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3
Lemay, Anne. Dog days & winter ways: Skits to promote reading all year long. Alleyside Press, 1994.
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Raye, Robynne. Modern Dog: 20 years of poster art (not canine-related). Chronicle Books, 2008.
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7
Alvar, Carlos. Don Quijote, más allá de Cervantes: La figura de Don Quijote en carteles publicitarios de todo el mundo. Centro de Estudios Cervantinos, 2004.
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8
Dellmann, Sarah. Images of Dutchness. Amsterdam University Press, 2018. http://dx.doi.org/10.5117/9789462983007.
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Why do early films present the Netherlands as a country full of canals and windmills, where people wear traditional costumes and wooden shoes, while industries and modern urban life are all but absent? Images of Dutchness investigates the roots of this visual repertoire from diverse sources, ranging from magazines to tourist brochures, from anthropological treatises to advertising trade cards, stereoscopic photographs, picture postcards, magic lantern slide sets and films of early cinema. This richly illustrated book provides an in-depth study of the fascinating corpus of popular visual media and their written comments that are studied for the first time. Through the combined analysis of words and images, the author identifies not only what has been considered Ÿtypically DutchŒ in the long nineteenth century, but also provides new insights into the logic and emergence of national clichés in the Western world.
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Black dogs and blue words: Depression and gender in the age of self-care. Rutgers University Press, 2010.
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Sal, Barracca, and Ayres Alan ill, eds. Maxi, the star. Dial Books for Young Readers, 1993.
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Strassburger, Michael, and Robynne Raye. Modern Dog: 20 Years of Poster Art. Chronicle Books, 2008.
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Kashiwagi, Hiroshi. Dogu to media no seijigaku /cKashiwagi Hiroshi. Miraisha, 1989.
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Fields, Sarah K. Owning a Face: Publicity and Advertising. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040283.003.0005.
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This chapter explores the Don Newcombe's lawsuit against Coors Brewing Company Newcombe played in the Negro baseball leagues until 1949, when the Brooklyn Dodgers signed him after Jackie Robinson broke the color barrier in 1947. He had a stellar career, winning the Most Valuable Player award, the Cy Young Award, and the Rookie of the Year award. However, his career in Major League Baseball was cut short in 1960, in part because of a continuing battle with alcohol. Eventually, Newcombe acknowledged his problem, and, as a recovering alcoholic, he served as a spokesman for the National Institute on Drug and Alcohol Abuse. As an anti-alcohol advocate, Newcombe was shocked when he discovered an advertisement for Killian's Irish Red Beer (a brand produced by Coors Brewing) that featured a drawing of an old-time baseball game in which the pitcher was a recognizable version of Newcombe. He sued Coors for a violation of his right of publicity but lost in the federal district court. Despite that decision, the Ninth Circuit of the U.S. Court of Appeals agreed with Newcombe and overturned the lower court, establishing that celebrity athletes had the right to choose how their image was used in advertising and allowing them to disassociate themselves from products they found distasteful.
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Benkler, Yochai, Robert Faris, and Hal Roberts. What Can Men Do Against Such Reckless Hate? Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190923624.003.0013.
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This chapter explores possible responses to the epistemic crisis in current media ecosystems. It explains why the complex, long-term causes outlined in this book do not lend themselves to small technocratic solutions but also emphasizes adaptations that traditional media can undertake, in particular shifting the performance of objectivity from demonstrating neutrality to institutionalized accountability in truth-seeking, as well as reforms in rules surrounding political advertising and data collection and use in behavioral advertising. The chapter describes meaningful incremental steps that might contain the extension of the unhealthy propaganda dynamics to deeper and more invidious forms. It also explains that, given the decades-long effects of the propaganda feedback loop on the architecture of right-wing media in America, broader systematic solutions are only likely to come with sustained political change.
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Coccia, Emanuele. Goods. Translated by Marissa Gemma. Fordham University Press, 2018. http://dx.doi.org/10.5422/fordham/9780823280223.001.0001.
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Objects are all around us—and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: within the visual economy of advertising, they are inescapably moral. Any object, regardless of its nature, can for at least a moment aspire to be “good,” can become not only an object of value but also a complex of possible happiness, a moral source of perfection for any one of us. This book argues that our relation to things is what makes us human. It shows how objects become the medium through which a city enunciates its ethos, making an ethical life available to those who live among them. Humans have revealed themselves as organisms that are ethically inseparable from the very things they produce, exchange, and desire. The alienation commodities cause and express is moral rather than economic or social; we need our own products not just to survive biologically or to improve the physical conditions of our existence, but to live morally. Ultimately, this book offers a rethinking of the power of images. Through images, we already live another form of political life, which has very little to do with the one invented and formalized by the legal tradition. All we need to do is to recognize it. Advertising and fashion are just the primitive, sometimes grotesque, but ultimately irrepressible prefiguration of the new politics to come.
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Lopes, Dominic McIver. Directive Pictures. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198796657.003.0010.
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Pictures are principally descriptive. Advertising images highlight features of potential purchases; cartoons open portals to scenes in fictional worlds; snapshots in the family photo album remind us of our past selves and landmark events in our personal histories; works of pictorial art express thoughts or feelings about depicted scenes. In addition, pictures serve a directive or action-guiding function that, though not taken into account by theorists, deserves no less attention than their descriptive one. Theories of depiction and the appreciation of pictures stand to benefit by taking ‘directive pictures’ into account, as do theories of representation in general and mental representation in particular.
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Sexuality of Men. Psychosozial-Verlag, 2017. http://dx.doi.org/10.30820/9783837977301.
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We encounter the topic of sexuality everywhere: in films and books, in advertising, in press and on the internet. But how is the situation of sexual health in Germany? Although the scientific interest in masculine sexuality has grown over the last few decades, data that is reliable for many aspects is missing. The present Third Men’s Health Report, which was developed in collaboration with the Men´s Health Foundation and the Institute of Applied Sexual Studies at the Merseburg University of Applied Sciences, provides a current insight into the diverse facets of the sexuality of men from both social and medical perspectives. 40 experts from various disciplines have analysed in 31 contributions the level reached and they give extensive recommendations for action. With regard to questions of the social development of sexuality, the Men’s Health Report provides valuable information: How does sexuality develop in the 21st century? How do we avoid sexual discrimination based on sexual orientation? How can sexual offenses be further reduced?
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Brennan, Jason, and Phillip Magness. Cracks in the Ivory Tower. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190846282.001.0001.
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Ideally, universities are centers of learning, in which great researchers dispassionately search for truth, no matter how unpopular those truths must be. The marketplace of ideas assures that truth wins out against bias and prejudice. Yet many people worry that there's rot in the heart of the higher education business. This book reveals the problems are even worse than anyone suspects. Marshalling an array of data, the authors systematically show how contemporary American universities fall short of these ideals and how bad incentives make faculty, administrators, and students act unethically. While universities may at times excel at identifying and calling out injustice outside their gates, the text contends that individuals within them are primarily guided by self-interest at every level. It finds that the problems are deep and pervasive: Most academic marketing and advertising are semi-fraudulent; colleges and individual departments regularly make promises they do not and cannot keep; and most students cheat a little, while many cheat a lot. Trenchant and wide-ranging, the text elucidates the many ways in which faculty and students alike have every incentive to make teaching and learning secondary.
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Manko, Katina. Ding Dong! Avon Calling! Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190499822.001.0001.
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The Avon Lady was a woman who sold cosmetics door-to-door and earned commissions on her sales. In the 1950s, she became famous in a long-running advertising campaign that featured a two-chime doorbell, “Ding Dong!,” followed by the greeting “Avon Calling!” At that time, more than 250,000 women worked as Avon Ladies, and together they represented the largest female direct sales force in the world. Avon began as the California Perfume Company in 1886. Its founder, David McConnell, had sought to provide women with an independent business opportunity largely hoping to soften the seedy reputation of itinerant peddlers. When the company created the Avon brand of cosmetics in the 1930s, changing its name to Avon Products in 1939, it stood as a leader in the direct selling industry and the only company to hire women exclusively as its representatives. This history explores the business of those representatives and the way they were managed. In the second half of the twentieth century, Avon became the largest direct sales company in the United States, spurred by a growing white suburban market. Avon hesitated until the late 1960s to develop recruiting and sales in the African American market, but by the 1970s it was regarded as a leader in affirmative action programs to diversify its workplace and promote women in management. Still, Avon’s executive suite remained a male preserve until Andrea Jung became its first female CEO in 1999. Although Avon closed its doors in 2016, it had earned a solid reputation as a company by women, and for women.