Academic literature on the topic 'Editorial strategy'
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Journal articles on the topic "Editorial strategy"
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Jönsson, Sten. "Editorial strategy revisited." Scandinavian Journal of Management 8, no. 1 (1992): 1–2. http://dx.doi.org/10.1016/0956-5221(92)90002-v.
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Dowling-Castronovo, Annemarie. "Editorial: Serendipity and Strategy." Urologic Nursing 41, no. 3 (2021): 125. http://dx.doi.org/10.7257/1053-816x.2021.41.3.125.
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Boyce, Peter. "Editorial: Tactics or strategy?" Lighting Research & Technology 45, no. 5 (2013): 519. http://dx.doi.org/10.1177/1477153513504072.
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Gans, Joshua. "Editorial Statement—Business Strategy." Management Science 63, no. 11 (2017): iv. http://dx.doi.org/10.1287/mnsc.2017.2957.
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Connelly, P. "Scottish dementia strategy editorial." International Journal of Geriatric Psychiatry 25, no. 9 (2010): 908–11. http://dx.doi.org/10.1002/gps.2596.
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Lami, Isabella, and Elena Todella. "Editorial / Editoriale." Valori e Valutazioni 32 (2023): 1–3. http://dx.doi.org/10.48264/vvsiev-20233201.
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Lingas, Elena O. "Promoting Health: Media Advocacy Opportunities in English- and Spanish-Language Masthead Editorials." American Journal of Health Promotion 27, no. 3 (2013): 200–204. http://dx.doi.org/10.4278/ajhp.100513-arb-154.
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Purpose. This study examines two newspapers' editorial coverage of issues related to the Healthy People 2010 focus areas and compares the two newspapers. Design. A qualitative study. Setting. Two Los Angeles, California, newspapers. Subjects. The masthead editorials of the Los Angeles Times and La Opinión in the year following the release of Healthy People 2010. Measures. A structured data abstraction instrument was used for descriptive coding. Correspondence to 1 of the 28 Healthy People 2010 focus areas determined whether domestic editorials were about health. Analysis. An ethnographic content analysis. Results. There were 1075 editorials from the Los Angeles Times and 361 from La Opinión; 17% were focused on domestic health issues. Three Healthy People 2010 focus areas dominated: Environmental Health, Injury and Violence Prevention, and Access to Quality Health Services. Ten focus areas did not receive a single mention in the Los Angeles Times, and 19 focus areas lacked editorials in La Opinión. Conclusion. Editorial writers regularly tackled issues related to a Healthy People 2010 focus area. Public health practitioners can meet with their local newspaper editorial board and discuss the nation's health objectives as manifested by Healthy People 2020 and the National Prevention Strategy, thereby promoting policies that support individual and population health.
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Marnburg, Einar. "Editorial: Strategy in Hospitality Management." Scandinavian Journal of Hospitality and Tourism 8, no. 3 (2008): 189–94. http://dx.doi.org/10.1080/15022250802532435.
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Dyson, Robert. "OR and Strategy: Editorial Introduction." Journal of the Operational Research Society 51, no. 1 (2000): 4. http://dx.doi.org/10.1057/palgrave.jors.2600928.
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Lambert, Rod. "Editorial: Strategy for BJOT development." British Journal of Occupational Therapy 83, no. 8 (2020): 485–87. http://dx.doi.org/10.1177/0308022620943100.
Full textDissertations / Theses on the topic "Editorial strategy"
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Lazzari, Alessandra de. "Cenários para a indústria editorial brasileira nos próximos cinco anos." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2012. http://hdl.handle.net/10183/61625.
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A indústria editorial brasileira está passando por um momento de transformações. A adoção de tecnologias digitais de leitura e de aprendizagem tende a alterar a estrutura e as operações da indústria, que já vem se modificando em função da concentração em determinados subsetores e da entrada de empresas internacionais no Brasil. Mudanças significativas já aconteceram na indústria editorial dos Estados Unidos devido ao crescimento das vendas de e-books, mas não está claro se essas mudanças serão repetidas aqui. Este trabalho busca identificar tendências e incertezas que podem influenciar o desenvolvimento de possíveis futuros e planejar cenários para a indústria editorial brasileira nos próximos 5 anos. Para isso, lança mão do método de planejamento de cenários Lógica Intuitiva – DSI (Schoemaker, 1995), cuja aplicação fez uso de dados coletados através de desk research, observação participativa e da técnica de análise de setores industriais Rede de Valor (Nalebuff & Brandenburger, 1996). Como resultado, são identificadas as tendências e incertezas a serem monitoradas e são descritos dois cenários possíveis para essa indústria.<br>The Brazilian Book Industry is crossing a time of changes. The adoption of digital reading and learning technologies tends to change the structure of the industry and its operations. The industry is already being modified by concentration and entrance of international players in the Brazilian Market. Significant changes has taken place in the United States Book Industry due to the growth of e-books sales, however it is not clear if they will repeat their role in Brazil. This work aims to identify trends and uncertainties that may influence the development of possible futures and to plan scenarios for the Brazilian Book Industry. To reach these objectives, it uses the method developed by Paul Schoemaker (1995), whose application made use of data collected by desk research, participant observation and industry analysis based on Value Net technique (Nalebuff & Brandenburger, 1996). As results, it identifies trends and uncertainties to monitor and describes two scenarios for this Industry.
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Hunter, John Mark. "The effects of teaching strategy and cognitive style on student interpretations of editorial cartoons." Diss., Virginia Tech, 1991. http://hdl.handle.net/10919/39957.
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Many people assume that editorial cartoons are easily understood by the bulk of the population. For this reason, editorial cartoons are often used as teaching materials in the classroom. Recent research, however, raises doubts as to the effectiveness of this practice. Investigations by Bedient (1971) and DeSousa & Medhurst (1982) determined that the majority of students (grade 5 through college) could not interpret editorial cartoons. These investigators went on to suggest that a logical next step would be to determine if editorial cartoon literacy can be taught.
The cognitive style of the participants was examined to determine if the different teaching strategies were differentially effective vis-a-vis field dependence and field independence.
Two presentations (treatments) were designed to model methods of reading editorial cartoons. The Whole Cartoon Analysis presented 25 editorial cartoons along with a 100-200 word interpretation of each cartoon. The Parse Analysis Treatment was accomplished in three steps rather than the one for the Whole method. In step one, the whole cartoon is presented with a short gloss of the meaning. In step two all of the cartoon is visually suppressed except for one visual meaning element. This element of the cartoon is discussed and then the next element of the cartoon is added, and so on until the entire cartoon is back on the screen at which point the overall meaning is discussed.
The dependent variable of the investigation was the two-part Editorial Cartoon Interpretation Task. Part A asked each participant to enumerate the symbols in the cartoon and define them as to meaning. Part B asked the participant to write a short thematic interpretation of the cartoon. A two-way Analysis of Variance on the data revealed no significant differences in either the main effects or the interaction.<br>Ed. D.
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Pioter, Jill. "(False) portrait of the artist as a woman: Editorial strategy in the diaries of Virginia Woolf and Sylvia Plath." Thesis, The University of Arizona, 2002. http://hdl.handle.net/10150/278790.
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This thesis contends that, in the process of publication of the diaries of Virginia Woolf and Sylvia Plath, their husbands, Leonard Woolf and Ted Hughes, employed editorial strategies that created false portraits of the authors. Each of these men tantalized readers with the possibility of reading the 'truth' of these women's lives, but they edited their texts in ways that would minimize readers' understanding of Plath and Woolf while maximizing the benefits they would collect as heirs of the authors' literary estates. These examples are typical of a larger pattern in which women's private writings are edited by family and/or friends of the author in an effort to gain control of the author's public personae.
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Almeida, Lemilson José Cavalcanti de. "O livro digital no mundo editorial e a evolução histórica do copyright e das estratégias de apropriação de lucro." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-04042012-204431/.
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Por que a indústria editorial está empreendendo a difusão do livro digital quando esse padrão tecnológico perturba o regime de proteção e enforcement do copyright? Se a duplicação da criação intelectual e sua transmissão simultânea por meio de um arquivo digital inviabiliza o aparato coercitivo que ampara o enforcement do copyright, emerge daí um paradoxo. Por que precisamos dessa proteção jurídica? A questão central desta dissertação busca responder como a alocação de recursos na indústria editorial revela as escolhas estratégicas específicas para apropriação de lucros. Este trabalho é conduzido como uma pesquisa exploratória multidisciplinar por meio dos referenciais da economia histórica, economia do conhecimento, economia neoinstitucional, sociologia econômica e estratégia. Após a introdução, o trabalho foi desenvolvido em cinco partes. Os quatro capítulos iniciais desenvolvem quatro ensaios teóricos correlacionados em que, por diferentes perspectivas, busca-se elucidar o efeito resultante (positivo ou negativo) da proteção da propriedade intelectual sobre bem-estar social e sobre os mecanismos contratuais e estratégias empregados pelos agentes econômicos em reação ao delineamento jurídico copyright. O último capítulo encerra o trabalho com três pesquisas empíricas. Com o intuito de capturar os efeitos de diferentes ambientes institucionais é feita uma análise institucional comparativa entre quatro países (Brasil, Estados Unidos, França e Reino Unido) no período entre 1999 e 2010, buscando compreender como as organizações alocam recursos para apropriar lucros. A partir dos principais determinantes desta mudança tecnológica as características da regulação de copyright norte-americana e seu peso e influência no comércio internacional de bens intelectuais, na ação estratégica de dois agentes poderosos, a Amazon , Apple e Google e, finalmente, na existência de valor econômico representado pelas obras públicas existentes em domínio público que podem ser capturadas e ofertadas no formato digital - conclui-se que antes de almejar lucro, a indústria editorial busca acordar uma nova organização setorial para a criação e a distribuição de excedentes que vai impactar em uma nova forma de especialização e coordenação da produção. O presente estudo desenvolve uma abordagem de business history, colocando-se como uma interface entre a economia da propriedade intelectual, a análise institucional e a organização da firma e dos mercados<br>Why is the book business adopting and diffusing the digital book technology when this standard is supposed to disturb the enforcement of the copyright regime? If the digital reproduction of intellectual work is also followed by simultaneous and ubiquitous distribution and making it even harder to enforce the mechanisms that bounds the copyright a paradox emerges as a consequence. Why is this legal regulation necessary? We pursue to investigate the research question how the publishing business resource allocation strategy is correlated to profit appropriation. This dissertation is developed as a multidisciplinary effort based on the theoretical pillars within economic history, knowledge economy, neoinstitutional economics, sociology economics and strategy. After introduction, the work is divided in five chapters. The four initial chapters develop four correlated theoretical essays, with different lenses, aimed to search how the system of intellectual property rights affects, positively and negatively, the welfare and the strategic and contractual mechanisms carried by the economic agent as a reaction towards the copyright legal system. The final chapter concludes the research with three empirical investigations. Four different institutional environments - Brazil, France, United Kingdom and United States are comparatively evaluated in order to capture the effects of the industry resource allocation strategy and its relation to profit appropriation. The conclusion is that the main drivers of technology change - the special features of the North American regulation and its major importance on international trade, the strategic impact of major players, Amazon Apple and Google, and the large number of works available in the public domain to be captured - it is argued that the publishing business is not necessarily seeking to make a profit in the short term but gearing into a new production and distribution arrangement which is going to result in a new system of rent creation and distribution. This research is developed as a business history narrative, positioned within the fields of economics of intellectual property rights, institutional analysis and the study of firm and market organization.
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Ingvar, Elisabeth. "En granskning av content marketing : En kvalitativ studie om innehållsbaserad marknadsföring med en rekommendation för tillämpning." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189291.
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Människor är trötta på reklam och företagen har börjat förstå att deras kommunikation till kunderna behöver förbättras. Content marketing, även kallat innehållsmarknadsföring har kommit att bli en populär metod, dock med en svag definition i grunden som bäddar för olika åsikter för vad content marketing innebär. Content marketing är ett hett begrepp i den svenska marknadsföringen, men vad krävs för att lyckas? Den här uppsatsen kartlägger begreppet, varför det är svårdefinierat samt ger en rekommendation till de verksamheter som vill tillämpa metoden kring viktiga aspekter i att arbeta med denna kommunikationsstrategi. För att besvara problemformuleringen utfördes en litteraturstudie och ett flertal personintervjuer med betydande aktörer inom kategorierna traditionella och redaktionella verksamheter samt områdesexperter. Utifrån resultaten från undersökningen kan slutsatsen dras att det inte finns en generell modell som fungerar för alla utan att content marketing måste anpassas för varje enskild verksamhet. Däremot finns det kluster av råd som kommer att presenteras, som exempelvis att ha en tydlig strategi med tydliga mål för att kunna mäta effekten av verksamhetens content marketing-satsningar samt att se sig själva som en publicistisk verksamhet som kräver en särskild redaktionell kompetens och mycket klar bild av sin målgrupp.<br>The report examines the content marketing strategy. There are several challenges in defining the area and more to come when working with it. This essay aims to provide a recommendation of how to implement the strategy. How can traditional corporations learn from the editorial business and content marketing experts? Several companies in the categories of traditional, editorial and content marketing experts have been interviewed for the study. The results showed that it is difficult to define content marketing and then suggests to label it otherwise. The study also concludes that there is no general solution for every company, thus different tools are acquired for different situations. However, main points of what factors to consider with the work of content marketing are presented, such as having editorial competence, a clear strategy and to measure relevant data. An English translation of this essay is available upon request.
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Pozo, Puértolas Rafael. "La Estética gráfica como estrategia de comunicación: el caso del libro impreso de ficción narrativa en el sector editorial español desde 2010." Doctoral thesis, Universitat Pompeu Fabra, 2015. http://hdl.handle.net/10803/315467.
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This thesis focuses on the study of 'graphic aesthetic' of the printed book and its use as a communication strategy in the marketing process and in the receiving of the printed work. The study focuses on the product of the narrative fiction printed book, as this subject represent the largest share of the publishing business. The study period stood since 2010, so it coincides with the beginning of a problem that through a series of internal and external factors to the publishing sector, they mark a turning point in the Spanish publishing sector. This thesis research might be called “field work”, as it has been applied qualitative research methodology that is structured around a broad framework, which has facilitated the observation, from a transversal perspective, of the workflow and the technical communication between the publishing processes, specifically in the theme of narrative fiction.<br>Aquesta tesi es focalitza en l'estudi de 'l'estètica gràfica' del llibre imprès i en la seva utilització com a estratègia de comunicació en el procés de comercialització i recepció de l'obra impresa. L'estudi se centra en el producte del llibre imprès de ficció narrativa, per representar aquesta temàtica el percentatge més important del negoci editorial.
El període d'estudi se situa des del 2010, per coincidir amb l'inici d'una problemàtica que, a través d'una sèrie de factors interns i externs al sector editorial, marquen un punt d'inflexió en el sector editorial espanyol. Aquesta investigació la podríem denominar “tesi de camp”, ja que s'ha aplicat una metodologia d'investigació qualitativa que s'estructura al voltant d'un ampli marc teòric, el qual ha facilitat l'observació, des d'una perspectiva transversal, del flux de treball i de la comunicació tècnica entre els processos editorials, específicament en la temàtica de ficció narrativa.<br>Esta tesis se focaliza en el estudio de la 'estética gráfica' del libro impreso y su utilización como estrategia de comunicación en el proceso de comercialización y recepción de la obra impresa. El estudio se centra en el producto del libro impreso de ficción narrativa, por representar esta temática el porcentaje más importante del negocio editorial. El período de estudio se sitúa desde 2010, por coincidir con el inicio de una problemática que, a través de una serie factores internos y externos al sector editorial, marcan un punto de inflexión en el sector editorial español. A esta investigación podríamos denominarla “tesis de campo”, pues se ha aplicado una metodología de investigación cualitativa que se estructura alrededor de un amplio marco teórico, el cual ha facilitado la observación, desde una perspectiva transversal, sobre el flujo de trabajo y la comunicación técnica entre los procesos editoriales, específicamente en la temática de ficción narrativa.
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Vladimirova, de Mauny Polina. "Ivan Tourgueniev, Marko Vovtchok et Pierre-Jules Hetzel : stratégies littéraires et éditoriales." Electronic Thesis or Diss., Paris 3, 2022. http://www.theses.fr/2022PA030046.
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La thèse, basée sur les fonds d’archives français, russes et ukrainiens, étudie les stratégies littéraires et éditoriales de trois auteurs : l’écrivain russe Ivan Tourgueniev (1819-1883), la femme de lettres russe et ukrainienne Marko Vovtchok (Maria Markovitch, 1833-1907), l’éditeur et écrivain Pierre-Jules Hetzel (1814-1886), qui utilise le pseudonyme P.-J. Stahl. Les deux auteurs sont publiés par Hetzel en France. A leur tour, ils traduisent et publient en Russie les récits de l’éditeur, ainsi que les ouvrages de sa maison d’édition. Leurs relations amicales, affectueuses et professionnelles produisent un corpus de livres nouveaux. Dans un pays étranger, les auteurs et les œuvres se métamorphosent. Ainsi, Tourgueniev, grand écrivain russe, publié par Hetzel ressemble à un écrivain français secondaire, tandis que Marko Vovtchok, auteur de contes cruels pour adultes, devient aux éditions Hetzel un auteur pour enfants. Intermédiaire littéraire, elle s’imprègne du roman français et transforme, par ses nombreuses traductions, le champ littéraire russe. A son tour, Hetzel-Stahl s’intéresse de près à l’Ukraine et à la Russie. Il conçoit et publie deux roman, Maroussia, son adaptation de l’œuvre de Marko Vovtchok, et Michel Strogoff de Jules Verne<br>This study, based on French, Russian and Ukrainian archives, explores the literary and editorial strategies of three authors: the Russian writer Ivan Turgenev (1819-1883), the Russian and Ukrainian writer Marko Vovchok (Maria Markovitch, 1833-1907) and French publisher Pierre-Jules Hetzel (1814-1886), who used to write under the pseudonym P.-J. Stahl. Both Vovchok and Turgenev are published by Hetzel in France. In turn, they translate and publish in Russia the works of his publishing house as well as his own writings. Their friendship, affectionate and professional relationships assemble a body of new books. In a foreign environment authors and writings are metamorphosed. Thus, Turgenev, a great Russian writer, published by Hetzel resembles a secondary French writer, while Marko Vovchok, author of cruel tales for adults, becomes an author for children at Hetzel editions. A literary intermediary, she immersed herself in the French novel and, through her numerous translations, transformed the Russian literary field. In turn, Hetzel-Stahl took a close interest in Ukraine and Russia. He conceived and published two novels, Maroussia, his own adaptation of Marko Vovchok’ novel, and Michel Strogoff by Jules Verne
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Chemerik, Fateh. "La mobilisation du parler populaire dans la presse francophone algérienne. : Repérage et analyse des stratégies des acteurs médiatiques à partir de la couverture du match Égypte-Algérie de novembre 2009." Thesis, Université Grenoble Alpes (ComUE), 2018. http://www.theses.fr/2018GREAL014/document.
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Ce travail propose d’étudier la mobilisation du parler populaire lors de la couverture médiatique du match Égypte-Algérie par la presse généraliste et la presse spécialisée algérienne. Nos premières observations sur le traitement de l’évènement footballistique nous conduisent à supposer que le discours des journaux d’information générale n’est pas différent de celui des quotidiens de sport. La recherche propose, ainsi, de saisir les stratégies qui encadrent l’usage du parler populaire. Il s’agit d’analyser l’émergence d’une pratique info-communicationnelle qui peut s’inscrire dans une stratégie de pénétration du marché, à la recherche d’un lectorat élargi.L’analyse des jeux d’acteurs médiatiques, dans un contexte marqué par une crise mondiale de la presse écrite, envisage permet de montrer comment ces derniers ont recours au parler populaire, comme dispositif signifiant de captation et argument de vente. Pour appréhender cet enjeu, nous avons privilégié une approche qui ne néglige pas l’étude des identités éditoriales de chaque titre de presse. Nous proposons, de ce fait, de déconstruire les publications de quatre journaux de « référence », en défendant une méthodologie axée sur des aspects théoriques, alimentée par une analyse du discours, combinée à une étude quantifiée de l’évènement et appuyée sur les visions et discours d’autolégitimation sociale des professionnels algériens de l’information médiatique.Mots clés : Évènement médiatique, dispositif, cadre, co-construction, parler populaire, stratégie, tactique, identité éditoriale et loi de proximité<br>This work suggests to study the mobilization of popular speech during the media coverage of Egypt-Algeria match by the French-written generalist press and the Algerian specialized press. Our first observations on the treatment of the football event, lead us to suppose that the discourse of the newspapers of general information is not different from the dailies of sport. Thus, the research suggests grasping the strategies which frame the use of popular speech. It consists of analyzing the emergence of a communicational-info practice that can be part of a market penetration strategy seeking for an enlarged readership.The analysis of media acting skills, in press global crisis context foresees to show how they make use of popular speech, as a significant capitation pattern and a selling argument. To apprehend this issue, it seems necessary to situate this work in an approach that does not neglect the study of editorial identities of each press title.Therefore, we suggest to deconstruct the publications of four "reference" newspapers by defending a methodology based on theoretical aspects. That methodology is supplied by discourse analysis combined with quantified study of the event and supported by the visions of Algerian professionals’ media information.Key words: Media event, device, framework, co-construction, popular speech strategy, tactics, editorial identity and proximity law
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Amaral, Filho Ricardo Gomes do. "Não estou nisto para ganhar dinheiro: discurso e prática nas indústrias de criação." reponame:Repositório Institucional do FGV, 2006. http://hdl.handle.net/10438/2268.
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Previous issue date: 2006-04-19T00:00:00Z<br>Studies in creative industries represent a rich contribution to the strategy-as-practice approach. As a symbolic-intensive industry, organizations within adopt diffuse strategies that try to conciliate economic and non-economic logics, as these last ones assure their legitimacy and survival in the field. The symbolic field, however, is volatile and its control by organizations is virtually impossible. This is why organization try, in one hand, to interpret their ambient and, on the other hand, to influence it through their strategies. Thus, in this type of industry, a sociological approach in strategy seems more adequate to understand actions by agents within this field as a whole, not only, on its instrumental aspects. This dissertation investigates discourses and practices embedded in the social context of the Brazilian book publishing industry, through a longitudinal study of secondary data which adopts an altered version for strategy of the discursive model of institutionalization as a structure of analysis. The main objective of this research is to understand how discourses and practices articulate in a field where legitimacy rules follow an anti-economic logic and where economic results are not always the organizations’ only objective. This work assumes a concept f strategic orientation that is described as a predisposition of a certain organization to adopt one or other strategy, revealed through its organization discourses and practice that are indicative of a reflexive interpretation of its environmental context. Content analysis was the methodology of choice to interpret Brazilian book publishers’ environmental context, in its institutional and technical aspects, and its strategic orientations, revealed through texts and actions presented in clipping news collected at publishnews.com.br for three years. In face of the analyses conducted, the following results were achieved. Firstly, discourses and practices effectively allowed description of both environmental context and strategic orientations in this industry. From a theoretical perspective, it was confirmed that discourses are an integral part of publishers’ strategic orientations, always articulating with practices. Even though dissonance between them was seemingly apparent, it revealed itself dissimulated when in context. The more symbolic are the desired results, the more relevant and more present are discourses as part of strategy. In this industry, strategic orientations dialogue more with the institutional that with the technical environmental since it is within institutional contexts that organizations can acquire market differentiation through by-products such as legitimation, mystification and consecration. Publishers also strategically orient themselves more intensively towards gatekeepers than toward and consumers. Gatekeepers, as main producers of by-products, allow chosen publishers to attract the rarest resources (authors and human resources), which are fundamental for surviving in a symbolic-intensive industry. From a practical sense, the use of this framework showed that strategic dichotomy between small and large publishers is a simplistic way of seeing strategic groups, ignoring fundamental choices that escape economic logic. Analyses also brought up that elements of an archaic vision of capitalism are very much still present in Brazilian market, embedded in the strategic orientations of a large number of publishers, in examples such as an excessive demand for federal government responsibility in developing the market, and texts overmystifying and overemphasizing the importance of the book universe. Publishers whose orientations presented themselves as opposite to that view achieved success in developing new markets. Finally, this dissertation would place under serious doubts available economic data on this industry, frequently uses to justify public investment and demands, but that do not hold itself up under the realities here exposed.<br>O estudo das indústrias de criação representam uma rica contribuição para a abordagem da estratégia como prática. Por se tratar de um ramo industrial simbólico-intensivo, as organizações nele inseridas adotam estratégias difusas que buscam conciliar lógicas tanto econômicas quanto não-econômicas, pois estas últimas são aquelas que garantem sua legitimidade e sobrevivência no campo. O universo simbólico, por sua vez, é volátil e cujo controle, por parte das organizações, é virtualmente impossível. Neste tipo de indústria, a abordagem sociológica em estratégia parece mais adequada para se compreender as ações dos agentes do campo organizacional em seu todo, não somente em seus aspectos instrumentais. Esta dissertação aborda os discursos e práticas imersos no contexto social do ramo editorial, por meio de um estudo longitudinal de dados secundários que adota uma versão adaptada para a estratégia do modelo discursivo de institucionalização como estrutura de análise. O objetivo principal da pesquisa era compreender como se articulam discursos e práticas num campo onde as regras de legitimação seguem uma lógica anti-econômica e onde os resultados econômicos nem sempre são o objetivo único das organizações. Adotou-se o conceito de orientação estratégica como a predisposição de uma organização para adotar uma ou outra estratégia, revelada por meio dos discursos e práticas organizacionais indicativos da interpretação reflexiva dada pelas organizações a seu contexto ambiental. Com base em dados coletados durante cerca de 3 anos pelo site de clipping de notícias do setor editorial Publishnews, foi utilizada uma metodologia de análise de conteúdo para interpretar o contexto ambiental, em suas facetas institucional e técnica, e as orientações estratégicas das editoras brasileiras, reveladas a partir dos textos e ações públicas presentes nas notícias. Em face das análises realizadas, constataram-se os resultados a seguir. Primeiramente, foi possível a descrição tanto do contexto ambiental como das orientações estratégicas por meio dos discursos e práticas. Do ponto de vista teórico, confirmou-se que os discursos são parte integral das orientações estratégicas das editoras, se articulando com as práticas, mesmo com aparentes dissonâncias entre elas, que se mostraram na verdade dissimuladas. Os discursos, como parte da estratégia, se apresentavam mais relevantes e mais utilizados quanto mais simbólicos fossem os objetivos a serem alcançados. Também se comprovou que, neste tipo de ramo, as orientações estratégicas dialogam mais com o ambiente institucional do que com o ambiente técnico, pois é no primeiro que podem ser obtidas as diferenciações de mercado, por meio de sub-produtos como legitimidade, mistificação ou consagração. As editoras também se orientam estrategicamente com mais intensidade sobre os chamados gatekeepers do que sobre seu mercado consumidor final, pois os primeiros é que garantem, ao gerar sub-produtos, a atração dos recursos mais raros (autores e recursos humanos), fundamentais para a sobrevivência num ramo simbólico-intensivo. Do ponto de vista prático, o uso da ferramenta metodológica proposta revelou que a dicotomia estratégica entre pequenas e grandes editoras é uma forma simplista de ver grupos estratégicos, ignorando estratagemas fundamentais que fogem à lógica econômica. A análise também mostrou traços de uma visão capitalista arcaica dominante no mercado nacional, arraigada em boa parte das editoras, ressaltada pelo excesso de demandas e delegação de responsabilidades ao Governo Federal, e da mistificação e valorização excessiva do universo livreiro. Editoras cujas orientações se mostravam opostas a estas obtiveram sucesso em criar novos mercados. Finalmente a dissertação coloca em dúvida os dados econômicos disponíveis sobre o mercado, freqüentemente usados como justificativa para políticas e demandas públicas, mas que parecem não se sustentar de forma alguma na realidade.
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Bortolan, Andrea <1989>. "Editoria veneta: strategie digitali delle principali testate giornalistiche." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12157.
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Oggi come non mai le news sono parte integrante del nostro vivere quotidiano. Attraverso il processo di digitalizzazione, disintermediazione e personalizzazione delle notizie la rete ha modificato profondamente il modo di fare informazione, il profilo di chi la produce e i criteri di fruizione. Tutto ciò ha prodotto effetti rilevanti nel modo di fare e leggere i quotidiani e messo in discussione il tradizionale business model, basato su pubblicità e vendita di copie. Tale modello, declinato in un contesto digitale, non riesce a sopperire alle perdite conseguite dal cartaceo: da un lato per via della concentrazione del mercato pubblicitario da parte di Facebook e Google, dall’altro per le criticità legate al pagamento dell’informazione online.
Specificità dei temi trattati e verticalità dell'offerta informativa possono rappresentare una soluzione per ottenere ricavi significativi dalla pura vendita di contenuti digitali in ottica editoriale. L'informazione locale si rivolge proprio ad un pubblico circoscritto caratterizzato da interessi comuni: in quest’ottica è stata condotta una ricerca empirica che si è posta l’obiettivo di analizzare il settore attraverso 15 interviste in profondità agli attori delle principali testate venete, cartacee e native digitali. Vengono infine presentati i casi del portale d’informazione Venezie Post e del Messaggero Veneto, che hanno saputo generare fonti di business alternative sfruttando le potenzialità della piattaforma digitale, con un modello basato su organizzazione di incontri, festival ed eventi tematici. La strada che porta ad un modello di sostenibilità delle testate può anche passare attraverso la sperimentazione di formule digitali volte a riunire fisicamente la propria comunità di lettori, valorizzando il contesto locale di riferimento.
Books on the topic "Editorial strategy"
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Bako, Dragoș. Editorialul: Strategii de interacțiune cu literatura. Ideea Europeană, 2019.
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Doni, Manuela, ed. Strumenti e strategie della comunicazione scritta in Europa fra Medioevo ed Età Moderna. Firenze University Press, 2017. http://dx.doi.org/10.36253/978-88-6453-612-5.
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Il tema della comunicazione scritta che attraversa i saggi storici qui raccolti, non riguarda lo studio del mezzo e della sua storia, bensì i metodi applicati alla realizzazione di scritture o iniziative editoriali per il conseguimento di obiettivi specifici sotto tale profilo. Scrittura ed editoria sono i due poli intorno ai quali ruotano i vari contributi, il cui taglio risponde alle linee di un progetto teso a sondare l’intenzione sottesa all’operato di autori ed editori impegnati nel trasmettere non tanto o non soltanto notizie, ma soprattutto contenuti: dal campo religioso a quello culturale, letterario, scientifico, politico, oppure della propaganda. Si tratta qui di provare a leggere la Storia europea attraverso una lente che assecondi le tendenze del mondo contemporaneo nel riflettere opinioni, strategie e modalità comunicative maturate in epoche diverse, in modo da suscitare interesse intorno ad aspetti di passate realtà, rivelatori di nuovi processi storici.
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Lee, Francis L. F. Strategic responses to political changes: An analysis of newspaper editorials in Hong Kong, 1998-2006. Hong Kong Institute of Asia-Pacific Studies, 2009.
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The creative business guide to marketing: Selling and branding design, advertising, interactive, and editorial services. W.W. Norton, 2012.
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Foote, Cameron S. The creative business guide to marketing: Selling and branding design, advertising, interactive, and editorial services. W.W. Norton, 2012.
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Paoli, Marco. La dedica: Storia di una strategia editoriale : Italia, secoli XVI-XIX. M. Pacini Fazzi, 2009.
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La dedica: Storia di una strategia editoriale : Italia, secoli XVI-XIX. M. Pacini Fazzi, 2009.
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Come nasce un best seller: Gli editori, il mercato, le strategie, il successo di Piero Chiara. Forum, 2016.
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Burkett, Lynnell. Future voice: Editorial pages : Newspapers' overlooked strategic tool. NMC, Northwestern University Media Management Center, 1999.
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Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services. Norton & Company, Incorporated, W. W., 2011.
Find full textBook chapters on the topic "Editorial strategy"
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Shepherd, Dean A., and Holger Patzelt. "Scaling New Ventures." In Entrepreneurial Strategy. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78935-0_5.
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AbstractAlthough scaling is a “hot topic” in the practitioner literature, it has mostly been ignored (at least explicitly) in the academic literature. Building on a recent editorial, this chapter highlights the importance of scaling for new venture growth. Scaling refers to spreading excellence within a venture as it grows (organically or through acquisition) from a new (and often small) organization to an established, large organization (Shepherd & Patzelt in Entrepreneurship Theory and Practice, 10.1177/1042258720950599, 2020). In this chapter, we explore the drivers and consequences of scaling and explain how knowledge management facilitates scaling, how founder replacement impacts scaling, and how current scaling influences subsequent scaling.
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Werry, Adeline, and Sébastien Fevry. "The Editorial Strategy of the Bijou Collection: When Media Diversification Reinforces an Edifying Ambition." In Faith in a Beam of Light. Brepols Publishers, 2022. http://dx.doi.org/10.1484/m.techne-mph-eb.5.129100.
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Scandura, Claudia. "Russian Literature in Italy." In Translating Russian Literature in the Global Context. Open Book Publishers, 2024. http://dx.doi.org/10.11647/obp.0340.12.
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This chapter aims to map Russian literary translation in Italy in the twentieth century and to reflect on how politics influenced publishers’ and translators’ choices. The increase of Russian literary translations into Italian is linked to the strong interest Italians had for Russia from the eighteenth century onwards, leading to a reception process unique among European literatures. After the October Revolution, many Russian exiles chose Italy as their second home and tried to propagate their culture there. The most important of these was the poet Viacheslav Ivanov. Thanks to his encouragement, the first rhymed Italian translation of Aleksandr Pushkin’s Evgenii Onegin appeared. After World War II, Russian literature in Italy was identified with the Soviet Union; texts chosen for translation were intended to underline their political-social character. Left-oriented publishing houses, such as Editori Riuniti and Einaudi, focused their interest on the literature of the “Thaw” period and of the Twenties. For Feltrinelli, a small Milanese publishing house specializing in political texts, Soviet literature was a key element of ‘editorial strategy’. Publicity surrounding the 1957 world première publication of Doctor Zhivago, followed by Pasternak’s 1958 Nobel Prize, brought Feltrinelli huge success. In the following two decades the polarization of cultural political issues subsumed discourse on Russian and Soviet literature into academia. From the mid-1980s onwards, Russian literature gradually lost its centrality to Italian translation publishing, overwhelmed by the collapse of the Soviet Union. Thirty years after the end of Communist ideological influence, the initiative to celebrate Dostoevsky’s bicentenary in 2021 (and the many new translations that have appeared to mark it), show how, without Russian literature, Italy’s literary heritage would be irredeemably impoverished.
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Paschinger, Elena. "Creative tourism marketing and social media management." In Creative tourism: activating cultural resources and engaging creative travellers. CABI, 2021. http://dx.doi.org/10.1079/9781789243536.0020.
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Abstract Creative tourism, due to its interactive nature and lively cultural exchange between locals and travellers, particularly lends itself to the opportunities presented by social media marketing. This is especially true when it comes to blogs, video posts, or (live) story updates on social media. Care should be given to always have a professional strategy in content marketing: choosing one social media platform over another has to be in line with your company's strategic communication goals and may be aided by other competent partners, such as professional digital content creators. Further, establishing a publication guideline in the form of an editorial calendar can help creative tourism managers better reap the benefits of social media marketing. This has been demonstrated in highlighting the example of Kreativ Reisen Österreich Creative Tourism Austria, which over the years has successfully built up an online community of creative travellers in the German-speaking parts of Europe. Regarding future trends in digital marketing, suffice to say that good content, and now context, will always matter and interactive content will become increasingly mainstream. An interesting context creative tourism could seek for the purpose of its continued proliferation worldwide is an association with destination video storytelling. As virtually all tourism destinations employ various video platforms, and live video formats, to highlight their travel offers, creative tourism is especially likely to head to the forefront of this type of social media marketing tool.
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Eggensperger, Jim, and Jeanne M. Salvatore. "Letters to the Editor, Op-Eds and Editorials." In Strategic Public Relations Writing. Routledge, 2022. http://dx.doi.org/10.4324/9781003248330-8.
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Vitolo, Raffaele. "Primi appunti sulla tradizione del Filostrato: strategie d’approccio e questioni di metodo." In Studi e saggi. Firenze University Press, 2022. http://dx.doi.org/10.36253/978-88-5518-668-1.04.
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The study here discussed presents the tradition of the Filostrato and the editorial history of the text. The criteria for the ecdotic analysis of the manuscrupts are also shown in the perspective of a future critical edition. The varia lectio is then exemplified by presenting some loci.
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Hicks, Darrin, and Justin Eckstein. "Chapter 19. Higher-order strategic maneuvering by shifting standards of reasonableness in cold-war editorial argumentation." In Argumentation in Context. John Benjamins Publishing Company, 2012. http://dx.doi.org/10.1075/aic.4.19hic.
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Sladká, Veronika. "THE COLLECTIVE EDITORIAL STRATEGY OF THE UNITY OF THE BRETHREN." In Printing and Misprinting. Oxford University PressOxford, 2023. http://dx.doi.org/10.1093/oso/9780198863045.003.0012.
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Abstract This chapter focuses on the working methodology of the sixteenth-century Unity of Brethren, an early modern reformed religious community in the Czech lands in the Wycliffe and Hus traditions. The Brethren were pioneers in adopting the most advanced editorial practices from western Europe and engaging in high-quality publishing and humanistic editing. This chapter discusses some recently discovered documentation showing how the Brethren’s egalitarian structure and scholarly attitude directly impacted their printing habits. Examining a corrected copy and proof sheets of two Brethren hymnbooks, as well as their bishops’ correspondence, reveals a collective and highly organised system of editing and proofreading. The cases of two Brethren’s bishops, Jan Blahoslav and Izaiáš Cibulka, demonstrate the methods of the Brethren’s correctors and clarify from where they drew their proofreading skills.
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Kiesow, Damon. "The Business of Digital News." In Journalism Research That Matters. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197538470.003.0010.
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In news organizations today, editorial strategy is business strategy. The two are entirely intertwined. Understanding either requires studying both. With the shift to digital, the process of publishing the news has transitioned from a series of loosely coupled, sequential, and periodic production tasks to a set of complex, overlapping, and stochastic outputs requiring significant alignment and coordination to succeed. For journalists, these changes are challenging newsroom norms and driving an embrace of human-centered design practices and product thinking. For academics it is an opportunity to study the remaking of organizational roles and relationships in the business of digital news, an effort that is still in its infancy.
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Epifani, Serena. "The Journal of Cultural Heritage Crime: An Editorial Project." In Stolen Heritage Multidisciplinary Perspectives on Illicit Trafficking of Cultural Heritage in the EU and the MENA Region. Fondazione Università Ca’ Foscari, 2021. http://dx.doi.org/10.30687/978-88-6969-517-9/008.
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Until 2018, Italy lacked a magazine specifically dedicated to crimes against Cultural Heritage: the Journal of Cultural Heritage Crime (JCHC) has proposed to fill this gap. The Journal combines a content-oriented web platform and a social media strategy (Facebook, Twitter, Instagram, and LinkedIn). The project primarily aims to spread accurate information and raise public awareness, thus contributing to tackling crimes against Cultural Heritage. It actively promotes cultural events (as a sponsor, patron, organiser or media partner) and fosters network-building with professionals and institutions (such as INTERPOL and the Carabinieri). Each week, the JCHC website features articles, flash news, books reviews, a press review (national and international), and a cultural events calendar; on the other hand, a customised communication strategy has been developed for each social media account. The engagement data and the different kinds of interaction show that the project can indeed be an effective tool in countering crimes against Cultural Heritage.
Conference papers on the topic "Editorial strategy"
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Tretyakova, Olga V. "Feedback from the Participants of the Editorial and Publishing Process as a Tool to Manage an Academic Journal." In World-Class Scientific Publication – 2019: Strategy and Tactics of Management and Development. Association of Science Editors and Publishers (ASEP), 2019. http://dx.doi.org/10.24069/konf-23-26-04-2019.16.
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Wen, Jie, Robert Keating, and Timothy M. Adams. "Technical Basis and Strategy for Consolidation of ASME Boiler and Pressure Vessel Code, Section III, Subsection NC (Class 2) and Subsection ND (Class 3) Into a Single Subsection." In ASME 2019 Pressure Vessels & Piping Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/pvp2019-93115.
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Abstract ASME Boiler Pressure Vessel Code, Section III, Division 1, Subsection NC, Class 2 components, and Subsection ND, Class 3 components, have significant technical and administrative similarities. The ASME BPV III Standards Committee has a long-standing goal of combining these two subsections (NC and ND). Consolidating Subsections NC and ND will simplify, reduce repetitions and make the Code easier to use. Additionally, a combined Subsection NC/ND will simplify Code maintenance. To facilitate this consolidation, the Subgroup on Component Design, under the BPV III Standards Committee assigned a Task Group to develop a strategy to combine the two subsections into a single subsection while maintaining both Class 2 and Class 3 as separate classes of construction. Both Subsections NC and ND of the Code have been completely reviewed, compared and the technical bases for the differences have been established. The conclusion of this review is that there are only a few major technical differences between the two code class rules; however, there are a significant number of editorial differences. Based on the review, the Task Group developed a strategy that completes the consolidation within two publishing cycles of Code edition. For the Code Edition 2019, two separate Subsections NC and ND books will be published to resolve editorial differences and otherwise align the two subsections. For the Code Edition 2021, a single merged subsection will be published. This paper provides the background for the proposed code change, discusses the detailed result of the NC/ND comparison, and provides the basis for the major technical differences. The paper will also update the status of the project and code actions needed to consolidate to a single subsection.
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de Almeida Viana, Samira, Alber Francisco Neto, Rafaela Landim Gomes Siqueira, and Pompílio Guimarães Reis Filho. "Bibliometric study of face protectors produced by additive manufacturing in times of COVID-19." In 7th International Congress on Scientific Knowledge. Exatas & Engenharias, 2021. http://dx.doi.org/10.25242/885x331120212437.
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The fourth industrial revolution brought with it a set of technologies that are changing the way individuals and organizations carry out their activities on a daily basis. Additive manufacturing, commonly known as the 3D printing, it has been widely used around the world on face shields manufacturing against COVID-19. Thus, this project aim to seek, from a bibliometric research with a quantitative approach, to expand the knowledge regarding the manufacture of face protectors in additive manufacturing in times of COVID-19. For this purpose, a search was performed in the Scopus database, for works in all languages, using the following search strategy in the Title, Keywords and Abstract fields [(3D, additive manufacturing, three dimensional, 3D print) AND (face shield; shield*; PPE; Personal protective equipment) AND (covid*; coronavirus; pandemic)]. In the next step, a refinement and organization of the research data was carried out, with the support of Excel, in order to develop descriptive statistics. From a descriptive analysis of the published documents, it is observed that the publications have a recent date, from the year 2020. Of the 109 documents analyzed, 70 are Articles (64.2%); 16 are Reviews (14.7%) and the other 23 works are divided into Conference Paper, Letter, Editorial, Note and Book Chapter (21.1%). Despite only two years of publications, there are already works published in seven categories of document types. Thus, it is clear that it is a field that is still growing and favorable to new research and discoveries.
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Triay, Manuela, Eric Meister, Benoît Lefever, et al. "RCC-M Code: Recent Evolutions and Perspectives." In ASME 2019 Pressure Vessels & Piping Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/pvp2019-93343.
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Abstract This paper covers the general approach followed by AFCEN, the French Society for Design, Construction and In-Service Inspection Rules for Nuclear Island Components in updating the nuclear code RCC-M, from the technical and organizational points of view. The main evolutions introduced in recent editions of RCC-M code are presented and commented on, with a focus on the 2018 edition of the code, which marks the end of the 3-year program carried out to demonstrate the conformity with European essential safety requirements for pressure equipment and French requirements for nuclear pressure equipment. In addition, the main on-going activities are presented, as well as the future activities of the RCC-M subcommittee, in the frame of the 4-year editorial program that has been launched in 2019, in line with the AFCEN 4-year strategic plan. They encompass all fields covered by the code: design and analysis rules, material procurement, fabrication and nondestructive testing. The paper highlights how the industrial experience is integrated into the RCC-M code, and also how the new projects needs are taken into account.
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Semiz, Marina. "JOURNALS OF SOCIAL SCIENCES IN SERBIA BETWEEN GLOBAL AND NATIONAL INTERESTS." In SCIENCE AND TEACHING IN EDUCATIONAL CONTEXT. FACULTY OF EDUCATION IN UŽICE, UNIVERSITY OF KRAGUJEVAC, 2020. http://dx.doi.org/10.46793/stec20.181s.
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The paper problematizes the current situation and development perspectives of social science journals in Serbia in the context of global (international) and national interests. Scientific articles in national social science journals are commonly the most prevalent form of dissemination and production of scientific knowledge, standpoints and views, a clear indicator of research excellence of university teachers, as well as the indicator of the quality of scientific journals, and the quality of scientific research in general. Therefore, it is not surprising that national and global interests and values intertwine in the domain of national journals. The reference framework for the analysis of selected issues is placed within the range of existing scientometric and bibliometric research, as well as the legislation referring to scientific research, manner and procedures for the evaluation of research results, and election to academic titles. The analysis we conducted led to the general conclusion that national social science journals are in a gap between the national and global context. Although their significance is beyond question, by promoting national and cultural values and interests, they exist as insufficiently competitive and globally invisible media for transfer and valorization of scientific knowledge in the academic community. In addition to analyzing the implications of the current education policies, editorial policies of the journals and strategic solutions aimed at raising and evaluating the quality of national social science journals, and integrating them into global information system trends, the paper also proposes potential directions for further development of national social science journals as a prerequisite for raising scientific productivity in the domain of social sciences.
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Vidal Climent, Ciro, Maite Palomares Figueres, and Ivo Vidal climent. "Between the heritage and the contemporaneity of the industrial city of Alcoy." In 24th ISUF 2017 - City and Territory in the Globalization Age. Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/isuf2017.2017.5812.
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The ARA plan, acronym for Architecture and Rehabilitation of Alcoy, was the response to a collective desire of change and to the need for the renewal of an industrial city with a deeply rooted bourgeois and working-class base. The impulse and credibility that made possible the conception of the ARA plan came from a series of projects that consolidated seriously damaged zones of the historic center, and secondarily from the economic commitment of the Generalitat with urban projects of great disciplinary interest that, at that time, had the character of pioneers for their modern procedures of intervention on the inherited city.The common framework of Plan ARA hosted many urban proposals very different in their methodology. However the sense of their cohesion in the city was evident because behind them there was a thought of order necessary for the consolidation and modernization of the urban patrimony that future challenges would ask for. The most relevant architectural project was the renovation of the neighborhood of La Sang, which won the FAD Architecture Award in 1999, but for the citizens the evidence of a remarkable change came with the construction of the public parks. Since that moment the people perceived that an ambitious and clear idea of the city was giving shape to their daily domestic outer spaces.Unfortunately a mix of political and economical issues truncated or set aside important ongoing projects so the completion of the ARA plan was never reached. and the aspiration of becoming an strategic city was forgotten.References:Vidal Vidal, Vicente M. (1992) Il Piano Ara di Alcoy. Descrizione come premessa. Lotus 71. Lotus international. Rivista trimestrale di architettura. Electa.76de Solà-Morales, Manuel (1992) Il nucleo urbano antico come categoria di progetto. Il quartiere di La Sang. Lotus 71. Lotus international. Rivista trimestrale di architettura. Electa.86Cervellati, Pier Luigi and Scannavini, Roberto. Bolonia. Política y metodología de la restauración de centros históricos. Colección Materiales de la ciudad. Editorial Gustavo Gili. Barcelona 1976.Alcoi de Fil de Vint. Arquitectura y Rehabilitación de Alcoi. Generalitat Valenciana. Conselleria d’Obres Públiques, Urbanisme i Transports. Mostra Marzo- Abril 1991
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Sosa Espinosa, Asenet, Ana Portalés Mañanós, David Urios Mondéjar, and Juan Colomer Alcácer. "Citizen Participation Plan for València Parcs de Barri." In 24th ISUF 2017 - City and Territory in the Globalization Age. Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/isuf2017.2017.6011.
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The multifunctional role of neighbourhoodscale parks is vital within the urban system. They are not neutral spaces in terms of the functions attributed to them by the social collectivity. This causes them to be analyzed, evaluated and projected in interdependence with the physical and social environment where they are located or can be located. València parcs de barri is a web platform that arises from a teaching project developed by the Teaching and Research Group TUR (urban planning workshop), within the studies of Degree in Architecture at the Universitat Politècnica de València. It is born worried about the improvement in the project decisions of the neighbourhood parks.It considers that these public spaces have not been designed with sensitivity towards the social function that they fulfil. This social function is established by the daily uses that the population makes and what the park means to them. Among the objectives of this platform are to open the University to society, involve students in a social project and listen to the user. In addition, it is necessary to diagnose and design the parks with and for the subject-user, because this is the true protagonist of the public space. This paper collects the need to establish a plan to be followed by València Parcs de Barri in the coming years. The plan is a road map that defines the strategic lines and phases to be followed in a community based research project, applying the methodologies of participatory action. References Montañés Serrano, M. (2009) Metodología y técnica participativa. Teoría y práctica de una estrategia de investigación participativa (Editorial UOC, Barcelona). Schlierf, K., Boni A. and Lozano J.F. (2010) ‘La transferencia de tecnología participativa desde la Universidad: hacia un cambio tecnológico’, in Martínez, M. (ed.) Aprendizaje, servicio y responsabilidad social de las Universidades(OCTAEDRO-ICE, Barcelona) 193-217. Valènciaparcs de barri, http://www.valenciaparcsdebarri.es/ Vélez Restrepo, L. A. (2009) ‘Del parque urbano al parque sostenible. Bases conceptuales y analíticas para la evaluación de la sustentabilidad de parques urbanos’, Revista de Geografía Norte Grande, nº 43, 31-49. Verdaguer Viana-Cárdenas, C., and Velázquez Valoria, I. (2012) ‘La ciudad de abajo arriba. Aportaciones para la práctica y la teoría del urbanismo participativo’, Hábitat y Sociedad, nº 4, 7-11.
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Rojo de Castro, Luis. "METÁFORAS OBSESIVAS: marcas del surrealismo en la construcción del discurso de Le Corbusier." In LC2015 - Le Corbusier, 50 years later. Universitat Politècnica València, 2015. http://dx.doi.org/10.4995/lc2015.2015.591.
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Resumen: El reciente interés académico en el Movimiento surrealista constituye una revisión de largo alcance, habiéndose ampliado el campo de análisis con evidente ambición multidisciplinar. Su estratégica relación con otras disciplinas, la impostación de sus derivas urbanas como prácticas sociales y etnográficas, la profundización en las técnicas de manipulación de la fotografía y la escritura, la naturalización de la fragmentación asociada al montaje y, finalmente, la revisión de la imprecisa naturaleza del objeto surrealista en sus distintas versiones (objet trouvé, objet à réaction poétique, objet-type, ready-made, etc.) y su función seminal en lo contemporáneo, facilitan un escenario de investigación complejo y abierto. Un escenario en el que la obra de Le Corbusier se dibuja en una nueva perspectiva. Le Corbusier adoptó técnicas afines al surrealismo, como la fotografía, el montaje y el caligrama, con el objeto de ampliar el significado de los paradigmas asociados a la racionalidad productiva y tecnológica, en particular los que construyen el espacio doméstico. El uso tales medios discursivos y de divulgación asociados con el surrealismo facilitó la contaminación de su discurso con las estrategias desestabilizadoras y conflictivas características del Movimiento. Abstract: The recent academic interest in the surrealist movement is a far-reaching review, having widened the scope of analysis with evident multidisciplinary ambition. Its strategic relationship with other disciplines, the imposture of their urban drifts as social and ethnographic practices, the deepening on the manipulation techniques of photography and writing, the naturalization of fragmentation associated with montage and, finally, the review of the imprecise nature of the Surrealist object in its different versions (objet trouvé, objet à réaction poétique, objet-type, ready-made, etc.) and its seminal role in the contemporary facilitate an open and complex research scenario. A scenario within which the work of Le Corbusier is perceived in a new perspective. Le Corbusier adopted techniques related to surrealism, such as photography, montage, automatism and the calligram, in order to expand as well as undermine the meaning of canonical paradigms associated to productive and technological rationality, in particular those related to the domestic milieu. The use of such display of discursive instruments facilitated the contamination of his editorial and architectural work with the destabilizing and conflicting strategies that characterize the Movement. Palabras Clave: Surrealismo, metáforas obsesivas, montaje, automatismo, analogía, arbitrariedad. Keywords: Surrealism, obsessive metaphors, montage, automatism, analogy, arbitrariness. DOI: http://dx.doi.org/10.4995/LC2015.2015.591
Reports on the topic "Editorial strategy"
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Sánchez-Pájaro, Andrés, Tonatiuh Barrientos-Gutiérrez, and Carolina Pérez-Ferrer. Social and built environment interventions to prevent alcohol, tobacco, and legal cannabis use: a scoping review. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, 2023. http://dx.doi.org/10.37766/inplasy2023.5.0101.
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Eligibility criteria: We will use the following inclusion criteria: 1) Document must mention by name or describe at least one intervention, strategy, program or policy to prevent alcohol, tobacco and legal cannabis use. 2) Document must contain enough information for the researchers to determine if the intervention, strategy, program or policy was aimed at modifying the social and/or built environment. 3) Intervention, strategy, program or policy must have been aimed at modifying the social and/or built environment, using the following definitions: Social environment: “…the immediate physical surroundings, social relationships, and cultural milieus within which defined groups of people function and interact…Social environments can be experienced at multiple scales, often simultaneously, including households, kin networks, neighborhoods, towns and cities, and regions…”; Built environment: “the surroundings or conditions designed and built through human intervention, where a person lives or operates”. 4) Document must mention that intervention/strategy/program/policy has been implemented within the last 30 years (1992-2022), whatever the setting, time frame, or subpopulation. 5) Document must be within the body of scientific literature (peer-reviewed articles, research journal commentaries, editorials, or perspective pieces), be a published book or book chapter, a government, multinational organization or non-profit organization report, or a dissertation/thesis. 6) Document must not be a conference abstract, public letter, speech transcript, budget report, independent website post or blog, or news article. 7) Document must be in English or Spanish. 8) Document must be open-source, publicly available online, or accessible through the INSP’s library services.
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Manual for the classification of intervention best-practices with rural NEETs. OST Action CA 18213: Rural NEET Youth Network: Modeling the risks underlying rural NEETs social exclusion, 2020. http://dx.doi.org/10.15847/cisrnyn.mn1.2020.12.
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targeting rural NEETs. In my opinion, this is the most outstanding contribution of this manual, and also an original one, considering that to date no other efforts have been made with the intention of developing a grid of how to describe interventions dealing with rural NEETs. This manual offers, therefore, valuable contributions for upcoming research efforts within and beyond RNYN, including: (a) a complete methodological framework for future case stu-dies; (b) practical tools to conduct field research than can be combined with many different methodological approaches (qualitative, mixed-methods, etc.); and, (c) strategic criteria for conducting research in complex settings such as community-based programs. In addition, this manual sets the necessary conditions to present evidence-based conclusions about programs targeting rural NEETs, further aiding policy-makers to opt for solutions that clearly produce better results. This manual would not have been possible without the efforts and best knowledge from its editorial team. Therefore, as the Chair of RNYN, but also in a more personal note, I would like to thank Claudia Petrescu, Emre Erdogan and Paul Flynn for the impeccable and rigorous way in which they conducted all the process. I would also like to thank the Working Group 2 mem-bers traversing many countries who contributed to this document.