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Dissertations / Theses on the topic 'Emarketing elements'

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Published: 3 June 2025

Last updated: 31 July 2025

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1

Yamaoka, Takashi 1968. "The key elements of advocacy marketing." Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/17877.

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Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.<br>Includes bibliographical references (leaves 140-142).<br>Customer power is growing, and customers now have tools that inform them of the true state of affairs. This power enables them to avoid the pushy messages of marketers, make their own decisions, and determine what to buy. A company advocates for its customers and earns their trust. It may not be a strategy for everyone, but innovative companies are following this path. The marketing paradigm is shifting from

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2

Widawska-Stanisz, A. "Elements of gamification in social marketing compaigns." Thesis, Tkachov O.O, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47094.

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The goal of this article is to present the essences of gamification and possibilities which are given by using it in the marketing work. Special attention was paid to activities of social marketing, which superior task is to pay direct attention to social problems, to change the social consciousness of given problem, to present the results of some behaviours and to support activities serving the change of attitudes.

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3

Atkinson, Mark L. "Relationship marketing elements in radio station Websites." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3278.

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4

Ingrida, Čaplinkskienė. "Vidaus marketingo formavimo elementų raiška Vš Į Kauno Šilainių poliklinikos pavyzdžiu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070803.100647-44618.

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Vidaus marketingas tampa vis svarbesniu tiek moksliniuose tyrinėjimuose, tiek ir praktinėje paslaugų organizacijų veikloje. Darbo tikslas – remiantis vidaus marketingo teorinėmis prielaidomis įvertinti vidaus marketingo formavimo elementų raišką Vš. Į. Kauno Šilainių poliklinikoje. Darbo uždaviniai: 1. Atskleisti vidaus marketingo formavimo teorinius aspektus, apibūdinant vidaus marketingo sampratą, tikslus, dalyvius bei identifikuojant jo elementus. 2. Parengti vidaus marketingo formavimo elementų vertinimo modelį ir tyrimo metodiką. 3. Ištirti vidaus marketingo elementus ir jų tarpusavio ry

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5

Valassis, Kostantin, and Rosen Yannick de. "Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22978.

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Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. In the literature, with regard to the adaptation/standardization of the marketing mix, most of the researches have built their theories upon the analysis of multinationals’ cases. Little attention has been paid on the cases of SMEs although in different topics of interest it has been seen that these tw

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Сигида, Любов Олексіївна, Любовь Алексеевна Сигида, and Liubov Oleksiivna Syhyda. "Marketing distribution policy of an enterprise and its elements." Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33550.

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Marketing distribution policy concerns all the pre-distribution and after-distribution measures aimed at delivering a product from the producer to the customer. The aim of this distribution policy is to satisfy customers’ needs and to achieve marketing objectives of an enterprise. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33550

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7

Lubbe, Sarah May. "Elements of internal marketing as predictors of employee satisfaction." Diss., University of Pretoria, 2013. http://hdl.handle.net/2263/31855.

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Many factors can influence service quality, however the main determinant of customers’ perceptions of service quality is often their interaction with service staff (Zeithaml & Bitner, 2009:351), resulting in the importance of employees in service delivery. Internal marketing (IM) acknowledges this, and is similar to other marketing activities within an organisation, which focuses on staff in order to enhance external performance (Papasolomou & Vrontis, 2006:179). The aim of the present study has been to investigate the elements of IM as predictors of employee satisfaction and to determine

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8

Vrontis, Demetris. "Integrating adaptation and standardisation in international marketing : the AdaptStand Modelling Process." Thesis, Manchester Metropolitan University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.311206.

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The debate of whether to standardise or to custom-tailor marketing strategies and tactics in international markets has continued to trouble academics and practitioners alike and has produced many and varied opinions. Supporters of global standardisation argue that a single marketing strategy and a standardised marketing mix (tactics) should be used in international markets to minimise total costs and promote a global corporate image. In contrast, advocates of international adaptation debate that marketing in overseas markets should be adapted to fit the unique dimensions of each local market.

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9

Kinštová, Veronika. "The impact of POS materials on sales: LEGO Nexo Knights 2016 campaign in toy specialist stores." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264321.

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In today's highly competitive and cluttered marketing environment it becomes increasingly harder for brands to differentiate themselves form others. This is especially pronounced in the retail space. Shopper marketing is a discipline that focuses on shoppers and their needs to create a unique shopping experience and thereby increase in-store communication effectiveness. Keeping in mind the challenges of marketing to children, LEGO aims to communicate to its shoppers as well as consumers through the platform of in-store its core values of creative play, fun and learning. The thesis discusses th

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10

Jasper, Frank Raymond. "Determining the critical elements of the customer intimacy framework." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2000. https://ro.ecu.edu.au/theses/1386.

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Currently the field of marketing is undergoing a transformation concerning the appropriate marketing model to use in business. This transformation arose due to the mounting problems of the existing 4Ps Marketing Model, the heightened importance of customer retention, the requirement to continually add value to business processes and recent advancements in Internet technology. An alternate approach to the 4Ps Marketing Model began to emerge in the 1970's and was termed relationship marketing. This study is exploratory in nature and investigates consumer perceptions concerning customer intimacy.

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11

Grönvall, Alf, and Härgestam Axel Holmner. "Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-162812.

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AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. Gamification can be used in a plethora of areas, and business and organizational contexts are no exception.This study investigates how gamification and the use of game elements in an organizational context influence internal marketing activities. Internal marketing is a management philosophy

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12

Хоменко, Лілія Миколаївна, Лилия Николаевна Хоменко, and Liliia Mykolaivna Khomenko. "Some elements of marketing activities in blood service companies: content strategy of the site." Thesis, Сумський державний університет, 2020. https://essuir.sumdu.edu.ua/handle/123456789/85577.

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Контентна стратегія є складовою PR-діяльності. Вона безпосередньо впливає на формування позитивного іміджу компанії в очах споживача. Успішний контент дозволяє сформувати імідж компанії як експерта у своїй галузі, підвищити довіру цільової аудиторії, лояльність до неї, збільшити продажі. Було проаналізовано теми публікацій на сайті Сумського обласного центру служби крові протягом 2016 - травня 2020 р. та визначено основні тематики публікацій. Оскільки лояльність аудиторії та рівень довіри до центру не розраховуються конкретними цифрами, ефективність такої діяльності може оцінювати за допомогою

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Khomenko, L. M. "Some elements of marketing activities in blood service companies: content strategy of the site." Thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/80986.

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Розглядаються аспекти маркетингової діяльності типів компаній, що надають послуги з крові.<br>Рассматриваются аспекты маркетинговой деятельности типов компаний, предоставляющих услуги по крови.<br>Aspects of marketing activities, types of companies providing blood services are considered.

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14

Polacek, Scott Robert. "Peripheral Cues or Persuasive Arguments? An examination of print advertisements from an ELM perspective." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337825572.

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15

Nyberg, Emma, Antonia Ulfsdotter, and Elsa Perman. "Reklambilder med ett hållbart budskap : förvirrande, förvillande eller fängslande?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26362.

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Syftet med denna studie är att öka förståelsen angående hur kvinnor i åldrarna 20 till 30 år uppfattar visuella- och verbala element i modeföretags gröna marknadsföring. Speciellt den hållbarhetskommunikation som modeföretag använder för att marknadsföra sina produkter som hållbara. Studien avser att bidra till en ökad förståelse för reklambilders betydelse för att främja framtida marknadsföringsstrategier. Tidigare forskning visar att grön marknadsföring blivit allt vanligare och flertalet reklamer innefattas av liknande visuella- och verbala element. Färgen grönt är ett tydligt exempel på et

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16

Mondeikienė, Jūratė. "AB “Panevėžio statybos trestas" įvaizdžio gerinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080828_093617-63293.

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Svarbiausias šio darbo uždavinys yra susisteminti užsienio literatūrą apie įvaizdį, remiantis ja sudaryti įvaizdžio dedamųjų ir elementų schemą, o atlikus tyrimą parengti AB „Panevėžio statybos trestas“ įvaizdžio gerinimo priemones Apžvelgus daugelį lieteratūros šaltinių apie marketingą, galime teigti, kad nėra vieningos teorijos apie įvaizdį ir jį formuojančius elementus. Šiame darbe buvo sudaryta atskira įvaizdžio dedamųjų schema tinkanti nagrinėjamai organizacijai. Pagrindiniai įvaizdžio elementai yra tokie kaip reklama, viešieji ryšiai,organizacijos stilius, vidinė komunikacija. Tyrimo tik

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17

Woodward, Tracy. "Identifying and measuring customer-based brand equity and its elements for a service industry." Thesis, Queensland University of Technology, 1996.

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18

Dickens, John. "Value: An Examination of Its Key Dimensions and Elements through the Lens of Service-Dominant Logic and Beyond." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248390/.

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his dissertation advocates that value and its creation are often misunderstood concepts since both lack robust comprehensive conceptual foundations from which to advance rigorous theoretical development and analysis. Furthermore, this dissertation characterized value as the subjective assessment of the total worth of benefits received for the price paid or costs, i.e. money, time, energy, etc. The purpose of this dissertation was to conduct a holistic examination of value through the lens of service-dominant logic (S-D) and several historical economic periods of thought. I conducted a compr

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19

Blette, Melissa. "Marketing trends in home health care : the four aspects that affect sales." Honors in the Major Thesis, University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1360.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.<br>Bachelors<br>Business Administration<br>Marketing

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20

Anankaitė, Simona. "Pieno pakuotės patrauklumo didinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20130107_164514-62645.

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Baigiamojo darbo autorius: Simona Anankaitė Pilnas baigiamojo darbo pavadinimas: Pieno pakuotės patrauklumo didinimas Baigiamojo darbo vadovas: Prof. dr. Arvydas Bakanauskas Baigiamojo darbo atlikimo vieta ir metai: Vytauto Didžiojo universitetas, Ekonomikos ir vadybos fakultetas, Kaunas, 2012 Puslapių skaičius: 66 Lentelių skaičius: 0 Paveikslų skaičius: 37 Priedų skaičius: 3 Darbe analizuojama produkto pakuotės svarba pieno produktų rinkoje. Darbo tikslas – pateikti siūlymus pieno pakuotės patrauklumo didinimui. Šiam tikslui pasiekti nagrinėjama mokslinė literatūra, atliktas Lietuvos gaminto

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Mani, Gayathri. "Smells and multimodal learning: The role of congruency in the processing of olfactory, visual and verbal elements of product offerings." Diss., The University of Arizona, 1999. http://hdl.handle.net/10150/283973.

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Smells are being included as key components of product offerings in an ever increasing number of product categories. However, this practice is guided only by intuitive beliefs that the addition of smells might lead to richer brand identities, help brand preference etc. This is because olfaction research in marketing is in its infancy while studies in branding have focused on strategies to extend a brand's existing equity rather than on issues relating to the initial formation of brand knowledge structures. Thus, there is little understanding of the processes that govern consumer learning of pr

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Rossi, Alison. "Key Elements for Sustaining and Enhancing Influence for Fashion Bloggers." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469485657.

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Carlos, Camila de Castro. "Elementos de relacionamento em marketing internacional: um estudo exploratório entre empresas comerciais exportadoras (ECE) e fornecedoras (EF) situadas no município de Ribeirão Preto (SP)." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-28072009-104358/.

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Na medida em que o relacionamento comercial entre os países tem se tornado a base para o desenvolvimento do mercado mundial e das nações, evidencia-se a necessidade de se estudar as iniciativas empresariais que potencializam a ocorrência e continuidade de negócios produtivos entre as diversas partes envolvidas no processo comercial. Sob a ótica do marketing internacional, é possível sintetizar que as relações comerciais se estabelecem de duas formas: diretamente, onde a relação comercial entre empresas exportadoras e empresas importadoras acontece sem o apoio de uma organização intermediária;

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Krieg, Roland. "Protagonist placement and pseudo protagonist placement : merging elements of sponsorship, product placement and endorsement in one powerful marketing communication tactic." Thesis, University of Warwick, 2012. http://wrap.warwick.ac.uk/59326/.

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Purpose – While considerable research has been dedicated to sponsorship, product placement and celebrity endorsement, hybrid forms that employ two or more of these approaches in a single execution have been largely neglected. A documentary that is woven around a single brand and employs elements of endorsement, product placement and television sponsorship to an extent unprecedented on German television is analysed here. Such "Protagonist Placement" had not previously been explored empirically. The purpose of this research was thus to identify, whether Protagonist Placement (PP) has a significa

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Alblooshi, Fatima Khalifa. "The Role of Paratextual Elements in the Reception of Translation of Arabic Novels into English." Kent State University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=kent1617719565200925.

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Sodaitytė, Raminta. "Darbuotojų ir organizacijos tikslų suderinamumas organizacijoje "SPA Hotel"." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_095850-86218.

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Šiame darbe susisteminama ir analizuojama įvairių Lietuvos bei užsienio autorių literatūra apie organizacijos sampratą, organizacijos elementus, organizacijos tikslus, individą organizacijoje, jo vertybės, nuostatas ir tikslus. Darbo objektas: darbuotojo ir organizacijos tikslų suderinamumas. Darbo tikslas – įvertinti darbuotojo ir organizacijos tikslų suderinamumą organizacijoje „SPA Hotel“. Darbo uždaviniai: 1. Apibūdinti organizacijos sampratą; 2. Aptarti darbuotojo ir organizacijos tikslų suderinamumo galimybes; 3. Nustatyti darbuotojų tikslus organizacijoje „SPA Hotel“. Darbo metodai: •

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Artyuschenko, Olga. "Water marketing as one of elements of economical regulatory mechanizm in water use activity. experience of the united states of america." Thesis, Видавництво СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/12802.

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On the modern stage of development rapid increase of the Ukrainian economy accompanies negative tendencies in water economy. The continual increase in demand will result in increased water scarcity over time. Further economic advance and development will cause added water demand too. Pollution and unpractical use of water resources are grown in water economy. Environmentally oriented demands for water have risen rapidly in recent decades and may continue to do so. Water supply is not rising; in fact, it is shrinking due to pollution and ground water depletion. The fallout will magnify the cons

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Mendoza, Ascurra Alicia Alejandra. "Elementos atmosféricos y calidad del servicio como determinantes de la satisfacción del consumidor de restaurantes con temática de cine en Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655190.

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El marketing experiencial ha sido y sigue siendo importante para que las marcas logren que los clientes vivan experiencias inigualables. Por ello, estas se preocupan cada día en implementar este tipo de estrategias en sus procesos y, de esa manera, los consumidores vivan experiencias en torno a los servicios y productos; con el objetivo de crear relaciones duraderas y vínculos emocionales entre marcas y clientes. De esta manera, las marcas que, hoy en día, se encuentran en la vanguardia de la implementación del marketing experiencial, son los restaurantes temáticos (cine, deporte, mú

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Dambrauskas, Vilius. "Vartotojų pasitenkinimo Šiaulių arenos fiziniais elementais ir aptarnavimo kokybe vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_111041-74039.

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Darbo objektas. Vartotojų pasitenkinimas Šiaulių arena. Darbo tikslas. Įvertinti vartotojų pasitenkinimą Šiaulių arenos fiziniais elementais ir aptarnavimo kokybe. Darbo uždaviniai: 1. Išanalizuoti teorinį šiuolaikinio multifunkcinio sporto statinio (sporto arenos) modelį ir jo ryšį su vartotoju. 2. Išnagrinėti esminius vartotojų pasitenkinimo multifunkciniais sporto statiniais aspektus. 3. Atskleisti ir apibendrinti aptarnavimo paslaugų kokybės sampratą bei jos charakteristikas. 4. Aptarti pagrindinių penkių Šiaulių arenai pritaikytų dimensijų vertinimus. Darbo metodai: mokslinės literatūros

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Sun, Jingyi, and Lu Huang. "An explorative study on Chinese consumer’s perception and preference for the use of traditional Chinese cultural elements in marketing : - The role of nostalgia." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415486.

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Aim: This study aims to explore the Chinese consumer's perception and preference for the use of traditional Chinese cultural elements (TCCEs) in marketing from two aspects: nostalgia formation and nostalgia preference. Methods: This study adopted the method of qualitative research. The data was collected by the students from the Zhejiang University of Technology through video semi-structured interviews. The four cases of TCCEs products are bottled water, lipstick, pajama, and stationery. They were used in the semi-structured interview. Result & Conclusions: This study concluded that age, g

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Lundgren, Beatrice. "Online game design theories for interactive marketing : Gamification is not enough." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65927.

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This research looks at how interactive marketing can become more motivating for customers by designing it as a full game, not only by adding some game elements like in gamification. The result of the research gives marketers an alternative and complementary way of incorporating game design in marketing.The theory builds on fundamental online game elements and player types, assembled into a model for analysis also useful as a planning tool. The research conducted a qualitative case study of the Volvo XC90 First Edition campaign which gave insight on how game theories can be applied for more eng

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Kadlec, Michal. "Význam kulturních prvků v marketingu. Kulturní specifika Nového Zélandu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4900.

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This Diploma paper deals with topic of cultural impact on the Marketing. Connections and significance of cultural elements are explored in marketing perspective. The methodical section of this paper is focused on the Culture of New Zealand, when its specific traits are described and main cultural elements related to the marketing are analyzed. In the first part of the paper it discusses the culture in general terms as well-dynamic process and takes up with the main elements of culture. Extraordinary attention is paid to the specific symbolic perception of colours in various cultures as the mos

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Nguyenová, Daniela. "Analýza vnímání značky Pure Jatomi fitness zákazníky." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193851.

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The main objective of my diploma thesis is to analyse customers perception of Pure Jatomi Fitness brand. Based on results of a questionnaire survey, I recommended improvements that the management of the company should take into consideration in order to reach better results. In the theoretical part, I defined the concepts of service marketing, mark and its elements. Then I also focused on terms such as segmentation, targeting and positioning. The next chapter is devoted to the qualitative and quantitative research methods. In the practical part, I mentioned characteristics of Pure Jatomi Fitne

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Mousavi, Seyed Siamak [Verfasser], and Andreas [Akademischer Betreuer] Kagermeier. "Effective Elements on E-Marketing strategy in Tourism Industry(Case study: Airlines, Tour Operator and Chain Hotels in Germany and Iran) / Seyed Siamak Mousavi ; Betreuer: Andreas Kagermeier." Trier : Universität Trier, 2012. http://d-nb.info/1197698477/34.

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AragÃo, Daniel Ribeiro. "The influence of business elements in the choice of consumers for popular brands: an investigation in the residential market of mineral water 20 liters in Fortaleza." Universidade Federal do CearÃ, 2007. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3553.

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Esta dissertaÃÃo de Mestrado teve por objetivo avaliar o impacto das variÃveis mercadolÃgicas no processo de decisÃo de compra de marcas populares de Ãgua mineral na Embalagem 20 litros no mercado residencial de Fortaleza. Este estudo constatou que o crescimento destas marcas foi favorecido pelo surgimento de uma nova classe de consumidores que, impulsionados por fatores sÃcio-econÃmicos como o aumento do poder aquisitivo e a estabilidade econÃmica passaram a consumir Ãgua mineral. HÃ ainda outros fatores determinantes para o crescimento do consumo tais como a necessidade de uma experiÃncia de

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Pilipavičius, Žilvinas. "Marketingo komplekso elementų adaptavimas socialinio marketingo programoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_184417-68425.

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Pagrindinė prielaida atsirasti naujai mokslo disciplinai - kai kurių marketingo srities specialistų pastebėjimai, kad įprastinio, komercinio marketingo principai galėtų būti taikomi ir visuomeninėje srityje, tiksliau, socialinių problemų sprendimams. Vis tik, derėtų pastebėti, kad socialinis marketingas ir jo taikymas stipriai skiriasi nuo įprastinio marketingo praktikos. Tad ir socialinio marketingo tikslų įgyvendinimui reikalingos strategijos vystymas, įgyvendinimas, bei kontrolė, nors ir turi bendrų komercinio marketingo bruožų, tačiau reikalauja socialiai orientuoto požiūrio, kurio tikslas

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Затишняк, Т. О. "Удосконалення управління маркетинговою діяльністю туристичного підприємства «Поїхали з нами»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12548.

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У роботі розглядаються теоретичні і практичні аспекти маркетингової діяльності туристичного підприємства. Розкрито сутність основних понять – маркетинг, управління маркетинговою діяльністю, конкурентна позиція. Надано загальну характеристику, аналіз економічної та маркетингової діяльності туристичного підприємства «Поїхали з нами», досліджено конкурентну позицію за ключовими елементами споживчої цінності, визначено сукупність чинників маркетингового впливу на конкурентоспроможність туристичного підприємства. Запропоновано і обґрунтовано заходи з удосконалення маркетингової діяльності

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Eriksson, Elin, and Niklas Larsson. "A Multi-Sensory Brand-Experience : Sensorial interplay and its impact on consumers' touch behaviour." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12153.

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The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowledge regarding a multi-sensory brand-experience through the performance of an experiment. A quantitative research method with a deductive research approach has been used for this study, where theoretical concepts have been described and from which a number of hypotheses have derived as means to test t

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Holešovský, Jakub. "Strategie budování značky podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399670.

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The Diploma thesis deals with the strategy of building the Daflex System brand. The thesis is divided into three parts. The theoretical part defines the theoretical basis for creating a brand building strategy. Next part, the analytical part is based on the knowledge and methodology of the theoretical part. This section describes the basic information about brand Daflex System. The thesis continues with analyzes of customers, suppliers and competitors. These analyzes then lead to the evaluation of the findings and the creation of recommendations in the last part.

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Pfefferová, Zuzana. "Návrh marketingové strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224456.

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The thesis aims to achieve competitive business by handling marketing strategy. The proposed marketing strategy process based on evaluation of the current situation and opportunities for implementation.

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Darr, Willi. "Integrierte Marketing-Logistik : Auftragsabwicklung als Element der marketing-logistischen Strukturplanung /." Wiesbaden : Dt. Univ.-Verl, 1992. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=002870585&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Pipilevič, Zigmund. "Tinklalapio efektyvumo vertinimo modelis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20090206_105745-92071.

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Tinklalapis turi didelę įtaką komerciniam įmonės įvaizdžiui. Projektuojant tinklapį tikimasi, jog jis pagerins įmonės ir kliento tarpusavio supratimą. Magistro baigiamojo darbo tema yra labai aktuali, kadangi internetas yra viena populiariausių ir sparčiausiai plėtojamų praktinio kompiuterių panaudojimo sričių, kuri atveria neribotas informacijos paieškos, savišvietos, bendravimo ir naujų veiklos rūšių paieškos galimybes. Tokių paslaugų šiandien daugumai interneto vartotojų nebepakanka. Pageidaujama ne tiktai naudotis internete esančiais duomenimis, bet ir patiems pateikti savo turimą informac

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Ucha, Martim das Neves Costa. "Auditoria à marca : canal de entretenimento Sport TV." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/21131.

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Mestrado em Marketing<br>O presente estudo teve como objetivo fazer uma Auditoria à Marca Sport TV, um canal de entretenimento desportivo. A Sport TV é um canal premium que se destaca nos media desportivos nacionais pela estratégia de proximidade ao cliente, pela oferta de conteúdos relevantes para o seu target e pela adoção de ferramentas tecnológicas que mudaram a forma como o cliente acede e desfruta dos conteúdos disponibilizados pela marca. Com o aparecimento de novos concorrentes, torna-se relevante uma análise em profundidade a esta marca. Para a concretização deste projeto foi seguida

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Kuršelis, Vytautas. "MARKETINGO ELEMENTŲ ĮTAKOS VERTINIMAS PACIENTŲ APSISPRENDIMUI ĮSIGYJANT VAISTUS." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140618_233516-71868.

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Tyrimo tikslas – ištirti ir įvertinti marketingo elementų įtaką pacientų apsisprendimui įsigyjant vaistus. Tyrimo uždaviniai. Nustatyti kaip marketingo elementai (6p – kaina, produktas, pateikimas, rėmimas, procesai ir žmonės) lemia pacientų apsisprendimą įsigyti vaistus; įvertinti, kurie marketingo elementai yra lemiantys; nustatyti farmacinės paslaugos poveikį marketingo procese; įvertinti galimą marketingo elementų poveikio riziką. Tyrimo metodika. Tyrimas atliktas 2012 m. - 2014 m. Buvo organizuoti du tyrimo etapai – kokybinis ir kiekybinis tyrimai. Kokybiniame tyrime dalyvavo 14 vaist

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Leander, Arvid, and Niklas Hagewald. "Intern marknadsföring och dess påverkan på fullsortimentsbankers uppfattade konkurrensfördelar : - En fallstudie av Svenska Handelsbanken och Nordea." Thesis, Mittuniversitetet, Institutionen för samhällsvetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-19245.

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Författarna finner att dagens teori saknar tydliga riktlinjer för hur praktiker i den svenska banksektorn bör använda sig av intern marknadsföring. Bristen av en klar definition av begreppet medför svårigheter att applicera teorin på strategiarbetet och använda de verktyg som finns att tillgå i befintlig forskning. Nuvarande forskning visar på vikten av intern marknadsföring i alla organisationer, och då främst inom servicesektorn. Studierna som har gjorts är emellertid baserade på sektorer utomlands, vilket innebär svårigheter för svenska banker att tillämpa resultatet inom sin egen organisat

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Hasnat, Radiat. "A Gamification Theory : A study of loyalty enhancement in the retail context." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172340.

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Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. Gamification presents an opportunity for businesses to gain consumers’ attention and engagement through different aspects and elements of it. Organizations such as Pinchos, the restaurant have utilized those gaming elements in order to grow their revenues and keep the customers engaged while ordering food. Despite th

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Rakoušová, Sandra. "Positioning značky World Class Czech Republic." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75101.

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My diploma thesis called "Brand positioning World Class Czech Republic" is focused on the analysis of the position of the brand on the Prague market of fitness centers. As the result of this analysis, I conclude my work by the recommendations to improve marketing communication of World Class company. In the theoretical part, I defined the concept of marketing, I have summarized his history, describing the various elements of the marketing mix and SWOT analysis. The next chapter is devoted to market segmentation, targeting and positioning. To conclude the theoretical part, I define the brand, i

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Corcuera, León Georgina. "Elementos del marketing en la clínica odontológica de San Marcos." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2002. https://hdl.handle.net/20.500.12672/2379.

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Se realizó un estudio para obtener un diagnóstico de los elementos de Marketing en la Clínica de San Marcos, utilizando encuestas con una muestra de 200 pacientes durante el periodo de junio-julio del año del 2002. Nuestros clientes reales son en mayor porcentaje mujeres, con rangos de edades entre: 18-28, distritos a que pertenecen en mayor cantidad son: Callao, Lima y San Martín de Porras y una mayor población tiene grado de instrucción superior, seguido de secundaria. Se observó que se debe enfatizar en la promoción de la Clínica brindando charlar promocionales de higiene bucal, repartir v

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Фіалка, О. В. "Підвищення конкурентоспроможності туристичного підприємства «Geografia»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12553.

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У роботі розглядаються теоретичні і практичні аспекти забезпечення конкурентоспроможності туристичного підприємства. Розкрито сутність основних понять – конкурентоспроможність, конкурентна позиція, ключові елементи споживчої цінності. Надано загальну характеристику, аналіз економічної діяльності та управління конкурентоспроможністю туристичного підприємства «Geografia», досліджено конкурентну позицію за ключовими елементами споживчої цінності, визначено сукупність чинників впливу на конкурентоспроможність туристичного підприємства. Запропоновано і обґрунтовано заходи з удосконалення управлін

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Colarte, Coria Nicolás Andrés. "Elementos motivacionales en los participantes de Circo Social." Tesis, Universidad de Chile, 2017. http://repositorio.uchile.cl/handle/2250/144293.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING<br>La motivación resulta ser uno de los factores determinantes en la realización de ciertas acciones en las personas, delimitando el comportamiento que éstos tendrán. Por consiguiente, resulta de suma relevancia conocer y comprender cuáles son los elementos o factores que incentivan las acciones en las personas, para todo tipo de organización que desee promover y entregar un servicio/producto de forma eficiente a sus usuarios/consumidores. Con relevancia similar, es clave conocer los aspectos que promueven los comportamientos de los usu

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