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Journal articles on the topic 'E-Opinion leaders'

Author: Grafiati

Published: 22 June 2024

Last updated: 31 July 2025

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1

Sahelices-Pinto, César, and Carmen Rodríguez-Santos. "E-WoM and 2.0 Opinion Leaders." Journal of Food Products Marketing 20, no. 3 (2014): 244–61. http://dx.doi.org/10.1080/10454446.2012.732549.

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Lai, Qiqi, and Yaqi Qin. "Exploring the Influence Factors of Purchase Intention of College Students by Short Video Opinion Leaders in Field of the Beauty." Business and Management Studies 10, no. 2 (2024): 1. http://dx.doi.org/10.11114/bms.v10i2.7052.

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Over the past decade, the rapid development of new media and e-commerce have triggered the emergence of online opinion leaders. Simultaneously, consumers’ purchase intention has been swayed by some opinions expressed by online opinion leaders. Therefore, this paper aims to delve into the factors influencing the consumption of college students by opinion leaders in field of the beauty. It aims to explore the influence degree of short video opinion leaders on the purchase intention of college student consumers in three dimensions, including short video production, opinion leaders’ characteristic

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3

Chen, Yanhong. "Research on Brand Communication Strategy of E-business Live Broadcast Based on Opinion Leader Theory." Frontiers in Business, Economics and Management 6, no. 1 (2022): 130–33. http://dx.doi.org/10.54097/fbem.v6i1.2299.

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With the popularity of the Internet, the network live broadcast platform has risen rapidly, and the consumption habits of the public have undergone earth-shaking changes. Compared with traditional e-business, e-business live broadcast has found a new traffic portal to open product sales and promote commodity circulation. Especially in today's epidemic situation, e-business live broadcast has been pushed to a climax. For the commercial field, the growth of the future social situation determines the attractiveness and importance of e-business live broadcast to product sales. This paper mainly an

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Wellyan, Marieta Vania, and Desak Nyoman Arista Retno Dewi. "Online Counseling Services: The Role of Opinion Leaders in Purchase Intentions." Psikostudia : Jurnal Psikologi 12, no. 1 (2023): 117. http://dx.doi.org/10.30872/psikostudia.v12i1.10450.

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The declining mental health condition due to the Covid-19 pandemic raises the need for counseling. The pandemic situation and the era of digitalization have encouraged the re-emergence of online counseling services know as e-counseling. The limitations of the online counseling process do not reduce consumers' intention to use this service. Intention to use e-counseling services can be determined by positive thoughts and perceptions of the information provided by individuals or organizations who have credibility and can be trusted (opinion leaders) regarding the quality of services offered. Thi

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Zhao, Yiyi, Gang Kou, Yi Peng, and Yang Chen. "Understanding influence power of opinion leaders in e-commerce networks: An opinion dynamics theory perspective." Information Sciences 426 (February 2018): 131–47. http://dx.doi.org/10.1016/j.ins.2017.10.031.

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Hasanudin and Amanda Risky Amalia. "The Effect of Key Opinion Leader, Instagram, and Digital Campaign through Brand Image on Brand Awareness in Evoria Products." JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) 8, no. 2 (2023): 904–21. http://dx.doi.org/10.31851/jmksp.v8i2.12517.

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Technology has brought major changes to human civilization, with almost everyone using technology in their daily lives, such as communicating through social media, shopping through e-commerce, and searching for information via the internet. This study uses the Amos Structural Equation Model method to examine the relationship between Key Opinion Leaders, Instagram, Digital Campaign, Brand Image, and Brand Awareness. The results of the study show that Key Opinion Leaders, Instagram, Digital Campaign, Brand Image, and Brand Awareness have a significant direct influence on Brand Image. With the in

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Bulti, Bonsa Wondimu, and Fenfen Zhao. "The Effect of Opinion Leaders Characteristics in Livestreaming on Customers’ Purchase Intention in China." International Journal of Global Economics and Management 6, no. 3 (2025): 73–82. https://doi.org/10.62051/ijgem.v6n3.11.

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Advancements in technology have reshaped consumer purchasing behavior in e-commerce, with live streaming commerce in China increasingly driven by opinion leaders. This study examines their influence on purchase intention, focusing on platforms like Taobao Live, Douyin, and Kuaishou. Findings reveal that opinion leaders enhance perceived product value and reduce adoption barriers. Their fame boosts purchase intention among consumers favoring recognized figures, while professionalism strengthens trust in their recommendations. Community engagement via social media further amplifies this effect.

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Angelita, Louise, and Andika Putra Pratama. "Rekomendasi Pedoman Komunikasi Pemasaran Berbasis Pertimbangan Etika Key Opinion Leaders Industri e-Commerce." Jurnal Pemasaran Kompetitif 4, no. 3 (2021): 302. http://dx.doi.org/10.32493/jpkpk.v4i3.10445.

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Dengan semakin bertumbuhnya penetrasi internet di Indonesia, ditambah dengan efek dari COVID-19 di tahun 2020 lalu, industri e-commerce menjadi bertumbuh pesat. Selain itu, pertumbuhan influencer juga menjadi salah satu strategi yang menjadi mulai dikenal dan diadopsi oleh beberapa perusahaan. Penggunaan influencer sebagai strategi pemasaran sering dikenal juga sebagai sebagai influencer marketing, yaitu penggunaan beberapa orang yang memiliki kemampuan untuk meningkatkan pengetahuan konsumen terhadap suatu brand. Sekelompok orang ini yang dikenal sebagai Key Opinion Leaders ini menjadi banyak

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Li, Daiyan. "The Influence of "Opinion Leaders" in E-commerce Live Streaming on Consumer Purchase Intention." Frontiers in Business, Economics and Management 10, no. 2 (2023): 199–202. http://dx.doi.org/10.54097/fbem.v10i2.10906.

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With the gradual popularization of the Internet, sales methods have also undergone significant changes. Major online live streaming platforms are now extensively utilized for product sales. Moreover, people's perception of sales has undergone considerable transformations. In recent years, e-commerce live streaming has experienced a remarkable development, evolving from a form of entertainment into a vital channel for information acquisition, social interaction, and sales. Compared to traditional sales channels, e-commerce live streaming possesses numerous advantages and provides a new model fo

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Zhang, Susan, Jun Shen, and Jun Yan. "Children’s E-Learning Interactions and Perceived Outcomes with Educational Key Opinion Leaders in China." Communications of the Association for Information Systems 53, no. 1 (2023): 423–43. http://dx.doi.org/10.17705/1cais.05317.

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Classroom teaching has been undergoing a digital transformation in the last decade and is now being amplified by Educational Key Opinion Leaders (Edu-KOLs). This research aims to investigate the relationship between learners’ perceived outcomes, motivation, and the selection preferences of Edu-KOLs. This paper presents insights gained from a two-phase study. We conducted research in the first phase through an online questionnaire completed by 186 parents in China whose children are studying or have recently studied online. In the second phase, we interviewed parents to deep dive into their thi

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Tobon, Sandra, and Jesús García-Madariaga. "The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 4 (2021): 748–67. http://dx.doi.org/10.3390/jtaer16040043.

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Opinion leaders and eWOM are becoming two of the most effective ways to launch a brand on social media by creating viral marketing. However, how much influence does an opinion leader’s eWOM (OL eWOM) have on consumer purchasing decisions? This research looks at the role of OL eWOM as well as the effect of its valence and product type on the decision to buy or not buy from a realistic experimental online store design. In total, 300 undergraduate students were randomly assigned to one of five scenarios in a 22 experimental arrangement. Results show that OL eWOM influences consumer online decisio

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郭, 永鹏. "The Evolution of “Opinion Leaders” in Social E-Commerce: Communication Mechanisms from KOL to KOC." E-Commerce Letters 14, no. 05 (2025): 3221–27. https://doi.org/10.12677/ecl.2025.1451635.

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Liu, Meihua. "A STUDY ON THE IMPACT OF APPAREL E-COMMERCE LIVE STREAMING ON CONSUMERS' IMPULSIVE BUYING INTENTIONS." EUrASEANs: journal on global socio-economic dynamics, no. 6(49) (November 30, 2024): 161–75. https://doi.org/10.35678/2539-5645.6(49).2024.161-175.

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The e-commerce live broadcasting platform has become a significant avenue for clothing companies to enhance their promotional strategies. This paper examines the influence mechanisms of clothing e-commerce on consumers' impulse purchasing behavior from a consumer perspective. Utilizing the Stimulus-Organism-Response (SOR) model, the study proposes a novel hypothesis and conducts empirical verification to assess its validity. This paper investigates the mediating role of arousal in the development of consumers' impulsive purchase intentions. Additionally, it examines the relationships among pri

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Bo Zhang, Bo Zhang, Jun Li Bo Zhang, Yutao Feng Jun Li, and Danni Liu Yutao Feng. "Factors Analysis of Consumers' Purchasing Intention Under the Background of Live E-commerce Shopping." 網際網路技術學刊 24, no. 3 (2023): 809–15. http://dx.doi.org/10.53106/160792642023052403023.

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<p>With the development of 5G network, artificial intelligence, cloud computing, big data and other digital technologies, we have witnessed the E-commerce live broadcasting industry has also jumped on this fast train, injecting fresh blood into People’s Daily shopping. The main contribution of this paper is to combine theory with practice to build a model from three aspects: people, goods and market, set up assumptions, and analyze the purchasing factors that affect people’s daily shopping. Using SmartPLS software to conduct descriptive statistics, reliability analysis and validity test

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15

李, 潇如. "A Study on the Influence of Opinion Leaders on Consumer Consumption Intention in E-Commerce Live Streaming." E-Commerce Letters 13, no. 03 (2024): 7241–46. http://dx.doi.org/10.12677/ecl.2024.133891.

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Zhuravleva, Eugenia. "The Promotion of Norms and Values through Social Media Regulation: The Experience of China." Problemy dalnego vostoka, no. 2 (2022): 97. http://dx.doi.org/10.31857/s013128120019294-4.

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Since the beginning of the COVID-19 pandemic and the use of lockdowns to prevent new outbreaks in many countries, the Internet has become more actively used, various information technologies and services appeared, the role of bloggers in creating and promoting news, educational and life-style content increased. The PRC was at the forefront, where, since 2005, blogging has been actively developing in parallel with the content censoring and moderation system. In the framework of this study, the author, using the example of Chinese opinion leaders (influencers) in the Internet, analyzes the regul

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Gentina, E., D. Kilic, and P. F. Dancoine. "Distinctive role of opinion leaders in the social networks of school adolescents: an investigation of e-cigarette use." Public Health 144 (March 2017): 109–16. http://dx.doi.org/10.1016/j.puhe.2016.11.020.

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18

冯, 欣瑶. "Study on the Influence of Opinion Leaders on Consumers’ Purchasing Behavior in the Context of Live E-Commerce." Modeling and Simulation 12, no. 03 (2023): 2462–71. http://dx.doi.org/10.12677/mos.2023.123226.

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19

Wang, Ming. "Marketing And Promotional Effectiveness in Social E-Commerce: How Key Opinion Leaders Can Stimulate Consumers' Desire to Buy." Highlights in Business, Economics and Management 23 (December 29, 2023): 500–507. http://dx.doi.org/10.54097/ma7jmq70.

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Social e-commerce (SEC) promotes and sells products or services on social media platforms, building customer relationships through social interaction. It achieves "People Bring Goods" marketing through the influence of individuals or communities. Key opinion leaders (KOLs) play an important role in social e-commerce, and their influence can stimulate consumers' purchasing behavior. Use the Social Network Analysis (SNA) perspective to design a questionnaire, which focuses on the connection between brokerage and subgroups or communities. Based on a questionnaire survey, this paper examines how K

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Zhao, Yiran. "The Influence of the Instability Factors of Influencer Marketing on Brand Marketing -- Based on the Analysis of Florasis's Influencer Marketing Event." Lecture Notes in Education Psychology and Public Media 38, no. 1 (2024): 36–43. http://dx.doi.org/10.54254/2753-7048/38/20240584.

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This study explores the impact of the instability of influencer marketing on brand marketing in the context of China's mobile Internet boom. With over 1.08 billion mobile Internet users, social platforms like TikTok have emerged as significant e-commerce channels. Influencer marketing, driven by influencers, plays a crucial role in connecting with targeted consumers. The research focused on the theme "The Influence of the Instability of Influencer Marketing on Brand Marketing," utilizes qualitative methods, particularly the process tracking method in case studies. The chosen case for analysis

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Chen, Wen, and Ping Wang. "The influences of the characteristics of opinion leaders on consumer purchase intention in a mobile e-commerce webcast context." International Journal of Networking and Virtual Organisations 28, no. 1 (2023): 1. http://dx.doi.org/10.1504/ijnvo.2023.10055382.

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Wang, Ping, and Wen Chen. "The influences of the characteristics of opinion leaders on consumer purchase intention in a mobile e-commerce webcast context." International Journal of Networking and Virtual Organisations 28, no. 1 (2023): 1. http://dx.doi.org/10.1504/ijnvo.2023.130958.

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23

Wen, Jian. "A Study of Factors Influencing Consumer Purchase Behavior on Xiaohongshu Platform Based on Conjoint Analysis." Advances in Economics and Management Research 7, no. 1 (2023): 199. http://dx.doi.org/10.56028/aemr.7.1.199.2023.

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Social e-commerce, as an emerging form of electronic commerce, has garnered widespread attention. As one of China's most popular social e-commerce platforms, xiaohongshu has successfully attracted users through user-generated content and community interaction, creating a unique ecosystem for social e-commerce. Understanding and analyzing the factors that influence consumers' purchasing decisions on xiaohongshu platform is crucial for operators to formulate effective marketing strategies. This study employs conjoint analysis to examine consumers' preferences for factors such as product quality,

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Ferreira Alves, Gustavo Jordan. "Opinião Pública e Política Externa: Do Consenso de Almond-Lippmann às Redes Sociais l Public Opinion and Foreign Policy: From The Almond-Lippmann Consensus to Social Media." Revista Neiba, Cadernos Argentina Brasil 10, no. 1 (2021): e58702. http://dx.doi.org/10.12957/neiba.2021.58702.

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Neste artigo apresento uma linha cronológica que debate a relação entre opinião pública e temas de política externa ao longo das décadas. Demonstro as teorizações que trabalham com o consenso de Almond-Lippmann até as mais recentes teorias sobre opinião pública na era das redes sociais. Utilizando metodologias quantitativas e qualitativas, principalmente através de uma revisão da literatura já consolidada, apresento a conclusão de que em tal cronologia prevalece a perspectiva de que os eleitores de democracias como os Estados Unidos ou Brasil são majoritariamente desatentos a temas internacion

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Leong, Lucille A., Mary Mendelsohn, Crystal J. Saavedra, and Robert Morgan. "An interdisciplinary model of collaboration between medical staff (MS), hospital quality improvement (QI), and continuing medical education (CME) departments to promote education and practice changes in the prevention of venous thromboembolism (VTE) in cancer patients (pts)." Journal of Clinical Oncology 32, no. 30_suppl (2014): 215. http://dx.doi.org/10.1200/jco.2014.32.30_suppl.215.

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215 Background: Venous thromboembolism (VTE) is a leading cause of morbidity/mortality in cancer pts. VTE is increasing and is the second cause of death in cancer pts, behind only cancer itself. In 2010 of the 186 unique hospitalized cancer pts at our institution with VTE, 25% were medical and 75% surgical. Gaps in clinician knowledge/practice of VTE prevention were evident. Methods: A interdisciplinary approach across clinical and administrative specialties was undertaken, with collaboration between: medical/surgical oncologists, MS leaders, pharmacists, nursing, and hospital departments of Q

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Köse, Şirin Gizem, and Ebru Enginkaya. "Fashion Customers’ E-Wom Behavior: An Exploratory Study." European Journal of Multidisciplinary Studies 5, no. 1 (2017): 479. http://dx.doi.org/10.26417/ejms.v5i1.p479-479.

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In today’s digitalized word, it is inevitable that customers interact with each other and affect each other's behavior. Therefore e-wom has become an important subject in digital marketing literature. The rise of the social media has affected consumer behavior in a significant way and e-wom is one of the most captious elements (Ng. et. al. 2015). Increasing competition, globalization, and digitalization have made e-wom a subject that both academic literature and practitioners should take into account. As a member of a society, an individual has a tendency to tell good or bad experiences, feeli

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Lu, Yang, and Patrick Siegfried. "E-COMMERCE LIVE STREAMING – AN EMERGING INDUSTRY IN CHINA AND A POTENTIAL FUTURE TREND IN THE WORLD." ACC Journal 27, no. 2 (2021): 73–89. http://dx.doi.org/10.15240/tul/004/2021-2-007.

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With the widespread use of the Internet, many industries have developed rapidly. The economy based on the Internet poses a significant threat to the traditional economy. Live streaming plus e-commerce, which is acknowledged as the current global economic status, is the result of combing live streaming and various industries through the Internet. E-commerce live streaming is one of the most essential types of online live streaming. In this article, it is defined as the live streaming of the e-commerce platform used by Key Opinion Leaders or product sellers through the built-in live streaming fu

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Nagar, Anjali. "CONSUMER BEHAVIOURL ANALYSIS IN E COMMERCE AS MYNTRA USING DATA ANALYTICS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32567.

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"Millennials exhibit significant changes in their shopping behavior, particularly when it comes to online shopping. Their tech-savviness plays a crucial role in their affinity for online purchases. Nowadays, everything from clothing to cosmetics, electronics, and groceries is bought online. Researchers actively study the factors influencing online shopping behavior among the potential target audience. This study primarily aims to understand how demographic factors contribute to variations in online shopping behavior. Product reviews serve as a method to establish customer relativity and frame

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Li, Yang. "The Influence of User Sharing Behavior on Consumer Purchasing Behavior in social media." Journal of Education, Humanities and Social Sciences 13 (May 11, 2023): 190–95. http://dx.doi.org/10.54097/ehss.v13i.7893.

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With the rapid development of information in the web 2.0 era, more and more "community+ e-commerce" shopping models are being built. The sharing function of social media platforms is gradually maturing, which affects consumers' willingness to buy in the process. In order to demonstrate the impact of user sharing on consumer purchase decisions, this paper explains the entire process from user sharing to influencing consumer decisions on social media platforms. It analyzes the motivation and value of the effect from the perspective of the sharer and the content that influences the decision from

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Wang, Hongliang, and Seung-Tae Chin. "Research on Problems and Developmental Strategies of Chinese Taekwondo Market's Management under the Changes caused by Pandemic." Korean Society for Leisure Sciences 14, no. 1 (2023): 11–24. http://dx.doi.org/10.37408/kjls.2023.14.1.11.

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Due to the impact of pandemic and the management problems it created within the taekwondo, this research has great significance for the management of life sports taekwondo clubs in order to find a better developmental plan in case the Pandemic occurs again in the future. In order to achieve the purpose of this study, a Chinese Taekwondo expert group were selected as research participant for the this study by using Delphi technology. The information was collected by E-mail. The survey included problems, improvements, and was analyzed using data collected from experts, including quartile range,

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Fefiana Diny Hermawati, Muhlis Tahir, Muafa Syaifurrohman, et al. "Keamanan E-Voting Di Indonesia Melalui Pemanfaatan Kriptografi Pada Sistem AES (Advance Encryption Standard)." Jurnal Teknik Mesin, Industri, Elektro dan Informatika 2, no. 2 (2023): 45–56. http://dx.doi.org/10.55606/jtmei.v2i2.1625.

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As a democratic country, voting is a mandatory and routine agenda for our country when choosing leaders in an organization to the state level. The paper-based voting system that has been used so far has several weaknesses such as ballot damage, vote counting errors, susceptibility to fraud, and delayed election results. To overcome these issues, a more secure and guaranteed electronic voting system is needed. The shift from conventional media to various media used for opinion polling, such as social media/internet, has occurred in this technological era. The E-Voting system has been confirmed

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Бурангулов, И. Р. "International Experience in Digitalization of Public Administration Instrumentation." Экономика и предпринимательство, no. 8(121) (July 26, 2020): 199–202. http://dx.doi.org/10.34925/eip.2020.121.8.040.

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Статья посвящена опыту лидеров рейтинга э-правительств ООН в цифровизации государственных услуг и органов государственного управления. В работе использованы методы аналитического, сравнительного, статистического, графического, ретроспективного исследования. Особое внимание акцентировано на принципах функционирования цифровых правительств Дании, Кореи, Евросоюза, Швеции, Великобритании и Финляндии, чьи цифровые решения, на взгляд автора, целесообразно интегрировать в российскую практику. The article is devoted to the experience of leaders of the United Nations e-government rating in digitalizin

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He, Yanzhao, Leyao Qian, and Yue Qiu. "Research Of the User’S Purchase Intention of Xiaohongshu: Technology Acceptance Model Approach." Highlights in Business, Economics and Management 20 (November 30, 2023): 389–93. http://dx.doi.org/10.54097/hbem.v20i.12653.

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Xiaohongshu is a dynamic and multifaceted online platform that seamlessly integrates content community and e-commerce services. This innovative platform operates within social commerce (S-Commerce) and is highly influenced by Key Opinion Leaders (KOLs), making it a unique player in the digital landscape. Since 2018, Xiaohongshu’s source of profit has been dominated by the advertising business. But along with the development and expansion needs of the platform, Xiaohongshu began to gradually strengthen the layout of e-commerce according to the advantageous characteristics of its platform and co

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Khatami, Muhammad Iqbal, and Novi Kurnia. "E-Demokrasi pada Perdebatan Publik di Twitter: Analisis Konten Polemik Pemecatan Pegawai Komisi Pemberantasan Korupsi (KPK)." Jurnal Riset Komunikasi 5, no. 1 (2022): 51–69. http://dx.doi.org/10.38194/jurkom.v5i1.449.

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Artikel ini menawarkan analisis konten tentang gambaran e-demokrasi yang terbangun dalam media sosial Twitter dalam isu pemecatan Pegawai KPK RI yang tidak lulus Tes Wawasan Kebangsaan (TWK). Data diambil dari Twitter dengan total mencapai 7789 tweet dan komentar dikumpulkan dalam rentang tanggal 27 September hingga 2 Oktober 2021. Pemrosesan data menggunakan Software Nvivo 12 Plus. Tweet diklasifikasikan ke dalam lima kategori yakni Logika dan Analisis, Menyebut Pemerintah, Informasi, Kekhawatiran dan Impresi. Selain itu, peneliti juga mendistribusikan tweet ke dalam sentimen positif, netral

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Ginesta, Xavier, Enric Ordeix, and Josep Rom. "Managing Content in Cross-Cultural Public Relations Campaigns: A Case Study of the Paris Terrorist Attacks." American Behavioral Scientist 61, no. 6 (2017): 624–32. http://dx.doi.org/10.1177/0002764217693280.

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This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and managing content. The starting point of this article is the media coverage of the Paris attacks on the 13th November, as well as the institutional ceremonies that the French government organized as a tribute to 120 victims. The methodology of this article is based in a sample of the mainstream media in French and English language published in Europe. The analysis indicators are

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Chen, Yu-Heng, I.-Kai Lin, Ching-I. Huang, and Han-Shen Chen. "How Key Opinion Leaders’ Expertise and Renown Shape Consumer Behavior in Social Commerce: An Analysis Using a Comprehensive Model." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 4 (2024): 3370–85. https://doi.org/10.3390/jtaer19040163.

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The advent of social commerce platforms fueled by the growing commercialization of social media and networking sites represents a significant evolution in e-commerce dynamics. This study investigates the pivotal role of key opinion leaders (KOLs), particularly YouTubers, in shaping consumer purchasing behavior. Recognizing the powerful influence exerted by KOLs, we examined their ability to promote product diffusion through credibility, specialized knowledge, and strategic word-of-mouth campaigns. This study employs a robust theoretical framework that foregrounds the influence of KOLs while in

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Qiao, Simeng. "Analysis of Brand Promotion Strategy in Short Video Platform Marketing - Taking DJI as an Example." Advances in Economics, Management and Political Sciences 132, no. 1 (2024): 56–61. https://doi.org/10.54254/2754-1169/2024.18443.

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Since TikTok exploded in the world, various new forms of business born by the platform have emerged, with e-commerce live marketing being just one example. With the application of e-commerce live broadcasting in all walks of life, different live content and types continue to emerge, full-time carrier broadcast and key opinion leaders with their huge exposure and fan groups, can make the brand's publicity achieve outstanding results. With the continuous improvement of users' attention to e-commerce live broadcasting, more scene-based short video content has been applied to marketing strategies,

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Davies, Nathan, Rachael L. Murray, Tessa Langley, Joanne Morling, and Manpreet Bains. "UK policymaker and expert perspectives on the smoke-free generation policy: a qualitative study." BMJ Public Health 3, no. 1 (2025): e001808. https://doi.org/10.1136/bmjph-2024-001808.

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IntroductionThe UK smoke-free generation (SFG) proposal seeks to ban the sale of tobacco products to those born in or after 2009. There is substantial evidence for the benefits of raising the age of sale of tobacco but, despite several governments proposing SFG, the policy has faced significant challenge and has not been implemented at nation-state level. This study explores the context in which UK may be the first country to introduce SFG, identifies potential barriers and facilitators to SFG implementation and outlines possible approaches to SFG policy design.MethodsWe conducted 19 qualitati

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Xia, Shibin. "The Impact of Live-Streaming E-commerce Key Opinion Leader Traits on Consumer Engagement——Based on the Mediating and Moderating Effect of Consumer Confusion and Platform Enabling." SHS Web of Conferences 148 (2022): 03021. http://dx.doi.org/10.1051/shsconf/202214803021.

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Live-streaming e-commerce has become a significant technique for businesses to perform marketing operations because to the rapid development of social emerging media. Consumers are more exposed to live shopping, and in order to save time and money, they rely more on Key Opinion Leaders (KOL). KOLs deliver more thorough product information to customers, eliminate buyer confusion, and improve consumer engagement behaviors. As a result, this study investigates the impact of KOL traits in connection to consumer engagement and offers a moderated mediation model to investigate if customer confusion

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Pogodin, S. N., and T. S. Yagya. "On the Development of Chinese e-Commerce Market." EURASIAN INTEGRATION: economics, law, politics 16, no. 2 (2022): 60–69. http://dx.doi.org/10.22394/2073-2929-2022-02-60-69.

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The article is devoted to the process of development of the Chinese e-commerce market in the structure of the Chinese economy. The process of formation and development of the Chinese e-commerce market is researched and analyzed, and the main events of the new stage of the Chinese e-commerce market are considered. At the same time, a justification is given for distinguishing two stages in the development of this market. The reasons for the successful development of Chinese companies in the field of e-commerce were identified, and China’s leading platforms in three types of e-commerce were studi

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Shan, Linfei. "Analysis of Florasis Marketing Strategies from a Digital Marketing." Advances in Economics, Management and Political Sciences 136, no. 1 (2024): 59–67. https://doi.org/10.54254/2754-1169/2024.18681.

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Digital marketing has become the core means of brand promotion of modern enterprises. This article takes Florasis, a famous Chinese beauty brand, as an example to explore the multi-dimensional analysis of the impact of digital marketing on its brand. Through the specific practice of social media, content marketing and e-commerce strategies, this article aims to reveal how digital marketing can shape the brand image, improve consumer participation, and have a profound impact on market competitiveness. Research shows that Florasis successful experience in digital marketing has provided valuable

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Lu, Chuxi. "Huawei’s Brand Rejuvenation Strategy Analysis on the Rednote Platform." Scientific Journal of Economics and Management Research 7, no. 6 (2025): 32–38. https://doi.org/10.54691/dmzpsr13.

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In the era of digital marketing, social e-commerce platforms have become an important tool for brands to reach young consumers. In the increasingly competitive market, all major brands are striving to attract young consumers, especially Gen Z which is proficient in technology and has social awareness. As a leading technology company in China, Huawei actively implements the brand revival strategy to enhance its appeal among Gen Z consumers. Rednote (Xiaohongshu) is a social e-commerce platform that is deeply loved by young Chinese consumers. This study highlights the advantages and challenges o

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Madalena, Cassiano Pessanha, and Maxsuel Almeida Toneti. "LIDERANÇA FACILITADORA, HOLÍSTICA E PERCEPÇÃO PARA O FUTURO." Revista Foco 10, no. 1 (2017): 238. http://dx.doi.org/10.28950/1981-223x_revistafocoadm/2017.v10i1.376.

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O presente artigo busca identificar a percepção dos trabalhadores de chão de fábrica da área de segurança patrimonial portuária de uma grande empresa siderúrgica na unidade de Tubarão quanto ao estilo de liderança atualmente adotada na empresa. Busca-se discutir se esta seria, na opinião dos trabalhadores, o modelo mais adequado. Para tanto foram realizadas de entrevistas aos trabalhadores liderados. Percebeu-se que estes se identificam com as características proposta na liderança facilitadora, sendo estas mais bem aceitas. Tais entrevistados acreditam que esse tipo de liderança pode gerar um

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Amosun, P. A., and Mercy Falade. "E-Cheating Awareness and Attitudes of Senior Secondary Certificate Examinations’ (Ssce) Candidates in Ondo State, Nigeria." Global Journal of Arts, Humanities and Social Sciences 10, no. 10 (2022): 27–36. http://dx.doi.org/10.37745/gjahss.2013/vol10n102736.

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The study examined the E-cheating awareness and attitudes of senior secondary certificate examination’s (SSCE) candidates in Ondo state with the view of proffering solution to reported cases of examination malpractices in the study locate. The sample for the study comprised three hundred and ten (310) candidates selected from five coaching centres through purposive sampling techniques. Two research questions guided the study using two instruments named: Students’ E-cheating Awareness Questionnaire (SEAQ) and Students’ Attitude to E-cheating Scale (SAES). The instruments were given experts’ val

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Ho Thanh Thuy, Pham The Bao, and Do Dieu Le. "Building framework recommendation system for trendy fashion e-commerce based on deep learning with Top-K." International Journal of Science and Research Archive 12, no. 2 (2024): 664–75. http://dx.doi.org/10.30574/ijsra.2024.12.2.1270.

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Recently, e-commerce has become a vital component of our purchasing habits. Central to this evolution is the recommendation system, an advanced algorithm designed to personalize the shopping experience and significantly boost consumer demand. With its diverse and ever-changing inventory, the fashion industry benefits immensely from these algorithms, making it a fascinating case study for understanding the broader impacts of technology on consumerism. Traditional fashion recommendation systems are fundamentally based on item compatibility, but keeping up with trends is also essential. To addres

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Czainska, Katarzyna, and Daniel Biernat. "USE OF SOCIAL MEDIA AND ARTIFICIAL INTELLIGENCE IN CREATING THE IMAGE OF A LEADER IN A LOCAL GOVERNMENT ELECTION CAMPAIGN." Scientific Papers of Silesian University of Technology Organization and Management Series 2024, no. 208 (2024): 41–60. https://doi.org/10.29119/1641-3466.2024.208.3.

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Purpose: presenting the possibilities of using social media and artificial intelligence in creating the image of a leader in the local government election campaign in Poland. Design/methodology/approach: triangulation of research methods; the election campaign of the candidate for the mayor of Lubin, Lower Silesian Voivodeship in 2024 was analyzed; then a survey of the opinions of Lubin residents was conducted (March–April 2024); the survey was complemented by obtaining the candidate's opinion, and therefore an interview was conducted with him. Findings: significant information was obtained re

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Pauliene, Rasa, and Karina Sedneva. "The Influence of Recommendations in Social Media on Purchase Intentions of Generations Y and Z." Organizations and Markets in Emerging Economies 10, no. 2 (2019): 227–56. http://dx.doi.org/10.15388/omee.2019.10.12.

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   The aim of this study is to explore how the impact of recommendations in social media on intention to purchase varies between generations Y and Z. The research focuses on two types of online recommendations, namely online reviews and opinion leaders’ recommendations, and e-WOM, which refers to recommendations made by followers. It also aims to examine which of the two types predominates among generations. Based on various studies, a theoretical research model was developed as well as quantitative and qualitative research was employed. The research findings supported the id

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Erwin Permana, Asmaa Nur izzati, and Evrila Nur Azizah. "Analisi Strategi Digital Marketing Pada Produk Fashion Buttonscarves." Business Preneur: Jurnal Ilmu Administrasi Bisnis 6, no. 2 (2024): 543–54. https://doi.org/10.23969/bp.v6i2.13815.

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As the digital ecosystem becomes more established, the business world has greater opportunities to reach wider markets. One of the popular business trends in digital media is the local fashion brand Buttonscarves. This research aims to analyze the digital marketing strategy for Buttonscarves products. The research was conducted using a qualitative approach. Data comes from search results and observations in various digital databases and official publications. The results of the analysis of digital marketing strategies for fashion buttonscarves products show that the use of technology as part o

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Wang, Kehan. "Multi-Channel Supply Chains Considering Live Streaming Sales and Spillover Effects." Advances in Economics, Management and Political Sciences 122, no. 1 (2024): None. http://dx.doi.org/10.54254/2754-1169/122/20242368.

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Abstract: With the rapid development of e-commerce, an increasing number of companies, such as Huawei, Apple, and Adidas, are no longer confined to offline physical stores for product sales. They leverage third-party e-commerce platforms or establish online stores on their official websites. Modern consumers have access to various purchasing channels, including e-commerce platforms, offline stores, and manufacturer direct sales. In recent years, a new e-commerce model, live streaming sales, has emerged. In live streaming sales, professional salespersons or key opinion leaders (KOLs) showcase p

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Sergeeva, T. S., and E. S. Doroschuk. "SPECIFICITY OF RUSSIAN ART BLOGGING AS A NEW FORM OF MEDIA CREATION IN DIGITAL AGE." Arts education and science 1, no. 3 (2021): 50–57. http://dx.doi.org/10.36871/hon.202103007.

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The article is devoted to art blogging as a specific format of artistic communication, the most popular type of which is movie video blogging. It is characterized by a vivid experimental nature, the search for new creative models and new aesthetic orientations, and the borrowing of the rhetoric and aesthetics of unprofessional video bloggers by professionals, which has become one of the trends in modern professional blogosphere. The main and innovative features of art blogging include its synthetic character reflecting the integration of literature, media, everyday life, as well as visual and

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