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Books on the topic 'Dog in advertising'

Author: Grafiati
Published: 24 April 2022
Last updated: 30 July 2025

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1

Lemay, Anne. Dog days & winter ways: Skits to promote reading all year long. Alleyside Press, 1994.

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2

Raye, Robynne. Modern Dog: 20 years of poster art (not canine-related). Chronicle Books, 2008.

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3

Birenbaʼum, Shelomit, and ʻAmit Leṿi. Dag ha-zahav 14: 13 miśrede pirsum ... Reshet ha-ʻIr, 2008.

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4

ill, Takahashi Hideko, ed. Hotdog on TV. Dial Books for Young Readers, 2005.

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5

Maria Helena Steffens de Castro. O literário como sedução: A publicidade na Revista do globo. EDIPUCRS, 2004.

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6

Alvar, Carlos. Don Quijote, más allá de Cervantes: La figura de Don Quijote en carteles publicitarios de todo el mundo. Centro de Estudios Cervantinos, 2004.

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7

Dillenburg, Sergio Roberto. Do reclame ao marketing. Alternativa, 2007.

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8

Scatton-Tessier, Michelle. Caro and Jeunet. Amsterdam University Press, 2025. https://doi.org/10.5117/9789463728836.

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The first book to fully focus on French cult filmmakers Marc Caro and Jean-Pierre Jeunet, Caro & Jeunet: Crafting French Cinema brings a scholarly perspective to the filmmakers’ collaborative and solo artistic projects as outliers in approach and content. Studying from their beginning passion for animation history to their most current works, Scatton-Tessier establishes their presence and recognition as do-it-yourselfers in comics culture, advertising, and film production. Covering punk, DIY production, intertextuality, performance, and vigilantism through close film analysis and cultural
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9

Sal, Barracca, and Ayres Alan ill, eds. Maxi, the star. Dial Books for Young Readers, 1993.

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10

Mario Jose Pinto de Oliveira. De Landell ao infinito. Alternativa, 2006.

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11

Dellmann, Sarah. Images of Dutchness. Amsterdam University Press, 2018. http://dx.doi.org/10.5117/9789462983007.

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Why do early films present the Netherlands as a country full of canals and windmills, where people wear traditional costumes and wooden shoes, while industries and modern urban life are all but absent? Images of Dutchness investigates the roots of this visual repertoire from diverse sources, ranging from magazines to tourist brochures, from anthropological treatises to advertising trade cards, stereoscopic photographs, picture postcards, magic lantern slide sets and films of early cinema. This richly illustrated book provides an in-depth study of the fascinating corpus of popular visual media
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12

Caesar, Little. Songs about music. Unistar Radio Programming, 1991.

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13

Strassburger, Michael, and Robynne Raye. Modern Dog: 20 Years of Poster Art. Chronicle Books, 2008.

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14

Langston, Laura. The Trouble with Cupid. Fitzhenry & Whiteside, 2008.

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15

Dog days: A year in the Oscar Mayer Wienermobile. Sterling Pub. Co., 2011.

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16

Jonny Hates Marketing: 99 Ways To Get Your Ideal Clients Chasing You Without Spending A Penny On Advertising, Working Like A Dog Or Losing Your Mind. Rethink Press, 2018.

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17

Cooper, Jonny. Jonny Hates Marketing: 99 Ways to Get Your Ideal Clients Chasing You Without Spending a Penny on Advertising, Working Like a Dog or Losing Your Mind. Independently Published, 2022.

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18

Fields, Sarah K. Owning a Face: Publicity and Advertising. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040283.003.0005.

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This chapter explores the Don Newcombe's lawsuit against Coors Brewing Company Newcombe played in the Negro baseball leagues until 1949, when the Brooklyn Dodgers signed him after Jackie Robinson broke the color barrier in 1947. He had a stellar career, winning the Most Valuable Player award, the Cy Young Award, and the Rookie of the Year award. However, his career in Major League Baseball was cut short in 1960, in part because of a continuing battle with alcohol. Eventually, Newcombe acknowledged his problem, and, as a recovering alcoholic, he served as a spokesman for the National Institute
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19

"Dong fang za zhi" guang gao yan jiu: Dongfangzazhi guanggao yanjiu. Xiamen da xue chu ban she, 2016.

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20

U. S. Government Accountability Offi Gao. Dod Advertising: Better Coordination, Performance Measurement, and Oversight Needed to Help Meet Recruitment Goals. Independently Published, 2019.

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21

Literário Como Sedução: A Publicidade na Revista do Globo, O. Edipucrs, 2004.

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22

Benkler, Yochai, Robert Faris, and Hal Roberts. What Can Men Do Against Such Reckless Hate? Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190923624.003.0013.

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This chapter explores possible responses to the epistemic crisis in current media ecosystems. It explains why the complex, long-term causes outlined in this book do not lend themselves to small technocratic solutions but also emphasizes adaptations that traditional media can undertake, in particular shifting the performance of objectivity from demonstrating neutrality to institutionalized accountability in truth-seeking, as well as reforms in rules surrounding political advertising and data collection and use in behavioral advertising. The chapter describes meaningful incremental steps that mi
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23

Coccia, Emanuele. Goods. Translated by Marissa Gemma. Fordham University Press, 2018. http://dx.doi.org/10.5422/fordham/9780823280223.001.0001.

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Objects are all around us—and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: within the visual economy of advertising, they are inescapably moral. Any object, regardless of its nature, can for at least a moment aspire to be “good,” can become not only an object of value but also a complex of possible happiness, a moral source of perfection for any one of us. This book argues that our relation to things is what makes us human. It shows how objects become the medium through which a city enunciates its ethos, making an ethical life
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24

Lopes, Dominic McIver. Directive Pictures. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198796657.003.0010.

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Pictures are principally descriptive. Advertising images highlight features of potential purchases; cartoons open portals to scenes in fictional worlds; snapshots in the family photo album remind us of our past selves and landmark events in our personal histories; works of pictorial art express thoughts or feelings about depicted scenes. In addition, pictures serve a directive or action-guiding function that, though not taken into account by theorists, deserves no less attention than their descriptive one. Theories of depiction and the appreciation of pictures stand to benefit by taking ‘direc
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25

Lost and found. Pase Publications, 1991.

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26

Moore, Colin. Propaganda Prints. A&C Black, 2010. http://dx.doi.org/10.5040/9781789942910.

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Propaganda Prints reviews the history, cultural diversity and artistic legacy of art produced in the service of social and political change from ancient times to the present day. The author presents the arts of state control, of opposition, of revolution, of advertising, politics and self-promotion in their historical contexts, with three hundred images to evoke some of the dreams and concerns which have driven humanity through the last five thousand years. The Ancient Mesopotamians are there with the Romans, the Crusaders, the Normans, the Victorians, the Suffragettes, the Nazis and the Hippi
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27

(Illustrator), Sal Barracca, ed. Maxi, the Star. Puffin, 1999.

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28

Sexuality of Men. Psychosozial-Verlag, 2017. http://dx.doi.org/10.30820/9783837977301.

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We encounter the topic of sexuality everywhere: in films and books, in advertising, in press and on the internet. But how is the situation of sexual health in Germany? Although the scientific interest in masculine sexuality has grown over the last few decades, data that is reliable for many aspects is missing. The present Third Men’s Health Report, which was developed in collaboration with the Men´s Health Foundation and the Institute of Applied Sexual Studies at the Merseburg University of Applied Sciences, provides a current insight into the diverse facets of the sexuality of men from both s
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29

Rosewarne, Lauren. American Taboo. ABC-CLIO, LLC, 2013. http://dx.doi.org/10.5040/9798400612374.

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America's often-unspoken morality codes make many topics taboo in "the land of the free." This book analyzes hundreds of popular culture examples to expose how the media both avoids and alludes to how we derive pleasure from our bodies. Flatulence … male nudity … abortion … masturbation: these are just a few of the taboo topics in the United States. What do culturally enforced silences about certain subjects say about our society—and our latent fears? This work provides a broad yet detailed overview of popular culture's most avoided topics to explain why they remain off-limits and examines how
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30

Crosswell, Laura, and Lance Porter. Politics, Propaganda, and Public Health. The Rowman & Littlefield Publishing Group, Inc., 2018. https://doi.org/10.5040/9781978725348.

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Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human papillomavirus through early awareness messaging. Though Merck's approach may have promoted inoculation efforts, the company seemingly crafted a product endorsement for Gardasil through its social marketing strategy and nat
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31

Bailey, Eric J. Black America, Body Beautiful. Greenwood Publishing Group, Inc., 2008. http://dx.doi.org/10.5040/9798400619410.

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Despite all the medical and media attention focused on the rate of overweight and obesity in the African American population, African American images and body types are greatly influencing changes in the fashion, fitness, advertising, television and movie industries. This is because overweight, like beauty, can be in the eye of the beholder. Most research studies investigating attitudes about body image and body type among African Americans have shown they are more satisfied with their bodies than are their white counterparts and that there appears to be a wider range of acceptable body shapes
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32

Webster, Thomas J. Analyzing Strategic Behavior in Business and Economics. The Rowman & Littlefield Publishing Group, 2014. https://doi.org/10.5040/9781666985078.

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This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business decisions to optimally achieve the firm’s objectives. Game theory does not always accurately predict how rivals will act in strategic situations, but does identify a decision maker’s best response to situations involving mo
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33

Campen, Rebecca B. The Comprehensive Guide to Skin Care. ABC-CLIO, LLC, 2009. http://dx.doi.org/10.5040/9798400629853.

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A complete guide to good skin care, including targeted recommendations for addressing specific problems and keeping skin healthy and beautiful. From one of the foremost experts on skin care comes the first science-based resource to explore, in layperson’s terms, the full range of dermatological conditions, remedies, and treatments. From infants to octogenarians, from curing acne to avoiding skin cancer, The Comprehensive Guide to Skin Care: From Acne to Wrinkles, What to Do (And Not Do) to Stay Healthy and Look Your Best explains the facts, deflates the hype, and gives readers the information
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34

Smith, Rachelle M. Lies. ABC-CLIO, LLC, 2022. http://dx.doi.org/10.5040/9798400679322.

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This encyclopedia examines the phenomenon of deception from a variety of perspectives and in a multitude of contexts. It offers readers an accessibly written and engaging resource that sheds light on when, why, and how we lie. Ironically, it seems to be a universal truth that everyone lies. From innocent “white lies” to elaborate deceptions, humans appear to be hard-wired for dishonesty. But what psychological or evolutionary purpose does lying serve? What motivates us to lie, and what effects do such lies have on those around us and on our own physiology and mental health? What are the differ
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35

Brennan, Jason, and Phillip Magness. Cracks in the Ivory Tower. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190846282.001.0001.

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Ideally, universities are centers of learning, in which great researchers dispassionately search for truth, no matter how unpopular those truths must be. The marketplace of ideas assures that truth wins out against bias and prejudice. Yet many people worry that there's rot in the heart of the higher education business. This book reveals the problems are even worse than anyone suspects. Marshalling an array of data, the authors systematically show how contemporary American universities fall short of these ideals and how bad incentives make faculty, administrators, and students act unethically.
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36

Saltman, Deborah C. Understanding Weight Control. ABC-CLIO, LLC, 2018. http://dx.doi.org/10.5040/9798216030072.

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This guide explains why we gain weight and what we can do to lose it. Without advocating any particular diet, it details a mind-body strategy for realistic lifetime weight management. Aiming to instill healthy perspectives for lifelong weight control, this book focuses on strategies that are designed to be modified and rotated throughout life to promote motivation, liveliness, and curiosity―key elements of not only losing weight but maintaining a healthy one. Each chapter is backed by the latest scientific evidence, presented in a way that is clear and understandable to readers. Emerging succe
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37

Shopping with Freud. Routledge, 1993.

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38

Chermak, Steven, Frankie Y. Bailey, and Michelle Brown, eds. Media Representations of September 11. Greenwood Publishing Group, Inc., 2003. http://dx.doi.org/10.5040/9798400684203.

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The terrorist attacks on September 11th were unique and unprecedented in many ways, but the day will stand in our memories particularly because of our ability to watch the spectacle unfold. The blazing towers crumbling into dust, black smoke rising from the Pentagon, the unrecognizable remains of a fourth airplane in a quiet Pennsylvania field—these images, while disturbing and surreal, provide an important vehicle for interdisciplinary dialogue within media studies, showing us how horrific national disasters are depicted in various media. Each contributor to this volume offers a fresh, enga
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39

Hansen, Kathleen A., and Shannon Martin. Newspapers of Record in a Digital Age. Praeger, 1998. http://dx.doi.org/10.5040/9798216979746.

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Newspapers as a record of the day's events and conduit for public business have been part of life in the United States for several hundred years. While some newspapers claim the newspaper of record characteristics for themselves, others are so designated to serve specific community functions, such as the town chronicler or public notice distributor. The expression newspaper of record is most often found among works by lawyers, historians, and librarians. Yet many newspapers are now developing online news products that do not correspond directly to the newsprint version. Many are asking whether
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40

Manko, Katina. Ding Dong! Avon Calling! Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190499822.001.0001.

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The Avon Lady was a woman who sold cosmetics door-to-door and earned commissions on her sales. In the 1950s, she became famous in a long-running advertising campaign that featured a two-chime doorbell, “Ding Dong!,” followed by the greeting “Avon Calling!” At that time, more than 250,000 women worked as Avon Ladies, and together they represented the largest female direct sales force in the world. Avon began as the California Perfume Company in 1886. Its founder, David McConnell, had sought to provide women with an independent business opportunity largely hoping to soften the seedy reputation o
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41

Cohen, Jonathan D. For a Dollar and a Dream. Oxford University PressNew York, 2022. http://dx.doi.org/10.1093/oso/9780197604885.001.0001.

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Abstract Every week, one in eight Americans places a bet on the dream of a life-changing lottery jackpot. Americans spend more on lottery tickets annually than on video streaming services, concert tickets, books, and movie tickets combined. The typical story is that lotteries are a tax on poor people who do not understand basic probability. The reality is more complicated. For a Dollar and a Dream shows how the economic conditions of the late twentieth century led millions of Americans to judge the long odds of a jackpot to be their best chance at a new life. As the rich got richer and as rate
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42

Noggle, Robert. Manipulation. Oxford University PressOxford, 2025. https://doi.org/10.1093/9780198924920.001.0001.

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Abstract This book seeks to answer three main questions about manipulation: What is it? How does it work? Why does it seem bad? It begins by examining thirteen paradigm examples of ordinary manipulation, including playing on the emotions, emotional blackmail, gaslighting, nagging, charm offensives, misdirection, and flattery. Next, it surveys existing accounts of manipulation, and finds that none of them properly identifies manipulation in all thirteen paradigm examples. However, two accounts, when combined, do properly identify manipulation in all thirteen examples. One of these sees manipula
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43

Wulf, Andrew James. U.S. International Exhibitions during the Cold War. The Rowman & Littlefield Publishing Group, Inc., 2015. https://doi.org/10.5040/9798881818623.

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Although cultural diplomacy has become an increasingly fashionable term embraced by academics, foreign-service personnel, and private sector commercial and cultural interests, the very practice of this idea remains conspicuously challenging to define. This book takes on this problem, advancing a new understanding of cultural diplomacy that results from a historical investigation of a single area of government and private sector partnership, and what became in the mid-twentieth century the most prominent manifestation of this alliance—the cultural exhibitions sent abroad to “tell America’s stor
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44

Sickels, Robert, ed. The Business of Entertainment. Praeger, 2008. http://dx.doi.org/10.5040/9798216960362.

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We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distri
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45

Sickels, Robert, ed. The Business of Entertainment. Praeger, 2008. http://dx.doi.org/10.5040/9798216960379.

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We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distri
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46

Sickels, Robert, ed. The Business of Entertainment. Praeger, 2008. http://dx.doi.org/10.5040/9798216960386.

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We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distri
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