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Journal articles on the topic 'E-commerce Sociolla'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Indartini, Mintarti, and Novy Rachma. "ANALISIS PENGARUH WEBSITE DESIGN QUALITY, E-SERVICE QUALITY DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA E-COMMERCE SOCIOLLA." JAMER : Jurnal Akuntansi Merdeka 4, no. 1 (2023): 11–21. http://dx.doi.org/10.33319/jamer.v4i1.94.

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Perkembangan dapat menyebabkan perubahan di berbagai bidang, diantaranya di bidang teknologi informasi dan komunikasi seperti konsumsi yang ada di masyarakat dan belanja masyarakat. Saat ini E-commerce menjadi pilihan yang digemari banyak orang karena terdapat berbagai macam fitur serta kemudahannya, sehingga masyarakat lebih menyukai belanja secara online. Pihak produsen, penjual maupun konsumen sangat diuntungkan dengan adanya E-commerce. Salah satu online store/belanja online yang menarik perhatian para konsumen saat ini adalah Sociolla. Sociolla merupakan E-commerce di Indonesia yang telah

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Widia, Ernandha Dewi, Khouroh Umu, and Natsir Mokh. "The Influence of Technology Acceptance on E-Commerce Behavior of Sociolla Users is Mediated by Behavioral Intentions (UTAUT 2 Testing Study)." Journal of Economics, Finance And Management Studies 07, no. 04 (2024): 1780–98. https://doi.org/10.5281/zenodo.10935448.

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This research aims to determine technology acceptance of behavior using e-commerce for Social users which is mediated by behavioral intention by testing UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). This research method uses a quantitative survey approach. The population in this research is all the people of Samarinda City who use Sociolla e-commerce. The sample was taken as many as 299 respondents. The data collection method used in this research is a questionnaire. The sample collection technique used was convenience sampling using Google Form for distributing questionnaire

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Sitorus, Kristina Permata Sari, Gatot Wijayanto, and Aida Nursanti. "The Effect of Social Media Marketing on Purchase Intention Through Brand Awareness on Sociolla E-Commerce Users in Pekanbaru City." InJEBA : International Journal of Economics, Business and Accounting 2, no. 3 (2024): 311–27. https://doi.org/10.5281/zenodo.13292823.

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<em>This study aims to determine the effect of social media marketing on buying interest through brand awareness on sociolla e-commerce users in pekanbaru city. The sampling technique used purposive sampling with non-probability sampling. Data was obtained by distributing questionnaires to 120 respondents. The approach used in this research is quantitative and uses the SEM-PLS model and SmartPls 4.0 software as a tool for this research. The results of this study indicate that: there is a positive and significant influence of social media marketing on brand awareness on Sociolla e-commerce user

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Sitorus, Kristina Permata Sari, Gatot Wijayanto, and Aida Nursanti. "The Effect of Social Media Marketing on Purchase Intention Through Brand Awareness on Sociolla E-Commerce Users in Pekanbaru City." JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi 2, no. 2 (2024): 409–26. https://doi.org/10.5281/zenodo.11529875.

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<em>This study aims to determine the effect of social media marketing on buying interest through brand awareness on sociolla e-commerce users in pekanbaru city. The sampling technique used purposive sampling with non-probability sampling. Data was obtained by distributing questionnaires to 120 respondents. The approach used in this research is quantitative and uses the SEM-PLS model and SmartPls 4.0 software as a tool for this research. The results of this study indicate that: there is a positive and significant influence of social media marketing on brand awareness on Sociolla e-commerce user

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Rufial, Rufial, Rinaldi Syarif, Mahmud Mahmud, Rahayu Endang, Kuswanti Kuswanti, and Tania Syifa Aprialita. "The Influence of Product Reviews on Purchasing Decisions for Scarlett Whitening Body Lotion on Sociolla E-commerce, Mediated by Price." Proceeding of the International Conference on Multidisciplinary Research for Sustainable Innovation 1 (August 12, 2024): 104–13. http://dx.doi.org/10.31098/icmrsi.v1i.789.

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This study aims to determine the influence of price and product reviews on purchasing decisions for Scarlett Whitening Body Lotion on E-Commerce Sociolla, which is mediated by price. This research uses a questionnaire technique and is distributed to respondents. The population in this research was women aged 20 - 39 years who lived in Jatiwaringin Village, Bekasi City, totalling 7,469 people and a sample of 380 people was obtained. Then, the data processing uses GMA. The results of this research show that based on Hypothesis Testing (T-Statistics and P-Value), Product Price has a positive and

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Salsabila, Syadza Nadhirah, and AMA Suyanto. "ANALISIS PEMETAAN E-COMMERCE KECANTIKAN BERDASARKAN BRAND EQUITY." Jurnal Mitra Manajemen 4, no. 2 (2020): 293–301. http://dx.doi.org/10.52160/ejmm.v4i2.347.

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Besarnya pengguna aktif sosial media di Indonesia membuat perusahaan memanfaatkan sosial media sebagai tempat untuk melakukan branding. Hal ini banyak dimanfaatkan oleh e-commerce kecantikan dengan gencar melakukan promosi di media sosial. Merek-merek tersebut sedang bersaing dalam benak konsumen dan e-commerce kecantikan tersebut menjual produk dengan karakteristik yang sama. Oleh karena itu, keempat e-commerce kecantikan (Sociolla, Makeupindo, Makeupuccino dan Beautyhaul) harus mampu bersaing untuk menciptakan brand yang kuat di benak konsumen serta membangun brand equity yang kuat pula. Pen

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Dewi Puspaningtyas Faeni and Sabrina Fitria Novianty. "The Role of Management Information Systems in the Healthcare Industry on Sociolla Application and Website." Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan 2, no. 3 (2024): 307–16. http://dx.doi.org/10.58192/wawasan.v2i3.2314.

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Sociolla, an e-commerce platform that focuses on beauty and health products, has implemented a Management Information System (SIM) in their application and website. This SIM plays an important role in supporting Sociolla's business operations and providing optimal service for customers. This research aims to analyze the role of SIM in the health industry on the Sociolla application and website. The research method used is a case study with a qualitative approach. Data was collected through observation of the use of the Sociolla application and website. The research results show that SOCO's bus

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Luyanny Luyanny and William Widjaja. "Pengaruh E-Service Quality Terhadap Repurchase Intention Melalui E-Satisfaction." Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2, no. 3 (2024): 217–29. http://dx.doi.org/10.61132/manuhara.v2i3.1036.

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The rise of the trade in fake cosmetics and skincare in various well-known e-commerce makes consumers more selective in purchasing cosmetic and skincare products. However, Sociolla as the number one well-known beauty store in Indonesia comes with its e-commerce platform that specifically sells cosmetic and skincare products from various well-known product brands and is able to stay in first place in the beauty product category in Top Beauty-Commerce. This trend can be seen from the increasing frequency of repeated transactions on the Sociolla platform. This study aims to determine the effect o

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Mufid Suryani, Nida Nusaibatul Adawiyah, and Erlin Beliya Syahputri. "Pengaruh Harga dan Online Customer Review Terhadap Keputusan Pembelian di E-Commerce Sociolla Pada Masa Pandemi Covid-19." Formosa Journal of Multidisciplinary Research 1, no. 1 (2022): 49–74. http://dx.doi.org/10.55927/fjmr.v1i1.416.

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Tujuan dari dilakukannya penelitian ini adalah untuk menganalisis pengaruh harga dan online customer review secara parsial dan simultan terhadap keputusan pembelian di e- commerce Sociolla pada masa pandemi Covid-19. Metode penelitian yang digunakan oleh penulis pada penelitian ini menggunakan data primer kuantitatif. Metode pengambilan sampel pada penelitian ini adalah non probability sampling dengan teknik accidental sampling. Alat bantu pengujian yang digunakan adalah SPSS. Hasil pada penelitian ini menunjukkan dengan menggunakan uji T bahwa variabel harga dan online customer review berpeng

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Novitasari, Shandranuur Fauziah, Yusi Tyroni Mursityo, and Alfi Nur Rusydi. "EVALUASI PENGALAMAN PENGGUNA PADA E-COMMERCE SOCIOLLA.COM MENGGUNAKAN USABILITY TESTING DAN USER EXPERIENCE QUESTIONNAIRE (UEQ)." Jurnal Sistem Informasi, Teknologi Informasi, dan Edukasi Sistem Informasi 1, no. 2 (2020): 57–63. http://dx.doi.org/10.25126/justsi.v1i2.9.

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Sociolla merupakan e-commerce terlengkap dan terpercaya di Indonesia yang menjual produk kecantikan dan perawatan kulit dan tubuh. Demi mempermudah akses untuk mendapatkan kosmetik yang diinginkan, website Sociolla dibuat pada tahun 2015. Website sociolla bertujuan memudahkan konsumen untuk mendapatkan informasi mengenai kandungan dan harga kosmetik. Permasalahan yang terjadi pada website Sociolla adalah setiap pengguna yang melakukan interaksi pada website merasa bahwa website Sociolla memerlukan waktu yang cukup lama untuk setiap tugas. Dampak dari kesalahan sistem yang berulang tersebut, me

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Nuha, Sofia Ulin, Rendra Wasnury, and Anggia Paramitha. "Pengaruh Persepsi Konsumen dan Iklan Terhadap Niat Beli pada E-Commerce Sociolla Dengan Peran Kepercayaan Konsumen di Kota Pekanbaru." AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia 4, no. 2 (2025): 2215–30. https://doi.org/10.57235/aurelia.v4i2.5487.

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Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh Persepsi Konsumen dan Iklan terhadap Niat Beli melalui Kepercayaan Konsumen pada e-Commerce Sociolla di Kota Pekanbaru. Populasi dalam penelitian ini adalah keseluruhan masyarakat di Kota Pekanbaru yang mengetahui e-Commerce Sociolla. Pengambilan sampel dalam penelitian ini dilakukan dengan menggunakan teknik non probability sampling dengan menggunakan rumus Hair, sehingga jumlah sampel dalam penelitian ini sebanyak 130 responden. Metode analisis data penelitian ini menggunakan metode analisis Structural Equation Modelling – Part

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Hanifah Rahmawati, Sholikhah Sholikhah, and Nofriska Krissanya. "Analysis Customer Satisfaction Levels on the Sociolla Application." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 2, no. 1 (2024): 2937–47. http://dx.doi.org/10.21009/isc-beam.012.221.

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The development of e-commerce is currently growing rapidly, there are many different types of e-commerce according to increasingly diverse needs, one of which is sociolla is e-commerce with a focus on beauty in Indonesia. In the midst of intense competition, it is important for sociolla to understand the level of customer satisfaction in DKI Jakarta, an area with large market potential. This study aims to determine the level of customer satisfaction on the Sociolla application in DKI Jakarta. This study uses a quantitative approach with a purposive sampling technique. While the data analysis t

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Widiastuti, Auliazahra Fatma, Sari Listyorini, and Naili Farida. "Pengaruh Perceived Website Quality terhadap Repurchase Intention Dengan E-Trust sebagai Variabel Intervening pada Sociolla (Studi pada Pengguna Sociolla Mahasiswa FISIP Universitas Diponegoro)." Jurnal Ilmu Administrasi Bisnis 11, no. 3 (2022): 381–89. http://dx.doi.org/10.14710/jiab.2022.34858.

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Sociolla is an e-commerce or online buying and selling website that focuses on the beauty sector. Sociolla has a highlight the products that they sell are guaranteed 100% original, verified by the Food and Drug Supervisory Agency (BPOM), and have beauty education and personal care features namely Beauty Journal. The problem occurs because there are still complaints about the quality of Sociolla website and a decrease in the number of Sociolla website visitors which is thought to be one of the factors that can affect repurchase intention at Sociolla. This study aims to determine the effect of p

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Pangestu, Mira Gustiana, Yosi Fahdillah, and Hanan Laras Sabrina. "SYNERGY OF STORE ATMOSPHERE AND BRAND IMAGE: ANALYSIS OF ITS INFLUENCE ON CONSUMER PURCHASING DECISIONS AT SOCIOLLA JAMBI CITY." JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW 7, no. 2 (2024): 74–78. https://doi.org/10.22437/jbsmr.v7i2.35233.

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The changing landscape of e-commerce businesses is the result of rapid technological advancements and changes in customer behavior. One of the largest beauty e-commerce businesses in Indonesia, PT Socio Bella, also known as Sociolla, is a platform that faces intense competition to develop and retain its online consumers to offline consumers in stores. This study aims to see how the influence of store atmosphere and brand image on consumer purchasing decisions partially and simultaneously. This study uses quantitative research methodology with an associative approach to see the effect of store

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Priyatna, Eka Hendra, and Fauziah Agisty. "PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP MINAT BELI ULANG PADA E-COMMERCE SOCIOLLA." Dynamic Management Journal 7, no. 1 (2023): 104. http://dx.doi.org/10.31000/dmj.v7i1.7588.

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Tujuan dari penelitian ini untuk mengetahui pengaruh e-service quality dan e-word of mouth terhadap minat beli ulang pada e-commerce Sociolla. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini sejumlah 8.970 orang. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan diperoleh sampel sebanyak 99 responden. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dan analisis korelasi berganda. Hasil penelitian menunjukkan bahwa secara parsial e-service quality berpengaruh positif dan signifikan terhadap minat beli ulang. Varia

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Aprialita, Tania Syifa, and Rufial Rufial. "Pengaruh Harga Produk, Ulasan Produk, Dan Kualitas Produk Terhadap Minat Beli Ulang Body Lotion Scarlett Whitening Di E-Commerce Sociolla." IKRAITH-EKONOMIKA 7, no. 1 (2024): 33–44. http://dx.doi.org/10.37817/ikraith-ekonomika.v7i1.3278.

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Penelitian ini bertujuan untuk mencari tahu Pengaruh Harga Produk, Ulasan Produk, dan KualitasProduk terhadap Minat Beli Ulang Body Lotion Scarlett Whitening di E-Commerce Sociolla.Penelitian ini menggunakan Teknik kuisioner dan didistribusikan kepada responden. Populasi padapeneltian ini adalah Wanita dengan rentang usia 20 - 39 tahun yang berdomisili di KelurahanJatiwaringin, Kota Bekasi berjumlah 7.469 orang dan diperoleh sampel 380 orang. Pengolahan datamenggunakan SmartLS 4.0.Hasil penelitian ini menunjukkan bedasarkan Uji Hipotesis (T-Statistics dan P-Value) Harga Produkberpengaruh posit

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Syadela Novitasari, Kaneshia Achmadi, and Osly Usman. "Analyzing Sociolla Electronic Commerce Repurchase Intentions with Customer Satisfaction as a Mediator." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 1, no. 1 (2024): 53–75. http://dx.doi.org/10.21009/isc-beam.011.04.

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This study examines the factors that influence recurrent purchases on Sociolla E-Commerce, paying particular attention to e-service quality, user interface, and user experience. The purpose of the study is to ascertain how these factors affect customer satisfaction and, in turn, repurchase intentions. The study uses a quantitative, explanatory method with purposive sampling and applies the Partial Least Square (PLS-SEM) technique for data analysis. The empirical results highlight the critical roles that user experience and e-service quality play in influencing customer perceptions by showing a

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Humaira, Nadia. "ISAS (Attention, Interest, Search, Action, Share) Model of Cosmetics Marketing Communication on Online Beauty Forum (Case-Study: Avoskin Marketing on Sociolla)." MEDIALOG: Jurnal Ilmu Komunikasi 4, no. 1 (2021): 186–200. http://dx.doi.org/10.35326/medialog.v4i1.1031.

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Di era digital, konsep AISAS (Attention, Interest, Search, Action, Share) relevan untuk menggambarkan perilaku audience dalam mengambil keputusan pembelian. AISAS menekankan pada dua perilaku konsumen yang unik, yaitu mengumpulkan dan berbagi informasi yang menjadi faktor penting dalam keputusan pembelian. Paradigma penelitian ini menggunakan paradigma postpositivis dengan pendekatan kualitatif, metode studi kasus dan jenis penelitian deskriptif menggunakan data yang ada atau tersedia berupa jejak digital yang diambil melalui wawancara mendalam kepada informan yang berpengalaman berbelanja mel

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Roseline, Klaudia, and Willy Gunadi. "The Effect of Trust In The Soco Community on Repurchase Intention in Social E-Commerce." Jurnal Sains dan Teknologi Industri 20, no. 2 (2023): 764. http://dx.doi.org/10.24014/sitekin.v20i2.22071.

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The virtual community strategy is a marketing strategy that is interactive, inexpensive, influential, and can increase sales for e-commerce. Sociolla is the largest beauty e-commerce that has a SOCO virtual community platform. With advanced technology, SOCO's community platform has many features to encourage product and beauty-related reviews, discussions, and topics. The purpose of this study is to analyze the relationship between familiarity, perceived similarity, social network, structural assurance, trust propensity, impression management, Trust in members, trust in the website, intention

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Sitompul, Elizabeth Vina, and Erman Anom. "Pengaruh Komunikasi Pemasaran Digital dan Persepsi Kemudahan Penggunaan (Perceived Ease of Use) Aplikasi Belanja Online terhadap Keputusan Pembelian Produk Skincare." Arus Jurnal Sosial dan Humaniora 4, no. 1 (2024): 30–43. http://dx.doi.org/10.57250/ajsh.v4i1.310.

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Perkembangan teknologi memberikan banyak dampak bagi manusia salah satunya adalah pada proses pemasaran. Seiring dengan kemajuan teknologi digital, dampak paling besar yang dapat dirasakan adalah pada proses komunikasi pemasaran dalam dunia bisnis yang ditandai dengan munculnya perangkat elektronik yang memfasilitasi proses pemasaran ini. Seperti yang dilakukan oleh Sociolla, dalam hal penerapan komunikasi pemasaran digital melalui berbagai alat komunikasi pemasaran seperti media sosial dan lain sebagainya, selain itu Sociolla juga mengembangkan aplikasi belanja produk beauty dan skincare deng

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Nurmala, Tiara Ayu Nurmala, and Adi Santoso. "Pengaruh Kualitas Pelayanan dan Kemudahan Penggunaan Aplikasi Terhadap Kepuasan Pelanggan Sociolla." Operation Technology and Management (OPTIMA) Journal 2, no. 1 (2025): 35–48. https://doi.org/10.33830/optima.v2i1.11040.

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Penelitian ini bertujuan untuk menganalisis faktor penyebab klaim Tujuan dari studi ini adalah untuk melakukan analisis pada pengaruh kualitas layanan dan kemudahan penggunaan aplikasi terhadap kepuasan pelanggan Sociolla, platform e-commerce kecantikan di Indonesia. Metode penelitian kuantitatif dengan pendekatan kausal digunakan, melibatkan 124 responden yang memenuhi kriteria diperoleh melalui purposive sampling. Hasil menyatakan bahwa terdapat pengaruh secara signifikan antara kualitas layanan dan kemudahan terhadap kepuasan pelanggan. Temuan ini diharapkan dapat membantu Sociolla dalam me

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Sonia, D., and Hetty Hassanah. "E-Commerce in Cosmetic Industry." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 207–15. http://dx.doi.org/10.34010/icobest.v1i.37.

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The purpose of this research is to find out the brand communication strategy carried out by beauty e-commerce companies in managing the website and how it affects each visitor so that they have a good image. The study used a literature study method with the object of research was the online shop Sociolla and Beautyhaul. The results of this study are the importance of the company to have a good image to communicate brand identity with the trust of consumers and brand or partners. In Indonesia, businesses that specifically sell beauty products online are still relatively rare. Therefore, the com

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Mundriyah, Mundriyah, Ganda Himawan, Azizi Khoirruchim, Ricky Rey Naldi, Afif Muharram Tawakal Putra, and Fenilinas Adi Artanto. "ANALISIS USABILITY USER INTERFACE PADA APLIKASI E-COMMERCE SHOPPEE, TOKOPEDIA, LAZADA, ZALORA, JD.ID, BLIBLI DAN SOCIOLLA." Jurnal Surya Informatika 12, no. 2 (2022): 48–52. http://dx.doi.org/10.48144/suryainformatika.v12i2.1360.

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Saat ini kegiatan jual beli mulai mengikuti pengembangan teknologi menggunakan media internet. Dengan adanya internet membuat banyaknya aplikasi e-commerce yang digunakan untuk memudahkan para pembeli dan penjual dalam melakukan transaksi. Dengan banyaknya aplikasi e-commerce yang ada, setiap orang memiliki penilaian masing-masing ketika menggunakan aplikasi tersebut. Penilaian pada rating e-commerce juga dipengaruhi oleh para penggunanya. Salah satu faktornya adalah desain dari usability interface pada aplikasi e-commerce. Usability adalah bentuk dari sejauh mana produk aplikasi dapat digunak

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Noorathasia, Noorathasia, Meria Octavianti, and Detta Rahmawan. "Strategi content marketing Sociolla pada situs web Beauty Journal." Comdent: Communication Student Journal 1, no. 1 (2023): 75. http://dx.doi.org/10.24198/comdent.v1i1.45773.

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Latar belakang: Di era digital banyak perusahaan lokapasar (e-commerce) yang berbasis teknologi dengan ritel produk kecantikan dan perawatan tubuh, salah satunya adalah perusahaan Sociolla. Banyaknya lokapasar mendorong Sociolla kemudian melakukan integrasi dengan Beauty Journal yaitu sebuah media yang berisi wadah informasi tentang produk-produk kecantikan yang mendorong eksistensi Sociolla untuk muncul di mesin pencarian dengan menggunakan teknik SEO (Search Engine Optimization). Tujuan: Peneliti bermaksud mengetahui strategi konten marketing Sociolla dalam web Beauty Journal. Metode: Dengan

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Dila Irawati, Citra Savitri, and Syifa Pramudita Faddila. "Pengaruh Pemasaran Digital dan Ulasan Online terhadap Keputusan Pembelian Produk Skintific pada Marketplace Sociolla." Journal of Business, Finance, and Economics (JBFE) 3, no. 1 (2022): 01–20. http://dx.doi.org/10.32585/jbfe.v3i1.5689.

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In this study, Sociolla is an online market application, Sociolla offers a variety of products such as the needs of mothers and children, fashion, make-up and skin care. This study aims to examine the influence of digital marketing, influencer marketing and online customer reviews on purchasing decisions of skintific products on the Sociolla marketplace. The objects used in this study are Sociolla e-commerce users. This research uses a quantitative approach with a survey method. The analysis used is Data Validity Test, Classical Assumption Test, Multiple Linear Regression Analysis and Hypothes

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Syahrani Dewi Syamsurya and Aripin Ahmad. "Analisis Kesadaran Merek Terhadap Niat Beli Produk Sociolla Di Kota Bandar Lampung." Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen 2, no. 2 (2023): 183–96. http://dx.doi.org/10.30640/inisiatif.v2i2.803.

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Persaingan usaha yang ketat menuntut perusahaan untuk mengelola bisnisnya agar mampu menciptakan produk yang memiliki identitas dan membedakan produk tersebut berbeda dengan produk lainnya yang disebut dengan merek serta menciptakan dan mempertahankan konsumen yang loyal dan salah satunya adalah melalui persaingan antar merek. Begitu juga Produk Sociolla merupakan brand e-commerce (retail) yang bergerak dibidang kecantikan. Sociolla memiliki identitas sebagai brand retail terbesar dan terlengkap yang khusus menjual produk kecantikan di Indonesia. Permasalahannya adalah Apakah kesadaran merek m

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Lilian, Felisa, Honey Wahyuni Sugiharto Elgeka, and V. Heru Hariyanto. "Product Brokering Efficiency as a mediator of Online Product Recommendation and Customer Loyalty." Jurnal Psikologi 48, no. 3 (2021): 214. http://dx.doi.org/10.22146/jpsi.64138.

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Marketing strategies in e-commerce have a main goal, that is to pursue customer loyalty. Sociolla is an e-commerce company that sells cosmetic products and has a recommendation feature to make it easier for customers during the shopping process. These recommendations can trigger customer satisfaction and generate loyalty. The purpose of this study was to examine the correlation between online product recommendation and customer loyalty with product brokering efficiency as a mediator. 179 Sociolla customers were recruited in this study using convenience sampling. The data were analyzed using th

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Chandra, Marcella Nasya, and Sanny Ekawati. "Pengaruh Customer Review dan Brand Trust terhadap Purchase Intention Nature Republic E-Commerce Sociolla." Jurnal Manajerial Dan Kewirausahaan 6, no. 4 (2024): 983–91. http://dx.doi.org/10.24912/jmk.v6i4.32743.

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Penelitian ini bertujuan untuk menguji pengaruh ulasan pelanggan online dan kepercayaan merek terhadap minat pembelian produk Nature Republic di e-commerce Sociolla. Ukuran sampel berjumlah 178 konsumen produk Nature Republic di Jakarta. Metode pengambilan sampel yang digunakan adalah non-probability sampling dengan teknik purposive sampling dan instrumen penelitian yang digunakan kuesioner yang kemudian diolah menggunakan SEM-PLS. Temuan penelitian ini menunjukkan bahwa ulasan pelanggan online tidak memiliki pengaruh yang signifikan terhadap minat pembelian, sedangkan kepercayaan merek berpe

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Lestari, Ririn Ari Dwi, and Citra Kusuma Dewi. "PENGARUH E_PRODUCT QUALITY, E_SERVICE QUALITY, E_INNOVATION, E_PRICE DAN E_STORE IMAGE TERHADAP E_PURCHASE INTENTION SOCIOLLA." Jurnal Ilmiah Administrasi Bisnis dan Inovasi 5, no. 2 (2022): 129–42. http://dx.doi.org/10.25139/jiabi.v5i2.3550.

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E-commerce (electronic commerce) is currently being loved by online shopping lovers. In simple terms, e-commerce can be explained as the process of buying and selling products electronically. Due to the development of e-commerce in recent years, e-commerce can gradually replace traditional or offline stores. Sampling was done by non-probability sampling method, namely by purposive sampling technique. The sample used in this study were 100 respondents. The analytical method used in this study is the Multiple Regression Analysis test and the analytical tool used with the help of SPSS version 25.

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Thamanda, Dhea Rusli, Siti Mariam, and Abdul Haeba Ramli. "The Influence of Promotion and Perceived Trust on Purchase Intention in Beauty Product E-Commerce." Jurnal Ilmiah Manajemen Kesatuan 12, no. 4 (2024): 1295–316. http://dx.doi.org/10.37641/jimkes.v12i4.2641.

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This study is a quantitative study to determine the direct influence between promotion, attitude, perception of trust, perception of ease of use, perception of usefulness on purchase intention on Sociolla e-commerce. Data collection in this study was conducted through a survey with a questionnaire in the form of a google form. The population in this study were Sociolla e-commerce consumers who live in the province of DKI Jakarta, have made transactions more than twice and are 17 years of age and over. The questionnaires collected amounted to 135 respondents using the formula (Hair et al., 2020

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Vanessa, Yemima Claudia, and Miguna Astuti. "Pengaruh Website Quality, EWOM, dan Brand Image terhadap Purchase Intention Penggunaan Website Sociolla." JIIP - Jurnal Ilmiah Ilmu Pendidikan 6, no. 12 (2023): 10957–63. http://dx.doi.org/10.54371/jiip.v6i12.2932.

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Penelitian ini bertujuan untuk mengetahui pengaruh kualitas website, electronic word of mouth, dan citra merek terhadap minat beli penggunaan E-commerce Sociolla pada Generasi Z di wilayah DKI Jakarta. Data dalam penelitian ini diperoleh dari penyebaran kuesioner menggunakan metode non-probability sampling dengan purposive sampling. Penelitian ini juga menggunakan metode analisis deskriptif kuantitatif. Dari hasil umpan balik kuesioner maka sampel yang digunakan dalam penelitian ini sebanyak 110 Generasi Z pengunjung Sociolla yang berdomisili di DKI Jakarta. Analisis data dilakukan melalui tek

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Salwa Najah Huriyah and Atty Erdiana. "Eksplorasi Pengalaman Konsumen terhadap Peran Online Customer Review dan Citra Merek terhadap Keputusan Pembelian Kosmetik pada Aplikasi Sociolla." Jurnal Manajemen dan Ekonomi Kreatif 3, no. 1 (2025): 168–81. https://doi.org/10.59024/jumek.v3i1.527.

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The development of information technology and e-commerce has changed consumer behavior, especially in the cosmetics industry. Platforms like Sociolla are the main choice for consumers to buy cosmetic products online. This research explores the influence of online customer reviews and brand image on cosmetic purchasing decisions on the e-commerce platform. Customer reviews, both positive and negative, serve as an important reference that influences consumer perceptions of brand quality and credibility. On the other hand, a strong brand image can strengthen purchasing decisions by creating a sen

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Alifa, Rieza Nur, and Marheni Eka Saputri. "Pengaruh Influencer Marketing dan Strategi Omni-Channel Terhadap Purchase Intention Konsumen pada Sociolla." ProBank 1, no. 1 (2022): 64–74. http://dx.doi.org/10.36587/probank.v1i1.1174.

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Fenomena wabah pandemi COVID-19 serta terbatasnya mobilitas masyarakat Indonesia sudah menimbulkan pengurangan atas sosialisasi secara tatap muka pelaku usaha dalam melaksanakan roda ekonomi serta niaga yang berakibat tingkat minat konsumsi dan metode belanja masyarakat yang semula konvensional bergeser ke belanja online melalui e-commerce. Pertumbuhan teknologi dikala ini, menuntut perusahaan e-commerce untuk adaptif dalam berbagai situasi dengan salah satu cara dapat mengembangkan bisnisnya dalam berbagai macam saluran pembelian misalnya saluran offline atau saluran online atau dapat disebut

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Abdjul, Fadillah, James D. D. Massie, and Yunita Mandagie. "PENGARUH CONTENT MARKETING, SEARCH ENGINE OPTIMIZATION DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA FEB UNSRAT DI E-COMMERCE SOCIOLLA." Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 10, no. 3 (2022): 225. http://dx.doi.org/10.35794/emba.v10i3.41752.

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Seiring dengan perkembangan teknologi yang semakin pesat menuntut perusahaan untuk bisa berinovasi dan mengembangkan strategi pemasaran berbasis digital guna untuk mempertahankan usahanya ditengah persaingan dengan kompetitor lain dan untuk menarik konsumen untuk membeli produk yang ditawarkan. Tujuan dari Penelitian ini adalah untuk menganalisis Pengaruh Content Marketing, Search Engine Optimization dan Social Media Marketing terhadap Keputusan Pembelian Mahasiswa FEB Unsrat di E-Commerce Sociolla. Penelitian ini menggunakan pendekatan asosiatif. Populasi dalam penelitian adalah mahasiswa FEB

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Erika, Anastasia, Olivia Olivia, Krishnamurti Murniadi, and Bernardinus Realino Yudianto. "Faktor Kredibilitas Ulasan Online dan Pengaruhnya terhadap Citra Merek dalam Konteks Produk Pensil Alis di Sociolla." Kajian Branding Indonesia 3, no. 1 (2021): 87–114. http://dx.doi.org/10.21632/kbi.3.1.87-114.

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Sejak Covid-19 dan penerapan kebijakan Pembatasan Sosial Berskala Besar (PSBB) membawa potensi perubahan yang sangat signifikan dalam pola berbelanja konsumen. Hal ini tentunya memicu perubahan pola pembelian dari offline menjadi online melalui platform e-commerce. Perkembangan tren industri kecantikan juga dapat mempengaruhi pola konsumsi masyarakat akan kosmetik. Penelitian ini merupakan replikasi dari studi Chakraborty dan Bhat (2018) mengenai topik kredibilitas ulasan online serta citra merek dari segi fungsional dan hedonis. Namun peneliti melakukan perubahan konteks dari produk elektroni

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Prayunita, Dinda Amira, Muhammad Al Makky, and Yanuar Firdaus Arie Wibowo. "ANALYSIS OF THE IMPACT OF E-SERVICE QUALITY, USER EXPERIENCE, AND SALES PROMOTION ON IMPULSIVE BUYING IN THE SOCO BY SOCIOLLA AND SEPHORA APPLICATIONS." JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) 10, no. 1 (2025): 711–19. https://doi.org/10.29100/jipi.v10i1.6048.

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This study uses the PLS-SEM method to explore the effect of e-service quality, user experience, and sales promotion on impulse buying behavior on the SOCO by Sociolla and Sephora applications. The research is motivated by the competitive landscape of the e-commerce beauty and cosmetics sector, which demands an understanding of factors influencing impulsive buying. While previous studies emphasize e-service quality and user experience in customer satisfaction, their direct impact on impulsive buying remains unclear. Active users of the SOCO by Sociolla and Sephora applications provided informat

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Dewanti, Pelangi Puspa, Agus Rahayu, and Puspo Dewi Dirgantari. "The Effect of E-Branding and E-Loyalty on the Online Repurchase Intention of Beauty E-Commerce Sociolla.com." Ekonomis: Journal of Economics and Business 8, no. 2 (2024): 1721. http://dx.doi.org/10.33087/ekonomis.v8i2.1613.

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This research is a quantitative research that examines social phenomena with the aims to determine the effect of E-Branding and E-Loyalty on Online Repurchase Intention of Beauty E-Commerce Sociolla.com. The population of this research is Sociolla consumers. This research took a sample of 100 respondents through a non-probability sampling technique using purposive sampling method. The data collection for this research was in the form of distributing questionnaires to consumers who had bought and used scarlett whitening products. The data analysis technique used is descriptive analysis and infe

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Andriputra, Justin Ariel, Riandra Raina Mukti, Christiana Yosevina, and Dini Anggraeni Sirad. "Pengaruh Stimulus dalam Pembentukan Perceived Value, Trust, dan Loyalty Intention pada Social Commerce Soco By Sociolla." Kajian Branding Indonesia 3, no. 2 (2021): 222–47. http://dx.doi.org/10.21632/kbi.3.2.222-247.

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Social commerce merupakan fenomena bisnis yang muncul dari penggunaan media sosial untuk transaksi e- commerce, yang sedang bertumbuh secara pesat di Indonesia. Penelitian ini adalah adaptasi dan modifikasi dari penelitian sebelumnya di mana aspek social commerce website design seperti Information Quality, Service Quality, Rewards and Recognition, dan Customization mempengaruhi intensi loyalitas konsumen. Perbedaan dalam penelitian ini adalah penambahan variabel Trust dan konteks lokasi penelitian yaitu di Indonesia, serta brand social commerce, yaitu SOCO by Sociolla. Tujuan riset ini adalah

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Muhammad Iqbal and Zefanya Atmaja Nugraha. "Pemanfaatan Media Sosial dalam Kampanye Digital #WasteDownBeautyUp oleh Sukin dan Sociolla." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 1, no. 3 (2023): 296–312. http://dx.doi.org/10.59581/harmoni-widyakarya.v1i3.2832.

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This research aims to investigate the utilization of social media as a marketing communication tool by one of Sukin’s skincare products, which collaborates with an e-commerce platform and social media focused on beauty and skincare. The research employs a qualitative method involving observation and interviews. Data collected are analyzed using The Circular Mode of SoMe analysis model, which includes elements such as Share, Optimize, Manage, and Engage. The results indicate that Sukin and Sociolla utilize social media platforms effectively to introduce their beauty and skincare products, servi

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Fitriasti, Nur Aisyah, and R. Amalina Dewi Kumalasari. "E-Marketing Mix Dalam Meningkatkan Minat Pembelian Generasi Millennial di Online Store Sociolla." JURNAL ADMINISTRASI BISNIS 13, no. 2 (2023): 99–110. http://dx.doi.org/10.35797/jab.13.2.99-110.

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Bisnis kecantikan semakin berkembang dengan adanya e-commerce. Untuk memenangkan persaingan, perusahaan membutuhkan strategi pemasaran yang tepat untuk meningkatkan minat pembelian konsumen. Tujuan utama dari penelitian ini adalah untuk mengetahui pengaruh strategi e-marketing mix yaitu e-product, e-price, e-place dan e-promotion yang diterapkan perusahaan sehingga dapat menarik minat beli konsumen, khususnya pada minat pembelian online produk kecantikan oleh generasi millenial. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory. Teknik sampling yang digunakan adalah non-p

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Adinda Lita Rachman and Joel Faruk Sofyan. "Analisis Determinan Kepuasan Konsumen Produk Kecantikan Di Aplikasi Sociolla." Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis 1, no. 4 (2023): 404–25. http://dx.doi.org/10.59061/dinamikapublik.v1i4.448.

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With increasingly intense competition in e-commerce, companies engaged in this business must be able to provide excellent service quality to consumers to maintain customer loyalty, so that customers are willing to make more transactions with these companies. This research examines the effects of service quality, perceived ease of use, perceived value, and customer experience on customer satisfaction in the Sociolla application. This study used primary data collected through an online survey with questionnaires distributed to 125 selected respondents in June - July 2023. The research criteria a

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Pasaribu, Tiara Hotria, and Finta Aramita. "Pengaruh Daya Tarik Iklan dan Brand Trust Terhadap Minat Beli Konsumen Produk Kosmetik Pada Pengguna E-Commerce Sociolla (Studi Kasus Kelurahan Tanjung Rejo)." Jurnal Bisnis, Manajemen, dan Ekonomi 6, no. 1 (2025): 1–12. https://doi.org/10.47747/jbme.v6i1.2571.

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The rapid pace of economic growth and continuously developing markets encourage intense competition between companies. In addition, current technological developments will, of course, have a significant influence on companies in marketing the products they sell so that consumers can accept them in various ways. This research aims to see how big the influence is advertising attractiveness (X1) and brand trust (X2) on Purchase Interest (Y) among Sociolla E-commerce Users in Tanjung Rejo Village. This study uses a quantitative approach. The population in this study was 6,650 people living in the

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Kristiani, Paulina, and Keni. "Pengaruh e-Service Quality, Perceived e-Word of Mouth, dan e-Satisfaction terhadap Purchase Intention Produk Kecantikan di Website Beauty e-Commerce." Jurnal Manajemen Bisnis dan Kewirausahaan 6, no. 5 (2022): 536–41. http://dx.doi.org/10.24912/jmbk.v6i5.20320.

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Currently, the development of technology and the internet is increasingly affecting society in the beauty and personal care market segment. This growth occurs due to a shift in the consumer generation towards a younger generation of consumers, as well as the increasing use of e-commerce as a supporting facility. This research aims to determine the effect of e-service quality, perceived e-WOM, and e-satisfaction to describe the intention to purchase beauty products online on website beauty e-commerce. This research uses a descriptive method by distributing questionnaires to 150 respondents aged

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Pradnyani, I. Gusti Ayu Swari, and I. Made Wardana. "PERAN KESADARAN MEREK MEMEDIASI PENGARUH DAYA TARIK IKLAN ONLINE TERHADAP NIAT BELI PADA E-COMMERCE SOCIOLLA." E-Jurnal Manajemen Universitas Udayana 13, no. 1 (2024): 21. http://dx.doi.org/10.24843/ejmunud.2024.v13.i01.p02.

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Penelitian ini bertujuan untuk menganalisis peran kesadaran merek dalam memediasi pengaruh daya tarik iklan online terhadap niat beli pada e-commerce Sociolla. Penelitian ini dilakukan di Kota Denpasar dengan sampel sebanyak 110 responden. Metode penentuan sampel yang digunakan yaitu non probability sampling dengan teknik purposive sampling. Data dikumpulkan dengan metode survei, dengan instrumen kuesioner. Teknik analisis yang digunakan adalah analisis statistik deskriptif, analisis jalur, dan uji sobel. Hasil dari penelitian ini menunjukkan daya tarik iklan online berpengaruh positif dan sig

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Utami, Tyas Widia, and Agus Maolana Hidayat. "The effect of e-service quality on customer satisfaction with repurchase intention as a moderating variable in the Soco by Sociolla application." Edelweiss Applied Science and Technology 8, no. 6 (2024): 3886–901. http://dx.doi.org/10.55214/25768484.v8i6.2845.

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This study investigates the influence of e-service quality on customer satisfaction with repurchase intention as a moderating variable, focusing on the SOCO by Sociolla app. Using a quantitative approach and a sample of 400 respondents, this research applies Partial Least Squares (PLS) analysis to assess the relationships among e-service quality, customer satisfaction, and repurchase intention. The results reveal that e-service quality significantly impacts customer satisfaction, indicating that higher service quality fosters customer contentment in digital shopping experiences. Additionally,

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Dewasandra, Nabilah Syaharani, Agus Maolana Hidayat, Arry Widodo, and Nurafni Rubiyanti. "The Influence of Brand Experience on Brand Loyalty through Perceived Quality and Brand Satisfaction as Mediating Variables (A Study on SOCO by Sociolla in Bandung): A Conceptual Paper." East Asian Journal of Multidisciplinary Research 4, no. 5 (2025): 2301–14. https://doi.org/10.55927/eajmr.v4i5.189.

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This conceptual paper explores how brand experience affects brand loyalty, with perceived quality and brand satisfaction as mediators. Brand experience, encompassing emotional, sensory, cognitive, and behavioral interactions, shapes consumer perceptions and fosters loyalty. Perceived quality reflects consumer evaluations of value, while brand satisfaction arises when expectations are met or exceeded. Through literature review, this study reveals that brand experience directly and indirectly impacts loyalty via the proposed mediators. The findings highlight the importance of delivering consiste

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Ohara, Muammar Revnu, Suherlan Suherlan, and Wahyuni Sri Astutik. "Digital Marketing Innovation and the Role of Information Systems in Enhancing MSME Market Expansion." Jurnal Minfo Polgan 13, no. 2 (2024): 1597–604. https://doi.org/10.33395/jmp.v13i2.14167.

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Digital marketing has become one of the essential elements in supporting the growth and sustainability of micro, small, and medium enterprises (MSMEs) in the modern era. Along with the development of information technology, digital marketing offers opportunities for MSMEs to expand their markets and increase product visibility to a broader range of consumers. In this context, innovation in digital marketing becomes a key factor driving MSMEs' success in achieving sustainable growth. This study aims to further review how digital marketing innovation and the use of information systems can suppor

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Dewi, Widia Ernandha, Umu Khouroh, and Mokh Natsir. "The Influence of Technology Acceptance on E-Commerce Behavior of Sociolla Users is Mediated by Behavioral Intentions (UTAUT 2 Testing Study)." Journal of Economics, Finance And Management Studies 07, no. 04 (2024). http://dx.doi.org/10.47191/jefms/v7-i4-05.

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This research aims to determine technology acceptance of behavior using e-commerce for Social users which is mediated by behavioral intention by testing UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). This research method uses a quantitative survey approach. The population in this research is all the people of Samarinda City who use Sociolla e-commerce. The sample was taken as many as 299 respondents. The data collection method used in this research is a questionnaire. The sample collection technique used was convenience sampling using Google Form for distributing questionnaire

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Angelika, Fiony, and Sandy Setiawan. "PENGARUH SELF-EXPRESSIVE BRAND TERHADAP E-LOYALTY DAN E-WOM DENGAN MEDIASI BRAND LOVE PADA E-COMMERCE SOCIOLLA." Journal of Accounting and Business Studies 5, no. 2 (2020). http://dx.doi.org/10.61769/.v5i2.480.

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ABSTRACTIn this era, e-commerce’s growth is increasing rapidly. In 2018, transactions in e-commerce increased significantly to 151% where fashion and beauty product became the most sought after product category. Sociolla is a pioneer of beauty focused e-commerce that only within one (1) year, Sociolla has already placed in the fifth rank in business to customer (B2C) category of top 10 e-commerce in Indonesia and in November 2019, Sociolla became “Indonesia’s Most Promising Growth-Stage Starup” in Forbes magazine. According to previous research, if a brand describes a consumer’s self-image (se

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Angelika, Fiony, and Sandy Setiawan. "PENGARUH SELF-EXPRESSIVE BRAND TERHADAP E-LOYALTY DAN E-WOM DENGAN MEDIASI BRAND LOVE PADA E-COMMERCE SOCIOLLA." Journal of Accounting and Business Studies 5, no. 2 (2020). http://dx.doi.org/10.61769/jabs.v5i2.480.

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ABSTRACTIn this era, e-commerce’s growth is increasing rapidly. In 2018, transactions in e-commerce increased significantly to 151% where fashion and beauty product became the most sought after product category. Sociolla is a pioneer of beauty focused e-commerce that only within one (1) year, Sociolla has already placed in the fifth rank in business to customer (B2C) category of top 10 e-commerce in Indonesia and in November 2019, Sociolla became “Indonesia’s Most Promising Growth-Stage Starup” in Forbes magazine. According to previous research, if a brand describes a consumer’s self-image (se

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