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1
Alshweesh, Rukana, and Dr Srinivas Bandi. "The Impact of E-Commerce on Consumer Purchasing Behavior: The Mediating Role of Financial Technology." International Journal of Research and Review 9, no. 2 (2022): 479–99. http://dx.doi.org/10.52403/ijrr.20220261.
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The study aimed to determine the impact of e-commerce on the consumer's purchasing behavior with the presence of financial technology as an intermediate variable in large-scale food and consumer goods stores in Jordan, to achieve the goal of the study, the researcher relied on the descriptive and internal approach, an analytical approach, and the study sample consisted of all workers in large consumers and food stores in Jordan is within the high administrative levels, in addition to workers in IT departments, by (408) individuals, to whom the researcher distributed the study tool. Electronically, I used SPSS and AMOS to analyze the data and test hypotheses. The study found a set of results, the most important of which is the high level of relative importance of e-commerce, consumer behavior and financial technology in large-scale consumers and foodstuff stores in Jordan, and the existence of a statistically significant e-commerce impact on consumer behavior, in addition to the fact that through mediation in fintech The effect of e-commerce on consumer behavior increased, and the mediation was partial. The study recommended the necessity of continuing the large consumer and foodstuff stores in Jordan to enhance the dimensions of e-commerce by understanding these stores of their importance in order to increase efficiency and effectiveness and achieve the goals, by spreading awareness of e-commerce, as well as continuing to pay attention to and adopt financial technology because of its direct positive impact on consumer buying behavior. Keywords: E-Commerce, Consumer Buying Behavior, Financial Technology.
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Qu, Yanyi. "Research on Purchasing Behavior Pattern of E-commerce Platform Consumers Based on Big Data Analysis." Advances in Economics, Management and Political Sciences 177, no. 1 (2025): 187–91. https://doi.org/10.54254/2754-1169/2025.22481.
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In the era of booming e-commerce, consumer purchasing behaviors are becoming more complex. This study combines consumer behavior theory with big data analysis to explore the characteristics and patterns of e-commerce platform consumers' purchasing behavior. It innovatively reveals the joint influence of personal characteristics, product attributes, and platform environments on purchasing decisions, constructs a real-time dynamic prediction model, and establishes a "predict-response" closed-loop system. The research refines the theoretical framework of e-commerce consumer behavior, provides practical strategies for platforms such as personalized recommendations and cost optimization, and is applicable to various e-commerce models. However, it also faces challenges like balancing data utility and privacy protection. Future research can focus on incorporating social media sentiment analysis, examining the impact of sustainability labels, and exploring consumer behavior in the metaverse.
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Wang, Xintian, Meng Peng, Yan Li, et al. "How E-Commerce Product Environmental Information Influences Green Consumption: Intention–Behavior Gap Perspective." Sustainability 17, no. 6 (2025): 2337. https://doi.org/10.3390/su17062337.
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Product environmental information is considered a useful strategy to translate consumers’ intention into actual green product purchase behaviors. The underlying theoretical explanations of the importance of information await exploration. This research applies a theory of planned behavior lens to study the theorical mechanism of how product environmental information affects consumer behaviors in the e-commerce context. E-commerce product environmental information is covered in the theoretical model as a new variable which can be studied for its impact on consumer behaviors. As results show, the intention and perceived behavioral control can both positively impact behavior. Specifically, information on behavioral consequences, mediated by perceived control of behavior, can significantly improve purchase behavior for durable products such as air conditioners. Meanwhile, information frequency can positively moderate the relation of perceived behavior control to behavior. For fast-moving consumer goods, information such as online buyer reviews and product ratings can enhance behavior through a chained mediation effect due to intention linked with subjective norms. Information also has heterogeneous impacts on consumers with different demographic attributes. These results can provide practical implications for market practitioners adopting diverse information presentation strategies to promote green products on e-commerce platforms and addressing the gap between intention and behavior.
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Jin young Hwang. "E-commerce and Consumer Behavior." World Journal of Advanced Research and Reviews 25, no. 1 (2025): 1132–43. https://doi.org/10.30574/wjarr.2025.25.1.0194.
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This dissertation examines consumer behavior in the realm of e-commerce, exploring the factors that influence online purchasing decisions and strategies that enhance customer engagement and loyalty. The rise of e-commerce has dramatically shifted consumer behavior, necessitating a deeper understanding of digital shopping dynamics. Through a mixed-method approach combining surveys, interviews, and data analysis from e-commerce platforms, this study investigates key elements like personalization, content marketing, loyalty programs, and trust-building factors. The findings reveal that personalized interactions, quality content, efficient customer service, and transparent policies significantly impact customer loyalty and engagement. The research contributes to the evolving discourse on e-commerce consumer behavior, offering actionable insights for businesses seeking to optimize their online strategies. This study highlights the importance of adapting to digital consumer preferences and leveraging technology to foster long-term customer relationships in the ever-evolving digital marketplace. The research also reveals the impact of social media and influencer as the key drivers for consumer perception and buying behavior. Moreover, it notes that the use of both AI-driven recommendations and customer-generated content can provide even a higher level of user engagement and practically build the consumers’ trust in the brand. Finally, the research calls for the adoption of omni-channel approach, where the channel planning is much about a consistency to meet customers’ needs from online to the physical world.
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Jinyoung Hwang. "E-commerce and Consumer Behavior." GSC Advanced Research and Reviews 19, no. 3 (2024): 361–71. http://dx.doi.org/10.30574/gscarr.2024.19.3.0139.
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The research investigates consumer behavior within e-commerce, focusing on the factors influencing online purchasing decisions and strategies to enhance customer engagement and loyalty. The study explores psychological, social, and technological elements that shape online behaviors, including personalization, trust-building mechanisms, and user experience optimization. Employing a mixed-methods approach, it examines how e-commerce businesses leverage data analytics, marketing strategies, and customer feedback to adapt to evolving consumer preferences. Special attention is given to the impact of COVID-19 on accelerating digital shopping trends. Findings reveal critical insights into trust-building, customer retention, and the effectiveness of personalization and loyalty programs. This study provides a comprehensive framework for e-commerce businesses to refine their strategies, ensuring competitiveness and sustained consumer satisfaction in a rapidly evolving digital marketplace.
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Prastowo, Sugeng Lubar, and Muhammad Nur. "The Influence of e-Promotion, Trust, Convenience, and e-WOM on Purchase Decision with Consumer Behavior as a Mediator." PERFECT EDUCATION FAIRY 1, no. 2 (2023): 54–68. http://dx.doi.org/10.56442/pef.v1i2.307.
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This research examines the influence of e-Promotion, consumer trust, convenience, and e-WOM on the purchase decisions of Shopee consumers, with consumer behavior as a mediating variable. The research methodology employed a quantitative approach, utilizing non-probability purposive sampling with a sample size of 494 respondents. Data analysis was conducted using descriptive and inferential statistics, employing the Smart PLS 3.0 software. The research findings demonstrate that trust, convenience, and e-WOM have a significant direct impact on consumer behavior, whereas e-Promotion does not directly affect consumer behavior. The variables e-Promotion, trust, convenience, and Shopee consumer behavior have a direct and significant influence on purchase decisions, while e-WOM does not directly affect the purchase decisions of Shopee customers. Trust, convenience, and e-WOM have a significant indirect impact on purchase decisions with consumer behavior as a mediating variable, whereas e-Promotion does not have an indirect impact on purchase decisions with consumer behavior as a mediating variable.
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Azhar, Maliha, Hafsa Sherwani, Rao Akmal Ali, and Sana Mariam. "The impact of e-banking service quality (reliability) on customer purchase intention with mediating effect of customer satisfaction." Journal of Excellence in Management Sciences 3, no. 1 (2024): 180–90. http://dx.doi.org/10.69565/jems.v3i1.218.
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This research explores the mediating role of consumer satisfaction in the quality (reliability) of e-banking services and customers' intent to purchase. The study examines the connection between service qualities, consumer satisfaction, and purchasing intentions in e-banking through rigorous empirical analysis. Data is collected using surveys or other appropriate methodologies to capture the perceptions and behaviors of e-banking consumers. The findings reveal that consumer satisfaction significantly mediates the relationship between the level of online banking services and clients' intent to purchase. This study underscores the importance of consumer satisfaction as a critical determinant in shaping purchasing behaviour within the e-banking sector. The implications of these findings are discussed, offering insights for e-banking service suppliers on strategies to increase client fulfillment and drive purchasing behavior. This study contributes to the existing literature by providing a unique perspective on the dynamics within the e-banking industry, highlighting the mediating role of consumer satisfaction in influencing purchasing intentions.
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Yadav, Nisha, Mayuri Thoke, Riya Shrivastav, and Vibhuti Prajapati. "Consumer Behavior in online purchasing." International Journal of Advanced Multidisciplinary Research and Studies 4, no. 3 (2024): 1108–12. http://dx.doi.org/10.62225/2583049x.2024.4.3.2908.
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Consumer behavior in online purchasing has become a crucial area of study in the digital age. With the proliferation of e-commerce platforms and the increasing availability of products and services online, understanding how consumers make choices in the digital marketplace is essential for both businesses and researchers. This study explores the various factors that influence consumer behavior in online purchasing, including product information, website design, trust, security, and social influence. Consumers often engage in extensive information search before making an online purchase, and their decisions are influenced by factors such as product reviews, recommendations, and the credibility of the e- commerce platform. Moreover, the impact of psychological and emotional factors, such as trust in online retailers and the perception of security, plays a significant role in shaping consumer behavior. Understanding the role of these factors is critical for businesses aiming to establish and maintain a positive online shopping experience for their customers. Social influence through social media and online communities also plays a notable role in online purchasing decisions, as consumers are often influenced by the experiences and recommendations of their peers. In conclusion, consumer behavior in online purchasing is a multifaceted area that requires a holistic understanding of various factors that drive decision- making. This research provides valuable insights for businesses looking to optimize their online strategies and improve customer experiences in the dynamic world of e-commerce.
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Jahavi and Dr Vishal Vinayak. "CONSUMER BUYING BEHAVIOR OF CONSUMER DURABLE GOODS ON DIGITAL PLATFORMS." International Journal of Environmental Sciences 11, no. 8s (2025): 214–21. https://doi.org/10.64252/6es6pa58.
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Technology changes the standard of living of people in the world. There are various features which are included with durable goods like comfort and finesses. E-Commerce brings new experiences to the people in the market and this changes comes during the year 2020-2025. If we see in the Digital world, most of the items are included of durable goods. E-commerce provides great deals, special offers and discounts, it influence the consumers to buy the durable goods online. There are three factors which influence the consumer to buy the durable goods online, these are : Personal behavior( Interest and opinion of the consumers to buy the durable goods), psychological behavior ( the views, ideas, suggestion and attitude of the consumer towards the durable goods of their need) , Social behavior (the consumers influence through social media, peer group and socio-economic group). This paper highlights the factors influence the consumers on digital platforms, provide satisfaction to the consumers over selected brands and boost the e-commerce buying of consumer durable goods.
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Sun, Xi. "Impact of Consumer Satisfaction on Fresh E-commerce Repeat Purchase Behavior." E3S Web of Conferences 257 (2021): 02074. http://dx.doi.org/10.1051/e3sconf/202125702074.
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Fresh e-commerce appeals to consumers with its fast speed, easy operation, low price and various types in the field of fresh. However, the fresh e-commerce market is facing unprecedented competitive pressure. The repeat purchase behavior of consumers has become the focus of fresh e-commerce enterprises. Based on the literature research of consumer satisfaction and fresh e-commerce repeat purchase behavior, through the investigation of online shopping experience of consumers using fresh e-commerce and empirical research on the relationship between consumer satisfaction and fresh e-commerce repeat purchase, this paper puts forward some suggestions to improve consumer satisfaction and increase fresh e-commerce repeat purchase rate.
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Li, Yuanqiao, and Yuanying Deng. "Analysis of the impact of cross-border e-commerce on consumer behavior anxiety from the perspective of consumer psychology." CNS Spectrums 28, S1 (2023): S31—S32. http://dx.doi.org/10.1017/s1092852923001062.
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BackgroundThe research object of consumer psychology is consumers. By studying the psychological and behavioral changes of consumers in the process of consumption, we can summarize relevant consumption laws and apply them to commercial operations to improve sales performance. The rapid development of e-commerce has promoted the continuous development of cross-border e-commerce. Many consumers are keen on overseas fashion brands and have bought a large number of fashion brand clothing and other products without considering the actual use of the goods, thus causing anxiety and regret for their excessive consumption afterwards. In this kind of consumer groups, college students are very easy to appear excessive consumption behavior. Therefore, the article analyzes the impact of cross-border e-commerce on consumer behavior anxiety and behavior from the perspective of consumer psychology.Subjects and MethodsThe study selected college students in the consumer group as the research object, and randomly selected 460 college students from different genders, ages, majors, etc. These students have different consumer psychologies and behaviors. Types of overseas shopping commodities, reasons for purchasing and students’ views on cross-border e-commerce platforms were recorded and analyzed. The impact of cross-border e-commerce on consumer behavior anxiety and behavior was explored, and the reasons for college students’ anxiety, and use 1-5 grades were analyzed. The data processing software is Statistic software.ResultsAfter statistical processing, the anxiety level of college students in different genders with different issues of cross-border e-commerce platforms is shown in Table 1. In Table 1, students of different genders have different anxiety levels on different issues of cross-border e-commerce platforms. Different from male college students, female college students have more anxiety about high fake products and false propaganda (P < 0.05).Table 1.Anxiety of college students of different gendersGenderHigh counterfeit productsFalse propagandaHigh priceSome products are seriously damagedMale4.24±0.284.10±0.533.88±0.394.01±0.25Female4.45±0.334.37±0.183.91±0.274.11±0.44P<0.05<0.05>0.05>0.05ConclusionsThe development of cross-border e-commerce has brought more goods to consumers and promoted their consumption, but at the same time, there are also some drawbacks, such as exaggerated publicity, false publicity, etc., which has led to consumers’ excessive consumption, led to the emergence of college students’ “borrowing and lending” behavior, and increased their anxiety. While consumers need rational consumption and financial management, cross-border e-commerce should guarantee after-sales service and establish a good reputation.
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Verma,, Mansi. "Consumer Buying Behavior." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04287.
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Abstract Consumer buying behavior encompasses the complex decision-making processes and actions involved when individuals select, purchase, use, and dispose of products and services. This research paper investigates the multifaceted nature of consumer buying behavior by examining the influence of psychological, cultural, social, personal, and economic factors on consumers' decisions. Drawing on established theoretical frameworks such as Maslow’s Hierarchy of Needs, the Engel-Kollat-Blackwell (EKB) model, and the Howard-Sheth model, this study explores the motivations and attitudes that drive purchasing decisions across different product categories and consumer segments. A significant focus of this paper is the transformative impact of digitalization on consumer buying behavior. The proliferation of e-commerce platforms, social media, and influencer marketing has reshaped the traditional buyer’s journey, making it more dynamic, personalized, and interactive. Consumers now have unprecedented access to product information, peer reviews, and brand interactions, fundamentally altering how they search for, evaluate, and purchase products. Moreover, the research highlights the growing importance of sustainability and ethical considerations in consumer choices. Increasingly, consumers are gravitating towards brands that align with their environmental and social values, signaling a shift towards more responsible consumption patterns. Using qualitative and exploratory methods, this research synthesizes findings from academic literature, industry reports, and case studies to identify recurring themes and emerging trends in consumer buying behavior. Key findings suggest that while psychological and cultural factors remain foundational, the influence of digital media and sustainability is becoming increasingly pronounced. Marketers must therefore adapt by embracing digital tools, engaging consumers through personalized content, and integrating ethical practices into their brand strategies. This study contributes to the academic discourse on consumer behavior by providing a comprehensive analysis of contemporary buying patterns and by offering practical recommendations for marketers seeking to understand and respond to evolving consumer expectations. Future research could build on these insights by conducting quantitative studies or cross-cultural comparisons to deepen the understanding of global consumer behavior trends. Keywords: consumer behavior, digital engagement, psychological factors, social influence, sustainability, brand loyalty, marketing strategies, consumer decision-making.
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Astana, I. Gusti Made Oka. "Ecommerce Strategy Towards Shopee Consumer Behaviour In Online Shopping Through Electronic Word Of Mouth (EWOM) Variables." International Journal of Social Science and Business 5, no. 4 (2021): 593. http://dx.doi.org/10.23887/ijssb.v5i4.40845.
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The growing use of internet-based technologies provides enterprise E-commerce with transformative benefits. The success of E-commerce is determined by the behavior of sellers and their decisions about which platform to use between application-based E-commerce or social media. Online shopping through the internet supports consumers to find information about a product or service and make purchases through direct interaction with online retailers. Word of mouth plays an essential role in consumer behavior, especially in online marketing, which supports consumers seeking more references. This study aims to analyze the effect of E-commerce and electronic word of mouth (EWOM) on consumer behavior in online shopping. The study was conducted on 75 respondents, and researchers used SmartPLS 3.0 to examine the relationship between variables in the model through SEM. From the research results obtained, internet marketing strategies directly affect EWOM and consumer behavior, while EWOM also directly affects consumer behavior. E-commerce startups have the most significant direct positive influence on online shopping consumer behavior across all channels. This result means that Shopee should give prime attention to its E-commerce strategy to increase its consumers.
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Singh, Ajit Kumar, Sandeep Raghuwanshi, Sudarshana Sharma, et al. "Modeling the Nexus Between Perceived Value, Risk, Negative Marketing, and Consumer Trust with Consumers' Social Cross-Platform Buying Behaviour in India Using Smart-PLS." Journal of Law and Sustainable Development 11, no. 4 (2023): e488. http://dx.doi.org/10.55908/sdgs.v11i4.488.
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Purpose: The purpose of the study is to highlight the need for research on the relationship between consumer value, risk, and trust in the context of social cross-platform perceptions, specifically in India. The study aims to provide insights into how these factors influence consumers' cross-platform buying behavior, ultimately contributing to a better understanding of online shopping dynamics and informing strategies for building trust and enhancing consumer experiences in the online shopping environment. Methodology: The research methodology involved conducting a survey among 320 online shoppers in India. The objective was to investigate the relationship between social cross-platform perceptions of consumer value, risk, and trust in the context of online shopping. The researchers developed a questionnaire to collect data on perceived value, risk propensity, trust, and cross-platform buying behavior. Partial least squares (PLS) path modeling were used to analyze the data, revealing significant effects of perceived value, risk propensity, and trust on consumers' cross-platform buying behavior. Finding: This research focuses on the rise of social cross-platform buying behaviour in India and examines the influence of perceived risk, perceived value, trust, and marked negative reporting on consumer behaviour. The study found that consumers' perceptions of perceived risk and perceived value significantly impact their likelihood of using social e-commerce platforms like Meesho. Perceived risk refers to the level of uncertainty or potential harm associated with a purchase, while perceived value refers to the benefits or worth a consumer perceives from a product or service. Marked negative reporting refers to negative reviews or news articles that can impact a consumer's trust in a platform. Managerial implication: The study's managerial implications highlight the importance of reducing perceived risk, increasing perceived value, and building trust to improve social e-commerce marketing strategies. Organizations should be cautious of negative reporting and its impact on consumer behavior. Researchers can gain insights into consumer behavior and the significance of trust and perceived risk in driving purchase decisions in the context of social e-commerce marketing. To encourage cross-platform purchases, companies should address negative reports from other platforms, establish trust with consumers, and find ways to minimize perceived risk associated with social media purchases. Value: A significant contribution to the body of knowledge is achieved through testing and subsequent confirmation of the effects of online purchasing in the study model. This research enhances our understanding of the factors influencing online purchasing in the context of social cross-platform interactions. By investigating the relationship between Risk, Trust and various constructs within the social cross-platform framework, this study provides valuable insights into the dynamics of consumer behavior in the digital era.
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Kao, Yang-Ta, Hsiau-Wen Lin, and Dai-Yi Qiu. "Implementation of Offline Consumer Behavior Tracking." International Journal of Pattern Recognition and Artificial Intelligence 35, no. 09 (2021): 2150028. http://dx.doi.org/10.1142/s0218001421500282.
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Due to declining trading volume growth in e-commerce platforms, physical channels have attracted considerable investments from various large international companies (e.g. Alibaba, JD, Walmart, Wanda, and Wuzhou International). However, e-commerce platforms can track consumers’ behaviors (attraction to landing page design, clicks on certain products, consumer behavior trajectory tracking, clicks on advertisements, and internal link optimization of product pages), a feat unachievable in current physical channels. Consequently, this study attempted to apply the characteristics of online channels in a physical channel by using image object tracking and image detection techniques. Through this inclusion, physical channels are capable of providing consumers with more favorable experience and interaction, and brick-and-mortar store owners can obtain a more accurate understanding of consumer behaviors of store consumers. Information acquired through this system can be provided to store owners to serve as reference for merchandise placement, arrangement of display shelves, and consumer circulation path planning. This study used the technique of image processing to locate the Region of Interest and applied object tracking to get the consumer’s trajectory which successfully implemented the consumer-tracking characteristics of online platforms in a physical channel while retaining the unique experience of the physical channel. This results in a win–win scenario for businesses and consumers.
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Shan, Tiantian, and Keyu Shen. "Big Data Analysis Implementation in Consumer Behavior." Highlights in Business, Economics and Management 7 (April 5, 2023): 55–61. http://dx.doi.org/10.54097/hbem.v7i.6827.
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In the era of mobile Internet, short video has become a leader among them in just a few years. With the increasing number of users, a new e-commerce model has also emerged. This article will use big data to analyze two well-known Internet companies in the e-commerce industry, i.e., Xiaohongshu and Douyin. To be specific, we will focus on the impact of their marketing models on consumer behavior, analyzing the pros and cons, and seeking effective improvement measures. According to the analysis, further understanding of the emerging e-commerce model will be presented. In addition, a better understanding of consumer psychology will also be demonstrated. Meanwhile, we realize the limitations of this e-commerce model, and put forward corresponding effective suggestions. It is conducive to creating a good online shopping environment and regulating bad behaviors as well as to better safeguarding the rights and interests of consumers. These results shed light on guiding further exploration of consumer behaviors in the e-commerce industry.
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Liu, Wei. "Research on the Influence of Anchor Influence on Consumers' Purchase Intention in Live Broadcast Room under the Background of Interest E-commerce." Academic Journal of Management and Social Sciences 9, no. 1 (2024): 154–63. http://dx.doi.org/10.54097/mf2q7h69.
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In the emerging shopping mode of interest e-commerce live streaming, anchors are the key factors influencing consumers' purchase intentions, and their personal characteristics and behaviors have a significant impact on consumer decision-making. Based on the stimulus-organism-response (S-O-R) model, this study constructed a structural equation model under the framework of influencer marketing theory to explore the internal mechanism between the various dimensions of anchor influence, consumer trust and identity, and its impact on consumers' purchase decision-making behavior. The results show that in different confidence intervals, the five dimensions of anchors' professionalism, interactivity, authenticity, popularity and innovation can significantly enhance consumers' trust and identity, and then significantly improve consumers' purchase intention. In addition, consumers' trust and recognition play a mediating role between the influence of anchors and consumers' purchase intentions. This study can enrich the theoretical discussion of consumer behavior decision-making in the live streaming environment of interest e-commerce, and provide a strategic reference for e-commerce anchors and interest e-commerce platforms.
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Gavel, Naveen. "A Study on Consumer Buying Behaviour of Myntra." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04241.
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Abstract With the rapid rise of e-commerce in India, understanding consumer behavior has become vital for online retailers. This research examines the factors influencing consumer buying behavior on Myntra, a leading fashion and lifestyle e-commerce platform. The study aims to analyze consumer preferences, satisfaction levels, demographic influences, and the impact of online promotional strategies. A structured questionnaire was used to gather data from 50 respondents in Lucknow. The findings reveal that time-saving, convenience, and product variety are the major drivers of online shopping. While most consumers are satisfied with Myntra's service, concerns remain regarding product expectations and post-purchase experiences. Recommendations are provided to improve customer satisfaction and promote trust in e-commerce platforms. Keywords Consumer Behaviour, E-Commerce, Myntra, Online Shopping, Customer Satisfaction, Digital Retail, Purchase Decision, Online Advertising
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Dong, Luyan. "Analysis on Influencing Factors of Consumer Trust in E-Commerce Marketing of Green Agricultural Products Based on Big Data Analysis." Mathematical Problems in Engineering 2022 (August 25, 2022): 1–10. http://dx.doi.org/10.1155/2022/8221657.
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In order to avoid consumers’ irrational purchase behavior due to e-commerce marketing and affect the normal operation of e-commerce market, this paper analyzes the influencing factors of consumer trust in e-commerce marketing of green agricultural products based on big data analysis. We construct the influencing factor model of consumer trust and analyze the types of influencing factors of consumer trust. The K-means clustering method is used to collect the relevant data of green agricultural products’ e-commerce marketing and consumers’ irrational purchase behavior in the big data environment. The influencing factors of consumers’ trust in green agricultural products’ e-commerce marketing are analyzed with the professional degree, credibility, and attraction of e-commerce marketing as independent variables; consumers’ purchase behavior as dependent variables; and consumers’ purchase emotion as intermediary variables. The experimental results show that the designed method has certain reliability and good effectiveness, and plays a positive role in irrational purchase behavior.
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Sriwanti Belani and Rini Hadiyati. "Consumer Behavior in the E - Commerce Era." Management Studies and Business Journal (PRODUCTIVITY) 1, no. 2 (2024): 171–79. http://dx.doi.org/10.62207/4kvwfg64.
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This research investigates the relationship between factors such as accessibility, social media influence, personalization, user satisfaction, customer retention strategies, and consumer behavior in the context of e-commerce. Through a systematic literature review, the authors explore how these factors influence the way consumers search for information, evaluate options, and make purchasing decisions in an electronic commerce environment. The results show that there is a significant relationship between these factors and consumer behavior in e-commerce, with relevant implications for companies' marketing and sales strategies in the digital era.
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Liu, Chenglin, Kai Sun, and Luchuan Liu. "The Formation and Transformation Mechanisms of Deep Consumer Engagement and Purchase Behavior in E-Commerce Live Streaming." Sustainability 15, no. 7 (2023): 5754. http://dx.doi.org/10.3390/su15075754.
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With the intensification of competition, it is of great significance for businesses and platforms to explore the formation and transformation mechanisms of deep consumer engagement and purchase behavior in an e-commerce live streaming environment. With the help of Hovland’s persuasion theory and the uses and gratifications theory, this study constructed a model of these formation and transformation mechanisms via the grounded theory coding of interview data from 42 consumers. Our study shows that demand drives consumers to use e-commerce live streaming, and attraction factors, such as the e-commerce anchor (source), the product message (message), and the live streaming medium (channel), can influence consumers’ attitudes, thus reinforcing deep engagement and purchase behavior. This behavior creates feedback to consumer demand generates new purchase motivation in the consumer, and eventually, forms new purchase behavior. Finally, the theoretical contribution of this study to understanding consumer behavior in e-commerce live streaming is discussed; it could be of practical use for merchants and platforms and also highlights directions for future research.
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Yan, Yikang. "The Impact of E-commerce and Social Media Personalized Recommendations on Consumer Behavior in the Digital Era from the Perspective of Behavioral Economics." Advances in Economics, Management and Political Sciences 59, no. 1 (2024): 300–305. http://dx.doi.org/10.54254/2754-1169/59/20231136.
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With the digitization of consumption methods, consumers' consumption psychology will also be affected, thereby affecting their final consumption behavior. E-commerce and personalized recommendations on social media in the digital era are two important influencing factors. Therefore, studying how these two factors affect consumers' consumption concepts and behaviors through behavioral economics has theoretical and practical significance. Existing research mostly analyzes consumers' choices when making online purchases from the perspective of behavioral economics, or how a single social media platform affects consumer behavior. This article aims to combine the two and analyze through behavioral economics how shopping platforms and social media platforms affect consumer psychology and thus consumer behavior in the information age. Summarize existing research results to determine how e-commerce shopping platforms and social media affect consumption outcomes, and explain the reasons from a behavioral economics perspective. Qualitative research is conducted through questionnaire data analysis and literature review. From the perspective of behavioral economics, it is found that most people hold a positive attitude towards personalized recommendation systems, but consumers are more interested in the gap between the recommended products and their psychological expectations and the effects it makes to improve shopping efficiency and protect one's privacy. Therefore, these factors have a significant impact on consumer psychology. In order for e-commerce platforms to increase their revenue, they need to improve in these aspects and establish trust with consumers.
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Zimu, Fang. "Exploring the Impact of Cultural Factors on Consumer Behavior in E-Commerce: A Cross-Cultural Analysis." Journal of Digitainability, Realism & Mastery (DREAM) 2, no. 03 (2023): 31–36. http://dx.doi.org/10.56982/dream.v2i03.90.
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This paper explores the impact of cultural factors on consumer behavior in e-commerce, specifically focusing on cultural dimensions, language and communication, trust and security, and social influence. The study recognizes that culture plays a crucial role in shaping individuals' attitudes, values, beliefs, and behaviors, thus influencing their decision-making processes and purchasing behaviors. Drawing on Hofstede's cultural dimensions theory, the analysis highlights how individualism-collectivism and power distance influence consumer behavior in e-commerce. Additionally, it emphasizes the significance of language and communication in catering to consumers' preferences, emphasizing the importance of using native languages and cultural symbols to enhance consumer engagement and understanding. Trust and security, as influenced by cultural factors such as individualism, collectivism, and uncertainty avoidance, are also discussed. The analysis underscores the importance of building trust and implementing robust security measures that align with cultural expectations. Furthermore, the study recognizes the impact of social influence in consumer behavior, particularly in collectivist cultures, where consumers rely on online reviews, recommendations from family and friends, and social media influence. By understanding and adapting to these cultural factors, businesses can tailor their e-commerce strategies to meet the needs and preferences of diverse cultural groups, ultimately enhancing customer satisfaction and loyalty. The findings of this study provide valuable insights for businesses operating in diverse markets, enabling them to optimize their online operations and effectively target consumers in different cultural contexts.
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Yang, Wenjun, and Jia Guo. "Consumers’ Purchase Behavior Preference in E-Commerce Platform Based on Data Mining Algorithm." International Journal of Circuits, Systems and Signal Processing 16 (January 14, 2022): 603–9. http://dx.doi.org/10.46300/9106.2022.16.75.
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E-commerce platform can recommend products to users by analyzing consumers’ purchase behavior preference. In the clustering process, the existing methods of purchasing behavior preference analysis are easy to fall into the local optimal problem, which makes the results of preference analysis inaccurate. Therefore, this paper proposes a method of consumer purchasing behavior preference analysis on e-commerce platform based on data mining algorithm. Create e-commerce platform user portrait template with consumer data records, select attribute variables and set value range. This paper uses data mining algorithm to extract the purchase behavior characteristics of user portrait template, takes the characteristics as the clustering analysis object, designs the clustering algorithm of consumer purchase behavior, and grasps the common points of group behavior. On this basis, the model of consumer purchase behavior preference is established to predict and evaluate the behavior preference. The experimental results show that the accuracy rate of this method is 91.74%, the recall rate is 88.67%, and the F1 value is 90.17%, which are higher than the existing methods, and can provide consumers with more satisfactory product information push.
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He, Hui, and GuoXiong Li. "Strategies for building a complete and efficient online shopping supply chain system." E3S Web of Conferences 253 (2021): 03030. http://dx.doi.org/10.1051/e3sconf/202125303030.
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In the electricity business enterprise different sales model, the different consumer online shopping behavior will result in different market demand, the different market demand for the influence of e-commerce supply chain system is different also, therefore, it is necessary for e-commerce enterprises to determine the network equilibrium conditions of the whole e-commerce supply chain according to the online shopping behaviors of consumers in different market demands under different sales modes, so as to improve the operational efficiency of e-commerce supply chain. Through the analysis of supply chain network, online shopping, consumer behavior and its influencing factors in four levels of supplier, e-retail, express business and market demand, this paper reviews and summarizes the supply chain network equilibrium model and its application research status, and analyzes the equilibrium problem of online supply chain system under different conditions from the perspective of consumer online shopping behavior research. Relevant strategies are proposed.
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Shukla, Babita Neeraj. "E-Commerce Adoption and Consumer Behavior." Stallion Journal for Multidisciplinary Associated Research Studies 2, no. 1 (2023): 16–20. http://dx.doi.org/10.55544/sjmars.2.1.4.
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This study examined the acceleration of worldwide e-commerce adoption and changes in consumer buying patterns. The findings emphasize that ease, widespread mobile use, and gaps in omnichannel strategies are the main factors driving the movement of retail towards online platforms. With the rise of e-commerce, conventional businesses must adapt by transitioning to seamless omnichannel models. Businesses that do not satisfy the need for integrated mobile, delivery, and omnichannel services will struggle as more consumers shift towards online shopping. Retailers must innovate across digital and physical platforms to maintain their market share in the future.
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Hafidzah, Fitri Nur. "Attitude, subjective norms, and environment friendly as antecedents of customer purchase behavior." Journal of Management and Business Insight 2, no. 2 (2025): 111–18. https://doi.org/10.12928/jombi.v2i2.1149.
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Purpose-Consumer purchasing behavior towards a product is certainly influenced by various factors, both internal and external. This study aims to determine the effect of attitudes, subjective norms, and environment friendly on consumer purchasing behavior. These factors have a positive impact on consumer purchasing behavior. Design/Methodology/Approach-This research focuses on Tokopedia e-commerce users in Yogyakarta, Indonesia. The total research sample consists of 96 respondents, who were surveyed using a purposive sampling technique. The research data is primary data obtained through questionnaire distribution. Data analysis was carried out using SPSS version 25. Findings-The results of this study prove that attitude has a positive but insignificant effect on consumer purchasing behavior. Subjective norms and a friendly environment have a partial positive impact on consumer purchasing behavior. The subjective norms adopted by consumers and their concern for the environment influence consumers when purchasing a product. However, this attitude has proven insignificant in influencing consumer purchasing behavior because other factors, such as the other two variables, are more significant in influencing consumer purchasing behavior. Research limitations/implications-The research is limited to a small number of respondents and only examines users of the Tokopedia e-commerce application in Yogyakarta, Indonesia. Therefore, the results of this study cannot be used as a reference to describe consumer purchasing behavior among e-commerce users in general and in various regions of Indonesia. Originality/value-Previous research has not analyzed the factors that influence consumer purchasing behavior as in this study, especially for Tokopedia e-commerce users in Yogyakarta. Previous research analyzes different aspects and uses different research objects as well.
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Xiya, Han. "A STUDY ON THE IMPACT OF BRAND REPUTATION ON IMPULSIVE CONSUMER CONSUMPTION IN THE CONTEXT OF LIVE STREAMING: A MODERATED MEDIATION MODEL." EUrASEANs: journal on global socio-economic dynamics, no. 3(46) (May 13, 2024): 72–79. http://dx.doi.org/10.35678/2539-5645.3(46).2024.72-79.
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In 2024, the scale of live streaming e-commerce in China reached 4 trillion yuan, an increase of 47.69% year over year. The market size of China's e-commerce live streaming industry from 2020 to 2023 was 1.5 trillion yuan, 2.2 trillion yuan, 3.5 trillion yuan, and 4 trillion yuan, respectively. Economic data shows that the market size of China's e-commerce live streaming industry has grown rapidly. In the eyes of pragmatic consumers, products with a good brand reputation are worth buying. When consumers encounter products with a good brand reputation and discounts, they often have the impulse to purchase them. Empirical analysis reveals a strong correlation between brand reputation, consumer shopping experience, and impulsive consumption in live streaming contexts. In the context of e-commerce live streaming, both brand reputation and consumer shopping experience can stimulate consumers to engage in impulsive consumption behavior, among which consumer shopping experience has a greater impact on consumer impulsive consumption behavior. When a company enhances its brand reputation and enhances the consumer shopping experience through marketing methods, consumers are more likely to engage in impulsive consumption behavior.
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Hemerly, Leandro de Athayde, and Marcia Juliana D’Angelo. "Reflexões sobre o comportamento ecologicamente correto do consumidor capixaba." RACE - Revista de Administração, Contabilidade e Economia 16, no. 2 (2017): 655–80. http://dx.doi.org/10.18593/race.v16i2.13083.
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Os problemas ambientais têm gerado novas oportunidade de negócios para as organizações, como a preocupação com a consciência ecológica e com o comportamento dos consumidores, que estão mais atentos às questões ambientais e sociais e às suas consequências. Assim, neste estudo quantitativo, a partir de um questionário adaptado da escala de Comportamento do Consumidor Ecologicamente Consciente (Ecologically Conscious Consumer Behavior) (ECCB)), de Straughan e Roberts (1999) e Lages e Vargas Neto (2002), teve-se como objetivo discutir os fatores que podem influenciar a consciência ecológica dos consumidores capixabas no momento em que estão realizando suas compras. Os principais resultados mostram que o novo modelo mental dos consumidores capixabas tem implicado a adoção de um comportamento verde somente para alguns hábitos. E quanto maior a escolaridade e a idade, maior a consciência ecológica dos consumidores. Já a renda não impacta tal comportamento, o que é bom para o Estado do Espírito Santo, que tem disparidades sociais e econômicas.Palavras-chave: Consumo ecologicamente correto. Marketing verde. Legislação. Abstract Environmental problems have generated new business opportunities for organizations, such as concern for ecological awareness and consumer behaviour, which are more conscious to environmental and social issues, and its consequences. Thus, this quantitative study, from the questionnaire of Ecologically Conscious Consumer Behavior of Straughan and Roberts (1999) and Lages and Vargas Neto (2002), aims to discuss the factors that may influence the ecological consciousness of consumers in the State of Espírito Santo when they are shopping. Findings show that consumers’ new mental model of this region has implied in adopting a green behavior only for some habits. In addition, the greater the education degree and age, the greater the ecological awareness of consumers. Income does not affect such behavior, which is good for the State of Espírito Santo, which has social and economic disparities.Keywords: Ecologically conscious consumer. Green marketing. Legislation.
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Hayati, Mardhiyah, and Yeni Susanti. "Advertising and E-Service Quality Effect on Consumer Behavior in E-Commerce Transaction in Islamic Business Ethics Perspectives." International Journal of Economics, Management and Accounting (IJEMA) 1, no. 7 (2023): 537–44. https://doi.org/10.47353/ijema.v1i7.84.
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Online transactions are increasingly in demand as the lifestyle of people changes. However, these transactions are not always safe and are even prone to fraud. This study aims to know more about the influence ofadvertising and e-service quality on consumer behavior, especially people in Lampung province, Indonesia on e-commerce transactions when viewed from the perspective of Islamic business ethics. Data got by distributing questionnaires to respondents and analyzed by SPSS ver 26. The results show a positive and significant influence between advertising and e-service quality on consumer behavior in e-commerce transactions in Lampung community.This means if advertising variable and e-service quality have increased, then consumer behavior variable to purchases in e-commerce transactions have increased, and vice versa. From the perception of Islamic business ethics the influence of advertising and e-service quality on consumer behavior in e-commerce transactions is not yet fully appropriate as there is still market engineering in e-commerce transactions, consumers are also often less alert and reluctant to seek information about the seller's reputation, product specifications, etc. As long as the advertisement on the site is attractive, consumers will buy if they are financially sufficient, so the concept of Taraddin Minkum is often not achieved.
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Asyhari, Asyhari, Sri Hindah Pudjihastuti, Vina Alfionita, and Azmahani Yaacob Othman. "Uncovering the Power of Consumer Involvement: How Perceived Quality Drives E-Commerce Behavior?" Jurnal Aplikasi Manajemen 22, no. 3 (2024): 816–38. https://doi.org/10.21776/ub.jam.2024.022.03.14.
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Consumer involvement is an important factor in shaping consumer behavior, such as purchase intention, satisfaction, and loyalty. However, scholars have not explored its impact on e-commerce. This study aims to investigate the impact of consumer involvement, which consists of opinion-seeking, product variety, and product involvement, on perceived quality and e-commerce behavior. A quantitative research design uses 300 respondents from Oclo Official consumers in Semarang City. Data analysis using Partial Least Square Structural Equation Model (PLS-SEM) with SmartPLS version 4.0.9. The findings revealed that opining-seeking, product variety, and involvement have a positive effect on perceived quality. Other findings demonstrated that perceived quality has a positive effect on e-commerce behavior. Finally, the result concluded that perceived quality can mediate relationship factors in e-commerce behavior. The implication of this study offers new insights into the importance of consumer involvement in e-commerce. The most important implication is that e-commerce businesses must enhance perceived product quality, as it directly influences customer behavior, such as purchase intention, satisfaction, and loyalty. Companies can strengthen long-term relationships with consumers by offering a wider variety of products and maintaining high quality.
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Upasana, Das. "AI Powered Consumer Behavior in e-Commerce." International Journal of Contemporary Research in Multidisciplinary 3, no. 4 (2024): 01–13. https://doi.org/10.5281/zenodo.12679257.
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As the e-commerce industry continues to evolve, artificial intelligence (AI) has emerged as a powerful tool for understanding and influencing consumer behavior. This review explores the convergence of e-commerce and consumer behavior, emphasizing the significant influence of AI-driven personalization on market trends. AI-powered technologies have the ability to analyze vast amounts of data in real-time, providing valuable insights into consumer preferences, shopping patterns, and decision-making processes. By leveraging AI algorithms, e-commerce retailers can personalize the shopping experience, recommend products, and optimize pricing strategies to maximize sales and customer satisfaction. Additionally, AI can streamline the purchasing process by offering chatbots for customer support, virtual assistants for product recommendations, and predictive analytics for inventory management. The investigation explores how machine learning algorithms can be used to forecast customer preferences, expedite the purchase process, and create a more customized shopping experience. The review also examines the difficulties and moral dilemmas posed by AI-powered personalization as e-commerce develops. To give a thorough grasp of the wider ramifications of AI in influencing consumer behavior, issues like algorithmic bias, data privacy, and the careful balancing act between personalization and intrusiveness are studied. This analysis provides insightful information about the mutually beneficial interaction between e-commerce and consumer behavior, highlighting the revolutionary potential of AI-powered personalization and its impact on developing market trends. Businesses must comprehend and take advantage of AI-driven tactics in order to remain competitive as they navigate the digital landscape. This combination of data-driven insights and automated decision-making has the potential to revolutionize the way consumers interact with online retailers, ultimately shaping the future of e-commerce
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السلوادي, Abdelrahman Hasan. "Determinants of Consumer Behavior and Prospective Purchase Decisions in E-Commerce Environment: Evidence from Palestine." مجلة العلوم الإقتصادية و الإدارية و القانونية 6, no. 26 (2022): 145–63. http://dx.doi.org/10.26389/ajsrp.l040822.
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This paper intends to study consumers’ behavior and attitudes towards e-business industry in the Palestinian territories, and investigates the most important factors influencing the adoption decision, and models E-consumer behavior process toward the mass customization in e-business industry depending in the theory of reasoned action and theory of planned behavior. The sole objective of the following paper, which has been conducted on the year 2022, is to give an in-depth overview of all literature associated with E-consumer behavior focusing on consumer behavior process toward e-business industry in the Palestinian territories. The focus then turns to investigate the theoretical and conceptual framework of consumer behavior, and identify all concepts, principles and theories that will serve as foundations for the later studies. A comprehensive literature review of consumer behavior and factors influencing the adoption decision of e-business organizations from the point view of individual customers are also presented. This paper is divided into six major parts. The first and second parts outlines the environmental influences and interpersonal and intrapersonal determinants of E-consumer behavior, which includes investigating the role of culture, social classes, social and reference groups, personality, attitudes and the role of learning in shaping E-consumer behavior toward adoption. The third and fourth sections outlines the theory of reasoned action and theory planned behavior that will serve as foundations for this study. The fifth section provides a comprehensive literature review of consumer behavior and factors influencing the adoption decision of e-business organizations in Palestine. Finally, Structured Equation Model (SEM) technique has been utilized and the LISREL 8 program was used to test the impacts of Attitudes towards using technology (ATT), Reference Groups (RG), Personality (P) and Cultural Impacts (CI) on Perceived Usefulness (PU), Perceived Confidence (PC) and Behavioral Intention (BI).
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Zhang, Ruisi. "THE IMPACT OF E-COMMERCE LIVE STREAMERS' PROFESSIONALISM ON CONSUMERS' PURCHASING INTENTIONS." EUrASEANs: journal on global socio-economic dynamics, no. 4(47) (July 30, 2024): 383–97. http://dx.doi.org/10.35678/2539-5645.4(47).2024.383-397.
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In the digital age, e-commerce livestreamers have notably impacted consumer purchasing behavior. This study investigates how their professionalism affects consumers' purchase intentions, focusing on the mediating role of perceived value and the moderating role of virtual touch. We collected the data from 559 consumers using a questionnaire survey and analyzed it using structural equation modeling and multiple linear regression. The findings reveal that e-commerce livestreamers’ professionalism significantly enhances consumers' purchase intentions and perceived value. Perceived value, in turn, positively impacts purchase intentions. Moreover, perceived value mediates the relationship between livestreamers' professionalism and purchase intentions, while virtual touch positively moderates the link between professionalism and perceived value. This study demonstrates that livestreamers’ professionalism directly boosts consumers' purchase intentions and indirectly does so by increasing perceived value. Additionally, virtual touch strengthens the positive effect of livestreamers’ professionalism on perceived value, further encouraging consumer purchasing behavior. This research enriches the theoretical foundation of consumer behavior in e-commerce and offers practical insights for e-commerce platforms and livestreamers.
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Gusti, Girang Permata, and Hil da. "DIGITAL COMMERCE TRANSFORMATION: A STUDY ON THE IMPACT OF E-MONEY, E-WALLET, AND E-COMMERCE USE ON CONSUMER AND FINANCIAL BEHAVIOR." Malaysian E Commerce Journal 7, no. 1 (2023): 50–53. http://dx.doi.org/10.26480/mecj.01.2023.50.53.
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This research is a study of the impact of the use of e-money, e-wallet, and e-commerce on consumers and financial behavior in Indonesia. The research method used is descriptive quantitative using secondary data from sources such as Bank Indonesia and the Ministry of Communication and Information. The data includes e-money usage statistics, e-wallet usage surveys, and e-commerce transaction data from leading platforms. A descriptive analysis will be carried out to identify trends and patterns in the use of this digital payment technology by consumers and their impact on financial behavior. Data from Bank Indonesia shows a significant increase in the use of e-money, with the amount of e-money in circulation increasing by 34.28% from the end of 2021. A survey by the Ministry of Communication and Information (Kominfo-Indonesia) also noted that around 65.4% of respondents more often use e-wallets for non-cash transactions. The use of digital payment technology has brought changes in consumer behavior, who tend to be more active in shopping online. However, it should be remembered that the use of e-money, e-wallet, and e-commerce must also pay attention to security and consumer protection aspects. The study recommends a deeper analysis of transaction security and the protection of consumers’ data. In addition, it is recommended to continue research on the influence of digital payment technology on consumer financial management and consumer sentiment analysis on digital commerce transformation.
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Pandowo, Aditya, Shinta Rahmani, and Ajeng Andriani Hapsari. "Social Commerce Surge: The Fusion of Shopping and Social Media." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (2024): 7902–7. http://dx.doi.org/10.31539/costing.v7i4.10435.
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This study investigates the dynamics of social commerce within PT. Manado Jaya Lestari, focusing on the influence of Social Media Engagement and E-commerce Features on Consumer Trust and Purchasing Behavior. A sample of 100 consumers was selected through random sampling, and data were collected via structured surveys. The analysis was conducted using Smart PLS (Partial Least Squares) to examine both direct and indirect effects. The results reveal that Social Media Engagement significantly influences Consumer Trust and Purchasing Behavior, both directly and indirectly. However, while E-commerce Features demonstrates a significant direct effect on Purchasing Behavior, its indirect effect through Consumer Trust is nonsignificant. These findings underscore the crucial role of consumer trust as a mediator in the relationship between social media engagement and purchasing behavior. The study concludes by emphasizing the importance of fostering consumer trust through active engagement on social media platforms to drive sales, alongside continually improving e-commerce features to enhance the overall online shopping experience. Keywords : Social Media Engagement , E-commerce Features, Consumer Trust, Purchasing Behavior
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S, Suryawanshi Shivali. "Exploring Consumer Behavior and Attitudes towards E-Bikes in Sangli City." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32862.
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The objective of this research is to explore the diverse influences on consumer attitudes toward E-Bikes. By grasping these influences, businesses can refine their marketing tactics to resonate with consumers, thereby boosting adoption rates. Additionally, policymakers can leverage these insights to develop infrastructure and awareness initiatives that tackle consumer apprehensions and advocate for E-Bikes as an eco-friendly and economical transportation alternative. Further, understanding how consumers perceive and feel about E-Bikes allows manufacturers and retailers to customize their marketing strategies, resonating more effectively with their intended audience. Key Words: E-bike, Charging stations, Electric Vehicles, Mileage
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Abdullah, Hassan Ammar Ali. "Impact of online advertising on consumer buying behavior in Saudi Arabia: The moderating role of brand image." Frontiers in Management and Business 5, no. 2 (2024): 425–36. https://doi.org/10.25082/fmb.2024.02.001.
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Online advertising plays a crucial role in shaping consumer buying behavior by influencing awareness, preferences, and purchase decisions. Building on the theory of planned behavior (TPB), this research examined the direct influence of online advertising dimensions of informativeness, credibility, creativity, entertainment, interaction, and integration on consumer buying behavior in Saudi Arabia, emphasizing the moderating impact of brand image. Using a quantitative research method, convenience sampling technique, and a survey questionnaire, 200 valid samples were collected and analyzed to fulfill the research objectives. The structural equation modeling findings showed that informativeness, credibility, creativity, and interaction had a significant influence on consumers buying behavior, while entertainment and integration had no significant impact. The moderating analysis indicated that brand image only strengthens the impact of informativeness, credibility, and interaction on consumer buying behavior. The findings of this research validate the importance of online advertising in influencing consumers' buying behaviors and urge online stores or e-commerce platforms to consider the informativeness, credibility, and interaction dimensions of their online advertising.
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Iliopoulou, Efthymia, Eirini Koronaki, Aspasia Vlachvei, and Ourania Notta. "From Knowledge to Action: The Power of Green Communication and Social Media Engagement in Sustainable Food Consumption." Sustainability 16, no. 21 (2024): 9202. http://dx.doi.org/10.3390/su16219202.
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Understanding what drives sustainable consumer behavior is crucial for effective green marketing strategies. We set out to explore the mechanisms explaining the relationships between environmental attitudes, perceived environmental knowledge, and green consumption values on consumer behaviors, specifically the mediating roles of receptivity to green communication and social media engagement with environmentally friendly firms. We also investigated the moderating role of information seeking in these relationships. Data were collected through a survey of 610 Greek respondents between May and July 2024 and analyzed using IBM SPSS and AMOS version 23. Findings show significant and positive paths between green consumption values and receptivity to green communication, e-word-of-mouth intention, food behavior, and other environmental behaviors, while receptivity to green communication and social media consumers’ engagement with environmentally friendly firms has a significant and positive impact on e-word-of-mouth intention and food behavior. Findings reveal that credible and detailed communication is essential for engaging information-seeking consumers, who are more critical of green messages.
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Singla, Arun. "The Impact of E-Commerce on Consumer Behaviour: A Comparative Analysis of Traditional and Online Shopping Patterns." Shodh Sagar Journal of Commerce and Economics 1, no. 1 (2024): 24–28. http://dx.doi.org/10.36676/ssjce.v1.i1.05.
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This study investigates the influence of e-commerce on consumer behavior by conducting a comparative analysis of traditional and online shopping patterns. With the rapid growth of online retail platforms, understanding how consumers' shopping behaviors differ between traditional brick-and-mortar stores and online platforms is crucial for businesses and policymakers alike. Using a combination of qualitative and quantitative methods, including surveys, interviews, and data analysis, this research examines various aspects of consumer behavior, such as purchase decision-making processes, product preferences, and satisfaction levels, across different shopping environments.
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Hanqing Lu, Yin Junming, and Nejjari Aya. "The impact of Eco-friendly features of E-bikes on consumers’ willingness to pay." Finance & Accounting Research Journal 7, no. 2 (2025): 102–17. https://doi.org/10.51594/farj.v7i2.1855.
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The increasing global awareness of sustainability and environmental accountability has significantly altered consumer decisions in the transport sector. In view of this, electric bikes (e-bikes) have become a popular mode of urban transportation due to their convenience and environmental friendliness. Despite this, the factors influencing consumers' willingness to pay (WTP) e-bikes remain unclear. Therefore, this article collected data from 710 urban commuters from different regions through the distribution of questionnaires for regression analysis. The empirical study shows that consumer willingness to pay is influenced by battery efficiency, recyclability, low emissions, and using renewable energy in manufacturing. Further heterogeneity analysis reveals that gender affects consumer preferences. Male consumers prioritize battery efficiency and low emissions, whereas female consumers emphasize recyclability and the utilization of renewable energy. The study contributes to the existing literature on sustainable consumer behavior by offering empirical data regarding the influence of environmentally friendly features on e-bike purchasing decisions. Keywords: Willingness To Pay, Eco-Friendly Features, Electric Bikes, Sustainable Consumer Behavior, Environmental Awareness.
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Prof.Chaitrali, Umesh Chavan. "Consumer Behavior and Analytics in E-Commerce: A Comprehensive Analysis." International Journal of Advance and Applied Research S6, no. 23 (2025): 339–46. https://doi.org/10.5281/zenodo.15227299.
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<em>The rapid expansion of e-commerce has revolutionized interactions between businesses and consumers. With the increasing frequency of online transactions, the ability to analyze and forecast consumer behavior has become crucial. E-commerce analytics enables companies to gather, process, and interpret data, thereby enhancing decision-making, personalizing marketing efforts, and improving customer experiences. This study explores consumer behavior patterns in online retail, the significance of data analytics in influencing purchasing choices, and how businesses can leverage this data to enhance their operations. By integrating concepts from psychology, data science, and digital commerce, this research provides a comprehensive perspective on the determinants of consumer behavior in e-commerce and how analytics can be utilized for competitive advantage.</em>
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Dr., C. BALAJI. "A STUDY ON CONSUMERS BUYING BEHAVIOR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO MAYILADUTHURAI TOWN." International Journal of Management and Commerce Innovations 12, no. 2 (2024): 116–20. https://doi.org/10.5281/zenodo.14551227.
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<strong>Abstract:</strong> Consumer behaviour towards online shopping refers to the actions and decisions made by individuals when purchasing products or services through online platforms. The rapid growth of e-commerce has led to an increase in online shopping, with consumers being able to browse, compare prices, and make purchases from the comfort of their homes. Studies have shown that consumer behaviour towards online shopping is influenced by several factors, including product quality, website design, price, convenience, and security. Consumers are also influenced by social factors such as reviews and recommendations from other customers. As a result, businesses have had to adapt their marketing strategies to cater to this shift in consumer behaviour. Overall, understanding consumer behavior towards online shopping is crucial for businesses to provide a seamless and satisfying online shopping experience, which ultimately leads to increased customer loyalty and profitability. <strong>Keywords:</strong> Online shopping, consumer behaviour, decisions, Marketing tactics. <strong>Title:</strong> A STUDY ON CONSUMERS BUYING BEHAVIOR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO MAYILADUTHURAI TOWN <strong>Author:</strong> Dr. C. BALAJI <strong>International Journal of Management and Commerce Innovations </strong> <strong>ISSN 2348-7585 (Online)</strong> <strong>Vol. 12, Issue 2, October 2024 - March 2025</strong> <strong>Page No: 116-120</strong> <strong>Research Publish Journals</strong> <strong>Website: www.researchpublish.com</strong> <strong>Published Date: 24-December-2024</strong> <strong>DOI: https://doi.org/10.5281/zenodo.14551227</strong> <strong>Paper Download Link (Source)</strong> <strong>https://www.researchpublish.com/papers/a-study-on-consumers-buying-behavior-towards-online-shopping-with-special-reference-to-mayiladuthurai-town</strong>
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Li, He. "Research on Consumer Behavior Prediction Based on E-commerce Data Analysis." BCP Business & Management 49 (August 16, 2023): 106–10. http://dx.doi.org/10.54691/bcpbm.v49i.5411.
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The user behavior log of e-commerce platform contains a wide range of data, which can be roughly divided into three types: user basic information, merchant information and user behavior information. Behavioral information includes clicks, favorites, shopping carts and purchases. Because of the asymmetry of online shopping information, the virtuality of trading environment, the incomplete perception of goods and the unsynchronization of trading process, consumers are faced with many uncertainties in the process of online shopping. According to the specific research problems, this paper applies the real consumer behavior data in the e-commerce data platform to build a model to predict consumer behavior. The consumer behavior sequence and other characteristics are analyzed by two machine learning methods respectively. First, the consumer behavior sequence based on time sequence is analyzed. Add the obtained probability value as a new feature to other feature sets as the input of NB (Naive Bayes) model, and train the model to get the probability of whether consumers will buy, and then get the final judgment result of the model. The results show that the fusion model has a balanced performance for consumer behavior sequences with different lengths, and its accuracy can be kept at around 0.9. The research on the problems raised in this paper can also be extended to other fields.
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S.M. Ang, Yvonne. "Understanding Gen Z’s Online Purchase Behavior through their Hedonic and Utilitarian Motivation." Information Management and Business Review 16, no. 3S(I)a (2024): 461–74. http://dx.doi.org/10.22610/imbr.v16i3s(i)a.4217.
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The COVID-19 pandemic ushered in lockdowns, limiting consumer movement to their homes and preventing consumers from shopping in brick-and-mortar stores. Consequently, consumers were reliant on e-commerce to manage their daily purchases of goods and services. This exacerbated the use of e-commerce and fast-tracked the growth of the digital economy. In this study, Gen Z’s consumer motivation is investigated using hedonic and utilitarian motivation and the Unified Theory of Acceptance and Use of Technology (UTAUT). Consumer motivation remains a crucial part of consumer behavior studies given its prominence in influencing consumer action, consumer decision-making and preferences. In particular, the effects of hedonic and utilitarian motivation on online purchase behavior were investigated. This study utilized a quantitative approach through the deployment of a survey questionnaire online. The data from 156 respondents was analyzed using SmartPLS 4.0 utilizing Partial-Least Squares Structural Equation Modelling. Approximately 44% of the respondents started shopping online for the first time during the pandemic (i.e., 2020 and 2022). The results indicated that the Gen Z respondents were motivated by utilitarian and hedonic motivation when shopping online, in particular by Idea Shopping motivation and Efficiency motivation. Additionally, Social Influence and Facilitating Conditions were significant factors in influencing Behavioural Intention, and Behavioural Intention influenced Purchase Behaviour. The evidence suggests that the respondents were not novice online shoppers but rather experienced online shoppers.
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Rahmah, Maulavida Qholbyah. "Consumer learning behavior in adoption Tani Hub e-commerce." Indonesian Journal of Social Sciences 13, no. 2 (2021): 74. http://dx.doi.org/10.20473/ijss.v13i2.30108.
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As e-commerce develops in Indonesia, sales of fresh fruit and vegetable products move from physical stores to virtual markets through technological innovation. The adoption of e-commerce is marked by changes in purchasing behavior of fresh fruits and vegetables that originally relied on the senses, now mediated by a screen measuring at least 7 inches. Interaction between seller and buyer, or buyer with buyer also mediated. This condition does not require consumers to be able to see, hold and smell the product they want directly. When compared with conventional methods, the purchase of fresh vegetables and fruit through e-commerce has risks, namely uncertainty such as the physical quality of the product, taste or freshness. Consumers need knowledge and experience to reduce this uncertainty, where this knowledge and experience is obtained through a consumer learning process. This study describes the forms of consumer learning behavior starting from the beginning to get acquainted with adopting e-commerce. The research method used is qualitative with descriptive research type, and the method of data collection in the form of in-depth interviews with informants who are adopters of the Surabaya branch of the E-Commerce Tani Hub. This informant consists of a group of friends who have the same values, namely implementing a lifestyle and eating healthy food. The results of this study are in the form of learning behaviors shown by Tani Hub consumers through the process of information exchange with information sources that they consider credible, namely friendship circles and also primary information from the Tani Hub’ company itself.
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Reddy, K. S. V. R. Krishna, and N. T. Krishna Kishore. "Consumer buying behavior towards online meat and meat products : In tier-I cities of India." INTERNATIONAL JOURNAL OF AGRICULTURAL SCIENCES 19, no. 1 (2023): 94–100. http://dx.doi.org/10.15740/has/ijas/19.1/94-100.
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Online meat and meat products shopping has become more popular now-a-days. People are willing to spend time and energy on purchasing fresh meat through e-commerce. Most of the existing e-retailers offer their services in metros and major urban centers targeting the urban population.The survey was conducted in Bengaluru city. A representative sample of 120 consumers purchasing meat as well as meat products through online retail outlets like Licious, Zappfresh, Tendercuts, Fipola, Freshmeat, Bigbasket, Amazon, Grofers etc.In comparison to other meat items, chicken meat (broiler/country bird) is chosen by 51.66 per cent of consumers. Eggs account for 41.70 per cent of daily consumer consumption, followed by other meat items. The monthly family consumption of meat and meat products is 43.33 per cent, with 3-5 kg consumed each month. Consumers’ reasons for preferring meat and meat goods on e-commerce websites suggest that 36.70% of the sample consumers prefer buying meat and meat products online due to a wider choice. Customers’ attraction to e-commerce when purchasing meat and meat goods finds that 17.50% of consumers were most drawn to buy online meat and meat products due to ease of use. Consumers who preferred to buy meat and meat products revealed that 51.70 per cent preferred butcher shops, while 32.50 per cent preferred online platform. Consumer preferences for fresh meat and meat products found that 42.50 per cent of sample consumers.
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Gu, Shengyu, Beata Ślusarczyk, Sevda Hajizada, Irina Kovalyova, and Amina Sakhbieva. "Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6 (2021): 2263–81. http://dx.doi.org/10.3390/jtaer16060125.
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With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of making a purchase decision, this study used the questionnaire method. The survey was conducted among online shoppers in the top 10 countries in terms of e-commerce market growth. The scientific contribution is the proposed methodological toolkit to assess the purchasing behavior of online consumers, which identifies the most influential factors in their purchasing behavior and provides an opportunity to assess the dynamics of their activity during the study period, to identify key trends and determine changes in their behavior. The research revealed what changes in online consumer buying behavior are typical in the COVID-19 pandemic. The impact of consumer awareness and experience has increased. Online consumers have become more experienced, which has influenced the activity of their buying behavior. This study proved the shifting influence of online consumer purchasing behavior factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.
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Dr. Rachna Thakkar. "E-Marketing Effect on Consumer Buying Behavior." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 03 (2024): 365–72. http://dx.doi.org/10.47392/irjaem.2024.0052.
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The emergence of e-marketing has revolutionized the landscape of consumer behavior, profoundly impacting how individuals interact with brands, make purchasing decisions, and engage in commerce. This review paper synthesizes existing literature to examine the multifaceted effects of e-marketing on consumer buying behavior. Through a comprehensive analysis, key insights are drawn regarding the various ways in which e-marketing strategies, such as personalized recommendations, targeted advertising, and interactive experiences, influence consumer attitudes, preferences, and decision-making processes in the digital realm. Furthermore, the paper explores the role of social media platforms, technological advancements, and changing consumer expectations in shaping the e-marketing landscape. Ethical considerations, challenges, and future directions for research and practice are also discussed to provide a holistic understanding of the dynamic relationship between e-marketing and consumer behavior. Overall, this review contributes to a deeper appreciation of the complexities involved in navigating the e-marketing environment and underscores the importance of aligning marketing strategies with evolving consumer preferences and trends in the digital age.
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Masfer, Hind Mohammed, and Majed Abdulraouf Helmi. "THE ROLE OF DIGITAL MARKETING IN SHAPING CONSUMER BEHAVIOR IN E-COMMERCE PLATFORMS." International Journal of Professional Business Review 10, no. 3 (2025): e05420. https://doi.org/10.26668/businessreview/2025.v10i3.5420.
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Objectives: The objective of this research is to explore how digital marketing influences and communicates with consumers which shapes consumer behavior in E-commerce platforms. Theoretical Framework: As a result of the significant changes that global commerce has witnessed in recent years, most notably the e-commerce industry has experienced rapid growth and transformation, largely driven by advancements in digital marketing. Digital marketing has become a cornerstone of success in the e-commerce industry, these changes have significantly impacted consumer behavior and purchasing intentions. Method: This study consists of a quantitative approach; thus, we have utilized the survey, which helped us clarify the critical role of digital marketing in shaping consumer behavior in e-commerce. The significant factors include compatibility, trust, perceived ease of use, and perceived usefulness impact on shaping consumer behavior and purchase intention. Results and Discussion: The results of 285 participants indicate that the regression analysis revealed that trust, perceived ease of use, perceived usefulness, and digital marketing computability are influential factors in shaping consumer behavior. Research Implications: From a managerial application perspective, an understanding of shaping consumers' behavior and purchase intention. It would assist marketers in establishing, enhancing, and maintaining these strategies in digital marketing. Marketers need to identify those factors to emphasize the impact of digital marketing tools such as social media, search engines, and email which have enhanced businesses' ability to personalize marketing messages, thereby improving consumer engagement and influencing purchasing decisions. Originality/Value: The research findings provide insight into shaping consumer behavior with regard to the compatibility of digital marketing strategies and suggest a way forward for further research. In particular, future research should explore these dynamics in diverse markets and investigate the role of emerging technologies such as artificial intelligence.