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1

Butler, Patrick. Towards a political marketing model. University of Ulster, Department of Public Administration and Legal Studies, 1991.

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2

Christie, Melanie Elaine. Internal marketing: Targeting marketing marketing and manufacturing : a model for implementation. The Author), 1995.

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3

Como, Perry. Community work development: A marketing model. Materials Development Center, School of Education and Human Services, University of Wisconsin-Stout, 1986.

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4

Donnan, Mark. Marketing quality: A sales management competency model. The Author), 1995.

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5

McFerran, John J. Small firms marketing planning: An alternative model. The Author), 1992.

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6

McBride, Pamela Maureen. Health care marketing: a model of characteristics. The Author), 1993.

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7

Pallari, Maarit. The EcoCuva model for sustainable enterprising. University of Lapland, 2014.

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8

Liu, Ben Shaw-Ching. An integrated model of bargaining behavior and outcomes. University of Illinois at Urbana-Champaign, 1992.

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9

Moriarty, Mark M. Marketing forecasting with the combination of forecasts: An implementation model. Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1988.

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10

Baumes, Harry S. An econometric model of the U.S. apple market. U.S. Dept. of Agriculture, Economic Research Service, National Economics Division, 1985.

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11

Grant, Siobhan. Developing a model of group marketing: Irish seafood industry. The Author), 1995.

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12

Colombo, Richard. A brand-switching model with implications for marketing strategies. Marketing Science Institute, 1987.

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13

Colombo, Richard. A brand-switching model with implications for marketing strategies. Marketing Science Institute, 1987.

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14

Marcet, Rick. Win/loss reviews: A new knowledge model for competitive. Wiley, 2011.

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15

Gruber, Gottfried. Multichannel Management: A Normative Model Towards Optimality. Peter Lang International Academic Publishers, 2018.

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16

Knapp, Keith. A dynamic spatial equilibrium model of the California alfalfa market. Giannini Foundation of Agricultural Economics, University of California, 1990.

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17

Bayus, Barry L. A segmentation model for the targeted marketing of consumer durables. Marketing Science Institute, 1994.

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18

Henderson, Nona R. Model business development and marketing plan for fish hydrolysate fertilizer. Rutgers, the State University of New Jersey, New Jersey Sea Grant College Program, 1995.

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19

White, T. Fred. Retained ownership : simulation and financial analyses model. U.S. Dept. of Agriculture, Agricultural Cooperative Service, 1993.

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20

Shin, Kwang-Yong. The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-38091-4.

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21

Mengin-Gibart, Sabine. An evaluation of the marketing resources allocation model used in publishing. LCP, 2000.

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22

Kannan, P. K. Effectiveness of marketing promotions: An analysis using a nested logit model. Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1990.

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23

Adkins, Roger. The marketing management of long run economic exposure: An analytical model. University of Salford Department of Business and Management studies, 1989.

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24

Roberts, Mark J. An empirical model of sunk costs and the decision to export. World Bank, International Economics Dept., International Trade Division, 1995.

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25

Mowen, John C. The 3M model of motivation and personality: Theory and empirical applications to consumer behavior. Kluwer Academic Publishers, 2000.

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26

Shoemaker, Robbin. A model of participation in U.S. farm programs. U.S. Dept. of Agriculture, Economic Research Service, 1993.

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27

United States. Dept. of Agriculture. Economic Research Service, ed. A model of participation in U.S. farm programs. U.S. Dept. of Agriculture, Economic Research Service, 1993.

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28

Anderson, James Lavalette. A conjoint approach to model product preferences: The New England market for fresh and frozen salmon. University of Rhode Island, Dept. of Resource Economics, 1992.

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29

Alana Bobkowski, Marketing Expert & Model. Blurb, 2016.

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30

Koster, Luitgard. Pricing Model Revolution Dt. Wiley & Sons, Incorporated, John, 2023.

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31

Aliekperov, Adyl. Customer Experience Model. Taylor & Francis Group, 2020.

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32

Aliekperov, Adyl. Customer Experience Model. Taylor & Francis Group, 2022.

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33

Aliekperov, Adyl. Customer Experience Model. Taylor & Francis Group, 2020.

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34

Aliekperov, Adyl. Customer Experience Model. Taylor & Francis Group, 2020.

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35

Customer Experience Model. Taylor & Francis Group, 2020.

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36

LOK, Johnny Ch. Artificial Intelligence How Changes Marketing Model. Independently Published, 2020.

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37

Piercy, Nigel. Marketing Budgeting: A Political and Organisational Model. Taylor & Francis Group, 2015.

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38

McDonald, Malcolm, and Peter Mouncey. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness. Kogan Page, Limited, 2011.

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39

Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness. Kogan Page, Limited, 2011.

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40

Marketing Budgeting: A Political and Organisational Model. Taylor & Francis Group, 2014.

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41

Marketing Budgeting: A Political and Organisational Model. Taylor & Francis Group, 2014.

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42

Maklan, Stan, Malcolm McDonald, and Peter Mouncey. Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness. Kogan Page, Limited, 2014.

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43

Little, John D. C. Brandaid: An On-Line Marketing-Mix Model. Franklin Classics Trade Press, 2018.

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44

Brandaid: An on-Line Marketing-mix Model. Creative Media Partners, LLC, 2022.

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45

May, Bruce. Media Brand Marketing: The New Business Model. Lulu Press, Inc., 2014.

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46

Willard, Aaron Claude. Digital Business Model: The Ultimate Marketing Guide. Independently Published, 2020.

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47

Little, John D. C. Brandaid: An on-Line Marketing-mix Model. Creative Media Partners, LLC, 2018.

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48

Brandaid: An on-Line Marketing-mix Model. Creative Media Partners, LLC, 2018.

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49

Brandaid: An on-Line Marketing-mix Model. Creative Media Partners, LLC, 2022.

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50

OSTERWALDER, Alexander, Yves PIGNEUR, and kalkadai Salomon. Business Model Canvas : Outils Marketing et Création D'entreprise: Business Model Nouvelle Génération. Independently Published, 2022.

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