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Laquaglia, Carlo Pio. "E-Commerce: la nuova frontiera del business." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2012. http://amslaurea.unibo.it/4513/.
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Koch, Matthias. "Historische, begriffliche und inhaltliche Grundlagen des E-Commerce und E-Business /." Berlin : Dissertation.de, 2006. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014740055&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Bjursten, Amanda, Lina Classon, and Ida Steen. "Investigating Technology Acceptance towards E-commerce within the Work Wear Sector : A study within business-to-business about business clients’ technology acceptance towards e-commerce." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30257.
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Purpose: The purpose of this thesis is to study business clients’ technology acceptance of e-commerce within business-to-business in the work wear sector. In specific, develop and test a framework in order to analyze the antecedents of perceived usefulness and perceived ease of use behind business clients’ behavioral intention to the usage of e-commerce. Problem: There is not sufficient research regarding industries and companies that are categorized as laggards (Del Aguila-Obra & Padilla-Melendez, 2006), and furthermore regarding clients’ technology acceptance in a business-to-business context (Doherty & Ellis-Chadwick, 2010). Actors within the work wear sector conduct their businesses in the most traditional way, with physical stores (Ekberg, Fraenkel, Gustavsson, Hamsten & Hedin, 2014). The question is whether this traditional way remain due to skepticism among the business clients’ and their level of technology acceptance. Method: A proposed framework is developed by the authors, adapted from Technology Acceptance Model (Venkatesh & Davis, 2000) and Diffusion of Innovation Theory (Rogers, 1983). This framework is tested through quantitative research, and more specific a questionnaire. Subsequently, the empirical data gathering is assembled, analyzed and concluded into a final proposed framework. Findings: The final proposed framework incorporates antecedents from the proposed framework, but also new influences that are identified in the empirical findings as relevant. These influences are Age, Gender, Experience and Compliance. Further, the antecedents presented in the final proposed framework are the following: Subjective norm/Opinion leaders, Job relevance/Compatibility, Output quality, Result demonstrability/Observability and Trialability.
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Redelinguys, Elizna. "A framework to manage the re-organisation necessary in becoming an e-business : business-to-business e-commerce." Master's thesis, University of Cape Town, 2003. http://hdl.handle.net/11427/11358.
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Bibliography: leaves 187-202.This thesis focuses on the development of a management framework that allows organisations to gradually evolve into a full-fletched B2B e-business. Every manager considering the implementation of a B2B e-business system as part of his business plan, need a rigorous approach for the successful implementation thereof. The successful planning and managing of e-business investments are of the utmost importance to sustain and create more shareholder value for the future. The main hypothesis stated by the author is that a framework is required to guide managers with the re-organisation necessary throughout the life cycle (including planning, implementation and sustaining) of a B2B e-business model. The author believes that this framework will contribute to organisations enhancing competitive position and thus, unlocking more shareholder value.
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Ruikar, Kirti. "Business process implications of e-commerce in construction organisations." Thesis, Loughborough University, 2006. https://dspace.lboro.ac.uk/2134/2395.
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The need for construction to change its traditional working practices has been repeatedly expressed in government, industry, and academic publications. The Internet has been a major catalyst for change in most industry sectors, including the construction sector. The implementation of Internet-based technologies, such as ecommerce for achieving business targets, bring about changes in an organisation, its current practices, systems, processes and workflows. It is therefore important to evaluate the business process implications of adopting e-commerce in construction organisations. This was the focus of this study. The early stages of the research established the possible benefits, barriers, and drivers for the adoption of e-commerce technologies within construction. This was done by conducting an industry-wide survey that explored attitudes, current usage, barriers and enablers of IT and e-commerce within the UK construction sector. Survey results indicated that the exact benefits of using e-commerce within the construction industry were not known and more needed to be done to establish the effects of incorporating e-commerce applications into construction business processes and to demonstrate the opportunities of e-commerce for construction. To address this need a typical business process model that used the principles of business process re-engineering and demonstrated opportunities for e-commerce, was developed. Using this model it was possible to illustrate how, with the use of ecommerce applications, different members of the construction supply chain could derive business benefits and overcome traditional process inefficiencies. In order to effectively adopt e-commerce technologies in construction, companies may have to reengineer their current working methods, which could lead to a step change in current work practices. To facilitate such a step change it was essential to study and document the impact of specific e-commerce applications on their current end-user business processes. Case studies were conducted for this purpose. The case study findings showed that the end-user companies had accrued several business benefits from using e-commerce tools. Issues related to management buy-in and organisational culture were the main barriers to the wider use of e-commerce within the construction industry. The case studies and earlier findings indicated that e-commerce is 'here to stay' and it will not be long before it becomes an industry norm. Taking this into account, construction companies who are currently using, and those who have yet to use, e-commerce tools need to take measures to successfully adopt and benefit from these tools. It is important for companies that seek to adopt ecommerce to assess their 'e-readiness' for adopting e-commerce tools to ensure a productive and beneficial implementation of these tools. To address this need an ereadiness model for construction organisations and a prototype application, VERDICT, that assess e-readiness were developed and implemented. The model is based on the premise that for any company to be e-ready, its management, people, process and technology have to be e-ready in order to derive maximum business benefits. The research findings indicate that the use of e-commerce is still in its infancy within the construction industry. The current use of e-commerce has resulted in process automation, however, there is no evidence of process re-engineering. Such practices, although beneficial in the short-term, can have long-term implications in that the end-users are not necessarily making full use of the technology and hence not deriving full benefits from it. The model and e-readiness assessment prototype developed as part of this study will enable construction organisations to successfully adopt e-commerce and exploit its potential.
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Onojaefe, Darlington Peter. "Business use of branding strategies for e-commerce benefits." Thesis, [S.l. : s.n.], 2008. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1034&context=td_cput.
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Hongelin, Ira, and Johanna Jansson. "Business Models in the E-Commerce : Integrating Credit Risk Management to Business Models." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-205684.
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The development and complexity of the e-commerce sector has increased the demand forcompanies to grasp and develop their business models, as well their credit risk managementfunctions, in order be profitable and create value. This thesis examines how credit riskmanagement can be integrated in a business model, in terms of a customer value proposition,profit formula, key processes and key resources. Theories about business models state that abusiness model should give a holistic view of the company and how it operates. Features for asuccessful model should include functions that create value and increase competitiveness, as wellas generating valuable cost and risk structures to ensure the company’s profitability. The empiricaldata was collected through interviews and secondary data at Klarna, a company that operates withpayment solutions in the e-commerce, a market where the risk of credit losses is high and to haveproper credit risk functions is a necessity. The result revealed that credit risk management is afundamental part of a business model in the e-commerce, since effective credit risk managementfunctions ensure that the elements of a business model are functional and complement each other.The study further found that there are certain prominent functions in each one of the four elementsthat enable the integration of credit risk management in the business model.
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Harr, Kelly A. "Recommendation for an e-commerce implementation for a small business." [Denver, Colo.] : Regis University, 2006. http://165.236.235.140/lib/KHarrPartI2006.pdf.
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Jung, Timothy H. "A study of electronic commerce and tourism : e-commerce system evaluation and consumer behaviour in the e-business environment." Thesis, University of Surrey, 2008. http://epubs.surrey.ac.uk/868/.
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Lee, Sze Kin. "Adoption of Business to Customer (B2C) E-commerce in Macau." Thesis, University of Macau, 2005. http://umaclib3.umac.mo/record=b1636418.
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Safari, Arash. "Visualization of E-commerce Transaction Data : USING BUSINESS INTELLIGENCE TOOLS." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177461.
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Customer Value(CV) is a data analytics company experiencing problems presenting the result of their analytics in a satisfiable manner. As a result, they considered the use of a data visualization and business intelligence softwares. The purpose of such softwares are to, amongst other things, virtually represent data in an interactive and perceptible manner to the viewer. There are however a large number of these types of applications on the market, making it hard for companies to find the one that best suits their purposes. CV is one such company, and this report was done on behalf of them with the purpose to identify the software best fitting their specific needs. This was done by conducting case studies on specifically chosen softwares and comparing the results of the studies.The software selection process was based largely on the Magic Quadrant report by Gartner, which contains a general overview of a subset of business intelligence softwares available on the market. The selected softwares were Qlik view, Qlik sense, GoodData, panorama Necto, DataWatch, Tableau and SiSense. The case studies focused mainly on aspects of the softwares that were of interest to CV, namely thesoftwares data importation capabilities, data visualization options, the possibilities of updating the model based on underlying data changes, options available regarded sharing the created presentations and the amount of support offered by the software vendor. Based on the results of the case studies, it was concluded that SiSense was the software that best satisfied the requirements set by CV.Customer Value(CV) är ett företag som upplever svårigheter med att presentera resultaten av deras dataanalys på ett tillfredsställande sätt. De överväger nu att att använda sig av datavisualisering och Business Intelligence program för att virtuellt representera data på ett interaktivt sätt. Det finns däremot ett stort antal olika typer av sådanna applikationer på marknaden, vilket leder till svårigheter för företag att hitta den som passar dem bäst. CV är ett sådant företag, och detta rapport var skriven på deras begäran med syftet att identifieraden datavisualisations- eller Business Intelligence programmet, som bäst passar deras specifika behov. Detta gjordes med hjälp av en serie fallstudier som utfördes på specifikt valda mjukvaror, för att sedan jämföra resultaten av dessa studier.Valprocessen av dessa mjukvaror var i stora drag baserad på "Magic Quadrant 2015" rapporten av Gartner, som innehåller en generell och överskådlig bild av business intelligence applikationsmarknaden. De applikationer som valdes för evaluering varQlik view, Qlik sense, GoodData, panorama Necto, DataWatch, Tableau och SiSense. Fallstudierna fokuserade främst på aspekter av mjukvaran som var av intresse till CV, nämligen deras dataimportationsförmåga, datavisualiseringsmöjligheter, möjligheter till att uppdatera modellen baserad på ändringar i den underliggande datastrukturen, exporeteringsmöjligheter av de skapade presentationerna och den mängd dokumentation och support som erbjöds av mjukvaroutgivaren. Baserad på resultaten av fallstudierna drogs slutsatsen att SiSense var applikationen som bäst täckte CVs behov.
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Giubilei, Anna <1995>. "Business opportunities for Italian companies on Alibaba’s e-commerce platforms." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18931.
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As the Covid-19 pandemic is having a great impact on the way businesses operate, adaptation to new economic and social conditions becomes essential to allow survival. The sanitary emergency has given great boost to digitalisation, and e-commerce platforms offer increasingly interesting opportunities to businesses willing to stay competitive in a rapidly changing environment. At the same time, China is emerging as one of the most important markets in the world not only in terms of size and growth, but also in terms of capacity: despite the crisis caused by Covid-19 it remains very attractive for foreign companies. The goal of this dissertation is to outline the main features of one of the world’s leading and fast-growing tech companies, the Chinese Alibaba Group, to understand the role that its e-commerce platforms can have to give to Italian companies strategic business opportunities on the Chinese market. This study reports three successful case studies of Italian cosmetics companies who started to sell their merchandise on Tmall and attempts to investigate the role that platform-based e-commerce will have in the post- pandemic economic recovery, focusing specifically on opportunities for Italian companies on the Chinese online retail market.
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Kha, Le 1965. "Critical success factors for business-to-commerce E-business : lessons from Amazon and Dell." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/28223.
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Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000.Includes bibliographical references.
The Internet has becoming an increasingly important channel for both business-to-consumer and business-to-business e-commerce. It has changed the way many companies do business. Every day, more and more companies worldwide are being linked electronically. But the success rate in terms of profitability for these startups is low. This thesis focuses on business-to-consumer aspect of e-commerce. My research is to study the models from a set of online merchants and see how these companies translate their companies' e-business vision into reality. What are the critical factors these online merchants considered as they transform their companies into an e-commerce? This thesis identifies the key success factors of this technology strategy and model as well as helps understanding to what extent this success can be replicated in other markets and industries. Through detailed case studies on Amazon and Dell, we will analyze their strategies and identify the success factors that make them unique to thrive on this competitive landscape of the Digital Economy.
by Le Kha.
S.M.M.O.T.
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ELANDER, AMAN ERIK, and ALEXANDER NAWRAS SUDDEK. "Managing Organizational Factors in Technology Assimilation for Web-based Business to Business E-Commerce." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-236540.
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Introduction: The use of Web-based Business-to-Business E-commerce is increasing, however many companies who previously adopted e-commerce technology have failed to utilize it. Meanwhile, research has mostly focused on quantitative research regarding factors affecting the adoption of e-commerce, leaving a research gap regarding the routinization of the technology. Purpose: The purpose of this study is to provide knowledge regarding the management of the entire web-based business-to-business e-commerce assimilation process from initiation, to adoption and routinization. Method: The study addresses which factors affect the assimilation process, where in the process they are relevant and how they may be managed. A multiple case study with six large companies has been conducted through semi-structured interviews. The cases were compared to each other, as well as to previous research within e-business and/or e-commerce assimilation and adoption. Furthermore, change management literature has been used to aid the analysis of how certain factors may be managed. Findings: We have found the assimilation of web-based e-commerce to be a complex and iterative process that involves several interconnected factors which organizations manage in various ways. Seventeen factors within the technological, organizational and environmental contexts were identified to be relevant in the different phases of the assimilation process. A discussion regarding how these factors may be managed is conducted, including some indications on what approaches seem to be more or less viable. Practical Implications: Managers may use the findings of this study as guidance in their webbased e-commerce assimilation process. Originality/value: This study contributes with qualitative research on which factors affect the entire assimilation process of web-based e-commerce and how the factors may be managed. Paper Category: Master ThesisIntroduktion: Användningen av webbaserad e-handel i business-to-business-företag ökar, men många företag som redan har implementerat detta har misslyckats med att använda dess fulla potential. Samtidigt har forskningen huvudsakligen fokuserat på att kvantitativt studera faktorer som påverkar själva implementationen, medan aspekter rörande den efterföljande användningen av e-handeln har lämnats outforskade. Syfte: Syftet med denna studie är att bidra med kunskap kring hanteringen gällande hela processen, från initiering till implementation till att slutligen uppnå ett utbrett användande av den webbaserade e-handeln i business-to-business företag. Metod: Studien utreder vilka faktorer som påverkar processen, var i processen de är relevanta och hur de kan hanteras. Genom intervjuer genomfördes en komparativ fallstudie mellan sex stycken stora företag i Sverige. Företagens hantering av faktorerna jämfördes sinsemellan, samt med tidigare forskning inom implementation och hantering av e-handel. Detta jämfördes dessutom med teorier inom förändringsledning för att styrka analysen angående hur processen skulle kunna genomföras. Resultat: I vår studie har vi sett att den kringliggande processen runt implementationen av webbaserad e-handel är komplex och iterativ, samt att den har hanterats med varierande tillvägagångssätt. 17 faktorer inom tekniska-, organisatoriska- och miljösammanhang har hittats relevanta för de olika faserna i processen. Slutligen har det förts en diskussion angående hur dessa faktorer skulle kunna hanteras, samt indikationer på vilka tillvägagångssätt som verkar mer eller mindre gångbara. Praktisk Betydelse: Chefer och ledare kan använda resultaten och slutsatserna från denna studie som handledning under deras process för implementation av webbaserad e-handel i business-tobusiness-företag. Originalitet/Värde: Denna studie bidrar med kvalitativ forskning angående vilka faktorer som påverkar den organisatoriska processen för implementation av webbaserad e-handel samt hur dessa faktorer skulle kunna hanteras. Rapporttyp: Examensarbete, avancerad nivå.
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Rowe, Michelle. "Collaborative commerce adoption : antecedents and inhibitors for small and medium enterprises." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2009. https://ro.ecu.edu.au/theses/1853.
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Collaborative commerce (c-commerce) involves the coming together of individual organizations to share information, knowledge and resources via technology. This study reports findings as they relate to small and medium enterprises’ (SMEs) adoption of ccommerce in Australia. It forms part of a broader study developed from an Australian Research Council (ARC) grant investigating c-commerce and its adoption by SMEs and its place in regional knowledge networks.
This research served to identify antecedents and inhibitors to SME c-commerce adoption and was formulated to achieve the following primary research objectives: 1) to identify antecedents of SME c-commerce uptake; 2) to consider the predictive ability of various models and their explanation of adoption; and 3) to apply knowledge and insight gained to the Australian context.
The research project met these aims by exploring c-commerce uptake generally amongst Australian SMEs from the perspective of key informants, and secondly, actual exemplars. In addition, the study included two case studies of two local government areas (LGAs) situated in Perth, Western Australia. These LGAs were industry partners to the ARC study and provided directive to the research agenda, i.e., the type of industry and research foci.
A qualitative three-stage approach to the data collection was therefore undertaken involving fifty respondents. Frameworks and factors emerging from each phase were considered in subsequent phases and were compared and contrasted. This phased approach served to clarify c-commerce uptake from perspectives of experts, actual c-commerce examples as well as in terms of the reality experienced by everyday SMEs.
Several key contributions are made by this study. Firstly, three critical factors were found to underpin and impede SME c-commerce uptake. These related to trust and commitment in deep inter-organisational relationships; the degree to which resources and skills were focused on information technology (IT) in the business; and the integration of IT into the strategic vision of the organization. In addition, the intra-organisational environment was found to be key to explaining SME c-commerce adoption. Organisational readiness including proprietor’s expertise with respect to IT was fundamental, alongside awareness of the perceived benefits of c-commerce. This is contrasted to big business where the external environment and intra-organisational environment are crucial.
Secondly, the study points to the important role internal or external facilitators play in encouraging c-commerce uptake. Facilitators played a central role in all exemplars identified in this study.
Thirdly, parallel to the study was the question whether c-commerce was an extension of e- commerce. Interestingly, progression was found to be neither automatic nor linear, but rather reflected the presence of these three key factors relating to inter-organisational relationships; the organization’s skills and resources, especially relating to IT; and strategic vision and IT integration. Fundamental too was entrepreneurship, growth and strategy.
Furthermore, internal IT integration was far more important to SME proprietors than external integration. Generally SMEs involved in this study focused on business efficiency rather than strategically using IT.
Fourthly, the study explored the nexus between c-commerce and clustering. No conclusive evidence emerged from this study to reveal that there was a link between the two phenomena. Indeed, c-commerce may spawn virtual clustering negating the need for proximity.
The study also highlighted the central role of entrepreneurship and growth orientation to c-commerce development. An entrepreneurial outlook among proprietors, business associations and other formal networking bodies was found to lie at the heart of adoption.
Finally, a number of inhibitors to c-commerce were revealed by the study. Barriers to adoption included a lack of awareness or perception of c-commerce; a view that the effort and cost of adoption outweighed any benefit; a lack of awareness of how c-commerce could be used to transform processes; inertia and a desire to maintain the status quo; and a focus on the business rather than an identity with the collective within the industry or region.
C-commerce is one alternative available to business to overcome limitations of size and resources. Size however did not necessarily explain adoption or non- adoption. Important to adoption was expertise in IT and a willingness to invest in IT. To this end turnover and IT investment were important, but this did not necessarily reflect size. Entrepreneurship and an understanding of IT, collaboration and a value of partnerships and inter-firm relationships were shown to be central.
A tri-axial framework was developed to synthesise the findings, generating a theoretical construct to provide a new way to understand SME c-commerce adoption. This is an original contribution to the literature on c-commerce.
This study has enabled a never before aspect of c-commerce to be explored – traditionally c-commerce has been considered only with respect to business transactions predominantly via the supply chain. The study of this phenomenon amongst complementary businesses, and potentially amongst competitors, enables attitudes to and issues that face SMEs such as networking and collaboration and clustering to be highlighted.
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Vellido, Alfredo. "A methodology for the characterization of business-to-consumer E-commerce." Thesis, Liverpool John Moores University, 2000. http://researchonline.ljmu.ac.uk/5528/.
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This thesis concerns the field of business-to-consumer electronic commerce. Research on Internet consumer behaviour is still in its infancy, and a quantitative framework to characterize user profiles for e-commerce is not yet established. This study proposes a quantitative framework that uses latent variable analysis to identify the underlying traits of Internet users' opinions. Predictive models are then built to select the factors that are most predictive of the propensity to buy on-line and classify Internet users according to that propensity. This is followed by a segmentation of the online market based on that selection of factors and the deployment of segment-specific graphical models to map the interactions between factors and between these and the propensity to buy online. The novel aspects of this work can be summarised as follows: the definition of a fully quantitative methodology for the segmentation and analysis of large data sets; the description of the latent dimensions underlying consumers' opinions using quantitative methods; the definition of a principled method of marginalisation to the empirical prior, for Bayesian neural networks, to deal with the use of class-unbalanced data sets; a study of the Generative Topographic Mapping (GTM) as a principled method for market segmentation, including some developments of the model, namely: a) an entropy-based measure to compare the class-discriminatory capabilities of maps of equal dimensions; b) a Cumulative Responsibility measure to provide information on the mapping distortion and define data clusters; c) Selective Smoothing as an extended model for the regularization of the GTM training.
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Nilsson, Valentin, and André Dahlgren. "Business Analytics Maturity Model : An adaptation to the e-commerce industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388358.
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Maturity models have become a widely used framework for assessing various capabilities and technologies among businesses. This thesis develops a maturity model for assessing Business Analytics (BA) in Swedish e-commerce firms. Business Analytics has become an increasingly important part of modern businesses, and firms are continuously looking for new ways to perform analysis of the data available to them. The prominent previous maturity models within BA have mainly been developed by IT-consultancy firms with the underlying intent of selling their IT services. Consequently, these models have a primary focus on the technical factors towards Business Analytics maturity, partly neglecting the importance of organisational factors. This thesis develops a Business Analytic Maturity Model (BAMM) which fills an identified research gap of academic maturity models with emphasis on the organisational factors of BA maturity. Using a qualitative research design, the BAMM is adapted to the Swedish e-commerce industry through two sequential evaluation stages. The study finds that organisational factors have a greater impact on BA maturity than previous research suggests. The BAMM and the study's results contribute with knowledge of Business Analytics, as well as providing e-commerce firms with insights into how to leverage their data.
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Carl, Walter John III. "The (interactional) business of doing business: a rhetorical discursive action analysis of an e-commerce business opportunity." Diss., University of Iowa, 2001. https://ir.uiowa.edu/etd/190.
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This thesis focused on presentations of an e-commerce business opportunity to people interested in a multilevel marketing business. Participation in a multilevel marketing organization can be described as a legitimate business activity where individuals can earn a living while enjoying the benefits of independence, autonomy, and being part of a business team. A second, equally plausible way to describe the business is as a get-rich-quick or pyramid scheme in which individuals learn techniques of persuasion and how to exploit personal relationships in order to maximize profit. Given these alternative descriptions, the primary research question for this project concerned the identity problems managed by current business owners as they built up the first kind of description of the business while simultaneously undermining the second.
A series of business plan presentations and training sessions of a multilevel marketing organization were audio and video-tape recorded in the United Kingdom and the United States and transcribed. These meetings were analyzed by means of a rhetorical discursive action approach. This perspective is informed by principles of conversation analysis (i.e., how participants accomplish social actions through talk on a turn-by-turn basis), rhetorical concerns (i.e., how versions of the world are built up and undermined in relation to alternative, rival versions), and fact construction (i.e., how descriptions of events are formulated to be true, objective, and disinterested).
The analysis demonstrated that various conversational practices were used to construct the e-commerce business as legitimate and as a vehicle to fulfill the audience members' dreams and goals, while countering the notion that the business involved processes of selling, persuasion, or convincing. Some of the devices used to accomplish this effect included managing informality of the meetings, positioning the audience as intelligent, reflective people who would not fall prey to a sales pitch, and showing how business techniques grew out of a larger ethic of personal relationships and connections.
The study concluded with a discussion of the importance of analyzing actual interaction; training and pedagogical implications; future avenues of study; and ethical, political, and critical implications raised by this thesis.
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Heingraj, Sasawan, and Varin Luenglertkul. "The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12673.
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Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. However, there is a lack of knowledge regarding the important factors to build or enhance the level of brand loyalty among customers through entrepreneurs’ perspective. Therefore, the research question in this paper is "What are the important factors of brand loyalty connecting to Thai small e-commerce business success through an entrepreneur’s perspective?" Purpose: This paper aims to describe and analyze the brand loyalty strategy in Thai small e-commerce businesses, followed by a study of the important factors of brand loyalty that impact company’s competitive advantage. Method: The study is primarily based on qualitative research using entrepreneurs’ perspective approach. The five competitive forces model and the concept of brand loyalty strategy are applied. Data collected from literature review and five interviews. The interview questions are validated by using IOC approach. Conclusion: Brand loyalty can create competitive advantages and success for e-commerce businesses. Through entrepreneurs’ perspective, there are eight important factors which have a positive impact on brand loyalty. There is a connection among expectations, attitudes, trust, satisfaction and brand loyalty. By focusing on increasing customers’ expectations, high-quality, unique and creative products should be addressed. While contact interactivity and character play important roles in building trust, community and care are key factors to enhance customers’ attitudes. Along with customization, cultivation and choice in terms of the variety of designs, customer satisfaction can be generated. With all of the eight factors considered, brand loyalty can be potentially built among customers. Key word: Small E-commerce business, Brand loyalty, E-loyalty
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Chen, YongJia, and WeiMin Liang. "The Application of Dynamic Capabilities in E-commerce Innovation Context : The Implications for Chinese E-commerce companies." Thesis, Umeå University, Umeå School of Business, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1251.
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This study mainly investigated how Chinese E-commerce companies should cope with E-commerce innovation with specific dynamic capabilities. E-commerce (Electronic Commerce) innovation includes three phases of innovation based on technology and time. They are web-based commerce, mobile commerce (M-commerce) and ubiquitous commerce (U-commerce). They caused not only technological changes but also organizational changes.
To cope with E-commerce innovation, a prerequisite is to understand the impacts and changes brought by the innovation. Previous researchers Afuah and Bahram (1995) have proposed a hypercube innovation model to depict the relationship between innovation entities and diverse of participants of innovation value-added chain, forcing enterprises to face what the influence from their innovation will be on their stakeholders. Wu (2004) developed a new hypercube model of E-commerce innovation, explaining that impacts of E-commerce innovation should be based on both internal factors like technological component and business model and external factors like industrial partnerships. Based on the finding, the types and details of impacts caused by E-commerce innovation have been discussed in the study.
Dynamic capabilities have been found that could help E-commerce company to identify emerging opportunities, renew its competences and keep its competitive advantages in a dynamic business environment. Further development of core dynamic capabilities that are necessary for E-commerce company transformation in different phase of E-commerce innovations were proposed in two dimensions, technological component and business model.
For scientific preciseness, we have exemplified a successful case of Japanese E-commerce company (NTT DoCoMo). It helped to examine and prove the practicability of hypercube model of E-commerce innovation and feasibility of dynamic capability in helping E-commerce companies to cope with E-commerce innovations. The similarity and relativity of E-commerce companies in China and Japan have been found based on the comparison of technology, market opportunity, E-commerce innovation, customer value and network perspectives.
In order to cope with E-commerce innovation successfully, Chinese E-commerce companies should improve five dynamic capabilities based on Chinese specific environment and conditions. They are: 1, choosing enabling technology, like 3G technologies. 2, matching with economic opportunities, like focus on entertainment market. 3, executing business innovation, like facilitate innovation of handset functions. 4, understanding customer value, like investigate more reduce switching cost for customers. 5, constructing alliance with co-opetitors, like establish safe payment mechanism with banks etc.
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Pile, Emelie, Amanda Sahlin, and Ida Kånneby. "Loyalty in e-commerce : Less is actually more." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43548.
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Internet has brought new opportunities for companies to do business with each other. The company should focus on increasing loyalty to achieve customer retention and long-term relationships. Today, customer loyalty is critical for the company to survive on the competitive market, especially in the context of e-commerce. A loyal customer have higher propensity to stay in the relationship, resulting in long-term benefits for both parties such as reduced transaction costs as well as an enhanced competitiveness. Therefore, the purpose of this thesis is to explore the factors that drive customer loyalty in a business-to-business context, in order to facilitate the number of sales on e-commerce platform. To fulfill the purpose of this thesis, the study has sent out a survey to a number of business customers. The investigation shows that a several factors drive a customer to become loyal in a business-to-business context. First, recommendations from others as well as guarantees from third parties are factors driving the customer to become interested in the company to begin with. One key concept that is recurrent in this study is simplicity, both on the e-commerce platform but also outside the platform. Another major driver to become loyalty are the factor about the company keeping the promise given to their customer.
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Jayaweera, Prasad M. "A Unified Framework for e-Commerce Systems Development : Business Process Pattern Perspective." Doctoral thesis, Kista : Dept. of Computer and Systems Sciences [Institutionen för Data- och Systemvetenskap], Univ./KTH, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-219.
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Schindler, Thomas, and Robert Buck. "Der Übergang vom e-commerce zum collaborative business beim Anzeigengeschäft von Zeitungen." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-205113.
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Der Kleinanzeigenmarkt von Tageszeitungen befindet sich seit einigen Jahren im Umbruch. Mit dem flächendeckenden Zugang zum Internet und den dabei neuen Geschäftsmodellen werden Kleinanzeigenmärkte mehr und mehr auf online-Medien ausgeweitet, da somit größere Reichweiten erreicht werden und die Online-Präsenz ein effektives Marketinginstrument für die Zeitungsverlage darstellt. Zudem ermöglichen die online-Medien eine effektive Suche nach Anzeigeninhalten. Aus Kundensicht überwiegen die Vorteile gegenüber den Printmedien, wie schnelle Suche und zumeist ein kostenloses und größeres Angebot. Neben dem heute üblichen Einbezug des Endkunden über das Internet werden mittlerweile auch Geschäftskunden mit Internetdiensten bedacht und neuerdings werden Gemeinschaften mit anderen Verlagen aufgebaut.
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Inusa, Daniel Yakmut. "The use of e-commerce by rural communities for small business development." Thesis, Cape Peninsula University of Technology, 2006. http://hdl.handle.net/20.500.11838/1775.
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Thesis (MTech (Business Information Systems))--Cape Peninsula University of Technology, 2006The emphasis on economic development of rural communities, especially small businesses within it has attracted the attention of most local, regional and national governments and non governmental agencies alike. As we move towards technology-oriented global market, community development now becomes a veritable strategy for ''pushing back the frontier of poverty" and maintaining socio-economic stability. This research argues that the deployment and use of appropriate e-commerce technology to facilitate this strategy is useful, and possibly, more suitable than any other tool or strategy. The research further examines the opportunities offered by ecommerce for small business development within the Western Cape. A framework that describes how e-commerce can support the addressing of the specific developmental needs of this community was developed. Six pilot communities involved in the pilot for the Cape Gateway Access Project initiated by the Centre for e-Innovation (Cel) of the Provincial Government of the Western Cape were investigated to find out how appropriate technologies are put to use and how they can be effectively deployed to promote entrepreneurship in these rural communities. The findings of this research reveal that the use of e-commerce by rural communities is a bit complicated. It is found that the availability and use of appropriate e-commerce technologies extend beyond provision of access, to provision of support outside technology and multi-stakeholder approach to addressing the economic situation of rural communities. The findings provide the basis for the recommendations and conclusions drawn in this research. However, the few entrepreneurs identified within the communities are found to be at different stages of e-commerce use. In general, most of the community members are unconsciously engaged in some form of e-commerce ranging from 828, 82C and G2C' , though not as significant as one would have envisaged.
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Levchenko, O. V. "E-commerce as the main direction of international business of the future." Master's thesis, Sumy State University, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86606.
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The master’s thesis focuses on the essence of definition of e-commerce, strategies and pricing principles, SEO development and data analysis in the form of international and national development of the e-commerce market. The main indexes and formulas used in data analysis of an e-commerce business. The main trends and forecasts of the e-commerce market on the international scene and development of the future of the market.У роботі досліджено сутність поняття електронної комерції, стратегій та цінових принципів електронної комерції, розвиток СЕО та аналіз інформації для розвитку міжнародного та внутрішнього ринку електронної комерції. Проведений аналіз основних індексів та формул які використовуються для аналізу інформації в бізнесах електронної комерції. Проаналізовані основні тренди та прогнози для ринку електронної комерції на міжнародному ринку та майбутній розвиток ринку електронної комерції.
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Sergienko, O. A., and O. E. Gaponenko. "Evaluation of the effectiveness of business-processes in international e-commerce system." Thesis, Національний технічний університет "Харківський політехнічний інститут", 2018. http://repository.kpi.kharkov.ua/handle/KhPI-Press/45018.
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Al-Sahouly, Ibrahim. "Investigating the factors affecting business-to-consumer e-commerce adoption in Egypt." Thesis, University of Salford, 2015. http://usir.salford.ac.uk/36916/.
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Through the application of the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model, this study investigates the key factors affecting the adoption of business-to-consumer (B2C) e-commerce in Egypt. This study has adopted a quantitative methodology to answer the research questions and test the proposed sixteen hypotheses. The research sample of this study included 600 Egyptian respondents. Regression Analysis has been conducted as a major evaluation of the research model and associated hypotheses. The constructs that have been empirically tested in the extended UTAUT2 model are: Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Hedonic Motivation (HM), Habit (HI) and Facilitating Conditions (FC). Age, gender and experience moderate the relationship for the six independent variables and the dependent variable except for Performance Expectancy (PE) construct that was only moderated by age and gender. The proposed additional constructs for this model are on-line satisfaction (OS), on-line interactivity (OI), on-line trust (OT) and on-line security (OSY). The major findings of this study show that there is an effect of the established factors: Effort Expectancy, Hedonic Motivation and Facilitating Conditions, Social Influence, on-line Trust, on-line Satisfaction and on-line Interactivity on Egyptian consumers’ intention to adopt B2C e-commerce. In addition, the effect of moderator’s factors: age, gender, and experience have been absent in this study. Accordingly, seven hypotheses have been proven, while nine have been rejected. The study further discusses significant implications for marketers, on-line vendors and the Egyptian Government. In addition to presenting the important theoretical and practical contributions, this study also recommends directions for future related research. By specifically examining the Egyptian consumer, this study is the first of its kind to empirically examine B2C adoption in Egypt. Thus, it expands the body of knowledge in the field of B2C adoption and usage, which the existing literature has failed to provide an extensive understanding of B2C in the Arab World’s most populous country. This study is also the first of its kind to provide a comprehensive understanding of the factors affecting B2C by Egyptian consumers and to develop the (UTAUT3) model.
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Orlando, Serena <1990>. "Nuovi modelli di business per l'e-commerce: flash sales e social marketplace." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/7798.
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L’obiettivo dell’elaborato finale è indagare i nuovi modelli di business per il settore dell’e-commerce, con un focus particolare su vendite a tempo e social marketplace. In prima analisi viene presentata l’evoluzione subita dal contesto competitivo nell’era di internet, ripercorrendo le tappe principali di crescita e sviluppo del commercio elettronico. L’analisi in questione comprende sia gli aspetti strategici interni alle aziende sia uno sguardo sul cambiamento del processo d’acquisto dei consumatori. Sulla base di queste ricerche vengono poi contestualizzati i nuovi modelli di business presi in analisi. A supporto vengono presentati due casi rappresentativi per le vendite a tempo e i social marketplace: Vente Privee ed Etsy. Per entrambi la ricerca si concentra, tramite conduzione di interviste, sulla comprensione di vantaggi, opportunità e criticità riscontrate dai merchant nel processo di vendita dei loro prodotti nelle rispettive piattaforme.
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Chen, Chun-I. Philip. "Factors Affecting Business-to-Business Electronic Commerce Success: An Empirical Investigation." NSUWorks, 2010. http://nsuworks.nova.edu/gscis_etd/118.
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It is generally believed that Business to Business (B2B) e-commerce has a great impact on business performance improvement. Considerable research also shows that another dependent variable, B2B e-commerce success, can be a good overall measure of B2B systems. This paper investigated and examined the impact of several factors, which are either internal or external to the firm on B2B performance improvement and B2B e-commerce success. It is suggested that the various factors affect B2B success through business performance improvement.
A research model was developed to test and evaluate these factors. A survey instrument was developed to examine the relationships between these factors and business performance. Survey data was collected online from 143 companies in the U.S.A. and Taiwan where their B2B e-commerce systems were operational for more than 1 year. Structural Equation Modeling (SEM) technique was used to assess the measurement and the structural model.
Analyses and results of the pooled survey data suggest that the following factors are significant in the B2B e-commerce environments: (a) alignment of business and e-commerce strategy has a positive impact on business performance, (b) strong relationships between the trading partners have a positive influence on business performance, and (c) B2B e-commerce success is significantly influenced by business performance improvements. Thus, firms that seek to implement successful B2B systems should focus on business performance improvements.
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Standing, Susan. "Creating business value through e-marketplace trading." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2013. https://ro.ecu.edu.au/theses/584.
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Electronic marketplaces (e-marketplaces) have been researched over many years from the study of electronic data interchange (EDI) systems to the current internet based trading platforms. Early e-marketplaces connected a buyer and supplier using proprietary systems that established a market hierarchy. The buyer was responsible for the system, established the terms of trade and the electronically enabled supplier could connect to the system. These systems were costly to build, which limited their use, and only organisations with an integrated system could use them. The web based e-marketplaces opened up the possibility of connecting many buyers and suppliers and enabling electronic transactions. The e-marketplace offers opportunities for establishing trade relationships with many organisations across the world. Business to business (B2B) e-commerce is a significant part of the Australian economy and there are opportunities to take advantage of e-marketplace trading. One of the advantages of electronic trading is the ability of the technology to deliver transaction benefits; these can have a significant impact on organisations regardless of organisational size. However, despite the potential of the e-marketplace to deliver organisational benefits there have been limited studies which consider the strategic implementation of e-marketplace trading.
Organisational strategy and the implementation of strategic initiatives involve interactions between organisational structures and agents. The analytical dualism this represents complicates uncovering the fundamental causes of e-marketplace participation. Not only does the adoption of e-marketplace trading impact on the buyer and supplier organisations, it introduces the e-marketplace vendor organisation and the e-marketplace technology into the participation decision. The complexity of the interactions across organisational structures and between organisational agents and technology adoption can produce a diversity of outcomes.
The philosophical underpinning of critical realism for the study is supported by the lack of understanding as to why, and in what circumstances, organisations successfully participate in e-marketplace trading. The critical realist philosophy provides the opportunity to understand the interrelationships between context, organisational structures and agents and identify the causal mechanisms involved in producing various outcomes. It allows for the development of middle level theory as existing theories are examined to explain the perceived phenomena.
Large organisations operating in Western Australia are used as case studies to uncover the causal relationships between context, structures and agents that can produce successful, strategic implementation of e-marketplace participation. Existing literature in relation to e-marketplaces and IT adoption is used to develop the research questions and formulate the interview questions. The structured case methodology is used to analyse each case and relate the findings to possible explanatory theories. Context, mechanism and outcome patterns, identified in each case, are presented.
Building on economic market, institutional and network theories the research identifies organising vision theory and community discourse as explanations for organisational legitimation that can circumscribe the use of e-marketplace trading. Six types of community group that influence organisational adoption of e-marketplace technology are identified. The research suggests that the influence of these groups within the organisation, the fit with organisational culture and strategic objectives can prevent or instigate change. Further, the decision making process supported by the group (or group member) is more influential in the strategic adoption of the e-marketplace than the ability of the technology to deliver efficiency or transaction processing gains. This implies that technology adoption studies should include contextual and environmental issues and practitioners should examine how much their decision making is influenced by organisational and environmental features.
The thesis contributes to the discussion on organising vision theory, e-marketplace trading and business value creation. It demonstrates the application of the structured case study methodology to research that is underpinned by critical realism.
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Berglund, Amanda, and Marie Svanteson. "Sustainable E-commerce : How to integrate the dimensions of sustainability within the e-commerce sector." Thesis, Högskolan i Gävle, Industriell ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-26869.
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Purpose: The purpose of the study is to investigate how the three dimensions of sustainability (environmental, economic and social) can be integrated within the e-commerce sector to make it more sustainable. Methods: Firstly, a literary research was conducted to get an overall picture of the chosen topic for the study, which later was elaborated into a literature framework. Secondly, two case studies were conducted in order to collect empirical data. The data was collected through interviews, where a total of three interviews was conducted. The literature framework and the multiple case studies were then cross-analyzed with each other. Findings: Throughout the thesis several trade-offs regarding the three dimensions of sustainability have been identified and evaluated, and they are all clearly presented in a compiled table. The findings also indicates that the sustainable actions a company may make needs to be thoroughly communicated through their websites since the e-commerce disables the face-to-face interactions. It is of great importance for companies to increase the consumer awareness and knowledge in order to motivate them in to being sustainable. Theoretical Contribution: This thesis contributes to science by the unification of the e-commerce and the three dimensions of sustainability. The study thus merge science with empirics to create a deeper knowledge and contribute to the body of literature with a compiled table of trade-offs. Practical Contribution: Practitioners will be enlightened of the importance of all the three dimensions of sustainability, and they will understand the concept and events of trade-offs for sustainability when working within e-commerce. The thesis also provides insight for companies to learn how very important it is with better communication about sustainability factors to its consumers. Limitations: This study is delimited to the e-commerce connected to business to consumer (B2C). The study will only involve Swedish companies and will not investigate them on an intra-organizational level. They will be treated as “black boxes”, as the focus only will be on the three dimensions of sustainability in relation to e-commerce, and not any organizational structures or consumers in detail.
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Lee, Younik. "An e-commerce site generator." CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/1612.
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"The e-commerce site generator called "CARTSHARE" is a software application that provides Web-based user tools to conduct e-business over the Internet. The purpose of this software is to provide an affordable and accessible environment for small businesses to conduct e-commerce in a simple manner."
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Silva, Diogo de Morais Ferreira. "Barreiras ao e-commerce no mercado europeu." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16576.
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Mestrado em Economia Internacional e Estudos EuropeusEste estudo apresentará uma visão geral do estado atual do desenvolvimento do e-commerce no mercado europeu, bem como dos seus principais benefícios para o comércio internacional. Além disso, será feita uma análise comparativa entre os 28 estados-membros quanto à sua adesão ao comércio eletrónico. Isso permitir-nos-á explorar as principais barreiras que afetam os consumidores e as empresas. Será dada especial ênfase às barreiras ao desenvolvimento do comércio eletrónico transfronteiriço pelas pequenas e médias empresas (PME´s), tais como: os diferentes métodos de pagamento on-line; os regimes fiscais diferentes; idiomas diferentes; regulamentos diferentes; a falta de competências digitais; e outras questões que serão estudadas em detalhe.
This study will present an overview of the current state of development of e-commerce in the European market, and its main benefits to international trade. In addition, a comparative analysis will be made among the 28 member states of their adoption of electronic commerce. This would allow exploring the main barriers that affect consumers and businesses. Particular emphasis will be placed on barriers to the development of cross-border e-commerce by small and medium-sized enterprises (SMEs). Barriers such as, the different methods of online payment; different tax regimes; different languages; different regulations; the lack of digital skills and other issues will be studied in detail.
info:eu-repo/semantics/publishedVersion
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Yang, Ying. "An Investigation into the relationship between business service quality and business performance in an e-commerce environment." Thesis, University of Ulster, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.425235.
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Skei, Peter. "An overview of the strategic issues faced by business to business E-commerce models in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52119.
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Thesis (MBA)--Stellenbosch University, 2001.ENGLISH ABSTRACT: The development of new business models in the emerging Business-to-Business electronic transacting arena is demanding answers to a new set of questions being asked of businesses. Amongst the issues identified are the viability and sustainability of these new business models and their applicability in addressing identified business problems, especially those related to procurement. In assessing the benefits, obstacles and opportunities for procurement a clearer picture emerge about the value of these marketplaces. The value of marketplaces is analysed using Porter's value chain discussion and other research that highlights value creation in the digital age. Obstacles to value creation are also discussed using Zwass's hierarchy to understand the marketplace architecture. Discussing the marketplace innovation at three distinct levels assist with the definition of key challenges, such as telecommunication infrastructure, SME development, legal, security, taxation, and technology standards. Also discussed are the issues that revolve around the various business models, their uniqueness and their ability to unlock value. The comparative matrix developed in the study report confirms that competition in narrowly defined areas is intensifying and will result in a shakeout with a few marketplaces remaining in South Africa.
AFRIKAANSE OPSOMMING: Die ontwikkeling van nuwe besigheidsmodelle in die opkommende Besigheid-tot- Besigheid elektroniese transaksie arena vereis antwoorde op 'n nuwe stel vrae wat aan besigheid gestel word. Van die geïdentifiseerde kwessies is die lewensvatbaarheid en volhouding van die nuwe besigheidsmodelle en hul toepassing in die oplossing van geïdentifiseerde besigheidsprobleme, veral met betrekking tot aankopebestuur. Deur die voordele, struikelblokke en geleenthede van elektroniese aankopebestuur te ondersoek, word 'n duideliker beeld van markruimtes verkry. Die waarde van markruimtes word geanaliseer deur Porter se waardeketting bespreking en ander navorsing wat die waardeskepping uitlig in die digitale era. Struikelblokke in die pad van waardeskepping word ook bespreek deur Zwass se hierargiese model word gebruik om die waardeskepping van markruimte se argitektuur te verstaan. Om die Markruimte innovering op drie belangrike vlakke te bespreek help met die definiering van die sleutel uitdagings, soos telekommunikasie infrastruktuur, klein en medium besigheids, regs-, sekuriteit-, belasting-, en tegnologiestandaarde. Die vergelykende matriks wat in die studieverslag ontwikkel is, bevestig dat kompetisie in goed geidentifiseerde areas meer intensief word en 'n uitskudding to gevolg sal hê met slegs 'n paar oorblywende markruimtes in Suid Afrika.
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LI, Ying-Ying, and 李盈瑩. "E-commerce Business Model Development Analysis And New E-commerce Business Process." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/79646820579850214398.
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碩士國立交通大學
科技管理研究所
101
There is a long history of e-commerce development in America. Many famous e-commerce corporates such as Amazon, eBay and Yahoo are all from U.S. The e-commerce operated processes are mature and stable, but U.S. on-line shop markets and profit are becoming more saturated.In contrast, China has over 1.3 billion population, which represents for developing potential. The Chinese infrastructures are completed recently with government’s support. China not only has the largest market scale but also become the fastest-growing countries in e-commerce around the world. E-commerce markets in China are growing too fast, resulting in many business process problems. For example, membership authentication, information asymmetry, consumer privacy and so on. In addition, small network store operators are hard to get funding and cannot get sufficient resources to provide innovative, diverse and high-quality goods. China Wuhan experts said, nearly 80% of network operators have not earn money, even though China’s e-commerce market is so big. This research creates new e-commerce business processes to improve on-line shopping environment, reposition all the factors in e-commerce and maximize profits.
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Chang, Kuo-Yung, and 張國勇. "E-commerce business model development analysis." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/76152470846296686893.
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碩士國立交通大學
理學院科技與數位學習學程
104
Along with the development of network technique, it has made e-commerce to flourish, and changed the traditional trading patterns accordingly. The emergence of mobile devices, such as tablet computers, smart phones etc., let consumer shopping is no longer limited by time, place, and on-line community also enhanced the e-commerce development more broadly. While the application of e-commerce expanding, service information being collected easily, the innovation of new e-commerce business models being created continuously, businesses can reach more customers. Thanks to these advantages in e-commerce operation, businesses can lower the cost of inventory and get more profit in trading. Meanwhile there are many trading risks in e-commerce operation: 1. Varies of merchandise quality. Fake and piracy are full of. 2. Fraud issue. Although the member's credit rating and personality have been certificated, fraud cases still occur. Sellers disappeared, or received goods did not meet the specification. 3. Logistic issue. It is late to receive the goods due to poor logistic. 4. Confidential information of consumer. If the confidential information of consumer was stolen and sold, it will be a tool for swindler group to execute fraud activities. The only sufferer of such all trading risks is consumer. Besides, the larger Web shops can get trading funds easily, and it will be helpful to create new, differentiated and high quality products compared to the smaller Web shops. The smaller Web shops should face the disadvantages in price and potential orders competition, even hard to get the customer loyalty. According to the studies by China experts, more than 80% Web shops cannot get profit during trading. This is another risk for today's e-commerce business model. The first step of our study is to understand the competition advantages of e-commerce business models, the trend of future markets and the relationship between social networking and consumers. Then we progress the case studies, interviews, data collection and analysis from the perspective of consumer. Finally we deliver an innovative e-commerce business model, called Internet Consumer Alliance e-commerce model which meets the profit recommendations for consumers and businesses. Through the operation of this innovative e-commerce business model, it could benefit for both businesses and consumers.
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Lee, Jyh-An, and 李治安. "E-Commerce Business Method and Patent System." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/94824734466786106911.
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碩士國立臺灣大學
商學研究所
89
First of all, this study introduces the evolution of business method patent as well as the confusing "business method exception" and "mathematical algorithm exception " in the United States. In 1998, the Court of Appeals of the Federal Circuit made it clear in State Street Bank and Trust Co. v. Signature Financial Group that both business method and mathematical algorithm are patentable if such inventions fit in the requirement of patent law. On the other hand, the European countries, Japan and ROC also start to be concerned with the legislative policy and patent practice of this issue, and are inclined to recognize the patentability of business method under certain conditions. This study also pays attention to related legal issues of method of doing business, such as different legal protection of it, statuary subject matter and conditions for a valid patent. The most conspicuous and important issue that brought by State Street case is its impact on e-commerce industry and the development of the internet. This study adopts an analytical model developed by Professor Lawrence Lessig to analyze the patent policy in connection with the internet business method patent. Finally, the study focuses on strategic implication of e-commerce business method patent with an e-business value matrix devised by Amir Hartman and John Sifonis. It points out that each company in the New Economy shall find the right position and apply the corresponding business method patent strategy.
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Gibb, Elan Amir, and 吉浩嵐. "Dropshipping LED Lights- E-commerce Business Plan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/81891370227344933603.
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碩士國立中山大學
國際經營管理碩士學程
104
Since the increase in the popularity of the Internet over the past few decades, new opportunities and business models have opened up, allowing business owners to run successful and profitable businesses. The research contained within this business plan serves the purpose of both analyzing the indoor-growth environment in the United States, and laying out a concrete plan on how to start a profitable online business using a dropshipping business model. Throughout this business plan, a number of methods of analysis will be implemented in order to determine the feasibility and forward action plan that should be taken in order to make this business profitable in the future. The analysis tools and models used can be reviewed below: • Market overview and analysis • Product overview and analysis • E-commerce Business Considerations • SWOT, TOWS, and 4P analyses • Supplier analysis • Industry expert survey analysis • E-commerce marketing plan • Financial plan and projections
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Oskilko, Tatiana, and 譚雅. "The Integrated Business Model for E-Commerce." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/20874306278979073823.
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碩士逢甲大學
國際貿易所
99
In today’s ever developing e-commerce world, the success of any enterprise strongly depends on its chosen business model. Since the peculiarities of each firm’s external and internal environment differ drastically, sometimes it is difficult to find a unified scheme for any organization to implement. Therefore, the purpose of this study is to create a universal business model, the Integrated Business Model for E-Commerce, which could be applied to any business. This Model consists of nine main categories, which in their turn are subdivided into different business models. Through its major characteristics:1) it can be implemented for the analysis of any business; and 2) it can be used for the future investment purposes; the Integrated Business Model will serve companies as an efficient tool in the analysis and evaluation of their business.
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Chang, I.-Hao, and 張益豪. "A Manufacturing Industry Business to Business e-Commerce in Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/7u57za.
Full textAbstract:
碩士臺中技術學院
資訊科技與應用研究所
97
With the vigorous development of E-commerce and globalize trade in Taiwan, Manufacturing industry of Taiwan faces the pressure of global competition; the old transaction model, face-to-face, will be more and more difficult to support traditional industries. The trade model becomes more and more multiplex, including international exhibitions, trade publications, B2B trading platform, e-mail and business sites. In recent years, the model of E-commerce has helped most of manufacturers to overcome all the boundary of time and distance. Every business or company can easily contact with any manufacturing industry of Taiwan by way of Internet. However, Taiwan, as the world''s largest producer of 3C products, has completed its IT infrastructure, for instance network environment and software engineering. Taiwan still has at least a issue worth to discuss: How can it help the traditional industries getting into B2B e-commerce as soon as possible and also finding the balance among government policies, laws and better investment environment? This thesis tries to bring up some problems of Taiwan Manufacturing industry when using B2B e-commerce and finding a better solution.
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Kang, Shu-Yu, and 康書語. "E-commerce Trading Based Small Loan Business Model." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/03372029261959087478.
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碩士國立臺灣大學
商學研究所
102
Along with the rise of the Internet, the number of Internet-based small businesses bloomed, concomitantly increasing the need for small business loans. Due to a lack of collateral, these small businesses were often deemed too risky and found their loan requests rejected by traditional financial institutions. In the recent years, through the online lending brokerage industry, these small businesses have been able to acquire loans from individual lenders. However, lacking sufficient credit information from the small business borrowers, these individual lenders often take high risk and uncertainty when they make their investment by offering the loans. Therefore, this research aims to identify the ideal business model for small loans and make the risk measurable by examining different kinds of common lending business models. This thesis uses the Value Creation Cycle to analyze the business models of the online lending industry and determines the e-commerce trading based online lending platform to be the ideal model in this business because it reduces the individual lenders’ risk by examining the genuine e-trading data of the borrowers. This thesis further proposes a concrete set of risk management principles for this kind of online lending model, along with the profit methods. In the end, my research leads to two conclusions. First, the e-trading data are and will be essential as a credential for loans. Second, the e-trading data and warehousing commodities in e-commerce trading are the best guarantee for online lending business.
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Wu, Kuang-Kuo, and 吳光國. "The possible change in e-commerce business model." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/20736626587783841430.
Full textAbstract:
碩士實踐大學
企業管理學系碩士在職專班
102
Over the past half century, the development of information technology, especially computer and Internet technology, has changed people's way of life and work. In twenty years, with rapid development of Internet technology, will link up all over the world, increased business transaction mode selection, profound impact of each enterprise's operation. Today, businesses are actively using e-commerce to innovative business models, in addition to changing the traditional mode of operation, but also to extend the business to customers and markets previously unable to service. Whether traditional industry or emerging companies, Will e-commerce as an important step in the enterprise development strategy. The change then change is the key to the development process of e-commerce, in fact, there are many different ways to allow companies to achieve the goal of e-commerce. Use existing ICT industrial base, industrial upgrading. This study will analysis the connotation of e-commerce and explore the future direction of development of e-commerce business model may change.
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Huang, An-Chi, and 黃安琪. "Comparison of Cross-border E-commerce Business Models." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/k55mk7.
Full textAbstract:
碩士國立政治大學
企業管理研究所(MBA學位學程)
107
In recent years, consumer behaviors change a lot. People not only do online shopping in their own countries but also start to purchase goods from overseas. For Taiwanese companies, cross-border e-commerce is an opportunity for the future of the trade industry. Since Taiwan has a relative small domestic market, companies must expand their business to the other parts of the world. However, the process of cross-border e-commerce is very tedious and professional. It involves aspects such as financial flows, logistics, information flow, legal regulations, national culture, partners, and overseas consumer characteristics. The mode of entering cross-border e-commerce is also different. Enterprises must consider their own conditions, business objectives, target markets, etc., and choose the most suitable cross-border e-commerce business model. This study further analyzed through secondary data analysis and case studies. This research suggests that companies with smaller sizes or less resources may consider adopting third party seller model. Companies with sufficient resources can initially adopt e-commerce platform business model to identify advantageous products and business models, and then consider adopting cross-border order online and delivering directly models. Commercial presence is the ultimate choice for long-term development. This model helps companies develop localization strategies, and it is also easier to successfully expand the international market.
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Bissasser, S. "Business-to-business e-commerce in the South African feed industry." Thesis, 2002. http://hdl.handle.net/10413/2766.
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S.A. Bioproducts, a biotechnology company that started in the 1993 manufactures and markets a product called Lysine, which is an animal feed additive. It operates in both the international and local animal feed markets, which are volatile and highly competitive. S.A Bioproducts envisages using e-commerce to streamline business processes and to improve customer service. This study was designed to assist S.A Bioproducts with the decision making process about the introduction of e-commerce to its customers. It examined the readiness and willingness of Bioproducts customers to purchase Lysine online. The study also explored the behaviour of the industrial buyer with a view to understanding the factors that affect the adoption of e-commerce. Another objective of the research was to understand customers perceived barriers and the benefits of e-commerce. The study took the form of a research project conducted amongst the current local customers of Bioproducts. Structured questionnaires were used to obtain information about customers' attitudes and perceptions about ecommerce. Due to the small number of customers a census sample was used with one representative from each company filling out a questionnaire. The data was analysed with statistical software called SPSS and mostly descriptive statistics has been used to interpret the results. Decisions about e-commerce has been gaining importance in organisations and generally forms part of the strategic decision making process either at the functional or the business level. By the end of 2002 it is expected the B2B e-commerce will account for 83% of the total online sales in the world and this is expected to grow to 88% by 2006. Africa's implementation of e-commerce has been lagging behind Europe and U.S due mainly to the lack of infrastructure. By the end of 2002 South Africa is expected to spend R35 billion online, the bulk of which will be B2B e-commerce. This study shows that the information technology infrastructure amongst Bioproducts customers is very well developed. Although all respondents have access to the Internet only 23.3% of them actually purchased goods online. Currently, the Internet is most commonly used for obtaining quotes and for final electronic payment. The results show that there is high level of interest in e-commerce with only 3.3% respondents not being interested in e-commerce. Approximately sixty percent of respondents have at least an "average" level of awareness for e-commerce indicating that most customers have a reasonable grasp of e-commerce. The results tend to indicate that larger companies are more likely to adopt innovations sooner than smaller companies, which is in keeping with the finding of Fredrick & Webster (1969). Due to the highly competitive nature of the animal feed industry, the "bandwagon effect" identified by Mansfield (1968) will have significant effect in increasing the rate of diffusion of e-commerce within the animal feed industry in S.A. The main reason why most local customers are currently not using e-commerce is that suppliers are not ready. In Europe, procurement managers stated that the main reason why managers did not purchase on-line was that their suppliers were not on-line or not ready to implement e-commerce. In Singapore a study found that security, initial set-up costs, and on going operational costs as the main barriers to the adoption of B2B e-commerce. Customers rated the ability to reach a wider network suppliers and the ability to track orders as the major benefits of e-commerce. This result is similar to the results of the Singaporean survey where 49.1 % of the firms rated global reach of suppliers as being important. Generally the financial benefits of using e-commerce was not rated as highly as the logistical benefits. This study is only the first step in Bioproducts e-commerce decision making process. Having established there is an interest in e-commerce amongst customers and that customers have the resources to purchase online, Bioproducts can now invest resources in answering the other aspects of the decision making process. The study indicates that most local customers are keen to purchase Lysine online within one year which means that Bioproducts should commence with further investigations as soon as possible. The scope for further research can be increased by including international customers in the survey. Bioproducts needs to perform further research to establish the cost of implementing an e-commerce strategy. The study also needs to evaluate the financial benefits that will accrue to Bioproducts if it embarks on an e-commerce strategy. Bioproducts also need to establish if its suppliers are in a position to embark on business-to-business e-commerce. If Bioproducts is able to employ e-commerce for procurement and for sale of its products it would increase the financial justification for e-commerce. It is imperative that Bioproducts has a sound business model before implementing e-commerce. This study shows that people are very concerned about the "lack of human contact" that is normally associated with e-commerce. Bioproducts should ensure that even if e-commerce is introduced it should not be a substitute for human contact. Bioproducts needs to ensure that it employs adequately qualified IT personnel early in the conceptual phases if it wants to successfully implement e-commerce. While customers welcome e-commerce the traditional methods of marketing still need to be maintained. In essence, e-commerce should complement traditional marketing channels and not substitute them.Thesis (MBA)-University of Natal, Durban, 2002.
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Huang, Zhuobin. "Business model optimization plan for S.F. Group's fresh e-commerce business." Master's thesis, 2019. http://hdl.handle.net/10071/19547.
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Nowadays, the market is increasingly fierce, so many companies seek new growth points through business diversification. However, logistics companies have not succeeded in integrating business in the e-commerce industry.
In order to answer the failure of logistics enterprises in the field of E-commerce, this paper chooses S.F. BEST as the research object. Case study is conducted on JD.com FRESH and MISSHFRESH to explore their successful experience in business model and the diversity of the industry. After that, we proposed feasible suggestions on the problems existing in S.F. Group.
The study of this project found that fresh e-commerce not only needs to provide customers with quality products and delivery services but also needs to establish a good relationship with customers through platforms and channels. However, S.F. Group lacked the ability of platform and channel management, and its market positioning was obviously wrong, so it suffered from business failure and financial losses.
Aiming at the shortcomings of S.F. Group's business model in market positioning accuracy and resource utilisation ability, this project proposes improvement suggestions and a development plan. By improving the implementation of the plan, we hope to help S.F. Group reshapes its business model and business operation process, and help the company achieve business diversification and vertical integration.Na actualidade, o mercado está cada vez mais feroz, levando a que muitas empresas procurem novas vias de crescimento através da diversificação dos negócios. No entanto, as companhias de logística não conseguiram desenvolver os seus negócios no sector de comércio electrónico. A fim de dar conta do fracasso das referidas companhias no domínio do comércio electrónico, o presente trabalho tem o S.F. BEST como objecto de investigação. O estudo de caso é conduzido para explorar a experiência bem-sucedida do modelo de negócios e a diversidade do setor. Em seguida, propusemos sugestões viáveis sobre os problemas existentes no S.F. Grupo. O estudo do presente trabalho constatou que o comércio electrónico actual não apenas necessita de oferecer aos clientes produtos de qualidade elevada e prestar serviços de entrega eficaz, mas também precisa de estabelecer um bom relacionamento com os clientes através de várias plataformas e canais. No entanto, o S.F. Grupo não possuía a capacidade de gestão de plataforma e canal, com um posicionamento obviamente errado no mercado, por consequência, sofreu de fracasso nos negócios e perdas financeiras. O presente trabalho propõe sugestões de melhoria e um plano de desenvolvimento, focando nas deficiências do modelo de negócios do S.F. Grupo de negócios acerca da imprecisão de posicionamento no mercado e incapacidade de utilização de recursos. Através de melhorar a implementação do plano, esperamos ajudar o S.F. Grupo na reestruturação do modelo de negócios e do processo de operação de negócios, ajuda a empresa a alcançar a diversificação de negócios e integração vertical.
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Dias, João Tiago Pereira. "Prometheus: a generic e-commerce crawler for the study of business markets and other e-commerce problems." Master's thesis, 2019. http://hdl.handle.net/1822/66581.
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Dissertação de mestrado em Computer ScienceThe continuous social and economic development has led over time to an increase in consumption, as well as greater demand from the consumer for better and cheaper products. Hence, the selling price of a product assumes a fundamental role in the purchase decision by the consumer. In this context, online stores must carefully analyse and define the best price for each product, based on several factors such as production/acquisition cost, positioning of the product (e.g. anchor product) and the competition companies strategy. The work done by market analysts changed drastically over the last years. As the number of Web sites increases exponentially, the number of E-commerce web sites also prosperous. Web page classification becomes more important in fields like Web mining and information retrieval. The traditional classifiers are usually hand-crafted and non-adaptive, that makes them inappropriate to use in a broader context. We introduce an ensemble of methods and the posterior study of its results to create a more generic and modular crawler and scraper for detection and information extraction on E-commerce web pages. The collected information may then be processed and used in the pricing decision. This framework goes by the name Prometheus and has the goal of extracting knowledge from E-commerce Web sites. The process requires crawling an online store and gathering product pages. This implies that given a web page the framework must be able to determine if it is a product page. In order to achieve this we classify the pages in three categories: catalogue, product and ”spam”. The page classification stage was addressed based on the html text as well as on the visual layout, featuring both traditional methods and Deep Learning approaches. Once a set of product pages has been identified we proceed to the extraction of the pricing information. This is not a trivial task due to the disparity of approaches to create a web page. Furthermore, most product pages are dynamic in the sense that they are truly a page for a family of related products. For instance, when visiting a shoe store, for a particular model there are probably a number of sizes and colours available. Such a model may be displayed in a single dynamic web page making it necessary for our framework to explore all the relevant combinations. This process is called scraping and is the last stage of the Prometheus framework.
O contínuo desenvolvimento social e económico tem conduzido ao longo do tempo a um aumento do consumo, assim como a uma maior exigência do consumidor por produtos melhores e mais baratos. Naturalmente, o preço de venda de um produto assume um papel fundamental na decisão de compra por parte de um consumidor. Nesse sentido, as lojas online precisam de analisar e definir qual o melhor preço para cada produto, tendo como base diversos fatores, tais como o custo de produção/venda, posicionamento do produto (e.g. produto âncora) e as próprias estratégias das empresas concorrentes. O trabalho dos analistas de mercado mudou drasticamente nos últimos anos. O crescimento de sites na Web tem sido exponencial, o número de sites E-commerce também tem prosperado. A classificação de páginas da Web torna-se cada vez mais importante, especialmente em campos como mineração de dados na Web e coleta/extração de informações. Os classificadores tradicionais são geralmente feitos manualmente e não adaptativos, o que os torna inadequados num contexto mais amplo. Nós introduzimos um conjunto de métodos e o estudo posterior dos seus resultados para criar um crawler e scraper mais genéricos e modulares para extração de conhecimento em páginas de Ecommerce. A informação recolhida pode então ser processada e utilizada na tomada de decisão sobre o preço de venda. Esta Framework chama-se Prometheus e tem como intuito extrair conhecimento de Web sites de E-commerce. Este processo necessita realizar a navegação sobre lojas online e armazenar páginas de produto. Isto implica que dado uma página web a framework seja capaz de determinar se é uma página de produto. Para atingir este objetivo nós classificamos as páginas em três categorias: catálogo, produto e spam. A classificação das páginas foi realizada tendo em conta o html e o aspeto visual das páginas, utilizando tanto métodos tradicionais como Deep Learning. Depois de identificar um conjunto de páginas de produto procedemos à extração de informação sobre o preço. Este processo não é trivial devido à quantidade de abordagens possíveis para criar uma página web. A maioria dos produtos são dinâmicos no sentido em que um produto é na realidade uma família de produtos relacionados. Por exemplo, quando visitamos uma loja online de sapatos, para um modelo em especifico existe a provavelmente um conjunto de tamanhos e cores disponíveis. Esse modelo pode ser apresentado numa única página dinâmica fazendo com que seja necessário para a nossa Framework explorar estas combinações relevantes. Este processo é chamado de scraping e é o último passo da Framework Prometheus.
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Hung, Chien-Hsiu, and 洪千琇. "The study of e-Commerce Web side Business model - B to C e-Commerce Web in Taiwan -." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/57255788807679773575.
Full textAbstract:
碩士銘傳大學
管理科學研究所碩士在職專班
91
The Internet has been prompt developed in decade and had fell into decay in 1999. The development of the Internet in Taiwan was later than other countries however it was crumbled at the same time. The Internet population is growing in Taiwan nowadays; with the varied Internet services and stable network, the Internet has become friendlier to the public. Although the Internet is no long the Hot Business nowadays, it still has its practical application worth to study. The aim of this study is the operation system of E-commerce focusing on the B to C market and its future development. The objectives of this study are: 1) The description of B to C E-commerce business model for the case study. 2) The development of B to C E-commerce. 3) The discussion of appropriate business of B to C E-commerce. PC home shopping, e-beauty and Books will be taken as the case study in this study. One significant finding from this research is B to C E-commerce business model has to adequately implement the “Native” characteristic of the Internet. Technology management is also played an important role for operating a website. Moreover, how to deploy the complementary recourse from different aspects is also one of the major factors for EC to survival in the highly competitive marketing. Choosing one specific and unique service or product to entry the EC market, security and reliable environment for business transaction, proper merchandise logistic system and incentive management all lead to establish the health market environment, and gradually expand the scale of the market. In order to create competitive advantages for website, providing superior product, service or information, developing convenient and safety business transaction and managerial competence are all essential factors to succeed in the EC market. In the dynamic evolvement of EC market, the Internet’s duplication and accumulation of characteristics accelerate the growth. Moreover, the market growth will attract more companies or people to invest in the market. The quality of products or services will be improved and developed to meet different customers’ needs. Besides, this study shows the critical factors which include technology management, branding and other relative resources will determine the operation of different business models for EC website.
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Lin, Yin-liang, and 林胤良. "A Development Procedure of Commerce Identity Exchange Platform for e-Business Electronic Commerce." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/48449589407777282286.
Full textAbstract:
碩士南華大學
資訊管理學研究所
91
The competitiveness of Taiwan economy is based on the foundation with “quick-response” feature. However, complying with transition of the market nowadays and the transformation of enterprise scale and business model, this advantageous feature is calling in question. On the other hand, Web Services brings into a brave new advantage of market position. By using Web Services, building up the one-time login and unifying the user interface, it is easy to communicate and integrate the computer information within enterprise or inter-enterprise. This research is investigated into the problem of e-business data stream convergence, discussion the two big topics of Web Services and ebXML, and applied verification of UML technology in business procedures. In the future, if the e-business or e-service between the enterprises is developing in the trend of standardization and integration, we can expect the efficiency and highly development of the enterprise in the network effect.
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Ferreira, Tânia Margarida Alves. "Integração de business intelligence no e-Commerce para PME." Master's thesis, 2017. http://hdl.handle.net/10400.26/25340.
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O aumento das vendas via online permitiu que o e-Commerce se tornasse num conceito usual no nosso quotidiano. O e-Commerce apresenta várias vantagens em relação ao comércio tradicional, o que se reflete numa melhor vantagem competitiva para as empresas. No entanto, as organizações ainda possuem pouco conhecimento acerca dos seus clientes e dos processos mais adequados e eficazes que devem aplicar para criar um ajuste perfeito entre as necessidades dos clientes e as ofertas das empresas. A utilização de plataformas para a construção do website é uma mais valia para clientes que pretendem desenvolver a sua loja online a baixo custo e sem ser necessário conhecimentos avançados de programação. No entanto, é pertinente escolher uma plataforma apropriada para atender às suas necessidades específicas e, para colmatar esse problema, foram realizadas análises comparativas a diversas plataformas open source de e-Commerce - Magento, OpenCart e PrestaShop - utilizando a metodologia OSSpal para determinar a plataforma mais completa. Outro conceito que também está em expansão é o Business Intelligence que é um conjunto de técnicas e ferramentas que transformam dados em bruto em informações significativas. O Business Intelligence disponibiliza recursos capazes de otimizar processos e de auxiliar os gestores a tomar decisões rápidas e assertivas, permitindo que a organização tenha uma estratégia de negócio otimizada e que adquira vantagem competitiva em relação aos seus concorrentes. Para a aplicação dos conceitos de Business Intelligence é necessário validar as plataformas existentes no mercado e encontrar a que melhor se adequa às necessidades da organização e, por essa razão, foi aplicada a metodologia OSSpal às plataformas open source BIRT, JasperSoft, Pentaho e SpagoBI com o objetivo de encontrar a plataforma mais robusta. Neste trabalho, de modo a solucionar os problemas de pouco conhecimento dos clientes que utilizam e-Commerce, propõe-se a combinação do e-Commerce com Business Intelligence. Esta união possibilita aumentar o conhecimento acerca dos clientes através da análise do comportamento, detetar padrões de compra, aprimorar a gestão do relacionamento com o cliente, obter melhor controlo na gestão de stock, criar suporte para ações de marketing direcionadas a clientes específicos, melhorar o desempenho financeiro, entre outras vantagens. Para tornar possível a junção das duas áreas é proposta uma nova arquitetura que engloba os conceitos das duas áreas e são apresentados dois modelos de integração.