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Relevant bibliographies by topics / E-commerce marketing tactics

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Academic literature on the topic 'E-commerce marketing tactics'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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Journal articles on the topic "E-commerce marketing tactics"

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Dimassyah Yuwono, Razaqi, and Lulu Ulfa Sholihannisa. "IMPACT ANALYSIS OF DIGITAL MARKETING STRATEGY IN INCREASING SALES AND CLIENT LOYALTY: AN E-COMMERCE INDUSTRY PERSPECTIVE." Proceeding of International Students Conference of Economics and Business Excellence 1, no. 1 (2024): 27–34. https://doi.org/10.33830/iscebe.v1i1.3903.

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This article discusses digital marketing strategies that can be used in the e-commerce era to boost sales and client loyalty. In the rapidly evolving digital age, e-commerce has emerged as one of the most prosperous sectors. If the e-commerce sector sector wants to thrive in the fierce competition, it needs to use ef ective digital marketing techniques to attract and retain clients. ef ective digital marketing techniques to attract and retain consumers. The impact of digital marketing tactics on consumer loyalty in e-commerce businesses is discussed in this study this study. Utilization of soc

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Hiremath, V. R., and Sanjeev Ingalagi. "Consumer perceptions of e-commerce marketing tactics in North Karnataka." Heritage and Sustainable Development 7, no. 1 (2025): 415–28. https://doi.org/10.37868/hsd.v7i1.1187.

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This study investigates customer perceptions of e-commerce marketing tactics in North Karnataka, employing a mixed-method approach that integrates secondary and primary data. Secondary data were sourced from Scopus-indexed journals, providing theoretical background, while primary data were collected via self-administered questionnaires from 150 randomly selected respondents across North Karnataka. Various measurement instruments were used to capture customer perceptions, attitudes, and satisfaction levels, including nominal, ordinal, and scale data. The collected data underwent coding and clea

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Kumar, Kuldeep. "A Study on E-Commerce Logistics: The Impact of Marketing Tactics on Fulfillment Operations and Customer Satisfaction." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 06 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem35640.

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In the dynamic landscape of e-commerce, the nexus between marketing strategies and logistics operations plays a pivotal role in shaping customer satisfaction and overall business success. As e-commerce continues to flourish, the interplay between marketing tactics and fulfilment operations has become increasingly intricate, with each aspect significantly influencing the other. Effective marketing tactics not only drive customer engagement and sales but also exert profound effects on the logistical intricacies of order fulfilment, delivery, and post-purchase experiences. This symbiotic relation

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Xu, Jingzhi. "Livestream Marketing Strategy: Tactics of Chinese Top Influencer Austin Li." BCP Business & Management 43 (March 24, 2023): 181–86. http://dx.doi.org/10.54691/bcpbm.v43i.4637.

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This paper analyzes the E-commerce live streaming strategy and team composition of Lijia Qi (Austin), the most influential E-commerce live streaming Influencer in China. Using the SWOT analysis framework, the advantages and disadvantages of the Austin Li team were analyzed in detail. Based on this research, insightful conclusions were gained by in-depth research of the entire Chinese live-streaming E-commerce industry, while giving scientific suggestions for the future development of both the industry and participants. The results show that Austin Li has a structured team composition. Differen

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Misidawati, Dwi Novaria, Darmiono Darmiono, Erwina Kartika Devi, Siti Fatimah, and Sarwono Sarwono. "The Effect of Digital Marketing Strategy and Service Quality on Customer Satisfaction in the Indonesian E-Commerce Industry." Sinergi International Journal of Management and Business 1, no. 2 (2023): 160–71. http://dx.doi.org/10.61194/ijmb.v1i2.145.

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This study investigates the influence of digital marketing strategy and service quality on customer satisfaction within the Indonesian e-commerce industry. Driven by the significant growth of e-commerce in Indonesia, the research aims to identify the key factors that impact customer satisfaction and provide actionable insights for e-commerce businesses. Utilizing a quantitative research design, data were collected from 200 Indonesian e-commerce customers through a structured questionnaire. The analysis employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to evaluate the

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Vohidovna, Jurayeva Umida, Qurbanov Ozad, and Akbarova Zilola. "E-Commerce Growth and Its Impact on Local Marketing." Journal of Management and Economics 5, no. 6 (2025): 8–11. https://doi.org/10.55640/jme-05-06-02.

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Rapid expansion of e-commerce has reconfigured the competitive landscape for local businesses and reshaped the practice of place-based marketing. This article examines global e-commerce growth trajectories over the past decade and analyses how the rise of digital retail platforms alters local marketing strategies, budgets and consumer relationships. Drawing on a mixed-methods approach – statistical analysis of market data, a survey of 214 Uzbek and Central Asian small enterprises, and qualitative interviews with marketing managers – the study identifies three primary effects. First, the bounda

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Zahratunnisa, Hafidza Safara, Imairi Etiveni, Betty Purwandari, and Erisva Hakiki Purwaningsih. "How People Recognize Dark Pattern in E-Commerce?" Jurnal Sistem Informasi 21, no. 1 (2025): 82–97. https://doi.org/10.21609/jsi.v21i1.1479.

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In the digital era, many manipulative design tactics, commonly referred to as ‘dark patterns’, have emerged. These tactics are designed to hide, mislead, deceive, and even exploit users while using an application. This study explores the dynamics of user perception and their ability to recognize these dark patterns. The study involved evaluating 11 participants through in- depth interviews and exposure to 12 screenshots from Indonesian e-commerce platforms containing these design tactics. Not all participants were able to recognize dark patterns in the screenshots. Those who were able often at

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Mythili, R. "Studying Cart Abandonment, Online Purchasing Behavior, Influences and Customer Preferences." Ushus Journal of Business Management 23, no. 2 (2024): 1–16. https://doi.org/10.12725/ujbm.67.1.

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Cart abandonment remains a significant challenge in e-commerce, leading to lost revenue and hindering business growth. This study investigates the multifaceted role of online marketing strategies in influencing cart abandonment rates, with a specific focus on the often-overlooked contribution of Search Engine Optimization (SEO). Through [mention research methodology], the study analyzes how various online marketing tactics, particularly SEO practices, impact consumer behavior and purchase decisions, ultimately influencing cart abandonment rates. The findings reveal valuable insights into optim

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Purnomo, Yudiyanto Joko. "Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms." Journal of Contemporary Administration and Management (ADMAN) 1, no. 2 (2023): 54–62. http://dx.doi.org/10.61100/adman.v1i2.23.

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In this digital era, technological developments have significantly changed the business paradigm, especially in the e-commerce industry. E-commerce platforms have become one of the main media for many companies to sell their products and services online. However, the increasing number of competitors on e-commerce platforms requires companies to have an effective marketing strategy to increase sales conversion and gain a competitive advantage. The purpose of this research is to analyse and identify effective digital marketing strategies in increasing sales conversion on e-commerce platforms. Th

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Purnomo, Yudiyanto Joko. "Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms." Journal of Contemporary Administration and Management (ADMAN) 1, no. 2 (2023): 54–62. http://dx.doi.org/10.61100/adman.v1i2.23.

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In this digital era, technological developments have significantly changed the business paradigm, especially in the e-commerce industry. E-commerce platforms have become one of the main media for many companies to sell their products and services online. However, the increasing number of competitors on e-commerce platforms requires companies to have an effective marketing strategy to increase sales conversion and gain a competitive advantage. The purpose of this research is to analyse and identify effective digital marketing strategies in increasing sales conversion on e-commerce platforms. Th

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Books on the topic "E-commerce marketing tactics"

1

Chase, Larry. Essential business tactics for the Net. 2nd ed. J. Wiley & Sons, 2001.

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Rowles, Daniel. Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics and Measurement. Kogan Page, Limited, 2014.

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Rowles, Daniel. Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement. Kogan Page, 2014.

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Rowles, Daniel. Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement. Kogan Page, Limited, 2017.

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Rowles, Daniel. Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement. Kogan Page, Limited, 2022.

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Rowles, Daniel. Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement. Kogan Page, Limited, 2022.

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Rowles, Daniel. Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement. Kogan Page, Limited, 2017.

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Chase, Larry, and Eileen Shulock. Essential Business Tactics for the Net, 2nd Edition. 2nd ed. John Wiley & Sons, 2001.

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Fletcher, Gordon, and Noel Adolphus. Creating a Successful Digital Presence: Objectives, Strategies and Tactics. Taylor & Francis Group, 2021.

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Fletcher, Gordon, and Noel Adolphus. Creating a Successful Digital Presence: Objectives, Strategies and Tactics. Taylor & Francis Group, 2021.

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Book chapters on the topic "E-commerce marketing tactics"

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Kaptein, Maurits, and Petri Parvinen. "Dynamically Adapting Sales Influence Tactics in E-Commerce." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_146.

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S. R., Lakshmi, and N. Manasa. "Role of Digital Marketing Tactics in Enhancing Financial Performance in E-Commerce Enterprises." In Advances in Computational Intelligence and Robotics. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-9395-6.ch012.

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In recent years, the exponential growth of e-commerce has revolutionized how businesses operate and interact with consumers. This surge in online shopping has been accompanied by a parallel rise in digital marketing strategies employed by e-commerce companies to attract, engage, and retain customers. Digital marketing encompasses various techniques, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click advertising. The effectiveness of these strategies in enhancing a company's financial performance has become a subject of sign

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Rezaei, Sajad, Chew Hong Wee, and Naser Valaei. "Essential of Apps Marketing Implementation and E-Commerce Strategies." In Apps Management and E-Commerce Transactions in Real-Time. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2449-6.ch006.

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Consumer behaviors and attitudes represent a continuously evolving field, thus, by understanding consumer behavior towards Apps from marketing strategy standpoint, managers can benefit from acquiring much information from applying and translating new insights into strategies and tactics that could be helpful for retailer's decision makers. Furthermore, the buying behavior of online shoppers is substantial in the prosperity of Apps marketing strategies and by identifying and understanding the factors that influence the consumer's buying decision, Apps retailers can design their online marketing

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Sreethi, Rebeka R., and Rejoice Thomas. "Women Influencers in E-Commerce." In Effective Marketing and Consumer Behavior Tactics for High-End Products. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-8739-9.ch004.

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Industry 5.0 represents a transformative shift in industrial practices, merging advanced technologies with human-centered approaches. This evolution emphasizes personalization, ethical considerations, and enhanced consumer experiences in e-commerce. Social media platforms, such as Instagram, TikTok, and Facebook, have revolutionized brand engagement by enabling targeted advertising, community building, and real-time interaction. Women influencers play a crucial role in this new landscape, using their personal brands to drive consumer trust and loyalty. They create authentic content and promote

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Chellappa, Rathna, Abdel Ghaffar Ben Hamida, Jugunu R. Nair, R. V. Suresh, U. Sreerekha, and D. Celin Pappa. "An Analytical Study on Factors Affecting the Adoption of E-Commerce for the Tourism Industry." In Advances in Electronic Commerce. IGI Global, 2024. https://doi.org/10.4018/979-8-3693-5548-0.ch006.

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E-commerce has brought about a tremendous transformation in several industries, including the tourist business. This abstract investigates the profound influence of e-commerce on the tourist industry, analyzing its advantages, difficulties, and future possibilities. Incorporating e-commerce platforms has optimized processes, improved consumer experiences, and created fresh opportunities for marketing and sales. Travellers can now easily book flights, lodgings, and tour packages via Internet platforms, enhancing convenience and consumer contentment. In addition, e-commerce has facilitated the e

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Tariq, Muhammad Usman. "Metaverse in Business and Commerce." In Advances in Social Networking and Online Communities. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-5868-9.ch004.

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Incorporating the Metaverse into trade and business represents a paradigm change, changing conventional tactics, and encouraging creative solutions. The Metaverse's revolutionary effects on branding, marketing, and e-commerce are examined in this abstract. It explores the development of virtual worlds, leading to the creation of the Metaverse and its pivotal role in modern trade. E-commerce experiences a tremendous shift in this virtual world, where virtual storefronts, immersive experiences, and 3D product displays boost sales and improve user engagement. Businesses looking to develop distinc

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Garg, Neha, Kapil Gupta, Harshal Chelikani, and Praveen Ravada. "The Evolution of Personalization From Traditional Marketing to AI Computing." In Advances in Wireless Technologies and Telecommunication. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-6552-6.ch019.

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This chapter presents a detailed examination of this evolution, underlining the crucial role that personalization holds in contemporary marketing tactics. The introduction of AI into traditional marketing personalization was a game-changer, offering a solution to the limitations faced by earlier methods. This chapter explores how digital technologies and data-centric marketing have reshaped the industry, ushering in more precise and effective personalization techniques. By discussing the remarkable changes brought about by AI in e-commerce, social media, and digital advertising, this chapter p

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Tarnanidis, Theodore, Vijaya Kittu Manda, Michail Karypidis, Evridiki Papachristou, and Maro Vlachopoulou. "Green Entrepreneurial Marketing for Global Smart Fashion Consumer Products With the PROMETHE Method." In Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-0528-8.ch003.

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This chapter aims to give a brief overview of the most recent trends and patterns of green and sustainable entrepreneurship in the global fashion market by outlying the potential and future trends of smart fashion consumer products. Issues pertaining to green and sustainable entrepreneurship are discussed, with the goal of achieving growth and profitability while also taking into account the importance of protecting the environment and minimizing climate change. Research and development of green technologies and practices is the key to achieving this through appropriate investments. The chapte

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Singha, Ranjit, Surjit Singha, Alphonsa Diana Haokip, Rebeka R. Sreethi, and Rejoice Thomas. "Luxury Consumption." In Effective Marketing and Consumer Behavior Tactics for High-End Products. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-8739-9.ch007.

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This chapter explores the luxury consumer decision process, highlighting the psychological, social, and cultural factors that influence luxury purchases. Consumers are driven by emotional and social motivations, such as self-expression and status, which shape their buying behaviors. Social and cultural differences require marketers to adapt strategies to diverse regional preferences. As digital technologies transform the luxury market, brands face the challenge of maintaining exclusivity while embracing e-commerce, social media, and influencer marketing. To remain competitive, luxury brands mu

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Nasurudeen Ahamed, N., and S. Sridevi. "DDM." In Advances in Business Information Systems and Analytics. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-8844-0.ch004.

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To create a campaign blueprint, data-driven marketing optimizes client details. To comprehend our clients entails gathering complicated data through online and physical channels and evaluating it. Through the collection and analysis of information, advertisers create and execute highly customized advertising efforts. Digital advertising is an essential tool for advertising tactics because it's a great way to promote and sell products as well as raise brand knowledge and visibility. Even with the rise of online communities and networking sites, marketing through email remains the most popular w

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Conference papers on the topic "E-commerce marketing tactics"

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Yang, Ruiying, and Guohua Yuan. "Marketing Tactics for WAP-Based E-Commerce." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5999178.

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Jain, Samyak, Shubh Chaurasia, Mohit Joshi, and Yash Vishwakarma. "DARK PATTERNS IN DIGITAL MARKETING AND CONSUMER MANIPULATION." In ransforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250208.

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Dark patterns in digital marketing are deceptive design techniques used to manipulate consumers into making unintended decisions, such as forced subscriptions, hidden charges, and misleading urgency tactics. This study examines the prevalence, awareness, and regulatory landscape of dark patterns in India, focusing on their use in e-commerce and online services. Through a quantitative survey, the research reveals that a significant portion of consumers frequently encounter dark patterns, yet awareness remains low, with only 2.9% of respondents fully understanding the concept. Despite the widesp

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ANGHEL, Ștefan-Ionuț, and Florin Alexandru STAN. "Social Media and Online Shopping: Exploring Interactions and Implications in the Digital Environment." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/085.

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The advancement of technology and the widespread use of the Internet have significantly amplified the impact of media on individuals reshaping our lifestyles and social interactions. In light of the marketing strategies have swiftly transitioned to digital platforms proving to be more effective. Social media now plays a role in sparking competition, among businesses vying for consumer attention. The rapid evolution and intricacies of the landscape have posed challenges in pinpointing promotional tactics to maximise profits. This study delves into phenomena related to consumer behaviour and the

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