in Health Care: Technological Innovation and the Acute Care General Hospital." VCU Scholars Compass, 2013. http://scholarscompass.vcu.edu/etd/2996.
Full textAbousaber, Inam. "WiMax technology adoption by SMEs in the city of Jeddah, Saudi Arabia." Thesis, Brunel University, 2012. http://bura.brunel.ac.uk/handle/2438/7169.
Full textNeukirchen, Daniel. "Fast fashion : supply-chain management as the basis for disruptive business model innovation : a case study in the context of the theory of the firm." Thesis, Manchester Metropolitan University, 2017. http://e-space.mmu.ac.uk/620027/.
Full textMurray-Noel, Jeanelle Lemol. "Small Business Profitability Strategies in the Music Recording Industry." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6072.
Full textBergendal, Taghrid Sara. "P.S. I love you...and other growth hacking strategies used by disruptive tech start-ups : A case study on the relevance and enactment of growth hacking by Sweden's tech start-ups." Thesis, Uppsala universitet, Medier och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325969.
Full textWaters, Eric Leftwich. "A Qualitative Analysis of African American Female High School Graduates' Perceptions of Participating in an Asynchronous Credit Recovery Program." Diss., Temple University Libraries, 2010. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/76385.
Full textEd.D.
Asynchronous online credit recovery programs have been implemented in public schools across the United States for a variety of reasons. In this case, African American female students who are deficient in course credits towards high school graduation have taken advantage of this relatively new e-programming mechanism as a means to capture course credits that were lost during the course of a student's high school career. Female enrollees in the asynchronous credit recovery program are lacking in course credits due to course failure for reasons such as truancy, excessive absences, maternity, incarceration, employment, health associated and domestic related demands outside of school. Beyond the aforementioned, the school climate in terms of organization, discipline, safety, and supportive relationships plays a significant role towards student success or failure. Because African American females are positioned at the bottom of the ethno-gender stratum, concentration on African American females is vital to ensuring academic success in addition to their well being. The purpose of this qualitative study is to investigate and ultimately understand the perceptions, attitudes, and behaviors of a group of African American female graduates while enrolled in an asynchronous credit recovery program. The study was guided by the following research questions: How does enrollment in an asynchronous credit recovery program affect non-traditional African American female's perceptions of education? How does enrollment in an asynchronous credit recovery program affect the lives of non-traditional African American female student participants? What are the factors that contribute to the success of the non-traditional African American female student participants? Data were collected through semi-structured interviews, intense site immersion and observation, and thorough review of school district and student records. At the culmination of the data collection process, data analysis was conducted using the constant comparison method. Results from the data analysis revealed a reinvigorated perception of education as well as a reversal of lowered expectations, behaviors, standards, and attitudes while enrolled in the asynchronous credit recovery program. Enrollment in the asynchronous credit recovery program assuredly fostered academic success and strengthened the independent nature and identity formation of the African American female participants. Several of the implications for practice are: strengthening adult/student relationships; culturally relevant professional development exercises; consideration of a female centered curriculum; address the at-risk student population as early as elementary school; and continuing research on the effectiveness of asynchronous credit recovery programs.
Temple University--Theses
Smart, Shoup Valerie A. "One Hospital's Patient Satisfaction Plans in Response." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/332.
Full textLafferty, Susan. "The Australian Digital Theses Program and the theory of disruptive technologies : a case study /." Electronic version, 2003. http://adt.lib.uts.edu.au/public/adt-NTSM20040714.170215/index.html.
Full textZih-MingJiang and 江子鳴. "A Review and Application of Disruptive Innovation Theory - Disruptive Classification Model." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/47496616831716880114.
Full textChen, Ying-Jhu, and 陳瀅竹. "Service Innovation through Social Network Sites-Social Network, Disruptive Innovation Theory Perspectives." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/87910971499710778333.
Full textLiu, Pei-Hsuan, and 劉培瑄. "From The Disruptive Innovation Theory to Explore Innovative Optical Plastic Lens Molding Process." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/sb2eka.
Full text國立暨南國際大學
管理學院經營管理碩士學位學程碩士在職專班
105
As the fast development of technology and people’s dependence on the technology, there are a lof of technological innovation products in the market , such as consumer electronics, automobile electronics, surveillance electronics, intelligent robot, wearable electronics, sports electronics and smart home.Among the consumer products in wearable electronics, people are more interested in cell phone, digital camera and sports camera. Camera Lens is the inevitable parts of those produtcts. People are concerned about the camera lens quality, function and variety. In order to satisfy the consumer, camera lens manufacutrers are eager to enhance the optical lens quality and develope variety of optical lens.The key component of the camera lens is the optical lens element. Nowadays, the optical lens element is produced by injection molding machine. There are no other production processes for the lens element in the market. This research is focus on a new plastic molding production process in terms of Disruptive innovation theory and emphasize on the future development of the process. Through the analysis, we found out the following: 1. New plastic molding production process is a kind of Disruptive innovation 2. New plastic molding production process is a low-end disruption Based on the analysis, this research suggests the future strategy for the following researcher for more development.
Chang, Chia-Chuan, and 張佳絹. "A Feasibility Study of FMC Service Using Theory of Disruptive innovation." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/d54rne.
Full text國立臺灣科技大學
資訊管理系
95
Previously, the telecommunication services can be clearly classified into two major categories, fixed line services and mobile services. There are many differences between them in operation model and user behavior. Fixed to Mobile Convergence (FMC), currently one of the crucial strategic issues in the telecommunications industry, is the way to connect the mobile phone to the fixed line infrastructure. Fixed-Mobile Convergence (FMC) is the move towards the integration of fixed and mobile (wireline and wireless) technologies to give end users a preferred point of access to voice, data and multi-media, regardless of location, access technology and end-user device. New technology is redefining traditional network boundaries, while end-users are demanding much more services with low cost. The integration of fixed line services and mobile services is becoming the key trend in today’s telecommunications market. The Fixed-Mobile Convergence Alliance is a global alliance of several leading telecom operators whose objective is to accelerate the development of convergence products and services. Firstly, this paper introduces its previous experience and current status. Secondly, the focuses switch to the Taiwan’s telecomm industry. To better understand the customer behavior and regulation policy, this research adopts the PEST model. All the tier one telecommunication companies have bided for the right to operate WiMAX high-speed networks in Taiwan when the government auctions licenses in July 2007. Thirdly, these companies were treated as examples of “Theory of Disruptive innovation” by introducing customer with a lower-cost business model. Finally, by using Theory of Strategic Thrusts, this paper explains the opportunity and treats for both of the existing operators and new comers. The study result of this paper indicates Taiwan’s telecommunication will favor sustaining innovations. It stands for bring a better product into a established market by existing operators. The existing fixed line operators have already owned a substantial customer basis. The emerge of FMC gives them a very good opportunity to reduce revenue decline and shrinking business. The new comer will eventually become less competitive due to lack of financial resource and the nature of single product line. “The bigger, the stronger” concept still dominates the future Taiwan’s telecommunication structure Beside, the telecommunication business is highly controlled by government regulation. The convergence of the three sectors - telecommunications, broadcasting and information technologies and services is increasingly evident. National Communications Commission (NCC) assumes the role as an integrator and a regulator of the nation's telecommunications industry. One of the NCC’s main objectives is to enhance effective competition in the development of future FMC business.
CHEN, XIAO-BIN, and 陳曉彬. "A Case Study of Disruptive Innovation Theory: Qihoo 360 Technology Co. Ltd." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4w3aks.
Full text國立臺灣科技大學
企業管理系
106
Based on Christensen's disruptive innovation theory, this study uses the litmus test and three-phase analysis framework to analyze Qihoo 360's case and identify whether it is disruptive innovation. This study finds that the development process of Qihoo 360 is the low-end market disruptive innovation. Qihoo 360 launched a 360 security guard to enter the low-end market by creating a completely different business model from traditional anti-virus software companies. Incumbent initially chose to ignore the 360 security guards, and eventually Qihoo 360 launched 360 antivirus that meets the needs of the mainstream market. The case studied in this study belongs to the security software industry, innovation cases in other software industries can be studied in the future.
Wu, Shoei-muh, and 吳水木. "The Application of Disruptive Innovation Theory on the Business Strategies of Television & Digital Content Enterprises." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/49713704236447162075.
Full text國立臺灣大學
高階公共管理組
94
This study is to discuss the business strategies of Taiwan’s TV & digital content entrepreneurs on the impact of “mega media Tide” under the environment of “Digital Convergence” &“Technic Integration”。 According to the analysis of bibliography of Innovation Theories,the researcher selects the “Disruptive Theory” of Clayton M. Christensen , Scott D. Anthony & Erik A. Roth to interpret the competitive situation, variable footprints & winning strategies of TV & digital content enterprises. Facing to chaotic & flourishing digital TV & content markets, the business managers of digital convergence corporate ought to consider how to resolute the bottlenecks & obstacles of TV & Broad-band markets, They must satisfy consumers needs, wants & demands, otherwise they will fade away from the markets. This study is to prompt the businessmen of this market’s to develop potential consumers by using both low-hierarchy market’s disruptive innovations & new market’s disruptive innovations strategy. What’s the new opportunities of the innovation? Where is the target audience of digital broadband service? This study by researching disruptive innovation theories and analyzing innovative cases, this thesis provides TV & digital contents managers with operation frameworks to assist business innovators for their furthermore success. It suggests ten new definitions of innovation which explain disruptive innovation with historical real examples that different from the former knowledge such as the most innovations are very fair, if you could give the new capacity or usage of resources you would be innovators if you could. Change the manufacture procedures or service process it should construct innovative behaviors. Both science & technical innovations & social or economic innovations are creative new resources. The Latter is more important & more influent than the former. Innovations are not high risk mission but the procedures of “resources enlargement”. The source of innovations are face to changes,& do changes etc. The conclusions of this thesis have two dimensions one is the innovations of consumer’s dimensions, which includes: 1.Demand-oriented consumers (needs, want & demands) 2.Value-oriented consumers.(basic, usage & add values) 3.Price-oriented consumers(Low,High & Free Prices) The other is managerial dimensions, which includes: 1.Focus on transaction technics (Product attributes & individual attributes) 2.Focus on operate services(Interactive, data base,& environment attribute services) The different strategies satisfy different consumers. This thesis also provides studying suggestions concerning Innovation strategies, in case, the researchers suggests two parts of individual innovative strategies the first is “TV programming arrangement strategies” which include 3 categories & 10 strategies. 1.sustaining Innovations: Stripe Programming(帶狀策略) Checkerboard Programming(棋盤策略) Hammocking Programming(吊床策略) Block Programming(區段策略) 2.New marketing disruptive innovations: Counter Programming(反向策略) Lead in Programming(導入策略) Tent-Poling Programming(帳棚策略) 3.Low-hierarchy marketing disruptive innovations: Stunting Programming(阻擾策略) Bridging Programming(橋樑策略) Head to head Programming(針鋒相對策略) The second is “Digital Broadband Pricing Strategies, which include 3 Categories & 13 strategies: 1.Sustaining Innovations: Flat Pricing(單價位策略) Priority Pricing(優先價位策略) Reservation Pricing(預定價位策略) Time of Day Pricing(時段差別價位策略) 2.New marketing disruptive innovations: Transport Auction(傳輸拍賣策略) Dynamic Bandwidth Allocation(動態頻寬策略) 3.Low hierarchy marketing disruptive innovations: Discriminate Pricing(差別定價策略) Quantity Discounts(數量折扣策略) Two-Part Tariff(二階段費率策略) Block Tariff(區段費率策略) A product line of Partial Substitutes(可替代性產品線定價策略) Bundle Pricing(組合定價策略) Temporal Price Discrimination(時間性差別定價策略) The other suggestions of this paper are concerned with integrating synergy strategy of TV & Digital content corporations, which include: 1.Flexibility & High-vision strategy. 2.Value & new Segmentation strategy. 3.Preemption & Marketing pacemaker strategy. 4.Organizational Learning & Team-development strategy. 5.Struggle-up & Competiveness Strategy. This study also notices & mentions “7 passive existent innovative opportunities”: 1.to manipulate the accident issues. 2.to find the incongruity between markets. 3.to prompt the necessary innovation which is based on procedure creativeness. 4.to understand the variabilities of industries & marketing structure. 5.to utilize the mobilization of marketing populations according to survey & statistics. 6.to consider the consumer’s motivated emotion & value-viewpoints. 7.to absorb new knowledge. Studying, searching & finding” All possible innovative opportunities” by filtering “ideal funnel” to dismiss the quantity and guaranty the quality of innovations is important. Do the best & be the first with sophiscated thought & foresight vision the innovator-especially disruptive innovators is the “Last winner among TV & digital content providers.
Hsu, Yu-Chun, and 許毓純. "To Explore the Dynamics of Tablet PC and Notebook-from the Perspective of Disruptive Innovation Theory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/04102403121295784401.
Full text國立雲林科技大學
企業管理系
103
In order to understand the dynamic of the tablet computer and notebook computer in the post-PC era, this study adopted the case study method to collect and analyze the secondary data specific to the study objects of Apple’s tablet computers and notebook computers, Samsung’s tablet computers and Lenovo’s notebook computers. It then constructed Study Model 1 and Study Model 2 according to the disruptive innovation theory proposed by Christensen and Adner: 1.Study Model 1--trying to understand the evolution process of the tablet computer and notebook computer through the performance evolution of the ARM-based processor and Intel-based processor; 2.Study Model 1--using the product attributes of “portability” and “functionality” to explore the technology trajectories of the tablet computer and notebook computer. According to the results, as speculated from the perspective of processor industry, the tablet computer is cannibalizing the low-order notebook computer market; however, it is learned from the dynamics of the technology trajectories that the notebook computer is trying to fight back and invade the tablet computer market. In short, the tablet computer and notebook computer will compete for the intermediate market. The theoretical contribution of this study lies in the modification to the model proposed by Adner and the practical contribution is the provision of corresponding strategies that would be taken by the incumbents when facing the threat of the newcomers.
Fu, Tzu-chen, and 傅子宸. "A Design Study on the Category Representation of Instant Messenger User Interface based on the Disruptive Innovation Theory." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/38966447310670234450.
Full text國立臺灣科技大學
設計研究所
100
With the rapid development of Internet technology, the communication platforms among humans are no longer problems that might be caused by the distance, communication, and emotional aspects of the interaction gap. Also with the popularity of Internet and Instant Messaging, humans will expect to have new information from the Instant Messaging when they turn on the computer. Therefore, the information on the Internet brings convenient life, creates a network communication system, and acts as an important channel for interpersonal communication. In this research study, the relevant literature was explored and summarized to help understand human communication patterns and the development of Internet instant messaging. In this study, the author adopts quantitative experiment and statistical analysis to investigate the problems encountered by the general user when using the Instant Messaging. Further suggestions and improvements were provided as well. A pilot study was first conducted in this study by analyzing three major IM products of current market, i.e., the "MSN live Messenger", "Yahoo! Messenger" and "Skype". The generated results revealed that: (1) The usability of Skype user interface still can be improved. (2) The task process and methods of Instant Messenger still can be enhanced. (3) To the general public, there are some unfamiliar features in the Instant Messenger. More designs also can be done to improve its user friendliness. Because the "MSN Live Messenger", "Yahoo! Messenger" and "Skype" are the three major IM software in the market and their the Interface operating logic is based on the first selected object from its function dialog box, we may use them for pilot study purpose. Users who have the biggest criticism for their user interface designs is that too many additional features is located in a dialog box which may easily lead to complex visual attention. Therefore, this study use the results generated from the pilot study regarding category representation styles to help design three function-oriented experiment samples, i.e., "whole category representation mode", "half category representation mode" and "mixed category representation mode". This study also adopts the disruptive innovation theory to help break down the products in the existing market for a more simple, convenient, and escape from the traditional interface design rationale without losing the interface design purpose and fun. The results generated from this study revealed that: (1) The user interface designed based on the function-oriented method can help reduce users' visual complexity. The function of dialog box can be significantly improved. (2) The overall task performance is that the "whole category representation" of interface design works significantly better than the "half category representation mode" and the "mixed category representation mode. (3) Although the three groups of interface samples show no difference on SUS scale and subjective self-assessment, the " whole category representation mode" tends to have higher appreciations by the participants. (4) In the Internet social networking, the IM software can Integrate other different functions within one platform, the Icon design approach allows the user to manage the category easily which lead to better interface performance.
吳秉宏. "Construct a product development conceptual model applicable with traditional and agile project management using the disruptive innovation theory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/5bu363.
Full text逢甲大學
專案管理碩士在職專班
105
This study aims at the conceptual model for project management in product development. It’s in connection with the disruptive innovation theory, which are based on three different types of marketing as High-End Sustaining Innovations, New-Market Disruptions, Low-End Disruptions. 1.High-End Sustaining Innovations:Be applicable to adaptability、value-orientated agile project management methodology. 2.New-Market Disruptions:Be applicable to combining traditional and agile project management methodologies. 3.Low-End Disruptions:Be applicable to predictability、plan-orientated traditional project management methodology. The method used in combining traditional and agile project management is known as following:According to the leading function of a product, the project starts with the traditional project management approach. Therefore, the subsidiary function will be restricted to the limited resources and term with the agile project management method. That is to say, Using the plan-orientated traditional project management method to project the schedule of leading function product development. However, the timely production of subsidiary function is prompted by the feature of the iterative feedback in value-orientated agile project management method.
Chen, Hung-Hsuan, and 陳弘軒. "Competition between OTT TV and the Incumbent Pay TV in the Video Service Market: A Perspective from Disruptive Innovation Theory." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5yt7xt.
Full text國立政治大學
廣播電視學系
107
The subversive wave of OTT TV disruptive innovation has been changing the rules of market competition for the incumbent television media in Taiwan. In order to explore the competition strategies of both OTT TV and the incumbent Pay TV in the Taiwanese video service market, this study from the point of view of disruptive innovation theory considers the question of how OTT TV develops the model of disruptive innovation in the Taiwanese market. It also examines not only how the Pay TV in Taiwan responds and is in turn transformed, but also the impact that illegal piracy has on OTT TV disruptive innovation in Taiwan as well as the conflicts that subsequently arise. This study utilizes numerous literature reviews and in-depth interviews with nine professionals in the industry-government-university field, in order to compare and analyze multiple cases of OTT TV and the incumbent Pay TV. In light of discussions on disruptive innovation theory, the researcher thereby focuses on both OTT TV and the incumbent Pay TV in Taiwan to propose strategic suggestions, with government policy to counter piracy being targeted. Through the analysis of the literature review and the many interviews, the study crystallizes three major findings. First of all, OTT TV has created opportunities for disruptive growth in both “new markets” and “low-end markets” in Taiwan. IQIYI and LiTV, for instance, have respectively employed different disruptive innovation models to enter the Taiwanese market. However, OTT TV has not found a “profitable business model” in Taiwan. Therefore, a key to success for OTT TV disruptive innovation is concerned with how to connect multi-sided markets and create a platform revolution to encourage users to take big strides towards higher levels of consumer demand. Secondly, apart from considering the factors associated with market competition in disruptive innovation in the Taiwanese market, OTT TV also has to take into account non-market factors. The most critical of these among other things is “illegal offshore piracy,” which has severely impacted the Taiwanese OTT TV practitioners’ motives of disruptive innovation and their entrepreneurial capabilities. Thus, the study recommends that the government deploy multiple solution methods as soon as possible and adopt the three regulatory models of administration, the judicature and government counseling to ensure a friendly and fair competitive environment to encourage innovation in the Taiwanese OTT TV market. Thirdly, in response to the disruptive attack of OTT TV, the Taiwanese incumbent Pay TV firms, such as Kbro and Chunghwa Telecom, have already entered the battle over OTT TV and proposed a hybrid approach to sustain innovation, which combines Pay TV and OTT TV. Meanwhile, in order to absorb OTT TV, both firms also respectively employ different strategic approaches and models of organizational transformation to achieve a balance between old and new businesses and resource integration. Looking forward to the future, the incumbent Taiwanese Pay TV must seriously consider the question of how to re-locate its core business and open up as a disruptor in the blue ocean market of OTT TV. Keywords: disruptive innovation, platform strategy, OTT TV, cable television, IPTV, piracy
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Full textBusiness Management
D. Litt. et Phil. (Business Leadership)