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Journal articles on the topic 'E-commerces'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

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1

Sun, De Lin, Jie She, Zhen Yan Cai, Xi Ya Feng, Ai Ling Ma, and Li Zhen Zhang. "Diversification Study of Cultivation Pattern of E-Commerce Professional Talents." Applied Mechanics and Materials 411-414 (September 2013): 2280–83. http://dx.doi.org/10.4028/www.scientific.net/amm.411-414.2280.

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The diversified e-commerces development requires that institutions higher education innovate their cultivation patterns professional talents, study the diversified cultivation patterns e-commerce professional talents, optimize the cultivation patterns e-commerce professional talents in the institutions higher education and enhance the quality cultivations professional talents.
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2

Simões de Arruda Corrêa da Silva, Nôga, Karin Borges Senra, Gabriela Porfírio Jacomino, Fernanda Guarnieri, and Larissa Ruiz Golemba de Britto. "E-MARKETPLACES: CRESCIMENTO DE VENDAS PARA OS E-COMMERCES." Caderno de Administração 26, no. 2 (2019): 21. http://dx.doi.org/10.4025/cadadm.v26i2.43189.

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O objetivo deste estudo é analisar o crescimento das vendas dos e-commerces nos e-marketplaces ao longo do tempo. Para tanto, a compreensão conceitual sobre e-marketplaces foi utilizada, de forma a conduzir a base teórica do estudo, envolvendo a sua eficácia no que diz respeito às vendas no comércio eletrônico. Foi realizado um estudo exploratório de caráter quantitativo, a partir da análise de dados secundários da empresa Software House (nome fictício), responsável pelo desenvolvimento da plataforma mhub (nome fictício), voltada para a integração e operação com e-marketplaces do Brasil. Os da
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3

Oliveira, Gabriela Pacheco, and Tânia Almeida Gouveia. "Beleza via web: motivações e freios à compra de cosméticos online." Diálogo com a Economia Criativa 2, no. 5 (2017): 57. http://dx.doi.org/10.22398/2525-2828.2557-70.

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As projeções para as vendas online são promissoras para os próximos anos, principalmente em função do desenvolvimento dos e-commerces de bens subjetivos, como os cosméticos (E-COMMERCE BRASIL, 2016). Neste cenário, o presente artigo teve como objetivo principal investigar as motivações e freios à compra de cosméticos em e-commerces. Para tanto, foi realizado um estudo bibliográfico seguido por uma etapa empírica de cunho qualitativo, por meio de entrevistas em profundidade com consumidoras de cosméticos. Os resultados indicam que ainda não há entre as pesquisadas um hábito arraigado de compra
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4

Freitas, L.O, L.S Santos, F.R Pereira, and C.L Noriega. "MICROSSERVIÇOS: LIDANDO COM EVENTOS DE ALTA DEMANDA." REVISTA FT 28, no. 128 (2023): 41. https://doi.org/10.5281/zenodo.10155841.

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Este artigo tem como objetivo apresentar como os microsserviços podem solucionar o problema de desempenho e disponibilidade durante eventos de alta demanda em e-commerces. Especificamente durante o período da black friday, evento que ocorre sempre na última sexta-feira de novembro, e gera alto tráfego em e-commerces devido a descontos, promoções e ao expressivo investimento em marketing.
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Dyanasari, Dyanasari, Eri Yusnita Arvianti, and Poppy Indrihastuti. "Pemanfaatan Penggunaan E-Commerce Pada Usaha Pembibitan Srikaya Jumbo Dan Jambu Madu Deli Di Desa Punten Kecamatan Bumiaji Kota Batu." JAPI (Jurnal Akses Pengabdian Indonesia) 3, no. 2 (2018): 54. http://dx.doi.org/10.33366/japi.v3i2.928.

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Permintaan akan bibit tanaman buah unggul meningkat dari waktu ke waktu Kebutuhan akan pentingnya pemilihan teknik pemasaran yang tepat akan mempengaruhi jumlah penjualan dari usaha tersebut. Media pemasaran yang tepat terutama media pemasaran yang modern sangat diperlukan oleh para mitra di Desa Punten Kota Batu. Melalui program PKM ini diharapkan memberikan terobosan baru di bidang pemanfaatan teknik pemasaran modern E-commerces sehingga usaha pembibitan srikaya jumbo dan jambu madu deli dapat lebih cepat dikenal oleh masyarakat melalui peningkatan kuantitas permintaan terhadap bibit tanaman
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6

Silva, Clarice Mara Sousa e., and Osório Carvalho Dias. "Segmentação de mercados e diferenciação de ofertas de logística reversa." Revista Brasileira de Marketing 19, no. 4 (2020): 862–87. http://dx.doi.org/10.5585/remark.v19i4.16392.

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Objetivo: apresentar bases para segmentação de mercado e diferenciação de produtos de logística reversa para o e-commerce, analisando os resultados à luz dos benefícios estabelecidos não apenas nas relações B2B, mas também considerando o ‘cliente do cliente’.Metodologia/abordagem: Pesquisa de natureza aplicada com abordagem qualitativa. Coletou-se dados dos demandantes (e-commerces), ofertantes (transportadores) e consumidores finais, analisados com as técnicas de Análise de Conteúdo e de Agrupamentos.Principais resultados: Os atributos Capilaridade, Prazos Variados, Full Service, Flexibilidad
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7

Liu, Xin Xiong, Qing Yun Liu, Wei Wang, Cong Mei Huang, and Wen Si Li. "Research on the E-Commerce's User Experience Evaluation Model." Applied Mechanics and Materials 427-429 (September 2013): 2859–63. http://dx.doi.org/10.4028/www.scientific.net/amm.427-429.2859.

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Firstly, the current situations of E-commerces user experience evaluation model were analyzed. And then, fuzzy comprehensive analyses were introduced. After that, an improved E-commerces user experience evaluation model based on fuzzy comprehensive analysis was established. In improved model, user experience hierarchy model was created based on psychological-stratification, experts fuzzy evaluations of evaluation factors were integrated into fuzzy matrix by using the theory of Triangular Fuzzy Numbers. Finally an example is given to show the rationality and the effectiveness of the method.
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8

Zhong, Wei. "The Analysis of Mobile Internet Impacts on Electronic Commerce System Construction." Advanced Materials Research 765-767 (September 2013): 1349–54. http://dx.doi.org/10.4028/www.scientific.net/amr.765-767.1349.

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This article analyzes the new changes of e-commerces means and business model based on the development of mobile internet. Furthermore, Combined with the influence of the technological progress, such as wireless broadband network, mobile intelligent terminal and cloud computing, this paper puts forward an open system architecture of electronic commerce and its six module systems, and expounds the system design and deployment method in mobile internet environment.
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9

Habyba, Anik Nur, Taufik Djatna, and Elisa Anggraeni. "Positioning E-commerce Produk UKM berdasarkan Kebutuhan Afektif Pengguna." Krea-TIF 9, no. 1 (2021): 21. http://dx.doi.org/10.32832/kreatif.v9i1.3590.

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<p><em>Pengembangan e-commerce untuk pemasaran produk UKM (Usaha Kecil Menengah) telah banyak dilakukan di Indonesia. Beberapa e-commerce telah dikembangkan oleh Pemerintah namun masih belum mampu meningkatkan penjualan produk UKM di daerah. E-commerce Produk UKM harus mampu bersaing dengan e-commerce lain yang sudah berhasil di pasaran. Salah satu cara e-commerce produk UKM untuk meningkatkan daya saingnya adalah dengan mengetahui posisinya di lingkungan pasar online Indonesia. Hal tersebut dapat menjadikan e-commerce produk UKM semakin baik dalam menarik minat konsumen. Pengguna
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Rigo, Giulia Fuentes, Pablo Kennet Santos, George Bedinelli Rossi, and Viviane Chunques Gervasoni. "A influência da imagem de País origem na lealdade conativa em e-commerce cross- border." ReMark - Revista Brasileira de Marketing 23, no. 2 (2024): 752–92. http://dx.doi.org/10.5585/remark.v23i2.24811.

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Objetivo do estudo: O objetivo desse artigo foi investigar a influência de imagem de país de origem e de marca sobre a confiança, satisfação e lealdade conativa em e-commerces cross-border. Metodologia: Como metodologia foi disponibilizado um formulário online, para brasileiros consumidores de e-commerces da China. Com uma amostra de 388 respondentes a análise dos dados deu-se via modelagem por equação estrutural utilizando o software R. Principais Resultados: Os principais resultados foram que o país de Origem, Imagem de Marca, Confiança e Satisfação podem influenciar no comportamento de comp
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11

Queiroz, Alexandre Hering de, Álvaro Guilhermo Rojas Lezana, and Maurício Uriona Maldonado. "Modelo de difusão de bass adaptado à penetração de mercado de e-commerce com foco no posicionamento orgânico de buscadores." Revista Produção Online 19, no. 2 (2019): 570–96. http://dx.doi.org/10.14488/1676-1901.v19i2.3274.

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O presente artigo trata da problemática da elaboração de cenários para o crescimento de vendas de novos e-commerces. Está focado especificamente no processo de difusão que ocorre no canal de vendas orgânico dos buscadores, como o Google. O estudo aponta as similaridades da difusão orgânica dos buscadores com os princípios que regem o modelo de difusão de Bass. Através da metodologia e ferramentas da Dinâmica de Sistemas, propõe alterações no Modelo de Bass visando este novo uso. Com objetivo de avaliar a aplicabilidade, também aborda um estudo de caso de e-commerce de semijoias. Os resultados
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12

Yusliana, Yusliana, Mulyadi AR, and Lia Hanifa. "Penggunaan Model End User Computing Satisfacition (EUCS) terhadap Kesesuaian Pendapatan E-Commerce." Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton 9, no. 1 (2023): 68–76. http://dx.doi.org/10.35326/pencerah.v9i1.2957.

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Penelitian ini bertujuan untuk mencari bukti empiris tentang kesesuaian konten siklus pendapatan e-commerce dengan menggunakan model end-user computing satisfaction (EUCS). Model EUCS dikembangkan oleh Doll dan Torkzadeh pada tahun 1987. Penelitian ini bersifat kuantitatif dengan metode survei kuisioner untuk memperoleh data. Data dan hipotesis penelitian dideskripsikan menggunakan alat statistik Partial Least Square (PLS). Responden dari penelitian ini adalah 79 mahasiswa program studi Akuntansi Fakultas Ekonomi, Universitas Muhammadiyah Aceh. Hasil pengujian menunjukkan bahwa secara kontsruk
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13

De Souza Dias, Cintia, Frederico Do Couto Oliveira, Luiz Guilherme Rodrigues Antunes, Arlete Aparecida de Abreu, and Marco Túlio Dinali Viglioni. "“ASSIM EU FICO BEM COM O PÉ ATRÁS”: IDENTIFICAÇÃO DOS FATORES INFLUENCIADORES DAS COMPRAS EM E-COMMERCE DE JOVENS CONSUMIDORES." Caderno de Administração 28, no. 2 (2021): 139–56. http://dx.doi.org/10.4025/cadm.v28i2.53976.

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O presente artigo teve como objetivo identificar os principais fatores que influenciam a realização de compras em e-commerce por jovens de um Campus do Instituto Federal de Minas Gerais (IFMG). Para isso, foi desenvolvida pesquisa descritiva, de abordagem quali-quanti, com o uso da estratégia de estudo de caso e survey. Foram aplicados 101 questionários e realizadas 3 entrevistas semiestruturadas com o intuito de aprofundar os resultados obtidos na etapa quantitativa, visando a triangulação metodológica. As estratégias utilizadas para a análise dos dados foram as técnicas multivariadas e análi
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De Souza Dias, Cintia, Frederico Do Couto Oliveira, Luiz Guilherme Rodrigues Antunes, Arlete Aparecida de Abreu, and Marco Túlio Dinali Viglioni. "“ASSIM EU FICO BEM COM O PÉ ATRÁS”: IDENTIFICAÇÃO DOS FATORES INFLUENCIADORES DAS COMPRAS EM E-COMMERCE DE JOVENS CONSUMIDORES." Caderno de Administração 28, no. 2 (2021): 139–56. http://dx.doi.org/10.4025/cadadm.v28i2.53976.

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O presente artigo teve como objetivo identificar os principais fatores que influenciam a realização de compras em e-commerce por jovens de um Campus do Instituto Federal de Minas Gerais (IFMG). Para isso, foi desenvolvida pesquisa descritiva, de abordagem quali-quanti, com o uso da estratégia de estudo de caso e survey. Foram aplicados 101 questionários e realizadas 3 entrevistas semiestruturadas com o intuito de aprofundar os resultados obtidos na etapa quantitativa, visando a triangulação metodológica. As estratégias utilizadas para a análise dos dados foram as técnicas multivariadas e análi
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15

Kirana, Chandra, and Yunanto Yunanto. "Perlindungan dan Tanggung Jawab Hukum Atas Pembatalan Transaksi Jual Beli Melalui Metode Cash On Delivery di E-Commerce." AL-MANHAJ: Jurnal Hukum dan Pranata Sosial Islam 5, no. 2 (2023): 1977–88. http://dx.doi.org/10.37680/almanhaj.v5i2.3443.

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The cash on delivery payment system makes it very easy for the community. However, it cannot be denied that online transaction cancellations occur in the cash on delivery (COD) system and have an impact on the parties involved: sellers, buyers, e-commerce and couriers. The aim of this research is to analyze legal protection and legal responsibility for canceling buying and selling transactions via cash on delivery in e-commerce.As an approach method used a qualitative approach based on empirical research. In this study, primary data were obtained from interviews and questionnaires. For seconda
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Patil, Prof Pradnya, Prof Minal Sonkar, Prof Pallavi Patil, Prof Priyanka Deshmukh, and Prof Trupti Patil. "A Comprehensive Strategy for Detecting Credit Card Fraud in E-Commerce Utilizing DNS Authentication." International Journal of Soft Computing and Engineering 14, no. 5 (2024): 30–35. http://dx.doi.org/10.35940/ijsce.f3656.14051124.

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E commerce has transformed global trade, enabling businesses to reach audiences worldwide since the World Wide Webs inception in 1990. Companies like Amazon demonstrate this growth, evolving from a small online bookstore to a retail giant. E commerces appeal lies in its global reach, cost efficiency, and 24 slash 7 availability. However, security challenges, especially credit card fraud, remain significant, causing substantial losses to businesses, particularly small and medium sized enterprises. Addressing fraud in e-commerce through machine learning techniques is crucial. Techniques such as
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17

Raharjo, Wahyu, and Widyastuti Widyastuti. "Ad Intrusiveness dan Sikap Konsumen terhadap Iklan On-Line pada E-Commerce." BISMA (Bisnis dan Manajemen) 11, no. 2 (2019): 117. http://dx.doi.org/10.26740/bisma.v11n2.p117-130.

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There are lots of online advertisements presented by E-commerce, but online advertising in the form of remarketing is the most intrusive advertisement. Remarketing ad is included as an ad intrusiveness which is very disturbing and can build a negative attitude towards ad, and it will make a negative purchase intention too. But in reality, this advertisement is very developed and almost E-commerces implement it, while what happens is that many consumers actually feel annoyed. The purpose of this study is to analyze and discuss the effect of ad intrusiveness in the form of remarketing toward pur
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Nurakhmawati, Ridha, Ami Purnamawati, and Indra Fahmi. "Pengaruh Kualitas Pelayanan E-Commerce Shopee Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian." Coopetition : Jurnal Ilmiah Manajemen 13, no. 2 (2022): 191–204. http://dx.doi.org/10.32670/coopetition.v13i2.1881.

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Cultural acculturation with a touch of technology is one of the phenomena driving changes in human life causing the emergence of electronic commerce. One of the most popular e-commerce sites is Shopee. Shopee has many users although in terms of their satisfaction, other e-commerces come first. Buyers will be satisfied after the purchase depending on the performance offered in relation to the buyer's expectations. So, the factor that affects e-satisfaction is e-service quality through purchase decisions. The method used in this research is a quantitative method. Using purposive sampling and quo
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Silva, Jean Galindo. "AVALIAÇÃO DA USABILIDADE DE SITES DE E-COMMERCE COM ANÁLISE ENVOLTÓRIA DE DADOS." Ergodesign & HCI 9, no. 2 (2021): 104. http://dx.doi.org/10.22570/ergodesignhci.v9i2.1599.

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Este estudo apresenta a análise da eficiência de websites de e-commerce a partir dos resultados de testes de Usabilidade, e dos dados que abrangem de maneira geral, o desempenho dos mesmos na web. Para alcançar os objetivos, o estudo selecionou dez Heurísticas propostas por Nielsen (1994), e acrescentou mais trinta pequenas heurísticas distribuídas igualmente. Com intuito de diminuir a carga subjetiva das análises, foi utilizada a Análise Envoltória de Dados (DEA) orientada à inputs, com a intenção de observar a partir da ordenação das Unidades Tomadoras de Decisão (DMU), quais e-commerces est
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Pratama, Randy Imam, Dian Dewi Megadini, and Tanti Kusriandini. "Effect of Perceived Ease of Use, Word-of-Mouth Communication, and Brand Image on Decision to Use Lazada E-Commerce Services." International Journal of Multicultural and Multireligious Understanding 6, no. 1 (2019): 173. http://dx.doi.org/10.18415/ijmmu.v6i1.533.

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The rapidly growing communication, media and information technology and the widespread development of global information infrastructure has influenced the ways and patterns of business activities in the trade industry, social and political governance. Indonesia is one of the countries that has the largest internet growth after China and India. This growth is likely to form online buying and selling transactions. It is supported by a survey conducted by APJII (Association of Indonesian Internet Service Providers) about Internet Users in Indonesia in 2016 that the most frequently visited commerc
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Andira, Nabila Putri, Raditya Adji Prasetyo, and Artha Sejati Ananda. "The Impact of K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation, and Purchase Intention." Kajian Branding Indonesia 5, no. 1 (2023): 1. http://dx.doi.org/10.21632/kbi.5.1.1-15.

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This research aims to know what factors are owned by endorsers that can influence consumer purchase decisions for the products offered by e-commerces. The secondary motivation of this research is to obtain empirical data on how influential the tactics made by e-commerce using K-Pop girlband/boyband are on purchase intention. The impact of celebrity worship factors is analyzed on data of Indonesia's K-Pop fans (n =100) using variance-based structural equation modeling and PLS-SEM process. The research results show a positive correlation between K-Pop brand ambassadors to raise brand awareness,
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Jesus, Fernando Soares de, José Messias Bastos, and Edson de Morais Machado. "Os desafios à liderança americana nos séculos XX e XXI e a emergência dos e-commerces chineses." Geosul 38, no. 86 (2023): 94–118. http://dx.doi.org/10.5007/2177-5230.2023.e85416.

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Este artigo tem como objetivo compreender o emergente comércio eletrônico em suas relações com a lógica econômica posta entre o fim do século XX e o início do século XXI, em especial a partir da ascensão da China como potência política e econômica. Para tal, empregamos a compreensão de ciclos longos, criada por Nikolai Kondratiev e organizada por Schumpeter (1939). Como técnicas de pesquisa, foram feitas análises a relatórios financeiros de empresas do setor, e a dados sistematizados por consultorias especializadas. Como resultado, observou-se as tentativas de internacionalização da empresa am
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Andira, Nabila Putri, and Raditya Aji Prasetyo. "The Impact of E-commerce Tactics Using K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation towards Purchase Intention among K-Pop Fans." International Journal of Social Service and Research 3, no. 4 (2023): 956–63. http://dx.doi.org/10.46799/ijssr.v3i4.340.

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The use of K-Pop girlbands/boybands as endorsers is booming by Indonesian e-commerce. For this reason, this research aims to know what factors are owned by endorsers that can influence consumer purchase decisions for the products offered by e-commerces. The secondary motivation of this research is to obtain empirical data on how influential the tactics made by e-commerce using K-Pop girlband/boyband are on purchase intention. Impact of celebrity worship factors related to celebrity worship are Entertainment-Social, Intense-Personal, Borderline-Pathological. That's all under the moderating effe
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Camossi, Gustavo, Heytor Diniz Teixeira, Cecilio Merlotti Rodas, and Rachel Cristina Vesu Alves. "Técnicas de Search Engine Optimization ( SEO ) aplicado para o Comércio Eletrônico." InCID: Revista de Ciência da Informação e Documentação 13, no. 1 (2022): 282–300. http://dx.doi.org/10.11606/issn.2178-2075.v13i1p282-300.

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Mecanismos de busca como Google tornaram-se as principais ferramentas usadas para localizar informações na internet. As aplicações de técnicas de Search Engine Optimization (SEO) desempenham um papel importante para a indexação das páginas pelos mecanismos de busca. Ao promover a indexação, as páginas se tornam passíveis de rastreamento e as informações poderão ser entregues para todos que as buscam na internet. A motivação deste artigo é estudar, no âmbito da Ciência da Informação, como o conceito de SEO vem sendo aplicado na otimização de mecanismos de busca e identificar como os e-commerces
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Tumpal Manik. "ANALISIS PERANAN SISTEM INFORMASI AKUNTANSI DALAM E-COMMERCES TERHADAP PENGENDALIAN BISNIS ONLINE." Jurnal Ilmiah Akuntansi dan Finansial Indonesia 1, no. 2 (2018): 51–64. http://dx.doi.org/10.31629/jiafi.v1i2.1244.

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Tujuan penelitian ini dilakukan untuk meneliti analisis penerapan sistem informasi akuntansi dan audit electronic data processing melalui electronic commerce dalam mengendalikan transaksi pembayaran on-line. Penelitian ini mengunakan jenis penelitian deskriptif kualitatif. Hasil ppenelitian memberikan arahan dalam pengendalian bisnis online, yaitu bahwa Peranan Sistem informasi akuntansi terhadap pengendalian bisnis Online terdiri dari tiga kelompok pengendalaian, antara lain: a) Pengendalian Audit Electronic Data Processing (Audit EDP); (b) Pengendalian Sistem Online; (c) Pengendalian Aplikas
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DIOMANDE, Gondo. "ETUDE DES CONTRAINTES DE COMMERCES DES FEMMES RURALES DE GOUESSESSO (OUEST DE LA CÔTE D'IVOIRE)." Journal de Géographie Rurale Appliquée et Développement (J_GRAD) 5, no. 2 (2025): 192–207. https://doi.org/10.5281/zenodo.14675079.

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Les commerces informels exercés par les femmes génèrent des revenus conséquents qui permettent de contribuer aux dépensesfamiliales. Malgré leur contribution, celles-ci sont confrontées à diverses contraintes qui mettent à mal leur autonomisation.Cette étude se propose d’identifier les contraintes qui entravent le développement des commerces des femmes à Gouessesso.La démarche méthodologique s’est basée sur la recherche documentaire, l’observation directe et l’enqu&e
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Firmansyah Putri, Deanne Destriani, and Muhammad Helmi Fahrozi. "UPAYA PENCEGAHAN KEBOCORAN DATA KONSUMEN MELALUI PENGESAHAN RUU PERLINDUNGAN DATA PRIBADI (STUDI KASUS E-COMMERCE BHINNEKA.COM)." Borneo Law Review 5, no. 1 (2021): 46–68. http://dx.doi.org/10.35334/bolrev.v5i1.2014.

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ABSTRAKKemajuan teknologi yang diiringi perkembangan internet kini kian pesat. Di era globalisasi seperti ini kita semakin dipermudah semenjak kemuncul internet. Seperti belanja, kita dapat membeli kebutuhan sehari-hari melalui aplikasi belanja online lewat beberapa e-commerce. Pelanggan e-commerce di Indonesia tercatat mengalami peningkatan sebesar 38,3% setelah terjadi pandemi, hal ini justru membuat tingkat keamanan internet semakin rentan karena banyak pendaftar baru yang mendaftarkan data pribadinya ke dalam data pelanggan e-commerce. Maka tak banyak terjadi kasus kebocoran data seperti y
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Barros, C., and E. Resta. "Posicionamento competitivo utilizando a inovação e a inteligência artificial para construir as Cidades MIL: análise de e-commerces." Слово в науке, no. 1(2) (April 1, 2021): 275–89. http://dx.doi.org/10.53362/d2020-9276-8459-y.

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We know that artificial intelligence has been a reality for a few decades, but increasingly, the learning of bots and machines resembles human behavior, making processes more agile, personalized and intuitive. The objective of this work is to analyze how retailers have used artificial intelligence to position themselves competitively in the Brazilian market, to show how the use of these new technologies has transformed people’s behavior within the concept of MIL Cities. The problem question that based this research is: How do retail companies, which have marketplaces, use innovation and Artifi
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Feitoza, Tharcya Lima, Andressa Karoline Fernandes, Gustavo Santos Didier, Victor da Silva Almeida, Júnior Aldemir Pereira dos Santos, and José Carlos Alves Roberto. "Proposta de utilização do marketing digital para captação de clientes no ascendimento da e-commerce no ramo erótico em 2021: estudo de caso na Hot Secrets." Núcleo do Conhecimento 13, no. 11 (2021): 113–34. https://doi.org/10.32749/nucleodoconhecimento.com.br/administracao/captacao-de-clientes.

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A ascensão das tecnologias tem proporcionado para as empresas diversas ferramentas para manter o relacionamento direto com seus clientes, criando assim, vínculos de fidelidade com seus consumidores, através da utilização de estratégias adequadas de marketing digital. As redes sociais proporcionaram para as empresas uma nova forma de divulgar suas marcas e serviços prestados, de forma rápida e precisa, se tornando um meio de comunicação. Tendo em vista este cenário, o presente artigo, tem como questão norteadora
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Nowacki Gomes, Eduardo Luis, Domingos Sávio Cunha Garcia, Leonardo Amorim Araújo, et al. "Inovação em Marketplaces para o Segmento da Saúde: Potencialidades e riscos da aplicação em e-commerces de pequeno porte." Caderno de Propriedade Intelectual e Transferência de Tecnologia 5, no. 1 (2023): 04–20. http://dx.doi.org/10.21166/cpitt.v5i1.4917.

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Efeitos da pandemia COVID-19 aceleraram a digitalização dos negócios e, por consequência, o interesse em novos modelos como os marketplaces. Paralelamente, as variáveis de complexidade ganharam novos contornos, trazendo múltiplos desafios aos negócios, e a literatura existente a respeito do assunto é ainda escassa - especialmente no Brasil - embora crescente. Desta forma, pretendeu-se fortalecer a discussão a respeito dos distintos modelos de marketplace em segmentos de negócios. Neste contexto, este estudo apresentou uma análise comparativa de modelos distintos de marketplace sob a ótica de s
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Andrade, Tiago Negrão de, Cynthia Macedo Brant Ribeiro, Guilherme Ayres Rossini, et al. "ANÁLISE DE FORMULAÇÕES DE CREMES DENTAIS: TENDÊNCIAS DE MERCADO E RELEVÂNCIA CIENTÍFICA." REVISTA FOCO 17, no. 5 (2024): e5106. http://dx.doi.org/10.54751/revistafoco.v17n5-068.

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Realizou-se uma pesquisa com 53 dentifrícios que já estão no mercado com critério de seleção de apelos promocionais nos rótulos sobre a formulação, uso de óleos essenciais e ingredientes naturais. Os produtos foram encontrados em drogarias e lojas de produtos naturais nos municípios de Itu e Salto, como também em lojas virtuais (e-commerces) que comercializam produtos nacionais e importados. A tabulação foi feita em software google formulários, com posterior análise comparativa utilizando o Teste de Turkey com pós teste de Bonferroni, assumindo o P<0.05 para os dados obtidos e analisados. P
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Marits, Shofi Arofatul, and Afif Zaerofi. "Trust and Purchase Intention Model of Muslim Z-Generation Consumers on E-Commerces (B2C) in Indonesia." Jurnal Manajemen 14, no. 1 (2023): 180. http://dx.doi.org/10.32832/jm-uika.v14i1.9784.

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<p><em>Indonesia is one of the countries with the highest number of online buyers. One of the potential target markets of e-commerce (B2C) is Z generation, a group of young people who spend most of their time accessing information from websites, including e-commerce. This study aimed to find out the effect of trust and purchasing intention model in the context of online shopping. This study used Structural Equating Modeling (SEM) approach. The sampling technique employed was convenience random sampling with a total of 300 respondents. This study found that perceived trust significa
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Yilmaz, Ayse Asli, and Sule Erdem Tuzlukaya. "Competency Trap in Organizational Learning." International Journal of Electronic Government Research 18, no. 1 (2022): 1–13. http://dx.doi.org/10.4018/ijegr.288068.

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The purpose of this study is to depict the competency trap in E-Government Gateway Application and its reactions during the COVID-19 Pandemic. A case study with the Delphi method is carried out to examine Turkish E-Government Gateway Application during COVID-19 Pandemic as Extraordinary Condition. The major finding of the study is, as a virtual organization, Turkish E-Government Gateway Application has dapperly adapted itself without falling into the competency trap during the transition from routine to the time in COVID-19. In the wake of gathering, synthesizing, and summarizing the ideas on
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Augustine, Andrea Benitha, and Bahtera Sembiring. "Creating a Bilingual Website for Bimbingan Belajar Smart Club." English Education:Journal of English Teaching and Research 6, no. 2 (2021): 149–63. http://dx.doi.org/10.29407/jetar.v6i2.16959.

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Following the widespread use of the Internet, more businesses are available online to attract more customers and unleash the limits of offline businesses. Not only e-commerces, but websites can be owned by businesses which provide services as what they sell. The reason behind this is that many have found the importance of websites. An example of service businesses is tuition center. This website project is about creating a bilingual website for a tuition center in Bandung. Qualitative methodology was used in collecting the data, and the methods were observation, interview, and library study. T
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Rufino, Fernanda Maciel, and Márcio Bezerra Da Silva. "A WEB 2.0 NA INFORMATIZAÇÃO DE BIBLIOTECAS: um estudo propositivo." PontodeAcesso 10, no. 2 (2016): 17. http://dx.doi.org/10.9771/rpa.v10i2.14447.

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Investigação que estuda a aplicação de recursos da Web 2.0 na informatização de bibliotecas, com enfoque nos sistemas de automação de biblioteca (SAB). Apresenta um referencial teórico formalizado por dois objetos de investigação da tecnologia da informação (TI): Web 2.0 e exemplos de recursos, e SAB e seus paradigmas (livre e proprietário). Objetiva-se, de forma geral, analisar o uso de recursos da Web 2.0 nos SAB. Adota como percurso metodológico as técnicas de pesquisa exploratória e bibliográfica, e como campo de estudo o SAB proprietário Pergamum, utilizado na Biblioteca Central da Univer
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Garlet, Nadia, Aline Regina Santos, and Rafael Tezza. "O Impacto do Website Institucional na Imagem Corporativa: Uma Proposição de Framework à Luz do E-Servicescape." Revista Brasileira de Marketing 17, no. 6 (2018): 946–60. http://dx.doi.org/10.5585/bmj.v17i6.3906.

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Objetivo:identificar os elementos do website de uma instituio de ensino que impactam na confiana e na imagem percebida pelo pblico de estudantes. Mtodo:etapa qualitativa constituda de entrevistas em profundidade combinadas ao levantamento terico para proposio de framework, adaptado do modelo e-servicescape de Harris e Goode (2010); seguida de etapa quantitativa, em que foram definidas hipteses de pesquisa, testadas juntamente com o modelo, por meio de questionrio aplicado a 551 alunos da instituio. Para a anlise, fez-se uso de estatstica multivariada, com aplicao de anlise fatorial exploratria
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Nurdin, Muhammad, Eva Dolorosa, and Shenny Oktoriana. "STRATEGI PEMASARAN UMKM OLEH-OLEH MAKANAN KHAS PONTIANAK." SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis 20, no. 2 (2023): 233. http://dx.doi.org/10.20961/sepa.v20i2.59538.

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<p><em>Pontianak City has typical food souvenirs to support its tourism industry but still has problems in marketing the product. This situation has been getting worse since pandemic covid-19. This research aims to determine a marketing strategy for Pontianak food souvenirs MSMEs to increase their income. The research method uses a descriptive method with a SWOT analysis tool to determine alternative strategies. Samples were 19 informants consisting of 4 key informants and 15 regular informants. The SWOT analysis results led to a WO (Weakness - Opportunity) Strategy with five alter
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Agustina, Diah. "Fitur Social Commerce Dalam Website E-Commerce Di Indonesia." Informatika Mulawarman : Jurnal Ilmiah Ilmu Komputer 12, no. 1 (2017): 25. http://dx.doi.org/10.30872/jim.v12i1.219.

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Perkembangan penggunaan internet di masa kini, menempatkan internet sebagai teknologi yang umum digunakan dalam kehidupan sehari-hari. Tingginya akses netizen dalam mengakses social mediadan aktifitas pembelian online kemudian dimanfaatkan oleh pelaku bisnis dan pengguna internet itu sendiri untuk melakukan social commerce. Social commercemerupakan e-commercemelalui social mediaatau dengan memanfaatkan fitur-fitur sosial yang biasanya ada dalam social media. Perkembangan social commercemendorong pelaku e-commerceuntuk mengaplikasikan fitur social commerceke dalam website e-commercemereka. Dala
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Ms. Kanika Bajaj, Ms Kanika Bajaj, and Dr Rishabh Saxena Dr. Rishabh Saxena. "E-commerce and Sustainability: Evaluating the Environmental Impact of Online Retail." International Journal of Business and Management Invention 14, no. 5 (2025): 149–56. https://doi.org/10.35629/8028-1405149156.

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E-commerce's rapid expansion has revolutionised retail, giving customers worldwide unprecedented convenience and accessibility. However, the digital revolution has raised environmental issues. The research study "Ecommerce and Sustainability: Evaluating the Environmental Impact of Online Retail." is summarised in this abstract. The study examines the environmental impacts of e-commerce over its life cycle. E-commerce's environmental sustainability is assessed across production, transportation, packaging, and disposal. The literature review highlights e-commerce's environmental impacts, includi
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Zhao, Qun, Chun-Der Chen, Zhongyun Zhou, and Ruihan Mao. "Factors Influencing Consumers' Intentions to Switch to Live Commerce From Push-Pull-Mooring Perspective." Journal of Global Information Management 31, no. 1 (2023): 1–30. http://dx.doi.org/10.4018/jgim.319972.

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Conventional e-commerce retailers are less advantageous in attracting online consumers than streamers in live commerce. In China, live commerce has gradually become the mainstream sales channel. Based on the push-pull-mooring model of migration theory, this study aims to identify the reasons that urge online consumers to switch from shopping on conventional e-commerce to live commerce, as well as the potential obstacles of such a switch. About 306 Chinese consumers with conventional e-commerce and live-stream shopping experience participated in this study. The results indicate that live commer
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Adzani, Amanda Restu, and Sylvia Diana Purba. "INTENTION TO STAY MILENIAL PADA 5 E-COMMERCE TERBESAR DI INDONESIA: EFEK KARAKTERISTIK PEKERJAAN, STRES KERJA, DAN DUKUNGAN PEER & SUPERVISOR [INTENTION TO STAY MILLENIALS IN INDONESIA'S 5 BIGGEST E-COMMERCES: EFFECTS OF JOB CHARACTERISTICS, WORK STRESS, AND PEER & SUPERVISOR SUPPORT]." DeReMa (Development Research of Management): Jurnal Manajemen 17, no. 1 (2022): 67. http://dx.doi.org/10.19166/derema.v17i1.4302.

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Bai, Shizhen, and Xuelian Jia. "Agricultural Supply Chain Financing Strategies under the Impact of Risk Attitudes." Sustainability 14, no. 14 (2022): 8787. http://dx.doi.org/10.3390/su14148787.

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Bank and e-commerce financing strategies are the main ways for farmers to solve the problem of capital shortage. Aiming at the uncertainty risk of the output of the agricultural product supply chain, we consider the risk attitudes of farmers; construct the Stackelberg game model under different financing strategies to obtain the optimal decision of e-commerce and farmers; and explore the expected output factors, the degree of farmers’ risk aversion, e-commerce’s interest rates on the decision-making results. Our research found that farmers with low-risk aversion prefer to choose the e-commerce
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Li, Xiao Bo. "Research of E-Commerce Negotiation Strategies on Genetic Algorithm." Advanced Materials Research 433-440 (January 2012): 4020–24. http://dx.doi.org/10.4028/www.scientific.net/amr.433-440.4020.

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With the electronic commerce's unceasing development, the traditional electronic commerce(e-commerce) flow and the support technology are facing up to the huge challenge. Therefore, it becomes a urgent needs to change traditional commerce pattern, as well as enhance the transaction efficiency and increase intellectualized degree of the transactions. But the agent technology's appearance has provided the new turning point for the intellectualization electronic commerce's development, also arose at the historic moment based on the agent e-commerce model. The agent technology and the genetic algo
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Kim, Jiyoung. "Gentrifier l’altérité : diversité et blanchité dans les restaurants du quartier du canal Saint-Martin à Paris." Espaces et sociétés 190, no. 3 (2024): 133–49. http://dx.doi.org/10.3917/esp.190.0133.

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Le phénomène de gentrification rime souvent avec l’éloge de la « mixité sociale » des habitants, ainsi que de la « diversité » des commerces de proximité. Dans ce contexte, comment cette dernière est-elle construite et travaillée par les entrepreneurs ? À partir d’une enquête de terrain menée entre 2017 et 2020 sur les restaurants du quartier du canal Saint-Martin, situé dans le X e arrondissement de Paris, l’article a pour but de mettre en lumière le processus de construction de la diversité, allant de pair avec la construction d’une altérité (in)acceptable. Nous étudions d’abord le travail d
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Andeh, Chioma P. R. "Designing A New Framework for Securing Electronic Commerce Systems at Design Phase: With A Special Reference to an Emerging Economy." International Journal of Advances in Scientific Research and Engineering (ijasre) 5, no. 9 (2019): 92–106. https://doi.org/10.31695/IJASRE.2019.33501.

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 In an emerging economy like Nigeria, internet-based businesses are growing at an exponential rate but this growth is highly threatened by many instances of fraud and e-systems’ compromise. While a lot of research work has been done on how to secure e-commerce transaction protocols, improve cryptographic schemes and amend the technical and business issues in e-commerce, the area of mitigating security challenges by incorporating security modules at design time has not been thoroughly explored. Hence, in this paper we present a framework for e-commerce security with a focus on four s
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Aadhish, S., G. Athithya, Babu Athul, R. Devu, and S. G. Suma. "Elevating E-Commerce: The Evolution of Virtual Try-On Technology." Research and Reviews: Advancement in Robotics 7, no. 3 (2024): 20–24. https://doi.org/10.5281/zenodo.13378919.

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<em>In recent years, virtual trial rooms have become increasingly popular and sought- after by retailers, particularly in the fashion industry, where they are viewed as transformative technology. "Virtual Try-On" represents a contemporary approach to shopping, offering customers the ability to engage in realistic dress fittings through marker-based Augmented Reality (AR) technology. Developed utilizing Lens Studio for AR effects creation, this virtual trial room is easily accessible on mobile devices. Users are provided with the opportunity to try on a diverse range of clothing and accessories
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Noori, Rouhollah, Ardakan Mohammad Abouei, and Mohammad Rahim Esfidani. "Design and Development of E-commerce Training Packages in Iran." Research in Educational Systems 5, no. 13 (2012): 59–89. https://doi.org/10.5281/zenodo.13959900.

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One of the fundamental challenges faced by developing countries in e-commerce is the training and capacity building of human resources. The e-commerce training and awareness project in the Islamic Republic of Iran was defined with the aim of identifying the actors and players in e-commerce and designing appropriate courses tailored to their needs. Following this main objective, potential learner groups were initially identified using the economic actors model and Turban's e-commerce model. In the next step, the main roles of each of the actors and players in the field of e-commerce were determ
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Rasuli, Behrooz, Hamid Kazemi, Hafezi Mehdi Alipour, and Ebrahim Heydari. "Barriers and Challenges to Develop Online Bookstores in Iran: Viewpoints from Managers." National Studies on Librarianship and Information Organization 28, no. 3 (2017): 108–22. https://doi.org/10.5281/zenodo.14001052.

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**Objective:** To identify the barriers and challenges affecting the development of online bookstores in Iran. **Methodology:** A qualitative approach was employed, utilizing the "Miles and Huberman" method for analyzing qualitative data. Interviews were conducted with six managers of the largest online bookstores in Iran. The interviews were transcribed and analyzed using MAXQDA software, followed by coding and categorization into broader thematic areas. **Findings:** The barriers and challenges to the development of online bookstores in Iran can be categorized into four groups: network infra
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Researcher. "THE EXPANSION OF E-COMMERCE AND ITS CONTRIBUTION TO GLOBAL ECONOMIC INTEGRATION: INVESTIGATING CROSS-BORDER DIGITAL TRANSACTIONS AND MARKET ACCESSIBILITY IN DEVELOPING ECONOMIES." International Journal of Global Economics (IJGE) 2, no. 1 (2025): 1–6. https://doi.org/10.5281/zenodo.14725178.

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E-commerce has transformed global trade, fostering economic integration through cross-border digital transactions. This paper explores how e-commerce enhances market accessibility, especially in developing economies, by analyzing trends and challenges. Drawing from literature predating, this study highlights key drivers, opportunities, and barriers to global economic integration via e-commerce. Quantitative insights illustrate e-commerce's role in bridging economic disparities.
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Livanny, Anggreni Meilin Sherly Anzaini Rosalina Metta Tirtha Nathania Evelyn Felicia. "Pengaruh Online Customer Review Terhadap Keputusan Pembelian Produk Kecantikan di E-Commerce Menggunakan Variabel Mediasi." Madani: Jurnal Ilmiah Multidisiplin 1, no. 11 (2023): 343–53. https://doi.org/10.5281/zenodo.10257418.

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Penelitian ini bertujuan&nbsp; untuk&nbsp;menguji Pengaruh Online Customer Review Terhadap Keputusan Pembelian Produk Kecantikan di E-Commerce Menggunakan variabel Mediasi.Penelitian ini menggunakan pendekatan kuantitatif.Penelitian ini menggunakan metode purposive sampling.Target dalam penelitian ini adalah konsumen&nbsp; yang pernah berbelanja produk kecantikan pada aplikasi E-commerce.Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian produk kecantikan melalui aplikasi e-commercee berdasarkan kepercayaannya terhadap online customer review .Teknik pengambilan data menggun
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