Relevant bibliographies by topics / E­marketing model

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'E­marketing model'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "E­marketing model"

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Gilham, P. R. "MARKETING MODEL - HORTICULTURAL EXPORT MARKETING." Acta Horticulturae, no. 247 (September 1989): 41–44. http://dx.doi.org/10.17660/actahortic.1989.247.4.

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Aly, S., and I. Vrana. "Fuzzy expert marketing-mix model." Agricultural Economics (Zemědělská ekonomika) 51, No. 2 (2012): 69–79. http://dx.doi.org/10.17221/5079-agricecon.

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A marketing-mix setting model is presented. The all four P’s are integrated and identified. The model makes strong utilization of relevant experts’ knowledge and expertise through a fuzzy-decision-making system tailored to dynamically set the marketing-mix periodically in response to changing business environment. Quantitative, qualitative, uncertain, and vague variables are handled necessary to provide a realistic solution. The proposed model is particularly applicable to changing business environments that are full of such qualitative, stochastic, uncertain, and vague var
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Kanurić, Hakija. "MREŽNI MARKETING S ASPEKTA ISLAMSKOG PRAVA." Zbornik radova Islamskog pedagoškog fakulteta u Bihaću 12, no. 12 (2020): 65–81. http://dx.doi.org/10.52535/27441695.2020.12.65-81.

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Ovaj rad ima za cilj predstaviti mrežni marketing kao model poslovanja, distribucije i prodaje robe, ukazati na njegove pozitivnosti i negativnosti, praktična iskustva i zakonske regulative nekih zemalja spram ovog poslovnog modela, te elaborirati mišljenja savremenih islamskih pravnika o mrežnom marketingu i na koncu eksplicirati njegov šerijatsko-pravni status te objasniti da li je kompatibilan islamskim normama poslovanja ili ne.Prilikom proučavanja i analiziranja mrežnog marketinga korištena je metoda teorijske analize, deskriptivno-analitička i komparativna metoda.Rezultat studije pokazuj
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Seong-Sin Lee. "Library Marketing Model." Journal of Korean Library and Information Science Society 45, no. 3 (2014): 249–70. http://dx.doi.org/10.16981/kliss.45.3.201409.249.

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Sarwari, Sara. "Relationship Marketing Model." International Journal of Customer Relationship Marketing and Management 9, no. 2 (2018): 16–32. http://dx.doi.org/10.4018/ijcrmm.2018040102.

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To keep the customer loyal, today relationship marketing gets more and more attention in hospitality industry especially in the hotel business. This article develops a model of relationship marketing to empirically investigate: (1) the effect of emotions on relationship quality; and (2) and the effect of both relationship quality and emotions on customer loyalty. Here empirical findings are derived from a survey of 284 loyal guests at five-star hotels in Bangladesh by using structural equation modeling (AMOS 21.0). The findings of this article provide strong evidence of the relationship betwee
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Szymoniuk, Barbara. "The Spheric Model of Marketing Communication." Marketing i Zarządzanie 49 (2017): 193–208. http://dx.doi.org/10.18276/miz.2017.49-16.

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Strott, Runa. "4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix." Der Betriebswirt 62, no. 1 (2021): 69–79. http://dx.doi.org/10.3790/dbw.62.1.69.

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Abstract The green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group. Zusammenfassung Nachhaltigkeit ist in der heutigen Zeit ein häufig genutzter Begriff und wird sowohl im Privat- als auch im Geschäftsleben thematisiert. Für den klassischen Marketing-Mix bedeutet die Veränderung des Marketings in Bezug auf die Einbindung der Nachhaltigk
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Dr., Teena Mishra. "Diamond shape model Advanced model of Service triangle." International Journal of Trend in Scientific Research and Development 2, no. 3 (2018): 2445–48. https://doi.org/10.31142/ijtsrd12707.

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Due to increasing competition services are the main focus of marketers. Organizations are not satisfied just by selling products, but also to provide better service. For this they strive continuously. There are three types of marketing 1 External marketing 2 Internal marketing 3 Interactive marketing. Internal marketing is a new realm of marketing in this arena that connects all types of marketing. Internal marketing represents an exchange between the organization and employees, interactive marketing is the exchange process between staff and customers, and external marketing is the exchange pr
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Suchard, Hazel T., and Jo-Ann C. Suchard. "Corporate environmental marketing: An environmental marketing action model." Business Strategy and the Environment 3, no. 3 (1994): 16–21. http://dx.doi.org/10.1002/bse.3280030303.

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Khansa, Parmila. "STRATEGI PEMASARAN USAHA BUNATY DENGAN MODEL 7C DAN PENERAPANNYA PADA BUSINESS MODEL CANVAS." Jurnal Bioindustri 3, no. 1 (2020): 487–502. http://dx.doi.org/10.31326/jbio.v3i1.709.

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This research is about marketing strategies for Bunaty's ready to drink beverage business which is derived from dragon fruit peel with strawberry popping boba innovation. Dragon fruit peels in Bunaty products contain natural antioxidants that can nourish the body. The purpose of this study is to analyze the conditions of the internal environment and external environmental conditions, identify marketing strategies with the 7C model to improve the efficiency of marketing functions and be able to deal with competitors outside, and analyze the application of the business model of the canvas in the
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Dissertations / Theses on the topic "E­marketing model"

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Gardiner, Michael William. "Local government marketing model." University of Southern Queensland, Faculty of Business, 2005. http://eprints.usq.edu.au/archive/00001428/.

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Local government is one of three tiers of government that operate in Australia. This research investigates how marketing can be applied to local government in a holistic manner. To achieve this goal, theory needed to be reviewed and developed with one particular outcome being a model outlining the components of the marketing environments that need understanding prior to the application of marketing practice. Local government was selected as the context of this study as much is written about the marketing of not-for-profit, social and public sector organisations but the literature on the integr
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Klusová, Alena. "Model e-marketingu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222006.

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This thesis focuses on e-marketing. Based on the knowledge from a theoretical part is in a practical part proposed Model of e-marketing which ensure the increasing of image, to higher competitive advantage, also to increase the awareness of the company with customers.
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Aspa, Jukka Kimmo Antero. "Celebrity endorsement in marketing communications." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10838.

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This master thesis will discuss elements of using celebrity in marketing communication. Theory will cover basic communication process, Elaboration Likelihood Model, and meaning transfer model but main focus will be in discussing various celebrity selection theories, identifying different risks involved in using celebrities in marketing communication and investigating ways how to utilize celebrities to enhance the communication. Several examples are included to provide connection to real life use of celebrities.
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Sixtová, Veronika. "Model elektronického marketingu pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-264907.

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The objective of this project is to analyse the automotive market and the communications channels used for marketing e-communication. This report contains recommendations to strengthen all e-communication marketing tools used to support brand visibility, customer loyalty and sales opportunities for one of the client’s of the direct-marketing agency Wunderman FORD MOTOR COMPANY, s.r.o.
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Piercy, N. F. "Marketing budgeting : A political and organisational model." Thesis, Cardiff University, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.379413.

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Villa, Marco. "A marketing model for a software firm." Thesis, Massachusetts Institute of Technology, 1985. http://hdl.handle.net/1721.1/38554.

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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1985.<br>MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.<br>Includes bibliographical references.<br>by Marco Villa.<br>M.S.
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Iacob, Alexandra. "Scalable Model-Free Algorithms for Influencer Marketing." Electronic Thesis or Diss., université Paris-Saclay, 2023. http://www.theses.fr/2023UPASG012.

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Motivés par les scénarios de diffusion de l'information et de publicité dans le les réseaux sociaux, nous étudions un problème de maximisation de l'influence (MI) dans lequel on suppose que l'on en sait peu sur le réseau de diffusion ou sur le modèle qui détermine comment l'information peut se propager.Dans un tel environnement incertain, on peut se concentrer sur des campagnes de diffusion à plusieurs tours, avec l'objectif de maximiser le nombre d'utilisateurs distincts qui sont influencés ou activés, à partir d'une base de nœuds influents.Au cours d'une campagne, les graines de propagation
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Kubín, Peter. "Model marketingu elektronického obchodu ve stavebninách." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-264836.

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This material concerns to approaching the term marketing and to the application of knowledge about marketing and electronic commerce by the improvement of the electronic commerce in a company dealing with the building material.
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Palmer, Roger. "A model of relationship marketing in market maturity." Thesis, Cranfield University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.411961.

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OLIVEIRA, ANA CRISTINA BERNARDO DE. "BAYESIAN MODEL TO ESTIMATE ADVERTISING RECALL IN MARKETING." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 1997. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7528@1.

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CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO<br>A importância de sistemas que monitorem continuamente as resposta dos consumidores à propaganda é notadamente reconhecida pela comunidade de pesquisa de mercado. A coleta sistemática deste tipo de informação é importante porque através desta, pode-se revisar campanhas anteriores, corrigir tendências detectadas em pré-testes e melhor orientar as tomadas de decisão nos setores de propaganda. O presente trabalho contém um modelo para tentar medir esta resposta baseada em Modelos Lineares Dinâmicos Generalizados.<br>Analysis
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Books on the topic "E­marketing model"

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Butler, Patrick. Towards a political marketing model. University of Ulster, Department of Public Administration and Legal Studies, 1991.

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Christie, Melanie Elaine. Internal marketing: Targeting marketing marketing and manufacturing : a model for implementation. The Author), 1995.

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Como, Perry. Community work development: A marketing model. Materials Development Center, School of Education and Human Services, University of Wisconsin-Stout, 1986.

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Donnan, Mark. Marketing quality: A sales management competency model. The Author), 1995.

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McFerran, John J. Small firms marketing planning: An alternative model. The Author), 1992.

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McBride, Pamela Maureen. Health care marketing: a model of characteristics. The Author), 1993.

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Pallari, Maarit. The EcoCuva model for sustainable enterprising. University of Lapland, 2014.

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Liu, Ben Shaw-Ching. An integrated model of bargaining behavior and outcomes. University of Illinois at Urbana-Champaign, 1992.

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Moriarty, Mark M. Marketing forecasting with the combination of forecasts: An implementation model. Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1988.

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Baumes, Harry S. An econometric model of the U.S. apple market. U.S. Dept. of Agriculture, Economic Research Service, National Economics Division, 1985.

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Book chapters on the topic "E­marketing model"

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Steinhardt, Gabriel. "Value-Marketing Model." In The Product Manager's Toolkit. Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-04508-0_6.

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Steinhardt, Gabriel. "Value-Marketing Model." In Management for Professionals. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-49998-7_8.

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Bemmaor, Albert C., Nicolas Glady, and Daniel Hoppe. "Implementing the Pareto/NBD Model: A User-Friendly Approach." In Quantitative Marketing and Marketing Management. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_1.

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Phung, Minh Tuan, and Ly Thi Minh Pham. "An exponential decay model." In Contemporary Sport Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315265490-6.

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Guarda, Teresa, Maria Fernanda Augusto, Marcelo León, et al. "Marketing Knowledge Management Model." In Proceedings of the International Conference on Information Technology & Systems (ICITS 2018). Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-73450-7_23.

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Serota, Kim B. "Deceptive Marketing Outcomes: A Model for Marketing Communications." In The Palgrave Handbook of Deceptive Communication. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-96334-1_42.

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Caan, Fykaa, and Angela Lee. "The Human Fashion Brand Model." In Celebrity Fashion Marketing. Routledge, 2023. http://dx.doi.org/10.4324/9781003175360-5.

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Aliekperov, Adyl. "Analysis of the Marketing Concepts." In The Customer Experience Model. Routledge, 2020. http://dx.doi.org/10.4324/9781003053521-3.

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Södergren, Jonatan, and Niklas Vallström. "Disability in influencer marketing: a complex model of disability representation." In Influencer Marketing. Routledge, 2024. http://dx.doi.org/10.4324/9781003559412-5.

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Clayton, Andy. "SMC 12 – Sales and Marketing Functions." In The Scale Model. Routledge, 2023. http://dx.doi.org/10.4324/9781003387558-21.

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Conference papers on the topic "E­marketing model"

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Aponte, Gianluca Cruzate, Juan Lopez Vergara, Carlos Torres, and Carlos Cespedes. "Digital Marketing Model through Inbound Marketing to enhance brand positioning in a veterinary clinic." In 2024 Congreso Internacional de Innovación y Tendencias en Ingeniería (CONIITI). IEEE, 2024. https://doi.org/10.1109/coniiti64189.2024.10854796.

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Manimaran, Sentheni, and Khai Yin Lim. "Customer Propensity Model: Marketing Campaign." In 2024 3rd International Conference on Digital Transformation and Applications (ICDXA). IEEE, 2024. http://dx.doi.org/10.1109/icdxa61007.2024.10470483.

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STATNICKAITĖ, Justė, and Monika PAULĖ. "MODEL FOR SOCIAL MARKETING IMPACT ON CONSUMERS HEALTHY LIFESTYLE CHOICE." In International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering". Vilnius Gediminas Technical University, 2021. http://dx.doi.org/10.3846/cibmee.2021.578.

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Purpose – the purpose of this article is to present the novel model developed to measure social marketing impact on consumers choice for healthy lifestyle. Social marketing is very complex by aiming to promote socially responsible products and behavior for the benefit of the consumer and society at the same time. What is more, con- sumers choice for healthy lifestyle is determined not only by marketing influence but other personality and external environment factors as well. Research methodology – the model presented in the article was developed based on literature analysis and secondary data.
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Hou, Rui, and Le Zhang. "Traditional marketing channel VS network marketing channel: A multi-market competition model." In 2012 International Conference on Management Science and Engineering (ICMSE). IEEE, 2012. http://dx.doi.org/10.1109/icmse.2012.6414255.

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Doulkaid, Amal, and Lahoucine Berbou. "THE IMPACTS OF EXPERIENTIAL MARKETING ON THE CONSUMER BEHAVIOR IN RETAIL STORES: THE PROPOSAL OF A THEORETICAL MODEL." In INTERNATIONAL CONFERENCE ON MARKETING. TIIKM, 2016. http://dx.doi.org/10.17501/icom.2016.4101.

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Cheng Yanfei and Zhang Yafeng. "Theoretical model analysis of relationship marketing." In 2012 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2012. http://dx.doi.org/10.1109/iciii.2012.6339721.

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Olsson, Jan. "Feeding Gossip: Alfred Hitchcock's Marketing Model." In 2nd Annual International Conference on Journalism & Mass Communications (JMComm 2013). Global Science and Technology Forum, 2013. http://dx.doi.org/10.5176/2301-3710_jmcomm13.08b.

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Roslina, Roslina, Rita Nurmalina, Mukhamad Najib, and Yudha Asnawi. "Conceptual Model of Integrated Agrotourism Marketing." In 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.14-9-2020.2304461.

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Eric and Sinta Paramita. "Viral Marketing Model Through Digital Content." In The 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201209.066.

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Cherukuri, Praneet Amul Akash, Sai Kiran Vududala, Nishanth Raju Saraswathi, and Jahanavi Sanda. "AI-based Strategic Marketing: SMAI Model." In The International Conference on Research in Management & Technovation 2020. PTI, 2020. http://dx.doi.org/10.15439/2020km2.

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Reports on the topic "E­marketing model"

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Peterson, Everett. GTAP-M: A GTAP Model and Data Base that Incorporates Domestic Margins. GTAP Technical Paper, 2006. http://dx.doi.org/10.21642/gtap.tp26.

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Transportation, wholesaling, and retailing activities are a significant segment of economic activity in many economies. The magnitude of these activities can vary greatly between products, users, and regions. However, in most applied general equilibrium (AGE) analyses, these marketing activities are not tied to specific commodities. This paper develops a model framework and database that incorporates domestic marketing margins on domestic and imported goods going to final demand or used as intermediate inputs, and margins on exports, into the standard GTAP Model. The effects of incorporating d
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Rivera-Camino, Jaime, and Víctor Alarcón. A Model for Assessing the Quality of Marketing-Management Education. CENTRUM Catolica Graduate Business School, 2015. http://dx.doi.org/10.7835/ccwp-2015-09-0015.

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Chung, Te-Lin, and Sonali Diddi. Marketing art museums using social networking services: An identity salience model. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-647.

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Kobia, Caroline, and Chuanlan Liu. Developing an Attitudinal Model of Viral Marketing Acceptance: Moderating Effects of Consumer Traits and Situational Factors. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-936.

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Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-b
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Finkelstain, Israel, Steven Buccola, and Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part d
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Ingram, Keisha LaRaine, Dorsa Dorbahani, Anzhela Sargsyan, and Mannhas Kamble. Promotion of Luxurious Cosmetics Through Emotion Manipulation. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.3.2.

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Considering the rising importance of emotions in influencing the purchase decisions of consumers, this research highlights emotions and the ways in which they impact the purchase behaviour. This is significant regarding information the marketers use to develop the strategies and practices for targeting consumer emotions, which ineffectively influence their purchase decisions for luxury cosmetics products. Indeed, this a challenge that marketers have faced in correctly aligning their marketing mix strategies to connect with these consumer groups. Conventional marketing strategies used to captur
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Bonita, Manuel, Fernando Correa, Harri Ahveninen, and Pertti Veijalainen. Forest Clusters: A Competitive Model for Latin America. Inter-American Development Bank, 2002. http://dx.doi.org/10.18235/0008811.

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contribute to success in the forest business. These include sound macroeconomic and long-term forest policies, secure land tenure, support from related education and technology programs, and cooperation among the various industries involved in producing and marketing forest products and services. The basic objective of this document is to examine the potential for creating forest clusters in Latin America. These clusters are based on the experience of Nordic countries and on studies of six natural resource-based clusters, identified by ECLAC/CEPAL. Specifically, this study aims to: 1) Identify
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PANUSHKINA, A., and E. SHEVCHENKO. RESEARCH OF CONSUMER BEHAVIOR OF PRODUCTS (WORKS, SERVICES) ON THE MARKET. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-23-32.

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This article discusses in detail the aspects and essence of consumer behavior, as well as the factors influencing it. The types of consumers and their features are presented. The marketing model of consumer behavior is described in detail, and, therefore, it is concluded that marketers have the ability to use personality parameters to predict consumer behavior.
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Litvinova, Tatiana Mikhailovna, Evgeniia Alekseevna Budenkova, Liudmila Ivanovna Babaskina, et al. Methodological recommendations for the implementation of a marketing model of the development process and the formation of professional competencies in higher pharmaceutical education. OFERNIO, 2022. http://dx.doi.org/10.12731/er0526.17012022.

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