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Journal articles on the topic 'Distributors’ brands'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 February 2022

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1

González-Benito, Óscar, Mercedes Martos-Partal, and Mariana Fustinoni-Venturini. "Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design." International Journal of Market Research 57, no. 1 (2015): 73–94. http://dx.doi.org/10.2501/ijmr-2015-006.

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The creation of strong brands interests manufacturers and distributors, as well as researchers. However, previous investigations of brand equity have focused almost exclusively on manufacturers’ brands, without considering the brand equity of store brands. A few exceptions analyse store brands from an aggregate perspective, without differentiating their types. The present study instead considers the effect of store brand tiers (e.g. generics, standard, premium) on brand equity. An experimental design compares scores for different store and manufacturer brands across branded and unbranded tests

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Moon, Byeong-Joon, and Han-Mo Oh. "Country of origin effects in international marketing channels." International Marketing Review 34, no. 2 (2017): 224–38. http://dx.doi.org/10.1108/imr-03-2015-0073.

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Purpose The purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating the theory of planned behaviour (TPB) and the concepts of country-induced biases, the current study develops an empirically testable model that explains and predicts overseas distributors’ behaviour in international marketing channels. Design/methodology/approach Hypotheses were tested using primary data stemmed from a survey of channel relationships between exporters and their overseas distributors. Data wer

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Hinterhuber, Andreas, and Giulia Hinterhuber. "An empirical analysis of the role of industrial brands for industrial distributors." Journal of Strategy and Management 5, no. 3 (2012): 252–65. http://dx.doi.org/10.1108/17554251211247562.

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PurposeCurrent research on industrial management strategy is mostly directed at industrial end customers. In doing so, current research overlooks one critical constituency – industrial retailers, i.e. companies selling products manufactured by industrial manufacturers to other companies using these products to create a finished product or service. Since the current literature states that retailers are mostly interested in category profit margins and profitability (regardless of specific brands), it is not clear whether industrial retailers value brands at all. The purpose of this paper is to d

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HARPER, DAVID A., and ANTHONY M. ENDRES. "From Quaker Oats to Virgin Brides: Brand capital as a complex adaptive system." Journal of Institutional Economics 14, no. 6 (2017): 1071–96. http://dx.doi.org/10.1017/s1744137417000546.

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AbstractWe examine brand building from the perspective of complex adaptive systems. Brand building is a neglected engine of capital formation, innovation and institutional change in market economies. The nature of brands and the service streams they generate have been construed too narrowly. Brands are capital: entrepreneurs use brands as market-making devices that create value and capture profit, while consumers use brands to derive psychic income and lifestyle benefits. Brands are building blocks that can be combined in production to fill perceived gaps in brand architectures and capital str

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Sharma, Priyanka, Raghu Nandan Sengupta, and J. David Lichtenthal. "Facets of business-to-business brand equity: mixed-methods approach." Marketing Intelligence & Planning 37, no. 7 (2019): 754–69. http://dx.doi.org/10.1108/mip-10-2018-0437.

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Purpose The purpose of this paper is to highlight various aspects of business-to-business brand equity (B2BBE) and explain relative impact of marketing/advertising, research and development (R&D), human resource and distribution network to build compelling business brands that display better firm performance. Design/methodology/approach A total of 51 in-depth semi-structured interviews with distributors and industrial buyers revealed different facets of B2BBE. Generalized method of moments (GMM) was applied on a large-scale panel data set of industrial firms to estimate the effects of firm

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Lemmink, Jos, Martin Wetzels, and Kitty Koelemeijer. "Manufacturer‐Distributor Relationships and Channel Service Quality." International Journal of Logistics Management 7, no. 2 (1996): 33–42. http://dx.doi.org/10.1108/09574099610805502.

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In today's marketplace for fast‐moving consumer goods, many brands exist with similar characteristics. Development and maintenance of product differentiation becomes increasingly difficult to realize for manufacturers. Consequently, non‐price competition particularly by offering high quality customer services, becomes increasingly important as a marketing instrument by producers towards distributors. In this article, an empirical investigation has been conducted into the interrelationships between customer services offered by an international beverage manufacturer and customer sentiments towar

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Dimitrieska, Savica, Ljiljana Koneska, Kostadinka Gavazova Kozareva, and Jasna Teofilovska. "THE POWER OF PRIVATE BRANDS." CBU International Conference Proceedings 5 (September 22, 2017): 114–19. http://dx.doi.org/10.12955/cbup.v5.911.

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National brands are well-known and popular brands of manufacturers, such as Coca Cola, McDonald's, Milka, Maggi, Colgate, Toblerone, Evian, Knorr, etc. These brands usually are well accepted and favorites of consumers. They associate with high quality, availability, feelings, experiences, promotions, and events. However, their popularity is increasingly threatened by private brands. Private brands are brands of retailers and distributors, that starting from the 14th century, and especially today, have conquered lots of consumers. Initially, private brands appeared among consumer goods (food pr

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Agema, Richard Jimin, Ochanya Blessing Adegbe, and Philip Dewua. "Review of Distributors, Retailers and Customers‟ Assessment of Lion Brand Portland cement Over Other Competing Portland Cement Brands." International Journal of Research and Innovation in Social Science 04, no. 12 (2020): 363–69. http://dx.doi.org/10.47772/ijriss.2020.41220.

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Bayu DP, Ida Bagus, and Eka Sulistyawati. "PENGARUH BRAND EQUITY TERHADAP NIAT BELI KONSUMEN DIMEDIASI BRAND PREFERENCE." E-Jurnal Manajemen Universitas Udayana 8, no. 5 (2019): 2697. http://dx.doi.org/10.24843/ejmunud.2019.v08.i05.p04.

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ABSTRACT The purpose of this study was to analyze the effect of brand equity on consumer purchase intentions mediated by brand preference.. The sample size obtained by using purposive sampling method as many as 110 respondents. Based on the results of the analysis it can be stated that brand equity has a positive and significant effect on brand preference on Lacoste products in Denpasar City. Brand equity has a positive and significant effect on consumers' purchase intentions on Lacoste products in Denpasar City. Brand preference has a positive and significant effect on consumers' purcha

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Attri, Rekha, and Rahul Bairagi. "Triumph Motorcycles: vrooming for increased market share in India." CASE Journal 16, no. 3 (2020): 307–26. http://dx.doi.org/10.1108/tcj-12-2019-0122.

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Purpose The purpose of this study is to discuss the complexities and challenges involved in retailing luxury motorcycle brands in India. Research methodology This study has been developed by carrying out in-depth interviews of company officials of Triumph Motorcycles. The researchers also reached out to various distributors of luxury motorcycles in Tiers I and II cities, and through the interview process, tried to understand the problems/issues faced while selling luxury motorcycles. Case overview/synopsis There has been a marked increase in the branding and marketing of luxury products in the

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Shaikh, Mohd Arif, Devi Prasad U, and Pagadala Sugandha Devi. "DETERMINANTS OF BRAND PREFERENCE OF COMMERCIAL THREE WHEELER PASSENGER AUTO RICKSHAW DRIVERS IN ADAMA CITY, ETHIOPIA." Humanities & Social Sciences Reviews 7, no. 1 (2019): 484–92. http://dx.doi.org/10.18510/hssr.2019.7155.

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Purpose of the study: The aim of this study is to find out the factors that influence drivers of three wheeler auto rickshaw in their brand preference towards different brands of commercial three wheeler passenger auto rickshaw in Adama City, Ethiopia Methodology: Primary data was collected from 500 auto drivers using a pilot tested questionnaire consisting of 40 questions. Cronbach’s alpha measure was used to test constructs reliability and in order to identify brand preference, exploratory factor analysis and parallel analysis was conducted. Main Findings: PCA revealed that there

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Rosen, Christian, Marjaana Gunkel, and Christopher Schlaegel. "Determinants and outcomes of dual distribution: an international study." Management Research Review 37, no. 11 (2014): 944–69. http://dx.doi.org/10.1108/mrr-05-2013-0094.

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Purpose – The purpose of this paper is to analyze the coexistence of independent and manufacturer-owned distributors within the same distribution system. In particular, the authors seek to identify those factors that determine the use of dual distribution and the effect of dual distribution systems on different economic outcomes. Design/methodology/approach – Using a case study-based approach, the authors compare different brands in different European markets of a German automobile manufacturer using 24 expert interviews in Germany, Sweden and Spain. Findings – Our results demonstrate the impo

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Egurnova, M. A., E. A. Rozhanskaia, and A. A. Prikladova. "WAYS TO IMPROVE THE EFFICIENCY OF FOREIGN TRADE ACTIVITY OF FOREIGN MANUFACTURERS’ DISTRIBUTORS IN RUSSIA." International Trade and Trade Policy 7, no. 2 (2021): 119–32. http://dx.doi.org/10.21686/2410-7395-2021-2-119-132.

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In comparison with national manufacturers, distributors have an advantage in providing wellknown brands and might receive financial or information support by foreign manufacturers in marketing campaigns in the local market. At the same time distributors have a lack of independence in producing and pricing policies, so they are limited in the tools for reducing the costs of production and increasing the profitability of sales. Nevertheless, distributors, as well as other companies, are focused on increasing their economic efficiency. Based on the study of the activities of the company «SK Energ

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Troesken, Werner. "Exclusive Dealing and the Whiskey Trust, 1890–1895." Journal of Economic History 58, no. 3 (1998): 755–78. http://dx.doi.org/10.1017/s002205070002115x.

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This article uses the history of the Whiskey Trust to explore the competitive effects of vertical restraints such as exclusive dealing. The Whiskey Trust distilled alcoholic spirits and bribed distributors not to carry competing brands of spirits. For the Whiskey Trust, exclusive dealing was an ineffective predatory strategy. Despite the trust's market dominance and manifold predatory strategies, it failed to preempt entry. The trust failed, in part, because its rivals could vertically integrate at low cost. Competition disciplined the trust more effectively than did numerous antitrust suits.

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Cheah, Isaac, and Ian Phau. "Effects of “owned by” versus “made in” for willingness to buy Australian brands." Marketing Intelligence & Planning 33, no. 3 (2015): 444–68. http://dx.doi.org/10.1108/mip-01-2014-0016.

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Purpose – The purpose of this paper is to examine the effects of economic nationalism and consumer ethnocentrism in the form of country of origin (COO) cues specifically “Made in […]” and “Owned by […]” on the product judgement of bi-national wine brands (brands with multiple country affiliations). Further, the role of consumer product knowledge is examined as a moderator of these xenophobia attitudes. Design/methodology/approach – A self-administered questionnaire was designed using established scales. A convenience sample was drawn from participants attending a major wine trade exhibition in

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Singhvi, Sajjan Raj, and Rajat Gera. "Wrigley India Pvt Limited: Leveraging Trade Promotions for Competitive Advantage." Asian Case Research Journal 17, no. 01 (2013): 43–72. http://dx.doi.org/10.1142/s0218927513500028.

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The Indian confectionary market consisted of sugar and non-sugar confectionary items. The confectionary market was highly fragmented with several local players. The confectionary market had been growing at over 6% but the gum-based confectionary segment was growing faster at over 10% in last few years. The principal players in this segment were Perfetti, Wrigley, Lotte, Candico and a few local players. Wrigley acquired Joyco group from Spanish food conglomerate Agrolimen in 2004 in India. The deal further added to a long list of various brands available to Wrigley. Recently the company had bee

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Siddique, Muhammad, Mariya Baig, and Muhammad Abu Zar Wajidi. "TELEVISION ADVERTISEMENTS MOTIVATE THE CONSUMERS OF MOBILE PHONES: AN OPINION FROM UNIVERSITY STUDENTS IN KARACHI, PAKISTAN." Journal of Social Sciences and Humanities 57, no. 1 (2018): 61–75. http://dx.doi.org/10.46568/jssh.v57i1.97.

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Advertising is a tool by which the audience who may be the viewers, readers or listeners are communicated and convinced to buy or taking any action regarding the products, or getting information about the services provided. The TV advertisements influence the consumers’ buying behaviour. The need of TV advertisement has increased with the fast growth of mobile phones industry in Pakistan. This paper investigates the relationship between independent variable of advertisement with dependent variables of consumer choice, consumer awareness, consumer perception, and consumer motivation by getting

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Paden, Nita. "Crossing Borders: The Case Of Mexican Tomatoes." Journal of Business Case Studies (JBCS) 7, no. 6 (2011): 39–48. http://dx.doi.org/10.19030/jbcs.v7i6.6478.

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The case involves distributors who import Mexican produce into the United States. To-Mex faces several problems. First, U.S. homeland security is at an all time high and is likely to continue growing tighter. The potential for delays at customs is significant. Second, Mexican produce has image issues in the U.S. market. Some American consumers have the perception that Mexican produce may not be safe to eat. Changing those perceptions is critical. The third issue relates to product strategies, including a possible move from predominantly field grown tomatoes to greenhouse operations, possible d

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Koech, Lilian C., Beatrice N. Irungu, Margaret M. Ng’ang’a, Joyce M. Ondicho, and Lucia K. Keter. "Quality and Brands of Amoxicillin Formulations in Nairobi, Kenya." BioMed Research International 2020 (June 13, 2020): 1–14. http://dx.doi.org/10.1155/2020/7091278.

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Antibiotics are among the most counterfeited anti-infectious medicines in developing countries. Amoxicillin is one of the commonly prescribed, affordable, and easily accessible antibiotic in Kenya. It is a broad-spectrum antibiotic hence commonly used in chemotherapy. This study sought to determine the quality and identify the various brands of amoxicillin and its combination amoxicillin/clavulanic acid marketed in Nairobi County. Nairobi is the capital city of Kenya, gateway for imports and exports, and the headquarters to most of the pharmaceutical distributors. Ten wards in Nairobi County r

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Soontornpipit, Pichitpong, Chukiat Viwatwongkasam, Pratana Satitvipawee, Pattarakun Pramnoi, and Adrian Wattananupong. "Internet Cigarette and Tobacco Business (ICTB) Database for Domestic Markets in Thailand." Applied Mechanics and Materials 781 (August 2015): 133–36. http://dx.doi.org/10.4028/www.scientific.net/amm.781.133.

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This research presents a cross-sectional survey for monitoring and analysis of illegal sales of cigarettes or tobacco products on the internet in Thailand from June 2010 to June 2014. The websites are collected monthly and classified into four categories: blog, webboard, social network and online shopping. First the data was gathered by using manpower and later by an algorithm program. Each data category is separately analyzed and carried out to gather information from the details of tobacco products and websites such as product types, brands, prices, promotions, and payment methods. The datab

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Giri, Sanjupa, and Kumar Thapa. "A Study of Customer Satisfaction on After Sales Service of Two Wheelers in Kathmandu Valley." Journal of Business and Social Sciences Research 1, no. 1 (2018): 1. http://dx.doi.org/10.3126/jbssr.v1i1.20946.

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<p>The purpose of this study is to explore the relationship between various identified after-sales service attributes of Two Wheeler brands and customer satisfaction. It further intends at segregating the major after sales service as per Kano Model. This research is a quantitative research with a sample size of 280, 40 each on the basis of brands of bike and scooter. Sample is selected in a quota and convenience basis. The brands which are taken as samples includes Honda, Hero, Bajaj, Mahindra, Yamaha, Royal Enfield and others (TVS, Suzuki and VR). Kano Model analysis, frequency analysis

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Cai, Lewinsky. "Pengaturan Impor Paralel dalam Merek (Studi Perbandingan Hukum Indonesia, India dan New Zealand)." Journal of Law and Policy Transformation 5, no. 2 (2020): 57–71. http://dx.doi.org/10.37253/jlpt.v5i2.1378.

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Parallel import is a concept for importing and reselling original products from distributors that are legally obtained from producers at lower prices rather than buying directly from producers. These products are placed on the market in one country with the approval from owner and imported to another country without the permission of the owner. Parallel imports are built on the principle of exhaustion of rights. Basically, there are three principles of exhaustion of rights, namely;the principle of international exhaustion of rights, domestic/national exhaustion of rights and regional exhaustio

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Zhao, Jing, Mu Li, and Becky Freeman. "A Baby Formula Designed for Chinese Babies: Content Analysis of Milk Formula Advertisements on Chinese Parenting Apps." JMIR mHealth and uHealth 7, no. 11 (2019): e14219. http://dx.doi.org/10.2196/14219.

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Background China is the largest market for infant formula. With the increasing use of smartphones, apps have become the latest tool used to promote milk formula. Formula manufacturers and distributors both have seized the popularity of apps as an avenue for marketing. Objective This study aimed to identify and analyze milk formula ads featured on Chinese pregnancy and parenting apps, to build the first complete picture of app-based milk formula marketing techniques being used by milk formula brand variants on these apps, and to more fully understand the ad content that potentially undermines p

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Sarkar, Dev Narayan, Kaushik Kundu, and Himadri Roy Chaudhuri. "Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study." Vikalpa: The Journal for Decision Makers 41, no. 1 (2016): 9–27. http://dx.doi.org/10.1177/0256090916634223.

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Executive Summary A scrutiny of existing literature suggests that traditional rural retailers are important for the success of rural marketing efforts in developing nations. The present study attempts to decipher the indications on the factors that could possibly influence purchase preferences of rural traditional retailers through the use of statistical methods of content analysis. The purpose of the study is to identify the factors that influence purchase preference, analyse the temporal movement of conceptualizations of these factors, and determine whether academic thought on this topic has

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Sinha, Piyush Kumar, Suraksha Gupta, and Saurabh Rawal. "Brand adoption by BoP retailers." Qualitative Market Research: An International Journal 20, no. 2 (2017): 181–207. http://dx.doi.org/10.1108/qmr-07-2014-0056.

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Purpose The purpose of this paper is to develop a framework to understand how bottom of the pyramid (BoP) retailers adopt brands who sell to a very different set of customers and are served through long indirect channels. Design/methodology/approach In this study, 60 retailers belonging to different villages of Central and North Gujarat were interviewed. The interviews were audio recorded, transcribed and analyzed. A grounded theory-based analysis was carried out. Findings The analysis brought out six criteria used by the retailers in selecting brands with demand for the brand as the most domi

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Chuprina, N. V., and M. V. Kolosnichenko. "SUBSTANTIATION OF THE FASHION SYSTEM AS THE CONCEPT OF FASHION CONDUCT IN MODERN CONSUMER SOCIETY." Art and Design, no. 3 (December 11, 2018): 9–20. http://dx.doi.org/10.30857/2617-0272.2018.3.1.

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Determination of the basic principles of formation and distribution of fashion innovations in society in the context of the functioning of the modern fashion system. Characteristics of fashion innovations as objects of the fashion system and means of fashion communication in the modern consumer society. The methods of systematization and actualization of literary-analytical information about the principles and stages of design-activity in the formation and distribution of fashion innovations are used in the paper. Accumulation, systematization and implementation of project information is carri

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Michael, Ian, Meerah Ketait, Sarah Al Qassimi, and Azza Al Nuaimi. "HAIER: “Beat the Heat”." Emerald Emerging Markets Case Studies 1, no. 4 (2011): 1–12. http://dx.doi.org/10.1108/20450621111192799.

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TitleHAIER: “Beat the Heat”.Subject areaMarketing, brand management, promotion management and corporate social responsibility.Study level/applicabilityUndergraduate and postgraduate.Case overviewHow does the “country‐of‐origin” issue affect brands, and what do brands need to do? The case of unique and small corporate social responsibility (CSR) programs and their impact on creating brand awareness.Aamer Khan, Managing Director Hafet Electrical LLC, the sole distributor for of Haier in United Arab Emirates (UAE) was reviewing their half yearly results. Among the more unconventional strategies t

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Antsifirov, A. A., and V. A. Krivoshein. "Selection of the optimal hydraulic drive for the press." Glavnyj mekhanik (Chief Mechanic), no. 7 (June 11, 2021): 50–60. http://dx.doi.org/10.33920/pro-2-2107-05.

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The research presented in the article is devoted to the selection of the electric motor of the hydraulic press drive with a nominal force of 5MN. The article presents the main characteristics and the description of the press operation using the means of mechanization of the technological process of pressure treatment. Using the Deform-3D software package, the process of stamping the crosspiece of the ZIL-130 cardan shaft was simulated. Based on the presented hydraulic scheme of the press, its topological model was formed in the PA-9 software package. The deformation force obtained in the cours

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Choi, Eun Jung. "MCM of Sung Joo Group: An MCM Licensee Wrote a Creation Myth in the Luxury Industry." Asian Case Research Journal 18, no. 02 (2014): 277–316. http://dx.doi.org/10.1142/s0218927514500114.

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In 1994, Sung Joo International was an international distributor of premium and luxury fashion brands in Korea. During that time, Sung Joo International successfully built partnerships with designers such as Gucci, Sonia Rykiel, Yves Saint Laurent (YSL) and Mode Creations Munich (MCM) until 1999. Due to the premillennial global financial crisis, Sung Joo International strategically terminated all their international distribution agreements in 1999 — except their agreement with MCM. The brand gained notoriety among Korean, female college students within the masstige handbag market. Therefore, S

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Schaefer, Allen D., Daniel D. Crafts, and Heidi Solheim. "The Use of Distributor and National Brands." Journal of College & University Foodservice 3, no. 3 (1997): 3–15. http://dx.doi.org/10.1300/j278v03n03_02.

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Fein, Adam J., and Erin Anderson. "Patterns of Credible Commitments: Territory and Brand Selectivity in Industrial Distribution Channels." Journal of Marketing 61, no. 2 (1997): 19–34. http://dx.doi.org/10.1177/002224299706100202.

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The authors propose a new theoretical rationale that explains the paired existence of both a manufacturer's decision to limit the number of intermediaries operating in a specific geographic market and a distributor's decision to limit brand assortment in a product category. Using transaction cost reasoning, they suggest that channel selectivity agreements can be understood as interrelated exchanges of pledges, or credible commitments, that counterbalance exposure to opportunism and neutralize sources of relationship instability, thereby strengthening an interorganizational relationship. The em

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Van Meter, Mariann Inga, Salah M. Khan, Brynne V. Taulbee-Cotton, et al. "Diagnosis of Agglomeration and Crystallinity of Active Pharmaceutical Ingredients in Over the Counter Headache Medication by Electrospray Laser Desorption Ionization Mass Spectrometry Imaging." Molecules 26, no. 3 (2021): 610. http://dx.doi.org/10.3390/molecules26030610.

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Agglomeration of active pharmaceutical ingredients (API) in tablets can lead to decreased bioavailability in some enabling formulations. In a previous study, we determined that crystalline APIs can be detected as agglomeration in tablets formulated with amorphous acetaminophen tablets. Multiple method advancements are presented to better resolve agglomeration caused by crystallinity in standard tablets. In this study, we also evaluate three “budget” over-the-counter headache medications (subsequently labeled as brands A, B, and C) for agglomeration of the three APIs in the formulation: Acetami

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Singhvi, Sajjan, Gaurav Sharma, and Rajat Gera. "Candy Confectioneries Pvt Limited (CCL)." Emerald Emerging Markets Case Studies 7, no. 1 (2017): 1–26. http://dx.doi.org/10.1108/eemcs-07-2016-0155.

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Subject area Rural Marketing, Sales and Distribution Management, Salesperson Motivation, Channel Management. Study level/applicability The case can be used in sales management, channel management and rural marketing courses offered to graduate students of MBA degrees. In the sales management courses, the emphasis is on understanding the typical tasks that the rural salesperson is required to conduct. The case can be used to design a suitable motivation-mix for a rural salesperson after analysing their approach towards work. In a rural marketing course, the case can be used to understand the sa

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Mccartney, Leslie K. "Consumer information on Distributor and Manufacturer Brands of food." Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie 28, no. 3 (2008): 86–92. http://dx.doi.org/10.1111/j.1744-7976.1980.tb01958.x.

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Лебедев, А. Н. "TRUST AND DISTRUST OF FALSE INFORMATION ON THE INTERNET." Институт психологии Российской академии наук. Социальная и экономическая психология, no. 2(18) (September 25, 2020): 365–89. http://dx.doi.org/10.38098/ipran.sep.2020.18.2.013.

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Рассматривается проблема доверия и недоверия недостоверной информации, распространяемой в Интернете. Обсуждаются вопросы природы фейковых сообщений, психологических механизмов возникновения и распространения фейков, психологических характеристик и мотивации распространителей недостоверной информации и др. Также уделяется внимание методам распознавания фейков, как экспертным, так и выполняемым программами искусственного интеллекта. Представлены результаты исследований, проводимых в ряде исследовательских организаций США, в частности, в Массачусетском Технологическом Институте, в Мичиганском инс

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Human, Christopher James, and Geoff Bick. "BOS Brands: challenges of internationalisation." Emerald Emerging Markets Case Studies 6, no. 4 (2016): 1–32. http://dx.doi.org/10.1108/eemcs-05-2016-0061.

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Subject area This teaching case focuses on the field of marketing, particularly, the situation of building a global brand as small and medium-sized enterprises (SME) internationalizing from an emerging market. Study level/applicability It is recommended for postgraduate and post-experience students, for example, in MBA programmes and executive education courses. Case overview This teaching case focuses on the field of marketing, particularly, the situation of building a global brand as SME internationalizing from an emerging market. It is recommended for postgraduate and post-experience studen

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Antón Juárez, Isabel. "La configuración de la venta on line de productos de lujo en los sistemas de distribución selectiva = The configuration of the on line sale of luxury productos in selective distribution system." CUADERNOS DE DERECHO TRANSNACIONAL 11, no. 2 (2019): 402. http://dx.doi.org/10.20318/cdt.2019.4968.

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Resumen: La pertenencia a una red de distribución selectiva puede ser muy positivo para un distribuidor oficial. Esto es así porque puede beneficiarse del prestigio de la marca que comercializa. Este beneficio tiene su contrapartida y es que el distribuidor oficial debe acatar las reglas que el titular de la red le impone contractualmente. Uno de los aspectos en los que se puede ver condicionado y afectar a su actividad empresarial es en lo relativo a la venta on line. El titular de la red va a poder justificar restricciones en las ventas on line de sus distribuidores oficiales en aras de pr

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Freedman, Daniel Z., Steven S. Gubser, Krzysztof Pilch, and Nicholas P. Warner. "Continuous distributions of D3-branes and gauged supergravity." Journal of High Energy Physics 2000, no. 07 (2000): 038. http://dx.doi.org/10.1088/1126-6708/2000/07/038.

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CHORTOK, Yulija, Alona YEVDOKYMOVA, and Yuliya SERPENINOVA. "Formation of the Mechanism of Corporate Social and Environmental Responsibility of the Trading Company." Journal of Environmental Management and Tourism 9, no. 5 (2019): 1011. http://dx.doi.org/10.14505//jemt.9.5(29).13.

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It was determined that the impact of corporate social and environmental responsibility (CSER) on the formation of the company’s distribution policy has more integrated mechanism than previously assumed. The article emphasizes the fact that all intermediaries (major, regional, local distributors) must comply with the principles and provisions of СSER of manufacturer as the brand owner at the stage of providing consumer with the products. CSER mechanism of the trading company is suggested to form a sales management strategy for a trading company, that is developed on the basis of CSER of manufac

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Sampurna, Angelia, Monica Tandian, Viviana Huang, Ruth Florescia Simanjuntak, and Rustono Farady Marta. "Implementasi Total Branding dalam Perspektif Semiotika Pemasaran." CoverAge: Journal of Strategic Communication 10, no. 2 (2020): 59–73. http://dx.doi.org/10.35814/coverage.v10i2.1384.

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The integrated marketing communication process creates positive relationships with consumers, stakeholders, suppliers, and distributors bringing profit through the delivery of carefully planned messages or strategies with integrated marketing objectives. This study aims to describe the implementation of total branding in the application of integrated marketing communication in a food brand, which is seen from many aspects such as brand identity, brand elements, suppliers, distributors, competitors, packaging, and others. The analysis offered by Laura R. Oswald in the semiotic marketing, where

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Veflen Olsen, Nina, and James E. Sallis. "Processes and outcomes of distributor brand new product development." International Journal of Retail & Distribution Management 38, no. 5 (2010): 379–95. http://dx.doi.org/10.1108/09590551011037590.

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Apollonio, Dorie E., and Stanton A. Glantz. "Marketing with tobacco pack onserts: a qualitative analysis of tobacco industry documents." Tobacco Control 28, no. 3 (2018): 274–81. http://dx.doi.org/10.1136/tobaccocontrol-2018-054279.

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BackgroundCigarette packs are a form of advertising that distributes brand information wherever smokers go. In the 21st century, tobacco companies began using onserts on cigarette packs to communicate new advertising messages to smokers.MethodsWe reviewed tobacco industry documents dated 1926 to 2017 to identify how the tobacco industry developed and used onserts in marketing and to serve the industry’s political and legal objectives.ResultsOnserts added to cigarette packs became a more cost-effective way for brands to market in the year 2000. Manufacturers then began studying them, finding th

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Velayudhan, Sanal Kumar. "Sainand Beedis." Asian Case Research Journal 10, no. 02 (2006): 219–47. http://dx.doi.org/10.1142/s0218927506000831.

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Sainand beedis was a small business that produced and sold beedis, which was a leaf wrapped tobacco product used for smoking. Sainand Beedis served parts of a district in the southern state of Andhra Pradesh in India. The competition for the firm was from strong regional brands. The firm offered lower priced beedis compared to the large regional brands. The quality of Sainand Beedis was similar to the quality of the competing regional brands. The firm provided superior service to channel members and also gave a higher trade commission. The result was a dominant position in the market it served

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편해수, 김준형, and Chae-Un Lim. "A Study on the Antecedents of Private Brand Choice : Distributor's Perspective." Journal of Product Research 25, no. 3 (2007): 111–22. http://dx.doi.org/10.36345/kacst.2007.25.3.010.

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Pigłowski, Marcin. "Passenger cars in the rapex notifications." AUTOBUSY – Technika, Eksploatacja, Systemy Transportowe 19, no. 6 (2018): 198–201. http://dx.doi.org/10.24136/atest.2018.063.

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In the study presented similarities within 1533 notifications on passenger cars (subcategory of category motor vehicles)in the Rapid Alert System for Dangerous Non-food Products (RAPEX) in 2006-2017. The studies took into account passenger car brands and year, submitting country, origin country, risk type and entity taking measures. The cluster analysis using two-way joining in Statistica 12 was applied. The most frequently the following brands were notified: Renault, Peugeot, Citroën (originated from France) and Mercedes (from Germany). The number of notifications increased from 2006 to 2017.

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Gupta, Suraksha. "Motivating resellers of the international brand in competitive markets." Qualitative Market Research: An International Journal 23, no. 4 (2020): 663–77. http://dx.doi.org/10.1108/qmr-11-2017-0150.

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Purpose The purpose of this paper is to explore how brand managers can motivate resellers who are not directly associated with the brand and know the brand through a local or a national level distributor. Findings of this study provide insights into factors that can lead a brand manager motivate resellers through a reseller motivation pyramid. Design/methodology/approach Using qualitative data collected from brand managers, different themes of reseller motivations were evaluated. Findings An overlap between organizational goals, resource-related needs and capabilities of resellers are indicati

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Sisodia, Sonal, and Nimit Chowdhary. "ABIL's dilemma: to brand or not to brand in India." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–11. http://dx.doi.org/10.1108/20450621111128583.

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Subject area Marketing strategy, product positioning, brand building, and economies of scope. Study level/applicability MBA groups, marketing consultants and business management students of undergraduate and postgraduate level. Case overview Abhishek Industries Limited (ABIL) is an entrepreneurial venture of Mr Abhishek Batra that came into being in 1993. ABIL is the leading supplier of Terry Towels to some of world's leading retailers including Wal-Mart, JC Penney and Sears. In spite of some business fluctuations, ABIL has an impressive performance record that is reflected in its financial da

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Hagymássy, Zoltán. "The Speading Pattern of Ambilateral, Cogged Belted Plot Fertilizer Distributors." Acta Agraria Debreceniensis, no. 12 (November 26, 2003): 39–41. http://dx.doi.org/10.34101/actaagrar/12/3428.

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The mechanization of fertilizer distribution in the case of different types of fertilizers often poses problems. As a result, I have designed and constructed a brand new type of plot fertilizer distributor. This machine of moderate price can be controlled easily; it provides accurate distribution and versatility. The main part of this machine is an ambilateral cogged belt. I briefly present the operation and the advantages of cogged belts.I investigated the spreading patterns at the front and the end part of the experimental plot. I demonstrate a method never seen so far in the investigation o

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Rosenbröijer, Carl‐Johan. "Industrial brand management: a distributor’s perspective in the UK fine‐paper industry." Journal of Product & Brand Management 10, no. 1 (2001): 7–25. http://dx.doi.org/10.1108/10610420110382795.

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Engin-Deniz, Egon. "The Right to Oppose Further Commercialisation of Goods According to Art. 15(2) of the European Union Trade Mark Regulation ‒ A Balance of Interests?" GRUR International 69, no. 10 (2020): 998–1007. http://dx.doi.org/10.1093/grurint/ikaa106.

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Abstract This article addresses the balance between free competition and protecting the trade mark proprietor’s interests in the context of selective distribution systems for luxury goods and the right to oppose further commercialisation. Within this framework, the author suggests a flexible system concerning the legitimate reasons for such an opposition, especially regarding luxury goods in the consumer product sector. In particular, the author looks at whether distributors of parallel imported goods – often referred to as ‘grey market traders’ – should take into consideration the limitations

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