Academic literature on the topic 'Dog in advertising'
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Journal articles on the topic "Dog in advertising"
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Jun, Sunkyu, Jungyeon Sung, James W. Gentry, and Lee Phillip McGinnis. "Effects of underdog (vs. top dog) positioning advertising." International Journal of Advertising 34, no. 3 (2015): 495–514. http://dx.doi.org/10.1080/02650487.2014.996199.
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Pręgowski, Michał Piotr. "Your Dog is Your Teacher: Contemporary Dog Training Beyond Radical Behaviorism." Society & Animals 23, no. 6 (2015): 525–43. http://dx.doi.org/10.1163/15685306-12341383.
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Contemporary dog training and the ongoing changes within this field, particularly ones related to perceptions of dogs and their roles, are interesting topics for academic inquiry. Present practices generally rely upon either the pack-and-dominance concept—leading to top-down, discipline-heavy treatment—or behaviorism and operant conditioning, where great emphasis is placed on positive reinforcement. The “positive” approach underlies state-of-the-art training programs of the second decade of the 21st century. Authors of such programs go beyond the limitations of behaviorism, embracing up-to-date information about the emotional and cognitive abilities of dogs—something that trainers strongly attached to behaviorism are prone to overlook. Such a new approach to dog training does not oppose critical anthropomorphism, and it challenges prior understanding of the dog-human relationship. The relationship in question ceases to be unilateral and becomes a bond of mutual benefit, where a force-free, reward-based method of training is in unison with advertising the self-development potential for humans.
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Constable, Sophie, Roselyn Dixon, and Robert Dixon. "Learning Preferences and Impacts of Education Programs in Dog Health Programs in Five Rural and Remote Australian Indigenous Communities." Australian Journal of Indigenous Education 40 (2011): 48–58. http://dx.doi.org/10.1375/ajie.40.48.
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As part of strategies to improve dog and community health in rural and remote Indigenous communities, this study investigated preferences and impacts of dog health education programs. Semistructured interviews with 63 residents from five communities explored learning preferences. Though each community differed, on average yarning was preferred by most (68.4%) respondents, followed by visual (65.0%) and practical learning (46.9%). Text-based and computer/screen-based learning were important to 16.2% and 14.6% of respondents respectively. With paper-based visual and text resources, respondents reported a preference for locally made (28/36 or 78%) over mainstream resources. Twenty eight residents involved in the creation of locally made resources reported satisfaction, knowledge exchange, and displayed enthusiasm for the process. Colour resources were more successful than black and white resources or word of mouth in terms of program advertising, alerting 67% (10/15) of respondents compared to 6% to 24% for programs using word of mouth. Dog health programs that incorporated education programs based on these identified preferences achieved significantly better results in terms of improvements in mange prevalence and average condition score, partly through increased community understanding and engagement with the program. Thus, culturally appropriate and locally relevant education programs can significantly improve the success of dog health programs.
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Dodd, Andrew, and Matthew Ricketson. "The Australian's Media Supplement: A Lapdog, a Watchdog, an Attack Dog or All of the Above?" Media International Australia 157, no. 1 (2015): 68–78. http://dx.doi.org/10.1177/1329878x1515700109.
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The modern news media comprise powerful institutions that require the kind of scrutiny they direct towards other influential institutions. The 50th anniversary of The Australian offers a timely opportunity to examine how fairly and accurately the national daily newspaper has reported on its parent company's strengths and weaknesses, and those of its commercial rivals, as well as covering overall trends in the media industry. The article argues that when The Australian's Media section began in 1999, it substantially expanded for readers the available range of news and views about the media. However, the section never reached its advertising revenue targets and in recent years has lost much of the revenue it once had. Over the past decade, the section has become increasingly narrow-minded in the range of its coverage, tone and approach.
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Galera, Leonardo de Aro, Adibe Luiz Abdalla Filho, Luiza Santos Reis, Janaina Leite de Souza, Yeleine Almoza Hernandez, and Luiz Antonio Martinelli. "Carbon and nitrogen isotopic composition of commercial dog food in Brazil." PeerJ 7 (February 20, 2019): e5828. http://dx.doi.org/10.7717/peerj.5828.
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Background Brazil is a low- to medium-income country and has the second largest pet food market in the world with 8% of world pet food consumption. The lowest-income social class spends around 17% of their domestic budget on pet food and other items related to pets. Consumers are frequently misled by advertising as there is no precise information about the main sources of protein, carbohydrates and fat in the labels, and the Brazilian pet food industry can legally claim that their products contain certain items like salmon or beef even if they use just a flavoring compound. Methods The stable isotope methodology compares the stable isotope ratios of carbon (13C/12C) and nitrogen (15N/14N) between source and product. The 13C/12C ratio of a specific product (e.g., dog food) reveals the proportions of C4 (maize) and C3 (soybean, rice and wheat) plants in that product and the 15N/14N ratio reveals the proportion of the compounds derived from animals. With this isotopic data, we used MixSIAR, a Bayesian stable isotope-mixing model, to estimate the proportion of maize, grains, poultry and beef in dog food. Results The δ13C values of dry dog food ranged from −24.2‰ to −12.8‰, with an average (± standard-deviation) of −17.1‰ ± 2.8‰. The δ13C values of wet pet food ranged from −25.4‰ to −16.9‰, with an average (± standard-deviation) of −21.2‰ ± 2.4‰, which was significantly lower (p < 0.01). The δ15N values of the dry and wet food ranged from 1.7‰ to 4.2‰, and from 0.5‰ to 5.5‰, respectively. The average δ15N values of dry food (2.9‰ ± 0.5‰) was not higher than the wet food (2.6‰ ± 1.3‰) (p > 0.01). The output of the MixSIAR showed a low proportion of bovine products in dry dog food samples. On the other hand, poultry was obviously the dominant ingredient present in most of the samples. Maize was the second dominant ingredient. Wet and dry dog food showed similar isotopic analysis results. The only difference was a lower proportion of maize and higher proportion of grains in wet dog food. Discussion The main finding is that dog food in Brazil is mostly made of approximately 60% (ranging from 32% to 86%) animal-based and 40% (ranging from 14% to 67%) plant-based products. Poultry and maize are the main ingredients. Poultry is added as a by-product or meal, which avoids competition between dogs and humans for meat products, while they can compete for maize. On the other hand, a large proportion of plant-based products in dog food decreases the energy and environmental footprint, since plant-based food products tend to be less harmful compared to animal-based products. Labels can mislead consumers by showing pictures of items that are not necessarily part of the product composition and by not showing the detailed information on the proportion of each ingredient. This information would allow customers to make their own choices considering their pet’s nutrition, the competition between animals and humans for resources and environmental sustainability.
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Kao, Danny Tengti. "The impact of envy on brand preference: brand storytelling and psychological distance as moderators." Journal of Product & Brand Management 28, no. 4 (2019): 515–28. http://dx.doi.org/10.1108/jpbm-08-2018-2004.
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Purpose While envy has been widely explored in psychology literature, theoretical understanding of the effects of envy on consumers’ emotional responses to brands is promising but under explored. Therefore, this study aims to apply cases of envy and psychological distance to consumers to examine whether the style of brand storytelling can moderate brand preference. Design/methodology/approach Three experimental studies were conducted to test the hypotheses. Experiment 1 investigated the effect of envy on consumer evaluations of an advocated brand, through viewing a series of advertisements that varied in brand storytelling styles. A total of 104 working students were randomly assigned to a 2 (brand storytelling: underdog vs top dog) single factorial design. Experiment 2 investigates the effect of envy on consumer evaluations of the advocated brand through viewing advertisements that varied in psychological distance. A total of 108 working students were randomly assigned to a 2 (psychological distance: proximal vs distant) single factorial design. Experiment 3 investigated the effect of envy on evaluations of the brand through viewing advertisements that varied in brand storytelling style and psychological distance. A total of 208 working students were randomly assigned to a 2 (underdog vs top dog) × 2 (proximal vs distant psychological distance) between-subject factorial design. Findings Results demonstrate that for consumers experiencing benign and malicious envy, advertisements characterized by brand storytelling (underdog vs top dog) and psychological distance (proximal vs distant) will elicit differential brand preferences. Originality/value This research takes up the call to address the limited attention given to envy in the context of brand advertising. Specifically, this research aims to explore how consumer envy influences brand preference and the role of moderating effects such as brand storytelling and psychological distance in this context.
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McGinnis, Lee Phillip, Tao Gao, Sunkyu Jun, and James Gentry. "Motivational bases for consumers’ underdog affection in commerce." Journal of Service Management 28, no. 3 (2017): 563–92. http://dx.doi.org/10.1108/josm-02-2016-0052.
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Purpose The understanding of the motives for consumers’ support of business underdogs is generally limited. The purpose of this paper is to help address this important research topic by conceptualizing underdog affection as a theoretical construct capturing the emotional attachment held by some consumers toward underdog business entities and advances two perspectives (self- and other-oriented) to unravel its motivational underpinnings. Design/methodology/approach To test the conceptual model, a survey study was conducted involving 365 respondents drawn from an electronic alumni association list from a medium-sized Midwestern university in the USA. Exploratory factor analysis and confirmatory factor analyses were used to validate the scales, and the structural equations modeling method was used to test the hypothesized effects. Findings The data support most of the hypotheses (eight out of nine). Under the self-oriented perspective, commerce underdog affection is positively influenced by underdog orientation, need for uniqueness, nostalgia proneness, and hope, and is negatively impacted by their materialism level. Only hope did not impact consumer underdog affection. Under the other-oriented perspective, balance maintenance, top dog antipathy, and empathic concern positively influence underdog affection. The other-oriented factors, especially top dog antipathy and balance maintenance, show stronger effects on commerce underdog affection than self-oriented factors. Research limitations/implications The sample was geographically restrictive in the sense that it measured only one group of respondents in the USA. The conceptual model is limited in terms of its coverage of the consequences of underdog affection. While discriminant validity is established in the scale development phase of the study, relatively close relationships do exist among some of these theoretical constructs. Practical implications Given the significant evidence linking consumers’ underdog affection to underdog support in commerce, small locally owned businesses could use underdog positioning advertising to differentiate themselves against national retailers. Due to their tendency to display higher underdog affection in commerce, people with higher levels of balance maintenance, top dog antipathy, underdog orientation, emphatic concern, and nostalgia proneness, and lower levels of materialism can be segmented for marketing purposes. Social implications This research indicates that there are ways in which small business entities and non-profits alike can operate in a business setting that is increasingly more competitive and challenging for underdog entities. Originality/value This study integrates the various underdog studies across contexts to examine motives to underdog affection, a construct not yet operationalized in business studies. In addition, hypotheses linking eight specific antecedents to commerce underdog affection, via two theoretical perspectives, are empirically examined to assess relative as well as absolute effects.
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Добжанська-Найт, Наталія, and Христина Войтко. "Linguistic Manipulative Techniques in Advertising Slogans of Fast Food Restaurants." East European Journal of Psycholinguistics 4, no. 2 (2017): 14–23. http://dx.doi.org/10.29038/eejpl.2017.4.2.dob.
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The article deals with the notion of manipulation in advertising slogans of fast food restaurants. It focuses on techniques and means of language influence on the recipient. The article shows results of the study of 239 advertising slogans of fast food restaurants in English-speaking countries (a total number of 104 companies). Different language patterns which are used in advertising slogans and aimed at persuasion of customers on the subconscious level, are defined and analyzed; among them the most numerous are language patterns which create statements with distortions, deletions, and generalizations manifesting themselves in a variety of forms. The research also describes manipulative language patterns specifically related to advertising, such as unique selling proposition or life values. The article also shows quantitative proportions of the use of each pattern, as well as patterns used by the most successful and less successful restaurants. The most frequent of the manipulative language patterns are lost performatives, mind reading, and comparisons. The techniques of life values, mind reading, and antithesis are more common in advertising slogans of top restaurants compared to less popular ones. Individual slogans frequently manifest the use of more than one linguistic pattern of manipulation.
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 References (translated and transliterated)
 
 Hesiuk, Y. (2014). Zastosuvannia neirolinhvistychnoho prohramuvannia v reklami [The usage of neurolinguistic programming in advertising]. Mediaprostir, 5, 122-126.
 Horyn, S. (2004). NLP: Tehnyky rossypiu. [Writing techniques]. In: Metafora Expromtom, (pp. 269-268). N. Libman (ed). Moscow: KSP+.
 Kalischuk, D. (2012). Psykholinhvistychni pryiomy movlennievoho manipuliuvannia u politychnomu dyskursi. “Hra u prostonarodnist” [Psycholinguistic Techniques of Speech Manipulation in Political Discourse. “Plain Folks”]. Journal of V.N.Karazin National University of Kharkiv, 1022(71), 59-63.
 Kutuza, N. (2006). Manipuliatyvni pryiomy v reklamnomu ta politychnomu dyskursakh: linhvistychni aspekty [Manipulative techniques in advertisement and political discourse]. Informational-Methodical Journal of Kherson State University, 3, 285-288.
 
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Friedman, David. "Do We Need Help Using Yelp? Regulating Advertising on Mediated Reputation Systems." University of Michigan Journal of Law Reform, no. 51.1 (2017): 97. http://dx.doi.org/10.36646/mjlr.51.1.do.
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Yelp, Angie’s List, Avvo, and similar entities enable consumers to access an incredibly useful trove of information about peer experiences with businesses and their goods and services. These “mediated reputation systems,” gatherers and disseminators of consumer peer opinions, are more trusted by consumers than traditional commercial channels. They are omnipresent, carried everywhere on mobile devices, and used by consumers ready to transact. Though this information is valuable, a troubling conflict emerges in its presentation. Most of these reputation platforms rely heavily on advertising sales to support their business models. This reliance compels these entities to display persuasive advertising right along with their presentation of authentic peer information. Consumers expecting to access this authentic peer information must also confront a persuasive message. The revenue lifeblood for these platforms comes from the very businesses under peer review. This Article argues that the power of peer information provides an exceptionally credible context for persuasive advertising. Accordingly, advertising on reputation platforms should trigger more rigorous regulation in the form of disclosure requirements and prioritized enforcement.
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Wariati, Ambar, and Muhammad Khoiruman. "Fenomena Berkurangnya Misleading Advertising pada Iklan Baris di Surat Kabar (Penegakan Etika Periklanan untuk Perlindungan Konsumen)." WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) 20, no. 1 (2021): 18–27. http://dx.doi.org/10.22225/we.20.1.2778.18-27.
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Classified ads in newspapers are a form of advertisement widely used by small businesses or individuals who offer goods and services. This study aims to describe and explain the phenomenon of classified advertisements that often occur in newspapers, especially local newspapers, and to identify how far classified advertisements in newspapers follow advertising ethics and legislation so that readers as advertising objects are not misled by the information contained in the advertisements. This type of research is normative-empirical, which uses a qualitative approach. The research examines legislation, regulations that discuss advertising and consumer protection and empirically dig up information in the field about classified ad impressions in newspapers that are considered misleading advertising, and makes observations and digs up information to competent parties with the problem under study. The results showed that some classified advertisements in local newspapers with limited information made the advertisements misleading advertising. Still, there was the fact that there was a significant decrease in the number of classified ads in local newspapers as well as a reduction in the number of misleading advertising that was caused. This phenomenon is caused by 1) the number of classified advertisements as a whole has decreased drastically 2) The awareness of newspaper editors regarding consumer protection for advertisement readers in newspapers has begun to be implemented by accommodating Indonesian Pariwara Ethics, Law No: 8/1999 on Consumer Protection, Law No: 40/1999 concerning PRESS, Law No: 7 1996 concerning Food, and PP No.69 concerning Food Label and Advertising. 3) Much online advertising space, both paid and free, is also the cause of the reduction in misleading advertisements in newspapers today.
Dissertations / Theses on the topic "Dog in advertising"
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Almroth, Eric, and Carl Norin. ""Fan, nu har dom lurat mig igen" : En kvalitativ intervjustudie om native advertising och förtroende." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45269.
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Native advertising is a marketing strategy that aims to merge advertising into journalistic articles. It is a relatively new form of advertising that is rapidly growing and more media companies are applying this kind of content to secure their future revenues. This study explores the understanding of native advertising and its impact on peoples trust towards today’s online newspapers. The thesis is a qualitative study based on eight interviews with online news consumers. The theoretical perspective in this study is based on research regarding trust, ethos and the struggling media landscape. Our study shows that native advertising does have influence on the consumer’s perception towards online newspapers. It also shows that the level of confusion between journalistic content and native advertising is noticeable. For some of our respondents it was hard to define whether they were reading an article written by a journalist or a company.
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Jarrolf, Isabelle, and Sonia Holm. "Känner du dig bevakad på internet? Klicka här : Studie om hur köpintentionen hos konsumenter tillhörande olika personlighetsdimensioner påverkas av Online Behavioral Advertising." Thesis, Södertörns högskola, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38394.
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This study discusses Online Behavioral Advertising (OBA), which fundamentally consists of collected data about a person’s online behavior. The phenomena are made possible via the use of cookies on webpages and social media, which the user needs to accept to access the platform. The saved information is then used by firms to present targeted advertising, so called Online Behavioral Advertising. The feeling of being watched over/controlled on the internet might seem intrusive, which studies show may have a negative effect on consumers purchase intentions. How the effect varies between different personalities has not been studied before. Previous studies have focused on studying correlation between personalities and purchase intention and correlation between OBA and purchase intention. Little light has been shed on the effects of OBA for different personalities, to complete previous studies this study aims to find out more by using an acknowledged personality model named Big Five. This study uses a quantitative research approach, a web survey has been constructed to collect data and enable the composed hypotheses to be tested. The collected data is being analyzed in SPSS into descriptive statistics and Spearman rank correlation between the personality dimensions of the Big Five and the effect of OBA on purchase intention. The results show that previous theories about the effect of OBA on purchase intention can be verified. The descriptive statistics also show a significant higher effect of OBA on men than women. Furthermore, Spearman rank correlation shows that the effect varies between the personality dimensions of Big Five. A positive correlation was found between the dimensions Openness and Extraversion and OBA's effect, which means that persons scoring higher in these dimensions also has a higher effect of OBA on purchase intention. A negative correlation was found between the dimension Conscientiousness and OBA's effect, which means that persons scoring higher in this dimension is not significantly affected by OBA.
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Lima, Sandra Maria Alves de. "A Transposi??o Did?dica dos G?neros do dom?nio do discursivo publicit?rios nos livros did?ticos." Universidade Federal do Rio Grande do Norte, 2012. http://repositorio.ufrn.br:8080/jspui/handle/123456789/16254.
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Previous issue date: 2012-12-10<br>Advertising text has been a subject of many investigations, because of its multimodal
universe. Embodied by a linguistic and discursive materiality laying on scene
persuasion, argumentation and power imagery of multissemiotics elements, the
advertising text acts as an instrument of power, creating and destroying, promising and
denying (CARVALHO, 2007). Advertising not only invites us to act for it, but directs
us to look at it. It was under this moving look - of charm and interrogations - that
discussions raised in this research were born. Investigations are directed to the school
environment, in special, for the discursive advertising domain in Portuguese Language
Textbook. It is from this environment that was born our research whose main objective
is to analyze how does the didactic transposition of textual genres, described by
Marcuschi (2008) as belonging to the "advertising" discourse domain (focusing on
advertising genre) in didactic books teaching Portuguese Language before and after the
advent of the PCN. Textbooks taken as reference for the study are historically situated
in the 90s of the twentieth century and 10 century. Such books refer to elected 7th and
8th grades, currently corresponding to the 8th and 9th grades of elementary school. The
choice is justified by the fact that in these Textbook teaching series the presence of
advertising domain is recurrent and "didactized". In addition, we are also concerned in
analyzing books that circulated around us and our regional reality. Hence, we elected
books that were used by two public high schools: Municipal School Clementina Ana da
Concei??o in Ja?an? city in the Rio Grande do Norte state, State School for Elementary
and High school Carlota Barreira in Areia city, Para?ba state. In our research the
following categories of analysis were highlighted: (1) presence of advertising in DB, (2)
fluctuation terminology: concepts and classifications; (3) The complexity of concepts
facilitation, (4) what they propagate, and from which nature are the explored
advertisements. From our analysis, we observe how the treatment of textual
"advertising" genres have been inserted into Textbooks, and how occurs, in general,
their didactic transposition. Focusing on the issue of fluctuating terminology, we noted
the difficulty in drawing boundaries between the genres of advertising domain in the
Textbooks. However, this also would result in the complexity - in the field of scientific
knowledge - of delimiting genres of the same domain. To accomplish our studies, it was
required a thorough and systematic dialogue with theories regarding the concept of
"Didactic Transposition", due to the theoretical Chevallard Yves (1991), research on the
textual genres - Bezerra (2005), Marcuschi (2008), Bazerman (2005), Swales (2004),
among others - and studies involving the field of "Advertising" - Sandmann (2002),
Carvalho (2007) and others<br>O texto publicit?rio tem sido objeto de muitas investiga??es, dado o seu universo
multimodal que lhe constitui. Consubstanciado por meio de uma materialidade
lingu?stica e discursiva que coloca em cena a persuas?o, a argumenta??o e a pot?ncia
imag?tica de elementos multissemi?ticos, o texto publicit?rio atua como instrumento de
poder, criando e destruindo, prometendo e negando (CARVALHO, 2007). A
publicidade n?o s? nos convida a agir por ela, mas nos direciona a olhar para ela. Foi
sob esse movimento de olhar de encanto e de interroga??es que nasceram as
discuss?es levantadas nesta pesquisa. As investiga??es s?o direcionadas para o espa?o
escolar, em especial, para os g?neros do dom?nio discursivo publicit?rio no Livro
Did?tico de L?ngua Portuguesa (LDP). ? a partir desse ambiente que nasceu nossa
pesquisa, cujo objetivo central ? analisar como se realiza a transposi??o did?tica dos
g?neros textuais, descritos por Marcuschi (2008) como pertencentes ao dom?nio
discursivo publicit?rio (centrando-se no g?nero propaganda), em livros did?ticos de
ensino de L?ngua Portuguesa antes e depois do advento dos PCN. Os livros did?ticos
(LD) tomados como refer?ncia para o estudo situam-se, historicamente, nos anos 90 do
s?culo XX e 10 do s?culo XXI. Tais livros eleitos referem-se ?s 7? e 8? s?ries,
atualmente correspondentes aos 8? e 9? anos do ensino fundamental. A escolha se
justifica pelo fato de ser nos LDP dessas s?ries de ensino que a presen?a do dom?nio
publicit?rio ? recorrente e didatizado . Al?m desse recorte, ocupamo-nos em analisar
livros que circularam pr?ximo de n?s e de nossa realidade regional. Da?, elegermos
livros que foram utilizados por duas escolas de ensino p?blico: Escola Municipal Ana
Clementina da Concei??o (EMACC) do Munic?pio da cidade de Ja?an?, no Estado do
Rio Grande do Norte; Escola Estadual de Ensino Fundamental e M?dio Carlota Barreira
(EEFMCB) da cidade de Areia, Estado da Para?ba. Foram destaques, em nossa
investiga??o, as seguintes categorias de an?lise: (1) Presen?a da propaganda nos LD; (2)
Flutua??o terminol?gica: conceitos e nomenclaturas; (3) A complexidade da facilita??o
de conceitos; (4) A natureza das propagandas: o que propagam. A partir de nossa
an?lise, observamos como o tratamento dos g?neros textuais publicit?rios vem sendo
inserido no LD e como ocorre, de modo geral, sua transposi??o did?tica. Centrando-se
na quest?o da flutua??o terminol?gica, observamos a dificuldade dos autores dos LD em
tra?ar limites entre os g?neros do dom?nio publicit?rio no LD. Todavia, isto poderia ter
como consequ?ncia, tamb?m, a complexidade que h? no campo do saber cient?fico -em delimitar g?neros de um mesmo dom?nio. Para efetivar nossos estudos, foi
necess?rio um di?logo profundo e sistem?tico com teorias relativas ao conceito de
Transposi??o Did?tica , do te?rico Yves Chevallard (1991), pesquisas sobre os
g?neros textuais Bezerra (2005), Marcuschi (2008), Bazerman (2005), Swales (2004),
dentre outros e estudos que envolvem o campo da Publicidade e Propaganda -Sandmann (2002), Carvalho (2007) e outros
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Fujyama, Ely. "Tem que ter japonesa e kimono e japonês de terno? A identidade nikkey nas campanhas publicitárias: a representação dos japoneses e japonesas nos comerciais de TV do Brasil." Programa de Pós-Graduação em Cultura e Sociedade da UFBA, 2008. http://www.repositorio.ufba.br/ri/handle/ri/10591.
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Previous issue date: 2008<br>Este trabalho visa analisar a representação dos japoneses e japonesas nas campanhas publicitárias da empresa de eletro-eletrônicos Semp Toshiba, veiculadas no Brasil na década de 1990 através de comerciais de televisão. Tem como objetivo principal encontrar caminhos que possam responder ao questionamento do que faz com que os japoneses sejam apresentados sempre de terno e são relacionados ao moderno e ao tecnológico e, por sua vez, as mulheres japonesas estão sempre de kimono e são relacionadas ao antigo e ao tradicional. Como base teórico-metodológica fizemos uso de Geertz (1989), e sua “descrição densa” para analisar de forma aprofundada as peças publicitárias para depois encontrar pontos recorrentes e em comum que possam servir de guia na busca do objetivo deste trabalho, no que Gastaldo (2000) intitulou “etnografia do mundo do anúncio”. Fazemos uso também do conceito de cultura em Hall (1997), novamente Hall (2001) no conceito de identidade, além de Cuche (1999) e o conceito de estereótipo em Pereira (2002).<br>Salvador
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Lucena, Rui Miguel Lopes. "O automóvel enquanto objeto social." Master's thesis, Universidade de Évora, 2021. http://hdl.handle.net/10174/28920.
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Tendo em conta uma sociedade cada vez mais consumista, esta
dissertação procura compreender de que modo o automóvel se constitui
num símbolo de status e meio de distinção social e de que modo os
indivíduos socialmente integrados usam o mesmo enquanto uma
necessidade social para além da necessidade de locomoção implícita.
Pretende-se, através desta investigação, perceber o modo como o
automóvel no quotidiano português se constitui como objeto de identidade
social, e o modo específico como os diversos extratos sociais o utilizam, no
jogo simbólico de valorização, significação e localização social; Abstract:
The automobile as a social object
Taking into account an increasingly consumer society, this
dissertation will search how the automobile, as locomotion, constitute itself
as a status symbol and a key for social distinction, and how socially
integrated individuals use it as a social mark beyond the need for implicit
locomotion. This research also wants to find out how the car builds itself,
and identifies, in Portuguese everyday ways, as an object of social identity,
and the ways various social layers used it on the symbolic game of
appreciation, significance and social location.
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Luhr, Erik, and Markus Herrmann. "Free on the Web! : The profitability of a radical price." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-118326.
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<p>This thesis examines companies offering their services for free to Internet users, byemploying digital free business models. As a framework Chris Anderson’s classificationsof “free” business models are used. A sample of eleven companies that provide “free”services was selected and divided into four groups. These were search engine, socialnetworking/community, content based and others. Their profitability was then measuredin relation to their valuation with the help of P/E ratios within and among the groups. Aregression analysis was also conducted to compare profitability of either one of two“free” business models used by the researched companies.Findings were that search engine and social networking/community companies appear tohave profits for the period researched. No strong trend for overvaluation could be foundin either of these groups, except for individual companies with high P/E ratios. Neithercompany within the content based group showed any profits. Their marginal costs weretoo high but this may change with technological progress. Regression analysis could notshow any significant results employing either the “Freemium” or the advertising “free”business model to be more profitable than the other. Significant results could be shownbeing a content based company and being unprofitable. Comparison between specificcompanies gave mixed results but network effects appear to create dominant playerswithin each group. Employing more than only the advertising “free” business modelseems to be efficient in raising revenue per user for social networking/communitycompanies.</p>
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Cargonja, Diana, and Jelena Grahovac. "Att se världen i svart och vitt : En kritisk granskning av SOS Barnbyars reklamkampanjer." Thesis, Högskolan Väst, Avd för hälsa, kultur och pedagogik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-5436.
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The purpose of this thesis is to do a critical review of the aid organization SOS Children’s Villages text- and video campaigns, from a postcolonial perspective. Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children’s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that are made up of an image and a short text, which are part of a campaign named: Inte ett enda barn ska behöva vara ensamt (translation: Not a single child should have to be alone). We have chosen to use text- and image analysis as a method in our review of the material. The main theoretical base in our thesis is postcolonialism, while”the Other” and ”whiteness” are two concepts we have chosen so that we can reach a deeper analytical level. We have analyzed some of the clips from the concept “The White Man’s Burden”, and have discovered that ”The Western World” tries to insert their own values and ideals into ”The Third World”. We have also discovered that the children, in some sequences, are presented as non-human and differentiated from the “white Westerners”. The last chapter in our thesis problematizes how modern technology, as Smartphones, applications and social media, are used to make it easier to give money to charity. We also discuss how “The Western World” can be seen as a contributor to the current situation in “The Third World”, which makes the aspect of high-technology even more interesting.
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Silva, Luciana Iwashita da. "Recompensas para níveis não-diretivos e justiça organizacional: dilemas e contradições para uma governança efetiva." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/19636.
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Previous issue date: 2017-12-18<br>Embora a literatura sobre governança corporativa seja robusta e siga avançando em várias áreas do conhecimento, as abordagens tradicionais da academia, bem como sua efetividade na práxis empresarial, têm sido muito questionadas, dentre outra razões, pelas lacunas de compreensão sobre os contextos organizacionais que a envolvem. Esta tese investiga como os processos de governança, as recompensas para os níveis não-diretivos – cuja investigação costuma ser negligenciada pela literatura –, e as percepções de justiça organizacional podem afetar sua efetividade. Sob a perspectiva da Teoria dos Stakeholders, ela contempla a pesquisa do stakeholder empregado a partir de abordagens qualitativas, ampliando as discussões de governança e contribuindo para sua melhor compreensão. Tendo como campo empírico o setor de agências de propaganda, o estudo buscou compreender como as pressões externas e internas influenciam suas decisões de negócios e de recompensas, e como elas afetam a percepção de justiça dos funcionários. Para tanto, foram realizados quatro estudos de casos, analisados em duas dimensões: dimensão institucional (níveis institucional e organizacional de análise) e intraorganizacional (níveis organizacional e individual de análise). Os resultados apontam que a percepção de justiça sobre as recompensas leva em conta quão justos são os demais stakeholders (organização, supervisor, controlador, pares, clientes etc.) e o grau de equidade das recompensas em relação às recompensas dos superiores, liderados e pares (dentro e fora da organização). Essas percepções de justiça organizacional impactam a efetividade da governança na medida em que estão diretamente relacionadas à confiança, ao comprometimento, aos comportamentos cooperativos e à produtividade. Do ponto de vista teórico, o trabalho contribui para melhor compreensão da temática de governança corporativa, à medida que avança no estudo das práticas de governança, contextualizando o tema no âmbito da organização e do ambiente onde está inserida. Empiricamente, contribui no avanço do uso de abordagens qualitativas de investigação do tema.<br>Although literature on corporate governance is robust and has been advancing continuously in several areas of knowledge, traditional academic approaches, as well as its effectiveness in the praxis, have been strongly questioned, among other reasons, by the lack of understanding about the organizational contexts. This work investigates how governance processes, rewards for non-directive levels – whose research is often neglected by literature – and how organizational justice perceptions may affect its effectiveness. In the light of Stakeholder Theory it researches the stakeholder employee using qualitative approaches, extending governance discussions and contributing to their better understanding. The study sought to understand how external and internal pressures influence their business decisions and rewards, and how they affect employees' perception of justice. The empirical field is the advertising agency sector. Four case studies were carried out, analyzed in two dimensions: institutional dimension (institutional and organizational levels of analysis) and intraorganizational (organizational and individual levels of analysis). The results show that the perception of fairness over rewards takes into account the fairness of other stakeholders (organization, supervisor, holding, co-workers, clients, etc.) and the degree of fairness of the rewards in relation to the rewards of superiors and peers (inside and outside the organization). The organizational justice perceptions impact the effectiveness of governance insofar as they are directly related to trust, commitment, cooperative behavior, and productivity. From the theoretical point of view, the work contributes to a better understanding of corporate governance, as it advances in the study of governance practices, contextualizing the theme within the organization and the environment where it is inserted. Empirically, it contributes to the advancement of the use of qualitative research approaches of the theme.
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TSAI, YI-LIN, and 蔡易霖. "The Influences of Storytelling Marketing, Cause-Related Marketing, and Regulatory Focus on the Advertising Effectiveness in Stray Dog Issue." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/tjc9n9.
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碩士<br>輔仁大學<br>企業管理學系管理學碩士班<br>105<br>The purpose of this study is to discuss the impacts of storytelling marketing (narrative/non-narrative), cause-related marketing (high/low), and regulatory focus (promotion focus/prevention focus) on the advertising effectiveness in the stray dog issue. An experimental method was used in this study, and the data were analyzed by performing 3-way ANOVA. There are some findings in this study: (1) narrative ads has higher advertising effectiveness than non-narrative ads; (2) high cause-related marketing ads has higher advertising effectiveness than low cause-related marketing ads; (3) ads with promotion focus has higher advertising effectiveness than ads with prevention focus; (4) under high cause-related marketing appeals, narrative ads has higher advertising effectiveness than non-narrative ads; (5) under high cause-related marketing appeals, ads with promotion focus and ads with prevention focus have no differences in the advertising effectiveness; (6) under narrative storytelling, ads with promotion focus and ads with prevention focus have no differences in the advertising effectiveness.
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Chen, Cong, and 陳聰. "The Design and Implementation of A Commercial Advertising Game：A Case Study of Dig Treasure Game." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/xw7788.
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碩士<br>龍華科技大學<br>多媒體與遊戲發展科學系碩士班<br>106<br>With the rise of the Internet, the popularity of smart phones is widespread. The ways of advertising are becoming more and more diverse from the original leaflets, boarding, magazines, TV stations to the search engine promotion, video advertisement, live advertisement and game advertisement on the computer cell phone. Today, advertising game is a new form of media advertising. The advertising game supports commercial advertising and video games. It combines the entertainment, interaction, experience and advertising content. It is a game that is tailored for brand or product with advertising characteristics. This kind of game can enable consumers to accept advertising information in the game, so as to achieve the effect of advertising. In today's fierce market competition, mobile advertising game as a new emerging advertising media has broad prospects in the field of commercial application.
This study develops a digital advertising gamethrough the feedback of questionnaires and opinions from manufacturers and users to explore the effectiveness of digital advertising games and consumer satisfaction. The statistical analysis of the questionnaire shows that the manufacturers agree with the effectiveness of the digital advertising game in commercial advertising. On the other hand, consumers also agree with the satisfaction of the advertising game. Finally, we explain the future works of our research.
Books on the topic "Dog in advertising"
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Lemay, Anne. Dog days & winter ways: Skits to promote reading all year long. Alleyside Press, 1994.
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Raye, Robynne. Modern Dog: 20 years of poster art (not canine-related). Chronicle Books, 2008.
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Alvar, Carlos. Don Quijote, más allá de Cervantes: La figura de Don Quijote en carteles publicitarios de todo el mundo. Centro de Estudios Cervantinos, 2004.
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Dellmann, Sarah. Images of Dutchness. Amsterdam University Press, 2018. http://dx.doi.org/10.5117/9789462983007.
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Why do early films present the Netherlands as a country full of canals and windmills, where people wear traditional costumes and wooden shoes, while industries and modern urban life are all but absent? Images of Dutchness investigates the roots of this visual repertoire from diverse sources, ranging from magazines to tourist brochures, from anthropological treatises to advertising trade cards, stereoscopic photographs, picture postcards, magic lantern slide sets and films of early cinema. This richly illustrated book provides an in-depth study of the fascinating corpus of popular visual media and their written comments that are studied for the first time. Through the combined analysis of words and images, the author identifies not only what has been considered Ÿtypically DutchŒ in the long nineteenth century, but also provides new insights into the logic and emergence of national clichés in the Western world.
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Black dogs and blue words: Depression and gender in the age of self-care. Rutgers University Press, 2010.
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Sal, Barracca, and Ayres Alan ill, eds. Maxi, the star. Dial Books for Young Readers, 1993.
Find full textBook chapters on the topic "Dog in advertising"
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Agostini, Alessandro, and Paolo Avesani. "Advertising Games for Web Services." In On The Move to Meaningful Internet Systems 2003: CoopIS, DOA, and ODBASE. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-39964-3_8.
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Gironda, John T., and Pradeep K. Korgaonkar. "Personalized Advertising, Invasiveness, and Consumers’ Attitudes: A Structured Abstract." In Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-26647-3_30.
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Li, Dan. "From TV Commercial to Online Search: Effectiveness of Super Bowl Advertising." In Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-26647-3_185.
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Luna-Nevarez, Cuauhtemoc. "Understanding the “Spillover Effect” of Negative Economic News on Consumers’ Evaluations of Online Advertising." In Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-26647-3_31.
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Porter, McDowell, and Matthew Lastner. "Online Advertising Using Facebook Photos: the Risk and Reward of Using Consumers’ Profile Pictures." In Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-26647-3_77.
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Billiot, Theresa, Kevin J. Shanahan, and R. Wixel Barnwell. "Chevys, ADDYs, and Fink’s: Oh My! The Creation of Award Winning Advertising Within an Educational Context." In Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-26647-3_171.
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Bambauer-Sachse, Silke, and Priska Heinzle. "Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking—A Structured Abstract." In Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-26647-3_25.
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Chung, Christina, and Emi Moriuchi. "The Effectiveness of Donation Advertising: An Experimental Study for Felt Ethnicity and Messages on In-Groups and Out-Groups." In Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-26647-3_157.
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"Randall White Dog Food." In Cases in Advertising Management. Routledge, 2014. http://dx.doi.org/10.4324/9781315705934-15.
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Saunders, Joe. "Dark Advertising and the Democratic Process." In Big Data and Democracy. Edinburgh University Press, 2020. http://dx.doi.org/10.3366/edinburgh/9781474463522.003.0006.
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Saunders’ chapter focuses on political advertising. What, he asks, is it about the microtargeting of political advertising on social media in the Brexit campaign and Donald Trump elections (as spearheaded by Cambridge Analytica) that is so wrong? His response is that, like dog whistle politics, sending different advertising to different targets can obscure the open public discussion of policy that is critical to the democratic process. As such, dark advertising stands as a real threat to democracy.
Conference papers on the topic "Dog in advertising"
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Pokazannik, Е. V. "“DON VALLEY” WINE-MAKING CLUSTER AS AN ENOGASTROTOURISM DEVELOPMENT SITE: SOCIO-CULTURAL COMPONENT." In STATE AND DEVELOPMENT PROSPECTS OF AGRIBUSINESS. DSTU-PRINT, 2020. http://dx.doi.org/10.23947/interagro.2020.1.229-233.
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“Don Valley” is more than a historic or geographic location, - it is an official name of a wine-making area, proposed by Rostov Region administration for consolidation of local wine-makers under the single mega-brand. Specialized regional cluster “Don Valley” is “an association of leading scientific, educational, industrial, engineering and innovative organizations and enterprises of the Rostov region, operating in the following areas: wine-making, manufacturing of components for wineries, scientific-research and educational programmes, development of retail infrastructure, promotion of wine-tasting and gastronomic tourism, and viniculture”3. The creators of the cluster official web-site declare “Made on the Don” brand communication as their primary goal, along with promotion of wine in the region. The article reviews the specifics of Don region from a standpoint of its attractiveness as a tourist destination. The mandatory components are named that together with the enogastronomic sphere can contribute to the growth of demand for tourist routes of various content and duration. The key role of cultural and historic component in successful promotion of the Don winemaking in the tourism market is emphasized. It is noted that enogastrotourism can be developed successfully in Don region through socio-cultural project management based on the thorough analysis of specifics of the region as a whole and its individual components affecting the marketing and advertising solutions.
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Tanaka, Yusuke, Tomoharu Iwata, Takeshi Kurashima, Hiroyuki Toda, and Naonori Ueda. "Estimating Latent People Flow without Tracking Individuals." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/494.
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Analyzing people flows is important for better navigation and location-based advertising. Since the location information of people is often aggregated for protecting privacy, it is not straightforward to estimate transition populations between locations from aggregated data. Here, aggregated data are incoming and outgoing people counts at each location; they do not contain tracking information of individuals. This paper proposes a probabilistic model for estimating unobserved transition populations between locations from only aggregated data. With the proposed model, temporal dynamics of people flows are assumed to be probabilistic diffusion processes over a network, where nodes are locations and edges are paths between locations. By maximizing the likelihood with flow conservation constraints that incorporate travel duration distributions between locations, our model can robustly estimate transition populations between locations. The statistically significant improvement of our model is demonstrated using real-world datasets of pedestrian data in exhibition halls, bike trip data and taxi trip data in New York City.
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Granados González, Jerónimo. "Captando la mirada. Publicidad y reclamo en el espacio expositivo de Le Corbusier." In LC2015 - Le Corbusier, 50 years later. Universitat Politècnica València, 2015. http://dx.doi.org/10.4995/lc2015.2015.699.
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Resumen: Dentro de la obra de Le Corbusier, el espacio expositivo fue un tema ampliamente desarrollado. La idea de generar un prototipo teórico de museo, por ejemplo, fue recurrente a lo largo de toda su obra, como una idea latente, en gestación, a la espera del momento para ser llevada a la realidad de la construcción. En el caso concreto del museo de crecimiento ilimitado, desarrollado teóricamente a lo largo de la década de 1930, los pocos ejemplos construidos son ejecutados a partir de los años cincuenta. Al realizar una compilación de los ejemplos de espacios expositivos proyectados por Le Corbusier, siguiendo líneas tipológicas similares, en donde se incluyan no solo museos, sino también, pabellones y salas de exposición, montajes expositivos e, incluso, propuestas comerciales (donde lo expuesto es una mercancía), se constata que el número total de obras supera las ochenta, abarcando proyectos desde 1910 (la sala de exposiciones del Taller de artistas) hasta la muerte de Le Corbusier en 1965, con el último ejemplo proyectado: el museo del siglo XX en Nanterre. A la hora de analizar las distintas estrategias proyectuales empleadas por el maestro a la hora de enfocar la arquitectura expositiva, un punto interesante es el reclamo publicitario, la propaganda y la captación del interés de los visitantes, la relación con el diseño gráfico y la publicidad, el empleo del color, el grafismo o la cartelería. Todos estos aspectos son especialmente relevantes en el caso de pabellones de exposición y pabellones para marcas comerciales. Abstract: Within the work of Le Corbusier, the exhibition space was a theme widely developed. For example, the idea of a theoretical prototype of the museum was recurrent throughout his work, as a latent idea, waiting for the time to be taken to the reality of construction. In the case of the museum of unlimited growth, theoretically developed throughout the 1930s, the few built examples are executed from the fifties. In carrying out a compilation of examples of exhibition spaces designed by Le Corbusier, following similar typological lines, where not only museums but also pavilions, exhibition halls, expositions and even commercial proposals are included, we find that the total number of works exceeds eighty, covering projects since 1910 (the exhibition hall of the Ateliers d’Artistes) to the death of Le Corbusier in 1965, with the final example: the Museum of the 20th Century in Nanterre. When analyzing the different design strategies employed by the Master at the exhibition architecture, an interesting point is the study of advertising, propaganda (attracting the interest of visitors), the relationship with graphic design, and the use of color, graphics and signage. All these aspects are especially relevant in the case of exhibition halls and pavilions for trademarks. Palabras clave: pabellones; exposiciones; museos; publicidad. Keywords: pavilions; exhibitions; museums; advertising. DOI: http://dx.doi.org/10.4995/LC2015.2015.699
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Heyn, Toby, Andrew Seidl, Hammad Mazhar, David Lamb, Alessandro Tasora, and Dan Negrut. "Enabling Computational Dynamics in Distributed Computing Environments Using a Heterogeneous Computing Template." In ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/detc2011-48347.
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This paper describes a software infrastructure made up of tools and libraries designed to assist developers in implementing computational dynamics applications running on heterogeneous and distributed computing environments. Together, these tools and libraries compose a so called Heterogeneous Computing Template (HCT). The heterogeneous and distributed computing hardware infrastructure is assumed herein to be made up of a combination of CPUs and GPUs. The computational dynamics applications targeted to execute on such a hardware topology include many-body dynamics, smoothed-particle hydrodynamics (SPH) fluid simulation, and fluid-solid interaction analysis. The underlying theme of the solution approach embraced by HCT is that of partitioning the domain of interest into a number of sub-domains that are each managed by a separate core/accelerator (CPU/GPU) pair. Five components at the core of HCT enable the envisioned distributed computing approach to large-scale dynamical system simulation: (a) a method for the geometric domain decomposition and mapping onto heterogeneous hardware; (b) methods for proximity computation or collision detection; (c) support for moving data among the corresponding hardware as elements move from subdomain to subdomain; (d) numerical methods for solving the specific dynamics problem of interest; and (e) tools for performing visualization and post-processing in a distributed manner. In this contribution the components (a) and (c) of the HCT are demonstrated via the example of the Discrete Element Method (DEM) for rigid body dynamics with friction and contact. The collision detection task required in frictional-contact dynamics; i.e., task (b) above, is discussed separately and in the context of GPU computing. This task is shown to benefit of a two order of magnitude gain in efficiency when compared to traditional sequential implementations. Note: Reference herein to any specific commercial products, process, or service by trade name, trademark, manufacturer, or otherwise, does not imply its endorsement, recommendation, or favoring by the US Army. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States Army, and shall not be used for advertising or product endorsement purposes.
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Longo, Gabrielle, Frida de Luna, and Mahnoor Ahmad. "Health warnings on cannabis dispensary websites." In 2021 Virtual Scientific Meeting of the Research Society on Marijuana. Research Society on Marijuana, 2022. http://dx.doi.org/10.26828/cannabis.2022.01.000.22.
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Cannabis users are increasingly turning towards the Internet for information about cannabis, especially medicinal patients, who generally have low to moderate knowledge of important aspects of cannabis like medicinal effectiveness. Potential for misuse of cannabis is much higher when there is a lack of accurate information (Kruger et al., 2020). Overuse of cannabis can be associated with discontinued enrollment in school, trouble dealing with anxiety and stress, and an increased risk of schizotypy (Blavos et al., 2017). Cannabinoid exposure during pregnancy has been shown to have negative effects on the fetal immune system (Dong et al., 2019), is associated with low birth weight, stunted development (Gusstafson & Jacobsson, 2019), and cognitive impairment (Grant et al., 2018). Cannabis dispensary employees have been found to make health suggestions without proper qualifications (Dickson 2018), and advertising on dispensary websites often suggests strains for specific medical conditions, despite the lack of empirical evidence supporting these claims (Kruger et al., 2020; Luc 2020). This increasing medicalization of cannabis by those unqualified to do so is concerning in such a fast-growing field. The present study assesses the presence of health warnings on cannabis dispensary websites, specifically (a) the presence of facts or warnings about potential psychological consequences (e.g., paranoia, increased vulnerability to psychosis), (b) facts or warnings about use in pregnant women, and (c) general dosage warnings. Dispensaries were selected at random in all states that have legal cannabis. 15 dispensaries were selected from each state. If the state had less than 15, all dispensaries in the state were included in coding, for a total of 389 dispensary websites. Dispensaries were identified via informal cannabis websites like leafly.com and potguides.com, as the purpose of the study was to identify dispensary websites that the average person would find when searching the Internet. Previous studies have utilized state agency lists and informal lists (Cavazos-Rehg et al., 2019). Three trained research assistants coded each website for the relevant information. 30% of websites coded had psychological consequence warnings (n = 111), 21.53% had gynecological health warnings, and 45.65% had general use warnings. Three separate logistic regression analyses were performed with the three types of health warnings as the binary outcome variable (the information is either present = 1, or not present = 0) and legality status as the predictor. Legality status had no impact on the presence of psychological consequence information (OR = .737, SE = .174, p = .196) or general dosage information (OR = .786, SE = .479, p = .279), but legality did have a significant influence on the presence of gynecological consequences (OR = .499, SE = .129, p = .007), indicating that when cannabis was recreationally legal, the state was less likely to have information about gynecological health consequences on their dispensary websites. This is troubling, because cannabis is much more easily accessible in states with recreational legalization than medicinal, and the consequences of cannabis use during pregnancy can be severe.
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"How Content Volume on Landing Pages Influences Consumer Behavior: Empirical Evidence." In InSITE 2018: Informing Science + IT Education Conferences: La Verne California. Informing Science Institute, 2018. http://dx.doi.org/10.28945/4016.
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Aim/Purpose: This paper describes an empirical investigation on how consumer behavior is influenced by the volume of content on a commercial landing page -- a stand-alone web page designed to collect user data (in this case the user’s e-mail address), a behavior called “conversion.” Background: Content is a term commonly used to describe the information made available by a website or other electronic medium. A pertinent debate among scholars and practitioners relate to information volume and consumer behavior: do more details elicit engagement and compliance, operationalized through conversions, or the other way around? Methodology: A pilot study (n= 535) was conducted in real-world commercial setting, followed by a series of large-scale online experiments (n= 27,083). Both studies employed a between-group design: Two variations of landing pages, long and short, were created based on various behavioral theories. User traffic to the pages was generated using online advertising and randomized between the pages (A/B testing). Contribution: This research contributes to the body of knowledge on the antecedents and outcomes of online commercial interaction, focusing on content as a determinant of consumer decision-making and behavior. Findings: The observed results indicate a negative correlation between content volume and users’ conversions. The shorter pages had significantly higher conversion rates, across locations and time. Findings suggest that content play a significant role in online decision making. They also contradict prior research on trust, persuasion, and security. Recommendations for Practitioners: At a practical level, results can inform practitioners on the importance of content in online commerce. They provide an empirical support to design and content strategy considerations, specifically the use of elaboration in commercial web pages. Recommendation for Researchers: At the theoretical level, this research advances the body of knowledge on the paradoxical relationship between the increased level of information and online decision-making and indicates that contrary to earlier work, not all persuasion theories are effective online. Impact on Society: Understanding how information drive behavior has implications in many domains (civic engagement, health, education and more). This has relevance to system design and public communication in both online and offline contexts, suggesting social value. Future Research: Using this research as a starting point, future research can examine the impact of content in other contexts, as well as other behavioral drivers (such as demographic data). This can lead to theoretical, methodological and practical recommendations.
Reports on the topic "Dog in advertising"
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Hur, Songyee, and Sejin Ha. Fair Trade Advertising: What Messages Do Fair Trade Fashion Brands Send to Consumers? Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1856.
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