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Dissertations / Theses on the topic 'E-Opinion leaders'

Author: Grafiati
Published: 22 June 2024
Last updated: 31 July 2025

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1

Ruspil, Thomas. "Le statut, l'identification et le rôle des e-leaders d'opinion dans les réseaux sociaux internet." Thesis, Toulouse 1, 2017. http://www.theses.fr/2017TOU10065.

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L’identification des e-Leaders d’Opinion (e-LO) sur les réseaux sociaux internet est un enjeu important pour les managers marketing. Cette thèse s’intéresse à ces e-LO au travers de leur rôle, de leur statut et de leur identification. Chacun de ces trois piliers de la thèse fait l’objet d’une controverse dans la littérature. Les trois études menées dans cette thèse apportent des réponses complémentaires et croisées à ces controverses. Concernant le statut de l’e-LO, nous définissions l’e-LO dans les réseaux sociaux internet selon trois caractéristiques : l’expertise dans la catégorie de produi
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2

Wang, Rong. "Effect of e-wom message of opinion leaders on purchase intention of female consumers in China : case of Ddouyin (Tik Tok)." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/18315.

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Mestrado em Marketing<br>Com o desenvolvimento de Internet e social media, há cada vez mais líderes de opinião a expressar as suas opiniões, recomendacões es e outras formas de passa palavra eletrônica (e-WOM) sobre produtos ou marcas na plataforma de social media. Os seus e-WOMs têm uma influência no processo de decisão de compra do consumidor. O objetivo principal da dissertacão é estudar a relacão entre e-WOM de líderes de opinião e a intenção de compra das consumidores femininas chinesas, explorando o efeito da especialidade, confiança, credibilidade do emissor de e-WOM, valor percebido e
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3

Ahmed-Boumaza, Amina. "Production et réception de la communication numérique persuasive des PME de luxe au Maghreb : l’influence des e-leaders sur les réseaux sociaux." Electronic Thesis or Diss., Aix-Marseille, 2020. http://www.theses.fr/2020AIXM0578.

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Depuis une vingtaine d’années, l’utilisation d’Internet au Maghreb connaît une forte croissance. L’augmentation des utilisateurs d’Internet dans cette région du monde a entraîné des changements conséquents dans la société maghrébine dans le domaine politique mais également économique. Notre thèse est destinée à étudier les dispositifs d’influence mis en place sur les réseaux sociaux par les entreprises de luxe au Maghreb. Nous étudions les modalités de production de ces dispositifs persuasifs mais également leur réception et leurs effets sur les socionautes/consommateurs. Les réseaux sociaux n
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4

Quadrella, Alessandra <1993&gt. "The role of Key Opinion Leaders in the communications strategies of fashion brands in China." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12488.

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This thesis aims at analyzing the use of the Key Opinion Leaders (KOLs), aka influencers, as a primary communication tool of fashion brands’ marketing strategy in the Chinese market. In fact, the use of this touchpoint by fashion brands has become more and more popular as they have the power to influence people: “merely” followers to them but potential consumers to brands. Indeed, influencers are bloggers, social media stars, client ambassadors, all figures that are followed by millions of people, whom they have a direct contact with. Thanks to the posts and content of everyday life influenc
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5

RICCI, ALESSANDRA. "CRAFTSMANSHIP OF EXCELLENCE: A THREE - STUDY EXAMINATION OF THE CONCEPT OF "ARTISANAL"." Doctoral thesis, Università Cattolica del Sacro Cuore, 2019. http://hdl.handle.net/10280/57883.

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Questa tesi si propone di approfondire il significato del concetto di 'artigianato' dal punto di vista di tre differenti tipologie di stakeholder: 1) Associazioni e Camere di commercio; 2) Aziende, Fornitori ed Esperti e 3) Consumatori. L’obiettivo principale di questa tesi è riassumere i più recenti sviluppi in materia di artigianato evidenziandone lo stato dell'arte e proponendo osservazioni critiche in merito al concetto stesso di artigianalità. Verranno identificati eventuali limiti e lacune concettuali sul tema dell’artigianato nonché indicati suggerimenti per la ricerca futura. Questa te
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6

RICCI, ALESSANDRA. "CRAFTSMANSHIP OF EXCELLENCE: A THREE - STUDY EXAMINATION OF THE CONCEPT OF "ARTISANAL"." Doctoral thesis, Università Cattolica del Sacro Cuore, 2019. http://hdl.handle.net/10280/57883.

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Questa tesi si propone di approfondire il significato del concetto di 'artigianato' dal punto di vista di tre differenti tipologie di stakeholder: 1) Associazioni e Camere di commercio; 2) Aziende, Fornitori ed Esperti e 3) Consumatori. L’obiettivo principale di questa tesi è riassumere i più recenti sviluppi in materia di artigianato evidenziandone lo stato dell'arte e proponendo osservazioni critiche in merito al concetto stesso di artigianalità. Verranno identificati eventuali limiti e lacune concettuali sul tema dell’artigianato nonché indicati suggerimenti per la ricerca futura. Questa te
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7

Mikučionytė, Eglė. "Mikučionytė, E., Golfo paslaugos įvedimas Le Meridien Vilnius Bakalauro baigiamasis darbas [Rankraštis]:vadyba ir verslo administravimas. Vilnius, ISM Vadybos ir ekonomikos universitetas, 2009." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090625_114009-91454.

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SANTRAUKA Šiame darbe nagrinėjamos golfo paslaugos perspektyvos Lietuvoje, pritraukiant naujus ir sudominant esamus Le Meridien klientus, ir kokios priemonės tam yra efektyviausios. Iš to kyla darbo tikslas - išsiaiškinti geriausius golfo paslaugos pristatymo būdus Lietuvos visuomenei. Pagrindiniai uždaviniai : • Atlikti viešbučių ir golfo laukų analizę. • Atlikti tyrimą, siekiant išanalizuoti golfo plėtros galimybes Lietuvoje ir visuomenės požiūrį į šią paslaugą. • Išanalizavus rezultatus, išnagrinėti, kokios yra golfo perspektyvos Lietuvoje ir kas galėtų sudominti būsimus klientus. Pirmoj
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8

Maia, Maíra Carneiro Bittencourt. "O príncipe digital: estruturas de poder, liderança e hegemonia nas redes sociais." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/27/27153/tde-14092016-112629/.

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O conceito de \"Príncipe\" surgiu com Nicolau Maquiavel, no início do século XVI, para descrever o governante das monarquias e repúblicas. Em Antonio Gramsci, na metade do século XX, o lugar do Príncipe passou a ser ocupado pelo partido político, aparecendo assim o conceito de \"Moderno Príncipe\". Mais tarde, no fim do século XX, o pesquisador brasileiro Octavio Ianni revisita as duas obras e propõe o \"Príncipe Eletrônico\". Ele constatou que os meios de comunicação de massa passaram a exercer as funções sociais de Príncipe. Em Octávio Ianni, o rádio e, principalmente, a televisão são os lug
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9

Marquesi, Alexandre Cavalcanti. "COMUNICAÇÃO DE MERCADO E AS MANIFESTAÇÕES PERCEPTIVAS DAS MARCAS NAS REDES SOCIAIS VIRTUAIS." Universidade Metodista de São Paulo, 2015. http://tede.metodista.br/jspui/handle/tede/719.

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Made available in DSpace on 2016-08-03T12:30:09Z (GMT). No. of bitstreams: 1 AlexandreMarquesi2.pdf: 1548078 bytes, checksum: b33bfbabfb980f3ad3452a6515c023dd (MD5) Previous issue date: 2015-04-27<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This study aims to prove the existence of the interference of opinion leaders in brand communication with consumers (opinion leaders, here in this study, we understand as a person who generate influence on groups of people that discuss a particular subject). We mapped the impact of the interference mentioned above and found out five
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10

Costa, Inês Maria Figueiredo Tavares Pereira da. "Impacto da utilização de digital opinion leaders portugueses, pelas empresas, na promoção de produtos, serviços e eventos nas redes sociais." Master's thesis, 2017. http://hdl.handle.net/10071/14816.

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A evolução das redes sociais levou a que estas se tornassem num meio de comunicação de tal forma poderoso que as empresas têm vindo a abandonar o marketing tradicional e a apostar no marketing digital. Foi por causa das redes sociais que surgiram os líderes de opinião digital: pessoas influentes nas redes sociais que muitas vezes são escolhidos pelas marcas como os seus representantes e que têm como função transmitir aos seus seguidores aquilo que as marcas oferecem. Este tipo de marketing funciona porque é mais pessoal e as pessoas confiam nas suas opiniões. Com este estudo, pretende-s
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11

Marcelino, Beatriz Ferreira. "Digital influencers and their impact on social media users in fashion clothing." Master's thesis, 2018. http://hdl.handle.net/10400.14/25945.

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Social media networks are giving voice to millions of consumers, the increasing number of users has revolutionized the way consumers and brands communicate. With this phenomenon new influencers, born from blogs, vlogs and social media are now playing a vital role influencing and reaching the online community effortlessly. Specially in the fashion industry new influencers (eg. fashion bloggers, social media vloggers) co-exist with traditional ones (eg. journalists, fashion magazines, designers publishing online) therefore, brands are unsure who is the most influential player and how they should
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12

Canário, Sofia Ferreira. "Portugal sou Eu, revealing the ‘Made in Portugal' stamp." Master's thesis, 2015. http://hdl.handle.net/10400.14/20024.

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This thesis is divided in three chapters: (1) the case study, (2) the teaching notes and (3) the methodology and analysis of a market research study. The main goal of this case study is to provide an exercise in analysing, interpreting and drawing valid conclusions from a market research study, which was done by the case author. The research results, incorporated in the case study, are now the main issue of the meeting of the coordination management team of Portugal Sou Eu (PSE). The results show that PSE brand awareness is low and the management team needs to discuss this problem and co
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13

Oliveira, Rita Marlene Castro. "Social media engagement in the beauty sector in Portugal comparing beauty opinion leaders with beauty brands?" Master's thesis, 2016. http://hdl.handle.net/10362/19364.

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The purpose of this thesis is to compare the way people (beauty products consumers/lovers) engage with beauty brands and beauty OLs on social media. In order to make this comparison a number of cosmetic brands offering skin care products and/or color cosmetics in the mass segment in Portugal and owning a Portuguese Facebook page were selected in order to measure and study the level of engagement on the mentioned pages. The same methodology was used to measure the level of engagement achieved by Portuguese beauty OLs. For the purpose of this analysis the definition of social media engagement t
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14

VACATELLO, DAVIDE. "Opinion leader online e sfere pubbliche nella Cina contemporanea. L’impatto di internet sulla società della Repubblica popolare cinese." Doctoral thesis, 2016. http://hdl.handle.net/11573/940054.

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La presente ricerca analizza l’impatto degli opinion leader del web (wangluo yijian lingxiu) sulla formazione dell’opinione pubblica in Cina e descrive il modo in cui il loro operato influenza la società contemporanea. Con l’importanza accordata dal governo al settore delle tecnologie dell’informazione e della comunicazione (ICT), e in particolare con l’avvento dei nuovi media e di internet nel 1994, sia le forme che i contenuti della comunicazione di temi politici e sociali nella Repubblica popolare cinese si sono trasformati radicalmente, agevolando in talune circostanze una maggiore partec
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15

Couñago, Pedro Miguel Lourenço. "Twitter e Web Summit 2019: Um estudo de caso." Master's thesis, 2020. http://hdl.handle.net/10071/21454.

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A presente dissertação refere-se a um estudo de caso feito através do Twitter relativamente a um dos eventos mais importantes no contexto português: o Web Summit, sendo, neste caso, o estudo referente à edição de 2019. Para tal, são recolhidos tweets com recurso a software especializado que consegue traduzir os mais variados detalhes sobre o evento e, enfim, qual o estado de espírito, as ideias chave a reter para próximas edições e, como objetivo último, quais os líderes de opinião. Pretende-se fazer uma fiel análise daquelas que são as principais incidências neste evento tecnológico, criando
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16

Charat, Salomé. "The agenda-setting role of Instagram: a case study of Raphael Glucksmann's online campaign to promote the Uyghur cause." Master's thesis, 2021. http://hdl.handle.net/10071/23982.

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The media environment has changed dramatically over the last decade. The media landscape has changed with the arrival of the Internet and social networks as a new source of information and content creation. Classical theories that have been anchored in the field of communication for several decades are being revised and sometimes even questioned. Here, we will study the changes that social media, and in particular Instagram, have brought to McCombs and Shaw's original Agenda-Setting theory (1972) as well as to Katz and Lazarsfeld's two-stage communication theory (more precisely to the opinion
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