Log in

Relevant bibliographies by topics / Emarketing model / Journal articles

To see the other types of publications on this topic, follow the link: Emarketing model.

Journal articles on the topic 'Emarketing model'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Emarketing model.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Gilham, P. R. "MARKETING MODEL - HORTICULTURAL EXPORT MARKETING." Acta Horticulturae, no. 247 (September 1989): 41–44. http://dx.doi.org/10.17660/actahortic.1989.247.4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Aly, S., and I. Vrana. "Fuzzy expert marketing-mix model." Agricultural Economics (Zemědělská ekonomika) 51, No. 2 (2012): 69–79. http://dx.doi.org/10.17221/5079-agricecon.

Full text

Abstract:

A marketing-mix setting model is presented. The all four P&rsquo;s are integrated and identified. The model makes strong utilization of relevant experts&rsquo; knowledge and expertise through a fuzzy-decision-making system tailored to dynamically set the marketing-mix periodically in response to changing business environment. Quantitative, qualitative, uncertain, and vague variables are handled necessary to provide a realistic solution. The proposed model is particularly applicable to changing business environments that are full of such qualitative, stochastic, uncertain, and vague var

APA, Harvard, Vancouver, ISO, and other styles

3

Kanurić, Hakija. "MREŽNI MARKETING S ASPEKTA ISLAMSKOG PRAVA." Zbornik radova Islamskog pedagoškog fakulteta u Bihaću 12, no. 12 (2020): 65–81. http://dx.doi.org/10.52535/27441695.2020.12.65-81.

Full text

Abstract:

Ovaj rad ima za cilj predstaviti mrežni marketing kao model poslovanja, distribucije i prodaje robe, ukazati na njegove pozitivnosti i negativnosti, praktična iskustva i zakonske regulative nekih zemalja spram ovog poslovnog modela, te elaborirati mišljenja savremenih islamskih pravnika o mrežnom marketingu i na koncu eksplicirati njegov šerijatsko-pravni status te objasniti da li je kompatibilan islamskim normama poslovanja ili ne.Prilikom proučavanja i analiziranja mrežnog marketinga korištena je metoda teorijske analize, deskriptivno-analitička i komparativna metoda.Rezultat studije pokazuj

APA, Harvard, Vancouver, ISO, and other styles

4

Seong-Sin Lee. "Library Marketing Model." Journal of Korean Library and Information Science Society 45, no. 3 (2014): 249–70. http://dx.doi.org/10.16981/kliss.45.3.201409.249.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Sarwari, Sara. "Relationship Marketing Model." International Journal of Customer Relationship Marketing and Management 9, no. 2 (2018): 16–32. http://dx.doi.org/10.4018/ijcrmm.2018040102.

Full text

Abstract:

To keep the customer loyal, today relationship marketing gets more and more attention in hospitality industry especially in the hotel business. This article develops a model of relationship marketing to empirically investigate: (1) the effect of emotions on relationship quality; and (2) and the effect of both relationship quality and emotions on customer loyalty. Here empirical findings are derived from a survey of 284 loyal guests at five-star hotels in Bangladesh by using structural equation modeling (AMOS 21.0). The findings of this article provide strong evidence of the relationship betwee

APA, Harvard, Vancouver, ISO, and other styles

6

Szymoniuk, Barbara. "The Spheric Model of Marketing Communication." Marketing i Zarządzanie 49 (2017): 193–208. http://dx.doi.org/10.18276/miz.2017.49-16.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Strott, Runa. "4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix." Der Betriebswirt 62, no. 1 (2021): 69–79. http://dx.doi.org/10.3790/dbw.62.1.69.

Full text

Abstract:

Abstract The green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group. Zusammenfassung Nachhaltigkeit ist in der heutigen Zeit ein häufig genutzter Begriff und wird sowohl im Privat- als auch im Geschäftsleben thematisiert. Für den klassischen Marketing-Mix bedeutet die Veränderung des Marketings in Bezug auf die Einbindung der Nachhaltigk

APA, Harvard, Vancouver, ISO, and other styles

8

Dr., Teena Mishra. "Diamond shape model Advanced model of Service triangle." International Journal of Trend in Scientific Research and Development 2, no. 3 (2018): 2445–48. https://doi.org/10.31142/ijtsrd12707.

Full text

Abstract:

Due to increasing competition services are the main focus of marketers. Organizations are not satisfied just by selling products, but also to provide better service. For this they strive continuously. There are three types of marketing 1 External marketing 2 Internal marketing 3 Interactive marketing. Internal marketing is a new realm of marketing in this arena that connects all types of marketing. Internal marketing represents an exchange between the organization and employees, interactive marketing is the exchange process between staff and customers, and external marketing is the exchange pr

APA, Harvard, Vancouver, ISO, and other styles

9

Suchard, Hazel T., and Jo-Ann C. Suchard. "Corporate environmental marketing: An environmental marketing action model." Business Strategy and the Environment 3, no. 3 (1994): 16–21. http://dx.doi.org/10.1002/bse.3280030303.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Khansa, Parmila. "STRATEGI PEMASARAN USAHA BUNATY DENGAN MODEL 7C DAN PENERAPANNYA PADA BUSINESS MODEL CANVAS." Jurnal Bioindustri 3, no. 1 (2020): 487–502. http://dx.doi.org/10.31326/jbio.v3i1.709.

Full text

Abstract:

This research is about marketing strategies for Bunaty's ready to drink beverage business which is derived from dragon fruit peel with strawberry popping boba innovation. Dragon fruit peels in Bunaty products contain natural antioxidants that can nourish the body. The purpose of this study is to analyze the conditions of the internal environment and external environmental conditions, identify marketing strategies with the 7C model to improve the efficiency of marketing functions and be able to deal with competitors outside, and analyze the application of the business model of the canvas in the

APA, Harvard, Vancouver, ISO, and other styles

11

Gladkova, L. A. "Effective self-marketing model." Vestnik Universiteta, no. 12 (February 2, 2022): 93–100. http://dx.doi.org/10.26425/1816-4277-2021-12-93-100.

Full text

Abstract:

The purpose of the article is to develop a theoretical model of effective self-marketing with the allocation of specific blocks, factors and results of career development. Currently, there is no system model of the self-marketing process within the framework of existing concepts, which limits the possibilities of developing scientifically based proposals for its effective technology. The formation of the model consists of three stages. Stage I – “Self-orientation”, takes into account the individual psychological characteristics of the individual, which relates to the sphere of the subject of l

APA, Harvard, Vancouver, ISO, and other styles

12

Postma, O. J. "The marketing domino model." Journal of Database Marketing & Customer Strategy Management 8, no. 2 (2001): 129–36. http://dx.doi.org/10.1057/palgrave.jdm.3240027.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Iwamoto, Akinori. "Comprehensive Price Change Model." Japan Marketing Journal 39, no. 3 (2020): 89–103. http://dx.doi.org/10.7222/marketing.2020.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Nemati, Maede, and Gerhard Weber. "Social Media Marketing Strategies Based on CRM Value Chain Model." International journal of Innovation in Marketing Elements 2, no. 1 (2022): 12–24. http://dx.doi.org/10.59615/ijime.2.1.12.

Full text

Abstract:

Despite the fact that social media marketing has a long history, new marketing methods and the rise of digital marketing have transformed it. Social media marketing's aims, tactics, and approaches are all centered on the consumer, thus there's a strong link between this sort of marketing and existing customer relationship management (CRM). This essay aims to investigate this connection and clarify the findings in order to better social media marketing efforts. This study's methodology is based on the value chain model, which is one of the CRM models. This approach considers customers, network,

APA, Harvard, Vancouver, ISO, and other styles

15

Zhu, Guoan. "Precision Retail Marketing Strategy Based on Digital Marketing Model." Science Journal of Business and Management 7, no. 1 (2019): 33. http://dx.doi.org/10.11648/j.sjbm.20190701.15.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Meesuptong, Jaruporn, Prathanporn Jhundra-indra, and Saranya Raksong. "STRATEGIC MARKETING CREATIVITY AND MARKETING PROFITABILITY: A CONCEPTUAL MODEL." International Journal of Business Research 14, no. 4 (2014): 7–26. http://dx.doi.org/10.18374/ijbr-14-4.1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Singer, John. "Systems marketing: a new operating model for pharmaceutical marketing." Journal of Consumer Behaviour 4, no. 6 (2005): 480–95. http://dx.doi.org/10.1002/cb.26.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Susilo, Daniel, and Lu Hui Chen. "DIGITAL MARKETING MODEL OF INDOMIE ICE CREAM’S VIRAL MARKETING." SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan 2, no. 5 (2023): 1397–410. http://dx.doi.org/10.54443/sibatik.v2i5.760.

Full text

Abstract:

Industry progressed significantly day by day, especially in digital era. Indonesia doesn’t escape this loop especially with their cultured habit and the way they consume trusted product. This time Indomie shines again as the product looked by everyone due to their flashy new product named Indomie Ice Cream. Indomie Ice Cream and the Ice Cream’s sweetened clashed each other, yet people in Twitter still so eager to buy it and taste it themselves. With SWOT analysis, this research shows how Indomie makes an advanced impact through opportunities even though the type of product isn’t dominantly lov

APA, Harvard, Vancouver, ISO, and other styles

19

Wang, Xiaojue. "New Marketing Model of Fashion Luxury Industry --- Metaverse Marketing." Advances in Economics, Management and Political Sciences 8, no. 1 (2023): 179–84. http://dx.doi.org/10.54254/2754-1169/8/20230308.

Full text

Abstract:

Metaverse, a concept that brings together highly sophisticated technologies from several major fields, is essentially a virtual, digitized process of the real world. It has received attention from people from all walks of life in the past years. Many fashion luxury brands have also seized this opportunity to innovate a new marketing model - metaverse marketing which has created many benefits for brands, including increased media exposure and public attention, as well as rejuvenation and deepening of the brand's premium image in ways that traditional marketing models could never achieve. Simult

APA, Harvard, Vancouver, ISO, and other styles

20

Chen, Yutong. "Research on social relationship marketing model and user engagement based on SICAS model." SHS Web of Conferences 207 (2024): 01003. https://doi.org/10.1051/shsconf/202420701003.

Full text

Abstract:

Since 1971, The first email sent by Ray Tomlinson began, and the revolution of the communications era began. As digital marketing continues to deepen in all aspects of people’s lives, social relationship marketing as an emerging digital marketing tool is playing an increasingly important role in business activities. This paper adopts the case analysis method and SICAS model for the social relationship marketing model in digital marketing and takes the digital marketing case of Lululemon brand as an example, analyzes the decisive role of SICAS model in the social relationship marketing model an

APA, Harvard, Vancouver, ISO, and other styles

21

Ibrokhimov, Firdavs. "THE QUALITY OF MARKETING EDUCATION IN UZBEKISTAN: SERVQUAL MODEL." Current Research Journal of Pedagogics 5, no. 11 (2024): 148–53. https://doi.org/10.37547/pedagogics-crjp-05-11-30.

Full text

Abstract:

We used the SERVQUAL method to analyzethe quality of service in undergraduate marketing programs in Uzbek state higher education institutions. Weighted gaps of average were calculated based on the difference in the expected and perceived quality of education among senior-year students consistent with a framework based on the SERVQUAL method. According to our study, marketing programs are less individualized and lack critical resources to convey practical skills to students. This may widen the gap between labor market requirements and the organization of skill delivery in marketing programs.

APA, Harvard, Vancouver, ISO, and other styles

22

Kawakami, Masanao. "Value Capture-Driven Business Model Innovation." Japan Marketing Journal 41, no. 4 (2022): 18–28. http://dx.doi.org/10.7222/marketing.2022.018.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Bobojonov, Azizjon. "ANALYZING DIFFERENT MARKETING FRAMEWORKS FOR DIGITAL PRODUCTS AND SERVICES." Annali d'Italia 44 (June 26, 2023): 6–10. https://doi.org/10.5281/zenodo.8081899.

Full text

Abstract:

This study conducts a comparative analysis of three prominent marketing models (12P, 4A, and SIVA) to assess their applicability for promoting digital products and services. By examining various examples, the research highlights the strengths and weaknesses of each model. The findings provide valuable insights for enterprises seeking to optimize their marketing strategies in the dynamic digital marketplace

APA, Harvard, Vancouver, ISO, and other styles

24

Khabaleva, Ekaterina Nikolaevna. "Marketing Model - Ben Hunt's Ladder." OrelSIET Bulletin, no. 1 (2022): 102–4. http://dx.doi.org/10.36683/2076-5347-2022-1-59-102-104.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Woodburn, Diana. "Marketing measurement action research model." Measuring Business Excellence 10, no. 2 (2006): 50–64. http://dx.doi.org/10.1108/13683040610668701.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Utakaeva, I. Kh. "Mathematical model of viral marketing." Journal of Physics: Conference Series 1353 (November 2019): 012122. http://dx.doi.org/10.1088/1742-6596/1353/1/012122.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Kahle, Lynn R., R. Scott Marshall, and Fredric Kropp. "The New Paradigm Marketing Model." Journal of Euromarketing 12, no. 3-4 (2003): 99–121. http://dx.doi.org/10.1300/j037v12n03_07.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Domínguez, Francesc. "Toward a language-marketing model." International Journal of the Sociology of Language 134, no. 1 (1998): 1–14. http://dx.doi.org/10.1515/ijsl.1998.134.1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

杨, 博. "Agricultural Products Online Marketing Model." Advances in Social Sciences 09, no. 05 (2020): 636–40. http://dx.doi.org/10.12677/ass.2020.95093.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Ghosh, Avijit. "A Model of Periodic Marketing." Geographical Analysis 14, no. 2 (2010): 155–66. http://dx.doi.org/10.1111/j.1538-4632.1982.tb00064.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Schroeder, Thomas. "Use the Permission Marketing Model." Successful Fundraising 27, no. 12 (2019): 3. http://dx.doi.org/10.1002/sfr.31326.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Sarathy, P. Sanjaya, and Sanjay Patro. "Influencer Marketing: An Integrative Model." South Asian Journal of Management 30, no. 3 (2023): 33–54. http://dx.doi.org/10.62206/sajm.30.3.2023.33-54.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Fujikawa, Yoshinori, Kimihiko Kondo, and Norio Imai. "A Dynamic Process Model for Digital Transformation:." Japan Marketing Journal 41, no. 3 (2022): 30–43. http://dx.doi.org/10.7222/marketing.2022.005.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Fujikawa, Yoshinori, Norio Imai, Kimihiko Kondo, Hanae Okawa, and Kengo Horiuchi. "A Dynamic Process Model for Digital Transformation:." Japan Marketing Journal 41, no. 3 (2022): 44–56. http://dx.doi.org/10.7222/marketing.2022.006.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Konaka, Kentaro, and Naoto Onzo. "Meteorological Data Delivers a New Business Model:." Japan Marketing Journal 42, no. 3 (2023): 81–87. http://dx.doi.org/10.7222/marketing.2023.009.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Harrigan, Paul, and Bev Hulbert. "How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education." Journal of Marketing Education 33, no. 3 (2011): 253–72. http://dx.doi.org/10.1177/0273475311420234.

Full text

Abstract:

This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in the skills that 21st-century marketers require. Where the focus of the article is on marketing education, a broad analysis of the content of marketing textbooks and degree programs is presented and an “old Marketing DNA” presented. The study also adopt

APA, Harvard, Vancouver, ISO, and other styles

37

NIESTRÓJ, Roman E. "TWO-DIMENSIONAL MODEL OF THE COMPOSITION OF MARKETING INSTRUMENTS." Scientific Papers of Silesian University of Technology. Organization and Management Series 2019, no. 138 (2019): 199–210. http://dx.doi.org/10.29119/1641-3466.2019.138.15.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Osuagwu, Linus. "A Model of Strategic Marketing Decision Premises." International Journal of Marketing Studies 8, no. 3 (2016): 145. http://dx.doi.org/10.5539/ijms.v8n3p145.

Full text

Abstract:

<p>The paper utilized some relevant empirical and conceptual works in extant literature to sketch a model of the relations among marketing environment, strategic marketing decisions and effectiveness. The paper reveals that some forms of supports exist in extant literature regarding the impacts of marketing environment on strategic marketing decisions and effectiveness, and impacts of strategic marketing decisions on strategic marketing effectiveness. However, relevant extant literature seems to have ignored the impacts of strategic marketing decisions on marketing environment. Also, rel

APA, Harvard, Vancouver, ISO, and other styles

39

Simabur, Lisda Ariani. "Model Komunikasi Pemasaran di Pemerintah." Media Wisata 18, no. 2 (2021): 251–62. http://dx.doi.org/10.36276/mws.v18i2.104.

Full text

Abstract:

Government Marketing Communication Model: Promotion Mix For Tourism Destinations In West Halmahera District. As One Of The Districts In North Maluku province, West Halmahera Regency has tourism potential, which is rich in beauty on land and at sea. Therefore, to introduce tourism potential to the community, a Marketing Communication Model in the Government is needed (Promotion Mix of Tourist Destination Areas in West Halmahera Regency). This study aimed to determine the integrated marketing communication strategy of the West Halmahera Regency Tourism Office in attracting tourists. This study u

APA, Harvard, Vancouver, ISO, and other styles

40

Umam, Khoerul. "MODEL KAPABILITAS “CUSTOMER RELATIONSHIP MARKETING: PADA INDUSTRI TEPUNG TAPIOKA DI KABUPATEN PATI." Jurnal Ekonomi dan Bisnis 18, no. 1 (2017): 56. http://dx.doi.org/10.30659/ekobis.18.1.56-70.

Full text

Abstract:

This study aims to identify and analyze the influence of market information and human capitalon the performance capabilities of CRM marketing company with variable inervening on tapiocastarch industry in Pati regency with a sample size of 66 people. The sampling technique used inthis research is purposive sampling. Analysis tools is the path analysis and the test results showthat the human capital market information and found to have a positive and significant impacton CRM capabilities. Market information shown to have positive and significant impact on theperformance of marketing, then the ow

APA, Harvard, Vancouver, ISO, and other styles

41

French, Jeff, and Rebekah Russell-Bennett. "A hierarchical model of social marketing." Journal of Social Marketing 5, no. 2 (2015): 139–59. http://dx.doi.org/10.1108/jsocm-06-2014-0042.

Full text

Abstract:

Purpose – This paper aims to set out a new hierarchical and differentiated model of social marketing principles, concepts and techniques that builds on, but supersedes, the existing lists of non-equivalent and undifferentiated benchmark criteria. Design/methodology/approach – This is a conceptual paper that proposes a hierarchical model of social marketing principles, concepts and techniques. Findings – This new delineation of the social marketing principle, its four core concepts and five techniques, represents a new way to conceptualize and recognize the different elements that constitute so

APA, Harvard, Vancouver, ISO, and other styles

42

Johar, J. S., and M. Joseph Sirgy. "Positioning models in marketing: Toward a normative-integrated model." Journal of Business and Psychology 3, no. 4 (1989): 475–85. http://dx.doi.org/10.1007/bf01020715.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Yan, Tao Ping. "Development of Automotive Marketing Innovation Model." Applied Mechanics and Materials 644-650 (September 2014): 5769–72. http://dx.doi.org/10.4028/www.scientific.net/amm.644-650.5769.

Full text

Abstract:

The further planning and improvement of the car marketing model make ours get rapid development. Our car marketing model presents a pluralistic development trend, reflecting the spirits of the times. However, there are some problems existing and the traditional marketing model needs changing as soon as possible. In this paper, the existing marketing models at home and abroad are analyzed respectively, its advantages and weaknesses are specified briefly, and then an innovative basic idea of car marketing model is put forward. This paper is to build up a sales model centering on customers and pu

APA, Harvard, Vancouver, ISO, and other styles

44

Fullerton, Ronald A. "How Modern is Modern Marketing? Marketing's Evolution and the Myth of the “Production Era”." Journal of Marketing 52, no. 1 (1988): 108–25. http://dx.doi.org/10.1177/002224298805200109.

Full text

Abstract:

The widely accepted belief in a Production Era implies that serious and sophisticated marketing is a recent phenomenon. Analyzing conditions in Britain, Germany, and the United States, the author shows that the Production Era concept obscures the extent and level of development of earlier marketing practice, as do the Sales Era and Marketing Era concepts. A new model of marketing's evolution is used to propose a more accurate periodization of modern marketing's development.

APA, Harvard, Vancouver, ISO, and other styles

45

Juniarti, Rosa Prafitri, and Anik Lestari Andjarwati. "Model Laboratorium Pemasaran Ideal di Perguruan Tinggi." Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) 6, no. 1 (2018): 63–71. http://dx.doi.org/10.21009/jpeb.006.1.7.

Full text

Abstract:

This research focuses on designing the fulfillment of the needs of the ideal marketing laboratory that suits the needs of industry, learning, and research. The method used is descriptive qualitative. Data are collected through literature studies, observations, and in-depth interviews with some experts in the field of marketing management, so that data can be analyzed as an ideal marketing laboratory needs. These results will impact not only on the development of science, but also make the marketing laboratory as revenue generator. The results describe the things necessary to develop an ideal m

APA, Harvard, Vancouver, ISO, and other styles

46

Herman, Herman. "Marketing Communication Model in Social Network Facebook." Information Management and Business Review 7, no. 4 (2015): 42–45. http://dx.doi.org/10.22610/imbr.v7i4.1161.

Full text

Abstract:

The limited funds made small and medium enterprise attempt to do marketing communication activities by finding ways of marketing communication that does not require substantial funds.The emergence of social networking media, such as Facebook is an opportunity for small and medium enterprises (SMEs) as a cheap marketing communication media, but not many SMEs are successfully doing marketing communications with social networking media, such failure due to a lack of knowledge in utilizing the social networking media. Indonesia have many small and medium enterprises, and most of them found difficu

APA, Harvard, Vancouver, ISO, and other styles

47

Chi, Qianmo. "Comparing the New Media Marketing Models with the Traditional Marketing Models." Advances in Economics, Management and Political Sciences 97, no. 1 (2024): 8–13. http://dx.doi.org/10.54254/2754-1169/97/20231566.

Full text

Abstract:

Marketing has always been one of the most important keys to business success. With the development of society, market competition is becoming more and fiercer, and enterprises have deeper requirements for marketing. The traditional marketing model has been unable to satisfied all the demands of enterprises. The rapid development of new media in recent years has also given birth to a series of new marketing models. This paper mainly analyzes and compares two marketing models, the traditional marketing model and the new marketing model, and draws a conclusion that the new marketing model is more

APA, Harvard, Vancouver, ISO, and other styles

48

Baker, Melissa A., and Vincent P. Magnini. "The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing." International Journal of Contemporary Hospitality Management 28, no. 8 (2016): 1510–34. http://dx.doi.org/10.1108/ijchm-01-2015-0015.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Nurficahyanti, Fera. "Model Komunikasi Pemasaran Paguyuban Batik Tulis." Jurnal ASPIKOM 2, no. 5 (2015): 304. http://dx.doi.org/10.24329/aspikom.v2i5.82.

Full text

Abstract:

This study aims to find strategic model for marketing communications of Paguyuban Batik Tulis Giriloyo Bantul in increasing sales. Type of research is qualitative research. Data are collected by observation, document review and interview. The result shows that marketing communication strategy of Paguyuban Batik Tulis Giriloyo Bantul is still familial and simple. The biggest supporting factor in terms of marketing is Yogyakarta get new name predicate as the World Batik City so more people use batik. Inhibiting factor in the marketing communication strategy is lack of competence of marketing div

APA, Harvard, Vancouver, ISO, and other styles

50

Mujahid, M., Y. Haskas, M. Hamid, I. Safar, and A. S. Arief. "Linking green marketing with performance: Environmental marketing model for small business." IOP Conference Series: Earth and Environmental Science 737, no. 1 (2021): 012024. http://dx.doi.org/10.1088/1755-1315/737/1/012024.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!