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Maderová, Dagmar. "Marketingový výzkum předplatitelských služeb." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1235.
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Hejzlar, Kamil. "Řízení kvality služeb." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-315864.
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The aim of this thesis is to characterize the current situation of the company Znovín Znojmo Inc. in the area of distribution and to propose any improvement in this area based on the survey and mystery shopping. The theoretical part defines the service and service quality. The following is the characteristic of the chosen company. The practical part contains macro environment, characteristic of the market in which the company operates and characteristic of the customers and the competitors. The practical part continues with the characteristic of the company from the view of marketing mix with the emphasis on the distribution. In the second half of the practical part is evaluation of the survey and the mystery shopping. The ending of the thesis is based on found weaknesses in the distribution of the company, such as a behavior of the dealer to the customer, and proposing of the possible solutions.
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Polanský, Ondřej. "Analýza dopadu nových modelů distribuce SW na principy řízení IS/IT podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3216.
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Diplomová práce se zabývá modelem distribuce aplikační funkcionality formou služeb (SaaS ? Software as a Service), transformací trhu s IT dle tohoto modelu a dopadem těchto změn do sféry řízení podnikové informatiky. Cílem práce je co nejlépe anticipovat dopad transformace IT průmyslu právě do oblasti služeb a na základě výsledků této prognózy odvodit nejvýznamnější změny, kterými projde jak samotná podniková informatika, tak způsob jejího řízení. Popis transformace IT průmyslu je možný na základě identifikace nejzávažnějších současných problémů tohoto průmyslu a popisu těch současných trendů, které k této transformaci směřují. Změny podnikové informatiky a jejího řízení jsou popisovány na základě vývoje od doby vzniku moderních podnikových informačních systémů (tj. počátek 90. let 20. století), s tím, že je kladen důraz na ty nejzávažnější problémy integrace IT do struktury podniku a nejvýznamnější metody, které se na řešení těchto problémů uplatňovaly či uplatňují. Velký důraz je v práci kladen na korporátní důsledky těchto změn, takže každý významný diskutovaný aspekt je zkoumán mimo jiné z pohledu jeho vstřebávání trhem či samotnou organizací, a to především z hlediska porovnávání nákladů a přínosů. Přínos práce spočívá především v analýze dopadů změn trhu s IT na subjekty na trhu působící, tedy jak na nabízející tak na poptávající. Z hlediska strany nabídky jde především o sekce věnující se vzájemným vztahům mezi poskytovateli aplikačních služeb (sdružování do tzv. SaaS platforem) a také nástupu celého modelu (viz např. tabulka 4.2 na str. 41). Z hlediska poptávajících na IT trhu, tedy z hlediska řízení podnikové informatiky, je přidaná hodnota práce především v těch částech, které se věnují možnému navázání SaaS aplikací na model řízení IT služeb, a dále např. integraci SaaS aplikací z hlediska uživatele (část 6.4.6). První tři kapitoly práce se zabývají úvodem do celého konceptu poskytování aplikační funkcionality formou služeb, současnému IT průmyslu a jeho problémům a také pravděpodobnému vývoji celého tohoto nového segmentu. Další kapitoly obsahují nejprve charakteristiku současného řízení podnikové informatiky a také aplikaci výše zjištěných poznatků o SaaS modelu na podnikovou informatiku. Poslední kapitola je orientována praktičtěji a obsahuje zjednodušený popis metody definice IT služeb v podniku a tvorby katalogu služeb.
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Švejdová, Petra. "Současná role GDS na trhu distibuce služeb cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-161971.
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Aviation industry is in many ways considered a pioneer, especially in innovation and implementation of new materials and technologies. The aim of this thesis is to provide comprehensive and complex information on the matter, pointing out the differences in distribution systems and scenarios outlining the expected evolution of these systems in the future. The dissertation defines the basic concepts and the nature of the problem and also talks about the historical development of the GDS to better understand the current ownership and evaluate the importance and status of GDS in the Czech and world market. It analyzes selected GDS and graphically illustrates the positions of the GDS on the certain markets within the category. The basic method used is the comparison which was done by putting the specifics of individual GDS and their subsequent comparison, the thesis also includes SWOT analysis.
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Luňáčková, Michaela. "Návrh marketingových aktivit konkrétní společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319441.
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The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.
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Pecina, Petr. "SOUČASNÉ OTÁZKY DISTRIBUCE POJISTNÉ SLUŽBY V ČESKÉ REPUBLICE." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-635.
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Práce se zabývá analýzou distribuce pojistné služby v ČR, s akcentem na životní pojištění. Úvodní část se věnuje specifikaci pojistné služby. Hlavní část analyzuje jednotlivé distr. kanály (pojišťovna, bankopojištění, internet, telefon, makléřská společnost, samostatný zprostředkovatel, brokerpool), Multi Level Marketing. Druhá polovina je věnována rozborou osobnostních předpokladů pro činnost zprostředkovatele, typickým bodům českého finančního trhu, mým vlastním zkušenostem. Závěr práce se věnuje konkrétním návrhům pro účastníky distribuce (klient, zprostředkovatel) a státní orgány se zaměřením na dva důležité poznatky - nižší úroveň finančního povědomí občanů, obtížná srovnatelnost pojistných produktů.
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Fischer, Roman. "Podpora webových služeb v prostředí .NET framework." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4831.
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The work targets the very important part of service oriented architecture -- web services. It is focused at one of its practical implementation, from the Microsoft Corporation, especially in the last two releases of .NET Framework. The main target of this work is comprehensive summary and demonstration of Microsoft web services development. The principles of web services and their base in the .NET Framework are described here. At the beginning of this work the web services are put into the scope of service oriented architecture and their main principles are described. Subsequently the .NET Framework is explained with its main principles and with the comparison to the JAVA technology. This part is finished with the explanation of classic ASMX web services. The main part of this work focuses at detailed description of the theoretical and practical aspects of web services in the Windows Communication Foundation and the Windows Workflow Foundation context. Even the development of Windows Forms application is not left out, because they also have done a large progress and they are often consumers of web services. The options of securing web services in the .NET Framework are shown both theoretically and practically including authentication and authorization. The methods of transactional behavior are shown too. The work also focuses at the orchestration of web services including the explanation of workflows with the deployment example. At the end of the work there is revealed how to guarantee interoperability with other technologies, how to manage web services and how to ensure their versioning.
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Pulda, Michal. "Vícevrstvý systém distribuce audiovizuálního obsahu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75004.
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This paper analyzes and critically evaluates present music and video market functioning with emphasis to the sales of electronic format of this content which is preferred by current customers. It analyzes the widespread trend of content sharing via the Internet and specifies reasons why the trend is happening. It defines cases of behavior that are justifiable in the eyes of consumers and therefore legitimate (i.e. creation of backups, downloading and sharing legally unavailable content, downloading for personal use, etc.) and elements that reduce value of the legally distributed content for the customer (copy protection mechanisms or current licensing system). Furthermore, it analyzes new economic approaches that enable the utilization potential of the Internet (i.e. the Long Tail Theory) or of potential customers (Crowdsourcing, Word of Mouth, Gamification). The paper analyzes the functioning new services that use the Internet as a platform for their operation and offer users the experience they want. Proposal for this new system of audiovisual content distribution is proposed based on a synthesis of findings from the operation of these services, new theoretical approaches and author's own contribution. This new system rejects the idea of selling the content as goods (per items) and adopts an approach of access to the whole catalogue of content for a flat monthly fee. This newly born service has several tiers that differ qualitatively among themselves, also in terms of added value for users and finally in the price at which the layers are available. This system is very acceptable to customers as well as being an interesting long-term alternative to the current system for operators of the new system and copyright holders.
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Sloupenská, Adriana. "Specifika logistických řetězců v distribuci a prodeji oděvní konfekce." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2694.
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Práce hodnotí stav distribuce oděvní konfekce a potenciál opatřování zdrojů v zemích s levnými vstupy. Ještě nikdy nebylo spektrum nabídky oděvního průmyslu tak široké a střídání módních vln tak časté. Nároky na kvalitu logistického řetězce rostou a delegování odpovědnosti za jeho řízení je v současné době běžné. Práce mapuje uspořádání distribučních cest a popisuje procesy a služby, se kterými se zboží pří své cestě za konečným zákazníkem setká. Na příkladu konkrétního poskytovatele logistických služeb je provedena analýza, která ukazuje posílení postavení tohoto článku v rámci logistického řetězce.
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Janata, Michal. "Právní úprava distribuce finančních produktů retailového typu v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264628.
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The thesis analyses legal environment of the financial services market in relation with business practice of retail financial products distribution in Czech republic. It describes current legislation and instruments of regulation of the distributional activities both on national and supra-national (european) level. Furthermore, it introduces the development of regulation in light of identified weaknesses of legislation, leading to specific recommendations and measures ensuring vast consumer protection and fixing the level-playing-field in distribution throughout various sectors of financial markets and their layovers. The conclusions are based on author´s theoretical studies of economic and legal context and private business practice.
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Kovář, Petr. "Multimediální služby v mobilních sítích." Doctoral thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2009. http://www.nusl.cz/ntk/nusl-233480.
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Long time ago, there were developed methods which can allow fast exchange of information at the longest distance possible. Until recent time, the possibilities of long way communications were very limited. There were technological and financial limitations mainly. With telegraph, telephone and the newest – computer networks invention, the telecommunication services became cheaper and much more comprehensive. With accession and high scale spread of internet, the role of communications is much more important. The most actual trend is mobile internet and connected multimedia networks and their instant accessibility from anywhere. On the first side there are classical telecommunication networks as GSM, UMTS, on the other side there is very strong alternative in shape of WiMAX and WiFi networks combination. For the usage of multimedia services in that networks is very important to handle their prefferization over other traffic, which is very difficult task even on wireless media. For the finding of new processes and methods, which can allow it, there is, at fist, the need for highly accurate and authentic mathematical models. In this doctoral thesis is mapped actual state of the art and proposed the new mathematical model of Distribution Coordination Function, which is much-frequent used as access method in 802.11 networks, Wi-Fi.
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Suk, Miroslav. "Přístupy k publikaci stream videa na webu. Realizace web služby pro tento účel." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73602.
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The beginning of the thesis deals with history of interconnection between video and the internet from its origins to the present. The thesis has two main aims. The first aim is to provide an overview of main solutions how to provide stream video over the internet. In the thesis there are described three different solutions. The first solution is to buy a complex media server. The second one is to hire a special service which can provide video storage and its distribution over the internet. The service must allow integration to various information systems and web pages or web applications. The last part of the first aim speculates about possibilities how to solve the stream video distribution over the internet in a business and commercial domain without any expenses to provide the functionality. The second aim is a practical realization of a complete project. The content of the project is a solution of video conversion, storage and distribution over the internet in a real company. The main business activity of the company is the development and providing of web pages and applications on its own servers. At the beginning of the second part of the thesis there are evaluated possible ways how to solve the goal of the project. The possible ways are solutions that are mentioned in the first part of the thesis plus development of new a solution by the company itself. The last alternative has proved to be optimal from the economic point of view. The result of the project is a web service which is completely platform independent. So it is possible to use the web service in company's content management systems that are developed in PHP or .Net. In the thesis there is also mentioned an issue of mechanism called HTTP Pseudo Streaming.
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Kožušník, Jan. "Aplikace logistických přístupů pro internetový obchod se spotřebním zbožím: Modely distribuce zboží od dodavatelů ke konečným zákazníkům." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-2947.
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Práce se zabývá logistikou a distribucí zboží internetových obchodů na počátku 21. století v českém prostředí s přihlédnutím ke světové praxi. Cílem práce je posouzení přínosu přímých dodávek ze skladů dodavatelů konečným zákazníkům s vyloučením distribuce přes centrální distribuční centrum. Aplikační část je věnována společnosti Internet Mall, a.s., pro kterou jsou přínosy přímých dodávek posuzovány.
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Labská, Julie. "Vliv technologií na hudební průmysl z hlediska distribuce hudby." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162616.
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Diploma thesis deals with the influence of technologies on the music industry in terms of music distribution. In the first part the two major issues are discussed for deeper understanding of the topic. The change of perception and creation of music over certain period of time and the development of technologies related to music in historical context. Following chapters are mainly focused on current technologies, digitalization and the internet, and global turnovers which have had impact on distribution of music as a consequence of technological spread. In addition to this, the issue of legal aspects related to sharing and downloading music via internet is described. The strategies have been created and adopted by the music industry representatives as a response to the situation of increasing intensity of infringing copyright law by unauthorized sharing and decreasing number of physical media sales. The goal of these strategies has been aimed at support expansion of online music services and raising of public copyright awareness. The work analyses and assesses above mentioned strategies and estimates the possible future development of music industry. Assumptions are created on the basis of historical background and current situation. The partial objective is to evaluate whether the sales of physical media have future as a main source of income for music industry or not.
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Starečková, Alena. "Návrh marketingového mixu pro taneční klub." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318356.
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The main aim of the diploma thesis was to identify shortcomings, assess possibilities and make suggestions for streamlining marketing communication with the public, future prospective members, sponsors and institutions on the basis of a composite marketing mix of GRADACE Kromeriz dance club. The thesis includes an analysis of customer satisfaction with services in order to identify their needs and to improve service quality. The thesis also contains an analysis of the external and internal environment and the resulting proposals for extension of services. The proposals concern mainly the extension of the scope of the services in the neighborhood, a marketing mix is developed for them, which includes definition of service, price, promotion and distribution.
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Loupanec, Josef. "NNTP server jako služba pro systémy založené na technologii Windows-NT." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2007. http://www.nusl.cz/ntk/nusl-236830.
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This work includes specification and analysis of requirements, design and implementation of the internet news server. The server controls newsgroups and associated news. It provides availability of the articles by NNTP protocol and HTTP protocol (by web interface). The server supports a user authentication and an optional proxy mode, when all NNTP requests are resent to another remote NNTP server. A mechanism that provides news-downloading from remote NNTP servers and performs distribution function is included too. The application is designed to run on MS Windows NT (and higher version) as a NT service. The server is configurable by a graphic user interface. The work also includes theoretical information needed for successful accomplishment of the above-mentioned requirements.
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Zámečníková, Klára. "Marketingový mix TK Orel Telnice." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224888.
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The main aim of the thesis was to expand the portfolio of services offered TK Orel Telnice and these proposed services to create the marketing mix. Thesis includes analysis of the external and internal environment and resulting proposals for new services. The proposed services are composed of two parts and each is treated the marketing mix, which includes defining services, pricing, promotion and distribution. This thesis also includes calculation of the costs and income connected with the implementation of new services.
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Směřičková, Michaela. "Marketingový mix nové pobočky společnosti Fabricland." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377408.
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The subject matter of this dissertation, marketing mix for a new branch for the company Fabricland is to analyze the current condition of the company’s marketing mix and to put together recommendations for its improvement. The theoretical part focuses on defining theoretical knowledge of marketing. The second part is dedicated to analyzing the current condition of the company. The last part will provide proposals for optimization for the company’s marketing mix.
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Buček, Hynek. "Generátor síťových útoků." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2013. http://www.nusl.cz/ntk/nusl-236362.
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This thesis is focused on the study of the best-known network attacks, especially on those that can be theoretically detected without knowledge of the contents of transmitted messages. The goal is to use the basis of acquired knowledge to create a tool that will simulate the behavior of the communication in different network attacks. Simulation outputs will be used for testing the quality of security tools designed to defend against network attacks. The simulator will be used only for offline testing, it will not be possible to carry out real attacks. Purpose of this work is to improve the security against network attacks nowadays.
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Musil, Jiří. "Modulární architektura distribuovaných aplikací." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2007. http://www.nusl.cz/ntk/nusl-236888.
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Traditional architectures of software systems are in heterogenous environment of today's computer networks too heavy-footed. One of principles, which tries to solve this problem is service-oriented architecture (SOA). Practical way of its implementation is represented by web services (WS) built upon protocols like SOAP or XML-RPC. This diploma thesis focuses problem of providing contextual information to mobile devices and its solution based on SOA principles. The thesis introduces design and implementation of web service providing contextual information to mobile devices and prototype of modular inverse SOAP proxy server allowing its effective monitoring and management.
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Pech, David. "Cloud Framework on Infrastructure as a Service." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2013. http://www.nusl.cz/ntk/nusl-236185.
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Práce se zabývá podrobnou analýzou požadavků na moderní aplikační rámec pro prostředí cloud. Za pomoci standardních návrhových vzorů a technik připravuje teoretický základ a pravidla, která musí uvnitř rámce platit. V práci je realizována referenční implementace a připravena demonstrační aplikace středního rozsahu, aby představila výhody plynoucí z užití frameworku.
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Sedliak, Tomáš. "Marketingový mix v pojišťovnictví a analýza současné marketingové strategie České pojišťovny." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-116251.
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This thesis is analysing the current marketing strategy of Česká pojišťovna. In particular, it is focused on changes which were realised during the marketing campaign named "Podzimní ofenzíva 2011". There are described innovations of products of insurance, marketing communication and distribution department of Česká pojišťovna. The attention is also dedicated to the creation of insurance prices. In the theoretical part, there are characterised particular parts of marketing mix, service marketing and insurance mar-keting.
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Beran, Milan. "Webové rozhraní pro zpracování obrazu." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2010. http://www.nusl.cz/ntk/nusl-237209.
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This paper concerns design and implementation of a system which provides easier control of digital image processing console applications. The work is based on threes information technology domains: distributed systems, image processing and web technologies. The system consist of number of separated components communicating with each other in order of processing desired tasks. Control interface and the task daemon are implemented in PHP language. Image processing programs are implemented in C language using OpenCV graphic library. Control of the system is carried out through web graphical interface using dynamic control components implemented in Javascript language, jQuery library and jQueryUI interface. Part of the work is also a description of employment of the system in practical use in two environments, experiments concerning system performance and web interface user acceptance testing.
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Staňová, Romana. "Distribuce a propagace služeb cestovního ruchu." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-87180.
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MUSELOVÁ, Barbora. "Vliv atraktivit cestovního ruchu na prostorovou distribuci a intenzitu služeb cestovního ruchu na Lipensku." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-51735.
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The diploma paper Impact of tourism attractiveness on geographical distribution and intensity of tourist services at the Lipno area? characterizes the existing situation of tourism and its historical development in the delimitated territory of the Lipno municipality cluster micro-region. The paper is focused on the determination of different types of touristic centers, the identification of primary potential?s attractiveness level and its impact on the distribution of tourist services within the delimitated area, as well as the barriers for natural development of those services.
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Vacková, Markéta. "Srovnávací analýza ochrany klienta bankovních a pojišťovacích služeb v EU." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-384221.
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The objective of this thesis is to compare measures of consumer protection and its level in insurance and banking services in the EU. The premise is that the measures are very similar because both areas are subject to financial services law and as such they are similarly regulated. The first part of this work analyses and examines Insurance Distribution Directive and its contribution to consumer protection. The thesis compares Insurance Distribution Directive with Insurance Mediation Directive which is the legislation in force as of the time of writing this thesis. The second part of the thesis analyses, examines and compares Consumer Credit Directive and Mortgage Credit Directive and their contribution to consumer protection. The third part of the thesis compares the two previous parts and describes the reasons for different approaches taken in the researched legislation. The result of the analysis is that the measures taken for consumer protection are indeed very similar with differences originating from the nature of the services. The most elaborated directive which ensures the highest level of consumer protection is Mortgage Credit Directive and it is due to the significance of mortgage credit for lives of consumers and for the economy. Insurance Distribution Directive offers higher level of...
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REITEROVÁ, Alice. "Optimalizace vybraného distribučního řetězce." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-50427.
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This graduation thesis focuses on a distribution chain analysis and the description of materials and information flows in a firm called Rigips, s. r. o. which is member of multinational concern Saint Gobain based in Paris. Rigips, s. r. o. deals with building sector and specializes in production of plaster boards on the Czech market on which it has been operating more than fifteen years. In conclusion the detected issues are identified and suggestions are made for a remedy to prevent a negative impact on logistic processes in the company.
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Tamáš, Miroslav. "Webový vyhledávací systém." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-323053.
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Academic fulltext search engine Egothor has recently became starting point of several thesis aimed on searching. Until now, there was no solution available to provide robust set of web content processing tools. This master thesis is aiming on design and implementation of distributed search system working primary with internet sources. We analyze first generation components for processing of web content and summarize their primary features. We use those features to propose architecture of distributed web search engine. We aim mainly to phases of data fetching, processing and indexing. We also describe final implementation of such system and propose few ideas for future extensions.
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KOLÁŘOVÁ, Petra. "Sociálně - ekonomické funkce obchodu na trhu Evropské unie." Master's thesis, 2008. http://www.nusl.cz/ntk/nusl-48802.
Full textAbstract:
My thesis deals with the problems of the Fair Trade business not only on the market of the European Union but it deals with these problems on the market of the Czech republic. The preface deals with the question {\clqq} why did I choose this theme``. The Fair Trade is good exaple and hits off the subjekt of my work. The second part of my thesis is concentrated on the importance and the function of the business from the theoretical standpoint. First of all I define advantages of business and then I put it together with the determinated functions from the economic aspects.The third part of my thesis describes methods, that was used to achieve the determination aims of my thesis.I determined the social {--} economic function and the consequence of the Fair Trade business. The fourth part is the analytical part of my thesis. There is the analysis of the environment of the Fair trade in the teritory of the Czech Republic in the frame of the providing of services and a acquaintanceship this brend in our republic, because the Fair Trade is there still almost unknown and there aren´t datas of researches.The last part of my thesis contains the summary and the betterment this problems.