Dissertations / Theses on the topic 'E-commerce business satisfaction (EBS)'

As information technology and the popularity of Internet technology and in-depth applications, e-commerce is at unprecedented pace. People become more and more the focus of attention. At present, relatively fast development of e-commerce activities are online sales, online promotions, and online services. Globalization of electronic commerce as the development of enterprises provided many opportunities, but in developing country’s electricity business is still in the initial stage of development, how to improve e-commerce environment of consumer satisfaction, consumer loyalty and thus, related to the electron the performance of business enterprises. Therefore, to the upsurge in e-commerce for more benefits, for many enterprises, there is still need for careful analysis of the business environment electricity consumer behavior, understanding the factors that affect their consumption and thus the basis of network marketing the characteristics of the network setup customer satisfaction evaluation index system, then the theory based on customer satisfaction, on this basis to take corresponding countermeasures, the development of effective and reasonable marketing strategy, E-commerce can improve business performance, and promote the sound development of their self. At present, domestic and international network of scholars on consumer psychology, motivation and behavior have more exposition, however, how in e-commerce environment impact factors of customer satisfaction and how to improve e-commerce customer satisfaction studies are not many see. This article is from the analysis the impact of e-commerce network environment factors in consumer satisfaction.

What influences online service quality and how is service quality linked to customer satisfaction? This dissertation addresses these important questions using four alternative operationalizations of the service dimensions: expectations minus perceptions (E-P), a direct measure of the expectations - perceptions gap (direct), the perceptions measure only (P), and expectations minus perceptions adjusted for the absolute level of perceptions P-(E-P). Separate structural equation models are estimated for each measurement operationalization. The study found that E-P variables were not highly reliable and the discriminant validity for all models between service quality predictors was not high. A simple overall measure of service quality outperformed independent service dimensions for all models. The only significant individual predictors were sense of internet community and site customization. This study found that Internet buyers are not greatly sensitive to individual service dimensions which seem to act as indicators of a holistic latent service evaluation variable. Buyers are more sensitive to the transaction outcome than its process. A halo effect across service dimensions was also found. Satisfaction was linked to only cognitive, affective, and conative loyalty but not behavioral loyalty. When word of mouth was used as a proxy loyalty measure satisfaction explained more of the variance than the loyalty variables in all models. In assessing overall service, performance managers can use the overall variable. But given that a halo effect was found in this study, identifying and managing specific service dimensions is difficult.

Syftet med denna uppsats är att få en ökad förståelse kring vilka faktorer som konsumenter värdesätter mest när de handlar på internet. Syftet är även att undersöka om dessa faktorer har ändrats på senare tid samt om det finns faktorer som konsumenter upplever som bristfälliga vilket kan påverka deras inställning till att handla via internet. Tidigare forskning visar på att det finns ett antal faktorer som skapar kundnöjdhet inom e- handel. Det är därför betydelsefullt att undersöka ifall det finns luckor i denna forskning och ifall det finns faktorer som är briställiga när konsumenter värderar servicekvalitet inom e-handel. Genom intervjuer och utformandet av en enkätundersökning har vi studerat vilka faktorer som skapar kundnöjdhet inom e-handel. Studien kommer även behandla faktorer som konsumenter upplever som bristfälliga när de handlar via internet. Enkät och intervjufrågor har till största del utformats efter modeller och teorier som används i arbetet. Resultatet från denna studie visar att det finns likheter med teorin gällande vilka faktorer konsumenter värdesätter när de handlar på internet men att det även finns faktorer som konsumenter upplever som bristfälliga. Slutsatsen av denna studie är att det är av stor vikt att kartlägga vilka faktorer som konsumenter upplever som betydelsefulla när de handlar via internet samt att det finns faktorer som konsumenter anser som bristfälliga när de handlar via internet och att de här faktorerna även är viktiga att kartlägga.
The purpose of this paper is to gain an understanding of which factors consumers value the most when shopping online. The purpose is also to find out if there are factors that consumers perceive as insufficient and whether these factors affect consumer’s attitude towards shopping over the internet. Previous research shows that there are a number of factors that create customer satisfaction within e-commerce. It is therefore important to investigate if there are gaps in this research and if there are factors that are deficient when consumers value service quality in e- commerce. Through interviews and the design of a survey, we have studied the factors that create customer satisfaction within e-commerce. The study will also address factors that consumers perceive as deficient when shopping through the internet. Surveys and interview questions have been largely designed for models and theory used in the study. The result of this study shows that there are similarities with the theory of what consumers value when they shop online but that there are also factors that consumers perceive as deficient when shopping through the internet. The conclusion of this study is that it is of great importance to chart what factors consumers perceive as significant when shopping on the internet and that there are factors that consumers consider to be deficient when shopping on the internet and that these are also important to chart.

Internet is fundamentally transforming the nature of the relationship that businesses have with consumers and the public. While e-commerce has witnessed extensive growth in recent years, consumers concerns regarding ethical issues surrounding online shopping also continue to increase. With increasing acceptance of the internet as a source for retail, ethical issues concerning internet usage have prompted serious concerns to consumers and created new challenges for practitioners. These growing concerns about safety and ethical behavior in online retailing can harm and restrain internet retail growth and deter consumers from online activities. Marketers must understand how these ethical challenges relate to dissatisfaction and distrust in the online retailing environment to foster further growth. The vast majority of earlier research on this area is conceptual in nature and limited in scope by focusing on consumers’ privacy issues. In an online context, this study proposes and tests a conceptual model that will discover the relationships between ethical factors associated to online providers’ web sites (e.g. security, privacy, non-deception, fulfilment, service recovery, shared value, and communication) and customer satisfaction to online providers’ web sites. It also explores a mediating role of trust and commitment on the link between ethical factors and customer satisfaction. Furthermore, the current study examines the differences between e-commerce ethics between the UK and Egypt in the context of B2C and B2B e-commerce. The conceptual model is then tested with a total of 980 completed questionnaires collected from two sample countries; namely, Egypt and the UK. These were analysed through a multivariate analysis using a variance-based statistical technique known as Partial Least Squares Structural Equation Modelling. The findings of this study show significant support for the proposed model. As predicted, BPSE is a second-order construct composed of seven dimensions (i.e., security, privacy, fulfilment, non-deception, service recovery, communication, and shared value). Trust and commitment mediate the relationship between BPSE and satisfaction. In addition, II reliability/fulfilment and non-deception are the most effective dimensions in BPSE. Byer’s perceptions regarding sellers’ ethics (BPSE) has a significant influence on consumer satisfaction. No major differences between the two country models were found. These findings have both theoretical and practical implications in that the results have provided empirical evidence on the indirect impact of BPSE on customer satisfaction and can serve as an indication in practice for both online service providers managers and policy makers in understanding consumers’ perceptions about e-commerce ethics and its effects on customer satisfaction.

Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. Customer’s purchase intention on the e-commerce market emerges when the customer compare brands and products in order to decide whether to purchase or not. Achieving e-loyalty is important for e-retailers to be profitable in the long run, which is defined as the customers’ positive attitude towards an e-retailer and results in repeat purchases. The primary antecedents of e-loyalty are e-trust, e-satisfaction and perceived value. Purpose: The purpose of this research is to explain how e-trust, e-satisfaction and perceived value impacts customers intentions to purchase from e-retailer(s). Methodology: This thesis had a quantitative research method and a deductive approach with an explanatory purpose. The research design was cross-sectional. An online questionnaire was used as the data collection method, which gathered 212 answers that passed the qualification question through convenience and snowball sampling. Reliability testing, validity testing and significance testing were used to test the data. A multilinear regression was used to test the hypothesis and analyse the results further. Findings: The original model of this thesis was tested and found insignificant. A new model was tested and found significant. 4,6 % of customers’ purchase intention could be explained to impact e-satisfaction. E-trust was found insignificant and had a negative impact on customers’ purchase intentions. Perceived value had a negative impact on the f-value and was therefore taken out of the regression analysis. Conclusion: The thesis contributes with a new conceptual model for the rejected hypothesis of e-trust impact on purchase intentions and the accepted hypothesis of e-satisfactions impact on purchase intentions. There are managerial implications of this study of how they should focus on e-satisfaction in their business practices, as well putting less focus on e-trust.

With the rise of e-commerce, more and more retailers switch the focus to online environment. In order to gain customers’ e-loyalty, e-retailers have to pay more attention to e-loyalty itself and its antecedents. To help practitioners and academicians better understand e-loyalty, theory of e-satisfaction, e-trust and perceived value were introduced in this thesis. A conceptual model was structured to further explain the relationships towards e-loyalty. The purpose of this thesis is to explain the relationship of e-loyalty and its antecedents (e-satisfaction, e-trust and perceived value) and identify the strongest antecedent leading to e-loyalty.

With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers.As a result, it is evident that future and current fashion retailers must have some form of online presence in order to succeed in today’s landscape. The purpose of this paper was to explain the effect of e-trust, e-satisfaction and e-service quality on e-loyalty in the context of online fashion retailers. In order to fulfil this purpose, a deductive explanatory approach was taken. Firstly, the authors conducted research on the subject of e-loyalty and what factors influence it. Furthermore, a conceptual model applicable to the context of online fashion retailers was developed. Moreover, an operationalization was created which was the basis of a self-completion questionnaire that was designed in order to collect primary data. After the primary data was collected through convenience sampling and partly through expert sampling, it was cleaned and then placed into SPSS in order to be analyzed. Multiple statistical tests were conducted in order to examine the significance of the data and the relationship between the independent variables (e-trust, e-satisfaction and e-service quality) and the dependent variable (e-loyalty). The results from the analysis showed that all the aforementioned independent variables have a positive effect on e-loyalty in the context of online fashion retailers which meant that the hypotheses from this study were found to be accepted. As a result, e-trust, e-satisfaction and e-service quality were all found to have a positive relationship with e-loyalty.

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The social networking on the internet has contributed to changes in commerce, being increasingly used by companies, as a channel of direct communication with the target audience, enabling the appearance of so-called social-commerce. Thus, the social-commerce has provided an interesting solution for companies and individuals who built their business through e-commerce platforms, thus enabling the construction of a closer relationship between customers and companies. Large, medium, small companies, and especially microentrepreneurs, started to sell their products through these e-commerce platforms on social networks. These have the benefit of the appearance of applications that professionalized the company-client relationship. More and more popular, social networking platforms on the internet began to offer a number of features and applications that facilitated the management of online business, as well as promoting the dissemination of products, promotions, launches, the search for market information for both captation trend lines, as well as in the competition analysis. Also allowed market niches rather practically inexistent, to become profitable. Customers, in its turn, through social networks on the Internet have amplified their search capabilities, enabling the comparison of several similar products, prices, and find out about product characteristics, information through the experiences of other users in relation to products and services. This research was developed with the objective to analyze the contributions of social networks on the Internet for electronic commerce, resulting in businesses models called social-commerce. It was also sought in this research, to explore, describe and characterize the online business models, e-commerce, Amazon.com, the Internet social networking and social commerce. Finally, an analysis was done about how social networks on the Internet are characterized, influenced and allow the generation of a sales platform that has as main characteristic the e-loyalty, e-satisfaction and e-trust. For this purpose were used works of authors such as, Argenti, Goosen, Jenkins, Kotler, Osterwater, O'Reilly, Pisani and Piotet, Anderson, Qualman, Recuero, Slack, Santaella and Lemos, Cruz, among others who have studied electronic commerce and social networks. Were, also, used researches conducted by Nielsen, IBM, CETIC, IMF, IBOPE, SEBRAE, EBIT, US Departament of Commerce, among others, to obtain data confirming these contributions of social networks on the Internet as an efficient and effective platform to sell products, services, and also reach new market niches, new customers enabling micro, small, medium and large size businesses to emerge
As redes sociais na Internet contribuíram para mudanças no comércio eletrônico, sendo cada vez mais utilizadas pelas empresas, como um canal de comunicação direta com o público-alvo, viabilizando o surgimento do chamado social-commerce. Assim, o socialcommerce proporcionou uma solução interessante para empresas e pessoas que estruturaram seus negócios através de plataformas de e-commerce, possibilitando assim, a construção de um relacionamento mais próximo entre clientes e empresas. As empresas grandes, médias, pequenas, e, principalmente, os microempreendedores, passaram a vender seus produtos através dessas plataformas de e-commerce nas redes sociais. Esses contam com benefício do surgimento de aplicativos que profissionalizaram o relacionamento cliente-empresa. Cada vez mais populares, as plataformas de redes sociais na internet passaram a oferecer uma série de recursos e aplicativos que facilitaram a gestão dos negócios online, além de favorecer a divulgação dos produtos, das promoções, dos lançamentos, das buscas de informações sobre o mercado, tanto para capitação de linhas de tendências, como também, nas análises da concorrência. Permitiram ainda que nichos de mercado, antes, praticamente inexistentes, passassem a ser rentáveis. Os clientes, por sua vez, através das redes sociais na Internet, tiveram seus recursos de busca amplificada, possibilitando a comparação de diversos produtos semelhantes, preços, além de informar-se sobre características dos produtos, obter informações através das experiências de outros usuários em relação a produtos e serviços. Alvitramos a presente pesquisa com o objetivo de analisar as contribuições das redes sociais na Internet para o comércio eletrônico, resultando nos modelos de negócios denominados social-commerces. Buscou-se ainda nessa pesquisa, explorar, descrever e caracterizar os modelos de negócios online, o comércio eletrônico, a Amazon.com, as redes sociais na Internet e os social-commerce. Por fim, fez-se a análise de como as redes sociais na internet se caracterizam, influenciam e possibilitam a geração de uma plataforma de vendas que se tem como principal característica a e-lealdade, e-satisfação e a e-confiança. Para isto foram utilizados trabalhos de autores como, Argenti, Goosen, Jenkins, Kotler, Osterwater, O´Reilly, Pisani e Piotet, Anderson, Qualman, Recuero, Slack, Santaella e Lemos, Cruz, dentre outros que estudaram o comércio eletrônico e as redes sociais. Utilizou-se, também, de pesquisas realizadas pela Nielsen, IBM, CETIC, FMI, IBOPE, SEBRAE, EBIT, U.S.Departament of Commerce, entre outras, para obter dados que comprovassem essas contribuições das redes sociais na internet como uma plataforma eficiente e eficaz para se vender produtos, serviços, e ainda, atingir novos nichos de mercado, novos clientes possibilitando o surgimento de novos negócios de micro, pequeno, médio e grande porte

With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. Also, the e-tail quality dimensions were studied in this research, fulfillment/reliability, website design, customer service, and security/privacy since these dimensions majorly affect e-satisfaction and e-trust, contributing to forming e-loyalty. This research describes how e-loyalty is being formed online from a customer’s perspective since multiple processes are involved in the formation. This purpose will be reached by finding out what contributes to forming e-loyalty online from a customer’s perspective. In order to answer this research question and capture the customer’s perspective, a qualitative study was conducted with a deductive approach. Six semi-structured in-depth interviews were conducted with participants who have online shopping experiences and are e-loyal to any e-commerce website. This thesis resulted in two different processes contributing to forming e-loyalty online from a customer’s perspective. The first process involves e-satisfaction contributing to form e-loyalty, and the second process involves e-trust contributing to form e-loyalty. Both processes have a specific order to form e-loyalty because the factors affect and depend on each other in a particular pattern.

Examines critical factors for success in the adoption of electronic commerce systems in small to medium service enterprises in Australia and China. Comparisons are made to service industry enterprises in Australia as a developed country and China as a developing country.

Professional Doctorate - Doctor of Business Administration (DBA)
Internet banking has revolutionized the E-commerce industry since the nineteenth century. The greatest benefits of this new form of banking for banks are that it has generated enormous cost-saving and efficiency in communication, transaction and delivery. However, it has intensified the competition between banks as well as allowing customers to easily compare offers provided by different banks. This ‘frictionless commerce’ tends to raise customers’ expectations about services and products and makes them more prone to switching to other service providers. In order to minimize threats and maximize opportunities, banks should actively retain customers in the virtual place. Profitable customers in retail banking take up less than half of any bank’s customer base. In addition, the characteristics of the Internet channel lead to low differentiation, competing on monetary return and product attribute alone may not be sufficient to retain customers. Factors affecting customer retention have not been investigated in detail from an Internet-banking stance. Customer satisfaction has been empirically validated to have a relationship with customer retention in service sector. Customer commitment, however, in a business relationship goes beyond satisfaction. In a setting of low-customer contact and mass service, trust is an important driver of customer retention. This research postulates on how customer satisfaction, customer commitment and trust impacts on the profitable customer segment of professionals and business practitioners in the context of Internet banking in Hong Kong. Data from 208 survey questionnaires collected from ten professional/business organisations measuring the relationships between the various constructs have been analysed. The findings revealed that customer satisfaction, a transaction-specific attribute, has a significant positive impact on customer retention in the scope of Internet banking in Hong Kong, which concurs with extensive academic literature. Customer commitment and trust, relational-specific attributes, have negative influence on customer retention in the context. These two factors, as single effort with or mediating for customer satisfaction, do not display an effective role in enhancing the relationship towards customer retention. This finding seems to have refuted traditional marketing phenomenon in the context of non-Internet paradigms.

碩士
逢甲大學
電子商務碩士在職專班
102
Due to the flourish development of internet, E-Commerce hasgradually become the main stream of commercial activities. With the signing of the agreement of ECFA with Mainland China and others agreements, the impact of liberalization and globalization to the financial markets is severer, and it also pushes the competition of domestic financial market to be more violent. Coping with such harsh and ever changing financial environment, how do banking business improve using IT technology, race quality standards, and making fast responses, to increase customer loyalties will become the next hot topic for the years to come. Inside Financial Institutions, Loan business is always the core item, especially when current domestic financial institutions relay about 70% of revenues from loan interests. This research is based on casestudies of customers having loan more than 10 years with H bank. Through introduction of E-commerce into banking business to discuss customer&;#39;s satisfaction and loyalties to the bank. After providing E-commerce as a solution to corporate fiscal demands, to help corporate raise their efficiencies gaining competitiveness, and in turn making closer connections with the corporate and the bank, from having satisfaction for banking services to raising loyalties for the bank. Aside from collecting case studies, this research also involves interviewing corporate president and personnel related to fiscal departments that are most related to this topic. We discover that tointroduce the E-Commerce into banking business at first opportunity can strengthen customer satisfaction and build their loyalties to the bank, making the bank to find success out of such competitive environment, to provide unique and creative services and raising customer willingness to doing business with the bank, creating a win- win situation.

The world has entered the new millennium with great hopes. People understand that the world is very clearly changing in new forms of collaboration and interaction. Information Technology, and, in particular, e-commerce is playing a fundamental part in changing the old economy into a rapid new economy for this world. E-commerce has created a massive series of professional prospects for both organizations and entities from emerging countries to market the products and services overseas and earn foreign exchange for the countries. It is a fact that the majority of consumers use the Internet to complete their online buying and selling. Even if people do not directly shop the products online, shoppers believe a trustworthy business must have an e-commerce system. While a significant number of e-commerce systems have been implemented effectively in special areas of business and industry in developed countries, a considerable number have been unsuccessful, especially in small to medium projects. No prior study has been found in the area of e-commerce security and privacy satisfaction of Bangladeshi SMEs.

碩士
東吳大學
資訊管理學系
107
In the era of fierce competition in the telecom market, in order to continue to retain existing customers and attract new customers, in addition to the services of existing traditional stores, telecom operators are expanding their service methods, such as providing O2O e-commerce that combines online and physical service. This study investigated the impact of service quality on the customer satisfaction and customer loyalty to the use of the newly launched O2O ecommerce service. It also investigated the impact of O2O service quality on customer satisfaction and customer loyalty. The empirical results came from 329 respondents who had used physical store services and O2O e-commerce services. The study found that physical service satisfaction has a positive impact on O2O satisfaction. We also observed that customer satisfaction with O2O services is more positive than physical store customer satisfaction. In the fiercely competitive telecom market in Taiwan, customer loyalty can no longer be completely affected by the quality of service in the physicalstore. The service quality of the newly launched service is the key to retaining customer loyalty. Therefore, telecom operators should pay more attention to the service quality of newly launched services. They should accurately group customers, provide appropriate promotions and preferential content in a personalized, and to create more differentiated experiences with rivals in full-channel and new retail way.

Increasingly, customer satisfaction has been viewed as critical to the success of online businesses, with the growing understanding that customer satisfaction is the key to sustain the marketplace especially for online apparel businesses in Malaysia. The objectives of this research were to identify factors that may influence Malaysian customer’s online shopping satisfaction from the perspective of the total online shopping experience, and to apply this to the online environment in the Malaysian e-retailing industry. In response, this thesis develops a model for better measuring customer satisfaction with difference purchase phases: Phase 1: exploratory study; Phase 2: at point-of-purchase and Phase 3: post-purchase, based on review of the literature and research. In particular, this thesis sought to develop a framework that represents the factors that contribute to customer satisfaction and behavioural intention, to assess the degree of customer satisfaction and behavioural intention, to investigate the mediating variables for overall satisfaction (OS) and to provide recommendations for improving customer satisfaction. The thesis presents and discusses empirical findings from a survey of 268 respondents in Phase 2 (point-of-purchase) and 154 respondents in Phase 3 (post-purchase) using structural equation modeling (AMOS 20) and non-parametric test using SPSS 20.