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Journal articles on the topic 'E-mail marketing messages'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Rosário, Albérico Travassos. "E-Mail Marketing." International Journal of Online Marketing 11, no. 4 (2021): 63–83. http://dx.doi.org/10.4018/ijom.2021100104.

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Email marketing is a considerable development and includes direct emails, transactional emails, and email newsletters to attract new customers and retain existing ones. This research paper aims to identify and synthesize literature on the effectiveness of email marketing and potential challenges affecting its proper implementation. The research establishes that businesses in the current business environment recognize email marketing's capacity to produce a higher return on investment and generate more sales than traditional marketing channels, such as television. The adoption of permission-bas

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Andersson, Martin, Martin Fredriksson, and Adele Berndt. "Open or Delete: Decision-makers’ Attitudes Towards E-mail Marketing Messages." Advances in Social Sciences Research 1, no. 3 (2014): 133–44. http://dx.doi.org/10.14738/assrj.13.201.

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Scheinbaum, Angeline Close, Stefan Hampel, and Mihyun Kang. "Future developments in IMC: why e-mail with video trumps text-only e-mails for brands." European Journal of Marketing 51, no. 3 (2017): 627–45. http://dx.doi.org/10.1108/ejm-09-2015-0624.

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Purpose Marketers use e-mail in new, potentially more informative, entertaining and lucrative ways – such as embedding video. The purpose of this paper is to examine consumer responses to audiovisual (i.e. text along with a short video) versus text-only messages in brand communication. Specifically, authors seek to uncover the efficacy of marketer-embedded video (vs text-only) in e-mail on the consumer's product interest, informativeness, perceived prestige, electronic word-of-mouth (e-WOM) intentions and willingness to pass the electronic message along digitally or on social media. With the d

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José-Cabezudo, Rebeca San, and Carmen Camarero-Izquierdo. "Determinants of Opening-Forwarding E-Mail Messages." Journal of Advertising 41, no. 2 (2012): 97–112. http://dx.doi.org/10.2753/joa0091-3367410207.

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Clarke, Irvine, Theresa B. Flaherty, and Michael T. Zugelder. "The CAN-SPAM Act: New rules for sending commercial e-mail messages and implications for the sales force." Industrial Marketing Management 34, no. 4 (2005): 399–405. http://dx.doi.org/10.1016/j.indmarman.2004.09.018.

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Glassman, Tavis J., Tom Castor, Monita Karmakar, et al. "A Social Marketing Intervention to Prevent Drowning Among Inner-City Youth." Health Promotion Practice 19, no. 2 (2017): 175–83. http://dx.doi.org/10.1177/1524839917732559.

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Background. Water-related injuries and fatalities pose serious public health issues, especially to African American youth, a demographic group that drowns at disproportionately high rates. Aim. The purpose of this study was to determine if a social marketing intervention targeting the parents and guardians of inner-city youth (U.S. Midwest) could positively influence their perceptions concerning water safety. Method. Researchers employed a quasi-experimental design using matched pairs to evaluate the intervention. Participants consisted of parents who enrolled their children in a six-session s

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Song, Ji Hee, Hye Young Kim, Sahangsoon Kim, Sung Won Lee, and Jong-Ho Lee. "Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy." Marketing Letters 27, no. 1 (2014): 89–101. http://dx.doi.org/10.1007/s11002-014-9315-0.

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Ištvanić, Marin, Dominika Crnjac Milić, and Zdravko Krpić. "Digital Marketing in the Business Environment." International journal of electrical and computer engineering systems 8, no. 2 (2017): 67–75. http://dx.doi.org/10.32985/ijeces.8.2.4.

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Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like personalized messages or answers to a search query. There are several ways to advertise on the internet, and in this paper, ways and tools will be presented that allow digital advertising as well as their advantages and disadvantages. Specifically, search engine optimization, search engine marketing, display advertising, social networking marketing and e-m

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Eltaweel, M. "Social Marketing Plays As a Donation Box When It Comes to Fundraising." Journal of Global Oncology 4, Supplement 2 (2018): 189s. http://dx.doi.org/10.1200/jgo.18.41900.

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Amount raised in 2017 Financial donation 628,111.61 USD Other donations 117,601.73 USD March 2018 Financial donation 109,844.00 USD Background and context: Qatar Cancer Society Marketing Department work hand in hand with the society when it comes to fundraising. Aim: Our aim is to bring cancer awareness into the Qatar community as well as provide cancer patients and the organization with the needed fund to either cover cancer cases who needs financial support inside Qatar. And to financial support the organization to continue its awareness activities. Strategy/Tactics: Our campaigns are based

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Gaskill, S., and Geoff Webb. "E-mail and text message marketing." Interactive Marketing 3, no. 2 (2001): 160–65. http://dx.doi.org/10.1057/palgrave.im.4340125.

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Sharma, Rishi Raj, and Balpreet Kaur. "E-mail viral marketing: modeling the determinants of creation of “viral infection”." Management Decision 58, no. 1 (2020): 112–28. http://dx.doi.org/10.1108/md-03-2017-0215.

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Purpose The purpose of this paper is to identify factors influencing the opening and forwarding of commercial e-mails received directly from companies to further promote products via sharing by consumers to create viral infection. Design/methodology/approach The study is descriptive in nature and carried out in the country, India. A structural equation modeling technique was used to test the hypothesized relationships among the constructs pertaining to opening and forwarding of commercial e-mails. Findings The results indicate that mail opening intentions of the recipients are influenced by th

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Chiu, Hung-Chang, Anurag Pant, Yi-Ching Hsieh, Monle Lee, Yi-Ting Hsioa, and Jinshyang Roan. "Snowball to avalanche." European Journal of Marketing 48, no. 7/8 (2014): 1255–73. http://dx.doi.org/10.1108/ejm-05-2012-0329.

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Purpose – This paper aims to investigate the determinants of successful online viral marketing. More companies in recent years have reduced their advertising expenditures on traditional media. Instead, they focus more on word-of-mouth marketing to reach their potential customers. Design/methodology/approach – A 2 (high/low utilitarian message context) × 2 (high/low hedonic message context) × 2 (message source: strong/weak tie strength) × 2 (channel: e-mail/blog) between-subjects experiment was conducted. A total of 363 completed questionnaires were collected in Taiwan. Findings – The findings

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Utkarsh, N. A., and Nimit Gupta. "Message strategy of promotional e-mails in India: a content analysis." International Journal of Electronic Marketing and Retailing 10, no. 4 (2019): 351. http://dx.doi.org/10.1504/ijemr.2019.10025906.

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Utkarsh, N. A., and Nimit Gupta. "Message strategy of promotional e-mails in India: a content analysis." International Journal of Electronic Marketing and Retailing 10, no. 4 (2019): 351. http://dx.doi.org/10.1504/ijemr.2019.104212.

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G, Naveen. "Viral Marketing -Analysis and its Implementation." International Journal of Emerging Research in Management and Technology 6, no. 7 (2018): 134. http://dx.doi.org/10.23956/ijermt.v6i7.199.

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Viral marketing has emerged as an important concept in India as in other parts of the developing and developed countries and has become a necessary tool for every organization. Although there is increasing popularity among viral marketing, factors influencing to such a new communication medium, remains largely unknown. Hotmail has become one of the first to exploit online viral marketing since its email service was launched in the late 1990s, when every outgoing email contained a short message at the bottom with a link for people to click and sign up. In 1996, Steve and Tim also took advantage

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Retnosari, Ira Eko. "WORKSHOP PEMASARAN ONLINE MAHASISWA KKN-PPM UNIVERSITAS PGRI ADI BUANA SURABAYA DESA BULANG PRAMBON SIDOARJO." Jurnal Abadimas Adi Buana 1, no. 1 (2017): 35–42. http://dx.doi.org/10.36456/abadimas.v1.i1.a678.

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Online Marketing is also known as a strategy or method to introduce a consumer / public with a brand / products / services of a company / business. Online Marketing or also known as Internet marketing or some people call online advertising. In this case we used a medium that was the Internet. The simplest thing to remembered was, how to innovated continuously so that your product / service can be more easily found on the internet. In the Online Marketing have an important components that must be known by the reader, that are produk, price, place, promotion, people, physical evidence, and proce

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Kurniawan*, Ferdi, Zakaria Wahab, Marlina Widiyanti, and Muchsin Saggaff Shihab. "Effect of E-Marketing on Purchase Decision Musicool Product of PT. Pertamina (Persero) RU III Palembang." International Journal of Management and Humanities 5, no. 5 (2021): 6–13. http://dx.doi.org/10.35940/ijmh.e1213.015521.

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The purpose of this study is to analyze the effect of e-marketing through online media pada akun Instagram @musicoolpertamina, mobile applications Musicool Promo Official, websites www.musicoolpromo.com, and youtube account pertamina used by PT. Pertamina (Persero) to market or promotion its product, namely musicool. The data collected in this study were questionnaire data made using Google Form with 5 statement / indicator for variable convenience (X 1), 6 statement / indicator for variable content (X 2), 5 statement / indicator for variable response (X 3), 6 statement / indicator for variabl

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Reichhart, Philipp, Christian Pescher, and Martin Spann. "A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products." Electronic Markets 23, no. 3 (2013): 217–25. http://dx.doi.org/10.1007/s12525-013-0129-3.

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Mason, Alicia, Lynzee Flores, Pan Liu, Kenzie Tims, Elizabeth Spencer, and T. Gabby Gire. "Disaster communication." Journal of Hospitality and Tourism Insights 2, no. 3 (2019): 241–59. http://dx.doi.org/10.1108/jhti-03-2018-0021.

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Purpose The purpose of this paper is to understand the crisis communication strategies used by the Caribbean medical tourism industry in the 2017 hurricane season, and also evaluate the quality of the disaster communication messages delivered via digital mediums. Design/methodology/approach This study includes a comprehensive, qualitative content analysis of 149 risk and crisis messages from 51 healthcare organizations distributed through digital media. The medical tourism providers (MTPs) include hospitals, medical tourism facilitators, practitioners/private physicians, specialty clinics, and

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Khalifa, Ali Haj. "Measuring the Effectiveness of Online Advertising: The Tunisian Context." International Journal of Management Excellence 3, no. 1 (2014): 354–61. http://dx.doi.org/10.17722/ijme.v3i1.124.

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The development of the Internet tool was accompanied by a business turnaround which has deep effects on the rules of marketing and particularly company-customers relationships. The graphical interface that the Web can create between the company and its customers promotes its use as a medium of marketing communication. The advantages of e-communication are endless for companies, including timeliness, cost and interactivity. However, users are daily confronted with large masses of information which may affect the issue of effectiveness of this communication form. Therefore, it is necessary to kn

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Novita, Diana, and Yunita Sari. "EVALUASI PEMANFAATAN MOBILE MARKETING BERBASIS ANDROID MENGGUNAKAN METODE BUYER BLACK BOX PADA PERUSAHAAN RETAIL DI JAKARTA." PARAMETER: Jurnal Pendidikan Universitas Negeri Jakarta 30, no. 2 (2018): 118–31. http://dx.doi.org/10.21009/parameter.302.04.

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Abstract : This article illustrates preparation of your paper using MS-WORD. Papers should not be numbered. The manuscript should be written in English. The length of manuscript should not exceed 12 pages in this format using A4 single-sided papers. The title page should include the succinct title, the authors, and an abstract of around 200 words at the beginning of the manuscript. The affiliation, address and zip code, and telephone and fax numbers as well as e-mail address should be listed below each author's name. The paper begins with a title which uses 14pt Times New Roman. This is follow

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Ali, Asif, and Jaya Bhasin. "Understanding Customer Repurchase Intention in E-commerce: Role of Perceived Price, Delivery Quality, and Perceived Value." Jindal Journal of Business Research 8, no. 2 (2019): 142–57. http://dx.doi.org/10.1177/2278682119850275.

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In an e-commerce setup understanding the mechanism of repurchase intention of consumers is very essential for survival of business. The main purpose of this study was to understand mechanism and factors that impact consumer repurchase intention. Drawing upon information systems and marketing literature a model was formulated. The model was tested empirically using data collected through online survey in India. A total of 900 links to survey were emailed or messaged out of which 375 responses were received. Out of 375 responses 61 responses were eliminated due to incomplete information or lack

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Surya Ramadiansyah and Dede Lilis Chaerowati. "Pemasaran Interaktif melalui Media Sosial sebagai Sarana Promosi Applecoast Clothing." Jurnal Riset Manajemen Komunikasi 1, no. 1 (2021): 1–9. http://dx.doi.org/10.29313/jrmk.v1i1.64.

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Abstract. Social media in marketing is useful as a medium for promoting brands, building preferences and increasing sales through various digital marketing techniques. Applecoast is a retail and e-commerce based fashion company. In its marketing activities, Applecoast does a variety of ways and one of them uses social media as one of its main promotional media. This research uses a quantitative approach with descriptive methods. The population is 11,900 Applecoast Instagram followers who live in the city of Bandung. A sample of 100 respondents were selected through the Systematic Random Sampli

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Hannigan, Gale G. "Personalized Information Service for Clinicians: Users Like It." Evidence Based Library and Information Practice 3, no. 3 (2008): 83. http://dx.doi.org/10.18438/b8pd03.

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A Review of: Jerome, Rebecca N., Nunzia Bettinsoli Giuse, S. Trent Rosenbloom, and Patrick G. Arbogast. “Exploring Clinician Adoption of a Novel Evidence Request Feature in an Electronic Medical Record System.” Journal of the Medical Library Association 96.1 (Jan. 2008): 34-41, with online appendices.    Abstract  Objective – To examine physician use of an Evidence-Based Medicine (EBM) literature request service available to clinicians through the institution’s electronic medical record system (EMR). Specifically, the authors posed the following questions: 1

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Dias, Lorenna Glenda Medeiros, Rejane Alexandrina Domingues Pereira do Prado, Marli Auxiliadora da Silva, Jussara Goulart da Silva, Edson Arlindo Silva, and Tayná Mendonça Sobottka. "O CIGARRO E A SAÚDE: instruir positivamente ou provocar o medo?" Revista de Políticas Públicas 25, no. 1 (2021): 370. http://dx.doi.org/10.18764/2178-2865.v25n1p370-395.

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A Constituição Federal de 1988 trouxe modificações significativas na arquitetura e no funcionamento do Estado, possibilitando a criação de novas estratégias para viabilizar a formulação e a implementação de políticas públicas no Brasil. Contextualmente, pode-se dizer que o setor de saúde serve de modelo às práticas participativas de decisões compartilhadas e teve um papel importante no exercício do controle social, permitindo o protagonismo da sociedade civil organizada nos mais diversos espaços públicos, o que inclui decisões sobre políticas setoriais de prevenção e de combate ao tabagismo. N

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Clarens, Andres, Antonio Vittorini, Brad Lamiman, et al. "AWARE@home: A Case Study in Technological Design to Promote Environmental Conservation in the American Home." Journal of Green Building 1, no. 4 (2006): 112–28. http://dx.doi.org/10.3992/jgb.1.4.112.

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This paper describes an inexpensive technology called AWARE@home that was designed for households to receive information regarding their utility consumption patterns through at-home wireless networks. Utility information devices have been proposed or developed in the past but to the authors' knowledge this is the first to be: 1) designed specifically for homeowners to facilitate choices regarding consumption 2) built on existing home wireless “WiFi” networks and 3) developed with retrofit sensors that do not require meter replacement. Given that AWARE@home is designed to empower consumers to s

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Polupanov, A. G., A. A. Tolebaeva, I. S. Sabirov, et al. "Global Study on Tobacco Use among Youth in the Kyrgyz Republic Republic (GYTS, 2019)." Russian Pulmonology 30, no. 3 (2020): 270–77. http://dx.doi.org/10.18093/0869-0189-2020-30-3-270-277.

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The aim of the study was to assess the situation related to tobacco consumption among adolescents aged 13 – 15 in the Kyrgyz Republic.Materials and Methods. The study used a two-stage selection of schoolchildren in grades 7 – 9 (teenagers 13 – 15 years old) to conduct the survey. At the 1st stage, information was collected about all schools of the republic, where children of the target group study. the schools in which the survey was subsequently conducted were selected by the statistical sampling method according to the number of students in grades 7 – 9. The grades whose students participate

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Sadaraka, Lisa. "#Timesup - it’s time to take action." Hospitality Insights 2, no. 1 (2018): 5–6. http://dx.doi.org/10.24135/hi.v2i1.28.

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Sexual harassment is prevalent in the hospitality industry with studies indicating that hospitality employees experience sexual harassment significantly more than employees in other industries. Studies also reveal that customers are generally the main perpetrators [1]. Like the Western world, tourism in the South Pacific has seen significant growth and is now the largest and fastest growing sector in the region [2]. However, despite tourism being the key economic driver for many Pacific Island countries, the prevalence of sexual harassment in this location is unknown. This study was cond

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Filipczak-Białkowska, Anita. "Strategies for organising the attention of receivers in e-mail marketing." Acta Universitatis Lodziensis. Folia Litteraria Polonica 43, no. 5 (2017). http://dx.doi.org/10.18778/1505-9057.43.11.

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The article entitled “Strategies for organising the attention of receivers in e-mail marketing” discusses issues within social communication, more specifically e-mail advertising communication. In it, I consider the intention to draw the attention of receivers as the major element of said type of communication. The creators of advertisements utilise various methods for presenting their offers, as, in the light of market research, e-mail communication still holds a high significance in marketing. E-mail inboxes are often filled with advertising messages. Users easily identify some of those as a

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Torkaman, Saeid, and Norshidah Mohamed. "Permission-Based Electronic Mail Factors from Recipient’s Perspective." International Journal of Management Studies, August 31, 2015. http://dx.doi.org/10.32890/ijms.22.2015.10456.

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The research explores permission-based electronic mail (e-mail) factors. Permission-based e-mail refers to recipients who had previously agreed to receive advertisements or messages sent via an e-mail from a company. These factors are conceptualized as recipients’ intention to open, read, click and forward e-mails. The research uses the survey research approach. The target sample was 160 post-graduate students of a business school at a leading institution of higher learning in Malaysia. Data analysis for the research was performed using SPSS Version 21. The usable number of responses was, howe

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"Hybrid Spam Filtration Method using Machine Learning Techniques." International Journal of Innovative Technology and Exploring Engineering 8, no. 9 (2019): 1818–21. http://dx.doi.org/10.35940/ijitee.i8974.078919.

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Electronic mail (e-mail) is one of the most prevalent approaches for online communication and transferring data through web because of its quick and easy distribution of data, low distribution cost and permanency. Despite these benefits there are certain weaknesses of e-mail. Among these, spam also known as junk e-mail tops. Spam is set of unwanted or inappropriate messages sent over the internet to a massive amount of users for the purpose of marketing, phishing, disseminating malware, etc.With the internet becoming the dominant platform anti-spam solutions are of great use today. This paper

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Elbeck, Matthew, and Minjung Song. "IMPROVING INSTRUCTOR RESPONSE TO STUDENT E-MAILS USING TEMPLATE AND REMINDER INTERVENTIONS." Online Learning 15, no. 3 (2011). http://dx.doi.org/10.24059/olj.v15i3.179.

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Student e-mails without the student’s name, message, file attachment, etc may impede a timely and thorough instructor response. To help resolve this issue, we apply template and reminder interventions to improve student e-mail format defined as the degree of agreement between a student’s e-mail format and an instructor provided template. A pilot study (Study 1) employing a sample of 36 online undergraduate marketing students concluded that instructor supplied e-mail format template significantly improved student e-mail format. Additional refinements were examined in Study 2 to test three instr

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Higham, James, Paul Hanna, Debbie Hopkins, Scott Cohen, Stefan Gössling, and Nicole Cocolas. "Reconfiguring Aviation for a Climate-Safe Future: Are Airlines Sending the Wrong Message?" Journal of Travel Research, September 1, 2021, 004728752110336. http://dx.doi.org/10.1177/00472875211033648.

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Aviation remains a problematic sector of the global economy in times of climate emergency. Grounded in the ideology of reconfiguration, we adopt a system transitions perspective to address high emissions leisure travel. Our focus falls on the marketing communications of airlines as a critical component in the prevailing sociotechnical regime. Thematic analysis of the e-mail marketing communications of selected airlines revealed three prominent tropes: adventure and discovery; privilege; and urgency. These communications bring air travel into the everyday lives of consumers and accelerate the t

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"Impact of E-Marketing Promotions on the Performance of Religious Tourism: In Case of Srikakulam District, A.P, India." International Journal of Engineering and Advanced Technology 8, no. 6S3 (2019): 1289–92. http://dx.doi.org/10.35940/ijeat.f1223.0986s319.

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Collision of religion has been imperative for all kind of dexterous industries in India and tourism being considered as one of the profitable industries, amalgamation of religion with tourism has been identified as the most important element. To be specific and integrated as far as the marketing promotions are considered , technology which aids the promotion with respect to social media , e-mail marketing and digital marketing techniques has now a days play a vital role in line with effective reach and message impact. Researchers have aimed to evaluate the impression of e-marketing promotion m

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Valens, Safari, Amir Murwanashyaka, Marie Grace Uwingeneye, and Alphonse Habimana. "ASSESSMENT OF THE PRACTICES OF DIRECT MARKETING TOOLS ON CUSTOMER AWARENESS AND BUSINESS PERFORMANCE: A CASE OF KONKA GROUP COMPANY LTD." European Journal of Management and Marketing Studies 5, no. 3 (2020). http://dx.doi.org/10.46827/ejmms.v5i3.828.

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<p>The nerve centre of this study is to investigate the impact of the direct marketing tools on customer awareness and business performance. This is because, there is a lack of enough research on the impact of promotional tools mainly the direct marketing ones in creating awareness and growth of the business. The specific objectives of this study are to find out the direct marketing tools used by Konka Group Company Ltd. towards its customers’ awareness and business performance, to evaluate the impact of direct marketing tools used by Konka Group Company Ltd. on its customers’ awareness

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Zenda, Benson, Ruthea Vorster, and Adéle Da Veiga. "Protection of personal information: An experiment involving data value chains and the use of personal information for marketing purposes in South Africa." South African Computer Journal 32, no. 1 (2020). http://dx.doi.org/10.18489/sacj.v32i1.712.

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South Africa enacted the Protection of Personal Information Act 4 of 2013 (POPI) in an effort to curb the misuse of customers’ personal information by organisations. The aim of this research was to establish whether the South African insurance industry is adhering to certain prescripts of POPI, focusing on direct marketing requirements. An experiment was utilised to monitor the flow of personal information submitted to 20 insurance companies requesting short-term insurance quotations, using new e-mail addresses and phone numbers. The results of the experiment indicate that 92% of the marketing

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Abo Ajwa, Husam. "The role of viral marketing in improving the mental image of the Palestinian cellular communications company Jawwal - Southern Governorates." AAU Journal of Business and Law, 2021, 1–30. http://dx.doi.org/10.51958/aaujbl2021v5i2p3.

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The aim of the research is to test and analyze the correlation and impact relationships between the dimensions of viral marketing (electronic publishing methods, viral advertising campaigns, the electronic spoken word, motivations of viral message conveyers) and to improve the mental image (perception, influence, motivation, and desire) from the viewpoint of the customers of the Palestinian Cellular Communications Company (Jawwal), and revealing the differences in the responses of the sample members according to the following personal variables: (gender, use of mobile services, duration of use

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Núñez-Cansado, Marian, Aurora López-López, and Noelia Somarriba-Arechavala. "Publicidad encubierta en los kidsfluencers. Una propuesta metodológica aplicada al estudio de caso de los diez youtubers menores con más seguidores de España." El profesional de la información, April 15, 2021. http://dx.doi.org/10.3145/epi.2021.mar.19.

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The digital age has brought about great changes in the practice and design of marketing and advertising campaigns. In recent years, the development of new strategies such as influencer marketing has increased dramatically, involving minors who have become true protagonists in the marketing of toys, video games, fashion, etc., with the Instagram and YouTube platforms being the most widely used. This activity has been highly criticized recently, despite its occurrence worldwide with the main aim of broadcasting audiovisual content by minors, often including product placement and/or promotions th

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Steppat, Desiree, and Laia Castro Herrero. "Negative Campaigning (Election Campaigning Communication)." DOCA - Database of Variables for Content Analysis, April 18, 2021. http://dx.doi.org/10.34778/4g.

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One of the most crucial decisions political candidates make ahead of an election is whether they want to focus on their image or that of their their political opponents in their advertisement (Lau and Rovner , 2009). During electoral campaigns, candidates need to decide whether they use political advertisement to display a positive image of themselves or whether they try to make the opponent look bad. The first strategy is referred to as Acclaim or Positive Ads. The second approach, according to Surlin and Gordon is called Negative Campaigning and is applied by a political candidate when (s)he

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Melchior, Angelika. "Tag & Trace Marketing." M/C Journal 8, no. 4 (2005). http://dx.doi.org/10.5204/mcj.2385.

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   The use of RFID (radio frequency identification), also called “smart tags”, is on the rise in the retail industry. In short, RFID are tiny microchips using short range radio signals to emit information and can be used to tag goods, buildings, cars, pets, people etc. Unlike bar-code scanners, which must be held directly in front of the item being scanned, one of the benefits of RFID tags is that they can be scanned from a distance. It is expected that RFID will eventually replace the bar code and its use is likely to save companies like Wal-Mart, Procter & Gamble and Gi

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Varney, Wendy. "Love in Toytown." M/C Journal 5, no. 6 (2002). http://dx.doi.org/10.5204/mcj.2007.

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If love is a many-splendoured thing, then many of its splendours can be seen on toy shelves occupied by recent playthings such as Luv Buds, Love and Kisses, First Love, My Puppy Loves Me and Love-A-Lot Bear. As the meaning of childhood has changed, particularly over the last 150 years (Postman), toys have become a major means of demonstrating and defining love between generations, between genders and between humans and commodities. The widespread availability of commodities, all increasingly finetuned in their prescribed meanings under a regime of rampant advertising, has been a key factor in

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Downes, Daniel M. "The Medium Vanishes?" M/C Journal 3, no. 1 (2000). http://dx.doi.org/10.5204/mcj.1829.

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Introduction The recent AOL/Time-Warner merger invites us to re-think the relationships amongst content producers, distributors, and audiences. Worth an estimated $300 billion (US), the largest Internet transaction of all time, the deal is 45 times larger than the AOL/Netscape merger of November 1998 (Ledbetter). Additionally, the Time Warner/EMI merger, which followed hard on the heels of the AOL/Time-Warner deal and is itself worth $28 billion (US), created the largest content rights organisation in the music industry. The joining of the Internet giant (AOL) with what was already the world's

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Wagman, Ira. "Wasteaminute.com: Notes on Office Work and Digital Distraction." M/C Journal 13, no. 4 (2010). http://dx.doi.org/10.5204/mcj.243.

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For those seeking a diversion from the drudgery of work there are a number of websites offering to take you away. Consider the case of wasteaminute.com. On the site there is everything from flash video games, soft-core pornography and animated nudity, to puzzles and parlour games like poker. In addition, the site offers links to video clips grouped in categories such as “funny,” “accidents,” or “strange.” With its bright yellow bubble letters and elementary design, wasteaminute will never win any Webby awards. It is also unlikely to be part of a lucrative initial public offering for its owner,

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Bonniface, Leesa, Lelia Green, and Maurice Swanson. "Affect and an Effective Online Therapeutic Community." M/C Journal 8, no. 6 (2005). http://dx.doi.org/10.5204/mcj.2448.

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   Affect theory is generally associated with the lifetime’s work of Silvan S. Tomkins, whose four volume work, Affect, Imagery, Consciousness, was published between 1962-92. The volumes argue that humans are subject to a range of innate affects: two positive (interest/excitement; enjoyment/joy), one neutral (surprise/startle) and six negative (distress/anguish; fear/terror; anger/rage; shame/humiliation; dissmell [reaction to a bad smell]; disgust).   In a crude “advanced search” using Google, affect is related to emotion in 3,620,000 Web references; to intellect

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O'Hara, Lily, Jane Taylor, and Margaret Barnes. "We Are All Ballooning: Multimedia Critical Discourse Analysis of ‘Measure Up’ and ‘Swap It, Don’t Stop It’ Social Marketing Campaigns." M/C Journal 18, no. 3 (2015). http://dx.doi.org/10.5204/mcj.974.

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BackgroundIn the past twenty years the discourse of the weight-centred health paradigm (WCHP) has attained almost complete dominance in the sphere of public health policy throughout the developed English speaking world. The national governments of Australia and many countries around the world have responded to what is perceived as an ‘epidemic of obesity’ with public health policies and programs explicitly focused on reducing and preventing obesity through so called ‘lifestyle’ behaviour change. Weight-related public health initiatives have been subjected to extensive critique based on ideolog

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Losh, Elizabeth. "Artificial Intelligence." M/C Journal 10, no. 5 (2007). http://dx.doi.org/10.5204/mcj.2710.

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   On the morning of Thursday, 4 May 2006, the United States House Permanent Select Committee on Intelligence held an open hearing entitled “Terrorist Use of the Internet.” The Intelligence committee meeting was scheduled to take place in Room 1302 of the Longworth Office Building, a Depression-era structure with a neoclassical façade. Because of a dysfunctional elevator, some of the congressional representatives were late to the meeting. During the testimony about the newest political applications for cutting-edge digital technology, the microphones periodically malfunctione

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Rutherford, Amanda, and Sarah Baker. "The Disney ‘Princess Bubble’ as a Cultural Influencer." M/C Journal 24, no. 1 (2021). http://dx.doi.org/10.5204/mcj.2742.

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The Walt Disney Company has been creating magical fairy tales since the early 1900s and is a trusted brand synonymous with wholesome, family entertainment (Wasko). Over time, this reputation has resulted in the Disney brand’s huge financial growth and influence on audiences worldwide. (Wohlwend). As the largest global media powerhouse in the Western world (Beattie), Disney uses its power and influence to shape the perceptions and ideologies of its audience. In the twenty-first century there has been a proliferation of retellings of Disney fairy tales, and Kilmer suggests that although the main

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Rodan, Debbie, and Jane Mummery. "Animals Australia and the Challenges of Vegan Stereotyping." M/C Journal 22, no. 2 (2019). http://dx.doi.org/10.5204/mcj.1510.

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Introduction Negative stereotyping of alternative diets such as veganism and other plant-based diets has been common in Australia, conventionally a meat-eating culture (OECD qtd. in Ting). Indeed, meat consumption in Australia is sanctioned by the ubiquity of advertising linking meat-eating to health, vitality and nation-building, and public challenges to such plant-based diets as veganism. In addition, state, commercial enterprises, and various community groups overtly resist challenges to Australian meat-eating norms and to the intensive animal husbandry practices that underpin it. Hence act

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Brien, Donna Lee. "The Real Filth in American Psycho." M/C Journal 9, no. 5 (2006). http://dx.doi.org/10.5204/mcj.2657.

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   1991 An afternoon in late 1991 found me on a Sydney bus reading Brett Easton Ellis’ American Psycho (1991). A disembarking passenger paused at my side and, as I glanced up, hissed, ‘I don’t know how you can read that filth’. As she continued to make her way to the front of the vehicle, I was as stunned as if she had struck me physically. There was real vehemence in both her words and how they were delivered, and I can still see her eyes squeezing into slits as she hesitated while curling her mouth around that final angry word: ‘filth’. Now, almost fifteen years later, the

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Bruner, Michael Stephen. "Fat Politics: A Comparative Study." M/C Journal 18, no. 3 (2015). http://dx.doi.org/10.5204/mcj.971.

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Drawing upon popular magazines, newspapers, blogs, Web sites, and videos, this essay compares the media framing of six, “fat” political figures from around the world. Framing refers to the suggested interpretations that are imbedded in media reports (Entman; McCombs and Ghanem; Seo, Dillard and Shen). As Robert Entman explains, framing is the process of culling a few elements of perceived reality and assembling a narrative that highlights connections among them to promote a particular interpretation. Frames introduce or raise the salience of certain ideas. Fully developed frames typically perf

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