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Journal articles on the topic 'E-Consumer Behavior'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Alshweesh, Rukana, and Dr Srinivas Bandi. "The Impact of E-Commerce on Consumer Purchasing Behavior: The Mediating Role of Financial Technology." International Journal of Research and Review 9, no. 2 (2022): 479–99. http://dx.doi.org/10.52403/ijrr.20220261.

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The study aimed to determine the impact of e-commerce on the consumer's purchasing behavior with the presence of financial technology as an intermediate variable in large-scale food and consumer goods stores in Jordan, to achieve the goal of the study, the researcher relied on the descriptive and internal approach, an analytical approach, and the study sample consisted of all workers in large consumers and food stores in Jordan is within the high administrative levels, in addition to workers in IT departments, by (408) individuals, to whom the researcher distributed the study tool. Electronica

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Qu, Yanyi. "Research on Purchasing Behavior Pattern of E-commerce Platform Consumers Based on Big Data Analysis." Advances in Economics, Management and Political Sciences 177, no. 1 (2025): 187–91. https://doi.org/10.54254/2754-1169/2025.22481.

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In the era of booming e-commerce, consumer purchasing behaviors are becoming more complex. This study combines consumer behavior theory with big data analysis to explore the characteristics and patterns of e-commerce platform consumers' purchasing behavior. It innovatively reveals the joint influence of personal characteristics, product attributes, and platform environments on purchasing decisions, constructs a real-time dynamic prediction model, and establishes a "predict-response" closed-loop system. The research refines the theoretical framework of e-commerce consumer behavior, provides pra

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Wang, Xintian, Meng Peng, Yan Li, et al. "How E-Commerce Product Environmental Information Influences Green Consumption: Intention–Behavior Gap Perspective." Sustainability 17, no. 6 (2025): 2337. https://doi.org/10.3390/su17062337.

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Product environmental information is considered a useful strategy to translate consumers’ intention into actual green product purchase behaviors. The underlying theoretical explanations of the importance of information await exploration. This research applies a theory of planned behavior lens to study the theorical mechanism of how product environmental information affects consumer behaviors in the e-commerce context. E-commerce product environmental information is covered in the theoretical model as a new variable which can be studied for its impact on consumer behaviors. As results show, the

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Jin young Hwang. "E-commerce and Consumer Behavior." World Journal of Advanced Research and Reviews 25, no. 1 (2025): 1132–43. https://doi.org/10.30574/wjarr.2025.25.1.0194.

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This dissertation examines consumer behavior in the realm of e-commerce, exploring the factors that influence online purchasing decisions and strategies that enhance customer engagement and loyalty. The rise of e-commerce has dramatically shifted consumer behavior, necessitating a deeper understanding of digital shopping dynamics. Through a mixed-method approach combining surveys, interviews, and data analysis from e-commerce platforms, this study investigates key elements like personalization, content marketing, loyalty programs, and trust-building factors. The findings reveal that personaliz

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Jinyoung Hwang. "E-commerce and Consumer Behavior." GSC Advanced Research and Reviews 19, no. 3 (2024): 361–71. http://dx.doi.org/10.30574/gscarr.2024.19.3.0139.

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The research investigates consumer behavior within e-commerce, focusing on the factors influencing online purchasing decisions and strategies to enhance customer engagement and loyalty. The study explores psychological, social, and technological elements that shape online behaviors, including personalization, trust-building mechanisms, and user experience optimization. Employing a mixed-methods approach, it examines how e-commerce businesses leverage data analytics, marketing strategies, and customer feedback to adapt to evolving consumer preferences. Special attention is given to the impact o

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Prastowo, Sugeng Lubar, and Muhammad Nur. "The Influence of e-Promotion, Trust, Convenience, and e-WOM on Purchase Decision with Consumer Behavior as a Mediator." PERFECT EDUCATION FAIRY 1, no. 2 (2023): 54–68. http://dx.doi.org/10.56442/pef.v1i2.307.

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This research examines the influence of e-Promotion, consumer trust, convenience, and e-WOM on the purchase decisions of Shopee consumers, with consumer behavior as a mediating variable. The research methodology employed a quantitative approach, utilizing non-probability purposive sampling with a sample size of 494 respondents. Data analysis was conducted using descriptive and inferential statistics, employing the Smart PLS 3.0 software. The research findings demonstrate that trust, convenience, and e-WOM have a significant direct impact on consumer behavior, whereas e-Promotion does not direc

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Azhar, Maliha, Hafsa Sherwani, Rao Akmal Ali, and Sana Mariam. "The impact of e-banking service quality (reliability) on customer purchase intention with mediating effect of customer satisfaction." Journal of Excellence in Management Sciences 3, no. 1 (2024): 180–90. http://dx.doi.org/10.69565/jems.v3i1.218.

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This research explores the mediating role of consumer satisfaction in the quality (reliability) of e-banking services and customers' intent to purchase. The study examines the connection between service qualities, consumer satisfaction, and purchasing intentions in e-banking through rigorous empirical analysis. Data is collected using surveys or other appropriate methodologies to capture the perceptions and behaviors of e-banking consumers. The findings reveal that consumer satisfaction significantly mediates the relationship between the level of online banking services and clients' intent to

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Yadav, Nisha, Mayuri Thoke, Riya Shrivastav, and Vibhuti Prajapati. "Consumer Behavior in online purchasing." International Journal of Advanced Multidisciplinary Research and Studies 4, no. 3 (2024): 1108–12. http://dx.doi.org/10.62225/2583049x.2024.4.3.2908.

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Consumer behavior in online purchasing has become a crucial area of study in the digital age. With the proliferation of e-commerce platforms and the increasing availability of products and services online, understanding how consumers make choices in the digital marketplace is essential for both businesses and researchers. This study explores the various factors that influence consumer behavior in online purchasing, including product information, website design, trust, security, and social influence. Consumers often engage in extensive information search before making an online purchase, and th

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Sun, Xi. "Impact of Consumer Satisfaction on Fresh E-commerce Repeat Purchase Behavior." E3S Web of Conferences 257 (2021): 02074. http://dx.doi.org/10.1051/e3sconf/202125702074.

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Fresh e-commerce appeals to consumers with its fast speed, easy operation, low price and various types in the field of fresh. However, the fresh e-commerce market is facing unprecedented competitive pressure. The repeat purchase behavior of consumers has become the focus of fresh e-commerce enterprises. Based on the literature research of consumer satisfaction and fresh e-commerce repeat purchase behavior, through the investigation of online shopping experience of consumers using fresh e-commerce and empirical research on the relationship between consumer satisfaction and fresh e-commerce repe

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Jahavi and Dr Vishal Vinayak. "CONSUMER BUYING BEHAVIOR OF CONSUMER DURABLE GOODS ON DIGITAL PLATFORMS." International Journal of Environmental Sciences 11, no. 8s (2025): 214–21. https://doi.org/10.64252/6es6pa58.

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Technology changes the standard of living of people in the world. There are various features which are included with durable goods like comfort and finesses. E-Commerce brings new experiences to the people in the market and this changes comes during the year 2020-2025. If we see in the Digital world, most of the items are included of durable goods. E-commerce provides great deals, special offers and discounts, it influence the consumers to buy the durable goods online. There are three factors which influence the consumer to buy the durable goods online, these are : Personal behavior( Interest

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Li, Yuanqiao, and Yuanying Deng. "Analysis of the impact of cross-border e-commerce on consumer behavior anxiety from the perspective of consumer psychology." CNS Spectrums 28, S1 (2023): S31—S32. http://dx.doi.org/10.1017/s1092852923001062.

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BackgroundThe research object of consumer psychology is consumers. By studying the psychological and behavioral changes of consumers in the process of consumption, we can summarize relevant consumption laws and apply them to commercial operations to improve sales performance. The rapid development of e-commerce has promoted the continuous development of cross-border e-commerce. Many consumers are keen on overseas fashion brands and have bought a large number of fashion brand clothing and other products without considering the actual use of the goods, thus causing anxiety and regret for their e

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Verma,, Mansi. "Consumer Buying Behavior." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04287.

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Abstract Consumer buying behavior encompasses the complex decision-making processes and actions involved when individuals select, purchase, use, and dispose of products and services. This research paper investigates the multifaceted nature of consumer buying behavior by examining the influence of psychological, cultural, social, personal, and economic factors on consumers' decisions. Drawing on established theoretical frameworks such as Maslow’s Hierarchy of Needs, the Engel-Kollat-Blackwell (EKB) model, and the Howard-Sheth model, this study explores the motivations and attitudes that drive p

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Astana, I. Gusti Made Oka. "Ecommerce Strategy Towards Shopee Consumer Behaviour In Online Shopping Through Electronic Word Of Mouth (EWOM) Variables." International Journal of Social Science and Business 5, no. 4 (2021): 593. http://dx.doi.org/10.23887/ijssb.v5i4.40845.

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The growing use of internet-based technologies provides enterprise E-commerce with transformative benefits. The success of E-commerce is determined by the behavior of sellers and their decisions about which platform to use between application-based E-commerce or social media. Online shopping through the internet supports consumers to find information about a product or service and make purchases through direct interaction with online retailers. Word of mouth plays an essential role in consumer behavior, especially in online marketing, which supports consumers seeking more references. This stud

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Singh, Ajit Kumar, Sandeep Raghuwanshi, Sudarshana Sharma, et al. "Modeling the Nexus Between Perceived Value, Risk, Negative Marketing, and Consumer Trust with Consumers' Social Cross-Platform Buying Behaviour in India Using Smart-PLS." Journal of Law and Sustainable Development 11, no. 4 (2023): e488. http://dx.doi.org/10.55908/sdgs.v11i4.488.

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Purpose: The purpose of the study is to highlight the need for research on the relationship between consumer value, risk, and trust in the context of social cross-platform perceptions, specifically in India. The study aims to provide insights into how these factors influence consumers' cross-platform buying behavior, ultimately contributing to a better understanding of online shopping dynamics and informing strategies for building trust and enhancing consumer experiences in the online shopping environment. Methodology: The research methodology involved conducting a survey among 320 online shop

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Kao, Yang-Ta, Hsiau-Wen Lin, and Dai-Yi Qiu. "Implementation of Offline Consumer Behavior Tracking." International Journal of Pattern Recognition and Artificial Intelligence 35, no. 09 (2021): 2150028. http://dx.doi.org/10.1142/s0218001421500282.

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Due to declining trading volume growth in e-commerce platforms, physical channels have attracted considerable investments from various large international companies (e.g. Alibaba, JD, Walmart, Wanda, and Wuzhou International). However, e-commerce platforms can track consumers’ behaviors (attraction to landing page design, clicks on certain products, consumer behavior trajectory tracking, clicks on advertisements, and internal link optimization of product pages), a feat unachievable in current physical channels. Consequently, this study attempted to apply the characteristics of online channels

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Shan, Tiantian, and Keyu Shen. "Big Data Analysis Implementation in Consumer Behavior." Highlights in Business, Economics and Management 7 (April 5, 2023): 55–61. http://dx.doi.org/10.54097/hbem.v7i.6827.

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In the era of mobile Internet, short video has become a leader among them in just a few years. With the increasing number of users, a new e-commerce model has also emerged. This article will use big data to analyze two well-known Internet companies in the e-commerce industry, i.e., Xiaohongshu and Douyin. To be specific, we will focus on the impact of their marketing models on consumer behavior, analyzing the pros and cons, and seeking effective improvement measures. According to the analysis, further understanding of the emerging e-commerce model will be presented. In addition, a better under

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Gavel, Naveen. "A Study on Consumer Buying Behaviour of Myntra." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04241.

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Abstract With the rapid rise of e-commerce in India, understanding consumer behavior has become vital for online retailers. This research examines the factors influencing consumer buying behavior on Myntra, a leading fashion and lifestyle e-commerce platform. The study aims to analyze consumer preferences, satisfaction levels, demographic influences, and the impact of online promotional strategies. A structured questionnaire was used to gather data from 50 respondents in Lucknow. The findings reveal that time-saving, convenience, and product variety are the major drivers of online shopping. Wh

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Liu, Wei. "Research on the Influence of Anchor Influence on Consumers' Purchase Intention in Live Broadcast Room under the Background of Interest E-commerce." Academic Journal of Management and Social Sciences 9, no. 1 (2024): 154–63. http://dx.doi.org/10.54097/mf2q7h69.

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In the emerging shopping mode of interest e-commerce live streaming, anchors are the key factors influencing consumers' purchase intentions, and their personal characteristics and behaviors have a significant impact on consumer decision-making. Based on the stimulus-organism-response (S-O-R) model, this study constructed a structural equation model under the framework of influencer marketing theory to explore the internal mechanism between the various dimensions of anchor influence, consumer trust and identity, and its impact on consumers' purchase decision-making behavior. The results show th

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Dong, Luyan. "Analysis on Influencing Factors of Consumer Trust in E-Commerce Marketing of Green Agricultural Products Based on Big Data Analysis." Mathematical Problems in Engineering 2022 (August 25, 2022): 1–10. http://dx.doi.org/10.1155/2022/8221657.

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In order to avoid consumers’ irrational purchase behavior due to e-commerce marketing and affect the normal operation of e-commerce market, this paper analyzes the influencing factors of consumer trust in e-commerce marketing of green agricultural products based on big data analysis. We construct the influencing factor model of consumer trust and analyze the types of influencing factors of consumer trust. The K-means clustering method is used to collect the relevant data of green agricultural products’ e-commerce marketing and consumers’ irrational purchase behavior in the big data environment

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Sriwanti Belani and Rini Hadiyati. "Consumer Behavior in the E - Commerce Era." Management Studies and Business Journal (PRODUCTIVITY) 1, no. 2 (2024): 171–79. http://dx.doi.org/10.62207/4kvwfg64.

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This research investigates the relationship between factors such as accessibility, social media influence, personalization, user satisfaction, customer retention strategies, and consumer behavior in the context of e-commerce. Through a systematic literature review, the authors explore how these factors influence the way consumers search for information, evaluate options, and make purchasing decisions in an electronic commerce environment. The results show that there is a significant relationship between these factors and consumer behavior in e-commerce, with relevant implications for companies

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Liu, Chenglin, Kai Sun, and Luchuan Liu. "The Formation and Transformation Mechanisms of Deep Consumer Engagement and Purchase Behavior in E-Commerce Live Streaming." Sustainability 15, no. 7 (2023): 5754. http://dx.doi.org/10.3390/su15075754.

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With the intensification of competition, it is of great significance for businesses and platforms to explore the formation and transformation mechanisms of deep consumer engagement and purchase behavior in an e-commerce live streaming environment. With the help of Hovland’s persuasion theory and the uses and gratifications theory, this study constructed a model of these formation and transformation mechanisms via the grounded theory coding of interview data from 42 consumers. Our study shows that demand drives consumers to use e-commerce live streaming, and attraction factors, such as the e-co

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Yan, Yikang. "The Impact of E-commerce and Social Media Personalized Recommendations on Consumer Behavior in the Digital Era from the Perspective of Behavioral Economics." Advances in Economics, Management and Political Sciences 59, no. 1 (2024): 300–305. http://dx.doi.org/10.54254/2754-1169/59/20231136.

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With the digitization of consumption methods, consumers' consumption psychology will also be affected, thereby affecting their final consumption behavior. E-commerce and personalized recommendations on social media in the digital era are two important influencing factors. Therefore, studying how these two factors affect consumers' consumption concepts and behaviors through behavioral economics has theoretical and practical significance. Existing research mostly analyzes consumers' choices when making online purchases from the perspective of behavioral economics, or how a single social media pl

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Zimu, Fang. "Exploring the Impact of Cultural Factors on Consumer Behavior in E-Commerce: A Cross-Cultural Analysis." Journal of Digitainability, Realism & Mastery (DREAM) 2, no. 03 (2023): 31–36. http://dx.doi.org/10.56982/dream.v2i03.90.

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This paper explores the impact of cultural factors on consumer behavior in e-commerce, specifically focusing on cultural dimensions, language and communication, trust and security, and social influence. The study recognizes that culture plays a crucial role in shaping individuals' attitudes, values, beliefs, and behaviors, thus influencing their decision-making processes and purchasing behaviors. Drawing on Hofstede's cultural dimensions theory, the analysis highlights how individualism-collectivism and power distance influence consumer behavior in e-commerce. Additionally, it emphasizes the s

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Yang, Wenjun, and Jia Guo. "Consumers’ Purchase Behavior Preference in E-Commerce Platform Based on Data Mining Algorithm." International Journal of Circuits, Systems and Signal Processing 16 (January 14, 2022): 603–9. http://dx.doi.org/10.46300/9106.2022.16.75.

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E-commerce platform can recommend products to users by analyzing consumers’ purchase behavior preference. In the clustering process, the existing methods of purchasing behavior preference analysis are easy to fall into the local optimal problem, which makes the results of preference analysis inaccurate. Therefore, this paper proposes a method of consumer purchasing behavior preference analysis on e-commerce platform based on data mining algorithm. Create e-commerce platform user portrait template with consumer data records, select attribute variables and set value range. This paper uses data m

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He, Hui, and GuoXiong Li. "Strategies for building a complete and efficient online shopping supply chain system." E3S Web of Conferences 253 (2021): 03030. http://dx.doi.org/10.1051/e3sconf/202125303030.

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In the electricity business enterprise different sales model, the different consumer online shopping behavior will result in different market demand, the different market demand for the influence of e-commerce supply chain system is different also, therefore, it is necessary for e-commerce enterprises to determine the network equilibrium conditions of the whole e-commerce supply chain according to the online shopping behaviors of consumers in different market demands under different sales modes, so as to improve the operational efficiency of e-commerce supply chain. Through the analysis of sup

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Shukla, Babita Neeraj. "E-Commerce Adoption and Consumer Behavior." Stallion Journal for Multidisciplinary Associated Research Studies 2, no. 1 (2023): 16–20. http://dx.doi.org/10.55544/sjmars.2.1.4.

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This study examined the acceleration of worldwide e-commerce adoption and changes in consumer buying patterns. The findings emphasize that ease, widespread mobile use, and gaps in omnichannel strategies are the main factors driving the movement of retail towards online platforms. With the rise of e-commerce, conventional businesses must adapt by transitioning to seamless omnichannel models. Businesses that do not satisfy the need for integrated mobile, delivery, and omnichannel services will struggle as more consumers shift towards online shopping. Retailers must innovate across digital and ph

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Hafidzah, Fitri Nur. "Attitude, subjective norms, and environment friendly as antecedents of customer purchase behavior." Journal of Management and Business Insight 2, no. 2 (2025): 111–18. https://doi.org/10.12928/jombi.v2i2.1149.

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Purpose-Consumer purchasing behavior towards a product is certainly influenced by various factors, both internal and external. This study aims to determine the effect of attitudes, subjective norms, and environment friendly on consumer purchasing behavior. These factors have a positive impact on consumer purchasing behavior. Design/Methodology/Approach-This research focuses on Tokopedia e-commerce users in Yogyakarta, Indonesia. The total research sample consists of 96 respondents, who were surveyed using a purposive sampling technique. The research data is primary data obtained through questi

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Xiya, Han. "A STUDY ON THE IMPACT OF BRAND REPUTATION ON IMPULSIVE CONSUMER CONSUMPTION IN THE CONTEXT OF LIVE STREAMING: A MODERATED MEDIATION MODEL." EUrASEANs: journal on global socio-economic dynamics, no. 3(46) (May 13, 2024): 72–79. http://dx.doi.org/10.35678/2539-5645.3(46).2024.72-79.

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In 2024, the scale of live streaming e-commerce in China reached 4 trillion yuan, an increase of 47.69% year over year. The market size of China's e-commerce live streaming industry from 2020 to 2023 was 1.5 trillion yuan, 2.2 trillion yuan, 3.5 trillion yuan, and 4 trillion yuan, respectively. Economic data shows that the market size of China's e-commerce live streaming industry has grown rapidly. In the eyes of pragmatic consumers, products with a good brand reputation are worth buying. When consumers encounter products with a good brand reputation and discounts, they often have the impulse

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Hemerly, Leandro de Athayde, and Marcia Juliana D’Angelo. "Reflexões sobre o comportamento ecologicamente correto do consumidor capixaba." RACE - Revista de Administração, Contabilidade e Economia 16, no. 2 (2017): 655–80. http://dx.doi.org/10.18593/race.v16i2.13083.

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Os problemas ambientais têm gerado novas oportunidade de negócios para as organizações, como a preocupação com a consciência ecológica e com o comportamento dos consumidores, que estão mais atentos às questões ambientais e sociais e às suas consequências. Assim, neste estudo quantitativo, a partir de um questionário adaptado da escala de Comportamento do Consumidor Ecologicamente Consciente (Ecologically Conscious Consumer Behavior) (ECCB)), de Straughan e Roberts (1999) e Lages e Vargas Neto (2002), teve-se como objetivo discutir os fatores que podem influenciar a consciência ecológica dos co

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Hayati, Mardhiyah, and Yeni Susanti. "Advertising and E-Service Quality Effect on Consumer Behavior in E-Commerce Transaction in Islamic Business Ethics Perspectives." International Journal of Economics, Management and Accounting (IJEMA) 1, no. 7 (2023): 537–44. https://doi.org/10.47353/ijema.v1i7.84.

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Online transactions are increasingly in demand as the lifestyle of people changes. However, these transactions are not always safe and are even prone to fraud. This study aims to know more about the influence ofadvertising and e-service quality on consumer behavior, especially people in Lampung province, Indonesia on e-commerce transactions when viewed from the perspective of Islamic business ethics. Data got by distributing questionnaires to respondents and analyzed by SPSS ver 26. The results show a positive and significant influence between advertising and e-service quality on consumer beha

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Asyhari, Asyhari, Sri Hindah Pudjihastuti, Vina Alfionita, and Azmahani Yaacob Othman. "Uncovering the Power of Consumer Involvement: How Perceived Quality Drives E-Commerce Behavior?" Jurnal Aplikasi Manajemen 22, no. 3 (2024): 816–38. https://doi.org/10.21776/ub.jam.2024.022.03.14.

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Consumer involvement is an important factor in shaping consumer behavior, such as purchase intention, satisfaction, and loyalty. However, scholars have not explored its impact on e-commerce. This study aims to investigate the impact of consumer involvement, which consists of opinion-seeking, product variety, and product involvement, on perceived quality and e-commerce behavior. A quantitative research design uses 300 respondents from Oclo Official consumers in Semarang City. Data analysis using Partial Least Square Structural Equation Model (PLS-SEM) with SmartPLS version 4.0.9. The findings r

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Upasana, Das. "AI Powered Consumer Behavior in e-Commerce." International Journal of Contemporary Research in Multidisciplinary 3, no. 4 (2024): 01–13. https://doi.org/10.5281/zenodo.12679257.

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As the e-commerce industry continues to evolve, artificial intelligence (AI) has emerged as a powerful tool for understanding and influencing consumer behavior. This review explores the convergence of e-commerce and consumer behavior, emphasizing the significant influence of AI-driven personalization on market trends. AI-powered technologies have the ability to analyze vast amounts of data in real-time, providing valuable insights into consumer preferences, shopping patterns, and decision-making processes. By leveraging AI algorithms, e-commerce retailers can personalize the shopping experienc

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السلوادي, Abdelrahman Hasan. "Determinants of Consumer Behavior and Prospective Purchase Decisions in E-Commerce Environment: Evidence from Palestine." مجلة العلوم الإقتصادية و الإدارية و القانونية 6, no. 26 (2022): 145–63. http://dx.doi.org/10.26389/ajsrp.l040822.

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This paper intends to study consumers’ behavior and attitudes towards e-business industry in the Palestinian territories, and investigates the most important factors influencing the adoption decision, and models E-consumer behavior process toward the mass customization in e-business industry depending in the theory of reasoned action and theory of planned behavior. The sole objective of the following paper, which has been conducted on the year 2022, is to give an in-depth overview of all literature associated with E-consumer behavior focusing on consumer behavior process toward e-business indu

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Kartikasari, Dwi. "Consumer Planned Behavior Toward Domestic and Foreign Product Categories in Cross-Border E- Commerce." International Journal of Electronic Commerce Studies 16, no. 2 (2025): 25–46. https://doi.org/10.7903/ijecs.2404.

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The Indonesian government has implemented discriminatory policies against foreign bags, shoes, and garments to alleviate the concerns of local manufacturers amid intense e-commerce competition. This study investigates whether consumer behavior aligns with the theory of planned behavior and consumer ethnocentrism post-policy implementation. The objectives are to determine (1) the impact of ethnocentrism on purchasing plans for domestic versus global goods on e-commerce, where option overload may prevent consumers from making logical decisions, and (2) how different product types influence the r

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Zhang, Ruisi. "THE IMPACT OF E-COMMERCE LIVE STREAMERS' PROFESSIONALISM ON CONSUMERS' PURCHASING INTENTIONS." EUrASEANs: journal on global socio-economic dynamics, no. 4(47) (July 30, 2024): 383–97. http://dx.doi.org/10.35678/2539-5645.4(47).2024.383-397.

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In the digital age, e-commerce livestreamers have notably impacted consumer purchasing behavior. This study investigates how their professionalism affects consumers' purchase intentions, focusing on the mediating role of perceived value and the moderating role of virtual touch. We collected the data from 559 consumers using a questionnaire survey and analyzed it using structural equation modeling and multiple linear regression. The findings reveal that e-commerce livestreamers’ professionalism significantly enhances consumers' purchase intentions and perceived value. Perceived value, in turn,

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Gusti, Girang Permata, and Hil da. "DIGITAL COMMERCE TRANSFORMATION: A STUDY ON THE IMPACT OF E-MONEY, E-WALLET, AND E-COMMERCE USE ON CONSUMER AND FINANCIAL BEHAVIOR." Malaysian E Commerce Journal 7, no. 1 (2023): 50–53. http://dx.doi.org/10.26480/mecj.01.2023.50.53.

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This research is a study of the impact of the use of e-money, e-wallet, and e-commerce on consumers and financial behavior in Indonesia. The research method used is descriptive quantitative using secondary data from sources such as Bank Indonesia and the Ministry of Communication and Information. The data includes e-money usage statistics, e-wallet usage surveys, and e-commerce transaction data from leading platforms. A descriptive analysis will be carried out to identify trends and patterns in the use of this digital payment technology by consumers and their impact on financial behavior. Data

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Pandowo, Aditya, Shinta Rahmani, and Ajeng Andriani Hapsari. "Social Commerce Surge: The Fusion of Shopping and Social Media." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (2024): 7902–7. http://dx.doi.org/10.31539/costing.v7i4.10435.

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This study investigates the dynamics of social commerce within PT. Manado Jaya Lestari, focusing on the influence of Social Media Engagement and E-commerce Features on Consumer Trust and Purchasing Behavior. A sample of 100 consumers was selected through random sampling, and data were collected via structured surveys. The analysis was conducted using Smart PLS (Partial Least Squares) to examine both direct and indirect effects. The results reveal that Social Media Engagement significantly influences Consumer Trust and Purchasing Behavior, both directly and indirectly. However, while E-commerce

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S, Suryawanshi Shivali. "Exploring Consumer Behavior and Attitudes towards E-Bikes in Sangli City." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32862.

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The objective of this research is to explore the diverse influences on consumer attitudes toward E-Bikes. By grasping these influences, businesses can refine their marketing tactics to resonate with consumers, thereby boosting adoption rates. Additionally, policymakers can leverage these insights to develop infrastructure and awareness initiatives that tackle consumer apprehensions and advocate for E-Bikes as an eco-friendly and economical transportation alternative. Further, understanding how consumers perceive and feel about E-Bikes allows manufacturers and retailers to customize their marke

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Abdullah, Hassan Ammar Ali. "Impact of online advertising on consumer buying behavior in Saudi Arabia: The moderating role of brand image." Frontiers in Management and Business 5, no. 2 (2024): 425–36. https://doi.org/10.25082/fmb.2024.02.001.

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Online advertising plays a crucial role in shaping consumer buying behavior by influencing awareness, preferences, and purchase decisions. Building on the theory of planned behavior (TPB), this research examined the direct influence of online advertising dimensions of informativeness, credibility, creativity, entertainment, interaction, and integration on consumer buying behavior in Saudi Arabia, emphasizing the moderating impact of brand image. Using a quantitative research method, convenience sampling technique, and a survey questionnaire, 200 valid samples were collected and analyzed to ful

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Iliopoulou, Efthymia, Eirini Koronaki, Aspasia Vlachvei, and Ourania Notta. "From Knowledge to Action: The Power of Green Communication and Social Media Engagement in Sustainable Food Consumption." Sustainability 16, no. 21 (2024): 9202. http://dx.doi.org/10.3390/su16219202.

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Understanding what drives sustainable consumer behavior is crucial for effective green marketing strategies. We set out to explore the mechanisms explaining the relationships between environmental attitudes, perceived environmental knowledge, and green consumption values on consumer behaviors, specifically the mediating roles of receptivity to green communication and social media engagement with environmentally friendly firms. We also investigated the moderating role of information seeking in these relationships. Data were collected through a survey of 610 Greek respondents between May and Jul

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Singla, Arun. "The Impact of E-Commerce on Consumer Behaviour: A Comparative Analysis of Traditional and Online Shopping Patterns." Shodh Sagar Journal of Commerce and Economics 1, no. 1 (2024): 24–28. http://dx.doi.org/10.36676/ssjce.v1.i1.05.

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This study investigates the influence of e-commerce on consumer behavior by conducting a comparative analysis of traditional and online shopping patterns. With the rapid growth of online retail platforms, understanding how consumers' shopping behaviors differ between traditional brick-and-mortar stores and online platforms is crucial for businesses and policymakers alike. Using a combination of qualitative and quantitative methods, including surveys, interviews, and data analysis, this research examines various aspects of consumer behavior, such as purchase decision-making processes, product p

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Hanqing Lu, Yin Junming, and Nejjari Aya. "The impact of Eco-friendly features of E-bikes on consumers’ willingness to pay." Finance & Accounting Research Journal 7, no. 2 (2025): 102–17. https://doi.org/10.51594/farj.v7i2.1855.

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The increasing global awareness of sustainability and environmental accountability has significantly altered consumer decisions in the transport sector. In view of this, electric bikes (e-bikes) have become a popular mode of urban transportation due to their convenience and environmental friendliness. Despite this, the factors influencing consumers' willingness to pay (WTP) e-bikes remain unclear. Therefore, this article collected data from 710 urban commuters from different regions through the distribution of questionnaires for regression analysis. The empirical study shows that consumer will

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Prof.Chaitrali, Umesh Chavan. "Consumer Behavior and Analytics in E-Commerce: A Comprehensive Analysis." International Journal of Advance and Applied Research S6, no. 23 (2025): 339–46. https://doi.org/10.5281/zenodo.15227299.

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<em>The rapid expansion of e-commerce has revolutionized interactions between businesses and consumers. With the increasing frequency of online transactions, the ability to analyze and forecast consumer behavior has become crucial. E-commerce analytics enables companies to gather, process, and interpret data, thereby enhancing decision-making, personalizing marketing efforts, and improving customer experiences. This study explores consumer behavior patterns in online retail, the significance of data analytics in influencing purchasing choices, and how businesses can leverage this data to enhan

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Dr., C. BALAJI. "A STUDY ON CONSUMERS BUYING BEHAVIOR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO MAYILADUTHURAI TOWN." International Journal of Management and Commerce Innovations 12, no. 2 (2024): 116–20. https://doi.org/10.5281/zenodo.14551227.

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<strong>Abstract:</strong> Consumer behaviour towards online shopping refers to the actions and decisions made by individuals when purchasing products or services through online platforms. The rapid growth of e-commerce has led to an increase in online shopping, with consumers being able to browse, compare prices, and make purchases from the comfort of their homes. Studies have shown that consumer behaviour towards online shopping is influenced by several factors, including product quality, website design, price, convenience, and security. Consumers are also influenced by social factors such a

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Li, He. "Research on Consumer Behavior Prediction Based on E-commerce Data Analysis." BCP Business & Management 49 (August 16, 2023): 106–10. http://dx.doi.org/10.54691/bcpbm.v49i.5411.

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The user behavior log of e-commerce platform contains a wide range of data, which can be roughly divided into three types: user basic information, merchant information and user behavior information. Behavioral information includes clicks, favorites, shopping carts and purchases. Because of the asymmetry of online shopping information, the virtuality of trading environment, the incomplete perception of goods and the unsynchronization of trading process, consumers are faced with many uncertainties in the process of online shopping. According to the specific research problems, this paper applies

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S.M. Ang, Yvonne. "Understanding Gen Z’s Online Purchase Behavior through their Hedonic and Utilitarian Motivation." Information Management and Business Review 16, no. 3S(I)a (2024): 461–74. http://dx.doi.org/10.22610/imbr.v16i3s(i)a.4217.

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The COVID-19 pandemic ushered in lockdowns, limiting consumer movement to their homes and preventing consumers from shopping in brick-and-mortar stores. Consequently, consumers were reliant on e-commerce to manage their daily purchases of goods and services. This exacerbated the use of e-commerce and fast-tracked the growth of the digital economy. In this study, Gen Z’s consumer motivation is investigated using hedonic and utilitarian motivation and the Unified Theory of Acceptance and Use of Technology (UTAUT). Consumer motivation remains a crucial part of consumer behavior studies given its

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Rahmah, Maulavida Qholbyah. "Consumer learning behavior in adoption Tani Hub e-commerce." Indonesian Journal of Social Sciences 13, no. 2 (2021): 74. http://dx.doi.org/10.20473/ijss.v13i2.30108.

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As e-commerce develops in Indonesia, sales of fresh fruit and vegetable products move from physical stores to virtual markets through technological innovation. The adoption of e-commerce is marked by changes in purchasing behavior of fresh fruits and vegetables that originally relied on the senses, now mediated by a screen measuring at least 7 inches. Interaction between seller and buyer, or buyer with buyer also mediated. This condition does not require consumers to be able to see, hold and smell the product they want directly. When compared with conventional methods, the purchase of fresh ve

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Reddy, K. S. V. R. Krishna, and N. T. Krishna Kishore. "Consumer buying behavior towards online meat and meat products : In tier-I cities of India." INTERNATIONAL JOURNAL OF AGRICULTURAL SCIENCES 19, no. 1 (2023): 94–100. http://dx.doi.org/10.15740/has/ijas/19.1/94-100.

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Online meat and meat products shopping has become more popular now-a-days. People are willing to spend time and energy on purchasing fresh meat through e-commerce. Most of the existing e-retailers offer their services in metros and major urban centers targeting the urban population.The survey was conducted in Bengaluru city. A representative sample of 120 consumers purchasing meat as well as meat products through online retail outlets like Licious, Zappfresh, Tendercuts, Fipola, Freshmeat, Bigbasket, Amazon, Grofers etc.In comparison to other meat items, chicken meat (broiler/country bird) is

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Gu, Shengyu, Beata Ślusarczyk, Sevda Hajizada, Irina Kovalyova, and Amina Sakhbieva. "Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6 (2021): 2263–81. http://dx.doi.org/10.3390/jtaer16060125.

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With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of mak

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Dr. Rachna Thakkar. "E-Marketing Effect on Consumer Buying Behavior." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 03 (2024): 365–72. http://dx.doi.org/10.47392/irjaem.2024.0052.

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The emergence of e-marketing has revolutionized the landscape of consumer behavior, profoundly impacting how individuals interact with brands, make purchasing decisions, and engage in commerce. This review paper synthesizes existing literature to examine the multifaceted effects of e-marketing on consumer buying behavior. Through a comprehensive analysis, key insights are drawn regarding the various ways in which e-marketing strategies, such as personalized recommendations, targeted advertising, and interactive experiences, influence consumer attitudes, preferences, and decision-making process

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