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Dissertations / Theses on the topic 'E-Consumer Behavior'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Xue, Xiang. "Determinants of Consumer Behavior in an e-Commerce Environment." Fogler Library, University of Maine, 2002. http://www.library.umaine.edu/theses/pdf/XueX2002.pdf.

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AMIMEUR, Rachel, and MULET Caterina NOCERAS. "Consumer's behavior and trust in E-commerce." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19032.

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Title: Consumer’s behavior and trust in E-commerce. Authors: AMIMEUR Rachel and NOCERAS MULET Caterina Supervisor: LJUNGQUIST Urban Level: Bachelor Thesis in Business and Administration, Marketing Key words: E-commerce, consumer’s behavior, buying behavior, Trust, pure players… Purpose: The purpose is to explore how people working in E-commerce can encourage customers purchase decision on internet by improving customer trust during the purchase. Frame of references: First of all, we give a definition of consumer behavior following by characteristics affecting it and a description of different

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Chrystal, M. "Linking consumer satisfaction to consumer behavior and retailer revenues : an empirical analysis of e-commerce performance influencers." Thesis, University of Liverpool, 2017. http://livrepository.liverpool.ac.uk/3006802/.

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The aim of this research was to develop a validated set of actions that would lead to sustainable improvements in business performance and consumer attitudes for a production e-commerce website in the United States. In order to achieve the research objective a participatory action research methodology was utilized to generate quantitative and qualitative data and analysis through a mixed-methods approach. At completion, this effort was responsible for the development of new organizational knowledge and a series of managerial and business practice changes. The resulting business practice change

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Wagner, Gerhard [Verfasser]. "Multichannel e-commerce: consumer behavior across e-channels and e-channel touchpoints [[Elektronische Ressource]] / Gerhard Wagner." Siegen : Universitätsbibliothek der Universität Siegen, 2015. http://d-nb.info/1075911621/34.

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Ma, Jing Xiao. "The research of mobile e-commerce on influence factors of consumer purchase behavior." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3881887.

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6

Baeva, Anelina Yasenova. "Online consumer behavior : Web experience elements in online clothing market." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/17951.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.<br>Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retaile

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Trent, M. J. W. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Diss., Lincoln University, 2007. http://hdl.handle.net/10182/427.

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To date much of the literature on consumers' concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative. In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers' concerns.

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LEANZA, FEDERICA. "CONSUMER SPATIAL BEHAVIOR: L'INFLUENZA DELLO STORE LAYOUT SUL DECISION-MAKING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2018. http://hdl.handle.net/10280/39112.

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Oggi le aziende riconoscono come i comportamenti d’acquisto del cliente siano influenzati dall’atmosfera del mondo retail. Le caratteristiche del punto vendita e le sue potenzialità multisensoriali rappresentano una componente fondamentale capace di influenzare il processo di scelta del consumatore da un punto di vista cognitivo ma soprattutto emotivo. Il presente lavoro di tesi propone un’indagine interdisciplinare con l’intenzione di analizzare la figura del consumatore in diversi contesti d’acquisto. Il macro-obiettivo è verificare l’impatto percettivo, cognitivo ed emotivo per comprendere

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LEANZA, FEDERICA. "CONSUMER SPATIAL BEHAVIOR: L'INFLUENZA DELLO STORE LAYOUT SUL DECISION-MAKING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2018. http://hdl.handle.net/10280/39112.

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Oggi le aziende riconoscono come i comportamenti d’acquisto del cliente siano influenzati dall’atmosfera del mondo retail. Le caratteristiche del punto vendita e le sue potenzialità multisensoriali rappresentano una componente fondamentale capace di influenzare il processo di scelta del consumatore da un punto di vista cognitivo ma soprattutto emotivo. Il presente lavoro di tesi propone un’indagine interdisciplinare con l’intenzione di analizzare la figura del consumatore in diversi contesti d’acquisto. Il macro-obiettivo è verificare l’impatto percettivo, cognitivo ed emotivo per comprendere

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Edman, Anna, and Johanna Marklinder. "Kundanpassad returhantering : E-handelsföretag och deras kunder, en studie om klädbranschen." Thesis, Linköpings universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-120787.

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Bakgrund: Majoriteten av e-handelsföretagen verksamma inom klädbranschen når inte lönsamhet vilket till viss del beror på den höga returandelen som i dagsläget ligger mellan 20-50 procent. Returandelen har ökat under de senaste åren och tros öka även i framtiden. Genom att minska sina returer med ett fåtal procent skulle e-handelsföretag kunna spara flera miljoner, dock kan kundlojaliteten gå förlorad om inte företaget möter kundens förväntningar gällande returhanteringen. Syfte: Syftet är att identifiera olika kunders returbeteenden för att förstå hur företagens returhantering kan anpassas ti

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Jia, Xiao. "HOW E-WOM INFLUENCES CONSUMER BEHAVIOR IN AN OMNI-CHANNEL RETAILER ENVIRONMENT: A BRAND ATTITUDE MODERATED MODEL." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469278764.

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Andersson, Elias. "The impact of UI design on reseller behavior." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-18692.

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The study assesses the influence certain individual factors have on reseller employees online purchasing behavior, after various UI alterations were implemented on a leading tech manufacturer’s web application. A total of 207 reseller employees, from 46 different countries, participated in an 8 week long within-subjects designed A/B test. By examining four different individual factors (age, gender, education/income and culture) and the participants usage analytics data, it was possible draw some pertinent conclusions as to how resellers are affected by UI alterations. The results confirm what

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Lee, Misuk. "Airline passengers' online search and purchase behaviors." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/29605.

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Thesis (Ph.D)--Industrial and Systems Engineering, Georgia Institute of Technology, 2010.<br>Committee Chair: Garrow, Laurie; Committee Co-Chair: Castillo, Marco; Committee Co-Chair: Goldsman, David; Committee Member: Griffin, Paul; Committee Member: White, Chelsea (Chip). Part of the SMARTech Electronic Thesis and Dissertation Collection.

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Engesser, Valeska Katharina, and Inna Sawatzki. "Consumer Restistance to Innovations : The Case of Electric Passenger Cars on Gotland." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-303085.

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Background: The Swedish island Gotland provides suitable conditions for the successful implementation of electric cars. Despite these conditions and the availability of the product in the Gotlandic market, electric cars do not find acceptance among consumers on Gotland. This phenomenon of consumer resistance behavior represents a rather under-researched area in current literature. Since resistance behavior is one of the main reasons responsible for the high failure rate of innovative products such as electric cars, this justifies the relevance of this study. Purpose: The aim of this study is t

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Toffolo, Alice <1991&gt. "Consumer Behavior come strumento d’analisi della proposta culturale Indagine condotta sul confronto tra mostre-evento e musei." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/9919.

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La tesi si propone come un’indagine attorno alla qualità della proposta culturale educativa delle mostre-evento. Il percorso logico seguito parte da un’analisi iniziale svolta su due livelli. Il primo si concentra sull’approfondimento degli strumenti sviluppati dalla disciplina del Consumer Behavior in merito ai prodotti artistico culturali, soffermandosi sulla revisione della letteratura e selezionando quegli approcci epistemologici maggiormente utilizzati per condurre analisi in quest’ambito. Il secondo approfondisce invece gli aspetti relativi alla qualità delle proposte culturali confronta

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Jansson, Victor. "Online shopping Behavior in Sweden and China : What is different about Chinese Consumers." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-275327.

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The Chinese E-commerce market is the largest in the world and E-commerce takes up more of the retail market in China than in western countries. Why are Chinese consumers such big spenders online? This thesis examines the differences in consumer shopping behavior in China and Sweden in the aims to find some of the factors explaining the reasons. Based on a review of previous research on consumer behavior a theoretical framework was created which was the foundation for a survey. Survey responses were collected through two surveys, with the same questions, conducted in the native language of Swed

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Jozanovic, Helena. "The pre-purchase journey of online shopping : A study of Swedish consumers’ online shopping pre-purchase phase." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32142.

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With changing environments and the development of technology, the online marketplace is a relevant field in need of continuous study. As consumer act and behave differently due to cultural aspects as well as individual characteristics and external influences, there is a need for research in order to understand their behavior in this changing marketplace. This paper investigates the elements of Swedish online consumers’ pre-purchase journeys, and sought out to contribute in terms of illustrating the online shopping journey in today’s online environment from a consumer perspective. It does so ba

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Mutlu, Nevin. "Optimal demand shaping strategies for dual-channel retailers in the face of evolving consumer behavior." Diss., Virginia Tech, 2016. http://hdl.handle.net/10919/79657.

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The advent of the Internet has not only enabled traditional brick-and-mortar retailers to open online channels, but also provided a platform that facilitated consumer-to-consumer information exchange on retailers and/or products. As a result, the purchasing decisions of today's consumers are often affected by the purchasing decisions of other consumers. In this dissertation, we adopt an interdisciplinary approach that brings together tools and concepts from operations management, economics, systems dynamics and marketing literatures to create analytical models in order to address a dual-chan

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ALVINO, Letizia. "Consumer Neuroscience: New directions in predicting consumers' behavior and their preferences for product characteristics." Doctoral thesis, Università degli studi del Molise, 2018. http://hdl.handle.net/11695/83721.

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La presente tesi di dottorato è indirizzata allo studio di una nuova disciplina nata dall’unione di Marketing, Psicologia e Neuroscienze, anche nota come Consumer Neuroscience. La tesi si focalizza sulle esistenti e potenziali cause che identificano, definiscono e influenzano il processo decisionale e il comportamento di acquisto. La tesi mira a contribuire sia agli aspetti teorici che a quelli pratici nel campo di studi della Consumer Neuroscience. La tesi è costituita da un esame della letteratura e una ricerca qualitativa. L’analisi della letteratura mira a stabilire i benefici e i risul

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Johal, Ritu. "Konsumentens upplevda risk inför onlineköp : En kvalitativ studie om riskupplevelsen inom e-handel." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35421.

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Bakgrund: En stadig växande e-handel har medfört förändringar hos konsumenternas beteende. Forskning inom detta blir därmed allt mer viktigare för onlinebutikerna, eftersom god insikt i beteendet hos konsumenterna genererar konkurrensfördelar. Konsumenternas beteende påverkas av flera faktorer och en av faktorerna är upplevd risk, som kan utgöra ett hinder i konsumenternas köpbeslut. Upplevd risk har en större inverkan på konsumenter vid e-handel än vid fysisk handel och det beror på att den fysiska interaktionen saknas vid e-handel. Därmed blir det allt viktigare för onlinebutikerna att skapa

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Boman, Andersson Robin, and Emelie Lemberg. "Covid-19 related emotional states shaping the consumer : An empirical investigation of the negative emotional states impact on the changing consumer behaviour during Covid-19 in Sweden." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104732.

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This bachelor thesis examines the Swedish consumer behaviour during the Covid-19 pandemic and how negative emotional states impact the choice of grocery shopping. The concept of consumer behavior and the impact of negative emotional states is a topic that gained interest during the last couple of years. However, it is still an underexplored subject. Therefore, the purpose of this research is to develop an understanding of how perceived negative emotional states impact consumer behaviour in the grocery shopping context. In the current situation during the Covid-19 pandemic, consumer behaviour

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Jacka, Julia, Martina Lindnert, and Thilde Övringe. "Showrooms som kompletterar e-handel : En kvalitativ studie." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67434.

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Ämne: E-handeln är en av de snabbast växande shoppingkanalerna och 2016 utförde konsumenterna 51 procent av sina köp online. Under 2016 ökade e-handeln i Sverige med 16 procent jämfört med år 2015. Men det finns fortfarande många svagheter och konsumenter saknar fysisk kontakt med produkten. Vi kommer i denna uppsats undersöka hur showrooms kan hjälpa till att komplettera e-handel genom att skapa en fysisk plats där kunder kan känna på produkten och sedan beställa hem den. Problemdiskussion: En orsak till att e-handeln har ökat drastiskt är att konsumenterna får möjlighet till större kontr

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Nazari, Haron, and W. G. "E-konsumenternas köpbeteende och leveransalternativ som konkurrensmedel : Ett kvalitativ och kvantitativ flerfalls studie." Thesis, Högskolan i Gävle, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-20502.

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E-handel är en revolutionerande industri som växer ständigt och kommer med all sannolikhet att fortsätta växa i en accelererande fart. Syftet med denna studie är att få en överblick över vilka faktorer som påverkar svenska konsumenters köpbeteende i samband med e-handel. Samt vilka faktorer som spelar en anspelande roll vid val av leveransaktör för e-handelsföretagen. Studien visar hur valet av leveransaktör kan påverka både konsument och företag och vilka krav som ställs i samband med en leverans. Insamlingen av teori och data genomfördes med hjälp av en litteratur studie, enkätundersökninga

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Zhao, Bo [Verfasser], Ramin [Akademischer Betreuer] Yahyapour, Ramin [Gutachter] Yahyapour, and Xiaoming [Gutachter] Fu. "Consumer Behavior Analysis and Repeat Buyer Prediction for E-commerce / Bo Zhao ; Gutachter: Ramin Yahyapour, Xiaoming Fu ; Betreuer: Ramin Yahyapour." Göttingen : Niedersächsische Staats- und Universitätsbibliothek Göttingen, 2019. http://d-nb.info/1201884594/34.

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Ishikane, Estrada Silvana Jimena. "Estrategias Inbound de fidelización relacionadas a la recompra online de prendasde vestir femeninas en tiendas por departamento." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652780.

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El presente trabajo tiene como objetivo analizar la relación entre las estrategias inbound en la fidelización y la recompra de prendeas de vestir femeninas en tiendas por departamento. Por ello se analizarán variables como estrategias Inbound, outbound, fidelización, comportamiento del consumidor específicamente femenino. Se tomó la decisión de analizar esto debido a que a pesar de la existencia de una variedad de artículos en línea existe un vacío teórico acerca del tema, razón por la que el trabajo se enfoca con mayor énfasis en las estrategias usadas por las empresas para que las clientas

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Morel, de Boncourt Antoine Marie Jean Gérard. "French wine and the Brazilian consumer." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/13702.

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Submitted by Antoine Morel de Boncourt (antoinedeboncourt@gmail.com) on 2015-05-13T17:04:01Z No. of bitstreams: 1 ANTOINE MARIE JEAN GERARD MOREL DE BONCOURT THESIS.pdf: 5500759 bytes, checksum: e8646bc114caa08b7b1baaa052181241 (MD5)<br>Approved for entry into archive by Luana Rodrigues (luana.rodrigues@fgv.br) on 2015-05-13T18:18:31Z (GMT) No. of bitstreams: 1 ANTOINE MARIE JEAN GERARD MOREL DE BONCOURT THESIS.pdf: 5500759 bytes, checksum: e8646bc114caa08b7b1baaa052181241 (MD5)<br>Made available in DSpace on 2015-05-13T18:34:58Z (GMT). No. of bitstreams: 1 ANTOINE MARIE JEAN GERARD MOREL

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Håkansson, Christoffer, and Frida Magnusson. "Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95776.

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The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. In particular, the study aspires to understand whether consumers perceive shopping-hauls as a possible substitute for the need for touch. If so, shopping-hauls could be used to decrease uncertainty online. This thesis was conducted using a qualitative research method, with semi-structured interviews. The respondents in

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Eriksson-Asp, Ebba, and Berglund Katarina Inta. "Betala nu, senare eller lite då och då : En kvalitativ studie om betalningsmetoders betydelse för svenska konsumenters köpprocess online." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46039.

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The growing e-commerce market has fundamentally changed the consumption behaviors among swedes, and it is more popular than ever for people to carry out their everyday transactions online. These new shopping opportunities place different demands on the consumer compared to traditional shopping, and the consumer behavior has come to include more analysis regarding risk and security especially when it comes to the final payment step. This study therefore aims to create an understanding of consumers' experience of the importance of payment methods during the online buying process. To execute this

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Behrami, Erduan, and Vladimir Deric. "E-consumption : Website features' influence on the purchasing decision." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15112.

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During the past two decades, as internet has spread across the world, bringing people and businesses closer, e-commerce has been on a rapid expansion. To be a part of the expanding market, businesses have put a lot of effort to understand consumer behavior online, and to adapt. E-commerce differs drastically from traditional stores in the way that consumers are able to browse commercial web shops in search for the desired product, without outside influence. To understand how customers behave when purchasing a product, the Dewey model, customer buying process, is used. This process consists of

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Liu, Zhangyahui Liu. "Predicting the Chinese Consumer’s Consumption Value of Using Mobile Apps to Shop Fashion Products." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469884479.

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Kusterer, Sandra. "Shyness in consumer behavior." Master's thesis, 2017. http://hdl.handle.net/10362/27878.

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Shyness is widespread among the population and affects a large group of consumers. Companies, however, have barely knowledge about this kind of consumers and their behavior. Particularly in the field of complaint management the barriers which prevent consumers of voicing a complaint are largely unknown and quite often companies are not aware of the dissatisfaction among their customers. Thus, this paper aims to analyze the impact of shyness on consumer complaint behavior. A survey-based approach was performed and it was detected that shy consumers have a slight preference for online over offli

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Jarrett, Kylie. "Windows shopping : deconstructing the empowered e-commerce consumer." 2003. http://arrow.unisa.edu.au:8081/1959.8/46332.

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During the late 1990s and into the new millennium, excessive claims were made about the internet as an emergent arena of commercial transactions. Electronic commerce, or e-commerce, was deemed elemental to a fundamental shift in economics. However, it was also implicated in a shifting dynamic in which the relative power of producers was diminished in favour of that of consumers. In industry literature, the e-commerce consumer was, and remains, typified as 'empowered'. This study explores this portrayal, examining the socio-historical foundations for its implementation, and also the role of thi

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Wongtanagarn, Ritcha, and 李查德. "E-commerce Study of Shopee and Lazada about Consumer Behavior." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3s4g34.

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碩士<br>淡江大學<br>商管學院經營管理全英語碩士學位學程<br>106<br>According to the rapidly changing of e-commerce businesses, there is high competition between Shopee and Lazada e-commerce businesses to be the leader in Southeast Asia region. The crucial factors that affect consumer behavior are price and convenience. In the modern society, consumers have different lifestyles and personalities; thus, e-commerce businesses should satisfy consumer needs by providing the variety of products and could extend more categories in the platform to fulfill consumer satisfaction. Besides, from general information and strategies

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Zhao, Bo. "Consumer Behavior Analysis and Repeat Buyer Prediction for E-commerce." Doctoral thesis, 2019. http://hdl.handle.net/21.11130/00-1735-0000-0005-12D1-A.

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Moruszewicz, Agata Julia. "Neutralizing shyness in consumer behavior." Master's thesis, 2017. http://hdl.handle.net/10362/27420.

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Shyness is a widespread phenomenon which is present in the lives of majority of people. Although it is important, it barely has been studied in business context. This thesis explores the way of neutralizing shyness by the psychological concept called misattribution of arousal, meaning the process of people making a wrong assumption of what cause them to feel aroused. The mechanism is studied in the business context, on the example of language course. Taking care of the shy customers may be useful for business owners who, by treating them differently, can attract new customers and therefore, ea

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Yuh-Ling, Weng, and 翁玉齡. "A study of marketing strategies in e-bookstore, online consumer behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/25737357500058492682.

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碩士<br>國立臺北大學<br>企業管理學系<br>92<br>With the rapid growth of internet users, internet shopping has gradually become widely accepted recently. In comparison with other product items, purchasing books through the internet, in particular, earns much popularity from internet users. This phenomenon intrigues the interest of exploring the factors consisting while those who purchase books via internet. Therefore, the focus of the study are taking service quality theory as a conceptual model and other related theories to form a service quality model which is specifically for a limited group —

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Wiederhold, Marie. "Ethical consumer behavior: the attitude-behavior gap in the textile industry." Master's thesis, 2017. http://hdl.handle.net/10362/23464.

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In today’s society the trend of ethical consumerism is undeniable, yet, even though consumers are ethically concerned, they rarely transform their intentions into a green purchasing behavior – a phenomenon that is also present in the sustainable fashion industry. This study aims to understand the prevailing attitude-behavior gap and explores the barriers that constrain consumers in purchasing green apparel. A total of thirteen in-depth interviews were conducted and analyzed to the principles of grounded theory. The analysis reveals that the following barriers impede consumption of sustai

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JHA, RITESH KUMAR. "STUDY OF CONSUMER BEHAVIOR TOWARDS EGROCERY STORE AND FORMULATING AN OPERATIONAL MODEL." Thesis, 2014. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17424.

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Information technology have made tremendous contributions for business transformation witnessed nowadays all over the world. This has given birth to E commerce which encompasses several pre purchase and post purchase activities leading to exchange of products or service or information over electronic systems such as the internet and the other Telecommunication networks. Analyzing the competitive advantage of E-Commerce it is observed that E-Commerce enables simpler, faster and efficient business transactions. For developing country like India, E-Commerce offer considerable opportunity f

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Zeng, Ya-Chi, and 曾雅琪. "Investigating Consumer''s Acceptance Behavior on e-reader by UTAUT Model." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/9ep35g.

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碩士<br>國立臺北科技大學<br>工業工程與管理系碩士班<br>100<br>The e-book concept being used for academic purposes proved to be very successful during the last decade. However, the concept had trouble entering the market segment due to a lack of screen technology. Recent announcements of the launching of new e-book reader devices (such as Kindle, Ipad, etc) have re-emphasized the importance of this technological trend.This study was developed to investigate the relationships among the six constructs: perceived price, performance expectancy, effort expectancy, facilitating conditions, and behavioral intention, and ho

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Klein, Katharina Ingrid. "Conversational commerce: anthropomorphic chatbots in e-commerce and their effect on consumer behavior." Master's thesis, 2021. http://hdl.handle.net/10362/132598.

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Conversational agents are becoming increasingly popular in today’s technology-driven world, thus a better understanding of factors that enhance customer experience with this technology is crucial. Our study provides insights about the impact of anthropomorphism on consumer behavior in a conversational interface usage scenario. This is the first experimental study to fill the research gap in investigating customer satisfaction with anthropomorphic chatbots in food e-commerce. A sample of 426 participants was tested to verify the proposed hypotheses. The test group in

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Yang, Chih-Chien, and 楊志堅. "Study on Consumer Purchase Behavior between Shopping Mall and E-Commerce in China." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/50006725602587905082.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>101<br>In this study, the fashion industry as the research object to explore new network technology on the mainland shopping center, there is both physical stores and virtual stores as compared to the apparel industry, trying to research the brand image of the physical stores, perceived value and customersatisfaction on consumer buying behavior related sexual. In this study, hierarchical multiple regression can be learned when put into the brand image of the physical stores, the impact of perceived value and customer satisfaction on consumer purchasing behavior,

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Wen-HsinLiu and 劉玟妡. "The Key Factors of E-consumer Behavior on Repurchasing the Food at Network." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/tmr3b4.

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Almeida, Erika de Melo Monteiro. "Portuguese online consumer and buying behavior for home products." Master's thesis, 2012. http://hdl.handle.net/10071/5210.

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The current environment and development of information technology brings out changes in both social and business aspects. Portugal, like the rest of the world is no exception and the clear expansion of the emergent concept of electronic commerce starts feeling. The contribution of this project goes through the explanation and decoding of Portuguese consumer behavior facing this scenario both in regards to information search as well as the purchase itself in digital media. Furthermore, the proposed conceptual model shows the relationship between variables such as perceptions, service quality, i

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Godinho, Catarina da Conceição. "Exploring Facebook: impacts of social media on consumer behavior." Master's thesis, 2017. http://hdl.handle.net/10362/22480.

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Online social networks have been growing exponentially and are now one of the most important platforms of communication among users. This study aims to understand the impact of this new place of interaction on consumers’ behavior. To measure this impact, a quantitative study was conducted. The sample was randomly selected with 150 men across different nationalities and age groups, and was made in co-operation with the Consumer Goods Company P&G. The objective of the study was twofold: 1) understand the importance of Social Media as a marketing channel; and 2) based on the results, establish th

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CHIANG, TE-LI, and 江德利. "The Research of the Impact of Innovation E-commerce Model on Consumer Purchase Behavior." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/hr826w.

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碩士<br>育達科技大學<br>休閒事業管理系碩士班<br>105<br>Online shopping has become an indispensable part of modern life for most people. Although the business is huge, but so as the crowd who want a share of this pie. Thus, knowing how to stand out among the fierce competition of the Online shopping market would be essential for every dealers. This study begins with the idea of establishing consumer trust, exloring whether the innovative E-commerce models such as the burgeoning third-party payment in Taiwan, and the yet to be implemented website transaction guarantee mechanism, will establish the consumer's trus

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Tu, Yu-Cheng, and 杜育錚. "A study on Life-style Market Segmentation and consumer behavior of E-Banking Users." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/16475743825114708953.

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Huang, Chih-Hui, and 黃稚惠. "Consumer Behavior in E-commerce: an Example of VOLVO Plug-in Hybrid Vehicle Website." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/13714024298238618650.

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碩士<br>國立臺北教育大學<br>社會與區域發展學系碩士班<br>101<br>In response to the impact of global warming changes to our environment, advanced/developed countries are moving towards the policy governing energy saving/carbon reduction. Order to comply with this policy, develop new products called plug-in hybrid cars. This products combines gasoline engine and pure electric car function,yet without losing horsepower of gasoline engine cars also can be both low-pollution performance of pure electric vehicles. 　　According to the data show that the e-commerce marketing model of international automotive industry has bee

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Wei-Chen, Chang, and 張維蓁. "The Study on E-commerce Consumer Behavior of College Students in Taiwan and China." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/48414181809091119873.

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碩士<br>國立嘉義大學<br>企業管理學系<br>99<br>With the advance of Internet and rapid development of information technology, changing people’s lifestyle and making Internet to be best information communication network and marketing media. In recent years, enterprises in order to response to people's lifestyles and development the customer contact channels, creating business opportunities for Electronic Commerce. E-commerce market across Taiwan and China are expansion every year, consumer’s Internet shopping behavior may be with the cultural and geographical factors have difference. In order to understand b

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Liou, Syu-Min, and 劉絮敏. "A Study on Consumer Choice Behavior-for Example E-Commerce in the Travel Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/cquqws.

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碩士<br>醒吾科技大學<br>觀光休閒系所<br>102<br>Ordered through the Internet platform travel marketing proportion gradually enhanced, according to the Industrial Information Institute for Information Industry （MIC）, Taiwan in 2012, the online shopping market will reach NT $ 6,600 million for the scale, the average annual growth rate of more than 17%.Taiwanese Chamber of Commerce News show that the number of visitors for the 2012 Lions website is the first place in the domestic tourism website, and over 40% of business is to complete the transaction over the network, the use of Internet marketing travel is ex

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Staiger, Katharina Barbara Irma. "Environmentally sustainable consumption behavior in regards to fashion what factors positively influence an individual’s consumption behavior towards (purchasing) environmentally sustainable textiles and apparel." Master's thesis, 2021. http://hdl.handle.net/10362/132402.

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Previous research has identified that even if people are environmentally concerned, it is often not reflected in their buying decisions. An ‘attitude-behavior’ gap has been recognized. Therefore, the purpose of this study, Environmentally Sustainable Consumption Behavior In Regards To Fashion, is to examine the factors which positively affect an individual’s consumption behavior towards (purchasing) environmentally sustainable textiles and apparel. A quantitative analysis was conducted and a total number of 110 responses was collected. Results reveal that the

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