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Relevant bibliographies by topics / E-Consumer Behavior

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Academic literature on the topic 'E-Consumer Behavior'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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Journal articles on the topic "E-Consumer Behavior"

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Alshweesh, Rukana, and Dr Srinivas Bandi. "The Impact of E-Commerce on Consumer Purchasing Behavior: The Mediating Role of Financial Technology." International Journal of Research and Review 9, no. 2 (2022): 479–99. http://dx.doi.org/10.52403/ijrr.20220261.

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The study aimed to determine the impact of e-commerce on the consumer's purchasing behavior with the presence of financial technology as an intermediate variable in large-scale food and consumer goods stores in Jordan, to achieve the goal of the study, the researcher relied on the descriptive and internal approach, an analytical approach, and the study sample consisted of all workers in large consumers and food stores in Jordan is within the high administrative levels, in addition to workers in IT departments, by (408) individuals, to whom the researcher distributed the study tool. Electronica

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Qu, Yanyi. "Research on Purchasing Behavior Pattern of E-commerce Platform Consumers Based on Big Data Analysis." Advances in Economics, Management and Political Sciences 177, no. 1 (2025): 187–91. https://doi.org/10.54254/2754-1169/2025.22481.

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In the era of booming e-commerce, consumer purchasing behaviors are becoming more complex. This study combines consumer behavior theory with big data analysis to explore the characteristics and patterns of e-commerce platform consumers' purchasing behavior. It innovatively reveals the joint influence of personal characteristics, product attributes, and platform environments on purchasing decisions, constructs a real-time dynamic prediction model, and establishes a "predict-response" closed-loop system. The research refines the theoretical framework of e-commerce consumer behavior, provides pra

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Wang, Xintian, Meng Peng, Yan Li, et al. "How E-Commerce Product Environmental Information Influences Green Consumption: Intention–Behavior Gap Perspective." Sustainability 17, no. 6 (2025): 2337. https://doi.org/10.3390/su17062337.

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Product environmental information is considered a useful strategy to translate consumers’ intention into actual green product purchase behaviors. The underlying theoretical explanations of the importance of information await exploration. This research applies a theory of planned behavior lens to study the theorical mechanism of how product environmental information affects consumer behaviors in the e-commerce context. E-commerce product environmental information is covered in the theoretical model as a new variable which can be studied for its impact on consumer behaviors. As results show, the

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Jin young Hwang. "E-commerce and Consumer Behavior." World Journal of Advanced Research and Reviews 25, no. 1 (2025): 1132–43. https://doi.org/10.30574/wjarr.2025.25.1.0194.

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This dissertation examines consumer behavior in the realm of e-commerce, exploring the factors that influence online purchasing decisions and strategies that enhance customer engagement and loyalty. The rise of e-commerce has dramatically shifted consumer behavior, necessitating a deeper understanding of digital shopping dynamics. Through a mixed-method approach combining surveys, interviews, and data analysis from e-commerce platforms, this study investigates key elements like personalization, content marketing, loyalty programs, and trust-building factors. The findings reveal that personaliz

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Jinyoung Hwang. "E-commerce and Consumer Behavior." GSC Advanced Research and Reviews 19, no. 3 (2024): 361–71. http://dx.doi.org/10.30574/gscarr.2024.19.3.0139.

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The research investigates consumer behavior within e-commerce, focusing on the factors influencing online purchasing decisions and strategies to enhance customer engagement and loyalty. The study explores psychological, social, and technological elements that shape online behaviors, including personalization, trust-building mechanisms, and user experience optimization. Employing a mixed-methods approach, it examines how e-commerce businesses leverage data analytics, marketing strategies, and customer feedback to adapt to evolving consumer preferences. Special attention is given to the impact o

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Prastowo, Sugeng Lubar, and Muhammad Nur. "The Influence of e-Promotion, Trust, Convenience, and e-WOM on Purchase Decision with Consumer Behavior as a Mediator." PERFECT EDUCATION FAIRY 1, no. 2 (2023): 54–68. http://dx.doi.org/10.56442/pef.v1i2.307.

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This research examines the influence of e-Promotion, consumer trust, convenience, and e-WOM on the purchase decisions of Shopee consumers, with consumer behavior as a mediating variable. The research methodology employed a quantitative approach, utilizing non-probability purposive sampling with a sample size of 494 respondents. Data analysis was conducted using descriptive and inferential statistics, employing the Smart PLS 3.0 software. The research findings demonstrate that trust, convenience, and e-WOM have a significant direct impact on consumer behavior, whereas e-Promotion does not direc

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Azhar, Maliha, Hafsa Sherwani, Rao Akmal Ali, and Sana Mariam. "The impact of e-banking service quality (reliability) on customer purchase intention with mediating effect of customer satisfaction." Journal of Excellence in Management Sciences 3, no. 1 (2024): 180–90. http://dx.doi.org/10.69565/jems.v3i1.218.

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This research explores the mediating role of consumer satisfaction in the quality (reliability) of e-banking services and customers' intent to purchase. The study examines the connection between service qualities, consumer satisfaction, and purchasing intentions in e-banking through rigorous empirical analysis. Data is collected using surveys or other appropriate methodologies to capture the perceptions and behaviors of e-banking consumers. The findings reveal that consumer satisfaction significantly mediates the relationship between the level of online banking services and clients' intent to

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Yadav, Nisha, Mayuri Thoke, Riya Shrivastav, and Vibhuti Prajapati. "Consumer Behavior in online purchasing." International Journal of Advanced Multidisciplinary Research and Studies 4, no. 3 (2024): 1108–12. http://dx.doi.org/10.62225/2583049x.2024.4.3.2908.

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Consumer behavior in online purchasing has become a crucial area of study in the digital age. With the proliferation of e-commerce platforms and the increasing availability of products and services online, understanding how consumers make choices in the digital marketplace is essential for both businesses and researchers. This study explores the various factors that influence consumer behavior in online purchasing, including product information, website design, trust, security, and social influence. Consumers often engage in extensive information search before making an online purchase, and th

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Sun, Xi. "Impact of Consumer Satisfaction on Fresh E-commerce Repeat Purchase Behavior." E3S Web of Conferences 257 (2021): 02074. http://dx.doi.org/10.1051/e3sconf/202125702074.

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Fresh e-commerce appeals to consumers with its fast speed, easy operation, low price and various types in the field of fresh. However, the fresh e-commerce market is facing unprecedented competitive pressure. The repeat purchase behavior of consumers has become the focus of fresh e-commerce enterprises. Based on the literature research of consumer satisfaction and fresh e-commerce repeat purchase behavior, through the investigation of online shopping experience of consumers using fresh e-commerce and empirical research on the relationship between consumer satisfaction and fresh e-commerce repe

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Jahavi and Dr Vishal Vinayak. "CONSUMER BUYING BEHAVIOR OF CONSUMER DURABLE GOODS ON DIGITAL PLATFORMS." International Journal of Environmental Sciences 11, no. 8s (2025): 214–21. https://doi.org/10.64252/6es6pa58.

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Technology changes the standard of living of people in the world. There are various features which are included with durable goods like comfort and finesses. E-Commerce brings new experiences to the people in the market and this changes comes during the year 2020-2025. If we see in the Digital world, most of the items are included of durable goods. E-commerce provides great deals, special offers and discounts, it influence the consumers to buy the durable goods online. There are three factors which influence the consumer to buy the durable goods online, these are : Personal behavior( Interest

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Dissertations / Theses on the topic "E-Consumer Behavior"

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Xue, Xiang. "Determinants of Consumer Behavior in an e-Commerce Environment." Fogler Library, University of Maine, 2002. http://www.library.umaine.edu/theses/pdf/XueX2002.pdf.

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AMIMEUR, Rachel, and MULET Caterina NOCERAS. "Consumer's behavior and trust in E-commerce." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19032.

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Title: Consumer’s behavior and trust in E-commerce. Authors: AMIMEUR Rachel and NOCERAS MULET Caterina Supervisor: LJUNGQUIST Urban Level: Bachelor Thesis in Business and Administration, Marketing Key words: E-commerce, consumer’s behavior, buying behavior, Trust, pure players… Purpose: The purpose is to explore how people working in E-commerce can encourage customers purchase decision on internet by improving customer trust during the purchase. Frame of references: First of all, we give a definition of consumer behavior following by characteristics affecting it and a description of different

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Chrystal, M. "Linking consumer satisfaction to consumer behavior and retailer revenues : an empirical analysis of e-commerce performance influencers." Thesis, University of Liverpool, 2017. http://livrepository.liverpool.ac.uk/3006802/.

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The aim of this research was to develop a validated set of actions that would lead to sustainable improvements in business performance and consumer attitudes for a production e-commerce website in the United States. In order to achieve the research objective a participatory action research methodology was utilized to generate quantitative and qualitative data and analysis through a mixed-methods approach. At completion, this effort was responsible for the development of new organizational knowledge and a series of managerial and business practice changes. The resulting business practice change

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Wagner, Gerhard [Verfasser]. "Multichannel e-commerce: consumer behavior across e-channels and e-channel touchpoints [[Elektronische Ressource]] / Gerhard Wagner." Siegen : Universitätsbibliothek der Universität Siegen, 2015. http://d-nb.info/1075911621/34.

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Ma, Jing Xiao. "The research of mobile e-commerce on influence factors of consumer purchase behavior." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3881887.

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Baeva, Anelina Yasenova. "Online consumer behavior : Web experience elements in online clothing market." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/17951.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.<br>Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retaile

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Trent, M. J. W. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Diss., Lincoln University, 2007. http://hdl.handle.net/10182/427.

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To date much of the literature on consumers' concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative. In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers' concerns.

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LEANZA, FEDERICA. "CONSUMER SPATIAL BEHAVIOR: L'INFLUENZA DELLO STORE LAYOUT SUL DECISION-MAKING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2018. http://hdl.handle.net/10280/39112.

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Oggi le aziende riconoscono come i comportamenti d’acquisto del cliente siano influenzati dall’atmosfera del mondo retail. Le caratteristiche del punto vendita e le sue potenzialità multisensoriali rappresentano una componente fondamentale capace di influenzare il processo di scelta del consumatore da un punto di vista cognitivo ma soprattutto emotivo. Il presente lavoro di tesi propone un’indagine interdisciplinare con l’intenzione di analizzare la figura del consumatore in diversi contesti d’acquisto. Il macro-obiettivo è verificare l’impatto percettivo, cognitivo ed emotivo per comprendere

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LEANZA, FEDERICA. "CONSUMER SPATIAL BEHAVIOR: L'INFLUENZA DELLO STORE LAYOUT SUL DECISION-MAKING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2018. http://hdl.handle.net/10280/39112.

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Oggi le aziende riconoscono come i comportamenti d’acquisto del cliente siano influenzati dall’atmosfera del mondo retail. Le caratteristiche del punto vendita e le sue potenzialità multisensoriali rappresentano una componente fondamentale capace di influenzare il processo di scelta del consumatore da un punto di vista cognitivo ma soprattutto emotivo. Il presente lavoro di tesi propone un’indagine interdisciplinare con l’intenzione di analizzare la figura del consumatore in diversi contesti d’acquisto. Il macro-obiettivo è verificare l’impatto percettivo, cognitivo ed emotivo per comprendere

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Edman, Anna, and Johanna Marklinder. "Kundanpassad returhantering : E-handelsföretag och deras kunder, en studie om klädbranschen." Thesis, Linköpings universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-120787.

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Bakgrund: Majoriteten av e-handelsföretagen verksamma inom klädbranschen når inte lönsamhet vilket till viss del beror på den höga returandelen som i dagsläget ligger mellan 20-50 procent. Returandelen har ökat under de senaste åren och tros öka även i framtiden. Genom att minska sina returer med ett fåtal procent skulle e-handelsföretag kunna spara flera miljoner, dock kan kundlojaliteten gå förlorad om inte företaget möter kundens förväntningar gällande returhanteringen. Syfte: Syftet är att identifiera olika kunders returbeteenden för att förstå hur företagens returhantering kan anpassas ti

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Books on the topic "E-Consumer Behavior"

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editor, Nigro Giampiero, ed. La moda come motore economico: Innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori = Fashion as an economic engine : process and product innovation, commercial strategies, consumer behavior. Firenze University Press, 2022.

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Codeluppi, Vanni. Consumo e comunicazione: Merci, messaggi e pubblicità nelle società contemporanee. F. Angeli, 1989.

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Simone, Tosi, ed. Consumi e partecipazione politica: Tra azione individuale e mobilitazione collettiva. F. Angeli, 2006.

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Nigro, Giampiero, ed. La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior. Firenze University Press, 2022. http://dx.doi.org/10.36253/978-88-5518-565-3.

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The study of the textile sector has always been central to economic history: from reconstructions of the dynamic growth in the medieval wool industry, to the rise of silk and light and mixed fabrics in the modern era, to the driving role of cotton in the industrialisation process. Although the dynamics of textile manufacturing are closely linked to the transformations of fashion, economic history has long neglected its role as a factor in economic change, treating it primarily as a kind of exogenous catalyst. This book makes a decisive contribution to the understanding of a fundamental transfo

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Vijay, Mahajan, ed. Digital marketing: Global strategies from the world's leading experts. Wiley, 2001.

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Simone, Maria Grazia. Consumo e crisi economica: Risvolti esistenziali e prospettive educative. Guida, 2012.

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Furlanetto, Annarita. Voci e consenso in sanità: Soddisfazione e legittimazione dei cittadini nella Regione Veneto. FrancoAngeli, 2007.

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Limeira, Tania Maria Vidigal. A internet, o comportamento do consumidor e as práticas de marketing. Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Núcleo de Pesquisas e Publicações, 2001.

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Diana Nogueira de Oliveira Lima. Sujeitos e objetos do sucesso: Antropologia do Brasil emergente. Garamond, 2008.

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Petterle, Andiara. Poderosas consumidoras: O que quer e pensa a nova mulher brasileira. Rede de Mulheres Editora, 2010.

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Book chapters on the topic "E-Consumer Behavior"

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Volo, S., and A. Irimiás. "Consumer Behavior in e-Tourism." In Handbook of e-Tourism. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-48652-5_8.

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Volo, S., and A. Irimiás. "Consumer Behavior in e-Tourism." In Handbook of e-Tourism. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-05324-6_8-1.

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Migkos, Stavros, Androniki Katarachia, Ioannis Antoniadis, and Vaggelis Saprikis. "The Influence of Social Media Marketing on Consumer Behavior: Evidence from the Greek Market." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_49.

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AbstractThe role of social media has undoubtedly increased in recent years, both in terms of its use in advertising and digital marketing, influencing consumers to their choices and shaping their buying behavior in many cases. Therefore, it is essential to study their influence on consumer behavior by investigating the factors affecting it. Hence, based on an extant literature review, this study investigates the influence of digital marketing in the modern era and the degree to which it affects individuals’ buying behavior. Our research was based on a questionnaire research tool, which was dis

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Yang, Yanxia, and Grace Deng. "Behavior Study on Consumer Driven e-Commerce." In Cross-Cultural Design. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07308-8_47.

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Li, Jiazhe, and Boren Xiao. "Consumer Behavior Towards e-Waste and Carbon Neutrality." In Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-246-0_9.

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Dąbrowska, Anna, Alicja Fandrejewska, Elżbieta Stańczyk, and Katarzyna Szalonka. "Consumer Behavior in Selected European Countries Toward Innovative e-Health Services." In Consumer and Innovations in e-Health Services. Productivity Press, 2025. https://doi.org/10.4324/9781003507307-3.

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Pollak, Frantisek, Peter Markovic, Jan Vachal, and Roman Vavrek. "Analysis of E-Consumer Behavior During the COVID-19 Pandemic." In EAI/Springer Innovations in Communication and Computing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78303-7_6.

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Mitrevski, Pece, and Ilija Hristoski. "e-Consumer Online Behavior: A Basis for Obtaining e-Commerce Performance Metrics." In Communications in Computer and Information Science. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-19325-5_15.

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Xiao, Shuang, and Jiang Tian. "A Study of Value-Based Consumer Behavior Under E-Business Environment." In Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013). Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40060-5_33.

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Pabalkar, Vanishree. "Price—Impact on Consumer Behavior Through e-commerce and Future Opportunities." In Pandemic to Endemic. Routledge, 2024. http://dx.doi.org/10.4324/9781003450931-17.

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Conference papers on the topic "E-Consumer Behavior"

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Sai, Koraboina Sumith, Dubba Manjunatha Reddy, Simran Pradhan, S. A. Angayarkanni, V. Rajaram, and B. Balakiruthiga. "Eco-Connect: Examining Consumer Behavior and Sustainability in E-Commerce." In 2025 Fourth International Conference on Power, Control and Computing Technologies (ICPC2T). IEEE, 2025. https://doi.org/10.1109/icpc2t63847.2025.10958659.

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Bulgakova, Oleksandra, and Viacheslav Zosimov. "Modeling the Impact of External Factors on E-Commerce Consumer Behavior." In 2024 IEEE 19th International Conference on Computer Science and Information Technologies (CSIT). IEEE, 2024. https://doi.org/10.1109/csit65290.2024.10982577.

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Sollapur, Shrishail B., Rajkumari Ghosh, and Surjeet Yadav. "Understanding the Connection Between Search and Consumer Behavior Models in E-commerce." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10725302.

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Shah, Manita D., Naresh Sharma, and Khushboo Sharma. "Predictive Insights With Machine Learning and Consumer Behavior Models in E-commerce." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10725523.

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Shaikh, Irfan Abdul Karim, Nawab Akram, Prathima Gamini, A. A. Ahamed Haris, Daniel Pilli, and V. Bhoopathy. "Understanding E-consumer Online Behavior: Establishing E-commerce Performance Metrics through BERT-Light BGM Approach." In 2024 International Conference on Intelligent Algorithms for Computational Intelligence Systems (IACIS). IEEE, 2024. http://dx.doi.org/10.1109/iacis61494.2024.10721911.

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Sun, Yiping, Yijun Xiang, Dongxian Zou, Na Li, and Haotian Chen. "A Multi-Objective Recommender System for Enhanced Consumer Behavior Prediction in E-Commerce." In 2024 IEEE 6th International Conference on Power, Intelligent Computing and Systems (ICPICS). IEEE, 2024. https://doi.org/10.1109/icpics62053.2024.10796677.

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Lu, Huishan, and JiaHui Liang. "Consumer Behavior Analysis Model of Cross-border E-commerce Based on Big Data." In 2024 International Conference on Power, Electrical Engineering, Electronics and Control (PEEEC). IEEE, 2024. https://doi.org/10.1109/peeec63877.2024.00136.

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Kumar, Gaurav, G. Devayani, C. Saraswathi, R. Melba Kani, Sandeep Dongre, and M. S. Mohamed Mallick. "Exploring Consumer Behavior in E-Commerce with AI Personalization and Market Trends Analysis Models." In 2025 3rd International Conference on Integrated Circuits and Communication Systems (ICICACS). IEEE, 2025. https://doi.org/10.1109/icicacs65178.2025.10967904.

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R, Deepika, and Kandavel R. "Mining Consumer Behavior Patterns in E-Commerce Using Apriori Algorithm and Sequential Pattern Analysis." In 2025 International Conference on Automation and Computation (AUTOCOM). IEEE, 2025. https://doi.org/10.1109/autocom64127.2025.10956521.

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Wang, Weiwei, and Xiaoxiao Li. "Consumer Intention Recognition and Behavior Prediction of Social E-commerce Users Based on Multimodal Fusion." In 2024 International Conference on Telecommunications and Power Electronics (TELEPE). IEEE, 2024. http://dx.doi.org/10.1109/telepe64216.2024.00112.

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Reports on the topic "E-Consumer Behavior"

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Bian, Wenlong, Lin William Cong, and Yang Ji. The Rise of E-Wallets and Buy-Now-Pay-Later: Payment Competition, Credit Expansion, and Consumer Behavior. National Bureau of Economic Research, 2023. http://dx.doi.org/10.3386/w31202.

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Nguyen, Nhung. Online Shopping Transformation and It’s Impacts on Small Business and Consumer Behavior During the Covid-19 Pandemic: Implementing E-Marketing Strategies for Small Business. Iowa State University, 2022. http://dx.doi.org/10.31274/cc-20240624-1081.

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Ferdous, Zannatul, and Wahid bin Ahsan. Customer Experiences with E-commerce Returns in Bangladesh: Effects on Satisfaction, Trust, and Loyalty. Userhub, 2024. http://dx.doi.org/10.58947/journal.nfqj67.

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The rapid expansion of e-commerce in Bangladesh has revolutionized consumer behavior, providing convenience while creating challenges in managing product returns. This study examines customer experiences and perceptions of e-commerce returns in Bangladesh, focusing on critical factors like product discrepancies, refund processing delays, return policy transparency, and customer service issues. Using a mixed-methods approach, data was collected from 151 survey respondents and 18 interviews with customers, e-commerce employees, and logistics personnel. The findings reveal that product misreprese

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Abounabhan, Mary, Awa Diouf, Fabrizio Santoro, Carlos Sakyi-Nyarko, and Celeste Scarpini. Mobile Money Taxes: Knowledge, Perceptions and Politics. The Case of Ghana. Institute of Development Studies, 2024. http://dx.doi.org/10.19088/ictd.2024.056.

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Consumer-level mobile money taxes are particularly controversial, and have sparked large-scale protests – prompting policy revisions in various countries, including Uganda, Côte d’Ivoire, and Benin. Ghana’s electronic transfer levy (e-levy) followed this trend of public dissent, and triggered the country’s first budgetary rejection since 1981. Not surprisingly, the trend in mobile money usage in Ghana showed a sharp decrease in overall volume and value of mobile money transactions after implementation of the tax. This was followed by a gradual rise back to usage before the e-levy, coinciding w

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Volpe Martincus, Christian, Monika Sztajerowska, and Mariana Belén Santi. Consumers and Firms in International Trade. Inter-American Development Bank, 2024. http://dx.doi.org/10.18235/0012977.

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Modern theoretical and empirical analyses in international trade typically focus on firms as the sole trading actors. This is consistent with the fact that firms have traditionally accounted for the vast majority of trade and, hence, examining their behavior allows for fully characterizing trade margins and assessing their determinants. Emerging and rapidly growing trade modalities such as cross-border e-commerce have started to change this by making it easier for individuals to directly engage in international sales and purchases. However, to what extent and how consumers directly participate

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LaRaine Ingram, Keisha. Applied Sales Predictive Analytics for Business Development. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.2.

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In the dynamic business environment, leveraging predictive analytics for sales optimization and business development has become crucial for achieving sustained growth. As the e-commerce landscape continues to evolve, many e-businesses must harness the power of predictive analytics to anticipate sales trends and optimize business development strategies. This paper explores the application of sales predictive analytics, focusing on its role in forecasting sales, optimizing resource allocation, and enhancing customer relationship management. The application of predictive analytics in sales foreca

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