Relevant bibliographies by topics / E-Opinion leaders

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'E-Opinion leaders'

Author: Grafiati
Published: 22 June 2024
Last updated: 31 July 2025

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Journal articles on the topic "E-Opinion leaders"

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Sahelices-Pinto, César, and Carmen Rodríguez-Santos. "E-WoM and 2.0 Opinion Leaders." Journal of Food Products Marketing 20, no. 3 (2014): 244–61. http://dx.doi.org/10.1080/10454446.2012.732549.

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Lai, Qiqi, and Yaqi Qin. "Exploring the Influence Factors of Purchase Intention of College Students by Short Video Opinion Leaders in Field of the Beauty." Business and Management Studies 10, no. 2 (2024): 1. http://dx.doi.org/10.11114/bms.v10i2.7052.

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Over the past decade, the rapid development of new media and e-commerce have triggered the emergence of online opinion leaders. Simultaneously, consumers’ purchase intention has been swayed by some opinions expressed by online opinion leaders. Therefore, this paper aims to delve into the factors influencing the consumption of college students by opinion leaders in field of the beauty. It aims to explore the influence degree of short video opinion leaders on the purchase intention of college student consumers in three dimensions, including short video production, opinion leaders’ characteristic
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Chen, Yanhong. "Research on Brand Communication Strategy of E-business Live Broadcast Based on Opinion Leader Theory." Frontiers in Business, Economics and Management 6, no. 1 (2022): 130–33. http://dx.doi.org/10.54097/fbem.v6i1.2299.

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With the popularity of the Internet, the network live broadcast platform has risen rapidly, and the consumption habits of the public have undergone earth-shaking changes. Compared with traditional e-business, e-business live broadcast has found a new traffic portal to open product sales and promote commodity circulation. Especially in today's epidemic situation, e-business live broadcast has been pushed to a climax. For the commercial field, the growth of the future social situation determines the attractiveness and importance of e-business live broadcast to product sales. This paper mainly an
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Wellyan, Marieta Vania, and Desak Nyoman Arista Retno Dewi. "Online Counseling Services: The Role of Opinion Leaders in Purchase Intentions." Psikostudia : Jurnal Psikologi 12, no. 1 (2023): 117. http://dx.doi.org/10.30872/psikostudia.v12i1.10450.

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The declining mental health condition due to the Covid-19 pandemic raises the need for counseling. The pandemic situation and the era of digitalization have encouraged the re-emergence of online counseling services know as e-counseling. The limitations of the online counseling process do not reduce consumers' intention to use this service. Intention to use e-counseling services can be determined by positive thoughts and perceptions of the information provided by individuals or organizations who have credibility and can be trusted (opinion leaders) regarding the quality of services offered. Thi
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Zhao, Yiyi, Gang Kou, Yi Peng, and Yang Chen. "Understanding influence power of opinion leaders in e-commerce networks: An opinion dynamics theory perspective." Information Sciences 426 (February 2018): 131–47. http://dx.doi.org/10.1016/j.ins.2017.10.031.

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Hasanudin and Amanda Risky Amalia. "The Effect of Key Opinion Leader, Instagram, and Digital Campaign through Brand Image on Brand Awareness in Evoria Products." JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) 8, no. 2 (2023): 904–21. http://dx.doi.org/10.31851/jmksp.v8i2.12517.

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Technology has brought major changes to human civilization, with almost everyone using technology in their daily lives, such as communicating through social media, shopping through e-commerce, and searching for information via the internet. This study uses the Amos Structural Equation Model method to examine the relationship between Key Opinion Leaders, Instagram, Digital Campaign, Brand Image, and Brand Awareness. The results of the study show that Key Opinion Leaders, Instagram, Digital Campaign, Brand Image, and Brand Awareness have a significant direct influence on Brand Image. With the in
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Bulti, Bonsa Wondimu, and Fenfen Zhao. "The Effect of Opinion Leaders Characteristics in Livestreaming on Customers’ Purchase Intention in China." International Journal of Global Economics and Management 6, no. 3 (2025): 73–82. https://doi.org/10.62051/ijgem.v6n3.11.

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Advancements in technology have reshaped consumer purchasing behavior in e-commerce, with live streaming commerce in China increasingly driven by opinion leaders. This study examines their influence on purchase intention, focusing on platforms like Taobao Live, Douyin, and Kuaishou. Findings reveal that opinion leaders enhance perceived product value and reduce adoption barriers. Their fame boosts purchase intention among consumers favoring recognized figures, while professionalism strengthens trust in their recommendations. Community engagement via social media further amplifies this effect.
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Angelita, Louise, and Andika Putra Pratama. "Rekomendasi Pedoman Komunikasi Pemasaran Berbasis Pertimbangan Etika Key Opinion Leaders Industri e-Commerce." Jurnal Pemasaran Kompetitif 4, no. 3 (2021): 302. http://dx.doi.org/10.32493/jpkpk.v4i3.10445.

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Dengan semakin bertumbuhnya penetrasi internet di Indonesia, ditambah dengan efek dari COVID-19 di tahun 2020 lalu, industri e-commerce menjadi bertumbuh pesat. Selain itu, pertumbuhan influencer juga menjadi salah satu strategi yang menjadi mulai dikenal dan diadopsi oleh beberapa perusahaan. Penggunaan influencer sebagai strategi pemasaran sering dikenal juga sebagai sebagai influencer marketing, yaitu penggunaan beberapa orang yang memiliki kemampuan untuk meningkatkan pengetahuan konsumen terhadap suatu brand. Sekelompok orang ini yang dikenal sebagai Key Opinion Leaders ini menjadi banyak
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Li, Daiyan. "The Influence of "Opinion Leaders" in E-commerce Live Streaming on Consumer Purchase Intention." Frontiers in Business, Economics and Management 10, no. 2 (2023): 199–202. http://dx.doi.org/10.54097/fbem.v10i2.10906.

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With the gradual popularization of the Internet, sales methods have also undergone significant changes. Major online live streaming platforms are now extensively utilized for product sales. Moreover, people's perception of sales has undergone considerable transformations. In recent years, e-commerce live streaming has experienced a remarkable development, evolving from a form of entertainment into a vital channel for information acquisition, social interaction, and sales. Compared to traditional sales channels, e-commerce live streaming possesses numerous advantages and provides a new model fo
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Zhang, Susan, Jun Shen, and Jun Yan. "Children’s E-Learning Interactions and Perceived Outcomes with Educational Key Opinion Leaders in China." Communications of the Association for Information Systems 53, no. 1 (2023): 423–43. http://dx.doi.org/10.17705/1cais.05317.

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Classroom teaching has been undergoing a digital transformation in the last decade and is now being amplified by Educational Key Opinion Leaders (Edu-KOLs). This research aims to investigate the relationship between learners’ perceived outcomes, motivation, and the selection preferences of Edu-KOLs. This paper presents insights gained from a two-phase study. We conducted research in the first phase through an online questionnaire completed by 186 parents in China whose children are studying or have recently studied online. In the second phase, we interviewed parents to deep dive into their thi
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Dissertations / Theses on the topic "E-Opinion leaders"

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Ruspil, Thomas. "Le statut, l'identification et le rôle des e-leaders d'opinion dans les réseaux sociaux internet." Thesis, Toulouse 1, 2017. http://www.theses.fr/2017TOU10065.

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L’identification des e-Leaders d’Opinion (e-LO) sur les réseaux sociaux internet est un enjeu important pour les managers marketing. Cette thèse s’intéresse à ces e-LO au travers de leur rôle, de leur statut et de leur identification. Chacun de ces trois piliers de la thèse fait l’objet d’une controverse dans la littérature. Les trois études menées dans cette thèse apportent des réponses complémentaires et croisées à ces controverses. Concernant le statut de l’e-LO, nous définissions l’e-LO dans les réseaux sociaux internet selon trois caractéristiques : l’expertise dans la catégorie de produi
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Wang, Rong. "Effect of e-wom message of opinion leaders on purchase intention of female consumers in China : case of Ddouyin (Tik Tok)." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/18315.

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Mestrado em Marketing<br>Com o desenvolvimento de Internet e social media, há cada vez mais líderes de opinião a expressar as suas opiniões, recomendacões es e outras formas de passa palavra eletrônica (e-WOM) sobre produtos ou marcas na plataforma de social media. Os seus e-WOMs têm uma influência no processo de decisão de compra do consumidor. O objetivo principal da dissertacão é estudar a relacão entre e-WOM de líderes de opinião e a intenção de compra das consumidores femininas chinesas, explorando o efeito da especialidade, confiança, credibilidade do emissor de e-WOM, valor percebido e
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Ahmed-Boumaza, Amina. "Production et réception de la communication numérique persuasive des PME de luxe au Maghreb : l’influence des e-leaders sur les réseaux sociaux." Electronic Thesis or Diss., Aix-Marseille, 2020. http://www.theses.fr/2020AIXM0578.

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Depuis une vingtaine d’années, l’utilisation d’Internet au Maghreb connaît une forte croissance. L’augmentation des utilisateurs d’Internet dans cette région du monde a entraîné des changements conséquents dans la société maghrébine dans le domaine politique mais également économique. Notre thèse est destinée à étudier les dispositifs d’influence mis en place sur les réseaux sociaux par les entreprises de luxe au Maghreb. Nous étudions les modalités de production de ces dispositifs persuasifs mais également leur réception et leurs effets sur les socionautes/consommateurs. Les réseaux sociaux n
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Quadrella, Alessandra <1993&gt. "The role of Key Opinion Leaders in the communications strategies of fashion brands in China." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12488.

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This thesis aims at analyzing the use of the Key Opinion Leaders (KOLs), aka influencers, as a primary communication tool of fashion brands’ marketing strategy in the Chinese market. In fact, the use of this touchpoint by fashion brands has become more and more popular as they have the power to influence people: “merely” followers to them but potential consumers to brands. Indeed, influencers are bloggers, social media stars, client ambassadors, all figures that are followed by millions of people, whom they have a direct contact with. Thanks to the posts and content of everyday life influenc
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RICCI, ALESSANDRA. "CRAFTSMANSHIP OF EXCELLENCE: A THREE - STUDY EXAMINATION OF THE CONCEPT OF "ARTISANAL"." Doctoral thesis, Università Cattolica del Sacro Cuore, 2019. http://hdl.handle.net/10280/57883.

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Questa tesi si propone di approfondire il significato del concetto di 'artigianato' dal punto di vista di tre differenti tipologie di stakeholder: 1) Associazioni e Camere di commercio; 2) Aziende, Fornitori ed Esperti e 3) Consumatori. L’obiettivo principale di questa tesi è riassumere i più recenti sviluppi in materia di artigianato evidenziandone lo stato dell'arte e proponendo osservazioni critiche in merito al concetto stesso di artigianalità. Verranno identificati eventuali limiti e lacune concettuali sul tema dell’artigianato nonché indicati suggerimenti per la ricerca futura. Questa te
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RICCI, ALESSANDRA. "CRAFTSMANSHIP OF EXCELLENCE: A THREE - STUDY EXAMINATION OF THE CONCEPT OF "ARTISANAL"." Doctoral thesis, Università Cattolica del Sacro Cuore, 2019. http://hdl.handle.net/10280/57883.

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Questa tesi si propone di approfondire il significato del concetto di 'artigianato' dal punto di vista di tre differenti tipologie di stakeholder: 1) Associazioni e Camere di commercio; 2) Aziende, Fornitori ed Esperti e 3) Consumatori. L’obiettivo principale di questa tesi è riassumere i più recenti sviluppi in materia di artigianato evidenziandone lo stato dell'arte e proponendo osservazioni critiche in merito al concetto stesso di artigianalità. Verranno identificati eventuali limiti e lacune concettuali sul tema dell’artigianato nonché indicati suggerimenti per la ricerca futura. Questa te
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Mikučionytė, Eglė. "Mikučionytė, E., Golfo paslaugos įvedimas Le Meridien Vilnius Bakalauro baigiamasis darbas [Rankraštis]:vadyba ir verslo administravimas. Vilnius, ISM Vadybos ir ekonomikos universitetas, 2009." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090625_114009-91454.

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SANTRAUKA Šiame darbe nagrinėjamos golfo paslaugos perspektyvos Lietuvoje, pritraukiant naujus ir sudominant esamus Le Meridien klientus, ir kokios priemonės tam yra efektyviausios. Iš to kyla darbo tikslas - išsiaiškinti geriausius golfo paslaugos pristatymo būdus Lietuvos visuomenei. Pagrindiniai uždaviniai : • Atlikti viešbučių ir golfo laukų analizę. • Atlikti tyrimą, siekiant išanalizuoti golfo plėtros galimybes Lietuvoje ir visuomenės požiūrį į šią paslaugą. • Išanalizavus rezultatus, išnagrinėti, kokios yra golfo perspektyvos Lietuvoje ir kas galėtų sudominti būsimus klientus. Pirmoj
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Maia, Maíra Carneiro Bittencourt. "O príncipe digital: estruturas de poder, liderança e hegemonia nas redes sociais." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/27/27153/tde-14092016-112629/.

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O conceito de \"Príncipe\" surgiu com Nicolau Maquiavel, no início do século XVI, para descrever o governante das monarquias e repúblicas. Em Antonio Gramsci, na metade do século XX, o lugar do Príncipe passou a ser ocupado pelo partido político, aparecendo assim o conceito de \"Moderno Príncipe\". Mais tarde, no fim do século XX, o pesquisador brasileiro Octavio Ianni revisita as duas obras e propõe o \"Príncipe Eletrônico\". Ele constatou que os meios de comunicação de massa passaram a exercer as funções sociais de Príncipe. Em Octávio Ianni, o rádio e, principalmente, a televisão são os lug
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Marquesi, Alexandre Cavalcanti. "COMUNICAÇÃO DE MERCADO E AS MANIFESTAÇÕES PERCEPTIVAS DAS MARCAS NAS REDES SOCIAIS VIRTUAIS." Universidade Metodista de São Paulo, 2015. http://tede.metodista.br/jspui/handle/tede/719.

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Made available in DSpace on 2016-08-03T12:30:09Z (GMT). No. of bitstreams: 1 AlexandreMarquesi2.pdf: 1548078 bytes, checksum: b33bfbabfb980f3ad3452a6515c023dd (MD5) Previous issue date: 2015-04-27<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This study aims to prove the existence of the interference of opinion leaders in brand communication with consumers (opinion leaders, here in this study, we understand as a person who generate influence on groups of people that discuss a particular subject). We mapped the impact of the interference mentioned above and found out five
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Costa, Inês Maria Figueiredo Tavares Pereira da. "Impacto da utilização de digital opinion leaders portugueses, pelas empresas, na promoção de produtos, serviços e eventos nas redes sociais." Master's thesis, 2017. http://hdl.handle.net/10071/14816.

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A evolução das redes sociais levou a que estas se tornassem num meio de comunicação de tal forma poderoso que as empresas têm vindo a abandonar o marketing tradicional e a apostar no marketing digital. Foi por causa das redes sociais que surgiram os líderes de opinião digital: pessoas influentes nas redes sociais que muitas vezes são escolhidos pelas marcas como os seus representantes e que têm como função transmitir aos seus seguidores aquilo que as marcas oferecem. Este tipo de marketing funciona porque é mais pessoal e as pessoas confiam nas suas opiniões. Com este estudo, pretende-s
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Books on the topic "E-Opinion leaders"

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Crespo, Samyra. O que o brasileiro pensa do meio ambiente e do desenvolvimento sustentável: Pesquisa com lideranças = What Brazilians think about environment and sustainable development : survey with leaders. Instituto de Estudos Religiosos ; Brasília, DF, 2002.

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Lecky, William Edward H. Leaders of Public Opinion in Ireland [by W. E. H. Lecky]. Creative Media Partners, LLC, 2023.

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Antonio Fogazzaro e I cavalieri dello spirito: Ascesa di un opinion leader tra Otto e Novecento. San Marco dei Giustiniani, 2004.

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Book chapters on the topic "E-Opinion leaders"

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Stefano, Brogi. "Ozio e lavoro intellettuale tra Erasmo e la République des Lettres." In Idee di lavoro e di ozio per la nostra civiltà. Firenze University Press, 2024. http://dx.doi.org/10.36253/979-12-215-0319-7.55.

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The idealised representation of the otium litteratum as a privileged and sheltered space for intellectual work coexists in Erasmus with the concrete immersion in the frenetic activity of the new publishing industry and the bitter disputes it produces. Faced with the repressive action of the great political and religious institutions of the age of confessionalisation, intellectuals of early modern age sometimes took refuge in a private or restricted space. From the end of the 17th century onwards, some of them redefine their role thanks to the expansion of the publishing market and the transfor
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Vollero, Agostino, Alfonso Siano, and Domenico Sardanelli. "Opinion Leaders Go Online." In Advances in E-Business Research. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9921-2.ch008.

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“Social influence” in innovative e-retailing environments increasingly seems to have an important impact on online buying behavior. This chapter addresses this issue, focusing on the role of online opinion leaders. The opinion leadership construct has been associated with innovative behavior as well as with the early adoption of electronic shopping technologies. Despite these assumptions, little is known about online opinion leaders and their characteristics in e-retailing environments. The aim of the chapter is twofold: to identify the main features of opinion leaders in digital contexts and,
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Szmigin, Isabelle, and Maria Piacentini. "Groups, Social Processes, and Communications." In Consumer Behaviour. Oxford University Press, 2022. http://dx.doi.org/10.1093/hebz/9780198862567.003.0013.

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This chapter assesses groups, social processes, and communications. It begins by defining the reference group concept and describing the types of reference groups and how these influence consumers and their consumption behaviour. The chapter then explains the processes of reference group influence, including the mechanisms of group influence, and how group norms influence conformity. Opinion leaders and expert influentials are then discussed before the chapter considers the importance of social power and social connectedness, and how we communicate within and across groups, both face-to-face a
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Witte, James, and Philip E. N. Howard. "The Future of Polling: Relational Inference and the Development of Internet Survey Instruments." In Navigating Public Opinio. Oxford University PressNew York, NY, 2002. http://dx.doi.org/10.1093/oso/9780195149333.003.0016.

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Abstract New media technologies have generated much excitement about ways of improving communication between leaders and citizens. During the last election cycle, pundits announced the arrival of electronic democracy-a political environment in which public deliberation and the measurement of public opinion would be facilitated by multimedia technologies like the Internet. Along with electronic town halls and e-mail listservs, Internet surveys and polls have been hailed as new ways of conducting and measuring public deliberation. For many practitioners, these innovations are akin to those that
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Tamte, Roger R. "Critics and Defenders." In Walter Camp and the Creation of American Football. University of Illinois Press, 2018. http://dx.doi.org/10.5622/illinois/9780252041617.003.0031.

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Some American opinion leaders such as E. L. Godkin, editor of the Nation and the New York Evening Post, attack American football in 1893 as “brutal.” Later that year, a committee chaired by Camp sends questionnaires asking former American football players about their injury experience and other effects of playing football. Out of nearly one thousand replies, the vast majority report no significant permanent injury and were glad they had played. A medical doctor responsible for caring for Harvard’s varsity and intramural players reports his experience and data in a leading medical journal; he f
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Critchlow, Donald T. "Moving Forward Quietly Family Planning in the Johnson Administration." In Intended Consequences. Oxford University PressNew York, NY, 1999. http://dx.doi.org/10.1093/oso/9780195046571.003.0003.

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Abstract “‘f7ollowmg John F. Kennedy’s assassination, Lyndon Bames Johnson £ launched the Great Society to eliminate poverty m the United States. Family plannmg became integral to his War on Poverty. Because Johnson feared a political backlash from Roman Catholics and Afncan-Amencans, his administration quietly pursued a policy of funding family planning programs through existing federal agencies. Congress proved much more willing to press ahead on family planning legislation, even without \Vhite House approval. Understanding the political situation, the population lobby worked actively to edu
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Collins, Nathalie, and Jamie Murphy. "Segmenting Fan Communities." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3220-0.ch001.

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Extending decades of marketing and psychological research, industry and academic circles attempt to label brand community behaviours, borrowing analogies from subcultures such as religion (evangelists), slang (mavens, haters), technology and science fiction (fanboys), and other sciences (alpha, opinion leaders). Although sometimes used as generic terms, upon examination via an integrative literature review, these and other such commonly used fandom and brand community member labels, can define the spectrum of brand fandom in a specific way—through narrative, metaphor and cross-cultural labelli
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Singh, Neetu. "Consumers' Choice Behavior Towards Sustainable Fashion Based on Social Media Influence." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-3049-4.ch001.

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Social media is now a marketing platform effectively utilizing influencer marketing to connect with the target consumers. The young Generation Z consumer is extremely active on social media attracted by the lure of influencers, opinion leaders, and active creators, and they utilize social media to gain knowledge about their brands. Fashion brands nowadays have been trying to meet the consumer demand for sustainable products by utilizing social media and influencer marketing to develop, advertise, and showcase corporate social responsibility (CSR) around green sustainable fashion products. The
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Netteland Grete. "Improving Handovers Between Hospitals and Primary Care: Implementation of E-Messages and the Importance of Training." In Studies in Health Technology and Informatics. IOS Press, 2017. https://doi.org/10.3233/978-1-61499-753-5-564.

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The transfer of information and responsibility for care of a patient from one healthcare provider to another is referred to as a handover. While some handovers are effective and achieve high quality communication, others represent a barrier to continuity of care. To increase the patient safety, Norway decided to replace handovers with an electronic e-message system (EMS). This paper refers to a quantitative study of this implementation and examines the opinions of first-line leaders and nurses (N = 108) on how organisational factors were taken into account and how the implementation might be i
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Udovyk Oleg. "Risk Assessment for Coupled Critical Infrastructures." In NATO Science for Peace and Security Series - E: Human and Societal Dynamics. IOS Press, 2008. https://doi.org/10.3233/978-1-58603-899-1-239.

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We provide an overview for policy-makers and opinion leaders of the physical structure and of the governance structures and processes for electricity, gas and water supply, transport and systems for general information and communication services. We also summarize their vulnerabilities and the main drivers of these vulnerabilities, as well as possible political and institutional shortcomings. Based on our findings, we outline a number of technical, management and organizational strategies and policy options that may help to reduce the probability of disruption to these systems and consequent i
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Conference papers on the topic "E-Opinion leaders"

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Zhang, Susan, Jun Shen, and Jun Yan. "Novel E-Learning Experience and Perceptions with Impacts from Educational Key Opinion Leaders." In 2023 IEEE Frontiers in Education Conference (FIE). IEEE, 2023. http://dx.doi.org/10.1109/fie58773.2023.10342959.

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Sharma, RRK, and Anjali Sharma. "Values and Personality Types of Market Mavens and Opinion Leaders in the E-World." In 1st Indian International Conference on Industrial Engineering and Operations Management. IEOM Society International, 2021. http://dx.doi.org/10.46254/in01.20210005.

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Jiang, Jianhong, and Li Wang. "A study of the influence of different opinion leaders on the evolution of followers' views in social e-commerce networks." In 2021 20th International Symposium on Distributed Computing and Applications for Business Engineering and Science (DCABES). IEEE, 2021. http://dx.doi.org/10.1109/dcabes52998.2021.00019.

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Zhang, Susan, Jun Shen, and Jun Yan. "E-learning Meets Educational Key Opinion Leaders (Edu-KOLs): A Close-Up Look on Exuberant Platforms and Their Success Ingredients." In The Asian Conference on Education 2022. The International Academic Forum(IAFOR), 2023. http://dx.doi.org/10.22492/issn.2186-5892.2023.3.

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Haron, Hazliza, Erny Hayati Johar, and Zarifah Fadilah Ramli. "Online opinion leaders and their influence on purchase intentions." In 2016 IEEE Conference on e-Learning, e-Management and e-Services (IC3e). IEEE, 2016. http://dx.doi.org/10.1109/ic3e.2016.8009059.

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Ren, Bojuan, and Jie Zhou. "The influence of opinion leaders and the type of posted information on the following behavior of Weibo users." In ICSLT 2023: 2023 9th International Conference on e-Society, e-Learning and e-Technologies. ACM, 2023. http://dx.doi.org/10.1145/3613944.3613958.

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WANG, YUAN, CHU HUANG, and BING-XUE HAN. "ANCHOR OPINION LEADER TRAITS, USER ENGAGEMENT AND BUYING BEHAVIOR—AN EMPIRICAL CASE IN A NEW SCENARIO." In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35641.

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In the emerging marketing scenario of e-commerce live broadcast, there are few studies on anchor-user interactions. By using all the data of the salesmen who introduces the merchandise to the audience through the camera on Taobao website in China in February 2021, a model with user engagement as a mediating variable was constructed to investigate the relationship between anchor opinion leader traits and user purchase behavior. The results show that anchor opinion leader traits positively influence users' purchasing behavior. User engagement plays a fully mediating role in this mechanism. The f
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Lv, Junjie, Siyu Zheng, Ruyu Yang, and Wenjing Yao. "MODELING and simulation of live streaming e-commerce information dissemination considering opinion leader in social networks." In International Conference on Cyber Security, Artificial Intelligence, and Digital Economy (CSAIDE 2023), edited by Pavel Loskot and Shaozhang Niu. SPIE, 2023. http://dx.doi.org/10.1117/12.2681661.

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Reports on the topic "E-Opinion leaders"

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Adegoke, Damilola, Natasha Chilambo, Adeoti Dipeolu, Ibrahim Machina, Ade Obafemi-Olopade, and Dolapo Yusuf. Public discourses and Engagement on Governance of Covid-19 in Ekiti State, Nigeria. African Leadership Center, King's College London, 2021. http://dx.doi.org/10.47697/lab.202101.

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Numerous studies have emerged so far on Covid-19 (SARS-CoV-2) across different disciplines. There is virtually no facet of human experience and relationships that have not been studied. In Nigeria, these studies include knowledge and attitude, risk perception, public perception of Covid-19 management, e-learning, palliatives, precautionary behaviours etc.,, Studies have also been carried out on public framing of Covid-19 discourses in Nigeria; these have explored both offline and online messaging and issues from the perspectives of citizens towards government’s policy responses such as palliat
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