Academic literature on the topic 'Drobné podniky'

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Dissertations / Theses on the topic "Drobné podniky"

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Vokáčová, Lucie. "E-commerce a sociální sítě v malých podnicích." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85872.

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The diploma thesis focuses on e-commerce in small businesses in connection with marketing and social networks. The first chapter focuses on the marketing processes and the possibility of use of the Internet in small businesses. In the second chapter I deal with the rules of creation of the corporate website, I describe several Internet tools to promote the website (Google Analytics) and deal with search engine optimization (SEO). The third chapter is devoted to social media and a number of case studies describing the use of the social network Facebook in marketing. The final chapter four is th
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Ingr, Martin. "Podnikatelský plán pro založení drobného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223552.

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This master's thesis deals with a creating of a business plan for establishing own small firm which focuses on web development and administration offered in chosen target market. The introductory part contains theoretical knowledge which together with elaborated analysis has become a fundamental background for compilation of a business plan. Its reality and feasibility are assessed in the practical part of the thesis.
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Kačor, Jiří. "Podnikatelský záměr malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221827.

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The subject of this Master´s thesis is the formulation of a business plan with aim to estabilish a concrete microfirm. The theoretical part characterize small and medium enterprises, its importance for national economy, requirements and the procedure of processing the business plan for its foundation. In practical part are applied theoretical findings including important analysis and caluclations supporting defined goal – foundation of manufacturing microfirm
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Bartoš, Michal. "Podnikatelský záměr malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222237.

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The subjekt of this Master´s thesisis the formulation of the business plan with aim to establish a concrete microfirm. The theoretical part characterize small and medium enterprises,. its impotence to national ekonomy, requirements and the procedure of processing the business plan for its foudation. In practical partare applied theoretical findings incuding important analysis and calculations supporting defined goal – foundation of manufacturing microfirm.
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Dušková, Ivana. "Podnikatelský záměr malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223394.

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Preparation and creation of a business plan of a small enterprise is a main topic of my diploma thesis. In the thesis key terms related to setting-up of an enterprise are being characterized, as well as theoretical description of a business plan and its structure is being provided. The thesis analyzes the current situation in the particular field of business that influences the setting-up of the enterprise. Finally, the draft business plan of a production company is included.
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Hodovská, Anna. "Společenská odpovědnost podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-433292.

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The diploma thesis is about corporate social responsibility and its application in a selected company. The introductory sections summarize the theoretical background and methodologies used. The following are the sections related to the analysis and the research performer. The design part contains the basic concept of the code of ethics, recommended activities and evaluation in terms of risks, time and finances. The result of the work is this proposal of social responsibility in the company.
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Vantroba, Štefan. "Podnikatelský plán pro rozvoj malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222102.

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Cielom tejto diplomovej prace je navrhnut podnikatelsky plan na rozvoj malej firmy. V prvej casti je teoreticky opisane prostredie malych firiem. Dalej je skumane obchodne prostredie firmy a adopcia praktik riadenia vztahu so zakaznikmi (CRM) v oblasti malych firiem. V poslednej casti autor navrhuje podnikatelsky zamer jednoduchej webovej CRM sluzby Zakaznici.eu a detailnejsie specifikuje projekt rozvoja.
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Humplík, Jaromír. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193711.

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This thesis deals with both theoretical and practical business plan creation. The aim of the thesis is to answer whether the idea of setting up a fictional firm Sound Play, s.r.o., which performs its business in the area of sound system installation and illumination of cultural and other social events, shows signs of a successful potential business plan.
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Rosenbaumová, Klára. "Návrh marketingové strategie vybraného subjektu." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260441.

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This thesis describes a suggestion of a marketing strategy for a specific joinery company when it implements a new product on the market. This product is a wooden crate. The aim of the work is to identify individual marketing strategies as well as to set a new marketing mix. The whole work is compiled in a comprehensive process that provides instructions for suggestion of strategies in a way that the company has a precondition for survival on today's market. There has been used marketing research in the practical part to find out satisfaction of customers with purchased crates, their req
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10

Volavý, Marek. "Podnikatelský záměr v oblasti specializovaných sportovních aktivit." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222143.

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Záměrem diplomové práce je předložit podnikatelský plán, jehož podstatou je založení obchodní společnosti a realizace v oblasti specializovaného sportovního odvětví „powerkitingu“. V první části práce se věnuji teoretickým východiskům, které jsou dále aplikovány a rozvedeny v praktické části. Zde se zabývám vlastním založením firmy, její struktuře, analýze okolí a marketingové strategii spolu s vyhodnocením rizika a rentability. Dále jsou zkoumány možnosti rozvoje firmy. Na závěr je provedeno zhodnocení předloženého plánu.
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