Academic literature on the topic 'DOI-TOE'
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Journal articles on the topic "DOI-TOE"
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Sari, Rianita Puspa, and Deri Teguh Santoso. "Readiness Factor Identification on Kabupaten Karawang SMEs towards Industry 4.0 Era." Jurnal Teknik Industri 22, no. 1 (June 1, 2020): 65–74. http://dx.doi.org/10.9744/jti.22.1.65-74.
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This study aims to explore the readiness of SMEs Karawang in terms of Technology, Organization, Environment (TOE) Framework and technological readiness (TRI) for benefits of industry 4.0 (BOI) in the dimension of industry 4.0 (DOI), viewed from different business scale groups; micro-businesses (group 1) and small-medium businesses (group 2), with a random sampling of 300 SMEs samples using the multigroup-SEM method. The results showed that the feasibility of the research model was quite good from the results of the structural test of the multigroup-SEM. In the micro business (group 1), managerial (TOE) and technology (TRI) MSME readiness factors influence the use of technology pillars in the industry dimension (DOI). In contrast, in small and medium business groups (group 2), the managerial (TOE) and technology (TRI) readiness of MSMEs influence the use of (DOI) and the benefits of the industrial era 4.0 (BOI).
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Najefi, Ali-Asgar, Luckshmana Jeyaseelan, and Matthew Welck. "Turf toe." EFORT Open Reviews 3, no. 9 (September 2018): 501–6. http://dx.doi.org/10.1302/2058-5241.3.180012.
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Turf toe is a condition that describes injury to the plantar metatarsophalangeal-sesamoid complex of the great toe. It is a relatively rare and debilitating condition, particularly seen in American footballers after the introduction of harder, artificial ‘turf’ surfaces. Turf toe represents a significant injury to the hallux and requires a high index of suspicion. If unrecognized, it can lead to chronic problems including reduced push-off strength, persistent pain, progressive deformity and eventual joint degeneration. Patients with chronic injuries may have worse outcomes, and therefore early, accurate diagnosis and initiation of treatment play a vital role. A multidisciplinary team approach is key for successful return to sport.Cite this article: EFORT Open Rev 2018;3:501-506. DOI: 10.1302/2058-5241.3.180012
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Singh, Jewan, and Vibhakar Mansotra. "Towards Development of an Integrated Cloud-Computing Adoption Framework — A Case of Indian School Education System." International Journal of Innovation and Technology Management 16, no. 02 (April 2019): 1950016. http://dx.doi.org/10.1142/s0219877019500160.
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Many theoretical models viz., technology acceptance model (TAM), technology–organization–environment (TOE), diffusion of innovation (DOI), and human–organization–technology-fit (HOT-fit), etc., have been developed, validated, and tested to explain the acceptance of innovative technologies by the intended end users. However, given the limitations associated with these theoretical models as well as different cloud computing adoption scenario, they may not point out to the major constructs and the variables under so-called “selective contexts” in an explicit manner. Therefore, several research studies have been undertaken to integrate more than one model to provide a holistic evaluation of the determinants of cloud computing adoption for different domains. Such studies have also been conducted for education sector as well. But, the target of these studies is mostly specific to higher education using TOE or TAM models. To solve this limitation, we propose integrated approach of TAM, TOE framework, DOI, and HOT-fit frameworks in an effort to improve predictive power of proposed resulting model and, stretching the constructs to enrich the literature and implementing the same for Indian school education system as a case study.
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Usman, Usman Musa Zakari, Mohammad Nazir Ahmad, and Nor Hidayati Zakaria. "The Determinants of Adoption of Cloud-Based ERP of Nigerian's SMES Manufacturing Sector Using Toe Framework and Doi Theory." International Journal of Enterprise Information Systems 15, no. 3 (July 2019): 27–43. http://dx.doi.org/10.4018/ijeis.2019070102.
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Adoption factors relating to enterprise resource planning (ERP) have been studied quite extensively over the years. Most of the earlier studies on cloud ERP have focused only on technical and operational issues. A few studies have addressed the adoption of cloud ERP from the user's perspective, mostly assessing the effects of the innovation characteristics or the contextual factors. Very few studies to date have conducted a holistic evaluation of both the direct and indirect effects of the determinants on cloud ERP adoption in manufacturing SMEs. Therefore, this study aims to explore and gain an understanding of the determinants of adoption factors for cloud ERP and its relative advantage to small and medium enterprises (SME) organisations. The manufacturing SMEs in Nigeria are specifically targeted. This study also seeks to develop a research model that integrates the innovation characteristics and technology-organisation-environment (TOE) perspectives that underlie its adoption.
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Sayginer, Can, and Tuncay Ercan. "UNDERSTANDING DETERMINANTS OF CLOUD COMPUTING ADOPTION USING AN INTEGRATED DIFFUSION OF INNOVATION (DOI)-TECHNOLOGICAL, ORGANIZATIONAL AND ENVIRONMENTAL (TOE) MODEL." Humanities & Social Sciences Reviews 8, no. 1 (January 16, 2020): 91–102. http://dx.doi.org/10.18510/hssr.2020.8115.
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Purpose of the study: This study aims to investigate the internal and external factors for CC adoption decisions of companies in Izmir, Turkey using a combination of DOI and TOE models.
Methodology: This is a confirmatory survey of businesses, forming a questionnaire for 176 IT decision-makers of non-cloud or cloud user businesses in the city of Izmir in Turkey. SmartPLS 3.0 software is used to assess the determinants affecting cloud computing adoption.
Main Findings: The study identified relative advantage, compatibility, complexity, and top management support, using security and privacy concerns and cost savings as mediating variables of relative advantage for CC adoption. The survey results indicated that complexity and top management supports are significantly important for efficient CC adoption. The model explained 41.2 percent of CC adoption.
Applications of this study: The study is believed to be useful in fields including business development for most sectors, computing, cloud providers as well as researchers on business administration, sales, marketing, and IT infrastructure. Particularly this study and the suggested framework will help companies and businesses adopt CC appropriately. Moreover, as suggested in the study, governments can use such frameworks when encouraging cloud providers to support companies in their decision making and transition periods for CC adoption.
Novelty/Originality of this study: This study will undoubtedly contribute to the decision making processes of the companies for CC adoption. Through the integrated in-depth analysis of the factors that affect the adoption decisions in an industrial region of Turkey, the study will also provide valuable data for the researchers and businesses within similar company personas.
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Kumar Bhardwaj, Amit, Arunesh Garg, and Yuvraj Gajpal. "Determinants of Blockchain Technology Adoption in Supply Chains by Small and Medium Enterprises (SMEs) in India." Mathematical Problems in Engineering 2021 (June 19, 2021): 1–14. http://dx.doi.org/10.1155/2021/5537395.
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In recent times, organizations are increasingly adopting blockchain technology in their supply chains due to various advantages such as cost optimization, effective and verified record-keeping, transparency, and route tracking. This paper aims to examine the factors influencing the intention of small and medium enterprises (SMEs) in India to adopt blockchain technology in their supply chains. A questionnaire-based survey was used to collect data from 216 SMEs in the northern states of India. The study has considered an integrated technology adoption framework consisting of the Technology Acceptance Model (TAM), Diffusion of Innovation (DOI), and Technology-Organization-Environment (TOE). Using this integrated TAM-TOE-DOI framework, the study has proposed eleven hypotheses related to factors of blockchain technology adoption. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) have been used to test the hypotheses. The results show that relative advantage, technology compatibility, technology readiness, top management support, perceived usefulness, and vendor support have a positive influence on the intention of Indian SMEs to adopt blockchain technology in their supply chains. The complexity of technology and cost concerns act as inhibitors to the technology adoption by SMEs. Furthermore, the three factors, namely, security concerns, perceived ease of use, and regulatory support, do not influence the intention to adopt the technology. The study contributes to filling a significant gap in the academic literature since only a few studies have endeavored to ascertain the technology adoption factors by supply chains of SMEs in a developing country like India. The study has also proposed a novel integrated technology adoption framework that can be employed by future studies. The findings are expected to enable SMEs to understand important factors to be considered for adopting blockchain technology in their supply chains. Furthermore, the study may benefit the blockchain technology developers and suppliers as they can offer customized solutions based on the findings.
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Ji, Haiying, and Yikai Liang. "Exploring the Determinants Affecting E-Government Cloud Adoption in China." International Journal of Business and Management 11, no. 4 (March 15, 2016): 81. http://dx.doi.org/10.5539/ijbm.v11n4p81.
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Cloud computing is the popular tendency in information application and services, and E-Government cloud is no exception. This study uses a case study to explore the determinants of E-Government cloud adoption in China which is influenced by multiple factors. In this study, a combinational model based on the TOE and DOI is applied to gain insights concerning all contextual influences on the adoption of E-Government cloud in China. The results show that the positive and negative influences from cloud technology characteristics, organizational and environmental context, which can reflect the adoption of E-government cloud. These findings not only contribute to academic research, but also expand the understanding of E-government cloud applications.
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Shahzad, Arfan, Rohail Hassan, Nor Izani Abdullah, Arsalan Hussain, and Muhammad Fareed. "COVID-19 IMPACT ON E-COMMERCE USAGE: AN EMPIRICAL EVIDENCE FROM MALAYSIAN HEALTHCARE INDUSTRY." Humanities & Social Sciences Reviews 8, no. 3 (May 31, 2020): 599–609. http://dx.doi.org/10.18510/hssr.2020.8364.
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Purpose of the study: The purpose of the study is to investigate the COVID-19 impact on e-commerce usage in the Malaysian healthcare industry through the Technological, Organizational, and Environmental (TOE) model.
Methodology: This is a quantitative online survey-based research. The questionnaires are distributed among 100 samples from a healthcare provider, namely doctors, hospital management, medical assistant nurses, and medical supplier, particularly in Peninsular Malaysia. The sample comprised 45% male and 55% female. The data were analyzed by using SPSS 25 and PLS-SEM 3.0 to examine the relationship between variables and to test the hypotheses.
Main Findings: The finding reveals that organization readiness, e-commerce knowledge, and supply chain integration have a significant positive impact. In contrast, IT infrastructure and external pressure have an insignificant effect on e-commerce usage.
Applications of the Study: The benefits obtained from this study can be used to empower e-commerce usage in the healthcare industry of Malaysia. Also, it will enhance the quality of services hence advancing the healthcare services and operations.
Novelty/Originality of the Study: The combined effect of the TOE and DOI theory on e-commerce usage for the healthcare industry to contribute to the literature.
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Van Huy, Le, Frantz Rowe, Duane Truex, and Minh Q. Huynh. "An Empirical Study of Determinants of E-Commerce Adoption in SMEs in Vietnam." Journal of Global Information Management 20, no. 3 (July 2012): 23–54. http://dx.doi.org/10.4018/jgim.2012070102.
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Experts and business pundits forecasted drastic changes in Vietnam’s fledgling e-commerce when the Southeast Asian country became an official member of the World Trade Organization (WTO) in 2007. Over the past few years, as part of the Reform – called Doi moi – some Vietnamese enterprises have adopted e-commerce and already benefitted from it. In this research, the authors adapt the Technology-Organization-Environment (TOE) framework and test a model of e-commerce adoption including numerous internal and external factors identified in empirical studies. The final sample of 926 small and medium-sized enterprises in Vietnam includes both adopter and non-adopter firms. The policy implications of this study on promoting e-commerce adoption by SMEs in transition economies, such as Vietnam, are discussed.
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Mpangwire, Violah, Annabella Ejiri Habinka, and Fred Kaggwa. "Environmental Factors." International Journal of Electronic Government Research 16, no. 4 (October 2020): 58–72. http://dx.doi.org/10.4018/ijegr.2020100104.
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The use of the unified identification system (UIDS) can undoubtedly result in increased effectiveness and efficiency, improvement in the quality of life, reduction of crime, enhanced transparency, and good government. This study examined the dimensions of environmental factors in explaining the adoption of a unified identification system (UIDS). Dynamic capability theory (DCT), technology- organisation-environment (TOE) framework, and diffusion of innovation (DOI) were used as grounding theories. The study opted for a concurrent triangulation research design. The results revealed that government support, competitive pressure, and perceived trust are significant and support the adoption of a unified identification system. However, user readiness was insignificant in explaining the use of UIDS in the Ugandan context. This study recommends that policymakers focus on government support as it is a symbol of leadership in IS innovation adoption.
Dissertations / Theses on the topic "DOI-TOE"
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Mhembere, Taurai Brian. "Lack of adoption of electronic Medical Records Systems in developing countries. A case study of Zimbabwe." Master's thesis, Faculty of Commerce, 2019. http://hdl.handle.net/11427/31093.
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This study explored the phenomenon of electronic medical records systems in Zimbabwean primary healthcare institutions. The goal of the study was to investigate the lack of adoption of electronic medical records systems by primary healthcare institutions in developing countries using an interpretative case study approach focusing on the Zimbabwean context. Despite the positive benefits that are associated with EMRs, developing countries have been reluctant in implementing this technology within their primary healthcare institutions. A number of studies have been conducted on EMR systems but only a few have investigated the reasons for the limited use of EMR technology in developing countries particularly within the Zimbabwean context. This study primarily adopted a case study approach and was qualitative in nature. The study made use of in-depth interviews to obtain its data, and purposive sampling method was used to identify participants for the study. The study made use of a sample size of fourteen respondents who were identified based on their knowledge and could assist explore this particular topic relevant to the research. The targeted population for this research were key staff members privy to patients’ medical records management within the primary healthcare facilities. The data collected was analysed using thematic analysis soon after the transcription process. The results of the study show that EMRs technology in Zimbabwe has been implemented on a limited scale within its public hospitals. The technology is being used mostly in HIV/AIDS management or in particular departments. The study reveals that although healthcare institutions in Zimbabwe have adopted EMRs technology, most of the information is still being archived on the paper based system. The findings of the study show that Zimbabwe hasn’t adopted EMRs due to challenges such as lack of proper infrastructures, resistance in the use of EMRs, remoteness, shortages in skilled labour and concerns of confidentiality and privacy. Furthermore, the study shows that though the application of the EMR system is limited in Zimbabwean hospitals, the study found that its benefits have been noticeable. EMR technology has made it easy to access information, averted redundant expenditure and has made time improvements. However, the study revealed that EMR systems come with their own shortcomings such as lack of access to patient documents due to network faults and the need for familiarity with computer systems.
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Wood, William J. "Exploring Firm-Level Cloud Adoption and Diffusion." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7776.
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Cloud computing innovation adoption literature has primarily focused on individuals, small businesses, and nonprofit organizations. The functional linkage between cloud adoption and diffusion is instrumental toward understanding enterprise firm-level adoption. The purpose of this qualitative collective case study was to explore strategies used by information technology (IT) executives to make advantageous enterprise cloud adoption and diffusion decisions. This study was guided by an integrated diffusion of innovation and technology, organization, and environment conceptual framework to capture and model this complex, multifaceted problem. The study’s population consisted of IT executives with cloud-centric roles in 3 large (revenues greater than $5 billion) telecom-related companies with a headquarters in the United States. Data collection included semistructured, individual interviews (n = 19) and the analysis of publicly available financial documents (n = 50) and organizational technical documents (n = 41). Data triangulation and interviewee member checking were used to increase study findings validity. Inter- and intracase analyses, using open and axial coding as well as constant comparative methods, were leveraged to identify 5 key themes namely top management support, information source bias, organizational change management, governance at scale, and service selection. An implication of this study for positive social change is that IT telecom executives might be able to optimize diffusion decisions to benefit downstream consumers in need of services.
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Savoury, Ronville D. "Influential Determinants of Internet of Things Adoption in the U.S. Manufacturing Sector." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7076.
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Manufacturers have been hesitant to adopt Internet of things (IoT) due to a lack of understanding about the innovate characteristics, technology, organizational and environmental factors related to IoT adoption and how their organizations can apply IoT correctly. This quantitative, correlational study used a combination of diffusion of innovation theory and technology–organization–environment framework as the foundation to examine if a relationship exists between relative advantage, complexity, compatibility, technology readiness, top management support, firm size, competitive pressure, and regulatory support and IT leaders' intent to adopt IoT in U.S. manufacturing organizations. A sample of 168 information technology (IT) leaders from the U.S. manufacturing sectors was used. Multiple regression analysis indicated significant relationships between the intent to adopt IoT by IT leaders of manufacturing organizations and only 3 of the 8 independent variables: technology readiness, top management support, and competitive pressure. The model was able to predict approximately 44% of the variation of IT leaders' intent to adopt IoT. The results of this study might help IT leaders in the U.S. manufacturing sectors understand the factors that influence IoT adoption. The findings from this study might contribute to positive social change by contributing to economic growth that results from increased efficiency gained from the adoption of IoT in key business areas.
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Espadanal, Mariana Beja Neves. "Cloud computing adoption - Determinants of cloud computing adoption by firms." Master's thesis, 2012. http://hdl.handle.net/10362/9226.
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Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de InformaçãoCloud computing has emerged as one of the most discussed topics among enterprise IT professionals. A multitude of factors influence the adoption of cloud computing in organizations. These decisive factors must be systematically evaluated prior to making the decision to adopt cloud-based solutions. The purpose of this study is to identify these factors and determine the extent to which they influence the adoption of cloud computing. To do so, the paper describes a research model that is based on the diffusion of innovation (DOI) theory and the technology-organization-environment (TOE) framework. Data collected from manufacturing and services sectors are used to test the suggested hypotheses. By analyzing the adoption of cloud computing in two distinct sectors, the study provides meaningful insights onto the determinants of cloud computing adoption.
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Ferro, Daniel Cabral Ribeiro. "Understanding the adoption of cloud BI in SMES." Master's thesis, 2019. http://hdl.handle.net/10362/77157.
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Dissertation presented as partial requirement for obtaining the Master’s degree in Information Management, with a specialization in Marketing IntelligenceBI systems have been largely used as a way to support decision-making and increase competitive advantage between large firms. Studies using adoption theories turned out to be useful to understand the adoption of BI systems in such organizations. However, among SME’s the research on the theme it is still scarce as the adoption of BI is not a certainty. Even though cloud BI solutions emerged as a suitable solution for SME’s, there is a lack of studies focusing on its adoption. This study aims to fill this gap in the literature and access the determinant factors to the adoption of cloud BI in SMEs. We propose a conceptual model based on the combination of two prominent adoption theories at the firm level: diffusion of innovation (DOI) theory, and the technology, organization, and environment (TOE) framework. Data collected from 203 SMEs were analyzed using the PLS-SEM method. Results of the data analysis showed that the variables relative advantage, complexity and top management support are significant to the adoption of cloud BI in SMEs. This study offers insights to SMEs’ managers, BI vendors, and IT/IS scholars.
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Martins, Ricardo José dos Santos. "Information Systems Outsourcing Adoption." Master's thesis, 2012. http://hdl.handle.net/10362/8804.
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Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de InformaçãoInformation systems outsourcing (ISO) is the management of information systems operations performed by an external organization. It has an enormous potential and capability to improve business processes and technological innovations for companies. However, the adoption rates of ISO are still lower than expected. It is therefore desirable to make more efforts to identify determinants of ISO adoption. Based on the combination of a technology-organization-environment (TOE) framework and diffusion of innovation (DOI) theory, we develop a conceptual model to study the determinants of the ISO adoption. Data collected from 261 firms in Portugal were used to test the proposed research model. Based on logistic regression we find five contextual factors (relative advantage, firm size, top management support, perceived benefits, and competitive pressure) to be determinants of ISO adoption. Among them, perceived benefits was found to be the most significant driver, followed by competitive pressure. Overall, these results indicate that the adoption of ISO is affected mainly by the organizational context, compared to the remaining contexts proposed (technology, environment, and individual leader characteristics). These findings are particularly useful for managers, suppliers, and academics, since they provide important insights when focusing mostly on the organizational field.
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Costa, Daniela Cristina Basílio da. "Green IT adoption via virtualization." Master's thesis, 2013. http://hdl.handle.net/10362/9174.
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Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação, especialização em Estudos de Mercado e Gestão de Relacionamento com o ClienteThis study attempts to test and validate the theoretical framework proposed by Bose and Luo (2011) that identifies and examines the factors that contribute to the assessment of a firm’s readiness to go green via IT-enable virtualization. The conceptual framework is based on three theoretical foundations: (1) technology-organization-environment (TOE) framework; (2) process virtualization theory (PVT); and (3) diffusion of innovation (DOI) theory. To test the framework, data were collected from 251 firms in Portugal and partial least square (PLS) was used to estimate the research model. The study found that environmental context (i.e., competition intensity and regulatory support) influences Green IT adoption more than the technological and organizational contexts. The research also confirmed that the pre-stage of adoption (i.e., Green IT initialization) influences the formal stage of adoption (i.e., Green IT integration), which in turn influences the post-adoption stage (i.e., Green IT maturation). As sustainable products and practices become increasingly relevant, the study adds new knowledge to this emergent area of IS research and provides valuable insights to IS managers and decision makers.
Este estudo pretende testar e validar o modelo teórico proposto por Bose e Luo (2011), o qual identifica e analisa os factores que contribuem para a avaliação por parte das empresas da sua capacidade de adoptar tecnologias de informação sustentáveis (Green IT) através da virtualização. O modelo copceptual é baseado em três fundamentos teóricos: (1) contexto de inovação tecnológica (TOE framework), (2) teoria do processo de virtualização (PVT theory) e (3) difusão da inovação (DOI). Para testar o modelo, foram recolhidos dados de 251 empresas que operam em Portugal e posteriormente estimado o modelo através da metodologia de mínimos quadrados parciais (PLS). Através do estudo concluiu-se que contexto externo à empresa (ou seja, a intensidade da concorrência e o apoio regulatório) influencia mais a adopção de TI sustentáveis que os contextos tecnológico e organizacional. O estudo também confirmou que a fase de pré-adopção (i.e., inicialização de TI sustentáveis) influencia a fase formal de adopção (ou seja, a integração de TI sustentáveis), que por sua vez influencia a fase de pós-adopção (i.e., maturação de TI sustentáveis). Com os produtos e as práticas sustentáveis a tornarem-se cada vez mais relevantes, este estudo acrescenta novos conhecimentos a esta área emergente de Sistemas de Informação e fornece informações valiosas tanto para gestores de sistemas de informação como para decisores (e.g., politicos, empresariais, etc.).
Book chapters on the topic "DOI-TOE"
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Hiran, Kamal Kant, and Anders Henten. "An Integrated TOE-DoI Framework for Cloud Computing Adoption in Higher Education: The Case of Sub-Saharan Africa, Ethiopia." In Advances in Intelligent Systems and Computing, 1281–90. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-0751-9_117.
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Hameed, Mumtaz Abdul, and Nalin Asanka Gamagedara Arachchilage. "A Conceptual Model for the Organizational Adoption of Information System Security Innovations." In Security, Privacy, and Forensics Issues in Big Data, 317–39. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9742-1.ch014.
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Information system (IS) security threats are still a major concern for many organizations. However, most organizations fall short in achieving a successful adoption and implementation of IS security measures. In this chapter, the authors developed a theoretical model for the adoption process of IS security innovations in organizations. The model was derived by combining four theoretical models of innovation adoption, namely diffusion of innovation theory (DOI), the technology acceptance model (TAM), the theory of planned behavior (TPB), and the technology-organisation-environment (TOE) framework. The model depicts IS security innovation adoption in organizations, as two decision proceedings. The adoption process from the initiation stage until the acquisition of innovation is considered as a decision made by organisation while the process of innovation assimilation is assumed as a result of the user acceptance of innovation within the organization.
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Alrousan, Mohammad Kasem, Ahmad Samed Al-Adwan, Amro Al-Madadha, and Mohammad Hamdi Al Khasawneh. "Factors Affecting the Adoption of E-Marketing by Decision Makers in SMEs." In Research Anthology on Small Business Strategies for Success and Survival, 887–915. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9155-0.ch044.
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This study examines the factors that influence decision-makers to adopt e-marketing in small- and medium-sized enterprises (SMEs) in Jordan. There is currently no comprehensive conceptual framework that explains e-marketing adoption in SMEs. Therefore, this study develops a conceptual framework based on the diffusion of innovation (DOI) and technology-organization-environment (TOE) theories. The conceptual framework is composed of four contexts: technological, organizational, managerial, and environmental, and hypothesizes eleven factors significantly influencing e-marketing adoption in SMEs. A self-administrated questionnaire survey was conducted with 362 SMEs in Jordan. Logistic regression was used to test the relevant hypotheses. The obtained results show that relative advantages, complexity, IT expertise, top management support, manager's IT knowledge and external pressure have a significant impact on e-marketing adoption. However, compatibility, cost, firm size, manager innovativeness, and government support do not show any association with e-marketing adoption.
Conference papers on the topic "DOI-TOE"
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Tom, Abubakar Magira, Wiwied Virgiyanti, and Wan Rozaini. "Understanding the Determinants of Infrastructure-as-a Service-Based E-Learning Adoption Using an Integrated TOE-DOI Model: A Nigerian Perspective." In 2019 6th International Conference on Research and Innovation in Information Systems (ICRIIS). IEEE, 2019. http://dx.doi.org/10.1109/icriis48246.2019.9073418.
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