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Dissertations / Theses on the topic 'E­marketing model'

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Published: 3 June 2025
Last updated: 31 July 2025

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1

Gardiner, Michael William. "Local government marketing model." University of Southern Queensland, Faculty of Business, 2005. http://eprints.usq.edu.au/archive/00001428/.

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Local government is one of three tiers of government that operate in Australia. This research investigates how marketing can be applied to local government in a holistic manner. To achieve this goal, theory needed to be reviewed and developed with one particular outcome being a model outlining the components of the marketing environments that need understanding prior to the application of marketing practice. Local government was selected as the context of this study as much is written about the marketing of not-for-profit, social and public sector organisations but the literature on the integr
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2

Klusová, Alena. "Model e-marketingu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222006.

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This thesis focuses on e-marketing. Based on the knowledge from a theoretical part is in a practical part proposed Model of e-marketing which ensure the increasing of image, to higher competitive advantage, also to increase the awareness of the company with customers.
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Aspa, Jukka Kimmo Antero. "Celebrity endorsement in marketing communications." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10838.

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This master thesis will discuss elements of using celebrity in marketing communication. Theory will cover basic communication process, Elaboration Likelihood Model, and meaning transfer model but main focus will be in discussing various celebrity selection theories, identifying different risks involved in using celebrities in marketing communication and investigating ways how to utilize celebrities to enhance the communication. Several examples are included to provide connection to real life use of celebrities.
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Sixtová, Veronika. "Model elektronického marketingu pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-264907.

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The objective of this project is to analyse the automotive market and the communications channels used for marketing e-communication. This report contains recommendations to strengthen all e-communication marketing tools used to support brand visibility, customer loyalty and sales opportunities for one of the client’s of the direct-marketing agency Wunderman FORD MOTOR COMPANY, s.r.o.
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5

Piercy, N. F. "Marketing budgeting : A political and organisational model." Thesis, Cardiff University, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.379413.

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Villa, Marco. "A marketing model for a software firm." Thesis, Massachusetts Institute of Technology, 1985. http://hdl.handle.net/1721.1/38554.

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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1985.<br>MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.<br>Includes bibliographical references.<br>by Marco Villa.<br>M.S.
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Iacob, Alexandra. "Scalable Model-Free Algorithms for Influencer Marketing." Electronic Thesis or Diss., université Paris-Saclay, 2023. http://www.theses.fr/2023UPASG012.

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Motivés par les scénarios de diffusion de l'information et de publicité dans le les réseaux sociaux, nous étudions un problème de maximisation de l'influence (MI) dans lequel on suppose que l'on en sait peu sur le réseau de diffusion ou sur le modèle qui détermine comment l'information peut se propager.Dans un tel environnement incertain, on peut se concentrer sur des campagnes de diffusion à plusieurs tours, avec l'objectif de maximiser le nombre d'utilisateurs distincts qui sont influencés ou activés, à partir d'une base de nœuds influents.Au cours d'une campagne, les graines de propagation
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Kubín, Peter. "Model marketingu elektronického obchodu ve stavebninách." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-264836.

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This material concerns to approaching the term marketing and to the application of knowledge about marketing and electronic commerce by the improvement of the electronic commerce in a company dealing with the building material.
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Palmer, Roger. "A model of relationship marketing in market maturity." Thesis, Cranfield University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.411961.

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OLIVEIRA, ANA CRISTINA BERNARDO DE. "BAYESIAN MODEL TO ESTIMATE ADVERTISING RECALL IN MARKETING." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 1997. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7528@1.

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CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO<br>A importância de sistemas que monitorem continuamente as resposta dos consumidores à propaganda é notadamente reconhecida pela comunidade de pesquisa de mercado. A coleta sistemática deste tipo de informação é importante porque através desta, pode-se revisar campanhas anteriores, corrigir tendências detectadas em pré-testes e melhor orientar as tomadas de decisão nos setores de propaganda. O presente trabalho contém um modelo para tentar medir esta resposta baseada em Modelos Lineares Dinâmicos Generalizados.<br>Analysis
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Samad, Nayyer. "Contraceptive social marketing towards an optimum performance model." Thesis, University of East London, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.536634.

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Against the backdrop of impending population explosion and the need to adopt reliable control measures, this thesis investigates the effectiveness of contraceptive social marketing (CSM) interventions for population control in a given socioeconomic context. The main purpose is to identify lacunae in principles and practice of CSM with the view to generate evidence-based strategic guides to inform. future programmes. A case study method was adopted to assess the impact of various social marketing approaches in Pakistan. With a population of 174 million, Pakistan is the sixth most populated coun
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Kryst, Tomáš. "Použití kvantitativních metod pro podporu rozhodování při stanovení základní strategie cíleného marketingu a Marketing Engineering." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197001.

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This thesis deals with the use of quantitative and statistical methods for decision making support in marketing. Mainly deals with the procedures to be used in practice to determine the basic strategy of targeted marketing S-T-P. Application of this approach requires software support, and therefore presents computer programs that are in practice used for this purpose. The work also addresses the limitations of this strategy, and presents two approaches for generating innovation - Lateral Marketing and Blue Ocean Strategy. Author shows using of methods in practice on case study.
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Saboo, Pallabi. "A decision model to aid entry-mode strategy selection." Thesis, This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-09122009-040423/.

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Carvalho, Paula Rita Brito Vitorino de. "O plano de marketing nas empresas vitivinícolas portuguesas." Doctoral thesis, Universidade de Évora, 2012. http://hdl.handle.net/10174/14553.

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A realização do plano de marketing é um tema que tem vindo a ser estudado e que apresenta vantagens para as empresas. Nesta sequência, este estudo tem como objetivo a criação de um modelo/guião do plano de marketing destinado às empresas vitivinícolas que em Portugal se têm destacado pela qualidade dos produtos e pelo marketing praticado. Para o conseguir foi efetuada uma pesquisa bibliográfica sobre vários modelos do plano de marketing e aplicado um questionário às 50 maiores empresas de Portugal Continental, produtoras de vinho. Das empresas respondentes, 65% não realizam plano de marketing
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Počiuipa, Paulius. "Interaktyvaus marketingo įdiegimo viešbutyje „Daniela“ modelis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20081202_133810-60324.

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Magistro darbo tikslas - atlikus interaktyvaus marketingo teorinę analizę, parengti interaktyvaus marketingo modelį, tinkamą taikymui realiai veikiančioje įmonėje. Magistro darbą sudaro trys dalys: interaktyvaus marketingo teorinė analizė, interaktyvaus marketingo įdiegimo viešbutyje „Daniela“ galimybių analizė bei rekomendacijos, kaip sukurti viešbučiui „Daniela“ pritaikytą interaktyvaus marketingo modelį. Pirmojoje darbo dalyje yra atlikta interaktyvaus marketingo teorinė analizė, atskleidžiant interaktyvaus marketingo koncepcijos sampratą, nagrinėjami interaktyvaus marketingo strateginiai b
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Hu, Zhejin. "Time Series Forecasting Model for Chinese Future Marketing Price of Copper and Aluminum." Digital Archive @ GSU, 2008. http://digitalarchive.gsu.edu/math_theses/60.

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This thesis presents a comparison for modeling and forecasting Chinese futures market of copper and aluminum with single time series and multivariate time series under linear restrictions. For single time series, data transformation for stationary purpose has been tested and performed before ARIMA model was built. For multivariate time series, co-integration rank test has been performed and included before VECM model was built. Based on selected models, the forecasting shows multivariate time series analysis has a better result than single time series, which indicates utilizing the relationshi
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Park, Jai-Kue. "Railroad marketing support system based on the freight choice model." Thesis, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/11106.

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Stålnacke, Larsson Richard, and Niklas Odén. "What makes a marketing campaing a viral success? : A descriptive model exploring the mechanisms of viral marketing." Thesis, Umeå universitet, Institutionen för informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45659.

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What makes some marketing campaigns so immensely big and well known when they are marketed through social media or with a viral approach? How can a company reach out to customers through viral marketing and how can they make use of today’s social media to achieve it? In this article we will try to understand and further explore what a campaign have to accomplish in order to achieve a viral spread, using a descriptive model which uses a number of factors and terms necessary in order to properly analyze viral marketing campaigns. This model as it stands today is at its first steps towards being
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19

Číp, Vojtěch. "Globální marketing internetových služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222806.

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Abstract (annotation): Subject of this thesis is to analyze the marketing strategy of corporations working in the internet environment. Next issue is to make a confrontation between Czech and foreign companies and predict the future trends and development in this marketing area. Last but not the least task is to design a business plan which may find the niche on the Czech market and could be successful at global market too.
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Zhang, Sidong. "Dynamic model of quality improvement using quantity incentive contract." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2008. http://wwwlib.umi.com/cr/syr/main.

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Zelenka, Martin. "Marketing obchodní společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205553.

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The aim of this thesis is to analyse the marketing activities of the company Eljet s.r.o. The theoretical part defines methods used for correct external environment analysis of a target market. This part also provides information on the marketing mix instruments and the types of competitive strategies. The practical part, which is based on the conclusions from the theoretical part, describes the current marketing activities of the Eljet company and its current position on the Czech market. Based on that, the goals and plans for future marketing promotion are established. Some of the conclusion
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WANG, SZU-YIN, and 王斯音. "Social Marketing in NPO: Reviewing Kotler’s Sociel Marketing Model." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/09728198941518947196.

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碩士<br>國立臺北大學<br>公共行政暨政策學系<br>97<br>NPO is occupied an important status in current society, it provides the services which government or enterprise does not serve. In addition to giving services, the NPO not only publicize ideas, but also try to change behavior of people from the concepts of management Science and marketing. The reason why some outstanding activities promoted by famous foundations is that some advantages of strategy performing and marketing technique are used by that organization. CONSUMERS' FOUNDATION and The John Tung Foundation are chosen for the body of my research. I hope
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Lin, Yu-Ting, and 林育廷. "Establishing an Marketing Innovation Model." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/vf4t2k.

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碩士<br>國立虎尾科技大學<br>經營管理研究所<br>99<br>This study utilized the linear structure relation model (LISREL Model) to establish a marketing innovation model, and to figure out why and how those factors influence the marketing innovation for the future reference and application among either the academic institutions or the industries. Moreover, this study also examined with LISREL Model whether the marketing cost, sources of information, company sizes and employees’ competence have obvious impact on marketing innovation. Based on OECD and the domestic industrial structure, two industries including the m
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Chou, Kun Wan, and 周昆萬. "Seamless Marketing: Exploring an Integrated Online-to-Offline Marketing Model." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/7bau2f.

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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>104<br>The Direction of this study is the business Models for Clicks and Mortar application mode. In recent years,in order to take into account physical channels and virtual channels began to appear the integration of Online and Offline (O2O). In the past of marketing channels most of it limit on trading offline. Along with the advent of the Internet era, many companies began to use the Internet to sell. The consumers can make purchases through the Internet this makesconsumers more convenient, it also allows the company to be able to attract more customers. Along
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張雯雯. "The Study of Green Marketing Model." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/37085488979647282745.

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碩士<br>大葉大學<br>事業經營研究所<br>92<br>Enterprises looking for Sustainable development and Green consuming circumstance have been becoming a trend of the world. Consumers become more concerned with the natural environment and want to purchase “environment-friendly products”. Hence green marketing which combining environmental conceptions into product design, production and marketing has been becoming the mainstream in the 21st century. This study has collected the key factors of green marketing through literature reviews. In order to increase the objectivity, the study implements two kind
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LIN, LI-FU, and 林立夫. "APPLICATION ON INTEGRATED MARKETING COMMUNICATION MODEL." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/14575839668195236801.

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碩士<br>國立臺北大學<br>企業管理學系<br>91<br>Since Professor Don E Schultz initiated the concept of integrated marketing communication, it earned a lot of discussion and application. In Taiwan, recreation vehicles are getting more market share because of the change of life style. Automobile companies use more marketing channels and media to promote their products. The purpose of this research is to understand the application of IMC model on Sport Utility Vehicle products. The research is a qualitative case study on SUV products, using modified IMC model from former researchers’ analytical framew
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Chou, Huang Shun, and 周煌順. "Exploring Content Marketing Model in Community." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/74864277770239607498.

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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>104<br>Content marketing is a way of reaching and interacting with the target customers through output and distribution of valuable content. Therefore, it allows them to take action to promote their content. Marketing through content creation to interact with customers has become a trend recent marketing. In the past, the study on community content marketing named the analysis of the characteristics of marketing, and in this study, the community content marketing literature collected to offer for the analysis of the structure aims to explore the community content
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陳成業. "Database Marketing--- Brand Choice Model Analysis." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/18360923028682352335.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>90<br>THESIS ABSTRACT GRADUATE INSTITUTE OF INTERNATIONAL BUSINESS NATIONAL TAIWAN UNIVERSITY NAME：CHEN, CHEN YEH MONTH/YEAR：JUNE, 2002 ADVISOR：JEN, LICHUNG DATABASE MARKETING─BRAND CHOICE MODEL ANALYSIS The purpose of the thesis is to present an analysis framework about brand choice behavior. The thesis contains market segmenting analysis, brand competition analysis, brand loyalty analysis etc. The main idea of the thesis is to analyze the issues mentioned above by using scanner panel data.
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Wang, Hsing-Hung, and 王幸紅. "A study on new cloud marketing model of cloud marketing machine." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/b6g2e3.

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碩士<br>國立臺北商業大學<br>商學研究所<br>104<br>Following by the advance of technology, vending machine is already integrated into our lives. Recently, there are many manufacturers introduced a combination of IOT applications and vending machines.It provide a Intelligent vending machines which can link to cloud database.In this study, Intelligent vending machines are modified to a new machine, it called Cloud marketing machine. Smart mobile devices and cloud technologies are very popular now. This study presents an innovative marketing model. Use of mobile devices to integrate Cloud marketing machine, wit
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"Hong Kong credit card marketing: consumer choice model & marketing program." 1999. http://library.cuhk.edu.hk/record=b5889460.

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by Tso Miu Lin Debbie.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.<br>Includes bibliographical references (leaves 55-61).<br>Questionnaire also in Chinese.<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iv<br>LIST OF ISSUSTRATIONS --- p.vii<br>LIST OF TABLES --- p.viii<br>PREFACE --- p.ix<br>Chapter<br>Chapter I. --- INTRODUCTION --- p.1<br>Chapter II. --- METHODOLOGY --- p.3<br>Sample --- p.4<br>Basic Contents of the Questionnaire --- p.4<br>Limitation of the Questionnaire --- p.5<br>Chapter III. --- FINDINGS OF THE RESEARCH --- p.6<br>General Card Users Distributio
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Chang, Pei-tzu, and 張珮慈. "Study on Marketing Model of Direct Marketing Industy:Herbalife Company as an example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/3h5qtf.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>102<br>The Multi-level Marketing (MLM) origins from Lee Mytinger and William Casselberry for a new marketing plan of Nutrilife products in 1945. The MLM flourishing in the 1960s and came into Taiwan in 1980s. According to the statistics of World Federation of Direct Selling Associations (WFDSA), the revenue in 2012 reached NTD 65.8 billion and ranked number four globally with 2.76 million people in this trade. The development of direct selling in Taiwan can be categorized into four categories: introduction, growth, booming and maturity. In the early beginning of
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Lee, Hua-Lung, and 李華龍. "DiscussInnovative Business Model of Food Marketing Channel." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3649f5.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士在職專班<br>105<br>Abstract: Theearly-stage of market access to foodstuff were started from manufacturers and importers of origin to the traditional market, wholesalers then sold to local, retailers and finally sold to the restaurant and household buyers. The fresh supermarket appeared which gives another new chooses to the buyer to approach food with more flexible and more efficient way. Recently, due to the vigorous development of e-commerce and advanced of portable software, the fresh food becomes a new product to the e-commerce or what we called “E-food”. E-food is not
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Hsiao, Hsueh Chun, and 蕭雪君. "Customization Brand Choice Model in Database Marketing." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/14117716670587817788.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>91<br>Because of the varieties of customers’ demand, the businesses no longer face a homogeneous market. So the thinking of customized marketing is emphasized. At the same time, the businesses all try their best to understand the customers so that they can maintain long relationship with customers. And the database marketing is a good tool to understand customers. The thesis uses the transaction database of retailers, and focuses on battery brands. The purpose of the thesis is to present an individualized model which can predict each consumer’s brand choi
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Chu, Tse-I., and 朱哲毅. "A Study of Stingray Model Marketing Competition." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/07438204170632468074.

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碩士<br>世新大學<br>企業管理研究所(含碩專班)<br>105<br>With the improvement of the economic level, ornamental fish breeding has become the majority of the people living in the leisure entertainment project selection, the ornamental fish is representative of the ray industry as an example, this study try to explore the contemporary ornamental fishery marketing and competition pattern by literature analysis, participant observation and depth interview. We find that in the high-end consumer market stingrays are indeed the majority of business opportunities, and to Chinese, for the most, with five forces analysis,
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Chang, Yu-Hsin, and 張右欣. "A Study of Company’s Green Marketing Model." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/35371637624496604198.

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碩士<br>大葉大學<br>企業管理學系碩士班<br>98<br>The Green marketing to business, government, and consumers, not only exchange concepts of the messages and participates in the activities The green marketing strategy means that by way of the model with their consumers, it is include participates in the activities for fun, protect environmental for meaning, and company operates for brand, then letting they live forever and mutually would be beneficial. This research wants to achieve the goals that the basis of the related literatures, and use substantial data for auxiliaries, that could understand the
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Huang, Kuo-en, and 黃國恩. "Study on Architecture-Oriented Marketing Management Model." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/92609036387908336288.

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碩士<br>國立中山大學<br>傳播管理研究所<br>98<br>Marketing management plays a very important and professional role in the enterprises. Therefore, marketing management is getting more and more popularity among the enterprises in recent years. Several aspects on marketing, such as technical documents, research and development plans, product quotations, are considered as core assets in one company. How to effectively realize marketing management has become a key for a company’s survival. Up to date, several world-wide well known marketing management models such as Michael Porter flow diagram, ISO 9000 flow diagr
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Fan, Jui-Pin, and 范睿濱. "The Research on Micro-film marketing Model." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/88250298353625174687.

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碩士<br>中原大學<br>國際經營與貿易研究所<br>101<br>As technology advances, the exponentially growing bandwidth and speed of internet, the increasing internet-ready mobile devices popularity, and the recent change in internet using pattern, have all contributed to the changes of internet marketing. The combination of micro film and internet marketing – micro film marketing – has become the most cutting edge marketing model in both China and Taiwan markets. Micro film marketing is a combination of placement/embedded marketing, virus marketing, and story marketing. But it is something more than just the simple a
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Chen, Chih-Tsung, and 陳志聰. "Applying Kano Model to analysis Strategy Marketing - A Case of Multilevel Marketing Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/30918405233271308684.

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碩士<br>朝陽科技大學<br>企業管理系高階產業經營碩士在職專班<br>105<br>This research analyzes how the multilevel marketing company attracts consumers, educates consumers and retains the business strategy of the marketing strategy. This research analyzes the culture and characteristics of the New Image company(Branch Taiwan), and analyzes the new company's strategy for the consumer strategy Marketing style, and in addition to the marketing quality characteristics of these strategies, this study uses Kano model and IS model to design questionnaires as quality classification and improvement suggestions, such as: charm qual
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Noble, Stephanie M. "Consumers' channel preferences: An integrated model." 2001. https://scholarworks.umass.edu/dissertations/AAI3012172.

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With the growing popularity of the internet as a channel of distribution many researchers are trying to determine factors that influence and hinder consumers' acceptance of this channel. Unfortunately, the explosion of articles studying internet patronage involve the same limitation as previous shopping motivation research. Namely, the internet is just one of many channels from which consumers' can choose to purchase products. Current articles on internet patronage, as well as the previous work on other channels, have failed to account for this fact. These studies examine patronage motives one
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Chen, Chun-Fu, and 陳春富. "The Construction of Electoral Marketing Model in Taiwan." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/k8rbdp.

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博士<br>國立交通大學<br>經營管理研究所<br>90<br>In this study, we would like to first review the history and development of marketing theory and its application in political campaigns. We would also like to discuss the essence as well as the characteristics of electoral marketing, which provide the electoral marketing model of how campaigns are run. Rather than discussing and analyzing the actual political campaign itself, this study will focus more on how marketing theory is actually applied. This model includes the characteristics of the Taiwan’s political developing dimension, the electoral strategy of p
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Hsu, Tzu-chiao, and 徐子喬. "Developing Experiential Marketing Strategy with Fuzzy QFD Model." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/91560266652278563418.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>97<br>Recently, experiece has seen as the fourth offering after commodities, goods, and service. No matter in what industry, they will discover that the next competitive battleground lies in staging experiences. Past research focused on relations between customer experiential value and customer satisfaction, behavior intentions, and customer loyalty, fewer research conclude that how should enterprise construct and develop the customer experiential value; also, fewer research pay attention to the customers’opinions which usually accompany the uncertainity and vag
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Jing-Wei, Lin, and 林靖維. "Construction of Electoral Marketing Model for Legislature Election." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/50071237545051766001.

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碩士<br>國立彰化師範大學<br>會計學系企業高階管理<br>93<br>Marketing emphasize that exchanges of both benefits through the process of exchanges. In order to reach goals, exchanging can usually create win-win circumstances and promoting the value of both. So, the key point of marketing lies in creating customer’s satisfied with the customer. If marketing is applied to politics, it include non-benefit marketing、concept marketing、personal marketing. The importance issue of integrate marketing skill into politics. The political marketing means that candidates or political team analysis political of environment changes
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Cho, Yung-Jan, and 卓雍然. "Adapted Hotelling Model for Differentiation Strategiesin Marketing Campaigns." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/68080638763181771096.

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博士<br>國立中山大學<br>企業管理學系研究所<br>103<br>To cope with the increasing variety and complexity of marketing campaigns, we relax two major assumptions in the classical Hotelling model - low differentiation and universal transportation cost. With these adaptation, we extend the application of Hotelling model to highly differentiated markets, and make it possible to analyze and compare differentiation strategies in various marketing campaigns upon a unified framework. Besides the traditional predictions, our adapted model generates a series of qualitatively distinctive propositions that fit the dynamic m
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Luo, Yuan-Jeng, and 羅苑禎. "A STUDY ON CASE MODEL OF PLACE MARKETING." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/05671371112880758411.

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碩士<br>元智大學<br>管理研究所<br>92<br>Abstract In the rapidly growing economic, and without hinder the whole development of the urban-country, to adopt the effective measures to alleviate the imbalance of the present place development, and keep the development of the economy and society to be continuously growth as well as evenly developed, are the necessary and sufficient conditions for urban development. Thus, in place marketing, a place should have its targeting and positioning. Through the advertising and promotion activities of marketing, to achieve the goal of selling the products and
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LAI, KAI-HUNG, and 賴鎧弘. "O2O Integrated Marketing Model for Import Used Cars." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/36589965910974982503.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>105<br>In view of the imported userd cars industry in the traditional physical shops and online store business model has become matured, consumer consumption patterns on the Internet has been significantly changed, making the physical　and the virtual channels interact much more frequently. Many of the imported userd cars dealers have gradually adopted a multi-channel integrated business model, through the "online to offline" and "offline to online" business operations, including the business structure of vertical expansion to the level of business integration to pro
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Leou, Huey-chyn, and 柳慧琴. "The Model of Customer Valuation in Database Marketing." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/24516420879072067289.

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碩士<br>國立暨南國際大學<br>國際企業學系<br>85<br>In today''s marketing environment , because consumer behaviors change,the technology of telecommunication improves and costs of distribution rise, direct marketing will be more and more important . In another way, through the use of database marketing, direct marketers can build and manage customer database to track the lifetime value of their relationship with each customer . However, one of the most important tasks of the database marketing is to fac
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MING, LEONG JUN, and 梁俊銘. "Establishing consumer experiential marketing model by Digital Technology." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/dthp67.

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碩士<br>逢甲大學<br>企業管理學系<br>106<br>In this new era development quickly of App in recent years, has made the App device App popular in our life, and it has to be a part of our daily life tools. In this few years, along with the grow up of the IoT a partly from large-scale enterprises, small and medium-sized enterprises had gradually begun to develop App close to users to increase their adherence to use of the App. This research mainly develops an App by self. Through the results of the questionnaire survey, the main functions are included in the design interface. This research mainly discusses rega
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Lin, Zih-Ting, and 林姿婷. "Application of C2C2B Model in New Luxury Marketing." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hpmh85.

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碩士<br>國立交通大學<br>經營管理研究所<br>106<br>With the trading-up phenomenon, consumers have more material enjoyment and care more about their life quality. They are willing to pay a premium price for new-luxury goods that they think are worthwhile. The new-luxury goods are unlike traditional luxury goods which are top-level and with only a few exclusive. The new-luxury goods are affordable, have a good brand image, provide higher levels of quality and can highlight personal tastes. With the rise of the online community, consumers who highly involved in social media not only pay for goods but also have th
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Roy, Amit. "A marketing plan for smart bengali idiomatic proverb serv." Master's thesis, 2019. http://hdl.handle.net/10362/68756.

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Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence<br>Bengali is one of the most verbal communications, graded seventh in the globe bearing in mind the situation of the country. This paper offers an online model for smart Bengali Idiomatic proverb service as well as intelligence marketing plan for revenue. In present circumstances Google translator service is not respectable, specially proverb translator because Google is not tranquil interpreted Bengali proverb precisely and nobody has planned t
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"Business development model for the China market." Chinese University of Hong Kong, 1994. http://library.cuhk.edu.hk/record=b5888047.

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by Tsang Chun Kong, Simon & Wong Hak Keung, Albert.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1994.<br>Includes bibliographical references (leaves 80-81).<br>ACKNOWLEDGEMENT --- p.iv<br>Chapter<br>Chapter I. --- INTRODUCTION --- p.1<br>Chapter II. --- METHODOLOGY --- p.6<br>Chapter III. --- ISSUES IN DEVELOPING THE CHINA MARKET --- p.12<br>Basic Strategic Questions --- p.12<br>Market Potential --- p.15<br>Culture --- p.25<br>Joint Venture Issues --- p.34<br>Reaching the Customers --- p.42<br>Management --- p.48<br>Chapter IV. --- BUSINESSDEVELOPMENT MODEL --- p.51<br>Chap
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