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1

Saifuddin, Naufal Hanif, Waluyo Waluyo, Marimin Marimin, and Prasetyo Adi Wisnu Wibowo. "Development Wellness Tourism Tradition Based on Regulation Implementations of The Minister Tourism and The Creative Economy Case Study: Surakartea Tea House." International Conference on Social Science & Technology 1, no. 1 (2022): 103–10. https://doi.org/10.46799/incosst.v1i1.13.

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Naufal Hanif, 2022,Development of Wellness Tourism Based on Tradition Case Study of Suraktea Tea House.Thesis. Advisor: Dr. Prasetyo Adi Wisnu Wibowo, S.S., M.Hum. Second advisor: Dr. Marimin, M.Sc. Masters Program in Cultural Studies, Postgraduate School, Sebelas Maret University Surakarta. Development Wellness Tourism Tradition-based case studies of the Surakartea tea house are contained. First: Development Wellness Tourism based on the tradition of drinking tea at the Surakarta Tea House, and Potential Wellness Tourism based on tea drinking at the Surakarta Tea House should be developed in Surakarta City. The second point refers to the regulations of the Minister of Tourism and Creative Economy regarding business activity standards in the implementation of risk-based business licensing in the tourism sector. This study discusses the development of tradition-based tourism, the principles of entertainment travel are transformed into tourist trips that are fitness for tourists, such as self-health and self-mentality, so that when tourists return to their respective activities they have better personality and health. Good. Perceptions about travel that have become a tradition of the Indonesian people will be changed and adapted to the needs of the community in a more attractive and enjoyable form so as to make tourists attractive in selecting tourist destinations to be visited and in accordance with what is needed. Discussion of the regulations of the Minister of Tourism and Creative Economy regarding the standardization of business activities that must have a permit is also a discussion in this research. What is the reference in the legal framework that regulates and controls tourism activities in a country or region. The conclusion of this research: developmentwellness tourism based on the tradition of drinking tea at the Surakarta Tea House in the form of tour packages called "tour packages".wellness based on Surakarta tradition. The tour package consists of drinking tea activities accompanied bylive music gamelan and dance, followed bywalking tour in the village area of ??the Kasunanan Palace. Surakarta City has the potential to developwellness tourism based on the tradition of drinking tea at the Surakartea Tea House as a city of culture. Regulatory references to the regulations of the Minister of Tourism and Creative Economy for the Surakarta Tea House which are appropriate in meeting tourism standards.
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Dearing, Beverly, Richard J. Caston, and Joan Babin. "The Impact of a Hospital Based Educational Program on Adolescent Attitudes toward Drinking and Driving." Journal of Drug Education 21, no. 4 (1991): 349–59. http://dx.doi.org/10.2190/6c1r-mb1k-6wka-m1vg.

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The High Risk Adolescent Trauma Prevention Program is situated in a teaching hospital setting, where adolescents who are considered to be high risk-takers tour a shock trauma unit. Results from a pretest-posttest longitudinal evaluation design with 351 adolescent participants indicated marked changes in participants attitudes toward driving after drinking, riding with someone who has been drinking and preventing a friend from driving after drinking. These changes in attitudes are still evident, though with some decline in magnitude, after twelve months.
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Yury, L. KUZHEL. "Sake festivals and sake breweries as objects of tourist attraction." Service plus 17, no. 1 (2023): 43–53. https://doi.org/10.5281/zenodo.7992318.

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The article deals with issues related to the history and current state of production and distribution of the Japanese national alcoholic beverage sake, recognized by both specialists and consumers, and the development of drinking tourism “inshu tsurizumu”. Interest in sake as an important accompanying component of traditional Japanese food has not waned in the country and the world, so certain routes have been formed in places where the necessary raw material base has developed and its production has been established. The variety of sake varieties is caused by local climatic conditions, family secrets, the quality of rice grown in the region, special sourdough, as well as the mineral content of water. The flourishing event tourism in Japan is caused, among other things, by the regular holding of sake holidays, which gather a large number of domestic and foreign tourists. These tourists have the opportunity not only to taste sake, but through local guides or in sake museums at sake breweries to learn mythology, history associated with the ancient drink, get acquainted with the technology of its preparation, drinking etiquette and the corresponding snack. Sake is positioned as an important cultural resource that can revive the economy of the regions. Shuzotsua sake tours, popular with Japanese and foreign travelers, contribute to unlocking the tourism potential of the regions and their economic recovery. Sake tourism occupies an important place in Japan's economic growth strategy.
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Brouns, F., W. Saris, J. Stroecken, et al. "Eating, Drinking, and Cycling. A Controlled Tour de France Simulation Study, Part 1*." International Journal of Sports Medicine 10, S 1 (1989): S32—S40. http://dx.doi.org/10.1055/s-2007-1024952.

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Agus Susanti. "Sosialisasi Strategi Pemasaran dengan Menerapkan Bauran Pemasaran (7P) untuk Peningkatan Penjualan CV. Pandu Wisata Edutama." ABDI KARYA : Pengabdian Kepada Masyarakat 1, no. 2 (2024): 39–46. https://doi.org/10.69697/abdikarya.v1i2.133.

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CV Pandu Wisata Edutama is a MSE that produces and markets the Shan Shan Water brand. Business location in Kandri Village RT. 05 RW. 01, Kandri Village. Gunungpati District, Semarang City, Central Java Province. UMK Shan Shan Water has had a business license since August 3 2020. Shan Shan Water produces demineralized drinking water. The aim of the activity is: To provide an understanding of the concept of marketing strategy, and to be able to apply the marketing mix (7P) in the sale of Shan Shan Water drinking water, so that it can increase sales of CV Pandu Wisata Edutama. The method for carrying out activities is interactive lectures, namely the method used to convey material by presenting and explaining the material that has been prepared. Discussion method, namely the resource person and participants conduct a dialogue about Marketing Strategies to Increase CV Sales. Edutama Tourist Guide. Question and answer method, which is used to determine participants' responses and level of understanding. Socialization activities on marketing strategies for Shan Shan Water drinking water products provide additional knowledge about strategies in marketing demineralized drinking water products. It is hoped that training activities can increase knowledge in developing marketing strategies so that they can increase CV sales. Edutama Tour Guide. Knowledge of marketing strategies is expected to be able to become capital for managers and employees in marketing products
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Pietrzak, Jarosław. "Akademickie niestatki, czyli o niechlubnym żywocie polskich studentów w podróżach edukacyjnych po Europie Zachodniej od XVI do XVII wieku." Biuletyn Historii Wychowania, no. 32 (February 12, 2019): 7–28. http://dx.doi.org/10.14746/bhw.2014.32.1.

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Initially, the article describes the perfect educational tour for a young nobleman in the 16th and 17th centuries. However, the ideal, as exemplified by the instructions and advice of parents, was in stark contrast with the actual behaviour of the students. Their excesses, triggered by leaving their family nests, their youth and pride in their heritage, took many forms. Among them were laziness, lack of respect for teachers, scuffles with other Poles or foreign students, drinking, gambling and fornicating. Such behaviour disgraced the young noblemen and led to them being expelled from universities, being incarcerated, or having to pay fines. Sometimes, the young men caught venereal diseases as a result of their sexual promiscuity, or sired illegitimate offspring. A number of them died due to excessive drinking and eating, or during street duels. The lives of Polish students have been described in numerous accounts from the universities of Padua, Bologna, Rome, Leiden and Altdorf.
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Brouns, F., W. Saris, J. Stroecken, et al. "Eating, Drinking, and Cycling. A Controlled Tour de France Simulation Study, Part 2: Effect of Diet Manipulation*." International Journal of Sports Medicine 10, S 1 (1989): S41—S48. http://dx.doi.org/10.1055/s-2007-1024953.

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Wixon, Jo. "Pathogen Special:Vibrio cholerae, Pseudomonas aeruginosaandXylella fastidiosa." Yeast 1, no. 4 (2000): 307–13. http://dx.doi.org/10.1002/1097-0061(200012)17:4<307::aid-yea51>3.0.co;2-0.

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One could almost say that it is the latest fashion to sequence a bacterial genome. However, this would belittle the efforts of those working on these important organisms, whose data will greatly help those working on the prevention of disease in the fields of medicine and agriculture. In this feature we present a guided tour of the latest additions to the ‘sequenced microbes’ club.Vibrio choleraeis the causative agent of cholera, which is still a threat in countries with poor sanitation and unsafe drinking water.Pseudomonas aeruginosais responsible for a large proportion of opportunistic human infections, typically infecting those with compromised immune systems, particularly cystic fibrosis patients, those patients on respirators and burn victims.Xylella fastidiosais a plant pathogen that attacks citrus fruits by blocking the xylem, resulting in juiceless fruits of no commercial value.
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Wixon, Jo. "Pathogen Special: Vibrio cholerae, Pseudomonas aeruginosa and Xylella fastidiosa." Yeast 1, no. 4 (2000): 307–13. http://dx.doi.org/10.1155/2000/232678.

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One could almost say that it is the latest fashion to sequence a bacterial genome. However, this would belittle the efforts of those working on these important organisms, whose data will greatly help those working on the prevention of disease in the fields of medicine and agriculture. In this feature we present a guided tour of the latest additions to the ‘sequenced microbes’ club. Vibrio cholerae is the causative agent of cholera, which is still a threat in countries with poor sanitation and unsafe drinking water. Pseudomonas aeruginosa is responsible for a large proportion of opportunistic human infections, typically infecting those with compromised immune systems, particularly cystic fibrosis patients, those patients on respirators and burn victims. Xylella fastidiosa is a plant pathogen that attacks citrus fruits by blocking the xylem, resulting in juiceless fruits of no commercial value.
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P Ananta, Bagas, Firman Eddy, and Wahyu Abdillah. "A Lake Singkarak Resort Hotel. A Green Architecture Approach." Jurnal Koridor 13, no. 02 (2022): 1–9. http://dx.doi.org/10.32734/koridor.v13i02.8183.

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Lake Singkarak Resort Hotel is a building that provides lodging, eating and drinking facilities, sports, entertainment, and other facilities for a person or group who is on a tour to Lake Singkarak. The lake is located in Tanah Datar Regency in West Sumatra Province, Indonesia. The purpose of this study is to create a natural image and atmosphere at this resort hotel by using green architecture concept. The concept of Green Architecture is a design and development approach based on ecological principles and environmental conservation, which will produce a building that has environmental quality and creates a better and sustainable life. The use of this concept aims to follow the natural conditions in this area which are still naturally so that the building is in harmony with nature. Green architecture is an environmentally sound architecture and is based on concern for the conservation of the natural global environment with an emphasis on energy efficiency, sustainability patterns and a holistic approach.
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Soller, Jeffrey A. "The potential implications of person-to-person transmission of viral infection for US EPA's Groundwater Rule." Journal of Water and Health 7, no. 2 (2009): 208–23. http://dx.doi.org/10.2166/wh.2009.118.

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The risk characterization method employed by US EPA to quantitatively characterize the benefits of the Groundwater Rule (GWR) for drinking water computes person-to-person transmission intensity as the product of the number of primary illnesses and a static secondary morbidity factor. A population level infectious disease health effects model is used here to evaluate the implications of secondary transmission on exposures to viruses that are relevant to the GWR. These implications are evaluated via a hypothetical case study in which it is assumed that a tour group from a large population centre visits an outlying area that is served by a non-community water system with untreated or inadequately treated groundwater that is contaminated with a highly infectious virus. It is assumed that some of the exposed individuals become infected and then return home. Numerical simulations are used to estimate the subsequent number of additional infections and illnesses due to secondary transmission within the large community. The results indicate that secondary transmission could substantially impact the predicted benefits of the GWR depending on the suite of population dynamic elements and assumptions employed.
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Shainsky, Michael. "The Walnut Tree." After Dinner Conversation 4, no. 11 (2023): 38–62. http://dx.doi.org/10.5840/adc2023411104.

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If connections and experiences make us happy, why do we buy things? In this work of philosophical short story fiction, Nikolay runs a tour company in Uzbekistan. When his employee gets sick, he must take a group of American tourists to see a local walnut tree in a small village, then to Lake Urungach for photos. Their bus breaks down in the small village and they are forced to spend the day there while waiting for replacement transportation. A tough situation becomes festive when they decide to have a BBQ by the town walnut tree. Beer becomes wine as the day winds on and, eventually a traditional band comes out to play and keep them company. As it gets dark the power in the small town goes out so they decide to build a fire to continue their drinking and revelry into the night. Steve, an unhappy lawyer on yet another vacation meets Sevara, the beautiful Cambridge educated daughter of the village elder and is forced to wonder if its too late to start the type of life he wishes he’d always been living; a life full of simple joy, instead of acquisition. Finally, the replacement bus shows up and the tourists (many of which are now too drunk to walk) are sent home to their hotels.
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Bayrak, Galyna, and Oresta Bordun. "THE KRYVCHYTSKY MASSIF OF LVIV: IT’S SOCIO-HISTORICAL AND GEO-TOURISTICAL ATTRACTIONS, PROSPECTS OF COGNITIVE EXCURSIONS." PROBLEMS OF GEOMORPHOLOGY AND PALEOGEOGRAPHY OF THE UKRANIAN CARPATHIANS AND ADJACENT AREAS, no. 12 (01) 2021 (September 21, 2021): 74–104. http://dx.doi.org/10.30970/gpc.2021.1.3458.

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The article describes the tourist potential of the Kryvchytsy microdistrict, located near the densely populated city of Lviv. Possibilities of combining socio-historical and natural-geographical tourist attractions in tour routes have been clarified. Socio-historical attractions related to medieval and modern sacred architecture, archeological artifacts, places of residence of famous people, the Holocaust monuments have been explored. A part of the socio-historical attractions of Kryvchytsy is connected with the heritage of the railway industry of the beginning-middle of the XX century. This is a serpentine-shaped railway, which shortly overcomes a 100 meters’ tall path that goes on top of arched bridges, through a car highway, near river flows that started their existence in the Austrian period in Lviv, some railway bridges that were built in the Polish period and the huge iron bridge that was constructed in the Soviet period. The high bridge-like structure is also valuable as a good spectating point of landscapes. The authors believe that the resumption of railway traffic on this branch of the track for tourist needs would be economically viable if we implemented appropriate advertising, gastronomic, entertainment and other attractions. We explored the natural-geographical monuments that have the value of the geo-heritage objects, compositions of geo-sites and geo-morphosites. They illustrate the geological history of the territory (a typical section of the Cretaceous-Neogene rocks), geomorphological features of the hills-remnants and varieties of modern geomorphological processes. Along with geo-tourism objects, the islands of unique phyto- and zoo-cenoses were described as a place that started it’s existence only because of the conditions of the urban region, as well as a good source of drinking water. There were also shown the needs of learning and exploring the geo-touristical objects. On the basis of the conducted scientific researches of social-historical and geo-touristical attractions two cognitive and local lore routes are formed by the Kryvchytsy massif which unites the modern traditions and tendencies of development of the local lore in excursion activity. Authors have developed a map with a trek of sightseeing tour routes for guides from Lviv to use it. A lot of attention is paid to the greening of tourism, the balance of socio-historical and natural objects of excursions, the health component of the organization of the tourist process. Key words: socio-historical attractions; geo-heritage; geo-sites; geo-morphosites; the Kryvchytsia microdistrict in Lviv.
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Murtini, Umi, and Purnawan Hardiyanto. "Formulationg the Strategy for Agrotourism Destinations: Nglinggo Tourism Vilage, Samigaluh, Kulon Progo." European Scientific Journal, ESJ 19, no. 34 (2023): 34. http://dx.doi.org/10.19044/esj.2023.v19n34p34.

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This study aims to develop a strategy to attract tourists to visit Nglinggo tea plantation as a tourist destination in Samigaluh, Kulon Progo Regency. The research data used primary data, which was collected using interviews, filling out questionnaires and focus group discussions. The data were obtained from the tourists visiting Nglinggo tea plantation, the tour managers and Pager Harjo village officials. The analysis tools used the External Factor Evaluation Matrix (EFE), Internal Factor Evaluation Matrix (IFE) and the Quantitative Strategic Planning Matrix (QSPM). From the IFE and EFE matrices results, the SWOT table is compiled to obtain several alternative strategies. The alternative strategies are analyzed using QSPM to get the right strategy. The results of the analysis obtained IFE and EFE values above the average. The educational value of picking and processing tea and its culture had more excellent value than its weaknesses, namely the destruction by tourists and lack of roads and electricity infrastructures. The external environmental conditions that become the opportunities are the changes in people's lifestyles, the support from the government for tourism development and the outstanding image by tourists. The strategic options that can be taken are making the activity of drinking tea a tradition in Indonesia, increasing the educational tours of picking and processing tea, working with the government to build roads that facilitate the tourists to get to the tourist attractions safely and increasing the electrical installations around the tourist attractions as well as educating the public and the tourists about the conservation of the environment.
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Syahfuddin, Muhammad Nawawi, and Ananta Prathama. "Strategi Pengembangan Objek Wisata Ngopi Bareng Pintu Langit di Desa Ledug Kecamatan Prigen Kabupaten Pasuruan." Jurnal Ilmiah Universitas Batanghari Jambi 22, no. 1 (2022): 34. http://dx.doi.org/10.33087/jiubj.v22i1.1964.

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Tourism has an impact on the economic, social and cultural sectors. In the economic sector, tourism activities will increase state income. The purpose of this research is to find out how to describe and analyze the Strategy for Development of a Drinking Coffee with Pintu Langit Tourism Object in Ledug Village, Prigen District, Pasuruan Regency. The type of research used in this research is descriptive qualitative. This study uses primary data from key informants and secondary data from supporting documents. Data collection techniques used in this study were interviews with informants, direct observation in the field, and documentation. Then the data analysis model used in this study is using an interactive data analysis model, namely data collection, data presentation, data condensation, and drawing conclusions and verification. The results of this study found that: a) To focus on tourist attraction, the strategy used is to utilize the potential of Bendil Hill and create unique and interesting photo spots; b) In the focus of tourist attractions, the strategy used is to hold big events such as grand recitations and hold music concert attractions with famous musicians on a national scale; c) On the focus of tourist facilities and public facilities, the strategy used is the addition of sky gate transportation and kids zone as well as the addition of a large parking area, clean and sufficient toilets, and a large and clean prayer room that is always repaired; and d) On the focus of the accessibility of the strategy, namely the detection of tourism on google maps and publication of the social media owned by the tour.
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Spivey, Nigel. "Art and Archaeology." Greece and Rome 63, no. 1 (2016): 140–43. http://dx.doi.org/10.1017/s0017383515000327.

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In 1830 a hoard of Roman silver weighing some 25 kilograms was recovered from farmland near Berthouville, between Rouen and Caen. The silver was mostly worked into drinking vessels and associated items such as jugs, ladles, and bowls. Two statuettes of the god Mercury confirmed this as a votive deposit, as indicated by various dedications from Romano-Gallic pilgrims, notably on nine pieces left by Quintus Domitius Tutus (‘Mr Safe’) in the mid-first century ad. Restored by conservation experts at the Getty Museum, the cache – along with several other treasures from Gaul – has served as witness to ‘Roman luxury’ in an exhibition on tour in the USA. The exhibition's catalogue is a volume that earns its place in any classical library. The Berthouville Silver Treasure and Roman Luxury may not add very much to our understanding of luxuria in Roman discourse: it is left unclear what happens when a ‘luxury object’ is put out of circulation, or at least transferred into the enclosed economy of a sanctuary; and if Mercury was a deity of fortune favoured particularly by freed slaves, perhaps a set of silver spoons was not such an ‘elite’ attribute as supposed? Beyond such factors of value, however, the figurative elaboration on display is striking. At the centre of a libation bowl we find the Lydian queen Omphale in a drunken slumber, exposing her derrière – as if to say ‘Beware how you imbibe’. One wine pitcher shows Achilles leaping aboard his chariot, with the body of Hector trussed in tow; turn the jug round, and there is Achilles again, now himself stricken in battle. On another pitcher, Achilles is among Greeks mourning the death of Patroclus; and there is Hector's corpse in a pair of scales, as the price of his ransom is assessed. We would be impressed to find such ‘sophisticated’ iconography upon objects in use at some stately villa at Rome or around the Bay of Naples. What does its appearance in the moist pastures of Normandy signify – at least for our preconceptions of ‘provincial taste’?
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PRODIUS, Yuliia, Yulia LIBENKO, and Oleksandr BIELOBROV. "Trends in tourism development in the world and EU countries." Economics. Finances. Law, no. 6/3 (June 30, 2021): 29–33. http://dx.doi.org/10.37634/efp.2021.6(3).7.

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The paper is devoted to the analysis of world trends in tourism development in the context of the COVID-19 pandemic. Climate change, declining drinking water levels, and high concentrations of greenhouse gases are forcing people and businesses to think about using new methods to reduce their impact on the environment. The circular economy must become a lifeline and change the behavior of the world's population. The COVID-19 pandemic has almost completely stopped all life on earth. At one point, air traffic stopped, sea and river cruises, entire cities and countries were closed for quarantine. The pandemic made all residents think and rethink everyday life, attitude to travel and nature. Tourism even now remains one of the sectors most affected by the coronavirus pandemic, and the outlook remains rather uncertain. Life will not be the same as it used to be. The pandemic has significantly affected every sector of the tourism industry: airlines, transport, cruise lines, hotels, restaurants, attractions (such as national parks, protected areas and cultural heritage sites), travel agencies, tour operators. Small and medium-sized enterprises, which make up a large informal tourism sector, make up about 80 per cent of the tourism sector, and many of them may not survive the crisis without significant support. In the future, not only the format of travel will change, but also our attitude to them: vacation planning will have to be approached more consciously and take into account many factors. Tourism was one of the first sectors to be deeply impacted by the pandemic, as measures introduced to contain the virus led to a near-complete cessation of tourism activities around the world. The sector also risks being among one of the last to recover, with the ongoing travel restrictions and the global recession. This has consequences beyond the tourism economy, with the many other sectors that support, and are supported by, tourism also significantly impacted. Therefore, the paper considers the trends of tourism development in the world, as well as the application of the principles of the circular economy in this area. various macro-environmental factors force the tourism industry and tourists to change their preferences and tastes. Global and European trends include safety and hygiene when traveling, the growth of contactless payments, the spread of local tourism, healthy and organic food, the use of virtual reality, robots, chatbots and process automation. In addition, ecological, rural and transformational tourism is gaining popularity among tourist destinations.
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Kim, Daekyun, Amer Kanan, Naushita Sharma, Paul Westerhoff, and Tanju Karanfil. "Total organic halogen (TOX) species formation at different locations in drinking water distribution systems." Environmental Science: Water Research & Technology 6, no. 9 (2020): 2542–52. http://dx.doi.org/10.1039/d0ew00421a.

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Echigo, S., S. Itoh, T. Natsui, T. Araki, and R. Ando. "Contribution of brominated organic disinfection by-products to the mutagenicity of drinking water." Water Science and Technology 50, no. 5 (2004): 321–28. http://dx.doi.org/10.2166/wst.2004.0344.

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The activity inducing chromosomal aberrations of the mixture of brominated disinfection by-products (DBPs) was approximately three times higher than that of the chlorinated counterparts for the same hypohalous acid dose. With the combination of chromosomal aberration test and a new analytical technique to differentiate total organic chlorine (TOCl) and total organic bromine (TOBr), it was found that TOBr was correlated to the mutagenicity of chlorinated waters. It was also implied that for a bromide-to-TOC ratio of 0.1 (mg/mg C), brominated DBPs could account for at least 29% of the total toxicity of DBPs formed during chlorination. On the other hand, bromate ion, a major ozonation DBP, was not a major contributor to the activity inducing chromosomal aberrations of the water treated with an ozone/chlorine sequential process. Therefore, ozonation is one possible option to reduce the health risk caused by DBPs even in the presence of bromide.
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Amjad, Ali Mughal, Faiz Kazi Yasmeen, and Bokhari Habib. "Isolation of Vibrio cholerae from clinical and drinking water samples during Cholera Outbreak in Khairpur Sindh Pakistan." International Journal of Endorsing Health Science Research 9, no. 2 (2021): 149–55. https://doi.org/10.29052/IJEHSR.v9.i2.2021.149-155.

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Abstract <strong>Background:</strong>&nbsp;Cholera is a diarrheal disease that is caused by the bacterium Vibrio cholerae that transmits through contaminated water, food, oral-fecal route and spread through poor sanitation system. This study aims to investigate the reports of clinical and drinking water samples during an epidemic in Pakistan. <strong>Methodology:</strong>&nbsp;This study was conducted in District Khairpur including 660 samples (360 from clinical and 300 from drinking water) from 2014-2016. All samples were enriched in Alkaline peptone water for 6 hours and then streaked on TCBS agar, incubated at 35&ordm;C for 24 hours. The next day standard microbiological, biochemical, serological techniques were used for the identification of V. cholerae and further identification was performed using PCR. <strong>Results:</strong>&nbsp;Out of 360 clinical samples, 76(21.11%) were positive for V. cholerae. The species-specific Outer membrane protein W precursor (ompW) gene was amplified and shown at the correct size (588 bp) through agarose gel electrophoresis. The serotyping revealed that the isolates belonged to serogroup Inaba, O1. cholerae O1 strains shown typical El Tor phenotype similar to V. cholerae El Tor strain N16961 (PBR VP+) used as the reference strain in this study. All age groups were affected where the highest onset was seen among those aged 19 years and above. The culture of drinking water (n=300), observed negative on TCBS agar. <strong>Conclusion:</strong>&nbsp;As far as our knowledge, this is the first time when the presence of V. cholerae El Tor peak has been reported for causing cholera outbreaks in Khairpur Sindh, Pakistan. However, these findings can be used for further investigations and recognizing control measures. &nbsp; Link: http://aeirc-edu.com/ojs14/index.php/IJEHSR/article/view/582/688
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Babu, Dr Chilakalapudi Meher. "A Case Study of Diagnosis & Treatments How is Functional Abdominal Pain Diagnosed?" International Journal for Research in Applied Science and Engineering Technology 12, no. 7 (2024): 1427–33. http://dx.doi.org/10.22214/ijraset.2024.63790.

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Abstract: Vacuum levels are commonly measured in terms of in. Hg (inches of mercury), mm Hg (Torr), and microns. We monitor motor cortical excitability, brain stimulation-induced neuroplasticity. The most common causes of abdominal pain and diarrhea are infections, such as gastroenteritis (stomach flu), and food allergies, lactose intolerance, and stress. Common bowel disorders, such as IBS and Crohn's disease, can also cause these symptoms. Viral gastroenteritis is an infection of your intestines that typically causes watery diarrhea, pain or cramping in your abdomen, nausea or vomiting, and sometimes fever. People commonly call viral gastroenteritis “stomach flu,” but the term is not medically correct. Flu viruses do not cause viral gastroenteritis. The most common symptom of chronic pancreatitis is long-standing pain in the middle of your abdomen. If you have chronic pancreatitis, you might get repeated episodes of acute pancreatitis, where your pain gets worse. Your pain may get worse with eating, drinking and drinking alcohol. You may also develop jaundice.
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Zhu, Xiaohu, and Xiangru Zhang. "Modeling the formation of TOCl, TOBr and TOI during chlor(am)ination of drinking water." Water Research 96 (June 2016): 166–76. http://dx.doi.org/10.1016/j.watres.2016.03.051.

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MARBUN, VIKTOR EDYWARD, JOHANNES SEMBIRING, and ANGGUN SYAFITRI. "PENGARUH PEMBERIAN TEH HIJAU TERHADAP PENURUNAN KADAR KOLESTEROL PADA LANSIA DI KECAMATAN BATANG TORU KABUPATEN TAPANULI SELATAN." Jurnal Penelitian Kebidanan & Kespro 5, no. 2 (2023): 18–22. http://dx.doi.org/10.36656/jpk2r.v5i2.1234.

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Cholesterol is a fat found in the bloodstream or body cells, is necessary for the formation of cell walls, and is necessary as a raw material for several hormones. High levels of cholesterol cause it to react with other substances and precipitate in the arteries which will eventually cause atherosclerosis so that it disrupts the process of blood circulation to the heart. Many factors cause hypercholesterolemia, namely genetic factors, obesity factors, dietary factors and rarely exercise. Cholesterol can be overcome with herbs such as guava, turmeric, berimbing ur and noni. One of them is green tea. Green tea is one of the non-pharmacological treatments that can reduce cholesterol levels in the elderly in Batang Toru sub-district, South Tapanuli Regency. It was found that cholesterol levels before drinking green tea were 247 mg/Dl and after drinking green tea were 214 mg/Dl. This study aims to determine the effect of giving green tea on reducing cholesterol levels in the elderly in 2020. This study used a quasi-experimental method with a one-group pretest-posttest design. Study results conclude that green tea lowers cholesterol in older adults. It is recommended to the public to be able to make green tea as an option in dealing with increased cholesterol levels.
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Hua, Guanghui, and David A. Reckhow. "Determination of TOCl, TOBr and TOI in drinking water by pyrolysis and off-line ion chromatography." Analytical and Bioanalytical Chemistry 384, no. 2 (2005): 495–504. http://dx.doi.org/10.1007/s00216-005-0214-3.

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Dick, Asiton-a. Asifamabia, and Susan Chioma Okparanta. "Drinking Wells and River Water Quality Assessment in Oproama Community, Rivers State, Nigeria." Archives of Current Research International 23, no. 3 (2023): 33–41. http://dx.doi.org/10.9734/acri/2023/v23i3563.

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Aims: The hand-dug wells and river water in Oproama Community, Rivers State, Nigeria was assessed for its quality.&#x0D; Study Design: The study involved ten (10) sampling stations consisting of seven (7) hand-dug wells and three (3) points along the Oproama River.&#x0D; Place and Duration of Study: Oproama Community in Asari-toru Local Government Area of Rivers State, Nigeria between January and December, 2011 to cover both dry and wet seasons.&#x0D; Methodology: The parameters assessed were Vibrio (bacteria), salinity, calcium, magnesium concentrations as well as saltwater intrusion status employing standard laboratory procedures and estimation model.&#x0D; Results: The results reveal that Vibrio counts ranged from 2 x102 to 1.375 x104 cfu/100ml and the bacteria species identified from the water sources were Vibrio cholera and Vibrio parahaemolyticus. The study also reveals that salinity ranged from 11.97 to 13,772mg/l, calcium, 0.15 to 126.33mg/l and magnesium, 0.09 to 43.02mg/l. All parameters assessed exhibited seasonal variation during the study period; Calcium/magnesium (Ca/Mg) ratios for each well water sample ranged from 1.67 to 12.33 and indicate absence of saltwater intrusion which stands at a Ca/Mg limit of 1.&#x0D; Conclusion: Salinity (particularly well water samples), calcium and magnesium concentrations were within recommended limit; Vibrio counts were high and its presence in drinking water has public health risk; therefore, the use of sanitary buckets and point-of-use (households use) treatment and safe storage practices of water is strongly advocated.
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Igwe, R. O., I. I. Osakwe, J. T. Ogunnupebi, E. N. Okeh, and N. Etim,NseAbasi. "Effect of selenium on growth performance, haematological indices, carcass characteristics and sensory properties of broiler chicken." Nigerian Journal of Animal Production 49, no. 3 (2022): 152–59. http://dx.doi.org/10.51791/njap.v49i3.3545.

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The vital role of selenium in various metabolic reactions and its role as a component of antioxidant enzymes has awaken research interest in livestock production. Its influence on animal fertility, production and disease prevention is subject for on-going research. Deficiency of selenium have serious negative effect on animal skeletal and cardiac muscles which will in turn reduce growth, and there is dearth of information on its effect on growth performance, haematological indices and carcass characteristics of broiler chicken, the reason for this study. An experiment was carried out to investigate the effect of selenium on growth performance, haematological indices, carcass characteristics and sensory properties of broiler birds. Atotal of 120, one-day-old chicks were randomly assigned to four treatments in a completely randomized design and were further divided into three replicates with 10birds per replicate. Selenium was administered orally through their drinking water in three levels such that treatment (T ) served as control. T , T , and T received 0.2mg, 0.4mg, 1 2 3 4 and 0.6mg, respectively. Data were collected on growth performance, haematological indices, carcass characteristics and sensory properties. Results showed selenium significantly (p&lt;0.05) improved the final body weight (FBW), carcass weight, dressed weight of the birds and feed conversion ratio (FCR). Birds onT (2123.33g) had the highest 3 FBW with the least FCR (2.45) compared to those in other treatments. There were no significant (p&gt;0.05) differences on the sensory properties of the meat. Result from the study showed that selenium improved the haematological indices with increased packed cell volume and haemoglobin concentration. Results obtained from this study revealed that the inclusion of selenium especially at 0.4mg level (T ) improved the growth performance, 3 carcass characteristics as well as the health status of the birds without having any detrimental effect on the birds.&#x0D; &#x0D; &#x0D; &#x0D; &#x0D; Le rôle vital du sélénium dans diverses réactions métaboliques et son rôle en tant que composant des enzymes antioxydantes a réveillé l'intérêt de la recherche dans la production de bétail. Son influence sur la fertilité des animaux, la production et la prévention des maladies est soumise à des recherches en cours. La carence du sélénium présente un effet négatif grave sur les muscles squelettiques des animaux et cardiaques qui réduira à leur tour la croissance et il y a de la pénurie d'informations sur ses effets sur la performance de la croissance, les indices hématologiques et les caractéristiques de la carcasse du poulet à griller, la raison de cette étude. Une expérience a été réalisée pour enquêter sur l'effet du sélénium sur la performance de la croissance, les indices hématologiques, les caractéristiques de la carcasse et les propriétés sensorielles des oiseaux de poulets à griller. Un total de poussins âgés de 120 jours ont été attribués au hasard à quatre traitements dans une conception complètement randomisée et ont été divisés davantage en trois réplicats avec 10 oiseaux par réplication. Le sélénium a été administré par voie orale à travers leur eau potable dans trois niveaux de ce type de traitement (T ) servi de contrôle. T , T et T ont reçu 1 2 3 4 0,2 mg, 0,4 mg et 0,6 mg, respectivement. Les données ont été collectées sur la performance de la croissance, les indices hématologiques, les caractéristiques de la carcasse et les propriétés sensorielles. Les résultats montraient de manière significative sélénium (P&lt;0,05) amélioré le poids corporel final (PCF), le poids de la carcasse, le poids habillé des oiseaux et le rapport de conversion d'alimentation (RCA). Les oiseaux sur T (2123.33g) ont eu le plus 3 haut PCF avec le moins de RCA (2,45) par rapport à ceux d'autres traitements. Il n'y avait pas de différences significatives (p&gt; 0,05) sur les propriétés sensorielles de la viande. Le résultat de l'étude a montré que le sélénium a amélioré les indices hématologiques avec une augmentation du volume de cellules emballées et de la concentration en hémoglobine. Les résultats obtenus à partir de cette étude ont révélé que l'inclusion de sélénium en particulier à 0,4 mg de niveau (T ) a amélioré la performance de la croissance, les caractéristiques de la 3 carcasse ainsi que l'état de santé des oiseaux sans avoir d'effet néfaste sur les oiseaux.
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Sillau, A. Hugo, Robert E. McCullough, Rebecca Dyckes, Margueritte M. White, and Lorna G. Moore. "Chronic hypoxia increases MCA contractile response to U-46619 by reducing NO production and/or activity." Journal of Applied Physiology 92, no. 5 (2002): 1859–64. http://dx.doi.org/10.1152/japplphysiol.00797.2001.

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Chronic hypoxia alters contractile sensitivity of isolated arteries to α-adrenergic stimulation and other agonists. However, most studies have been performed in thoracic aortas or other large vessels making little contribution to vascular resistance in their respective circulations. To determine the effect of chronic hypoxia on the vasoconstrictor response in a small, resistance-sized vessel, we studied second and third generation middle cerebral arteries (MCA; ∼75-μm internal diameter before mounting). MCA were isolated from normoxic (inspired oxygen = 125 Torr) and hypoxic (8 wk at 3,960 m; inspired oxygen = 90 Torr) guinea pigs, and their vasoconstrictor responses were determined to the thromboxane mimetic U-46619 by using dual-pipette video microscopy. Arteries from hypoxic animals had greater contractile sensitivity to U-46619 compared with those of the normoxic animals (−log EC50 = 7.86 ± 0.11 vs. 7.62 ± 0.06, respectively, P &lt; 0.05). Addition of the nitric oxide (NO) inhibitor nitro-l-arginine (200 μM) to the vessel bath eliminated the differences in contractile sensitivity between the MCA from the normoxic and chronically hypoxic groups. Supplementation with l-arginine in the drinking water sufficient to raise plasma l-arginine levels 41% reduced MCA contractile sensitivity to U-46619 in the normoxic group (−log EC50 = 7.22 ± 0.31, P &lt; 0.05 compared with the nonsupplemented normoxic group) but not in the chronically hypoxic group. These results show that chronic hypoxia increases the sensitivity of the MCA to the vasoconstrictor U-46619, likely because of a reduction in NO production and/or activity.
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Ruddock, Andy. "Barry Gunter, Anders Hansen and Maria Touri. Alcohol Advertising and Young People’s Drinking: Representation, Reception and Regulation London: Palgrave, 2010." Social History of Alcohol and Drugs 26, no. 1 (2012): 94–96. http://dx.doi.org/10.1086/shad26010094.

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Godwin, A. Ebong, and S. Etuk Helen. "Impact of Anthropogenic Activities on Metal Load of Sagbama River, Niger Delta Region of Nigeria." Chemistry Research Journal 2, no. 2 (2017): 96–103. https://doi.org/10.5281/zenodo.13956354.

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Impact of anthropogenic activities on metal load of Sagbama River was investigated. Water samples were obtained at four (4) designated locations namely: Sagbama, Patani, Odi and Toru-Orua along Sagbama River in Bayelsa State, Nigeria. Standard procedures were employed for the collection and treatment of water samples. Samples collected were analysed using spectrophotometric methods for their copper, lead, iron, nickel, cadmium and zinc content. The following mean concentrations (mg/l) were recorded for the metals: (1.03&plusmn;0.14) Cu; (0.04&plusmn;0.01) Pb; (0.32&plusmn;0.03) Fe; (0.03&plusmn;0.01) Ni; (0.03&plusmn;0.01) Cd and (3.27&plusmn;0.23) Zn. The mean results of all the metals were higher than their recommended limits for drinking in Nigeria. Water quality assessment (WQA) revealed that, level of trace metals obtained rendered untreated water from Sagbama River unsuitable for human consumption. It also disclosed that all the locations studied were seriously and negatively impacted by activities within and around these areas. The general results indicated that, human activities in the studied area have impacted negatively on the quality of sagbama River regarding its metal contents. The environmental and health implications of metal status of Sagbama River have been enumerated.
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Crawford, Kate. "Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence." Perspectives on Science and Christian Faith 74, no. 1 (2022): 61–62. http://dx.doi.org/10.56315/pscf3-22crawford.

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ATLAS OF AI: Power, Politics, and the Planetary Costs of Artificial Intelligence by Kate Crawford. New Haven, CT: Yale University Press, 2021. 336 pages. Hardcover; $28.00. ISBN: 9780300209570. *Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence is Kate Crawford's analysis of the state of the AI industry. A central idea of her book is the importance of redefining Artificial Intelligence (AI). She states, "I've argued that there is much at stake in how we define AI, what its boundaries are, and who determines them: it shapes what can be seen and contested" (p. 217). *My own definition of AI goes something like this: I imagine a future where I'm sitting in a cafe drinking coffee with my friends, but in this future, one of my friends is a robot, who like me is trying to make a living in this world. A future where humans and robots live in harmony. Crawford views this definition as mythological: "These mythologies are particularly strong in the field of artificial intelligence, where the belief that human intelligence can be formalized and reproduced by machines has been axiomatic since the mid-twentieth century" (p. 5). I do not know if my definition of artificial intelligence can come true, but I am enjoying the process of building, experimenting, and dreaming. *In her book, she asks me to consider that I may be unknowingly participating, as she states, in "a material product of colonialism, with its patterns of extraction, conflict, and environmental destruction" (p. 38). The book's subtitle illuminates the purpose of the book: specifically, the power, politics, and planetary costs of usurping artificial intelligence. Of course, this is not exactly Crawford's subtitle, and this is where I both agree and disagree with her. The book's subtitle is actually Power, Politics, and the Planetary Costs of Artificial Intelligence. In my opinion, AI is more the canary in the coal mine. We can use the canary to detect the poisonous gases, but we cannot blame the canary for the poisonous gas. It risks missing the point. Is AI itself to be feared? Should we no longer teach or learn AI? Or is this more about how we discern responsible use and direction for AI technology? *There is another author who speaks to similar issues. In Weapons of Math Destruction, Cathy O'Neil states it this way, "If we had been clear-headed, we all would have taken a step back at this point to figure out how math had been misused ... But instead ... new mathematical techniques were hotter than ever ... A computer program could speed through thousands of resumes or loan applications in a second or two and sort them into neat lists, with the most promising candidates on top" (p. 13). *Both Crawford and O'Neil point to human flaws that often lead to well-intentioned software developers creating code that results in unfair and discriminatory decisions. AI models encode unintended human biases that may not evaluate candidates as fairly as we would expect, yet there is a widespread notion that we can trust the algorithm. For example, the last time you registered an account on a website, did you click the checkbox confirming that "yes, I read the disclaimer" even though you did not? When we click "yes" we are accepting this disclaimer and placing trust in the software. Business owners place trust in software when they use it to make predictions. Engineers place trust in their algorithms when they write software without rigorous testing protocols. I am just as guilty. *Crawford suggests that AI is often used in ways that are harmful. In the Atlas of AI we are given a tour of how technology is damaging our world: strip mining, labor injustice, the misuse of personal data, issues of state and power, to name a few of the concerns Crawford raises. The reality is that AI is built upon existing infrastructure. For example, Facebook, Instagram, YouTube, Amazon, TikTok have been collecting our information for profit even before AI became important to them. The data centers, CPU houses, and worldwide network infrastructure were already in place to meet consumer demand and geopolitics. But it is true that AI brings new technologies to the table, such as automated face recognition and decision tools to compare prospective employment applicants with diverse databases and employee monitoring tools that can make automatic recommendations. Governments, militaries, and intelligence agencies have taken notice. As invasion of privacy and social justice concerns emerge, Crawford calls us to consider these issues carefully. *Reading Crawford's words pricked my conscience, convicting me to reconsider my erroneous ways. For big tech to exist, to supply what we demand, it needs resources. She walks us through the many resources the technology industry needs to provide what we want, and AI is the "new kid on the block." This book is not about AI, per se; it is instead about the side effects of poor business/research practices, opportunist behavior, power politics, and how these behaviors not only exploit our planet but also unjustly affect marginalized people. The AI industry is simply a new example of this reality: data mining, low wages to lower costs, foreign workers with fewer rights, strip mining, relying on coal and oil for electricity (although some tech companies have made strides to improve sustainability). This sounds more like a parable about the sins of the tech industry than a critique about the dangers of AI. *Could the machine learning community, like the inventors of dynamite who wanted to simply help railroads excavate tunnels, be unintentionally causing harm? Should we, as a community, be on the lookout for these potential harms? Do we have a moral responsibility? Maybe the technology sector needs to look more inwardly to ensure that process efficiency and cost savings are not elevated as most important. *I did not agree with everything that Crawford classified as AI, but I do agree that as a community we are responsible for our actions. If there are injustices, then this should be important to us. In particular, as people of faith, we should heed the call of Micah 6:8 to act justly in this world, and this includes how we use AI. *Reviewed by Joseph Vybihal, Professor of Computer Science, McGill University, Montreal, PQ H3A 0G4.
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Bhandari, Sudhir, Ajit Singh Shaktawat, Bhoopendra Patel, et al. "The sequel to COVID-19: the antithesis to life." Journal of Ideas in Health 3, Special1 (2020): 205–12. http://dx.doi.org/10.47108/jidhealth.vol3.issspecial1.69.

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The pandemic of COVID-19 has afflicted every individual and has initiated a cascade of directly or indirectly involved events in precipitating mental health issues. The human species is a wanderer and hunter-gatherer by nature, and physical social distancing and nationwide lockdown have confined an individual to physical isolation. The present review article was conceived to address psychosocial and other issues and their aetiology related to the current pandemic of COVID-19. The elderly age group has most suffered the wrath of SARS-CoV-2, and social isolation as a preventive measure may further induce mental health issues. Animal model studies have demonstrated an inappropriate interacting endogenous neurotransmitter milieu of dopamine, serotonin, glutamate, and opioids, induced by social isolation that could probably lead to observable phenomena of deviant psychosocial behavior. Conflicting and manipulated information related to COVID-19 on social media has also been recognized as a global threat. Psychological stress during the current pandemic in frontline health care workers, migrant workers, children, and adolescents is also a serious concern. Mental health issues in the current situation could also be induced by being quarantined, uncertainty in business, jobs, economy, hampered academic activities, increased screen time on social media, and domestic violence incidences. The gravity of mental health issues associated with the pandemic of COVID-19 should be identified at the earliest. Mental health organization dedicated to current and future pandemics should be established along with Government policies addressing psychological issues to prevent and treat mental health issues need to be developed.&#x0D; &#x0D; References&#x0D; &#x0D; World Health Organization (WHO) Coronavirus Disease (COVID-19) Dashboard. 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Rouse, Steven V., Janet P. Trammell, Gary M. Bucciarelli, Dave Roberts, and Lee B. Kats. "The effect of a brief educational programme for improving attitudes about purified recycled water." Water and Environment Journal, April 27, 2024. http://dx.doi.org/10.1111/wej.12928.

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AbstractWith a growing need for efficient use of water in a large metropolitan community, a municipal water district has developed an experiential educational programme to help customers develop acceptance of purified recycled water (PRW). This programme involves touring a small‐scale working purification facility that does not provide consumer drinking water but serves as a demonstration centre. Two empirical studies demonstrated the positive impact of this educational program. In Study 1, a pre‐/post‐research design was used to examine scores on a measure of attitudes about PRW for 70 undergraduate students who were asked to tour the demonstration centre. These participants expressed more favourable attitudes after the tour than they expressed before the tour (t = 8.76, df = 68, p &lt; 0.001, d = 1.06), suggesting that the demonstration centre positively impacted attitudes about PRW. In Study 2, an experimental design allowed for a comparison of attitudes about PRW for undergraduate students who were given an informational tour of the demonstration centre (n = 27), compared to students who did not tour the demonstration centre until after their data were collected (n = 30). Participants who toured the demonstration centre expressed more positive attitudes on a self‐report measure of PRW attitudes than those who had not completed the tour (t = 2.24, df = 50.0, p = 0.03, d = 0.60); however, the two groups did not differ in the amount of water they sampled (t = 0.29, df = 55.65, p = 0.77, d = 0.08) or in facial expressions associated with happiness (t = 1.34, df = 53.89, p = 0.19, d = 0.38) or disgust (t = 0.86, df = 53.14, p = 0.40, d = 0.39) when drinking a sample of water. Together, these studies demonstrate the effectiveness of an experiential demonstration centre in increasing positive attitudes towards purified recycled water.
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Al-Attas, Alawi A. "Clinical importance of peri-ictal water drinking." Egyptian Journal of Neurology, Psychiatry and Neurosurgery 59, no. 1 (2023). http://dx.doi.org/10.1186/s41983-023-00694-8.

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Abstract Background Peri-ictal water drinking is drinking water within a short period or during a seizure. This behavior can be experienced in childhood and adulthood and commonly affects adults suffering from temporal lobe epilepsy. Peri-ictal water drinking has clinical importance for lateralizing signs in the non-dominant hemisphere. It has been found in up to 7–15% of patients with focal epilepsy. Case presentation This case study involved a 44-year-old right-handed female referred tour center as a case of drug-resistant epilepsy for presurgical evaluation. After evaluation in the Epilepsy Monitoring Unit, the patient was considered a candidate for right temporal lobectomy. The patient exhibited good outcome post-temporal lobectomy. Conclusions This case highlights the previously observed association between peri-ictal water drinking and the non-dominant hemisphere in patients with epilepsy. Clinicians must not overlook this automatic behavior that both patients and physicians usually underestimate because drinking water is a normal phenomenon.
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Mao, A. A., and M. Bhaumik. "<I>Chimonocalamus longiusculus</I> Hsueh &amp; T.P. Yi (Poaceae:Bambusoidae) a New Record for India." Nelumbo, December 12, 2010, 150–51. http://dx.doi.org/10.20324/nelumbo/v52/2010/57785.

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During Plant exploration tour to Apatani Plateau, Lower Subansiri district in Arunachal Pradesh in October 2008, an aromatic bamboo was collected by the first author. The plant sample was collected from the hills of 'Luro Poliyang' near Ziro town, the head quarter of Lower Subansiri district. A clump of yellowish green bamboo with long internodes, was spotted, growing inside the subtropical forest at an altitude of c. 1715m. On approaching the bamboo clump, the local guide told that the bamboo's internodes contain clear water which is aromatic and nice for drinking. On cutting one of the bamboo culms, to the suprise it was found as told by the local guide. A single internode contains about 25-50 ml of the sweet aromatic liquid. It was also observed that the freshly cut and split bamboo when kept in a room gives a strong swet aroma for about a week. The plants appear to be rare as there were only a few clumps found in the whole hill during the survey. On close examination along with studies confirmed thatthe plant was reported as endemic to China (Dezhu &amp; Stapleton 2006; Hsueh &amp; Yi 1979). This is the first report from India and hence it is a new distributional record.
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Billen, Dominic L. "The Potentials of Kabugan Cave for Ecotourism and Sustainable Resource Management." Philippine Social Development and Resource Management Journal 1, no. 1 (2019). http://dx.doi.org/10.36292/psdrmj.v1i1.32.

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Caves are valued for their scientific, economic, educational, cultural, historical and aesthetic importance. Because of this, the Philippine government has continuously implemented numerous initiatives for the protection and preservation of caves. To this end, many groups and agencies are conducting an assessment on the potential of caves for ecotourism purposes. This study was done to assess the Kabugan Cave in Brgy. Tagukon, Kabankalan City, Negros Occidental, Philippines. Specifically, it aimed to assess the biophysical condition of the cave, determine the faunal and floral species composition, the threats and the present use of the cave, and cave viability for ecotourism destination. The cave was 430.0 meter away from the main road and accessible by all means of land transportation. The surface was vegetated with different endemic and exotic plant species. Three vertebrate such as bats “Ptenochirus jagori”, birds “Aeodramus fuciphagus” frog “Platymantis species” and one invertebrate like Tailless whip scorpions “Amblypygi” that considered few. The cave is used as playing ground and resting area of the farmers. Source of drinking water was observed within the vicinity of the cave. Anthropogenic activities such as vandalism, graffiti, and hole digging inside the cave were drastically observed. The cave got an average assessment score of 0.62 and is classified as Class 3. This means that the cave is potential for ecotourism and safe to cater visitors for exploration, educational tour, research and other forms of documentation. It is recommended that Kabugan Cave should include in the Comprehensive Land Use Plan as a potential for ecotourism.
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Murtini, Umi, and Purnawan Hardiyanto. "Formulating the Strategy for Agrotourism Destinations: Nglingoo Tourism Vilage, Samigaluh, Kulon Progo." European Scientific Journal ESJ 10 (October 20, 2023). http://dx.doi.org/10.19044/esipreprint.10.2023.p680.

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This study aims to develop the strategy to attract tourists to visit the Nglinggo tea plantation as a tourist destination in Samigaluh, Kulon Progo Regency. The research data used primary data which was collected using interviews, filling out questionnaires and focus group discussions. The data were obtained from the tourists who are visiting the Nglinggo tea plantation, the tour managers and Pager Harjo village officials. The analysis tools used the External Factor Evaluation Matrix (EFE), Internal Factor Evaluation Matrix (IFE) and the Quantitative Strategic Planning Matrix (QSPM). From the results of the IFE and EFE matrices, then SWOT table is compiled to obtain several alternative strategies. The alternative strategies that exist are analyzed using QSPM to get the right strategy. The results of the analysis obtained IFE and EFE values above the average. The educational value of picking and processing tea and its culture had a greater value than its weaknesses, namely the destruction by tourists, lack of roads and electricity infrastructures. The external environmental conditions that become the opportunities are the changes in people's lifestyles, the support from the government for tourism development and the good image by tourists. The strategic options that can be taken are: making the activity of drinking tea as a tradition in Indonesia, increasing the educational tours of picking and processing tea, working with the government to build roads that facilitate the tourist to get to the tourist attractions safer and increasing the electrical installations around the tourist attractions as well as educating the public and the tourists about the conservation of the environment.
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37

Brien, Donna Lee. "Planning Queen Elizabeth II’s Visit to Bondi Beach in 1954." M/C Journal 26, no. 1 (2023). http://dx.doi.org/10.5204/mcj.2965.

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Introduction On Saturday 6 February 1954, on the third day of the Australian leg of their tour of the Commonwealth, Queen Elizabeth II and Prince Philip, the Duke of Edinburgh, visited Sydney’s Bondi Beach. The specially-staged Royal Surf Carnival they witnessed—comprising a spectacular parade, surf boat races, mock resuscitations and even unscheduled surf rescues—generated extensive media coverage. Attracting attention from historians (Warshaw 134; Ford 194–196), the carnival lingers in popular memory as not only a highlight of the Australian tour (Conway n.p.; Clark 8) and among the “most celebrated events in Australian surf lifesaving history” (Ford et al. 5) but also as “the most spectacular occasion [ever held] at Bondi Beach” (Lawrence and Sharpe 86). It is even, for some, a “highlight of the [Australian] post-war period” (Ford et al. 5). Despite this, the fuller history of the Queen’s visit to Bondi, including the detailed planning involved, remains unexplored. A small round tin medal, discovered online, offered a fresh way to approach this event. 31mm in diameter, 2mm in depth, this dual-sided, smooth-edged medal hangs from a hoop on approximately 80mm of discoloured, doubled red, white, and blue striped ribbon, fastened near its end with a tarnished brass safety pin. The obverse features a relief portrait of the youthful Queen’s face and neck in profile, her hair loosely pulled back into a low chignon, enclosed within a striped symmetrical scrolled border of curves and peaks. This is encircled with another border inscribed in raised capitals: “Her Majesty Queen Elizabeth II. Royal Visit to Waverley N.S.W.” The reverse features a smooth central section encircled with the inscription (again in raised capitals), “Presented to the Children of Waverley N.S.W. 1954”, the centre inscribed, “By Waverley Municipal Council C.A. Jeppesen Mayor”. Figs. 1 &amp; 2: Medal, c.1954. Collection of the Author. Medals are often awarded in recognition of achievement and, in many cases, are worn as prominent components of military and other uniforms. They can also be made and gifted in commemoration, which was the case with this medal, one of many thousands presented in association with the tour. Made for Waverley Council, it was presented to all schoolchildren under 15 in the municipality, which included Bondi Beach. Similar medals were presented to schoolchildren by other Australian councils and States in Australia (NAA A462). This gifting was not unprecedented, with medals presented to (at least some) Australian schoolchildren to commemorate Queen Victoria’s 1897 Diamond Jubilee (The Age 5; Sleight 187) and the 1937 coronation of King George VI and Queen Elizabeth (“Coronation Medals” 6). Unable to discover any provenance for this medal aside from its (probable) presentation in 1954 and listing for sale in 2021, I pondered instead Waverley Council’s motivation in sourcing and giving these medals. As a researcher, this assisted me in surmounting the dominance of the surf carnival in the history of this event and led to an investigation of the planning around the Bondi visit. Planning Every level of government was involved in planning the event. Created within the Prime Minister’s Department, the Royal Visit Organisation 1954—staffed from early 1953, filling positions from within the Commonwealth Public Service, armed services and statutory authorities—had overall authority over arrangements (NAA 127, 134). National planning encompassed itineraries, travel arrangements, security, public relations, and protocol as well as fly and mosquito control, the royals’ laundry arrangements, and advice on correct dress (NAA: A1533; NAA: A6122; NAA: A9708, RV/DD Annex.15; NAA: A1838, 1516/11 Parts 1&amp;2; NAA: A9708, RV/CD; NAA: A9708, RV/CQ; NAA: A9708, RV/T). Planning conferences were held with State officials who developed State visit programs and then devolved organisational responsibilities to Councils and other local organisations (NAA: A9708, RV/DD Annex.2; NAA: A9708, RV/DD Annex.3). Once the Bondi Beach location was decided, the Surf Life Saving Association of Australia received a Royal Command to stage a surf carnival for the royals. This command was passed to the president of the Bondi club, who organised a small delegation to meet with government representatives. A thirteen-member Planning Committee, all men (“The Queen to See” 12), was appointed “with full power to act without reference to any other body” (Meagher 6). They began meeting in June 1953 and, soon after this, the carnival was announced in the Australian press. In recognition, the “memorable finale” of a Royal Command Performance before the Queen in London in November 1953 marked the royal couple’s impending tour by filling the stage with people from Commonwealth countries. This concluded with “an Australian tableau”. Alongside people dressed as cricketers, tennis players, servicemen, and Indigenous people, a girl carrying a huge bunch of bananas, and a couple in kangaroo suits were six lifesavers dressed in Bondi march-past costumes and caps, carrying the club flag (Royal Variety Charity n.p.). In deciding on a club for the finale, Bondi was “seen the epitome of the surf lifesaving movement—and Australia” (Brawley 82). The Planning Committee worked with representatives from the police, army, government, local council, and ambulance services as well as the media and other bodies (Meagher 6). Realising the “herculean task” (Meagher 9) ahead, the committee recruited some 170 members (again all men) and 20 women volunteers from the Bondi and North Bondi Surf Clubs to assist. This included sourcing and erecting the carnival enclosure which, at over 200 meters wide, was the largest ever at the beach. The Royal dais that would be built over the promenade needed a canvas cover to shield the royal couple from the heat or rain. Seating needed to be provided for some 10,500 paying spectators, and eventually involved 17 rows of tiered seating set across the promenade, 2,200 deckchairs on the sand in front, and, on each flank, the Bondi Surf Club’s tiered stands. Accommodations also had to be provided at selected vantage points for some 100 media representatives, with a much greater crowd of 50–60,000 expected to gather outside the enclosure. Four large tents, two at each end of the competition area, would serve as both change rooms and shady rest areas for some 2,000 competitors. Two additional large tents were needed, one at each end of the lawns behind the beach, fitted out with camp stretchers that had to be sourced for the St John Ambulance Brigade to deal with first-aid cases, most of whom were envisaged to come from the crowds due to heat stroke (Meagher 6–7). The committee also had to solve numerous operational issues not usually associated with running a surf carnival, such as ensuring sufficient drinking water for so many people on what might be a very hot day (“The Queen to See” 12). With only one tap in the carnival area, the organisers had to lay a water line along the entire one-kilometre length of the promenade with double taps every two to three metres. Temporary toilets also had to be sourced, erected, and serviced. Self-financing and with costs adding up, sponsors needed to be secured to provide goods and services in return for advertising. An iced water unit was, for instance, provided on the dais, without cost, by the ElectrICE Commercial Refrigeration company. The long strip of red carpet laid from where the royals would alight from their car right through the dais was donated by the manufacturer of Feltex, a very popular Australian-made wool carpet. Prominent department store, Anthony Horden’s, loaned the intricately carved chairs to be used by the Royal couple and other officials, while The Bondi Diggers Club provided chrome plated chairs for other official guests, many of whom were the crew of royal yacht, the S.S. Gothic (Meagher 6). Fig. 3: “Feltex [Advertisement].” The Australian Home Beautiful Nov. 1954: 40. http://nla.gov.au/nla.obj-2985285882. The Ladies Committees of the Bondi and North Bondi surf clubs were tasked with organising and delivering lunch and drinks to over 400 officials, all of whom were to stay in position from early morning until the carnival concluded at 5 pm (Meagher 6). Girl members of the Bondi social clubs were to act as usherettes. Officials describe deciding who would meet, or even come in any close proximity to, the Queen as “most ticklish” and working with mayors and other officials a “headache” (“Socialites” 3). In Bondi, there were to be notably few officials sitting with the royal couple, but thousands of “ordinary” spectators seated around the carnival area. On her arrival, it was planned that the Queen would walk through a guard of honour of lifesavers from each Australian and New Zealand club competing in the carnival. After viewing the finals of the surf boat races, the Queen would meet the team captains and then, in a Land Rover, inspect the massed lifesavers and greet the spectators. Although these activities were not contentious, debate raged about the competitors’ uniforms. At this time, full-length chest-covering costumes were normally worn in march-past and other formal events, with competitors stripping down to trunks for surf races and beach events. It was, however, decided that full-length costumes would be worn for the entirety of the Queen’s visit. This generated considerable press commentary that this was ridiculous, and charges that Australians were ashamed of their lifesavers’ manly chests (“Costume Rule” 3). The president of the Bondi Life Saving Club, however, argued that they did not want the carnival spoiled by lifesavers wearing “dirty … track suits, football guernseys … old football shorts … and just about everything except proper attire” (ctd. in Jenkings 1). Waverley Council similarly attempted to control the appearance of the route through which the royals would travel to the beach on the day of the carnival. This included “a sequence of signs along the route” expressing “the suburb’s sentiments and loyalty” (“Queen in the Suburbs” 4; see also, “The Royal Tour” 9). Maintaining that “the greatest form of welcome will be by the participation of the residents themselves”, the Mayor sought public donations to pay for decorations (with donors’ names and amounts to be published in the local press, and these eventually met a third of the cost (“The Royal Tour” 9; Waverley Council n.p.). In January 1954, he personally appealed to those on the route to decorate their premises and, in encouragement, Council provided substantial prizes for the most suitably decorated private and commercial premises. The local Chamber of Commerce was responsible for decorating the transport and shopping hub of Bondi Junction, with many businesses arranging to import Coronation decorations from England (“Queen in the Suburbs” 4; “The Royal Tour” 9). With “colorful activity” providing the basis of Council’s plan (“Queen in the Suburbs” 4), careful choreography ensured that thousands of people would line the royal route through the municipality. In another direct appeal, the Mayor requested that residents mass along the roadsides, wearing appropriate rosettes or emblems and waving flags (“Queen in the Suburbs” 4; “The Royal Tour” 9). Uniformed nurses would also be released from duty to gather outside the War Memorial Hospital as the royals passed by (“Royal Visit” n.p.). At the largest greenspace on the route, Waverley Park, some 10,000 children from the municipality’s 18 schools would assemble, all in uniform and wearing the medal to be presented to them to commemorate the visit. Children would also be provided with large red, white, or blue rosettes to wave as the royals drove by. A special seating area near the park was to be set aside for the elderly and ex-servicemen (“Queen in the Suburbs” 4). Fostering Expectations As the date of the visit approached, preparation and anticipation intensified. A week before, a detailed visit schedule was published in local newspaper Bondi Daily. At this time, the Royal Tour Decorations Committee (comprised of Aldermen and prominent local citizens) were “erecting decorations at various focal points” throughout the municipality (“The Royal Tour” 9). On 4 February, the Planning Committee held their final meeting at the Bondi Beach clubhouse (Meagher 6). The next day, the entire beach was cleaned and graded (Wilson 40). The afternoon before the visit, the Council’s decoration competition was judged, with the winners a house alongside Waverley Park and the beachside Hotel Astra (“Royal Visit” n.p.), one of 14 Sydney hotels, and the only one in Bondi, granted permission to sell liquor with meals until the extended hour of 11.00 pm during the Royal visit (“State House” 5). On the day of the surf carnival, The Sydney Morning Herald featured a large photograph of the finishing touches being put to the official dais and seating the day before (“Stage Set” 15). In reality, there was still a flurry of activity from daybreak on the day itself (Meagher 7), with the final “tidying up and decorating still proceeding” (Meagher 7) as the first carnival event, the Senior boat race heats, began at 10.00 am (“N.Z. Surf” 15). Despite some resident anger regarding the area’s general dilapidation and how the money being spent on the visit could have been used for longstanding repairs to the Pavilion and other infrastructure (Brawley 203), most found the decorations of the beach area appealing (“Royal Visit” n.p.). Tickets to the carnival had sold out well in advance and the stands were filled hours before the Queen arrived, with many spectators wearing sundresses or shorts and others stripping down to swimsuits in the sunshine (“Royal Visit” n.p.). With Police Inspector Michael O’Neill’s collapse and death at a royal event the day before thought to be the result of heat exposure, and the thermometer reaching the high 80s°F (low 30s°C), a large parasol was sourced to be held over the Queen on the dais (Meagher 8). A little after 3:15 pm, the surf club’s P.A. system advised those assembled at the beach that the royal party had left Randwick Racecourse on time and were proceeding towards them (“Queen’s Visit to Races” 17), driving through cheering crowds all the way (“Sydney” 18). At Waverley Park, Council had ensured that the waiting crowds had been entertained by the Randwick-Coogee pipe band (“Royal Visit” n.p.) and spirits were high. Schoolchildren, wearing their medals, lined the footpaths, and 102-year-old Ernest Dunn, who was driven to the park in the morning by police, was provided with a seat on the roadway as well as tea and sandwiches during his long wait (“Royal Tour Highlights” 2; “Royal Visit” n.p.). The royal couple, driving by extremely slowly and waving, were given a rousing welcome. Their attire was carefully selected for the very warm day. The Queen wore a sunny lemon Dior-styled cap-sleeved dress, small hat and white accessories, the Duke a light-coloured suit and tie. It was observed that she wore heavier makeup as a protection against the sun and, as the carnival progressed, opened her handbag to locate her fashionable sunglasses (“Thrills” 1). The Duke also wore sunglasses and used race binoculars (Meagher 8). The Result Despite the exhaustive planning, there were some mishaps, mostly when the excitement of the “near-hysterical crowds” (Hardman n.p.) could not be contained. In Double Bay, for instance, as the royals made their way to Bondi, a (neither new nor clean) hat thrown into the car’s rear seat struck the Duke. It was reported that “a look of annoyance” clouded his face as he threw it back out onto the road. At other points, flags, nosegays, and flutter ribbons (long sticks tied with lengths of coloured paper) were thrown at, and into, the Royal car. In other places, hundreds raced out into the roadway to try to touch the Queen or the Duke. They “withstood the ordeal unflinchingly”, but the Duke was reportedly concerned about “this mass rudeness” (“Rude Mobs” 2). The most severe crowding of the day occurred as the car passed through the centre of Bondi Junction’s shopping district, where uniformed police had to jump on the Royal car’s running boards to hold off the crowds. Police also had to forcibly restrain a group of men who rushed the car as it passed the Astra Hotel. This was said to be “an ugly incident … resentment of the police action threatened to breed a riot” (“Rude Mobs” 2). Almost everything else met, and even exceeded, expectations. The Queen and Duke’s slow progress from Bondi Road and then, after passing under a large “Welcome to Bondi” sign, their arrival at the entrance to the dais only three minutes late and presence at the carnival went entirely to plan and are well documented in minute-by-minute detail. This includes in detailed press reports, newsreels, and a colour film, The Queen in Australia (1954). Their genuine enjoyment of the races was widely commented upon, evidenced in how they pointed out details to each other (Meagher 8), the number of times the Duke used his binoculars and, especially, in their reluctance to leave, eventually staying more than double the scheduled time (“Queen Delighted” 7). Sales of tickets and programs more than met the costs of mounting the event (Meagher 8–9) and the charity concert held at the beach on the night of the carnival to make the most of the crowds also raised significant funds (“Queen in the Suburbs” 4). Bondi Beach looked spectacularly beautiful and gained considerable national and international exposure (Landman 183). The Surf Life Saving Association of Australia’s president noted that the “two factors that organisation could not hope to control—weather and cooperation of spectators—fulfilled the most optimistic hopes” (Curlewis 9; Maxwell 9). Conclusion Although it has been stated that the 58-day tour was “the single biggest event ever planned in Australia” (Clark 8), focussing in on a single event reveals the detailed decentralised organisation which went into both each individual activity as well as the travel between them. It also reveals how significantly responsible bodies drew upon volunteer labour and financial contributions from residents. While many studies have discussed the warm welcome given to the monarch by Australians in 1954 (Connors 371–2, 378), a significant finding from this object-inspired research is how purposefully Waverley Council primed this public reception. The little medal discussed at the opening of this discussion was just one of many deliberate attempts to prompt a mass expression of homage and loyalty to the sovereign. It also reveals how, despite the meticulous planning and minute-by-minute scheduling, there were unprompted and impulsive behaviours, both by spectators and the royals. Methodologically, this investigation also suggests that seemingly unprepossessing material remnants of the past can function as portals into larger stories. In this case, while an object biography could not be written of the commemorative medal I stumbled upon, a thoughtful consideration of this object inspired an investigation of aspects of the Queen’s visit to Bondi Beach that had otherwise remained unexplored. References Brawley, Sean. “Lifesavers of a Nation.” 3 Feb. 2007: 82. [extract from The Bondi Lifesaver: A History of an Australian Icon. Sydney: ABC Books, 2007.] Clark, Andrew. “The Queen’s Royal Tours of Australia Remembered: Reflection.” The Australian Financial Review 10 Sep. 2022: 8. Connors, Jane. “The 1954 Royal Tour of Australia.” Australian Historical Studies 25 (1993): 371–82. Conway, Doug. “Queen’s Perennial Pride in Australia.” AAP General News Wire 26 Nov. 2021: n.p. “Coronation Medals Presented to School Children: 6000 Distributed in Rockhampton District.” Morning Bulletin 12 May 1937: 6. “Costume Rule for Queen’s Bondi Visit.” Barrier Miner 18 Dec. 1953: 3. Curlewis, Adrian. “Letter.” Bondi Surfer: Official Organ of the Bondi Surf Bathers’ Life Saving Club 2.7 (1954): 9. Ford, Caroline. Sydney Beaches: A History. Sydney: NewSouth Publishing, 2014. Ford, Caroline, Chris Giles, Danya Hodgetts, and Sean O’Connell. “Surf Lifesaving: An Australian Icon in Transition.” Australian Bureau of Statistics Year Book, Australia 2007. Ed. Dennis Trewin. Canberra: Australian Bureau of Statistics, 2007. 1–12. Hardman, Robert. Our Queen. London: Hutchinson, 2011. &lt;https://www.google.com.au/books/edition/OurQueen/DySbU9r0ABgC&gt;. Jenkings, Frank. “Editorial.” Bondi Surfer: Official Organ of the Bondi Surf Bathers’ Life Saving Club 2.6 (1954): 1. Landman, Jane. “Renewing Imperial Ties: The Queen in Australia.” The British Monarchy on Screen. Ed. Mandy Merck. Manchester: Manchester UP, 2016. 181–204. Lawrence, Joan, and Alan Sharpe. Pictorial History: Eastern Suburbs. Alexandria: Kingsclear Books, 1999. Maxwell, C. Bede. “Letter.” Bondi Surfer: Official Organ of the Bondi Surf Bathers’ Life Saving Club 2.7 (1954): 9. Meagher, T.W. “The Royal Tour Surf Carnival Bondi Beach, February 6, 1954.” Bondi Surfer: Official Organ of the Bondi Surf Bathers’ Life Saving Club 2.7 (1954): 6–9. National Archives of Australia (NAA): A462, 825/4/6, Royal tour 1954—Medals for School children—General representations, 1954. National Archives of Australia (NAA): A1533, 1957/758B, Royal Visit, 1953–1954. National Archives of Australia (NAA): A1838, 1516/11 Part 1, Protocol—Royal Visit, 1948–1954. National Archives of Australia (NAA): A1838, 1516/11 Part 2, Protocol—Royal Visit, 1954–1966. National Archives of Australia (NAA): A6122, 1861, Government Heads of State—Royal Visit 1954—ASIO file, 1953–1958. Canberra: Australian Security Intelligence Organization. National Archives of Australia (NAA): A9708, RV/CD, Fly and Mosquito Control. National Archives of Australia (NAA): A9708, RV/CQ, Laundry and Dry Cleaning and Pressing Arrangements. National Archives of Australia (NAA): A9708, RV/DD Annexure 2, Minutes of Conferences with State Directors, 22 January 1953–14 January 1954. National Archives of Australia (NAA): A9708, RV/DD Annexure 3, State Publications. National Archives of Australia (NAA): A9708, RV/DD Annexure 15, Report by Public Relations Officer. National Archives of Australia (NAA): A9708, RV/T, Matters Relating to Dress. National Archives of Australia (NAA). Royalty and Australian Society: Records Relating to The British Monarchy Held in Canberra. Research Guide. Canberra: Commonwealth of Australia, 1998. “N.Z. Surf Team in Dispute.” The Sydney Morning Herald 6 Feb. 1954: 15. “Queen Delighted by Carnival.” The Sun-Herald 7 Feb. 1954: 7. “Queen in the Suburbs: Waverley.” Sun 21 Jan. 1954: 4. “Queen’s Visit to Races: Drive in Suburbs.” The Daily Telegraph 6 Feb. 1954: 17. “Royal Tour Highlights.” The Mail 6 Feb. 1954: 2. Royal Variety Charity. “Coronation Year Royal Variety Performance.” London: London Coliseum, 2 Nov. 1953. &lt;https://www.royalvarietycharity.org/royal-variety-performance/archive/detail/1953-london-coliseum&gt;. “Royal Visit to Waverley.” Feb. 1954 [Royal Visit, 1954 (Topic File). Local Studies Collection, Waverley Library, Bondi Junction, LS VF] “Rude Mobs Spoil Happy Reception.” The Argus 8 Feb. 1954: 2. Sleight, Simon. Young People and the Shaping of Public Space in Melbourne, 1870–1914. Abingdon: Routledge, 2016. “Socialites in for Rude Shock on Royal Tour Invitations.” Daily Telegraph 3 Jan. 1954: 3. “Stage Set for Royal Surf Carnival at Bondi.” The Sydney Morning Herald 6 Feb. 1954: 15. “State House Rehearses Royal Opening.” The Sydney Morning Herald 27 Jan. 1954: 5. “Sydney.” Women’s Letters. The Bulletin 10 Feb. 1954: 18. The Age 24 Jun. 1897: 5. The Queen in Australia. Dir. Colin Dean. Australian National Film Board, 1954. “The Queen to See Lifesavers.” The Daily Telegraph 24 Aug. 1953: 12. “The Royal Tour.” Bondi Daily 30 Jan. 1954: 9. “Thrills for the Queen at Bondi Carnival—Stayed Extra Time.” The Sun-Herald 7 Feb. 1954: 1. Warshaw, Matt. The History of Surfing. San Fransisco: Chronicle Books, 2010. Wilson, Jack. Australian Surfing and Surf Lifesaving. Adelaide: Rigby, 1979.
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Lusk, Mary, Gurpal S. Toor, and Tom Obreza. "Onsite Sewage Treatment and Disposal Systems: Bacteria and Protozoa." EDIS 2011, no. 8 (2011). http://dx.doi.org/10.32473/edis-ss552-2011.

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Keeping disease-causing microorganisms out of groundwater used for drinking water supplies is important to protect human health. This 7-page fact sheet reports the sources of bacteria and protozoa in wastewater, discusses diseases associated with drinking water contaminated with wastewater, and then details their fate in septic systems. Written by Mary Lusk, Gurpal S. Toor, and Tom Obreza, and published by the UF Department of Soil and Water Science, July 2011. (Photo by Tara Piasio)&#x0D; http://edis.ifas.ufl.edu/ss552
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Lusk, Mary, Gurpal S. Toor, and Thomas Obreza. "Onsite Sewage Treatment and Disposal Systems: Viruses." EDIS 2011, no. 10 (2011). http://dx.doi.org/10.32473/edis-ss553-2011.

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Keeping disease-causing microorganisms out of groundwater used for drinking water supplies is important to protect human health. This 7-page fact sheet characterizes the behavior of viruses in septic systems and the soil drain field and summarizes what we know about the extent and character of groundwater contamination with viruses emanating from septic systems. Written by Mary Lusk, Gurpal S. Toor, and Tom Obreza, and published by the UF Department of Soil and Water Science, October 2011. SL351/SS553: Onsite Sewage Treatment and Disposal Systems: Viruses (ufl.edu)
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Toor, Gurpal S., and Mary Lusk. "Reclaimed Water Use in the Landscape: Understanding Landscape Irrigation Water Quality Tests." EDIS 2011, no. 2 (2011). http://dx.doi.org/10.32473/edis-ss546-2011.

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Reclaimed water is former wastewater from households, schools, offices, hospitals, and commercial and industrial facilities that has been disinfected and treated to remove certain impurities such as nutrients and pathogens. After flowing out of wastewater treatment plants, reclaimed water is piped back to communities for reuse in numerous domestic, industrial, and agricultural applications. Though reclaimed water cannot be used for drinking water in Florida, it is considered highly safe and reliable for non-potable water needs. This fact sheet is one of a series titled Reclaimed Water Use in the Landscape written by Gurpal S. Toor and Mary Lusk and published by the UF Department of Soil and Water Science, January 2011. SL341/SS546: Reclaimed Water Use in the Landscape: Understanding Landscape Irrigation Water Quality Tests (ufl.edu)
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Toor, Gurpal S., and Mary Lusk. "Reclaimed Water Use in the Landscape: Constituents of Concern in Reclaimed Water." EDIS 2011, no. 2 (2011). http://dx.doi.org/10.32473/edis-ss543-2011.

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Reclaimed water is former wastewater from households, schools, offices, hospitals, and commercial and industrial facilities that has been disinfected and treated to remove certain impurities such as nutrients and pathogens. After flowing out of wastewater treatment plants, reclaimed water is piped back to communities for reuse in numerous domestic, industrial, and agricultural applications. Though reclaimed water cannot be used for drinking water in Florida, it is considered highly safe and reliable for non-potable water needs. This fact sheet is one of a series titled Reclaimed Water Use in the Landscape written by Gurpal S. Toor and Mary Lusk and published by the UF Department of Soil and Water Science, January 2011. SL338/SS543: Reclaimed Water Use in the Landscape: Constituents of Concern in Reclaimed Water (ufl.edu)
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Toor, Gurpal S., and Mary Lusk. "Reclaimed Water Use in the Landscape: What's in Reclaimed Water and Where Does It Go?" EDIS 2011, no. 2 (2011). http://dx.doi.org/10.32473/edis-ss542-2011.

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Reclaimed water is former wastewater from households, schools, offices, hospitals, and commercial and industrial facilities that has been disinfected and treated to remove certain impurities such as nutrients and pathogens. After flowing out of wastewater treatment plants, reclaimed water is piped back to communities for reuse in numerous domestic, industrial, and agricultural applications. Though reclaimed water cannot be used for drinking water in Florida, it is considered highly safe and reliable for non-potable water needs. This fact sheet is one of a series titled Reclaimed Water Use in the Landscape written by Gurpal S. Toor and Mary Lusk and published by the UF Department of Soil and Water Science, January 2011. SL337/SS542: Reclaimed water use in the landscape: What's in reclaimed water and where does it go? (ufl.edu)
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43

Toor, Gurpal S., and Mary Lusk. "Reclaimed Water Use in the Landscape: Managing Salinity, Sodicity, and Specific Ions in Sites Irrigated with Reclaimed Water." EDIS 2011, no. 2 (2011). http://dx.doi.org/10.32473/edis-ss545-2011.

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Reclaimed water is former wastewater from households, schools, offices, hospitals, and commercial and industrial facilities that has been disinfected and treated to remove certain impurities such as nutrients and pathogens. After flowing out of wastewater treatment plants, reclaimed water is piped back to communities for reuse in numerous domestic, industrial, and agricultural applications. Though reclaimed water cannot be used for drinking water in Florida, it is considered highly safe and reliable for non-potable water needs. This fact sheet is one of a series titled Reclaimed Water Use in the Landscape written by Gurpal S. Toor and Mary Lusk and published by the UF Department of Soil and Water Science, January 2011. SL340/SS545: Reclaimed Water Use in the Landscape: Managing Salinity, Sodicity, and Specific Ions in Sites Irrigated with Reclaimed Water (ufl.edu)
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44

Phillips, Jennifer Anne. "Closure through Mock-Disclosure in Bret Easton Ellis’s Lunar Park." M/C Journal 12, no. 5 (2009). http://dx.doi.org/10.5204/mcj.190.

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In a 1999 interview with the online magazine The AV Club, a subsidiary of satirical news website, The Onion, Bret Easton Ellis claimed: “I’ve never written a single scene that I can say took place, I’ve never written a line of dialogue that I’ve heard someone say or that I have said” (qtd. in Klein). Ten years later, in the same magazine, Ellis was reminded of this quote and asked why most of his novels have been perceived as veiled autobiographies. Ellis responded:Well, they are autobiographical in the sense that they reflect who I was at a particular moment in my life. There was talk of a memoir, and I realized why I couldn’t write a memoir, because the books are the memoir—they completely sum up how I was feeling, what I was thinking about, what my obsessions were, what I was fantasizing about, who I was, in a fictional context over the last 25 years or so (qtd. in Tobias).Despite any protestations to the contrary, Bret Easton Ellis’s novels have included various intentional and unintentional disclosures which reflect the author’s personal experiences. This pattern of self-disclosure became most overt in his most recent novel, Lunar Park (2005), in which the narrator shares a name, vocation and many aspects of his personal history with Ellis himself. After two decades and many assumptions made about Ellis’s personal life in the public media, it seems on the surface as if this novel uses disclosure as the site of closure for several rumours and relationships which have haunted his career. It is possible to see how this fictional text transgresses the boundaries between fiction and fact in an attempt to sever the feedback loop between the media’s representation of Ellis and the interpretation of his fictional texts. Yet it is important to note that with Ellis, there is always more beneath the surface. This is evident after only one chapter of Lunar Park when the novel changes form from an autobiography into a fictional ghost story, both of which are told by Bret Easton Ellis, a man who simultaneously reflects and refracts aspects of the real life author.Before analysing Lunar Park, it is helpful to consider the career trajectory which led to its creation. Bret Easton Ellis made his early fame writing semi-fictional accounts of rich, beautiful, young, yet ambitionless members of generation-X, growing up in the 1980s in America. His first novel, Less Than Zero (1985), chronicled the exploits of his protagonists as they drifted from party to party, from one meaningless sexual encounter to another; all while anesthetised on a cocktail of Valium, Prozac, Percocet and various illegal drugs. The brutal realism of his narrative, coupled with the structure—short vignettes like snapshots and short chapters told in simplistic style—led the text to be hailed as the first “MTV Novel” (Annesley 90; see also: Freese).It is not difficult to discover the many similarities that exist between the creator of Less Than Zero and his fictional creation, Clay, the novel’s narrator-protagonist. Both grew up in Los Angeles and headed east to attend a small liberal-arts college. Both Ellis’s and Clay’s parents were divorced and both young men grew up living in a house with their mother and their two sisters. Ellis’s relationship with his father was, by all accounts, as strained as what is represented in the few meetings Clay has with his own father in Less Than Zero. In these scenes, Clay describes a brief, perfunctory lunch meeting in an expensive restaurant in which Clay’s father is too preoccupied by work to acknowledge his son’s presence.Ellis’s second novel, The Rules of Attraction (1987), is set at Camden College, the same college that Clay attends in Less Than Zero. At one point, Clay even guest-narrates a chapter of The Rules of Attraction; the phrase, “people are afraid to walk across campus after midnight” (205) recalls the opening line of Less Than Zero, “people are afraid to merge on highways in Los Angeles” (5). Camden bears quite a few similarities with Bennington College, the college which Ellis himself was attending when Less Than Zero was published and Ellis was catapulted into the limelight. Even Ellis himself has admitted that the book is, “a completely fictionalized portrait of a group of people, all summations of friends I knew” (qtd. in Tobias).The authenticity of Ellis’s narrative voice was considered as an insight which came from participation (A Conversation with Bret Easton Ellis). The depiction of disenfranchised youth in the Reagan era in America was so compelling because Ellis seemed to personify and even embody the malaise and listlessness of his narrators in his public performances and interviews. In the minds of many readers and critics, Ellis’s narrators were a fictional extrapolation of Ellis himself. The association of Ellis to his fictional narrators backfired when Ellis’s third novel, American Psycho (1991), was published. The novel was criticised for its detached depiction of Patrick Bateman, who narrates in minute detail his daily routine which includes an extensive beauty regime, lunchtimes and dinnertimes spent in extravagant New York restaurants, a relationship with a fiancée and a mistress, a job on Wall Street in which he seems to do no real “work,” and his night-time hobby where brutally murders women, homeless men, gay men and even a small child. Bateman’s choice of victims can be interpreted as unconsciously aimed at anyone why may threaten his dominant position as a wealthy, white, heterosexual male. While Bateman kills as many men as he does women, his male victims are killed quickly in sudden bursts of violence. Bateman’s female victims are the subject of brutal torture, prolonged violent sexualized attacks, and in many cases inhumane post-mortem disfigurement and dismemberment.The public reception of American Psycho has been analysed as much as the text itself, (see: Murphet; Brien). Because American Psycho is narrated in the first-person voice of Bateman, there is no escape from his subjectivity. Many, including the National Organization of Women, interpreted this lack of authorial comment as Ellis’s tacit agreement and acceptance of Bateman’s behaviour. Another similar interpretation was made by Roger Rosenblatt in his pre-publication review of American Psycho in which he forthrightly encourages readers to “Snuff this Book” (Rosenblatt). Rosenblatt finds no ironic critique in Ellis’s representation of Bateman, instead finding himself at a loss to understand Ellis’s intention in writing American Psycho, saying “one only assumes, Mr. Ellis disapproves. It's a bit hard to tell what Mr. Ellis intends exactly, because he languishes so comfortably in the swamp he purports to condemn” (n.p.).In much the same way as Ellis’s previous narrators had reflected his experience and opinions, Ellis was considered as accepting and even glorifying the actions of a misogynistic serial killer. Ellis himself has commented on the popularised “misreading” of his novel: “Because I never step in anywhere and say, ‘Hey, this is all wrong,’ people get upset. That’s outrageous to me! Who’s going to say that serial killing is wrong?! Isn’t that a given? There’s no need to say that” (qtd. in. Klein)Ellis himself was treated as if he had committed the actual crimes that Patrick Bateman describes. The irony being that, as I have argued elsewhere (Phillips), there are numerous signs within the text which point to the possibility that Patrick Bateman did not commit the crimes as he claims: he can be interpreted as an unreliable narrator. Although the unreliability is Bateman’s narration doesn’t remove the effect which the reader experiences, it does indicate a distance between the author and the narrator. This distance was overlooked by many critics who interpreted Ellis as agreeing and condoning Bateman’s views and actions.When Ellis’s fourth novel, Glamorama was published, the decadent lifestyle represented in the text was again considered to be a reflection of Ellis’s personal experience. The star-studded parties and glamorous night clubs seemed to be lifted straight out of Ellis’s experience (although, no-one would ever claim that Ellis was a fashion-model-turned-international-terrorist like his narrator, Victor). One reviewer notes that “even when Bret Easton Ellis writes about killer yuppies and terrorist fashion models, a lot of people still think he's writing about himself” (Waldren).With the critical tendency to read an autobiographical confession out of Ellis’s fictional works firmly in place, it is not hard to see why Ellis decided to make the narrator of his fifth novel, Lunar Park, none other than Bret Easton Ellis himself. It is my contention that Lunar Park is the site of disclosures based on the real life of Bret Easton Ellis. I believe that Ellis chose the form of a mock-autobiography-turned-ghost-story as the site of exorcism for the many ghosts which have haunted his career, namely, his public persona and the publication of American Psycho. Ultimately, it is the exorcism of a more personal ghost, namely his father Robert Martin Ellis which provides the most private disclosure in the text and therefore the most touching, truthful and abiding site of closure for the entire novel and for Ellis himself. For ease, I will refer to the narrator of Lunar Park as Bret and the author of Lunar Park as Ellis.On the surface, it appears that Lunar Park is an autobiographical memoir. In one of the many mixed reviews of the novel (see: Murray; "Behind Bret's Mask"; Hand), Steve Almond’s title describes how Ellis masquerading as Ellis “is not a pretty sight” (Almond). The opening chapter is told in autobiographical style and charts Bret’s meteoric rise from college student to member of the literary brat pack (alongside Jay McInerney and Tama Jancowitz), to reviled author of American Psycho (1991) reaching his washed-up, drug-addled and near-death nadir during the Glamorama (1998) book tour. However, careful reading of this chapter reveals that the real-life Ellis is obscuring as much about himself as he appears to be revealing. Although it takes the form of a candid disclosure of his personal life, there are elements of the narrator’s story which do not agree with the public record of the author Ellis.The fictional Bret claims to have attended Camden College, and that his manuscript for Less Than Zero was a college project, discovered by his professor. While the plot of this story does reflect Ellis’s actual experience, he has set Bret’s story at Camden College, the fictional setting of The Rules of Attraction. By adding an element of fiction into the autobiographical account, Ellis is indicating that he is not identical to his narrating counterpart. It also signifies the Bret that exists in the fictional space whereas Ellis resides in the “real world.”In Lunar Park, Bret also talks about his relationship with Jayne Dennis. Jayne is described as a model-turned-actress, an up and coming Hollywood superstar who in the 1980s performed in films alongside Keanu Reeves. Jayne is one of the truly fictional characters in Lunar Park. She doesn’t exist outside of the text, except in two websites which were established to promote the publication of Lunar Park in 2005 (www.jaynedennis.com and www.jayne-dennis.com). While Bret and Jayne are dating, Jayne falls pregnant. Bret begs her to have an abortion. When Jayne decides to keep the child, her relationship with Bret falls apart. Bret meets his son Robby only twice from birth until the age of 10. The relationship between the fictional Bret and the fictional Jayne creates Robby, a fictional offspring who shares a name with Robert Martin Ellis (Bret and Ellis’s father).Many have been tempted to participate in Ellis’s game, to sift fact from fiction in the opening chapter of Lunar Park. Holt and Abbot published a two page point-by-point analysis of where the real-life Ellis diverged from the fictional Bret. The promotional website established by Ellis’s publisher was named www.twobrets.com to invite such a comparison. Although this game is invited by Ellis, he has also publicly stated that there is more to Lunar Park than the comparison between himself and his fictional counterpart:My worry is that people will want to know what’s true and what’s not […] All the things that are in the book—my quote-unquote autobiography—I just don’t want to answer any of those questions. I don’t like demystifying the text (qtd. in Wyatt n.p.)Although Ellis refuses to demystify the text, one of the purposes of inserting himself into the text is to trap readers in this very game, and to confuse fact with fiction. Although the text opens with a chapter which reads like Ellis’s autobiography, careful reading of the textual Bret against the extra-textual Ellis reveals that this chapter contains almost as much fiction as the “ghost story” which fills the remaining 400-odd pages. This ghost story could have been told by any first-person narrator. By writing himself into the text, Ellis is writing his public persona into the fictional character of Bret. One of the effects of blurring the lines between public and private, reality and fiction is that Ellis’s real-life disclosures invite the reader to read the fictional text against their extra-textual knowledge of Ellis himself. In this way, Ellis is able to address the many ghosts which have haunted his career—most importantly the public reception of American Psycho and his public persona. A more personal ghost is the ghost of Ellis’s father who has been written into the text, literally haunting Bret’s home with messages from beyond the grave. Closure occurs when these ghosts have been exorcised. The question is: is Lunar Park Ellis’s attempt to close down the public debates, or to add more fuel to the fire?One of the areas in which Ellis seeks to find closure is in the controversy surrounding American Psycho. Ellis uses his fictional voice to re-write the discourse surrounding the creation and reception of the text. There are deliberate contradictions in Bret’s version of writing American Psycho. In Lunar Park, Bret describes the writing process of American Psycho. In an oddly ornate passage for Ellis (who seldom uses adverbs), Bret describes how he would “fearfully watch my hands as the pen swept across the yellow legal pads” (19) blaming the “spirit” of Patrick Bateman for visiting and causing the book to be written. When it was finished, the “spirit” was “disgustingly satisfied” and stopped “gleefully haunting” Bret’s dreams. This shift in writing style may be an indication of a shift from reality into a fictionalised account of the writing of American Psycho. Much of the plot of Lunar Park is taken up with the consequences of American Psycho, when a madman starts replicating crimes exactly as they appear in the novel. It is almost as if Patrick Bateman is haunting Bret and his family. When informed that his fictional violence has disrupted his quiet suburban existence, Bret laments, “this was the moment that detractors of the book had warned me about: if anything happened to anyone as a result of the publication of this novel, Bret Easton Ellis was to blame” (181-2). By the end of Lunar Park Bret decides to “kill” Patrick Bateman once and for all, by writing an epilogue in which Bateman is burnt alive.On the surface, it appears that Lunar Park is the site of an apology about American Psycho. However, this is not entirely the case. Much of Bret’s description of writing American Psycho is contradictory to Ellis’s personal accounts where he consciously researched the gruesome details of Bateman’s crimes using an FBI training manual (Rose). Although Patrick Bateman is destroyed by the end of Lunar Park, extra-textually, neither Bret nor Ellis is not entirely apologetic for his creation. Bret argues that American Psycho was “about society and manners and mores, and not about cutting up women. How could anyone who read the book not see this?” (182). Extra-textually, in an interview Ellis admitted that when he re-read “the violence sequences I was incredibly upset and shocked […] I can't believe that I wrote that. Looking back, I realize, God, you really sort of stepped over a line there” (qtd. in Wyatt n.p.). However, in that same interview, Ellis admits to lying to reporters if he feels that the reporter is “out to get” him. Therefore, Ellis’s apology may not actually be an apology at all.Lunar Park presents an explanation about how and why American Psycho was written. This explanation is much akin to claiming that “the devil made me do it”, by arguing that Bret was possessed by “the spirit of this madman” (18). While it may seem that this explanation is an attempt to close the vast amount of discussion surrounding why American Psycho was written, Ellis is actually using his fictional persona to address the public outcry about his most controversial novel, providing an apology for a text, which is really no apology at all. Ultimately, the reliability of Bret’s account depends on the reader’s knowledge of Ellis’s public persona. This interplay between the fictional Bret and the real-life Ellis can be seen in Lunar Park’s account of the Glamorama publicity tour. In Lunar Park, Bret describes his own version of the Glamorama book tour. For Bret, this tour functions as his personal nadir, the point in his life where he hits rock bottom and looks to Jayne Dennis as his saviour. Throughout the tour, Bret describes taking all manner of drugs. At one point, threatened by his erratic behaviour, Bret’s publishers asked a personal minder to join the book tour, reporting back on Bret’s actions which include picking at nonexistent scabs, sobbing at his appearance in a hotel mirror and locking himself in a bookstore bathroom for over an hour before emerging and claiming that he had a snake living in his mouth (32-33).The reality of the Glamorama book tour is not anywhere near as wild as that described by Bret in Lunar Park. In reviews and articles addressing the real-life Glamorama book tour, there are no descriptions of these events. One article, from the The Observer (Macdonald), does describe a meeting over lunch where Ellis admits to drinking way too much the night before and then having to deal with phone calls from fans he can’t remember giving his phone-number to. However, as previously mentioned, in that same article a friend of Ellis’s is quoted as saying that Ellis frequently lies to reporters. Bret’s fictional actions seem to confirm Ellis’s real life “party boy” persona. For Moran, “the name of the author [him]self can become merely an image, either used to market a literary product directly or as a kind of free floating signifier within contemporary culture” (61). Lunar Park is about all of the connotations of the name Bret Easton Ellis. It is also a subversion of those expectations. The fictional Glamorama book tour shows Ellis’s media persona taken to an extreme until it becomes a self-embodying parody. In Lunar Park, Ellis is deliberately amplifying his public persona, accepting that no amount of truthful disclosure will erase the image of Bret-the-party-boy. However, the remainder of the novel turns this image on its head by removing Bret from New York and placing him in middle-American suburbia, married, and with two children in tow.Ultimately, although the novel appears as a transgression of fact and fiction, Bret may be the most fictional of all of Ellis’s narrators (with the exception of Patrick Bateman). Bret is married where Ellis is single. Bret is heterosexual whereas Ellis is homosexual, and used the site of Lunar Park to confirm his homosexuality. Bret has children whereas Ellis is childless. Bret has settled down into the heartland of American suburbia, a wife and two children in tow whereas Ellis has made it clear that this lifestyle is not one he is seeking. The novel is presented as the site of Ellis’s personal disclosure, and yet only creates more fictional fodder for the public image of Ellis, there are elements of true and personal disclosures from Ellis life, which he is using the text as the site for his own brand of closure. The most genuine and heartfelt closure is achieved through Ellis’s disclosure of his relationship with his father.The death of Ellis’s father, Robert Martin Ellis has an impact on both the textual and extra-textual levels of Lunar Park. Textually, the novel takes the form of a ghost story, and it is Robert himself who is haunting Bret. These spectral disturbances manifest themselves in Bret’s house which slowly transforms into a representation of his childhood home. Bret also receives nightly e-mails from the bank in which his father’s ashes have been stored in a safe-deposit box. These e-mails contain an attached video file showing the last few moments of Robert Martin Ellis’s life. Bret never finds out who filmed the video. Extra-textually, the death of Robert Martin Ellis is clearly signified in the fact that Lunar Park is dedicated to him as well as Michael Wade Kaplan, two men close to Ellis who have died. The trope of fathers haunting their sons is further highlighted by Ellis’s inter-textual references to Shakespeare’s Hamlet including a quote in the epigraph: “From the table of my memory / I’ll wipe away all trivial fond records, / all saws of books, all forms, all pressures past / that youth and observation copied there” (1.5.98-101). The names of various geographical locations in Bret’s neighbourhood: Bret and Jayne live on Elsinore Lane, named for Elsinore castle, Bret also visits Fortinbras Mall, Osric hotel and Ophelia Boulevard. In Hamlet, the son is called upon by the ghost of his father to avenge his death. In Lunar Park, Bret is called upon to avenge himself against the wrongs inflicted upon him by his own father.The ambiguity of the relationships between fathers and sons is summarised in the closing passage of the novel. So, if you should see my son, tell him I say hello, be good, that I am thinking of him and that I know he’s watching over me somewhere, and not to worry: that he can always find me here, whenever he wants, right here, my arms held out and waiting, in the pages, behind the covers, at the end of Lunar Park (453).Although Bret earlier signals the reader to interpret this passage as a message from Bret to his son Robby (45), it is also possible to interpret is as a message from the fictional Robert Martin Ellis to the fictional Bret. In this reading, Lunar Park is not just a novel, a game or a post-modern deconstruction of the fact and fiction binary, it instead becomes an exorcism for the author. The process of writing Lunar Park to casts the spectre of the real-life Robert Martin Ellis out of his life to a place where Bret (and Ellis) can always find him. This relationship is the site not only of disclosure – reflecting Ellis’s own personal angst with his late father – but of closure, where Ellis has channelled his relationship and indeed exorcised his father into the text.Lunar Park contains several forms of disclosures, most of which transgress the line between fiction and fact. Lunar Park does not provide a closure from the tendency to read autobiography into Ellis’s texts, instead, chapter one provides as much fiction as fact, as evident in the discussions of American Psycho and the Glamorama book tour. Although chapter one presents in an autobiographical form, the remainder of the text reveals how fictional “Bret Easton Ellis” really is. Much of Lunar Park can be interpreted as a puzzle whose answer depends on the reader’s knowledge and understanding of the public perception, persona and profile of Bret Easton Ellis himself. Although seeming to provide closure on the surface, by playing with fiction and fact, Lunar Park only opens up more ground for discussion of Ellis, his novels, his persona and his fictional worlds. These are discussions I look forward to participating in, particularly as 2010 will see the publication of Ellis’s sixth novel (and sequel to Less Than Zero), Imperial Bedrooms.Although much of Ellis’s game in Lunar Park is to tease the reader by failing to provide true disclosures or meaningful and finite closure, the ending of the Lunar Park indicates the most honest, heartfelt and abiding closure for the text and for Ellis himself. Devoid of games and extra-textual riddles, the end of the novel is a message from a father to his son. By disclosing details of his troubled relationship with his father, both Ellis and his fictional counterpart Bret are able to exorcise the ghost of Robert Martin Ellis. As the novel closes, the ghost who haunts the text has indeed been exorcised and is now standing, with “arms held out and waiting, in the pages, behind the covers, at the end of Lunar Park” (453). ReferencesAlmond, Steve. "Ellis Masquerades as Ellis, and It Is Not a Pretty Sight." Boston Globe 14 Aug. 2005.Annesley, James. Blank Fictions: Consumerism, Culture and the Contemporary American Novel. London: Pluto Press, 1998."Behind Bret's Mask." Manchester Evening News 10 Oct. 2005.Brien, Donna Lee. "The Real Filth in American Psycho: A Critical Reassessment." M/C Journal 9.5 (2006). 30 Nov. 2009 &lt; http://journal.media-culture.org.au/0610/01-brien.php &gt;.Ellis, Bret Easton. Less than Zero. London: Vintage, 1985.–––. The Rules of Attraction. London: Vintage, 1987.–––. American Psycho. London: Picador, 1991.–––. Glamorama. New York: Knopf, 1998.–––. Lunar Park. New York: Knopf, 2005.Freese, Peter. "Bret Easton Ellis, Less than Zero; Entropy in the 'Mtv Novel'?" Modes of Narrative: Approaches to American, Canadian and British Fiction. Eds. Reingard Nishik and Barbara Korts. Wurzburg: Konighausen and Naumann, 1990. 68–87. Hand, Elizabeth. "House of Horrors; Bret Easton Ellis, the Author of 'American Psycho,' Rips into His Most Frightening Subject Yet—Himself." The Washington Post 21 Aug. 2005.Klein, Joshua. "Interview with Bret Easton Ellis." The Onion AV Club 17 Mar.(1999). 5 Sep. 2009 &lt; http://www.avclub.com/articles/bret-easton-ellis,13586/ &gt;.Macdonald, Marianna. “Interview—Bret Easton Ellis—All Cut Up.” The Observer 28 June 1998.Moran, Joe. Star Authors. London: Pluto Press, 2000.Murphet, Julian. Bret Easton Ellis's American Psycho: A Reader's Guide. New York: Continuum, 2002.Murray, Noel. "Lunar Park [Review]." The Onion AV Club 2 Aug. 2005. 1 Nov. 2009 &lt; http://www.avclub.com/articles/lunar-park,4393/ &gt;.Phillips, Jennifer. "Unreliable Narration in Bret Easton Ellis’ American Psycho: Interaction between Narrative Form and Thematic Content." Current Narratives 1.1 (2009): 60–68.Rose, Charlie. “A Conversation with Bret Easton Ellis”. The Charlie Rose Show. Prod. Charlie Rose and Yvette Vega. PBS. 7 Sep. 1994. Rosenblatt, Roger. "Snuff This Book! Will Bret Easton Ellis Get Away with Murder?" The New York Times 16 Dec. 1990: Arts.Shakespeare, William. Hamlet. Ed. Graham Holderness and Bryan Loughrey. Hemel Hempstead: Harvester Wheatsheaf, 1992.Tobias, Scott. "Bret Easton Ellis (Interview)". The Onion AV Club 22 Apr. 2009. 31 Aug. 2009 &lt; http://www.avclub.com/articles/bret-easton-ellis%2C26988/1/ &gt;.Wyatt, Edward. "Bret Easton Ellis: The Man in the Mirror." The New York Times 7 Aug. 2005: Arts.
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Ibietela, Douglas Salome, Alambo, Ayaba Alabo, and Obire, Omokaro. "Bacteriological and Physicochemical Quality of Mono-pumps and Boreholes used as Sources of Domestic Water Supply in Abonnema Rivers State, Nigeria." South Asian Journal of Research in Microbiology, June 10, 2021, 44–55. http://dx.doi.org/10.9734/sajrm/2021/v9i430217.

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Aim: This study was carried out to compare the bacteriological and physicochemical qualities of boreholes and mono-pumps water samples used as sources of domestic water supply, in Abonnema Community, Akuku-Toru Local Government Area, Rivers State.&#x0D; Methodology: A total of forty-eight water samples were collected twice monthly for four months and evaluated. The bacteriological parameters such as total heterotrophic bacterial, total coliform, faecal coliform, Vibrio, Salmonella - Shigella and Pseudomonas were analyzed using standard microbiological methods. The coliform was determined using the Most Probable number technique while, the physicochemical parameters were determined using Standard methods for the examination of water and wastewater.&#x0D; Results: The total heterotrophic bacterial, coliform, faecal coliform, Vibrio, Salmonella-Shigella and Pseudomonas counts of the borehole samples ranged from 7.2×102 - 2.4×103, 2.3×102–4.0×102, 3.6×102-4.8×102, 7.3×102-1.4×103, 2.1×102-2.8×102 and 0.0×100Cfu/ml, respectively. The total heterotrophic bacterial counts, coliform counts, faecal coliform counts, Vibrio counts, Salmonella-Shigella counts and Pseudomonas counts for the mono-pump samples ranged from: 1.1×103- 1.8×103, 2.0×102– 9.1×102, 2.4×102- 3.8×102, 4.5×102-8.6×102, 1.4×102 - 4.2×102 and 0.0×100Cfu/ml, respectively. The bacterial genera identified were: Bacillus, Lynsinibacillus, Staphylococcus, Vibrio, Serratia, Enterobacter, Klebsiella, Shigella, Salmonella, Paenibacillus, Aeromonas and Geobacillus. The means of physicochemical parameters for borehole and mono-pump, respectively were: alkalinity: 41.72±0.01-60.85±0.20 and 29.14±0.01-214.87±1.36mg/l; BOD: 8.26±0.01-10.44±0.0 and 5.12±0.01-5.79±0.01; COD: 126.52±0.01-172.41±0.04 and 83.20±0.44-218.00±0.57; DO: 6.31±0.01 and 3.05±0.07-8.29±0.01; calcium: 5.10±0.28-; 4.83±0.00-10.15±0.00 and 2.71±0.00-14.04±0.00; iron: 2.01±0.00-3.37±0.00 and 1.90±0.00-4.73±0.00; lead: 0.38±0.00-1.07±0.00 and 1.24±0.00-1.63±0.00; nitrate: 0.42±0.00-1.08±0.00 and 1.14±0.00-1.75±0.00; zinc:1.10±0.00-3.18±0.00 and 0.39±0.00-1.82±0.00; phosphate: 0.03±0.00-0.13±0.00 and 0.15±0.00-0.87±0.00; pH: 6.54±0.00-7.05±0.07 and 6.29±0.00-6.93±0.01; salinity: 4.02±0.00-5.14±0.00 and 2.83±0.00-5.88±0.00; total organic carbon: 1.39±0.01-2.81±0.010 and 1.64±0.00-3.42±0.01; polycyclic aromatic hydrocarbon: 32.69±0.00-55.73±0.00 and 45.10±0.00-61.49±0.00mg/l; total petroleum hydrocarbon:58.90±0.00-66.15±0.00 and 60.31±0.00-92.11±0.00 mg/l.&#x0D; Conclusion: The high counts of bacterial groups of public health importance identified from this study, including the presence of: COD, DO, Fe, Pb, Phosphate, Zinc, TPH and PAH in high concentrations reveals contamination of the water sources. Thus, treatment before drinking is recommended.
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46

Michael, A. Ayele (a.k.a) W. "About Chanel Miller's Memoir and the San Francisco Public Library (SFPL) - #Context on Michael A. Ayele (a.k.a) W 2016 Petition for a Writ of Habeas Corpus - #Association for the Advancement of Civil Liberties (AACL)." December 4, 2023. https://doi.org/10.5281/zenodo.10257634.

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Despite having promoted Chanel Miller's memoir (entitled <em>Know My Name)&nbsp;</em>to various news media outlets throughout the United States of America (U.S.A), the San Francisco Public Library (SFPL) denied ever holding conversations about [1] Brock Allen Turner as a white man, who (i) began attending Stanford University as a Freshman student sometime in (or around) the month September 2014; (ii) was more likely than not informed what constitutes "<em>affirmative and effective consent"&nbsp;</em>in healthy sexual relationships when he was a Freshman undergraduate student of Stanford University; (iii) was on (or around) January 10th 2015 accused of being sexually inappropriate with a female student who was (also) attending Stanford University; (iv) was on (or around) January 18th 2015 arrested for sexually assaulting Chanel Miller behind a dumpster (on the campus of Stanford University) while she was unconscious; (v) was on (or around) March 30th 2016 found guilty of sexually assaulting and sexually penetrating Chanel Miller while she was unconscious despite his claims that he had not done so; (vi) was not remanded to custody on (or around) March 30th 2016 even though he had been found guilty of sexually assaulting Chanel Miller while she was unconscious;&nbsp;(vii) was on June 02nd 2016 sentenced to 6 (six) months of county jail for the sexual assault he perpetrated on Chanel Miller; (viii) has gone on to be released from the Santa Clara county jail on (or around) September 02nd 2016 after serving 90 (ninety) days of the six months jail sentence; (ix) was in the month of September 2016 reported to have seriously considered going on a "<em>college speaking tour</em>" to warn young people of the risks associated with "<em>alcohol drinking and promiscuity</em>;" [2] Chanel Miller as a woman of Asian descent, who (i) was very much vexed by the 6 months jail sentence handed to Brock Turner on June 02nd 2016; (ii) believes that her life is worth significantly more than the 90 day jail sentence Brock Turner ended up serving after he had sexually assaulted her; (iii) has had a very unpleasant phone call with a probation officer in Santa Clara, California following the conviction of Brock Turner on March 30th 2016; [3] the decision of Supreme Court Justices Sonia Sotomayor, Elena Kagan and Ketanji-Brown Jackson to note that "<em>it is not a stereotype to acknowledge the basic truth that young people's experiences are shaded by a societal structure where race matters."</em>According to a January 30th 2018 report published by the National Council on Disability (NCD), [1] "<em>affirmative and effective consent"&nbsp;</em>is being taught to college/university students of the United States of America (U.S.A) during the course of their Freshmen year; [2] college/university students are informed about "<em>healthy sexual relationships"&nbsp;</em>during the course of their 1st (first) year of post-secondary academic education; [3] 20% (twenty percent) of women were sexually assaulted in a college/university setting by the time they reached their Senior year in Calendar Year 2005; [4] 32% (thirty two) percent of women with a disability were sexually assaulted during Calendar Years 2014 and 2015 in a college/university setting; [5] sexual assault is a "<em>public health and public safety concern with far reaching implications;"&nbsp;</em>[6] sexual assault is a "<em>deeply personal violation,"&nbsp;</em>which leaves "<em>physical and emotional impacts that change the lives of victims;"&nbsp;</em>[7] sexual assault causes "<em>long term physical, psychological, and emotional effects, including depression, post-traumatic stress, thoughts of suicide, flashbacks, and sleep disorders."</em>Michael A. Ayele (a.k.a) W is an alumnus of Westminster College (located in Fulton, Missouri) who was in Calendar Year 2010 informed what constitutes "<em>affirmative and effective consent"&nbsp;</em>in healthy sexual relationships after having been told about the April 05th 1986 rape and murder of Jeanne Ann Clery. Via email dated March 07th 2022, the Department of Justice (DOJ) Federal Bureau of Investigation (FBI) have informed Michael A. Ayele (a.k.a) W that (his alma mater) Westminster College (Fulton, Missouri) had extended an invitation to their then Director William Webster to "<em>deliver the 1987 Commencement Address on Sunday, May 17, 1987 at 2:30 P.M."&nbsp;</em>The invitation extended by Westminster College on August 29th 1986 came approximately five (5) months after the April 05th 1986 rape and murder of Jeanne Ann Clery on the campus of Lehigh University (located in the State of Pennsylvania). In another email dated November 12th 2020, the FBI had informed Michael A. Ayele (a.k.a) W that they had transferred the case of Jeanne Ann Clery rape and murder to the Central Intelligence Agency (CIA) on (or around) June 11th 1992. However, via postal mail correspondence that was addressed to Michael A. Ayele (a.k.a) W, the CIA have denied ever being "<em>assigned"&nbsp;</em>the case of Jeanne Ann Clery on (or around) June 11th 1992. William Webster was director of the FBI from 1978 to 1987. He was also Director of the CIA from 1987 to 1991. His father Thomas H. Webster is an alumnus of Westminster College.&nbsp;It is the judgment of Michael Ayele (a.k.a) W that the April 05<sup>th</sup>&nbsp;1986 rape and murder of Jeanne Ann Clery continues to leave several questions about Title IX of the Education Amendments Act of 1972 unaddressed. The key questions asked by Michael Ayele (a.k.a) W about the April 05<sup>th</sup>&nbsp;1986 rape and murder of Jeanne Ann Clery as well as Title IX of the Education Amendments Act of 1972 include but are not limited to the following. 1) What are/were colleges/universities in the U.S.A obligations pursuant to Title IX of the Education Amendments Act of 1972? Were colleges/universities throughout the U.S.A required by law to condemn violence committed against women irrespective of their racial backgrounds, their sexual orientations, their religious affiliations and their national origins following the enactment of Title IX of the Education Amendments Act of 1972? If yes, were colleges/universities required to inform their students (beginning Calendar Year 1973) what constitutes appropriate sexual boundaries pursuant to Title IX of the Education Amendments Act of 1972? 2) Did colleges/universities throughout the U.S.A begin informing their students what constitute &ldquo;<em>affirmative and effective consent</em>&rdquo; in the years following the enactment of Title IX of the Education Amendments Act of 1972? If not, when did colleges/universities begin to inform their incoming freshmen/transfer students about the concepts of &ldquo;<em>affirmative and effective consent</em>?&rdquo; Did colleges/universities throughout the U.S.A begin teaching the concepts of &ldquo;<em>affirmative and effective consent</em>&rdquo; to their incoming freshmen/transfer students following the rape and murder of Jeanne Ann Clery (dated April 05<sup>th</sup>&nbsp;1986)? If yes, why have colleges/universities throughout the U.S.A waited so long following the enactment of Title IX of the Education Amendments Act of 1972 to inform their students what constitutes &ldquo;<em>affirmative and effective consent?&rdquo;&nbsp;</em>3) Are colleges/universities discussions pertaining to what constitutes &ldquo;<em>affirmative and effective consent</em>&rdquo; consistent with Title IX of the Education Amendments Act of 1972 if they are first informing their incoming/freshmen students about the rape and murder of Jeanne Ann Clery? Are colleges/universities discussions pertaining to what constitutes &ldquo;<em>affirmative and effective consent</em>&rdquo; consistent with their academic integrity policy if they are first informing their incoming freshmen/transfer students about the rape and murder of Jeanne Ann Clery?&nbsp;4) Were there forces out there in the 1970s and the 1980s looking for a case where a Black/African American man rapes and murders a Caucasian woman for the purpose of enacting a law similar to the Jeanne Clery Act? Was the enactment of the Jeanne Clery Act the result of racist and sexist individuals coming together for the purpose of [a] preventing racial minorities from climbing the social ladder through academic education; [b] cracking down on interracial relationships particularly between a Caucasian woman and a Black/African American man (in American colleges/universities); [c] not applying the same standards in circumstances where a Caucasian man sexually assaults a woman from a racial minority (as in the case of Brock Turner and Chanel Miller following her rape on January 18<sup>th</sup> 2015 at the campus of Stanford University)?Michael A. Ayele (a.k.a) W takes full responsibility for this publication on the subject of "<em>Chanel Miller's Memoir and the San Francisco Public Library (SFPL): Context on Michael A. Ayele (a.k.a) W 2016 Petition for a Writ of Habeas Corpus."&nbsp;</em>Michael A. Ayele (a.k.a) W also takes full responsibility for the statements he has made with regards to being informed (during Calendar Year 2010) what constitutes "<em>affirmative and effective consent in healthy sexual relationships"&nbsp;</em>after being told about the April 05th 1986 rape and murder of Jeanne Ann Clery. Michael A. Ayele (a.k.a) W had become a member of the SFPL in Calendar Year 2014. He has read Chanel Miller memoir entitled "<em>Know My Name"&nbsp;</em>(in part) because it was recommended by the SFPL. As a matter of principle, Michael A. Ayele (a.k.a) W unequivocally condemns violence committed against women irrespective of their racial backgrounds, their sexual orientations, their national origins, their religious affiliations and/or their disability status.&nbsp;Be well. Take care. Keep yourselves at arms distance. &nbsp; Michael A. Ayele&nbsp;(a.k.a) W&nbsp;Anti-Racist Human Rights Activist&nbsp;Audio-Visual Media Analyst&nbsp;Anti-Propaganda Journalist&nbsp;
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47

Almila, Anna-Mari. "Fabricating Effervescence." M/C Journal 24, no. 1 (2021). http://dx.doi.org/10.5204/mcj.2741.

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Introduction In November 2020, upon learning that the company’s Covid-19 vaccine trial had been successful, the head of Pfizer’s Vaccine Research and Development, Kathrin Jansen, celebrated with champagne – “some really good stuff” (Cohen). Bubbles seem to go naturally with celebration, and champagne is fundamentally associated with bubbles. Yet, until the late-seventeenth century, champagne was a still wine, and it only reached the familiar levels of bubbliness in the late-nineteenth century (Harding). During this period and on into the early twentieth century, “champagne” was in many ways created, defined, and defended. A “champagne bubble” was created, within which the “nature” of champagne was contested and constructed. Champagne today is the result of hundreds of years of labour by many sorts of bubble-makers: those who make the bubbly drink, and those who construct, maintain, and defend the champagne bubble. In this article, I explore some elements of the champagne bubble, in order to understand both its fragility and rigidity over the years and today. Creating the Champagne Bubble – the Labour of Centuries It is difficult to separate the physical from the mythical as regards champagne. Therefore the categorisations below are always overlapping, and embedded in legal, political, economic, and socio-cultural factors. Just as assemblage – the mixing of wine from different grapes – is an essential element of champagne wine, the champagne bubble may be called heterogeneous assemblage. Indeed, the champagne bubble, as we will see below, is a myriad of different sorts of bubbles, such as terroir, appellation, myth and brand. And just as any assemblage, its heterogeneous elements exist and operate in relation to each other. Therefore the “champagne bubble” discussed here is both one and many, all of its elements fundamentally interconnected, constituting that “one” known as “champagne”. It is not my intention to be comprehensive of all the elements, historical and contemporary. Indeed, that would not be possible within such a short article. Instead, I seek to demonstrate some of the complexity of the champagne bubble, noting the elaborate labour that has gone into its creation. The Physical Champagne and Champagne – from Soil to Bubbles Champagne means both a legally protected geographical area (Champagne), and the wine (here: champagne) produced in this area from grapes defined as acceptable: most importantly pinot noir, pinot meunier (“black” grapes), and chardonnay (“white” grape). The method of production, too, is regulated and legally protected: méthode champenoise. Although the same method is used in numerous locations, these must be called something different: metodo classico (Italy), método tradicional (Spain), Methode Cap Classique (South Africa). The geographical area of Champagne was first legally defined in 1908, when it only included the areas of Marne and Aisne, leaving out, most importantly, the area of Aube. This decision led to severe unrest and riots, as the Aube vignerons revolted in 1911, forcing the inclusion of “zone 2”: Aube, Haute-Marne, and Seine-et-Marne (Guy). Behind these regulations was a surge in fraudulent production in the early twentieth century, as well as falling wine prices resulting from increasing supply of cheap wines (Colman 18). These first appellations d’origine had many consequences – they proved financially beneficial for the “zone 1”, but less so for the “zone 2”. When both these areas were brought under the same appellation in 1927, the financial benefits were more limited – but this may have been due to the Great Depression triggered in 1929 (Haeck et al.). It is a long-standing belief that the soil and climate of Champagne are key contributors to the quality of champagne wines, said to be due to “conditions … most suitable for making this type of wine” (Simon 11). Already in the end of the nineteenth century, the editor of Vigneron champenois attributed champagne’s quality to “a fortunate combination of … chalky soil … [and] unrivalled exposure [to the sun]” (Guy 119) among other things. Factors such as soil and climate, commonly included in and expressed through the idea of terroir, undoubtedly influence grapes and wines made thereof, but the extent remains unproven. Indeed, terroir itself is a very contested concept (Teil; Inglis and Almila). It is also the case that climate change has had, and will continue to have, devastating effects on wine production in many areas, while benefiting others. The highly successful English sparkling wine production, drawing upon know-how from the Champagne area, has been enabled by the warming climate (Inglis), while Champagne itself is at risk of becoming too hot (Robinson). Champagne is made through a process more complicated than most wines. I present here the bare bones of it, to illustrate the many challenges that had to be overcome to enable its production in the scale we see today. Freshly picked grapes are first pressed and the juice is fermented. Grape juice contains natural yeasts and therefore will ferment spontaneously, but fermentation can also be started with artificial yeasts. In fermentation, alcohol and carbon dioxide (CO2) are formed, but the latter usually escapes the liquid. The secret of champagne is its second fermentation, which happens in bottles, after wines from different grapes and/or vineyards have been blended for desired characteristics (assemblage). For the second fermentation, yeast and sugar are added. As the fermentation happens inside a bottle, the CO2 that is created does not escape, but dissolves into the wine. The average pressure inside a champagne bottle in serving temperature is around 5 bar – 5 times the pressure outside the bottle (Liger-Belair et al.). The obvious challenge this method poses has to do with managing the pressure. Exploding bottles used to be a common problem, and the manner of sealing bottles was not very developed, either. Seventeenth-century developments in bottle-making, and using corks to seal bottles, enabled sparkling wines to be produced in the first place (Leszczyńska; Phillips 137). Still today, champagne comes in heavy-bottomed bottles, sealed with characteristically shaped cork, which is secured with a wire cage known as muselet. Scientific innovations, such as calculating the ideal amount of sugar for the second fermentation in 1836, also helped to control the amount of gas formed during the second fermentation, thus making the behaviour of the wine more predictable (Leszczyńska 265). Champagne is characteristically a “manufactured” wine, as it involves several steps of interference, from assemblage to dosage – sugar added for flavour to most champagnes after the second fermentation (although there are also zero dosage champagnes). This lends champagne particularly suitable for branding, as it is possible to make the wine taste the same year after year, harvest after harvest, and thus create a distinctive and recognisable house style. It is also possible to make champagnes for different tastes. During the nineteenth century, champagnes of different dosage were made for different markets – the driest for the British, the sweetest for the Russians (Harding). Bubbles are probably the most striking characteristic of champagne, and they are enabled by the complicated factors described above. But they are also formed when the champagne is poured in a glass. Natural impurities on the surface of the glass provide channels through which the gas pockets trapped in the wine can release themselves, forming strains of rising bubbles (Liger-Belair et al.). Champagne glasses have for centuries differed from other wine glasses, often for aesthetic reasons (Harding). The bubbles seem to do more than give people aesthetic pleasure and sensory experiences. It is often claimed that champagne makes you drunk faster than other drinks would, and there is, indeed, some (limited) research showing that this may well be the case (Roberts and Robinson; Ridout et al.). The Mythical Champagne – from Dom Pérignon to Modern Wonders Just as the bubbles in a champagne glass are influenced by numerous forces, so the metaphorical champagne bubble is subject to complex influences. Myth-creation is one of the most significant of these. The origin of champagne as sparkling wine is embedded in the myth of Dom Pérignon of Hautvillers monastery (1638–1715), who according to the legend would have accidentally developed the bubbles, and then enthusiastically exclaimed “I am drinking the stars!” (Phillips 138). In reality, bubbles are a natural phenomenon provoked by winter temperatures deactivating the fermenting yeasts, and spring again reactivating them. The myth of Dom Pérignon was first established in the nineteenth century and quickly embraced by the champagne industry. In 1937, Moët et Chandon launched a premium champagne called Dom Pérignon, which enjoys high reputation until this day (Phillips). The champagne industry has been active in managing associations connected with champagne since the nineteenth century. Sparkling champagnes had already enjoyed fashionability in the later seventeenth and early eighteenth century, both in the French Court, and amongst the British higher classes. In the second half of the nineteenth century, champagne found ever increasing markets abroad, and the clientele was not aristocratic anymore. Before the 1860s, champagne’s association was with high status celebration, as well as sexual activity and seduction (Harding; Rokka). As the century went on, and champagne sales radically increased, associations with “modernity” were added: “hot-air balloons, towering steamships, transcontinental trains, cars, sports, and other ‘modern’ wonders were often featured in quickly proliferating champagne advertising” (Rokka 280). During this time, champagne grew both drier and more sparkling, following consumer tastes (Harding). Champagne’s most important markets in later nineteenth century included the UK, where the growing middle classes consumed champagne for both celebration and hospitality (Harding), the US, where (upper) middle-class women were served champagne in new kinds of consumer environments (Smith; Remus), and Russia, where the upper classes enjoyed sweeter champagne – until the Revolution (Phillips 296). The champagne industry quickly embraced the new middle classes in possession of increasing wealth, as well as new methods of advertising and marketing. What is remarkable is that they managed to integrate enormously varied cultural thematics and still retain associations with aristocracy and luxury, while producing and selling wine in industrial scale (Harding; Rokka). This is still true today: champagne retains a reputation of prestige, despite large-scale branding, production, and marketing. Maintaining and Defending the Bubble: Formulas, Rappers, and the Absolutely Fabulous Tipplers The falling wine prices and increasing counterfeit wines coincided with Europe’s phylloxera crisis – the pest accidentally brought over from North America that almost wiped out all Europe’s vineyards. The pest moved through Champagne in the 1890s, killing vines and devastating vignerons (Campbell). The Syndicat du Commerce des vins de Champagne had already been formed in 1882 (Rokka 280). Now unions were formed to fight phylloxera, such as the Association Viticole Champenoise in 1898. The 1904 Fédération Syndicale des Vignerons was formed to lobby the government to protect the name of Champagne (Leszczyńska 266) – successfully, as we have seen above. The financial benefits from appellations were certainly welcome, but short-lived. World War I treated Champagne harshly, with battle lines stuck through the area for years (Guy 187). The battle went on also in the lobbying front. In 1935, a new appellation regime was brought into law, which came to be the basis for all European systems, and the Comité National des appellations d'origine (CNAO) was founded (Colman 1922). Champagne’s protection became increasingly international, and continues to be so today under EU law and trade deals (European Commission). The post-war recovery of champagne relied on strategies used already in the “golden years” – marketing and lobbying. Advertising continued to embrace “luxury, celebration, transport (extending from air travel to the increasingly popular automobile), modernity, sports” (Guy 188). Such advertisement must have responded accurately to the mood of post-war, pre-depression Europe. Even in the prohibition US it was known that the “frivolous” French women might go as far as bathe in champagne, like the popular actress Mistinguett (Young 63). Curiously, in the 1930s Soviet Russia, “champagne” (not produced in Champagne) was declared a sign of good living, symbolising the standard of living that any Soviet worker had access to (at least in theory) (Gronow). Today, the reputation of champagne is fiercely defended in legal terms. This is not only in terms of protection against other sparkling wine making areas, but also in terms of exploitation of champagne’s reputation by actors in other commercial fields, and even against mass market products containing genuine champagne (Mahy and d’Ath; Schneider and Nam). At the same time, champagne has been widely “democratised” by mass production, enabled partly by increasing mechanisation and scientification of champagne production from the 1950s onwards (Leszczyńska 266). Yet champagne retains its association with prestige, luxury, and even royalty. This has required some serious adaptation and flexibility. In what follows, I look into three cultural phenomena that illuminate processes of such adaptation: Formula One (F1) champagne spraying, the 1990s sitcom Absolutely Fabulous, and the Cristal racism scandal in 2006. The first champagne bottle is said to have been presented to F1 grand prix winner in Champagne in 1950 (Wheels24). Such a gesture would have been fully in line with champagne’s association with cars, sport, and modernity. But what about the spraying? Surely that is not in line with the prestige of the wine? The first spraying is attributed to Jo Siffert in 1966 and Dan Gurney in 1967, the former described as accidental, the latter as a spontaneous gesture of celebration (Wheels24; Dobie). Moët had become the official supplier of F1 champagnes in 1966, and there are no signs that the new custom would have been problematic for them, as their sponsorship continued until 1999, after which Mumm sponsored the sport for 15 years. Today, the champagne to be popped and sprayed is Chanson, in special bottles “coated in the same carbon fibre that F1 cars are made of” (Wheels24). Such an iconic status has the spraying gained that it features in practically all TV broadcasts concerning F1, although non-alcoholic substitute is used in countries where sale of alcohol is banned (Barker et al., “Quantifying”; Barker et al., “Alcohol”). As disturbing as the champagne spraying might look for a wine snob, it is perfectly in line with champagne’s marketing history and entrepreneurial spirit shown since the nineteenth century. Nor is it unheard of to let champagne spray. The “art” of sabrage, opening champagne bottle with a sable, associated with glamour, spectacle, and myth – its origin is attributed to Napoleon and his officers – is perfectly acceptable even for the snob. Sparkling champagne was always bound up with joy and celebration, not a solemn drink, and the champagne bubble was able to accommodate middle classes as well as aristocrats. This brings us to our second example, the British sitcom Absolutely Fabulous. The show, first released in 1992, featured two women, “Eddy” (Jennifer Saunders) and “Patsy” (Joanna Lumley), who spent their time happily smoking, taking drugs, and drinking large quantities of “Bolly” (among other things). Bollinger champagne may have initially experienced “a bit of a shock” for being thus addressed, but soon came to see the benefits of fame (French). In 2005, they hired PR support to make better use of the brand’s “Ab Fab” recognisability, and to improve its prestige reputation in order to justify their higher price range (Cann). Saunders and Lumley were warmly welcomed by the Bollinger house when filming for their champagne tour Absolutely Champers (2017). It is befitting indeed that such controversial fame came from the UK, the first country to discover sparkling champagne outside France (Simon 48), and where the aspirational middle classes were keen to consume it already in the nineteenth century (Harding). More controversial still is the case of Cristal (made by Louis Roederer) and the US rap world. Enthusiastically embraced by the “bling-bling” world of (black) rappers, champagne seems to fit their ethos well. Cristal was long favoured as both a drink and a word in rap lyrics. But in 2006, the newly appointed managing director at the family owned Roederer, Frédéric Rouzaud, made comments considered racist by many (Woodland). Rouzard told in an interview with The Economist that the house observed the Cristal-rap association “with curiosity and serenity”. He reportedly continued: “but what can we do? We can’t forbid people from buying it. I’m sure Dom Pérignon or Krug would be delighted to have their business”. It was indeed those two brands that the rapper Jay-Z replaced Cristal with, when calling for a boycott on Cristal. It would be easy to dismiss Rouzard’s comments as snobbery, or indeed as racism, but they merit some more reflection. Cristal is the premium wine of a house that otherwise does not enjoy high recognisability. While champagne’s history involves embracing new sorts of clientele, and marketing flexibly to as many consumer groups as possible (Rokka), this was the first spectacular crossing of racial boundaries. It was always the case that different houses and their different champagnes were targeted at different clienteles, and it is apparent that Cristal was not targeted at black rap artists. Whereas Bollinger was able to turn into a victory the questionable fame brought by the white middle-class association of Absolutely Fabulous, the more prestigious Cristal considered the attention of the black rapper world more threatening and acted accordingly. They sought to defend their own brand bubble, not the larger champagne bubble. Cristal’s reputation seems to have suffered little – its 2008 vintage, launched in 2018, was the most traded wine of that year (Schultz). Jay-Z’s purchase of his own champagne brand (Armand de Brignac, nicknamed Ace of Spades) has been less successful reputation-wise (Greenburg). It is difficult to break the champagne bubble, and it may be equally difficult to break into it. Conclusion In this article, I have looked into the various dilemmas the “bubble-makers” of Champagne encountered when fabricating what is today known as “champagne”. There have been moments of threat to the bubble they formed, such as in the turn of nineteenth and twentieth centuries, and eras of incomparable success, such as from the 1860s to 1880s. The discussion has demonstrated the remarkable flexibility with which the makers and defenders of champagne have responded to challenges, and dealt with material, socio-cultural, economic, and other problems. It feels appropriate to end with a note on the current challenge the champagne industry faces: Covid-19. The pandemic hit champagne sales exceptionally hard, leaving around 100 million bottles unsold (Micallef). This was not very surprising, given the closure of champagne-selling venues, banning of public and private celebrations, and a general mood not particularly prone to (or even likely to frown upon) such light-hearted matters as glamour and champagne. Champagne has survived many dramatic drops in sales during the twentieth century, such as the Great Depression of the 1930s, and the post-financial crisis collapse in 2009. Yet they seem to be able to make astonishing recoveries. Already, there are indicators that many people consumed more champagne during the festive end-of-year season than in previous years (Smithers). For the moment, it looks like the champagne bubble, despite its seeming fragility, is practically indestructible, no matter how much its elements may suffer under various pressures and challenges. References Barker, Alexander, Magdalena Opazo-Breton, Emily Thomson, John Britton, Bruce Granti-Braham, and Rachael L. Murray. “Quantifying Alcohol Audio-Visual Content in UK Broadcasts of the 2018 Formula 1 Championship: A Content Analysis and Population Exposure.” BMJ Open 10 (2020): e037035. &lt;https://bmjopen.bmj.com/content/10/8/e037035&gt;. Barker, Alexander B., John Britton, Bruce Grant-Braham, and Rachael L. Murray. “Alcohol Audio-Visual Content in Formula 1 Television Broadcasting.” BMC Public Health 18 (2018): 1155. &lt;https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-018-6068-3&gt;. Campbell, Christy. Phylloxera: How Wine Was Saved for the World. London: Harper, 2004. Cann, Richard. “Bolllinger Signs Agency to Reclaim Ab Fab Status.” PR Week 4 Mar. 2005. 4 Mar. 2021 &lt;https://www.prweek.com/article/472221/bollinger-signs-agency-reclaim-ab-fab-status&gt;. Cohen, Jon. “Champagne and Questions Greet First Data Showing That a COVID-19 Vaccine Works.” Science 9 Nov. 2020. 4 Mar. 2021 &lt;https://www.sciencemag.org/news/2020/11/champagne-and-questions-greet-first-data-showing-covid-19-vaccine-works&gt;. Colman, Tyler. Wine Politics: How Governments, Environmentalists, Mobsters, and Critics Influence the Wines We Drink. Berkeley: University of California Press, 2008. Dobie, Stephen. “The Story of Motorsport’s First Ever Champagne Spray.” TopGear 15 Jan. 2018. 4 Mar. 2021 &lt;https://www.topgear.com/car-news/motorsport/story-motorsports-first-ever-champagne-spray&gt;. European Commission. “Wine.” 4 Mar. 2021 &lt;https://ec.europa.eu/info/food-farming-fisheries/plants-and-plant-products/plant-products/wine_en#:~:text=Related%20links-,Overview,consumption%20and%2070%25%20of%20exports&gt;. French, Phoebe. “Joanna Lumley and Jennifer Saunders to Star in Absolutely Champers.” The Drinks Business 20 Dec. 2017. 4 Mar. 2021 &lt;https://www.thedrinksbusiness.com/2017/12/joanna-lumley-and-jennifer-saunders-to-star-in-absolutely-champers/&gt;. Greenburg, Zack O. “The Real Story behind Jay Z's Champagne Deal.” Forbes 6 Nov. 2014. 4 Mar. 2021 &lt;https://www.forbes.com/sites/zackomalleygreenburg/2014/11/06/why-jay-zs-champagne-news-isnt-so-new/?sh=6e4eb8f07528&gt;. Gronow, Jukka. “Caviar with Champagne Good Life and Common Luxury in Stalin's Soviet Union.” Suomen Antropologi 4 (1998). Guy, Colleen M. When Champagne Became French: Wine and the Making of a National Identity. London: Johns Hopkins University Press, 2003. Haeck, Catherine, Giulia Meloni, and Johan Swinnen. “The Value of Terroir: A Historical Analysis of the Bordeaux and Champagne Geographical Indications.” Applied Economic Perspectives and Policy 41.4 (2019): 598–619. &lt;https://onlinelibrary.wiley.com/doi/abs/10.1093/aepp/ppz026&gt;. Harding, Graham. “The Making of Modern Champagne: How and Why the Taste for and the Taste of Champagne Changed in Nineteenth Century Britain.” Consumption Markets &amp; Culture 42.1 (2021): 6-29. &lt;https://www.tandfonline.com/doi/abs/10.1080/10253866.2020.1713765?journalCode=gcmc20&gt;. Inglis, David. “Wine Globalization: Longer-Term Dynamics and Contemporary Patterns.” The Globalization of Wine. Eds. David Inglis and Anna-Mari Almila. London: Bloomsbury, 2019. 21-46. Inglis, David, and Anna-Mari Almila. “Introduction: The Travels and Tendencies of Wine.” The Globalization of Wine. Eds. David Inglis and Anna-Mari Almila. London: Bloomsbury, 2019. 1-20. 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Rokka, Joonas. “Champagne: Marketplace Icon.” Consumption Markets &amp; Culture 20.3 (2017): 275-283. &lt;https://www.tandfonline.com/doi/abs/10.1080/10253866.2016.1177990?journalCode=gcmc20&gt;. Schneider, Marius, and Nora Ho Tu Nam. “Champagne Makes the Dough Sour: EUIPO Board of Appeal Allows Opposition against Registration of Champagnola Trade Mark Based on Evocation of Champagne PDO.” Journal of Intellectual Property Law &amp; Practice 15.9 (2020): 675-676. &lt;https://academic.oup.com/jiplp/article/15/9/675/5905791&gt;. Schultz, Abby. “20 Minutes With: Frédéric Rouzaud on Cristal, Biodynamics, and Zero Dosage.” Penta. 31 Dec. 2018. 4 Mar. 2021 &lt;https://www.barrons.com/articles/20-minutes-with-frederic-rouzaud-on-cristal-biodynamics-and-zero-dosage-01546280265&gt;. Simon, André L. The History of Champagne. London: Octobus, 1972. Smith, Andrew F. Drinking History: Fifteen Turning Points in the Making of American Beverages. New York: Columbia University Press, 2013. 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Brabazon, Tara. "Welcome to the Robbiedome." M/C Journal 4, no. 3 (2001). http://dx.doi.org/10.5204/mcj.1907.

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One of the greatest joys in watching Foxtel is to see all the crazy people who run talk shows. Judgement, ridicule and generalisations slip from their tongues like overcooked lamb off a bone. From Oprah to Rikki, from Jerry to Mother Love, the posterior of pop culture claims a world-wide audience. Recently, a new talk diva was added to the pay television stable. Dr Laura Schlessinger, the Mother of Morals, prowls the soundstage. attacking 'selfish acts' such as divorce, de facto relationships and voting Democrat. On April 11, 2001, a show aired in Australia that added a new demon to the decadence of the age. Dr Laura had been told that a disgusting video clip, called 'Rock DJ', had been televised at 2:30pm on MTV. Children could have been watching. The footage that so troubled our doyenne of daytime featured the British performer Robbie Williams not only stripping in front of disinterested women, but then removing skin, muscle and tissue in a desperate attempt to claim their gaze. This was too much for Dr Laura. She was horrified: her strident tone became piercing. She screeched, "this is si-ee-ck." . My paper is drawn to this sick masculinity, not to judge - but to laugh and theorise. Robbie Williams, the deity of levity, holds a pivotal role in theorising the contemporary 'crisis' of manhood. To paraphrase Austin Powers, Williams returned the ger to singer. But Williams also triumphed in a captivatingly original way. He is one of the few members of a boy band who created a successful solo career without regurgitating the middle of the road mantras of boys, girls, love, loss and whining about it. Williams' journey through post-war popular music, encompassing influences from both Sinatra and Sonique, forms a functional collage, rather than patchwork, of masculinity. He has been prepared to not only age in public, but to discuss the crevices and cracks in the facade. He strips, smokes, plays football, wears interesting underwear and drinks too much. My short paper trails behind this combustible masculinity, focussing on his sorties with both masculine modalities and the rock discourse. My words attack the gap between text and readership, beat and ear, music and men. The aim is to reveal how this 'sick masculinity' problematises the conservative rendering of men's crisis. Come follow me I'm an honorary Sean Connery, born '74 There's only one of me … Press be asking do I care for sodomy I don't know, yeah, probably I've been looking for serial monogamy Not some bird that looks like Billy Connolly But for now I'm down for ornithology Grab your binoculars, come follow me. 'Kids,' Robbie Williams Robbie Williams is a man for our age. Between dating supermodels and Geri 'Lost Spice' Halliwell [1], he has time to "love … his mum and a pint," (Ansen 85) but also subvert the Oasis cock(rock)tail by frocking up for a television appearance. Williams is important to theories of masculine representation. As a masculinity to think with, he creates popular culture with a history. In an era where Madonna practices yoga and wears cowboy boots, it is no surprise that by June 2000, Robbie Williams was voted the world's sexist man [2]. A few months later, in the October edition of Vogue, he posed in a British flag bikini. It is reassuring in an era where a 12 year old boy states that "You aren't a man until you shoot at something," (Issac in Mendel 19) that positive male role models exist who are prepared to both wear a frock and strip on national television. Reading Robbie Williams is like dipping into the most convincing but draining of intellectual texts. He is masculinity in motion, conveying foreignness, transgression and corruption, bartering in the polymorphous economies of sex, colonialism, race, gender and nation. His career has spanned the boy bands, try-hard rock, video star and hybrid pop performer. There are obvious resonances between the changes to Williams and alterations in masculinity. In 1988, Suzanne Moore described (the artist still known as) Prince as "the pimp of postmodernism." (165-166) Over a decade later, the simulacra has a new tour guide. Williams revels in the potency of representation. He rarely sings about love or romance, as was his sonic fodder in Take That. Instead, his performance is fixated on becoming a better man, glancing an analytical eye over other modes of masculinity. Notions of masculine crisis and sickness have punctuated this era. Men's studies is a boom area of cultural studies, dislodging the assumed structures of popular culture [3]. William Pollack's Real Boys has created a culture of changing expectations for men. The greater question arising from his concerns is why these problems, traumas and difficulties are emerging in our present. Pollack's argument is that boys and young men invest energy and time "disguising their deepest and most vulnerable feelings." (15) This masking is difficult to discern within dance and popular music. Through lyrics and dancing, videos and choreography, masculinity is revealed as convoluted, complex and fragmented. While rock music is legitimised by dominant ideologies, marginalised groups frequently use disempowered genres - like country, dance and rap genres - to present oppositional messages. These competing representations expose seamless interpretations of competent masculinity. Particular skills are necessary to rip the metaphoric pacifier out of the masculine mouth of popular culture. Patriarchal pop revels in the paradoxes of everyday life. Frequently these are nostalgic visions, which Kimmel described as a "retreat to a bygone era." (87) It is the recognition of a shared, simpler past that provides reinforcement to heteronormativity. Williams, as a gaffer tape masculinity, pulls apart the gaps and crevices in representation. Theorists must open the interpretative space encircling popular culture, disrupting normalising criteria. Multiple nodes of assessment allow a ranking of competent masculinity. From sport to business, drinking to sex, masculinity is transformed into a wired site of ranking, judgement and determination. Popular music swims in the spectacle of maleness. From David Lee Roth's skied splits to Eminem's beanie, young men are interpellated as subjects in patriarchy. Robbie Williams is a history lesson in post war masculinity. This nostalgia is conservative in nature. The ironic pastiche within his music videos features motor racing, heavy metal and Bond films. 'Rock DJ', the 'sick text' that vexed Doctor Laura, is Williams' most elaborate video. Set in a rollerdrome with female skaters encircling a central podium, the object of fascination and fetish is a male stripper. This strip is different though, as it disrupts the power held by men in phallocentralism. After being confronted by Williams' naked body, the observing women are both bored and disappointed at the lack-lustre deployment of masculine genitalia. After this display, Williams appears embarrassed, confused and humiliated. As Buchbinder realised, "No actual penis could every really measure up to the imagined sexual potency and social or magical power of the phallus." (49) To render this banal experience of male nudity ridiculous, Williams then proceeds to remove skin and muscle. He finally becomes an object of attraction for the female DJ only in skeletal form. By 'going all the way,' the strip confirms the predictability of masculinity and the ordinariness of the male body. For literate listeners though, a higher level of connotation is revealed. The song itself is based on Barry White's melody for 'It's ecstasy (when you lay down next to me).' Such intertextuality accesses the meta-racist excesses of a licentious black male sexuality. A white boy dancer must deliver an impotent, but ironic, rendering of White's (love unlimited) orchestration of potent sexuality. Williams' iconography and soundtrack is refreshing, emerging from an era of "men who cling … tightly to their illusions." (Faludi 14) When the ideological drapery is cut away, the male body is a major disappointment. Masculinity is an anxious performance. Fascinatingly, this deconstructive video has been demeaned through its labelling as pornography [4]. Oddly, a man who is prepared to - literally - shave the skin of masculinity is rendered offensive. Men's studies, like feminism, has been defrocking masculinity for some time. Robinson for example, expressed little sympathy for "whiny men jumping on the victimisation bandwagon or playing cowboys and Indians at warrior weekends and beating drums in sweat lodges." (6) By grating men's identity back to the body, the link between surface and depth - or identity and self - is forged. 'Rock DJ' attacks the new subjectivities of the male body by not only generating self-surveillance, but humour through the removal of clothes, skin and muscle. He continues this play with the symbols of masculine performance throughout the album Sing when you're winning. Featuring soccer photographs of players, coaches and fans, closer inspection of the images reveal that Robbie Williams is actually every character, in every role. His live show also enfolds diverse performances. Singing a version of 'My Way,' with cigarette in tow, he remixes Frank Sinatra into a replaying and recutting of masculine fabric. He follows one dominating masculinity with another: the Bond-inspired 'Millennium.' Some say that we are players Some say that we are pawns But we've been making money Since the day we were born Robbie Williams is comfortably located in a long history of post-Sinatra popular music. He mocks the rock ethos by combining guitars and drums with a gleaming brass section, hailing the lounge act of Dean Martin, while also using rap and dance samples. Although carrying fifty year's of crooner baggage, the spicy scent of homosexuality has also danced around Robbie Williams' career. Much of this ideology can be traced back to the Take That years. As Gary Barlow and Jason Orange commented at the time, Jason: So the rumour is we're all gay now are we? Gary: Am I gay? I am? Why? Oh good. Just as long as we know. Howard: Does anyone think I'm gay? Jason: No, you're the only one people think is straight. Howard: Why aren't I gay? What's wrong with me? Jason: It's because you're such a fine figure of macho manhood.(Kadis 17) For those not literate in the Take That discourse, it should come as no surprise that Howard was the TT equivalent of The Beatle's Ringo Starr or Duran Duran's Andy Taylor. Every boy band requires the ugly, shy member to make the others appear taller and more attractive. The inference of this dialogue is that the other members of the group are simply too handsome to be heterosexual. This ambiguous sexuality has followed Williams into his solo career, becoming fodder for those lads too unappealing to be homosexual: Oasis. Born to be mild I seem to spend my life Just waiting for the chorus 'Cause the verse is never nearly Good enough Robbie Williams "Singing for the lonely." Robbie Williams accesses a bigger, brighter and bolder future than Britpop. While the Gallagher brothers emulate and worship the icons of 1960s British music - from the Beatles' haircuts to the Stones' psychedelia - Williams' songs, videos and persona are chattering in a broader cultural field. From Noel Cowardesque allusions to the ordinariness of pub culture, Williams is much more than a pretty-boy singer. He has become an icon of English masculinity, enclosing all the complexity that these two terms convey. Williams' solo success from 1999-2001 occurred at the time of much parochial concern that British acts were not performing well in the American charts. It is bemusing to read Billboard over this period. The obvious quality of Britney Spears is seen to dwarf the mediocrity of British performers. The calibre of Fatboy Slim, carrying a smiley backpack stuffed with reflexive dance culture, is neither admitted nor discussed. It is becoming increasing strange to monitor the excessive fame of Williams in Britain, Europe, Asia and the Pacific when compared to his patchy career in the United States. Even some American magazines are trying to grasp the disparity. The swaggering king of Britpop sold a relatively measly 600,000 copies of his U.S. debut album, The ego has landed … Maybe Americans didn't appreciate his songs about being famous. (Ask Dr. Hip 72) In the first few years of the 2000s, it has been difficult to discuss a unified Anglo-American musical formation. Divergent discursive frameworks have emerged through this British evasion. There is no longer an agreed centre to the musical model. Throughout 1990s Britain, blackness jutted out of dance floor mixes, from reggae to dub, jazz and jungle. Plied with the coldness of techno was an almost too hot hip hop. Yet both were alternate trajectories to Cool Britannia. London once more became swinging, or as Vanity Fair declared, "the nerve centre of pop's most cohesive scene since the Pacific Northwest grunge explosion of 1991." (Kamp 102) Through Britpop, the clock turned back to the 1960s, a simpler time before race became 'a problem' for the nation. An affiliation was made between a New Labour, formed by the 1997 British election, and the rebirth of a Swinging London [5]. This style-driven empire supposedly - again - made London the centre of the world. Britpop was itself a misnaming. It was a strong sense of Englishness that permeated the lyrics, iconography and accent. Englishness requires a Britishness to invoke a sense of bigness and greatness. The contradictions and excesses of Blur, Oasis and Pulp resonate in the gap between centre and periphery, imperial core and colonised other. Slicing through the arrogance and anger of the Gallaghers is a yearning for colonial simplicity, when the pink portions of the map were the stable subjects of geography lessons, rather than the volatile embodiment of postcolonial theory. Simon Gikandi argues that "the central moments of English cultural identity were driven by doubts and disputes about the perimeters of the values that defined Englishness." (x) The reason that Britpop could not 'make it big' in the United States is because it was recycling an exhausted colonial dreaming. Two old Englands were duelling for ascendancy: the Oasis-inflected Manchester working class fought Blur-inspired London art school chic. This insular understanding of difference had serious social and cultural consequences. The only possible representation of white, British youth was a tabloidisation of Oasis's behaviour through swearing, drug excess and violence. Simon Reynolds realised that by returning to the three minute pop tune that the milkman can whistle, reinvoking parochial England with no black people, Britpop has turned its back defiantly on the future. (members.aol.com/blissout/Britpop.html) Fortunately, another future had already happened. The beats per minute were pulsating with an urgent affirmation of change, hybridity and difference. Hip hop and techno mapped a careful cartography of race. While rock was colonialisation by other means, hip hop enacted a decolonial imperative. Electronic dance music provided a unique rendering of identity throughout the 1990s. It was a mode of musical communication that moved across national and linguistic boundaries, far beyond Britpop or Stateside rock music. While the Anglo American military alliance was matched and shadowed by postwar popular culture, Brit-pop signalled the end of this hegemonic formation. From this point, English pop and American rock would not sail as smoothly over the Atlantic. While 1995 was the year of Wonderwall, by 1996 the Britpop bubble corroded the faces of the Gallagher brothers. Oasis was unable to complete the American tour. Yet other cultural forces were already active. 1996 was also the year of Trainspotting, with "Born Slippy" being the soundtrack for a blissful journey under the radar. This was a cultural force that no longer required America as a reference point [6]. Robbie Williams was able to integrate the histories of Britpop and dance culture, instigating a complex dialogue between the two. Still, concern peppered music and entertainment journals that British performers were not accessing 'America.' As Sharon Swart stated Britpop acts, on the other hand, are finding it less easy to crack the U.S. market. The Spice Girls may have made some early headway, but fellow purveyors of pop, such as Robbie Williams, can't seem to get satisfaction from American fans. (35 British performers had numerous cultural forces working against them. Flat global sales, the strength of the sterling and the slow response to the new technological opportunities of DVD, all caused problems. While Britpop "cleaned house," (Boehm 89) it was uncertain which cultural formation would replace this colonising force. Because of the complex dialogues between the rock discourse and dance culture, time and space were unable to align into a unified market. American critics simply could not grasp Robbie Williams' history, motives or iconography. It's Robbie's world, we just buy tickets for it. Unless, of course you're American and you don't know jack about soccer. That's the first mistake Williams makes - if indeed one of his goals is to break big in the U.S. (and I can't believe someone so ambitious would settle for less.) … Americans, it seems, are most fascinated by British pop when it presents a mirror image of American pop. (Woods 98 There is little sense that an entirely different musical economy now circulates, where making it big in the United States is not the singular marker of credibility. Williams' demonstrates commitment to the international market, focussing on MTV Asia, MTV online, New Zealand and Australian audiences [7]. The Gallagher brothers spent much of the 1990s trying to be John Lennon. While Noel, at times, knocked at the door of rock legends through "Wonderwall," he snubbed Williams' penchant for pop glory, describing him as a "fat dancer." (Gallagher in Orecklin 101) Dancing should not be decried so summarily. It conveys subtle nodes of bodily knowledge about men, women, sex and desire. While men are validated for bodily movement through sport, women's dancing remains a performance of voyeuristic attention. Such a divide is highly repressive of men who dance, with gayness infiltrating the metaphoric masculine dancefloor [8]. Too often the binary of male and female is enmeshed into the divide of rock and dance. Actually, these categories slide elegantly over each other. The male pop singers are located in a significant semiotic space. Robbie Williams carries these contradictions and controversy. NO! Robbie didn't go on NME's cover in a 'desperate' attempt to seduce nine-year old knickerwetters … YES! He used to be teenybopper fodder. SO WHAT?! So did the Beatles the Stones, the Who, the Kinks, etc blah blah pseudohistoricalrockbollocks. NO! Making music that gurlz like is NOT a crime! (Wells 62) There remains an uncertainty in his performance of masculinity and at times, a deliberate ambivalence. He grafts subversiveness into a specific lineage of English pop music. The aim for critics of popular music is to find a way to create a rhythm of resistance, rather than melody of credible meanings. In summoning an archaeology of the archive, we begin to write a popular music history. Suzanne Moore asked why men should "be interested in a sexual politics based on the frightfully old-fashioned ideas of truth, identity and history?" (175) The reason is now obvious. Femininity is no longer alone on the simulacra. It is impossible to separate real men from the representations of masculinity that dress the corporeal form. Popular music is pivotal, not for collapsing the representation into the real, but for making the space between these states livable, and pleasurable. Like all semiotic sicknesses, the damaged, beaten and bandaged masculinity of contemporary music swaddles a healing pedagogic formation. Robbie Williams enables the writing of a critical history of post Anglo-American music [9]. Popular music captures such stories of place and identity. Significantly though, it also opens out spaces of knowing. There is an investment in rhythm that transgresses national histories of music. While Williams has produced albums, singles, video and endless newspaper copy, his most important revelations are volatile and ephemeral in their impact. He increases the popular cultural vocabulary of masculinity. [1] The fame of both Williams and Halliwell was at such a level that it was reported in the generally conservative, pages of Marketing. The piece was titled "Will Geri's fling lose its fizz?" Marketing, August 2000: 17. [2] For poll results, please refer to "Winners and Losers," Time International, Vol. 155, Issue 23, June 12, 2000, 9 [3] For a discussion of this growth in academic discourse on masculinity, please refer to Paul Smith's "Introduction," in P. Smith (ed.), Boys: Masculinity in contemporary culture. Colorado: Westview Press, 1996. [4] Steve Futterman described Rock DJ as the "least alluring porn video on MTV," in "The best and worst: honour roll," Entertainment Weekly 574-575 (December 22-December 29 2000): 146. [5] Michael Bracewell stated that "pop provides an unofficial cartography of its host culture, charting the national mood, marking the crossroads between the major social trends and the tunnels of the zeitgeist," in "Britpop's coming home, it's coming home." New Statesman .(February 21 1997): 36. [6] It is important to make my point clear. The 'America' that I am summoning here is a popular cultural formation, which possesses little connection with the territory, institution or defence initiatives of the United States. Simon Frith made this distinction clear, when he stated that "the question becomes whether 'America' can continue to be the mythical locale of popular culture as it has been through most of this century. As I've suggested, there are reasons now to suppose that 'America' itself, as a pop cultural myth, no longer bears much resemblance to the USA as a real place even in the myth." This statement was made in "Anglo-America and its discontents," Cultural Studies 5 1991: 268. [7] To observe the scale of attention paid to the Asian and Pacific markets, please refer to http://robbiewilliams.com/july13scroll.html, http://robbiewilliams.com/july19scroll.html and http://robbiewilliams.com/july24scroll.html, accessed on March 3, 2001 [8] At its most naïve, J. Michael Bailey and Michael Oberschneider asked, "Why are gay men so motivated to dance? One hypothesis is that gay men dance in order to be feminine. In other words, gay men dance because women do. An alternative hypothesis is that gay men and women share a common factor in their emotional make-up that makes dancing especially enjoyable," from "Sexual orientation in professional dance," Archives of Sexual Behaviour. 26.4 (August 1997). Such an interpretation is particularly ludicrous when considering the pre-rock and roll masculine dancing rituals in the jive, Charleston and jitterbug. Once more, the history of rock music is obscuring the history of dance both before the mid 1950s and after acid house. [9] Women, gay men and black communities through much of the twentieth century have used these popular spaces. For example, Lynne Segal, in Slow Motion. London: Virago, 1990, stated that "through dancing, athletic and erotic performance, but most powerfully through music, Black men could express something about the body and its physicality, about emotions and their cosmic reach, rarely found in white culture - least of all in white male culture,": 191 References Ansen, D., Giles, J., Kroll, J., Gates, D. and Schoemer, K. "What's a handsome lad to do?" Newsweek 133.19 (May 10, 1999): 85. "Ask Dr. Hip." U.S. News and World Report 129.16 (October 23, 2000): 72. Bailey, J. Michael., and Oberschneider, Michael. "Sexual orientation in professional dance." Archives of Sexual Behaviour. 26.4 (August 1997):expanded academic database [fulltext]. Boehm, E. "Pop will beat itself up." Variety 373.5 (December 14, 1998): 89. Bracewell, Michael. "Britpop's coming home, it's coming home." New Statesman.(February 21 1997): 36. Buchbinder, David. Performance Anxieties .Sydney: Allen and Unwin, 1998. Faludi, Susan. Stiffed. London: Chatto and Windus, 1999. Frith, Simon. "Anglo-America and its discontents." Cultural Studies. 5 1991. Futterman, Steve. "The best and worst: honour roll." Entertainment Weekly, 574-575 (December 22-December 29 2000): 146. Gikandi, Simon. Maps of Englishness. New York: Columbia University Press, 1996. Kadis, Alex. Take That: In private. London: Virgin Books, 1994. Kamp, D. "London Swings! Again!" Vanity Fair ( March 1997): 102. Kimmel, Michael. Manhood in America. New York: The Free Press, 1996. Mendell, Adrienne. How men think. New York: Fawcett, 1996. Moore, Susan. "Getting a bit of the other - the pimps of postmodernism." In Rowena Chapman and Jonathan Rutherford (ed.) Male Order .London: Lawrence and Wishart, 1988. 165-175. Orecklin, Michele. "People." Time. 155.10 (March 13, 2000): 101. Pollack, William. Real boys. Melbourne: Scribe Publications, 1999. Reynolds, Simon. members.aol.com/blissout/britpop.html. Accessed on April 15, 2001. Robinson, David. No less a man. Bowling Green: Bowling Green State University, 1994. Segal, Lynne. Slow Motion. London: Virago, 1990. Smith, Paul. "Introduction" in P. Smith (ed.), Boys: Masculinity in contemporary culture. Colorado: Westview Press, 1996. Swart, S. "U.K. Showbiz" Variety.(December 11-17, 2000): 35. Sexton, Paul and Masson, Gordon. "Tips for Brits who want U.S. success" Billboard .(September 9 2000): 1. Wells, Steven. "Angst." NME.(November 21 1998): 62. "Will Geri's fling lose its fizz?" Marketing.(August 2000): 17. Woods, S. "Robbie Williams Sing when you're winning" The Village Voice. 45.52. (January 2, 2001): 98.
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Otsuki, Grant Jun. "Augmenting Japan’s Bodies and Futures: The Politics of Human-Technology Encounters in Japanese Idol Pop." M/C Journal 16, no. 6 (2013). http://dx.doi.org/10.5204/mcj.738.

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Perfume is a Japanese “techno-pop” idol trio formed in 2000 consisting of three women–Ayano Omoto, Yuka Kashino, and Ayaka Nishiwaki. Since 2007, when one of their songs was selected for a recycling awareness campaign by Japan's national public broadcaster, Perfume has been a consistent fixture in the Japanese pop music charts. They have been involved in the full gamut of typical idol activities, from television and radio shows to commercials for clothing brands, candy, and drinks. Their success reflects Japanese pop culture's long-standing obsession with pop idols, who once breaking into the mainstream, become ubiquitous cross-media presences. Perfume’s fame in Japan is due in large part to their masterful performance of traditional female idol roles, through which they assume the kaleidoscopic positions of daughter, sister, platonic friend, and heterosexual romantic partner depending on the standpoint of the beholder. In the lyrical content of their songs, they play the various parts of the cute but shy girl who loves from a distance, the strong compatriot that pushes the listener to keep striving for their dreams, and the kindred spirit with whom the listener can face life's ordinary challenges. Like other successful idols, their extensive lines of Perfume-branded merchandise and product endorsements make the exercise of consumer spending power by their fans a vehicle for them to approach the ideals and experiences that Perfume embodies. Yet, Perfume's videos, music, and stage performances are also replete with subversive images of machines, virtual cities and landscapes, and computer generated apparitions. In their works, the traditional idol as an object of consumer desire co-exists with images of the fragmentation of identity, distrust in the world and the senses, and the desire to escape from illusion, all presented in terms of encounters with technology. In what their fans call the "Near Future Trilogy", a set of three singles released soon after their major label debut (2005-06), lyrics refer to the artificiality and transience of virtual worlds ("Nothing I see or touch has any reality" from "Electro-World," or "I want to escape. I want to destroy this city created by immaculate computation" from "Computer City"). In their later work, explicit lyrical references to virtual worlds and machines largely disappear, but they are replaced with images and bodily performances of Perfume with robotic machinery and electronic information. Perfume is an idol group augmented by technology. In this paper, I explore the significance of these images of technological augmentation of the human body in the work of Perfume. I suggest that the ways these bodily encounters of the human body and technology are articulated in their work reflect broader social and economic anxieties and hopes in Japan. I focus in the first section of this paper on describing some of the recurring technological motifs in their works. Next, I show how their recent work is an experiment with the emergent possibilities of human-technology relationships for imagining Japan's future development. Not only in their visual and performance style, but in their modes of engagement with their fans through new media, I suggest that Perfume itself is attempting to seek out new forms of value creation, which hold the promise of pushing Japan out of the extended economic and social stagnation of its 1990s post-bubble "Lost Decade,” particularly by articulating how they connect with the world. The idol's technologically augmented body becomes both icon and experiment for rethinking Japan and staking out a new global position for it. Though I have referred above to Perfume as its three members, I also use the term to signify the broader group of managers and collaborating artists that surrounds them. Perfume is a creation of corporate media companies and the output of development institutions designed to train multi-talented entertainers from a young age. In addition to the three women who form the public face of Perfume, main figures include music producer Yasutaka Nakata, producer and choreographer MIKIKO, and more recently, the new media artist Daito Manabe and his company, Rhizomatiks. Though Perfume very rarely appear on stage or in their videos with any other identifiable human performers, every production is an effort involving dozens of professional staff. In this respect, Perfume is a very conventional pop idol unit. The attraction of these idols for their fans is not primarily their originality, creativity, or musicality, but their professionalism and image as striving servants (Yano 336). Idols are beloved because they "are well-polished, are trained to sing and act, maintain the mask of stardom, and are extremely skillful at entertaining the audience" (Iwabuchi 561). Moreover, their charisma is based on a relationship of omoiyari or mutual empathy and service. As Christine Yano has argued for Japanese Enka music, the singer must maintain the image of service to his or her fans and reach out to them as if engaged in a personal relationship with each (337). Fans reciprocate by caring for the singer, and making his or her needs their own, not the least of which are financial. The omoiyari relationship of mutual empathy and care is essential to the singer’s charismatic appeal (Yano 347). Thus it does not matter to their fans that Perfume do not play their own instruments or write their own songs. These are jobs for other professionals. However, mirroring the role of the employee in the Japanese company-as-family (see Kondo), their devotion to their jobs as entertainers, and their care and respect for their fans must be evident at all times. The tarnishing of this image, for instance through revelations of underage smoking or drinking, can be fatal, and has resulted in banishment from the media spotlight for some former stars. A large part of Japanese stars' conventional appeal is based on their appearance as devoted workers, consummate professionals, and partners in mutual empathy. As charismatic figures that exchange cultural ideals for fans’ disposable income, it is not surprising that many authors have tied the emergence of the pop idol to the height of Japan's economic prosperity in the 1970s and 1980s, when the social contract between labor and corporations that provided both lifelong employment and social identity had yet to be seriously threatened. Aoyagi suggests (82) that the idol system is tied to post-war consumerism and the increased importance of young adults, particularly women, as consumers. As this correlation between the health of idols and the economy might imply, there is a strong popular connection between concerns of social fission and discontent and economic stagnation. Koichi Iwabuchi writes that Japanese media accounts in the 1990s connected the health of the idol system to the "vigor of society" (555). As Iwabuchi describes, some Japanese fans have looked for their idols abroad in places such as Hong Kong, with a sense of nostalgia for a kind of stardom that has waned in Japan and because of "a deep sense of disillusionment and discontent with Japanese society" (Iwabuchi 561) following the collapse of Japan's bubble economy in the early 1990s. In reaction to the same conditions, some Japanese idols have attempted to exploit this nostalgia. During a brief period of fin-de-siècle optimism that coincided with neoliberal structural reforms under the government of Junichiro Koizumi, Morning Musume, the most popular female idol group at the time, had a hit single entitled "Love Machine" that ended the 1990s in Japan. The song's lyrics tie together dreams of life-long employment, romantic love, stable traditional families, and national resurgence, linking Japan's prosperity in the world at large to its internal social, emotional, and economic health. The song’s chorus declares, "The world will be envious of Japan's future!", although that future still has yet to materialize. In its place has appeared the "near-future" imaginary of Perfume. As mentioned above, the lyrics of some of their early songs referenced illusory virtual worlds that need to be destroyed or transcended. In their later works, these themes are continued in images of the bodies of the three performers augmented by technology in various ways, depicting the performers themselves as robots. Images of the three performers as robots are first introduced in the music video for their single "Secret Secret" (2007). At the outset of the video, three mannequins resembling Perfume are frozen on a futuristic TV soundstage being dressed by masked attendants who march off screen in lock step. The camera fades in and out, and the mannequins are replaced with the human members frozen in the same poses. Other attendants raise pieces of chocolate-covered ice cream (the music video also served as an advertisement for the ice cream) to the performers' mouths, which when consumed, activate them, launching them into a dance consisting of stilted, mechanical steps, and orthogonal arm positions. Later, one of the performers falls on stairs and appears to malfunction, becoming frozen in place until she receives another piece of ice cream. They are later more explicitly made into robots in the video for "Spring of Life" (2012), in which each of the three members are shown with sections of skin lifted back to reveal shiny, metallic parts inside. Throughout this video, their backs are connected to coiled cables hanging from the ceiling, which serve as a further visual sign of their robotic characters. In the same video, they are also shown in states of distress, each sitting on the floor with parts exposed, limbs rigid and performing repetitive motions, as though their control systems have failed. In their live shows, themes of augmentation are much more apparent. At a 2010 performance at the Tokyo Dome, which was awarded the jury selection prize in the 15th Japan Media Arts Festival by the Japanese Agency for Cultural Affairs, the centerpiece was a special performance entitled "Perfume no Okite" or "The Laws of Perfume." Like "Secret Secret," the performance begins with the emergence of three mannequins posed at the center of the stadium. During the introductory sequence, the members rise out of a different stage to the side. They begin to dance, synchronized to massively magnified, computer generated projections of themselves. The projections fluctuate between photorealistic representations of each member and ghostly CG figures consisting of oscillating lines and shimmering particles that perform the same movements. At the midpoint, the members each face their own images, and state their names and dates of birth before uttering a series of commands: "The right hand and right leg are together. The height of the hands must be precise. Check the motion of the fingers. The movement of the legs must be smooth. The palms of the hands must be here." With each command, the members move their own bodies mechanically, mirrored by the CG figures. After more dancing with their avatars, the performance ends with Perfume slowly lowered down on the platform at the center of the stage, frozen in the same poses and positions as the mannequins, which have now disappeared. These performances cleverly use images of robotic machinery in order to subvert Perfume's idol personas. The robotic augmentations are portrayed as vectors for control by some unseen external party, and each of the members must have their life injected into them through cables, ice cream, or external command, before they can begin to dance and sing as pop idols. Pop idols have always been manufactured products, but through such technological imagery Perfume make their own artificiality explicit, revealing to the audience that it is not the performers they love, but the emergent and contingently human forms of a social, technological, and commercial system that they desire. In this way, these images subvert the performers' charisma and idol fans' own feelings of adoration, revealing the premise of the idol system to have been manufactured to manipulate consumer affect and desire. If, as Iwabuchi suggests, some fans of idols are attracted to their stars by a sense of nostalgia for an age of economic prosperity, then Perfume's robotic augmentations offer a reflexive critique of this industrial form. In "The Laws of Perfume", the commands that comport their bodies may be stated in their own voices, yet they issue not from the members themselves, but their magnified and processed avatars. It is Perfume the commercial entity speaking. The malfunctioning bodies of Perfume depicted in "Secret Secret" and "Spring of Life" do not detract from their charisma as idols as an incident of public drunkenness might, because the represented breakdowns in their performances are linked not to the moral purity or professionalism of the humans, but to failures of the technological and economic systems that have supported them. If idols of a past age were defined by their seamless and idealized personas as entertainers and employees, then it is fitting that in an age of much greater economic and social uncertainty that they should acknowledge the cracks in the social and commercial mechanisms from which their carefully designed personas emerge. In these videos and performances, the visual trope of technological body augmentation serves as a means for representing both the dependence of the idol persona on consumer capitalism, and the fracturing of that system. However, they do not provide an answer to the question of what might lie beyond the fracturing. The only suggestions provided are the disappearance of that world, as in the end of "Computer City," or in the reproduction of the same structure, as when the members of Perfume become mannequins in "The Laws of Perfume" and "Secret Secret." Interestingly, it was with Perfume's management's decision to switch record labels and market Perfume to an international audience that Perfume became newly augmented, and a suggestion of an answer became visible. Perfume began their international push in 2012 with the release of a compilation album, "Love the World," and live shows and new media works in Asia and Europe. The album made their music available for purchase outside of Japan for the first time. Its cover depicts three posed figures computer rendered as clouds of colored dots produced from 3D scans of the members. The same scans were used to create 3D-printed plastic figures, whose fabrication process is shown in the Japanese television ad for the album. The robotic images of bodily augmentation have been replaced by a more powerful form of augmentation–digital information. The website which accompanied their international debut received the Grand Prix of the 17th Japan Media Arts Prize. Developed by Daito Manabe and Rhizomatiks, visitors to the Perfume Global website were greeted by a video of three figures composed of pulsating clouds of triangles, dancing to a heavy, glitch-laden electronic track produced by Nakata. Behind them, dozens of tweets about Perfume collected in real-time scroll across the background. Controls to the side let visitors change not only the volume of the music, but also the angle of their perspective, and the number and responsiveness of the pulsating polygons. The citation for the site's prize refers to the innovative participatory features of the website. Motion capture data from Perfume, music, and programming examples used to render the digital performance were made available for free to visitors, who were encouraged to create their own versions. This resulted in hundreds of fan-produced videos showing various figures, from animals and cartoon characters to swooshing multi-colored lines, dancing the same routine. Several of these were selected to be featured on the website, and were later integrated into the stage performance of the piece during Perfume's Asia tour. A later project extended this idea in a different direction, letting website visitors paint animations on computer representations of the members, and use a simple programming language to control the images. Many of these user creations were integrated into Perfume's 2013 performance at the Cannes Lions International Festival as advertising. Their Cannes performance begins with rapidly shifting computer graphics projected onto their costumes as they speak in unison, as though they are visitors from another realm: "We are Perfume. We have come. Japan is far to the east. To encounter the world, the three of us and everyone stand before you: to connect you with Japan, and to communicate with you, the world." The user-contributed designs were projected on to the members' costumes as they danced. This new mode of augmentation–through information rather than machinery–shows Perfume to be more than a representation of Japan's socio-economic transitions, but a live experiment in effecting these transitions. In their international performances, their bodies are synthesized in real-time from the performers' motions and the informatic layer generated from tweets and user-generated creations. This creates the conditions for fans to inscribe their own marks on to Perfume, transforming the emotional engagement between fan and idol into a technological linkage through which the idols’ bodies can be modified. Perfume’s augmented bodies are not just seen and desired, but made by their fans. The value added by this new mode of connection is imagined as the critical difference needed to transform Perfume from a local Japanese idol group into an entity capable of moving around the world, embodying the promise of a new global position for Japan enabled through information. In Perfume, augmentation suggests a possible answer to Japan’s economic stagnation and social fragmentation. It points past a longing for the past towards new values produced in encounters with the world beyond Japan. Augmentations newly connect Perfume and Japan with the world economically and culturally. At the same time, a vision of Japan emerges, more mobile, flexible, and connected perhaps, yet one that attempts to keep Japan a distinct entity in the world. Bodily augmentations, in media representations and as technological practices, do more than figuratively and materially link silicon and metal with flesh. They mark the interface of the body and technology as a site of transnational connection, where borders between the nation and what lies outside are made References Aoyagi, Hiroshi. Islands of Eight Million Smiles: Idol Performance and Symbolic Production in Contemporary Japan. Cambridge, Mass.: Harvard University Press, 2005. Iwabuchi, Koichi. "Nostalgia for a (Different) Asian Modernity: Media Consumption of "Asia" in Japan." positions: east asia cultures critique 10.3 (2002): 547-573. Kondo, Dorinne K. Crafting Selves: Power, Gender and Discourses of Identity in a Japanese Workplace. Chicago and London: University of Chicago Press, 1990. Morning Musume. “Morning Musume ‘Love Machine’ (MV).” 15 Oct. 2010. 4 Dec. 2013 ‹http://www.youtube.com/watch?v=6A7j6eryPV4›. Perfume. “[HD] Perfume Performance Cannes Lions International Festival of Creativity.” 20 June 2013. 11 Nov. 2013 ‹http://www.youtube.com/watch?v=gI0x5vA7fLo›. ———. “[SPOT] Perfume Global Compilation “LOVE THE WORLD.”” 11 Sep. 2012. 11 Nov. 2013 ‹http://www.youtube.com/watch?v=28SUmWDztxI›. ———. “Computer City.” 18 June 2013. 10 Oct. 2013 ‹http://www.youtube.com/watch?v=jOXGKTrsRNg›. ———. “Electro World.” 18 June 2013. 10 Oct. 2013 ‹http://www.youtube.com/watch?v=8zh0ouiYIZc›. ———. “Perfume no Okite.” 8 May 2011. 10 Oct. 2013 ‹http://www.youtube.com/watch?v=2EjOistJABM›. ———. “Perfume Official Global Website.” 2012. 11 Nov. 2013 ‹http://perfume-global.com/project.html›. ———. “Secret Secret.” 18 Jan. 2012. 10 Oct. 2013 ‹http://www.youtube.com/watch?v=birLzegOHyU›. ———. “Spring of Life.” 18 June 2013. 10 Oct. 2013 ‹http://www.youtube.com/watch?v=7PtvnaEo9-0›. Yano, Christine. "Charisma's Realm: Fandom in Japan." Ethnology 36.4 (1997): 335-49.
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Stevens, Carolyn Shannon. "Cute But Relaxed: Ten Years of Rilakkuma in Precarious Japan." M/C Journal 17, no. 2 (2014). http://dx.doi.org/10.5204/mcj.783.

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Introduction Japan has long been cited as a major source of cute (kawaii) culture as it has spread around the world, as encapsulated in Christine R. Yano’s phrase ‘Pink Globalization’. This essay charts recent developments in Japanese society through the cute character Rilakkuma, a character produced by San-X (a competitor to Sanrio, which produces the famed Hello Kitty). His name means ‘relaxed bear’, and Rilakkuma and friends are featured in comics, games and other products, called kyarakutā shōhin (also kyarakutā guzzu, which both mean ‘character goods’). Rilakkuma is pictured relaxing, sleeping, eating sweets, and listening to music; he is not only lazy, but he is also unproductive in socio-economic terms. Yet, he is never censured for this lifestyle. He provides visual pleasure to those who buy these goods, but more importantly, Rilakkuma’s story charitably portrays a lifestyle that is fully consumptive with very little, if any, productivity. Rilakkuma’s reified consumption is certainly in line with many earlier analyses of shōjo (young girl) culture in Japan, where consumerism is considered ‘detached from the productive economy of heterosexual reproduction’ (Treat, 281) and valued as an end in itself. Young girl culture in Japan has been both critiqued and celebrated in in opposition to the economic productivity as well as the emotional emptiness and weakening social prestige of the salaried man (Roberson and Suzuki, 9-10). In recent years, ideal masculinity has been further critiqued with the rise of the sōshokukei danshi (‘grass-eating men’) image: today’s Japanese male youth appear to have no appetite for the ‘meat’ associated with heteronormative, competitively capitalistic male roles (Steger 2013). That is not to say all gender roles have vanished; instead, social and economic precarity has created a space for young people to subvert them. Whether by design or by accident, Rilakkuma has come to represent a Japanese consumer maintaining some standard of emotional equilibrium in the face of the instability that followed the Tōhoku earthquake, tsunami and nuclear disaster in early 2011. A Relaxed Bear in a Precarious Japan Certainly much has been written about the ‘lost decade(s)’ in Japan, or the unraveling of the Japanese postwar miracle since the early 1990s in a variety of unsettling ways. The burst of the ‘bubble economy’ in 1991 led to a period of low or no economic growth, uncertain employment conditions and deflation. Because of Japan’s relative wealth and mature economic system, this was seen a gradual process that Mark Driscoll calls a shift from the ‘so-called Japan Inc. of the 1980s’ to ‘“Japan Shrink” of the 2010s and 2020s’ (165). The Japanese economy was further troubled by the Global Financial Crisis of 2008, and then the Tōhoku disasters. These events have contributed to Japan’s state of ambivalence, as viewed by both its citizens and by external observers. Despite its relative wealth, the nation continues to struggle with deflation (and its corresponding stagnation of wages), a deepening chasm between the two-tier employment system of permanent and casual work, and a deepening public mistrust of corporate and governing authorities. Some of this story is not ‘new’; dual employment practices have existed throughout Japan’s postwar history. What has changed, however, is the attitudes of casual workers; it is now thought to be much more difficult, if not impossible, to shift from low paid, insecure casual labour to permanent, secure positions. The overall unemployment rate remains low precisely because the number of temporary and part time workers has increased, as much as one third of all workers in 2012 (The Japan Times). The Japanese government now concedes that ‘the balance of working conditions between regular and non-regular workers have therefore become important issues’ (Ministry of Health, Labour and Welfare); many see this is not only a distinction between ‘haves’ and ‘have-nots’, but also of a generational shift of those who achieved secure positions before the ‘lost decade’, and those who came after. Economic, political, environmental and social insecurity have given rise to a certain level public malaise, not conducive to a robust consumer culture. Enter Rilakkuma: he, like many other cute characters in Japan, entices the consumer to feel good about spending – or perhaps, to feel okay about spending? – in this precarious time of underemployment and uncertainty about the future. ‘Cute’ Characters: Attracting as Well as Attractive Cute (‘kawaii’) culture in Japan is not just aesthetic; it includes ‘a turn to emotion and even sentimentality, in some of the least likely places’ (Yano, 7). Cute kyarakutā are not just sentimentally attractive; they are more precisely attracting images which are used to sell these character goods: toys, household objects, clothing and stationery. Occhi writes that many kyarakutā are the result of an ‘anthropomorphization’ of objects or creatures which ‘guide the user towards specific [consumer] behaviors’ (78). While kyarakutā would be created first to sell a product, in the end, the character’s popularity at times can eclipse the product’s value, and the character thus becomes ‘pure product’, as in the case of Hello Kitty (Yano, 10). Most characters, however, merely function as ‘specific representatives of a product or service rendered mentally “sticky” through narratives, wordplay and other specialized aspects of their design’ (Occhi, 86). Miller refers to this phenomenon as ‘Japan’s zoomorphic urge’, and argues that etiquette guides and public service posters, which frequently use cute and cuddly animals in the place of humans, is done to ‘render […] potentially dangerous or sensitive topics as safe and acceptable’ (69). Cuteness instrumentally turns away from negative aspects of society, whether it is the demonstration of etiquette rules in public, or the portrayal of an underemployed or unemployed person watching TV at home, as in Rilakkuma. Thus we see a revitalization of the cute zeitgeist in Japanese consumerism in products such as the Rilakkuma franchise, produced by San-X, a company that produces and distributes ‘stationary [sic], sundry goods, merchandises [sic], and paper products with original design.’ (San-X Net). Who Is Rilakkuma? According to the company’s ‘fan’ books, written in response to the popularity of Rilakkuma’s character goods (Nakazawa), the background story of Rilakkuma is as follows: one day, a smallish bear found its way unexplained into the apartment of a Japanese OL (office lady) named Kaoru. He spends his time ‘being of no use to Kaoru, and is actually a pest by lying around all day doing nothing… his main concerns are meals and snacks. He seems to hate the summer [heat].’ Other activities include watching television, listening to music, taking long baths, and tossing balls of paper into the rubbish bin (Nakazawa, 4). His comrades are Korilakkuma (loosely translated as ‘Little Rilakkuma’) and Kiiroitori (simply, ‘Yellow Bird’). Korilakkuma is a smaller and paler version of Rilakkuma; like her friend, she appears in Kaoru’s apartment for no reason. She is described as liking to pull pranks (itazuradaisuki) and is comparatively more energetic (genki) than Rilakkuma; her main activities are imitating Rilakkuma and looking for someone with whom to play (6). Lastly, Kiiroitori is a small yellow bird resembling a chick, and seems to be the only character of the three who has any ‘right’ to reside in Kaoru’s apartment. Kiiroitori was a pet bird residing in cage before the appearance of these two bears, but after Rilakkuma and Korilakkuma set themselves up in her small apartment, Kiiroitori was liberated from his cage and flies in the faces of lazy Rilakkuma and mischievous Korilakkuma (7). Kiiroitori likes tidiness, and is frequently cleaning up after the lazy bears, and he can be short tempered about this (ibid). Kiiroitori’s interests include the charming but rather thrifty ‘finding spare change while cleaning up’ and ‘bear climbing’, which is enjoyed primarily for its annoyance to the bears (ibid). Fig. 1: Korilakkuma, Rilakkuma and Kiiroitori, in 10-year anniversary attire (photo by author). This narrative behind these character goods is yet another aspect of their commodification (in other words, their management, distribution and copyright protection). The information presented ­– the minute details of the characters’ existence, illustrated with cute drawings and calligraphy – enriches the consumer process by deepening the consumers’ interaction with the product. How does the story become as attractive as the cute character? One of the striking characteristics of the ‘official’ Rilakkuma discourse is the sense of ‘ikinari yattekita’ (things happening ‘out of the blue’; Nakazawa 22), or ‘naru yō ni narimasu’ (‘whatever will be will be’; 23) reasoning behind the narrative. Buyers want to know how and why these cute characters come into being, but there is no answer. To some extent, this vagueness reflects the reality of authorship: the characters were first conceptualized by a designer at San-X named Kondō Aki, who left the company soon after Rilakkuma’s debut in 2003 (Akibako). But this ‘out of the blue’ quality of the characters strikes a chord in many consumers’ view of their own lives: why are we here? what are we doing, and why do we do it? The existence of these characters and the reasons for their traits and preferences are inexplicable. There is no reason why or how Rilakkuma came to be – instead, readers are told that to just relax, ‘go with the flow’, and ‘what can be done today can always be done tomorrow’. Procrastination would normally be considered meiwaku, or bothersome to others who depend on you. In Productive Japan, this behavior is not valued. In Precarious Japan, however, underemployment and nonproductivity takes the pressure away from individuals to judge this behavior as negative. Procrastination shifts from meiwaku to normality, and to be transformed into kawaii culture, accepted and even celebrated as such. Rilakkuma is not the first Japanese pop cultural character to rub up against the hyper productive, gambaru (fight!) attitude associated with previous generations, with their associated tropes of the juken jikoku (exam preparation hell) for students, or the karōshi (death from overwork) salaried worker. An early example of this would be Chibi Marukochan (‘Little Maruko’), a comic character created in 1986 but whose popularity peaked in the 1990s. Maruko is an endearing but flawed primary school student who is cute and amusing, but also annoying and short tempered (Sakura). Flawed characters were frequently featured in Japanese popular culture, but Maruko was one of the first featured as heroine, not a jester-like sidekick. As an early example of Japanese cute, subversive characters, Maruko was often annoying and lazy, but she at least aspired to traits such as doing well in school and being a good daughter in her extended family. Rilakkuma, perhaps, demonstrates the extension of this cute but subversive hero/ine: when the stakes are lower (or at their lowest), so is the need for stress and anxiety. Taking it easy is the best option. Rilakkuma’s ‘charm point’ (chāmu pointo, which describes one’s personal appeal), is his transgressive cuteness, and this has paid off for San-X over the years in successful sales of his comic books as well as a variety of products (see fig. 2). Fig. 2: An example of some of the goods for sale in early 2014: a fleecy blanket, a 3d puzzle, note pads and stickers, decorative toggles for a school bag or purse, comic and ‘fan’ books, and a toy car (photo by the author). Over the decade between 2003 and 2013, San X has produced 51 volumes of Rilakkuma comics (Tonozuka, 37 – 42) and over 20 different series of stuffed animals (43 – 45); plus cushions, tote bags, tableware, stationery, and variety goods such as toilet paper holders, umbrellas and contact lens cases (46 – 52). While visiting the Rilakkuma themed shop in Tokyo Station in October 2013, a newly featured and popular product was the Rilakkuma ‘onesie’, a unisex and multipurpose outfit for adults. These products’ diversity are created to meet the consumer desires of Rilakkuma’s significant following in Japan; in a small-scale study of Japanese university students, researchers found that Rilakkuma was the number one nominated ‘favorite character’ (Nosu and Tanaka, 535). Furthermore, students claimed that the attractiveness of favorite characters were judged not just on their appearance, but also due to specific characteristics: ‘characters that are always idle, relaxed, stress-free’ and those ‘that have unusual behavior or stray from the right path’ (ibid) were cited as especially attractive/attracting. Just like Rilakkuma, these researchers found that young Japanese people – the demographic perhaps most troubled by an insecure economic future – are attracted to ‘characters that have flaws in some ways and are not merely cute’ (536). Where to, Rilakkuma? Miller, in her discussion of Japanese animal characters in a variety of cute cultural settings writes Non-human animals emerge as useful metaphors for humans, yet […] it is this aesthetic load rather than the lesson or the ideology behind the image that often becomes the center of our attention. […] However, I think it is useful to separate our analysis of zoomorphic images as vehicles for cuteness from their other possible uses and possible utility in many areas of culture (70). Similarly, we need to look beyond cute, and see what Miller terms as ‘the lesson’ behind the ‘aesthetic load’: here, how cuteness disguises social malaise and eases the shift from ‘Japan Inc.’ to ‘Japan Shrink’. When particular goods are ‘tied’ to other products, the message behind the ‘aesthetic load’ are complicated and deepened. Rilakkuma’s recent commercial (in)activity has been characterized by a variety of ‘tai uppu’ (tie ups), or promotional links between the Rilakkuma image and other similarly aligned products. Traditionally, tie ups in Japan have been most successful when formed between products that were associated with similar audiences and similar aesthetic preferences. We have seen tie ups, for example, between Hello Kitty and McDonald’s (targeting youthful fast food customers) since 1999 (Yano, 129). In ‘Japan Shrink’s’ competitive consumer market, tie ups are becoming more strategic, and all the more interesting. One of the troubled markets in Japan, as elsewhere, is the music industry. Shrinking expendable income coupled with a variety of downloading practices means the traditional popular music industry (primarily in the form of CDs) is in decline. In 2009, Rilakkuma began a co-badged campaign with Tower Records Japan – after all, listening to music is one of Rilakkuma’s listed favourite past times. TRJ was then independent from its failed US counterpart, and a major figure in the music retail scene despite disappointing CD sales since the late 1990s (Stevens, 85). To stir up consumer interest, TRJ offered objects, such as small dolls, towels and shopping bags, festooned with Rilakkuma images and phrases such as ‘Rilakkuma loves Tower Records’ and ‘Relaxed Tour 2012’ (Tonozuka, 72 – 73). Rilakkuma, in a familiar pose lying back with his arms crossed behind his head, but surrounded by musical notes and the phrase ‘No Music, No Life’ (72), presents compact image of the consumer zeitgeist of the day: one’s ikigai (reason for living) is clearly contingent on personal enjoyment, despite Japan’s music industry woes. Rilakkuma also enjoys a close relationship with the ubiquitous convenience store Lawson, which has over 11,000 individual stores throughout Japan and hundreds more overseas (Lawson, Corporate Information). Japanese konbini (the Japanese term for convenience stores), unlike their North American or Australian counterparts, enjoy a higher consumer image in terms of the quality and variety of their products, thus symbolize a certain relaxed lifestyle, as per Merry I. White’s description of the ‘no hands housewife’ breezing through the evening meal preparations thanks to ready made dishes purchased at konbini (72). Japanese convenience stores sell a variety of products, but sweets (Rilakkuma’s favourite) take up a large proportion of shelf space in many stores. The most current ‘Rilakkuma x Lawson campaign’ was undertaken between September and November 2013. During this period, customers earned points to receive a free teacup; certainly Rilakkuma’s cuteness motivated consumers to visit the store to get the prize. All was not well with this tie up, however; complaints about cracked teacups resulted in an external investigation. Finding no causal relationship between construction and fault, Lawson still apologized and offered to exchange any of the approximately 1.73 million cups with an alternate prize for any consumers who so wished (Lawson, An Apology). The alternate prize was still cute in its pink colouring and kawaii character pattern, but it was a larger and much sturdier commuter type mug. Here we see that while Rilakkuma is relaxed, he is still aware of corporate Japan’s increasing sense of corporate accountability and public health. One last tie up demonstrates an unusual alliance between the Rilakkuma franchise and other cultural icons. 2013 marked the ten-year anniversary of Rilakkuma and friends, and this was marked by several prominent campaigns. In Kyoto, we saw Rilakkuma and friends adorning o-mamori (religious amulets) at the famed Kinkakuji (Golden Pavilion), a major temple in Kyoto (see fig. 3a). The ‘languid dream’ of the lazy bear is a double-edged symbol, contrasting with the disciplined practice of Buddhism and complying with a Zen-like dream state of the beauty of the grounds. Another ten-year anniversary campaign was the tie up between Rilakkuma and the 50 year anniversary of JR’s Yamanote Line, the ‘city loop’ in Tokyo. Fig. 3a: Kiiroitori sits atop Rilakkuma with Korilakkuma by their side at the Golden Pavillion, Kyoto. The top caption reads: ‘Relaxed bear, Languid at the Golden Pavilion; Languid Dream Travelogue’Fig. 3b: a key chain made to celebrate Rilakkuma’s appointment to the JR Line; still lazy, Rilakkuma lies on his side but wears a conductor’s cap. This tie up was certainly a coup, for the Yamanote Line is a significant part of 13 million Tokyo residents’ lives, as well as a visible fixture in the cultural landscape since the early postwar period. The Yamanote, with its distinctive light green coloring (uguisuiro, which translates literally to ‘nightingale [bird] colour’) has its own aesthetic: as one of the first modern train lines in the capital, it runs through all the major leisure districts and is featured in many popular songs and even has its own drinking game. This nostalgia for the past, coupled with the masculine, super-efficient former national railway’s system is thus juxtaposed with the lazy, feminized teddy bear (Rilakkuma is male, but his domain is feminine), linking a longing for the past with gendered images of production and consumption in the present. In figure 3b, we see Rilakkuma riding the Yamanote on his own terms (lying on his side, propped up by one elbow – a pose we would never see a JR employee take in public). This cheeky cuteness increases the iconic train’s appeal to its everyday consumers, for despite its efficiency, this line is severely overcrowded during peak hours and suffers from user malaise with respect to etiquette and safety issues. Life in contemporary Japan is no longer the bright, shiny ‘bubble’ of the 1980s. Japan is wrestling with internal and external demons: the nuclear crisis, the lagging economy, deteriorating relations with China, and a generation of young people who have never experienced the optimism of their parents’ generation. Dreamlike, Japan’s denizens move through the contours of their daily lives much as they have in the past, for major social structures remain for the most part in tact; instead, it is the vision of the future that has altered. In this environment, we can argue that kawaii aesthetics are all the more important, for if we are uncomfortable thinking about negative or depressing topics such as industries in decline, questionable consumer safety standards, and overcrowded trains, a cute bear can make it much more ‘bear’-able.ReferencesDriscoll, Mark. “Debt and Denunciation in Post-Bubble Japan: On the Two Freeters.” Cultural Critique 65 (2007): 164-187. Kondō Aki - akibako. “Profile [of Designer Aki Kondō].” 6 Feb. 2014 ‹http://www.akibako.jp/profile/›. Lawson. “Kigyō Jōhō: Kaisha Gaiyō [Corporate Information: Company Overview].” Feb. 2013. 10 Feb. 2014 ‹http://www.lawson.co.jp/company/corporate/about.html/›. Lawson. “Owabi to Oshirase: Rōson aki no rilakkuma fea keihin ‘rilakkuma tei magu’ hason no osore [An Apology and Announcement: Lawson’s Autumn Rilakkuma Fair Giveaway ‘Rilakkuma Tea Mug’ Concern for Damage.” 2 Dec. 2013. 10 Feb. 2014 ‹http://www.lawson.co.jp/emergency/detail/detail_84331.html›. Miller, Laura. “Japan’s Zoomorphic Urge.” ASIANetwork Exchange XVII.2 (2010): 69-82. Ministry of Health, Labour and Welfare. “Employment Security.” 10 Feb. 2014 ‹http://www.mhlw.go.jp/english/policy/employ-labour/employment-security/dl/employment_security_bureau.pdf›. Nakazawa Kumiko, ed. Rirakkuma Daradara Fuan Bukku [Relaxed Bear Leisurely Fan Book]. Tokyo: Kabushikigaisha Shufutoseikatsu. 2008. Nosu, Kiyoshi, and Mai Tanaka. “Factors That Contribute to Japanese University Students’ Evaluations of the Attractiveness of Characters.” IEEJ Transactions on Electrical and Electronic Engineering 8.5 (2013): 535–537. Occhi, Debra J. “Consuming Kyara ‘Characters’: Anthropomorphization and Marketing in Contemporary Japan.” Comparative Culture 15 (2010): 78–87. Roberson, James E., and Nobue Suzuki, “Introduction”, in J. Roberson and N. Suzuki, eds., Men and Masculinities in Contemporary Japan: Dislocating the Salaryman Doxa. London: RoutledgeCurzon, 2003. 1-19. Sakura, Momoko. Chibi Marukochan 1 [Little Maruko, vol. 1]. Tokyo: Shūeisha, 1987 [1990]. San-X Net. “Company Info.” 10 Feb. 2014 ‹http://www.san-x.jp/COMPANY_INFO.html›. Steger, Brigitte. “Negotiating Gendered Space on Japanese Commuter Trains.” ejcjs 13.3 (2013). 29 Apr. 2014 ‹http://www.japanesestudies.org.uk/ejcjs/vol13/iss3/steger.html› Stevens, Carolyn S. Japanese Popular Music: Culture, Authenticity and Power. London: Routledge, 2008. The Japan Times. “Nonregulars at Record 35.2% of Workforce.” 22 Feb. 2012. 6 Feb. 2014 ‹http://www.japantimes.co.jp/news/2012/02/22/news/nonregulars-at-record-35-2-of-workforce/#.UvMb-kKSzeM›. Tonozuka Ikuo, ed. Rirakkuma Tsuzuki Daradara Fan Book [Relaxed Bear Leisurely Fan Book, Continued]. Tokyo: Kabushikigaisha Shufutoseikatsu, 2013. Treat, John Whittier. “Yoshimoto Banana’s Kitchen, or The Cultural Logic of Japanese Consumerism.” In L. Skov and B. Moeran, eds., Women, Media and Consumption in Japan, Surrey: Curzon, 1995. 274-298. White, Merry I. “Ladies Who Lunch: Young Women and the Domestic Fallacy in Japan.” In K. Cwiertka and B. Walraven, eds., Asian Food: The Global and the Local. Honolulu: University of Hawai’i Press, 2001. 63-75. Yano, Christine R. Pink Globalization: Hello Kitty’s Trek across the Pacific. Durham, NC: Duke University Press, 2013.
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