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Dissertations / Theses on the topic 'Dog in advertising'

Author: Grafiati
Published: 24 April 2022
Last updated: 30 July 2025

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1

Almroth, Eric, and Carl Norin. ""Fan, nu har dom lurat mig igen" : En kvalitativ intervjustudie om native advertising och förtroende." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45269.

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Native advertising is a marketing strategy that aims to merge advertising into journalistic articles. It is a relatively new form of advertising that is rapidly growing and more media companies are applying this kind of content to secure their future revenues.   This study explores the understanding of native advertising and its impact on peoples trust towards today’s online newspapers. The thesis is a qualitative study based on eight interviews with online news consumers. The theoretical perspective in this study is based on research regarding trust, ethos and the struggling media landscape.
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Jarrolf, Isabelle, and Sonia Holm. "Känner du dig bevakad på internet? Klicka här : Studie om hur köpintentionen hos konsumenter tillhörande olika personlighetsdimensioner påverkas av Online Behavioral Advertising." Thesis, Södertörns högskola, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38394.

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This study discusses Online Behavioral Advertising (OBA), which fundamentally consists of collected data about a person’s online behavior. The phenomena are made possible via the use of cookies on webpages and social media, which the user needs to accept to access the platform. The saved information is then used by firms to present targeted advertising, so called Online Behavioral Advertising. The feeling of being watched over/controlled on the internet might seem intrusive, which studies show may have a negative effect on consumers purchase intentions. How the effect varies between different
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Lima, Sandra Maria Alves de. "A Transposi??o Did?dica dos G?neros do dom?nio do discursivo publicit?rios nos livros did?ticos." Universidade Federal do Rio Grande do Norte, 2012. http://repositorio.ufrn.br:8080/jspui/handle/123456789/16254.

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Made available in DSpace on 2014-12-17T15:07:00Z (GMT). No. of bitstreams: 1 SandraMAL_DISSERT.pdf: 2516572 bytes, checksum: 20e1abaf2ec92c90893cb04375e087a6 (MD5) Previous issue date: 2012-12-10<br>Advertising text has been a subject of many investigations, because of its multimodal universe. Embodied by a linguistic and discursive materiality laying on scene persuasion, argumentation and power imagery of multissemiotics elements, the advertising text acts as an instrument of power, creating and destroying, promising and denying (CARVALHO, 2007). Advertising not only invites us to act for i
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Fujyama, Ely. "Tem que ter japonesa e kimono e japonês de terno? A identidade nikkey nas campanhas publicitárias: a representação dos japoneses e japonesas nos comerciais de TV do Brasil." Programa de Pós-Graduação em Cultura e Sociedade da UFBA, 2008. http://www.repositorio.ufba.br/ri/handle/ri/10591.

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215f.<br>Submitted by Suelen Reis (suziy.ellen@gmail.com) on 2013-05-08T18:17:36Z No. of bitstreams: 1 dissert_Ely Fujyama.pdf: 3828999 bytes, checksum: 628448b5ebc8b7e8213cb268c20244d7 (MD5)<br>Approved for entry into archive by Alda Lima da Silva(sivalda@ufba.br) on 2013-05-08T18:23:40Z (GMT) No. of bitstreams: 1 dissert_Ely Fujyama.pdf: 3828999 bytes, checksum: 628448b5ebc8b7e8213cb268c20244d7 (MD5)<br>Made available in DSpace on 2013-05-08T18:23:40Z (GMT). No. of bitstreams: 1 dissert_Ely Fujyama.pdf: 3828999 bytes, checksum: 628448b5ebc8b7e8213cb268c20244d7 (MD5) Previous issue date: 20
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Lucena, Rui Miguel Lopes. "O automóvel enquanto objeto social." Master's thesis, Universidade de Évora, 2021. http://hdl.handle.net/10174/28920.

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Tendo em conta uma sociedade cada vez mais consumista, esta dissertação procura compreender de que modo o automóvel se constitui num símbolo de status e meio de distinção social e de que modo os indivíduos socialmente integrados usam o mesmo enquanto uma necessidade social para além da necessidade de locomoção implícita. Pretende-se, através desta investigação, perceber o modo como o automóvel no quotidiano português se constitui como objeto de identidade social, e o modo específico como os diversos extratos sociais o utilizam, no jogo simbólico de valorização, significação e localização socia
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Luhr, Erik, and Markus Herrmann. "Free on the Web! : The profitability of a radical price." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-118326.

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<p>This thesis examines companies offering their services for free to Internet users, byemploying digital free business models. As a framework Chris Anderson’s classificationsof “free” business models are used. A sample of eleven companies that provide “free”services was selected and divided into four groups. These were search engine, socialnetworking/community, content based and others. Their profitability was then measuredin relation to their valuation with the help of P/E ratios within and among the groups. Aregression analysis was also conducted to compare profitability of either one of tw
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Cargonja, Diana, and Jelena Grahovac. "Att se världen i svart och vitt : En kritisk granskning av SOS Barnbyars reklamkampanjer." Thesis, Högskolan Väst, Avd för hälsa, kultur och pedagogik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-5436.

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The purpose of this thesis is to do a critical review of the aid organization SOS Children’s Villages text- and video campaigns, from a postcolonial perspective. Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children’s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that are made up of an image and a short text, which are part of a campaign named: Inte ett enda barn ska behöva vara ensamt (translation: Not a single child should
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Silva, Luciana Iwashita da. "Recompensas para níveis não-diretivos e justiça organizacional: dilemas e contradições para uma governança efetiva." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/19636.

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Submitted by Luciana Iwashita da Silva (luciana.iwashita@gmail.com) on 2018-01-09T21:22:19Z No. of bitstreams: 1 TESE-Luciana_Iwashita_da_Silva-final.pdf: 3317592 bytes, checksum: e46a2546d020a67b94d524997b82eeac (MD5)<br>Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2018-01-10T14:17:44Z (GMT) No. of bitstreams: 1 TESE-Luciana_Iwashita_da_Silva-final.pdf: 3317592 bytes, checksum: e46a2546d020a67b94d524997b82eeac (MD5)<br>Made available in DSpace on 2018-01-10T17:17:21Z (GMT). No. of bitstreams: 1 TESE-Luciana_Iwashita_da_Silva-final.pdf: 3317592 bytes, ch
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Gallo, Elena. "Les discours de la publicité sociétale : analyse de campagnes italiennes et françaises." Electronic Thesis or Diss., Sorbonne université, 2023. http://www.theses.fr/2023SORUL121.

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Ce travail de recherche naît du désir de contribuer à enrichir le domaine de l’analyse du discours en explorant des productions peu étudiées jusqu’à présent : les discours de la publicité sociétale. Avec ce terme, nous nous référons à des campagnes ayant pour objectif d’entraver ou promouvoir certains comportements au nom du bien-être collectif, ou de demander un don. Notre corpus se compose de 57 campagnes sociétales, promues en Italie et en France entre 2018 et 2020. Relativement aux thématiques traitées, nous n’avons fixé aucune limite. En ce qui concerne les annonceurs, nous avons examiné
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10

TSAI, YI-LIN, and 蔡易霖. "The Influences of Storytelling Marketing, Cause-Related Marketing, and Regulatory Focus on the Advertising Effectiveness in Stray Dog Issue." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/tjc9n9.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士班<br>105<br>The purpose of this study is to discuss the impacts of storytelling marketing (narrative/non-narrative), cause-related marketing (high/low), and regulatory focus (promotion focus/prevention focus) on the advertising effectiveness in the stray dog issue. An experimental method was used in this study, and the data were analyzed by performing 3-way ANOVA. There are some findings in this study: (1) narrative ads has higher advertising effectiveness than non-narrative ads; (2) high cause-related marketing ads has higher advertising effectiveness than low cause-r
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11

Chen, Cong, and 陳聰. "The Design and Implementation of A Commercial Advertising Game：A Case Study of Dig Treasure Game." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/xw7788.

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碩士<br>龍華科技大學<br>多媒體與遊戲發展科學系碩士班<br>106<br>With the rise of the Internet, the popularity of smart phones is widespread. The ways of advertising are becoming more and more diverse from the original leaflets, boarding, magazines, TV stations to the search engine promotion, video advertisement, live advertisement and game advertisement on the computer cell phone. Today, advertising game is a new form of media advertising. The advertising game supports commercial advertising and video games. It combines the entertainment, interaction, experience and advertising content. It is a game that is tailored
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12

Cerqueira, Sofia Feliciano. "The economic effects of advertising and price discrimination in a product differentiation market." Master's thesis, 2010. http://hdl.handle.net/1822/18879.

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Dissertação de mestrado em Matemática Económica e Financeira<br>The main contribution of this thesis is to develop an original model of competitive behaviour-based price discrimination (BBPD) through targeted advertising in a product differentiated market. It also provides a review of the economic literature on informative advertising and on oligopoly price discrimination, particularly on BBPD. The competitive and welfare e¤ects of both marketing strategies-i.e., BBPD and advertising-is already not well understood as there are few works in the field. One exception is Esteves (2009) who o
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13

Dias, José António. "“Os vilões e os heróis”: impacto na atitude do consumidor face ao product placement." Master's thesis, 2007. http://hdl.handle.net/10071/627.

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O propósito deste estudo foi analisar o impacto da utilização de um produto de grande consumo, por personagens de conotação positiva e negativa, na atitude dos consumidores em relação ao product placement num programa de ficção televisiva. Para estudar esta relação causal, este estudo replica e expande o ‘Modelo de equilíbrio dos efeitos de product placement’, proposto por Russell e Stern (2006), com a adição de duas novas variáveis – ‘Lealdade à marca’ e ‘Atitude face ao product placement no geral’. O objecto de estudo foi uma telenovela de horário nobre, na qual várias personagens man
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14

Saraiva, Rita Malho dos Santos. "Avaliação da perceção da qualidade do serviço de publicidade prestado por uma empresa televisiva." Master's thesis, 2016. http://hdl.handle.net/10071/12069.

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Sistema de Classificação JEL: M10 – Business Administration (General), Y40 – Dissertations<br>O serviço televisivo público em Portugal é assegurado, segundo a Constituição da República Portuguesa (artigo 38º, nº 5), pelo Estado e integra a Rádio e Televisão de Portugal (RTP) que tem como função oferecer um serviço informativo, educativo e de entretenimento acessível a todos, promovendo a partilha de valores culturais e cívicos com o público. Esta investigação tem como objetivo avaliar a perceção dos clientes da RTP em relação à qualidade do serviço de publicidade em televisão prestado por est
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Ferreira, Jéssica Cruz Maia. "PUBLICIDADE INVISÍVEL: O PROBLEMA DOS INFLUENCERS DIGITAIS." Master's thesis, 2021. http://hdl.handle.net/10316/98826.

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Dissertação de Mestrado em Ciências Jurídico-Forenses apresentada à Faculdade de Direito<br>Numa era cada vez mais digital, surge a profissão de influencer digital, e com ela inúmeros problemas jurídicos do ramo da publicidade que levantam diversos problemas e questões. Falamos aqui do problema dos influencers digitais, que consiste na violação do princípio da identificabilidade e na publicidade oculta por de trás de opiniões aparentemente pessoais. Assim, numa perspetiva de compreender o problema em causa, é necessário perceber em que categoria de sujeitos publicitários se inserem os influenc
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Serra, Sónia Carolina Carvalho. "Teoria dos jogos aplicada a empresas que discriminam preços usando publicidade massificada versus publicidade direcionada." Master's thesis, 2021. http://hdl.handle.net/10071/24606.

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As empresas, de forma a divulgar os seus produtos e/ou serviços, costumam recorrer à publicidade, com o objetivo de um maior número de consumidores ter conhecimento da sua empresa. Desta forma, as empresas pretendem não só que a procura pelos seus produtos e/ou serviços aumente, como também incrementar os seus lucros. De entre os vários tipos de publicidade existentes, destaca-se a publicidade direcionada, que tem crescido nos últimos anos, em parte devido ao aumento da utilização da internet, bem como ao desenvolvimento dos métodos de recolha, análise e armazenamento de dados sobre os c
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