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Journal articles on the topic 'E-commerce competitive landscape'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Tiwari, Richa, Swarnika Rastogi, Ronil Kothari, Lakshay Dungarwal, Devansh Bhootra, and Preksha J. "The Impact of Open Network Digital Commerce (ONDC) on India's E-Commerce Ecosystem." International Journal of Research 11, no. 3 (2024): 229–52. https://doi.org/10.5281/zenodo.10884701.

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<em>This comprehensive analysis examines the significance, challenges, recommendations, and future scope of the Open Network for Digital Commerce (ONDC) in India's evolving e-commerce landscape. The findings highlight ONDC's potential to democratize the sector by promoting inclusivity, transparency, and competition, particularly benefiting small and medium-sized enterprises (SMBs) and consumers. The discussion underscores the importance of addressing regulatory, technical, and adoption challenges while leveraging ONDC's potential to bridge the digital divide, empower underserved communities, a

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Cao, Meng. "Competitive Advantages and Challenges of E-Commerce." Advances in Economics, Management and Political Sciences 47, no. 1 (2023): 114–19. http://dx.doi.org/10.54254/2754-1169/47/20230380.

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The rise of e-commerce, driven by the integration of technology into daily life and the increasing consumer preference for online shopping, has revolutionized the global trade of goods. Traditional retailing relied on physical stores, while e-commerce eliminated the need for a physical storefront by hosting merchandise in online stores. This shift reduced operational costs and offered consumers a vast variety of goods. However, e-commerce lacks the social experience of traditional retailing. This paper analyzes the evolution and current stage of e-commerce, evaluates the advantages and shortco

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Zheng, Bowen. "A Study on the Low-Price Competitive Strategy of the E-Commerce Platform Based on Pinduoduo." Advances in Economics, Management and Political Sciences 54, no. 1 (2023): 203–9. http://dx.doi.org/10.54254/2754-1169/54/20230925.

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The rapid growth of e-commerce platforms has intensified competition among businesses and prompted the exploration of various competitive strategies. Among these strategies, adopting low-price pricing has become an important method for attracting and retaining customers. This research paper delves into low-price competition, focusing on one of the key participants in the Chinese e-commerce landscape - the Pinduoduo e-commerce platform. The study aims to examine the complex strategy network through which Pinduoduo maintains its competitive advantage through low-price strategies, discussing the

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Rahman, Shati Sharmin, and Sreekanth Dekkati. "Revolutionizing Commerce: The Dynamics and Future of E-Commerce Web Applications." Asian Journal of Applied Science and Engineering 11, no. 1 (2022): 65–73. http://dx.doi.org/10.18034/ajase.v11i1.58.

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Modern business relies on e-commerce, changing how we buy and sell. E-commerce evolved from electronic data exchange to internet-driven platforms. E-commerce is a dynamic force that will continue to affect markets and trade. This article explores the ever-evolving landscape of e-commerce, shedding light on its dynamic nature and prospects. It also delves into the key drivers of change in online retail, such as technological advancements, consumer behavior shifts, and market competition. It also examines the role of web applications in shaping the e-commerce experience, emphasizing the importan

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Apriado, Albert, Siti Jahroh, and Sufrin Hannan. "Competitive Strategy Formulation for Lion Parcel Meruyung in Facing Business Competition in The Expedition Service Industry." Eduvest - Journal of Universal Studies 5, no. 3 (2025): 3072–82. https://doi.org/10.59188/eduvest.v5i3.50997.

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This study examines the competitive positioning of Lion Parcel Meruyung within Indonesia's rapidly expanding courier, express, and parcel (CEP) industry, which has experienced substantial growth amid the e-commerce boom reaching US$53 billion in 2023. The research addresses the strategic challenges faced by emerging logistics providers competing against established market leaders (JNE, J&T, Pos Indonesia) and alternative delivery services offered by e-commerce platforms. Employing a comprehensive qualitative methodology, the study gathered primary data through stakeholder interviews and su

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Chen, Zhirui. "The Evolution of E-Commerce: From Traditional E-Commerce to Live Streaming Sales." SHS Web of Conferences 199 (2024): 04003. http://dx.doi.org/10.1051/shsconf/202419904003.

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In recent years, the rapid development of internet technology and social media platforms has led to significant transformations in e-commerce. Live streaming sales have gradually become a crucial sales model. This paper systematically analyzes the evolution from traditional e-commerce to live streaming sales, exploring key factors of this emerging model and its impact on consumer behavior. Through case studies, this research reveals how live streaming enhances consumers' purchase intentions and brand loyalty through real-time interaction and emotional connection. The findings indicate that whi

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Zhang, Zhanming. "A Comparative Analysis of Dewu's Differentiation Marketing Strategy with Similar Platforms/ Competitors." Advances in Economics, Management and Political Sciences 149, no. 1 (2025): 12–21. https://doi.org/10.54254/2754-1169/2024.19256.

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In the rapidly evolving landscape of e-commerce, differentiation has become a critical strategy for platforms to maintain competitive advantage and foster consumer loyalty. This paper explores the differentiation strategies of Dewu (Poizon), a leading e-commerce platform in the streetwear and luxury goods market in China, and offers strategic recommendations for strengthening its market position. Dewu's existing strategies, such as emphasizing product authenticity, integrating social commerce, and leveraging cultural storytelling, have helped it establish a niche identity. However, the platfor

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Wang, Yijun. "Strategies for Dealing with Algorithmic Collusion in the Era of E-commerce." Lecture Notes in Education Psychology and Public Media 64, no. 1 (2024): 1–8. http://dx.doi.org/10.54254/2753-7048/64/20240922.

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In the rapidly evolving e-commerce landscape, algorithmic collusion has emerged as a sophisticated method for businesses to engage in anti-competitive behavior without explicit agreements. This paper delves into the complexities of algorithmic collusion, examining how modern information technologies facilitate these covert practices. This study underscores the profound impact on market competition and consumer rights by categorizing the different types of algorithmic collusion and analyzing their implementation mechanisms. Furthermore, it highlights the deficiencies in current antitrust framew

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Alaukik, Alaukik. "E-Commerce and the Changing Landscape of Retail." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50231.

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ABSTRACT The rapid proliferation of e-commerce has transformed the retail industry by reshaping consumer expectations, redefining competitive dynamics, and accelerating digital innovation. This thesis explores the evolving role of digital features—such as price transparency, user interface ease, reviews, and payment security—in shaping consumer satisfaction in online retail. Employing a mixed-methods research design, the study combines quantitative survey data from 105 respondents with qualitative insights from expert interviews and case studies. Descriptive analysis reveals that consumers ass

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Menon, Shweta. "The Influence of E-Commerce on Traditional Retail: A Strategic Business Perspective." Open Access Journal of Multidisciplinary Research 1, no. 1 (2025): 13–15. https://doi.org/10.47760/oajmr.2025.v01i01.005.

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E-commerce has rapidly transformed the retail landscape, challenging traditional brick-and-mortar stores to adapt or face decline. This paper analyzes the key drivers of e-commerce growth, its impact on conventional retail models, and strategic approaches for traditional retailers to remain competitive in a digital economy.

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Anil Varma and Samrat Ray. "The case of amazons E-commerce digital strategy in India." World Journal of Advanced Research and Reviews 19, no. 1 (2023): 075–79. http://dx.doi.org/10.30574/wjarr.2023.19.1.1270.

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In recent years, Amazon has emerged as a global leader in the e-commerce industry, with a significant presence in various countries. This case study focuses on Amazon's digital strategy in India, a country with a burgeoning e-commerce market. India's rapidly growing internet penetration and the increasing adoption of smartphones have presented both opportunities and challenges for Amazon. The case study explores how Amazon has leveraged digital technologies to establish a strong foothold and drive growth in the Indian e-commerce landscape. This case study examines the digital strategy implemen

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Anil, Varma, and Ray Samrat. "The case of amazons E-commerce digital strategy in India." World Journal of Advanced Research and Reviews 19, no. 1 (2023): 075–79. https://doi.org/10.5281/zenodo.8437168.

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In recent years, Amazon has emerged as a global leader in the e-commerce industry, with a significant presence in various countries. This case study focuses on Amazon's digital strategy in India, a country with a burgeoning e-commerce market. India's rapidly growing internet penetration and the increasing adoption of smartphones have presented both opportunities and challenges for Amazon. The case study explores how Amazon has leveraged digital technologies to establish a strong foothold and drive growth in the Indian e-commerce landscape. This case study examines the digital strategy

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Dr., Profe. Babasaheb savant, and Ram Govind Dalve Mr. "Role Of IPR In Digital Marketing And E-Commerce." International Journal of Advance and Applied Research S6, no. 12B (2025): 76–78. https://doi.org/10.5281/zenodo.14909766.

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<em>In the rapidly evolving digital landscape, Intellectual Property Rights (IPR) play a crucial role in fostering innovation, protecting brand identity, and ensuring fair competition in digital marketing and e-commerce. This paper explores the multifaceted impact of IPR on these domains, examining the challenges and opportunities presented by the digital age. It delves into the significance of trademarks, copyrights, patents, and trade secrets in safeguarding online businesses, creative content, and technological advancements. Furthermore, the paper analyzes the enforcement mechanisms and leg

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Md Abdullah Al Mahmud, Nur Vanu, Sadia Islam Nilima, and Rakibul Hasan. "Enhancing Customer Experience and Business Operations in E-Commerce Platforms through Big Data Analytics." Journal of Business and Management Studies 3, no. 2 (2021): 288–95. https://doi.org/10.32996/jbms.2021.3.2.30.

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Big data analytics has revolutionized the e-commerce industry by enhancing customer experience and optimizing business operations. This thesis explores the multifaceted impact of big data analytics on e-commerce platforms, highlighting how personalized customer interactions and streamlined operations contribute to a competitive advantage. Through the integration of case studies and empirical data, the research delves into the ways e-commerce businesses can harness big data to understand customer preferences, predict purchasing behavior, and tailor marketing efforts. Additionally, the study exa

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Hareesh, Kumar Rapolu. "Selenium Automation Analysis in E-commerce." Journal of Advances in Developmental Research 14, no. 1 (2023): 1–6. https://doi.org/10.5281/zenodo.14980021.

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The growing demand for online shopping is driving businesses to develop effective, dependable and scalable web testing methods. Selenium is an open-source automation tool existing as the standard tool for testing dynamic web applications in e-commerce. This article presents Selenium automation analysis framework to support contemporary e-commerce platforms. It focuses on how to address issues related with complex UI interfaces, update frequency and constantly changing content types for performance optimization. The author recommends Selenium automation based on it proven capability in improvin

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SALKYNBAYEVA, FATIMA, and AIGUL YESTURLIYEVA. "THE IMPACT OF E-COMMERCE ON SMALL BUSINESS." Yessenov Science Journal 48, no. 3 (2024): 234–41. http://dx.doi.org/10.56525/zhci9395.

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The article provides a review of scientific literature in order to generalize the methodology for defining the concept of "electronic commerce". The main trends in the field of e-commerce in small business are characterized. The data on the development of the e-commerce market are analyzed and the following is emphasized: in the number of purchases from mobile devices has increased; creation and widespread use of social media pages is a key factor in the development of e-commerce by entrepreneurs. The advantages and disadvantages of using electronic commerce by small businesses are systematize

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Wright, April. "The changing competitive landscape of retail banking in the e-commerce age." Thunderbird International Business Review 44, no. 1 (2002): 71. http://dx.doi.org/10.1002/tie.1039.

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Qi, Xiaolie, Wen Qin, and Baojun Lin. "Case study on synergistic development strategy of cross-border e-commerce and logistics: An empirically model estimation." PLOS ONE 19, no. 6 (2024): e0304393. http://dx.doi.org/10.1371/journal.pone.0304393.

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This study investigates the dynamic relationship between cross-border e-commerce and logistics co-development strategies within the context of small and medium-sized enterprises (SMEs) in China. The primary objective is to formulate an empirical model capable of estimating the utility and flexibility of cross-border e-commerce logistics, specifically focusing on its role in achieving competitive advantage for SMEs. The research employs a comprehensive approach, considering various factors that influence the formulation and implementation of cross-border e-commerce logistics strategies. Factors

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Vohidovna, Jurayeva Umida, Qurbanov Ozad, and Akbarova Zilola. "E-Commerce Growth and Its Impact on Local Marketing." Journal of Management and Economics 5, no. 6 (2025): 8–11. https://doi.org/10.55640/jme-05-06-02.

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Rapid expansion of e-commerce has reconfigured the competitive landscape for local businesses and reshaped the practice of place-based marketing. This article examines global e-commerce growth trajectories over the past decade and analyses how the rise of digital retail platforms alters local marketing strategies, budgets and consumer relationships. Drawing on a mixed-methods approach – statistical analysis of market data, a survey of 214 Uzbek and Central Asian small enterprises, and qualitative interviews with marketing managers – the study identifies three primary effects. First, the bounda

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Chen, Xinyu. "Research on the Cross-Border E-Commerce Website Operation Strategy of Chinese Start-ups." Frontiers in Business, Economics and Management 17, no. 3 (2024): 429–33. https://doi.org/10.54097/d3gggp90.

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With the rapid development of cross-border e-commerce in China, countless outstanding companies are emerging in this sector. However, due to the ongoing deterioration of the competitive landscape, the traditional model of participating in third-party platforms has increasingly become unsuitable for startups. Compared to relying on third-party platforms, operating an independent website allows businesses to avoid excessive competition, accumulate user data, build a strong brand identity, and avoid platform regulations. For startup cross-border e-commerce businesses, particular attention should

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Lakshmi Kanth, Mangalagiri, Mohd Abdul Mujeeb, Manda Harshitha, et al. "Personalizing the E-Commerce – Experience: A Recommendation System." MATEC Web of Conferences 392 (2024): 01095. http://dx.doi.org/10.1051/matecconf/202439201095.

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You In the fiercely competitive landscape of the E-Commerce industry, the significance of Personalization cannot be overstated when it comes to retaining customers and bolstering revenue streams. Employing a recommendation system proves to be a highly efficacious strategy for achieving this personalization objective, as it furnishes users with pertinent product suggestions tailored to their preferences and behaviors. The focal point of this project is the development of a recommendation system tailored for an E-commerce platform, poised to elevate user experiences and amplify sales. Our method

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Ridhima, Arora. "Holiday E-commerce Strategies and the Role of AI in Boosting Holiday Sales." International Journal of Innovative Research in Engineering & Multidisciplinary Physical Sciences 11, no. 6 (2023): 1–5. https://doi.org/10.5281/zenodo.14631621.

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The holiday season is a critical period for e-commerce companies, often accounting for a significant portion of annual revenues. In this competitive landscape, e-commerce companies employ diverse strategies to maximize customer engagement and sales. Recently, the integration of Artificial Intelligence (AI) into these strategies has transformed how businesses operate during the holidays. This paper explores traditional and modern e-commerce strategies, focusing on the transformative role AI plays in enhancing these approaches to drive holiday sales. Additionally, it delves into challenges, ethi

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Yema Charista Zelda, Bayu Ade Prabowo, and Yuniarto Rahmad Satato. "Kebangkitan E-commerce Bertenaga AI: Mengubah Lanskap Bisnis di Tahun 2024." Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 1, no. 1 (2024): 237–59. http://dx.doi.org/10.61132/prosemnasimkb.v1i1.20.

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The rapid adoption of artificial intelligence (AI) in e-commerce is revolutionizing the business landscape. This study explores the rise of AI-powered e-commerce and its impact on business models, strategies, and market dynamics in 2024. Through a multiple case study approach, focusing on leading e-commerce companies such as Amazon, Alibaba, and Shopee, the research reveals that AI is fundamentally transforming the way businesses operate in the digital economy. AI enables enhanced personalization, operational efficiency, and improved customer experiences, driving the emergence of new business

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Faisal, Mr Khan, Mr Khan Ayaz, Mr Khan Arshad, Mr Akhlad Kaifi, and Mr Ashraf Siddiqui. "Data Visualization for E-Commerce." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem43058.

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The Data visualization plays a crucial role in enhancing the decision-making process in e- commerce by providing clear and insightful visual representations of complex data. In the e- commerce sector, visualizing key performance indicators (KPIs) such as sales trends, customer behavior, product performance, and inventory management helps businesses understand patterns, identify opportunities, and address challenges. By transforming raw data into interactive charts, graphs, and dashboards, e-commerce companies can gain a deeper understanding of consumer preferences, optimize marketing strategie

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Jain, Satvik. "The Role of AI In Creating Competitive Advantage For Small E-Commerce Businesses." Journal of Neonatal Surgery 14, no. 7S (2025): 55–65. https://doi.org/10.52783/jns.v14.2372.

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The rapid advancements in Artificial Intelligence (AI) are reshaping the e-commerce landscape, offering unprecedented opportunities for small businesses to gain a competitive edge. This research explores the pivotal role of AI in enhancing the competitiveness of small e-commerce enterprises through improved personalization, operational efficiency, and targeted marketing strategies. Key findings highlight the transformative impact of AI-driven technologies such as chatbots, predictive analytics, and inventory optimization, which empower small businesses to deliver enhanced customer experiences,

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Li, Mingyu. "Development and future analysis of e-commerce: A case study of Alibaba and Wish." SHS Web of Conferences 207 (2024): 03001. https://doi.org/10.1051/shsconf/202420703001.

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This study research about the recent development of e-commerce in the cases of Alibaba and Wish. Over the last 30 years, the emergence of Internet and the advanced technology, e-commerce have gradually penetrated to people’s daily life, the traditional retail landscape have removed to online trading. Alibaba, a dominant leader of Chinese ecommerce industry, it keeps innovate their services including artificial intelligence, digital payment, cloud computing. On the other hand, Wish is a e-commerce platform that is focusing on low-income communities, attracting users by using the mobile -first s

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Bheru, Lal Jat, and Jai Kishan Dr. "Challenges and Opportunities for Traditional Retailers in Adapting to the E-commerce Boom in Rajasthan." International Educational Applied Research Journal 08, no. 11 (2024): 1–9. https://doi.org/10.5281/zenodo.14108117.

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The rise of e-commerce has transformed the retail landscape, presenting both challenges and opportunities for traditional retailers in Rajasthan. As consumer preferences shift toward online shopping, traditional retailers must adapt to remain competitive and relevant. This paper explores the challenges these retailers face, including financial constraints, technology limitations, and customer retention issues. It also identifies opportunities, such as adopting digital strategies, leveraging local market knowledge, and building unique customer experiences. By examining existing literature and c

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Sutrisno, Sutrisno, Heri Prabowo, Ira Setiawati, and Fithri Widyanita Yarisma. "Analyzing the future of e-commerce adoption by SMEs amid the COVID-19 pandemic." Corporate & Business Strategy Review 5, no. 2 (2024): 80–91. http://dx.doi.org/10.22495/cbsrv5i2art7.

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The COVID-19 pandemic has caused the use of technology to become increasingly massive and has an impact on increasing business trends through e-commerce. Failure to be proactive and adapt to change will cause business disruption in the near future. The adoption of e-commerce is the right solution for small and medium-sized enterprises (SMEs) to be ready to compete and survive in the crisis era. This study aims to analyze technological, organizational and environmental factors on e-commerce adoption and the impact of e-commerce adoption on the performance and competitive advantage of SMEs in th

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Misidawati, Dwi Novaria, Darmiono Darmiono, Erwina Kartika Devi, Siti Fatimah, and Sarwono Sarwono. "The Effect of Digital Marketing Strategy and Service Quality on Customer Satisfaction in the Indonesian E-Commerce Industry." Sinergi International Journal of Management and Business 1, no. 2 (2023): 160–71. http://dx.doi.org/10.61194/ijmb.v1i2.145.

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This study investigates the influence of digital marketing strategy and service quality on customer satisfaction within the Indonesian e-commerce industry. Driven by the significant growth of e-commerce in Indonesia, the research aims to identify the key factors that impact customer satisfaction and provide actionable insights for e-commerce businesses. Utilizing a quantitative research design, data were collected from 200 Indonesian e-commerce customers through a structured questionnaire. The analysis employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to evaluate the

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Adebanji Samuel Ogunmokun, Emmanuel Damilare Balogun, and Kolade Olusola Ogunsola. "The role of business analytics in enhancing revenue optimization and competitive advantage in e-commerce." Gulf Journal of Advance Business Research 3, no. 3 (2025): 952–63. https://doi.org/10.51594/gjabr.v3i3.121.

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In the rapidly evolving e-commerce landscape, businesses are increasingly relying on business analytics to optimize revenue and maintain a competitive advantage. This paper explores the role of business analytics in enhancing operational efficiency and driving strategic decision-making within the e-commerce sector. The study examines various analytical techniques, including predictive analytics, customer segmentation, and dynamic pricing strategies, which have been crucial in improving revenue optimization. It also delves into how these analytics tools contribute to gaining and sustaining comp

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Shi, Nuo. "Analysis of Amazon's Cross-border E-commerce "Chinaization" Transformation under the COVID-19 According to the E-commerce Supply Chain Model." Advances in Economics, Management and Political Sciences 8, no. 1 (2023): 228–34. http://dx.doi.org/10.54254/2754-1169/8/20230318.

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The COVID-19 had a significant impact on the world economy between 2020 and 2022, and many businesses were hard-hit by this unexpected tragedy. This article will examine Amazon China's predicament in light of COVID-19, including its difficulty to integrate the platform into the Chinese market, the strain on the logistics industry, and the COVID-19's effects on marketing efforts. This article also suggests relevant tactics based on the e-commerce supply chain model, including how to adapt marketing plans to the shifting consumer landscape and how to acquire a competitive edge in logistics. To h

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Zhuk, Anton, and Oleh Yatskyi. "The use of artificial intelligence and machine learning in e-commerce marketing." Technology audit and production reserves 3, no. 4(77) (2024): 33–38. http://dx.doi.org/10.15587/2706-5448.2024.305280.

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The object of this research is the use of artificial intelligence (AI) and machine learning (ML) in e-commerce marketing strategies. Traditional e-commerce marketing approaches often lack a personalized customer experience and find it difficult to adapt to changing consumer behavior. The integration of artificial intelligence and machine learning offers a solution to these problems, enabling real-time marketing initiatives and data analysis. Studies have shown that the use of artificial intelligence and machine learning in e-commerce marketing has led to improved customer relationship manageme

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Ogbiti, John, and Oyaimare Uddin. "Development of a Computerized System for Fashion Business." International Journal of Science for Global Sustainability 9, no. 1 (2023): 10. http://dx.doi.org/10.57233/ijsgs.v9i1.399.

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Although physical storefronts are still widely valuable and used, there has been substantial increase in electronic commerce in the fashion sector in recent years in Nigeria. The fashion sector alone presently accounts for 37% of e-commerce revenues to Nigeria’s economy and the Nigerian eCommerce revenue is led by Electronics & Media with 39.3%, followed by Fashion with 22.3% (Otaru, A. 2022). The globalization of e-commerce has also had a significant impact on Nigeria’s fashion industry while the wider African e-commerce landscape is being pushed by sales in fashion despite the prevalent

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Gatchalee, Pagon. "Coopetition Analysis Between JD and Tmall in China’s E-Commerce Landscape: A Hybrid Thematic-Latent Dirichlet Allocation Approach." Advances in Artificial Intelligence and Machine Learning 05, no. 02 (2025): 3627–45. https://doi.org/10.54364/aaiml.2025.52206.

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JD and Tmall ended restricted models of their ecosystems in 2024 with a new collaborative approach that opened previously isolated spaces or referred as ‘walled gardens.’ This study explores the key drivers of this shift and how these major e-commerce platforms coordinate logistics and payment systems amidst intense market competition. We adopted a hybrid approach to collect data through word cloud analysis, followed by thematic analysis with verification by Latent Dirichlet Allocation (LDA) modeling, which minimizes coder bias. Our study results show that, while regulatory pressure, including

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Nagarajan. "AI-Driven E-Commerce Optimization in Customer Acquisition: Enhancing E-Commerce Frontends with Artificial Intelligence." International Journal of Innovative Research in Engineering & Multidisciplinary Physical Sciences 12, no. 4 (2024): 1–6. https://doi.org/10.5281/zenodo.15084406.

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The rapid growth of e-commerce has led to an increased reliance on artificial intelligence (AI) to optimize customer acquisition, user engagement, and conversion rates. AI-driven web frontends have transformed the way businesses approach search engine optimization (SEO), Google Shopping integration, and user experience (UX) improvements to enhance online visibility and customer retention. This paper explores the role of machine learning, predictive analytics, and AI-driven automation in streamlining the customer journey, improving personalization, and increasing conversion rates. By analy

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Nugroho, Doni Tri, Dwi Rosa Indah, Hardini Novianti, M. Rudi Sanjaya, and M. Husni Syahbani. "The Impact of Implementing Usability Principles in UI/UX on Consumer Purchase Intention on the Shopee Platform." SISTEMASI 14, no. 2 (2025): 687. https://doi.org/10.32520/stmsi.v14i2.5030.

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The advancement of technology and the internet has transformed consumer behavior, particularly in online shopping through e-commerce. Shopee, as a leading e-commerce platform in Indonesia, accounted for 51% of total e-commerce visits from February to April 2024, thanks to its integration of usability principles in its User Interface (UI) and User Experience (UX). In a highly competitive e-commerce landscape, usability is a key factor influencing purchasing decisions, as an optimal user experience can enhance trust and reduce shopping cart abandonment. This study evaluates the impact of usabili

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Muhammed Sha.S and Dr.P.V. Lal Wilson. "An Investigation into the Influence of E-commerce Platforms on Local Retailers: A Case Study of Kollam District." International Research Journal on Advanced Engineering Hub (IRJAEH) 2, no. 04 (2024): 1101–7. http://dx.doi.org/10.47392/irjaeh.2024.0152.

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The impact of the Internet and e-commerce on traditional retailing has been a topic of extensive debate, with divergent views ranging from apocalyptic predictions of the demise of physical retail to assertions of minimal impact on traditional retailing. Despite the exaggerated hype, occasional high-profile failures, and the multitude of conflicting perspectives, e-commerce processes offer the potential for a profound reevaluation of retail operations and retailer behavior. Indeed, the advent of e-commerce necessitates a reassessment of existing retail practices and cost structures in response

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Singh, Vishal Kumar, Pravin Chandra Singh, Aditya Keshari, Divya Singh, and Amit Gautam. "E-commerce Adoption and Small Business Performance: A Study of Digital Marketing Strategies, Online Customer Engagement and Technology Infrastructure." COMMERCE RESEARCH REVIEW 1, no. 1 (2023): 1–14. http://dx.doi.org/10.21844/crr.v1i01.1101.

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In the dynamic landscape of e-commerce, small businesses face a multitude of challenges and opportunities. This manuscript explores the intricate relationships between three key independent variables: Digital Marketing Strategies, Online Customer Engagement, Technology Infrastructure, and the dependent variable, Small Business Performance in e-commerce. Through a quantitative approach, we investigate the impact of these variables on the success of small businesses operating in the digital marketplace. Our analysis reveals that each of the independent variables, Digital Marketing Strategies, On

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Ahmed, Kamal, and Vaishnavi Joshi. "E-Commerce Expansion in Indian Retail: A Strategic Analysis of Market Penetration and Competitive Dynamics." Frontiers in Management Science 3, no. 1 (2024): 12–20. http://dx.doi.org/10.56397/fms.2024.02.03.

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This research paper provides a comprehensive analysis of the evolution and dynamics of e-commerce in the Indian retail sector. The exploration spans the transformative phases of the Indian retail landscape, from the emergence of online marketplaces to the impact of mobile technology and the challenges and opportunities posed by regulatory frameworks. Strategic insights are drawn from case studies, expert interviews, and a qualitative and quantitative exploration of market dynamics. The dominance of key players, competitive interactions, regulatory complexities, and changing consumer behavior a

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Sisodiya, Mr Rishabh. "E-Commerce Recommendation System." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem30996.

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In today's digitally driven marketplace, E-commerce Product Recommendation Systems (EPRS) play a pivotal role in enhancing user experience, facilitating decision-making, and boosting sales. This paper offers a comprehensive analysis of various methodologies, techniques, and advancements in EPRS. Beginning with an overview of the significance of personalized recommendations in driving user engagement and satisfaction, the paper delves into the underlying principles and algorithms employed in EPRS, including collaborative filtering, content-based filtering, and hybrid approaches. Furthermore, th

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Athamakuri, Swamy Sai Krishna Kireeti, Jagadeesh Thiruveedula, and Dr Shantanu Bindewari. "The Impact of Cloud Computing on E-commerce Performance and Innovation: An Empirical Study." International Journal of Research in Modern Engineering & Emerging Technology 13, no. 3 (2025): 328–50. https://doi.org/10.63345/ijrmeet.org.v13.i3.21.

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The rapid growth of cloud computing technologies has significantly transformed the landscape of e-commerce, enabling businesses to enhance performance, reduce costs, and foster innovation. This empirical study investigates the impact of cloud computing on e-commerce performance and innovation by examining key variables such as operational efficiency, customer experience, scalability, and the ability to introduce new products and services. Through a survey of e-commerce firms utilizing cloud-based solutions, the research highlights how the integration of cloud infrastructure allows businesses t

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Abhinav Damarapati. "Retail in the Cloud: How DevOps powers seamless online shopping." World Journal of Advanced Research and Reviews 26, no. 1 (2025): 1632–39. https://doi.org/10.30574/wjarr.2025.26.1.1221.

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This article explores how DevOps practices and cloud technologies have revolutionized e-commerce operations, enabling retailers to meet the increasing demands of digital commerce. It examines the transformation journey from traditional monolithic architectures to modern microservices, the implementation of continuous integration and deployment pipelines, and the critical role of comprehensive observability in maintaining seamless customer experiences. Through detailed case studies of leading retailers, including e-commerce websites, the article demonstrates how these technical practices transl

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Utami, Amelia Putri, and Suyono Suyono. "Optimization of E-Service Quality and Market Orientation on Customer Satisfaction of Fashion Products in E-Commerce." Jurnal Ilmiah Manajemen Kesatuan 12, no. 6 (2024): 2739–46. https://doi.org/10.37641/jimkes.v12i6.3017.

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This study aims to explore the optimization of e-service quality and market orientation in fashion products within e-commerce, focusing on their impact on customer satisfaction. The research contributes to understanding the interplay between these variables in enhancing consumer experiences, particularly in the competitive digital marketplace. A quantitative approach was adopted, involving the distribution of structured questionnaires to 100 respondents, all students of the Faculty of Economics and Business, Trunojoyo University. The independent variables, e-service quality (X1) and market ori

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Priyanka, Kumari, and Anita Das Dr. "An Analytical Study of E-Commerce in India with Particular Reference to Mobile Devices." Indian Journal of Modern Research and Reviews 3, no. 4 (2025): 07–12. https://doi.org/10.5281/zenodo.15132330.

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The rapid growth of e-commerce in India has been driven by technological advancements, increased internet penetration, and the widespread adoption of mobile devices. This study critically examines the evolving landscape of e-commerce in India, focusing on the impact of mobile commerce (m-commerce) on consumer behavior, business models, and market dynamics. The proliferation of affordable smartphones, combined with decreasing data costs, has significantly contributed to the expansion of mobile-based transactions. Mobile applications and progressive web platforms have transformed online shopping

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Olubusola Odeyemi, Oluwafunmi Adijat Elufioye, Noluthando Zamanjomane Mhlongo, Andrew Ifesinachi Daraojimba, Funmilola Olatundun Olatoye, and Kehinde Feranmi Awonuga. "AI in E-commerce: Reviewing developments in the USA and their global influence." International Journal of Science and Research Archive 11, no. 1 (2024): 1460–68. http://dx.doi.org/10.30574/ijsra.2024.11.1.0232.

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The integration of Artificial Intelligence (AI) in the field of E-commerce has witnessed significant developments in the United States, subsequently influencing global trends and practices. This study explores the recent advancements and their broader impact on the E-commerce landscape. In the USA, AI technologies have become integral to enhancing customer experiences and optimizing operational efficiency in E-commerce platforms. Machine learning algorithms are increasingly employed for personalized recommendations, creating a more tailored shopping experience for users. Natural Language Proce

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Thabo Nkosi, Amina Diallo, Malik Ndlovu, and Fatoumata Keita. "The Role of E-commerce in Transforming Retail Business Models: Challenges and Opportunities." International Journal of Economics, Commerce, and Management 1, no. 2 (2023): 28–31. http://dx.doi.org/10.62951/ijecm.v1i2.314.

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This paper examines the transformative impact of e-commerce on traditional retail business models. By analyzing case studies of retailers that have successfully adapted to the digital marketplace, the study identifies key challenges, such as logistics and customer engagement, as well as opportunities for growth and innovation. The findings underscore the necessity for retailers to embrace digital strategies to remain competitive in the evolving market landscape.

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Mustafa Ayobami Raji, Hameedat Bukola Olodo, Timothy Tolulope Oke, Wilhelmina Afua Addy, Onyeka Chrisanctus Ofodile, and Adedoyin Tolulope Oyewole. "E-commerce and consumer behavior: A review of AI-powered personalization and market trends." GSC Advanced Research and Reviews 18, no. 3 (2024): 066–77. http://dx.doi.org/10.30574/gscarr.2024.18.3.0090.

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In the dynamic landscape of electronic commerce (e-commerce), understanding and adapting to evolving consumer behavior is critical for the sustained success of online businesses. This review delves into the intersection of e-commerce and consumer behavior, focusing on the transformative role of Artificial Intelligence (AI)-powered personalization and its impact on market trends. The advent of AI has revolutionized the way e-commerce platforms engage with and cater to individual consumer preferences. AI-powered personalization techniques leverage advanced algorithms to analyze vast datasets, en

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Mustafa, Ayobami Raji, Bukola Olodo Hameedat, Tolulope Oke Timothy, Afua Addy Wilhelmina, Chrisanctus Ofodile Onyeka, and Tolulope Oyewole Adedoyin. "E-commerce and consumer behavior: A review of AI-powered personalization and market trends." GSC Advanced Research and Reviews 18, no. 3 (2024): 066–77. https://doi.org/10.5281/zenodo.11217093.

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In the dynamic landscape of electronic commerce (e-commerce), understanding and adapting to evolving consumer behavior is critical for the sustained success of online businesses. This review delves into the intersection of e-commerce and consumer behavior, focusing on the transformative role of Artificial Intelligence (AI)-powered personalization and its impact on market trends. The advent of AI has revolutionized the way e-commerce platforms engage with and cater to individual consumer preferences. AI-powered personalization techniques leverage advanced algorithms to analyze vast datasets, en

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Kelvin, Kelvin, and Santi Novani. "Strategic Decision Analysis To Manage Competitive Advantage For Shopee Indonesia." Jurnal Studi Manajemen dan Bisnis 10, no. 1 (2023): 32–41. http://dx.doi.org/10.21107/jsmb.v10i1.20479.

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Shopee Indonesia, a key participant in the dynamic e-commerce landscape, has leveraged the power of innovative digital solutions to reach and serve a diverse customer base. Despite its success, Shopee faces unique challenges and opportunities that influence its strategic decisions and market position, just like any other competitive industry player. Shopee benefits from the rapid development of Indonesia's internet and e-commerce penetration rate as well as increase in Micro, Small, and Medium-Sized Enterprises (MSME) participation across the nation. However, Shopee confronts intense competiti

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Pan, Jin. "The Impact of E-Commerce on International Trade." Highlights in Business, Economics and Management 41 (October 15, 2024): 283–88. http://dx.doi.org/10.54097/v9xf9m56.

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With the continuous deepening of world economic integration and globalization, the demand for efficient, flexible, and widely covered information exchange technologies in international trade has sharply increased. This trend directly nurtures and promotes the birth and development of e-commerce, a new business model. The rise of e-commerce is not only a product of the deep integration of information technology in international trade but also an important driving force for transforming and upgrading the global economic structure. It redefines the operation mode of international trade, promotes

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