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Journal articles on the topic 'Edward L. Bernays'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Obradović, Đorđe. "DOPRINOS EDWARDA BERNAYSA DAVANJU UPORABNE VRIJEDNOSTI JAVNOMU MIŠLJENJU." South Eastern European Journal of Communication 5, no. 1 (2023): 33–41. http://dx.doi.org/10.47960/2712-0457.2023.1.s.5.33.

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Knjiga Edwarda L. Bernaysa Kristaliziranje javnog mišljenja objavljena 1923. godine opće je prihvaćena kao početak odnosa s javnošću kao znanstvene discipline i suvremenih odnosa s javnošću kao praktične djelatnosti zasnovane na istraživanjima, analizama, strateškim promišljanjima i planiranjima. Bernays je teorijsku podlogu za svoju knjigu crpio iz spoznaja drugih autora koje je s uvažavanjem citirao. Među njima posebno se ističe autor Walter Lippmann i Javno mnijenje, njegovo nezaobilazno djelo u komunikacijskim znanostima iz 1922. godine. Analizom diskursa u ovome radu dokazuje se da je Ber

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2

Aumercier, Sandrine. "Edward L. Bernays et la propagande." Revue du MAUSS 30, no. 2 (2007): 452. http://dx.doi.org/10.3917/rdm.030.0452.

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3

Tomić, Zoran, Miro Radalj, and Siniša Kovačić. "KRISTALIZIRANJE JAVNOG MIŠLJENJA." South Eastern European Journal of Communication 5, no. 1 (2023): 11–25. http://dx.doi.org/10.47960/2712-0457.2023.1.s.5.11.

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Stotinu je godina prošlo od izlaska Kristaliziranja javnog mišljenja (mnijenja), prve knjige s područja odnosa s javnošću koju je objavio američki psiholog, teoretičar i praktičar Edward L. Bernays. Knjiga je u vrijeme izlaska pobudila ogroman interes stručne javnosti. Godinama je služila kao teorijski i praktičan vodič brojnim komunikacijskim praktičarima, ali i akademskoj zajednici. E. Bernays svoj pogled na odnose s javnošću proširuje u knjigama Propaganda (Propaganda), koju objavljuje 1928. godine, te Odnosi s javnošću (Public Relations) iz 1952. godine. Kako bi se sagledao kontekst knjige

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4

Philbin, Guy, and David M. Keepnews. "Edward L. Bernays and Nursing’s Code of Ethics: An Unexplored History." Nursing History Review 22, no. 1 (2014): 144–58. http://dx.doi.org/10.1891/1062-8061.22.144.

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5

Dumcombe, Stephen, and Larry Tye. "The Father of Spin: Edward L. Bernays and the Birth of Public Relations." New England Quarterly 72, no. 3 (1999): 495. http://dx.doi.org/10.2307/366899.

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6

L'Etang, Jacquie. "The father of spin: Edward L. Bernays and the birth of public relations." Public Relations Review 25, no. 1 (1999): 123–24. http://dx.doi.org/10.1016/s0363-8111(99)80133-7.

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7

Souza de Cursi, Hugo. "Edward L. Bernays, la vérité et la démocratie : de la publicité aux relations publiques." Zilsel N°8, no. 1 (2021): 22. http://dx.doi.org/10.3917/zil.008.0022.

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8

Bąbel, Agnieszka. "Ulotne jak dym? Kryptoreklama i przemiany obyczajów – o kampanii Polskiego Monopolu Tytoniowego na łamach "Kobiety Współczesnej" w latach 1931-1932 [Ephemeral as smoke? Crypto-advertising and change of customs – about Polish Tobacco Monopoly campaigns in a magazine "Kobieta Współczesna" [Modern Woman] in 1931-1932]." Napis XXII (2016) (December 30, 2016): 150–78. https://doi.org/10.18318/napis.2016.1.10.

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The paper is a dispute with the theses propagated in 1930s about backwardness and primitivism of Polish press advertising. The analysis of a series of texts published in the Warsaw’s weekly “Kobieta Współczesna” [Modern Woman] between October 1931 and November 1932 indicates astonishing similarity to the methods used in the USA by Edward L. Bernays, the father of <em>public relations</em>, in 1928-1929. The texts camouflaged as feature articles about fashion, good manners and decency or quasi stories and health warnings are aiming to create in female readers positive a

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9

Topić, Martina. "An analysis of the smoking debate ahead of Bernays’ “Torches of Freedom” campaign through the lens of the New York Times coverage (1870–1929)." Journal of Historical Research in Marketing 13, no. 3/4 (2021): 214–30. http://dx.doi.org/10.1108/jhrm-05-2021-0019.

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Purpose The purpose of this paper is to analyse the social debate on women, health and smoking in the New York Times from 1870 until 1929. The paper aimed to establish whether smoking for women was a form of oppression and whether it was publicly known that smoking is harmful in decades preceding the “Torches of Freedom” campaign run by Edward L. Bernays. This criticism for engineering women’s smoking, and thus harming women’s health up to today causes harm to the reputation of the public relations (PR) industry. Design/methodology/approach Articles were analysed per decade and a total of 294

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10

Cereci, Sedat. "Küresel Stratejilerin Oluşumunda İletişimin Ekonomi Politiğinin Rolü." ATLAS Journal International Refereed Journal On Social Sciences 10, no. 54 (2024): 78–84. https://doi.org/10.5281/zenodo.12591376.

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Bu çalışmada, yüksek iletişim teknolojileri aracılığıyla toplumları manipüle etme ve insanlar üzerinde egemenlik kurma girişimleri ve teknikleri ele alınmaktadır. Edward S. Herman ve Noam Chomsky’nin Propaganda Modeli ve Edward L. Bernays’in Rıza Mühendisliği kuramları, iletişim teknolojisinin en yüksek olduğu dönemde canlı pratiklerini bulurken; dünyada erk sahibi olmak ve insanları denetlemek isteyenlerin de temel başvuru araçları olmuştur. İlkel çağlardaki klan yaşamı form değiştirerek modern çağlarda da devam etmekt

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11

Dessaux, Pierre-Antoine. "Le commerce de l’ignorance : le cabinet de relations publiques Edward L. Bernays, de la Première Guerre mondiale à la Guerre Froide, 1914-1961." Entreprises et histoire 116, no. 3 (2024): 140–41. https://doi.org/10.3917/eh.116.0140.

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12

Qausya, Anindya Aulia, and Sophia Bernadette. "Strategic Marketing Public Relations for Brand Elevation: A Case Study of the #JacquelleDisneyEdition Campaign." Journal of Communication & Public Relations 2, no. 2 (2023): 80–102. http://dx.doi.org/10.37535/105002220245.

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The strategic Marketing Public Relations (MPR) efforts of Jacquelle Beaute, especially through their collaboration with Disney, have significantly enhanced brand awareness. Using the three fundamental Public Relations functions defined by Edward L. Bernays, the brand has effectively communicated product knowledge via digital platforms like Instagram and TikTok, organized engaging events to influence public behavior, and maintained strong public relationships. Key strategies involving publication, events, sponsorship, and media identity have played vital roles. Publications on Instagram and Tik

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13

Takač, Franjo, and Vladimir Vegar. "MEDIJI I ODNOSI S JAVNOŠĆU – TEORIJSKI PRIKAZI M. MCLUHANA I E. L. BERNAYSA." South Eastern European Journal of Communication 5, no. 1 (2023): 101–9. http://dx.doi.org/10.47960/2712-0457.2023.1.s.5.101.

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Ovaj rad prikazuje teorijske aspekte bavljenja medijima i odnosima s javnošću dvaju velikana, Marshalla McLuhana i Edwarda L. Bernaysa, čiji se stručni rad istovremeno približava, dodiruje, a potom udaljava na dijametralno suprotne strane. Prvi se bavi teorijom medija s ciljem informiranja javnosti, a drugi teorijom i strategijom medijskih sadržaja kojima je cilj formirati javnost. McLuhan kao medijski prorok koji je prvi predvidio internet i umreženo društvo prožeto novim tehnologijama te Bernays kao utemeljitelj odnosa s javnošću koji je zaslužan za brojne društvene trendove zasigurno su obi

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14

Mardiyya, Inda Robbiyatul. "DAMPAK PROPAGANDA GERAKAN MENABUNG JEPANG TERHADAP EKONOMI MASYARAKAT DI PULAU JAWA (1942-1945)." Estoria: Journal of Social Science and Humanities 5, no. 1 (2024): 748–64. https://doi.org/10.30998/je.v5i1.3351.

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Penelitian ini bertujuan untuk mengetahui historis dari dampak propaganda gerakan menabung Jepang terhadap ekonomi masyarakat di Pulau Jawa (1942-1945). Metode yang digunakan menggunakan metode penelitian sejarah, meliputi heuristik, kritik, interprestasi dan histiografi. Teori analisis yang digunakan dalam penelitian ini menggunakan teori propaganda yang dikemukakan oleh Edward L Bernays, teori ini digunakan guna menganalisis propaganda yang merupakan bentuk komunikasi massa yang sering kali digunakan oleh individu maupun kelompok sebagai media untuk menyebarkan suatu keyakinan atau doktrin.

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15

ALMANSA MARTÍNEZ, ANA MARÍA. "Normas de publicación.- Guidelines." Revista Internacional de Relaciones Públicas 1, no. 1(ene-jun) (2011): 169–72. http://dx.doi.org/10.5783/revrrpp.v1i1(ene-jun).15.

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Normas para autores/asGuidelinesI. AportacionesLa Revista Internacional de Relaciones Públicas publica dos números al año y acepta resultados de investigaciones, estudios, experiencias y reseñas bibliográficas, especialmente del ámbito internacional, escritos en español, inglés, francés o portugués. Los trabajos deben ser originales, sin haber sido publicados en ningún otro medio ni estar en proceso de publicación, siendo responsabilidad de los autores el cumplimiento de esta norma.II. Proceso editorialLa Revista Internacional de Relaciones Públicas comunicará la recepción de los trabajos envi

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16

Amer, Ramses. "Vietnam - From a Chinese City in the Heart of Peacetime Vietnam. By Gontran De Poncins. Translated from French by Bernard Frechtman. Introduction by EDWARD L. ROBINSON. Palo Alto: Trackless Sands Press, 1991. Pp. 256. Introduction, Illustrations." Journal of Southeast Asian Studies 30, no. 1 (1999): 200–202. http://dx.doi.org/10.1017/s0022463400008328.

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17

Peretz, Don. "Harry S. Allen and Ivan Volgyes, eds., Israel, the Middle East, and U.S. Interests (New York: Praeger, 1983). Pp. 179. - Mari On Mushkat, ed., Violence and Peace-Building in the Middle East (Munich, New York, London, Paris: K. G. Saur, 1981). Pp. 192. - Steven L. Spiegel, ed., The Middle East and the Western Alliance (London: Allen & Unwin, 1982). Pp. 252. - Edward Bernard Glick, The Triangular Connection: America, Israel, and American Jews (London: Allen & Unwin, 1982). Pp. 174. - Dan Tschirgi, The Politics of Indecision: Origins and Implications of American Involvement with the Palestine Problem, Praeger Special Studies (New York: Praeger, 1983). Pp. 358. - Montague Kern, Television and Middle East Diplomacy: President Carter's Fall 1977 Peace Initiative, Occasional Papers Series (Washington, D.C.:Center for Contemporary Arab Studies, Georgetown University, 1983). Pp. 58. - D. Edward Kmox, The Making of a New Eastern Question: British Palestine Policy and the Origins of Israel. 1917–1925 (Washington, D.C.:The Catholic University of America Press, 1981). Pp. 225. - Bruce Hoffman, The Failure of British Militariy Strategy Within Palestine 1939–1947, Underground and Resistance Studies (Jerusalem: Bar-Ilan University Press, 1983). Pp. 136. - William J. Olson, Britain's Elusive Empire in the Middle East, 1900–1921: An Annotated Bibliographiy, Themes in European Expansion: Exploration, Colonization, and the Impact of Empire, vol. 2 (New York, London: Garland Publishing, 1982). Pp. 425. - Daniel J. Elazar, ed., Judea, Samaria, and Gaza: Views on the Present and Future (Washington, D.C. and London:American Enterprise Institute for Public Policy Research, 1982). Pp. 234. - Maxime Rodinson, Israel and the Arabs, 2nd ed., translated by Michael Pen and Brian Pearce (New York, London:Penguin, 1982). Pp. 364." International Journal of Middle East Studies 17, no. 3 (1985): 397–401. http://dx.doi.org/10.1017/s0020743800029305.

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18

Fridiani, Afrilien. "Dasar-dasar Corporate Public Relations." January 18, 2022. https://doi.org/10.5281/zenodo.5873192.

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Dasar-dasar Corporate Public Relations Perkembangan public relations di pelopori oleh Ivy Letbetter dan Edward L Bernays. Public relations adalah kemampuan humas untuk memaksimalkan tujuan dari manajemen meraih citra positif di masyarakat. Adapun tujuan yang ingin dicapai PR adalah untuk membangun kepercayaan kepada masyarakat kepada perusahaan sehingga terjalin hubungan positif antara perusahaan dan masyarakat. Adapun fungsi dari public relations adalah untuk menjelaskan kepada masyarakat dan mengkonfirmasi semua hal guna mencapai tujuan perusahaan. 

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19

Gracia Gómez, Alfonso A. "Información para moldear la mente de las masas." Agora. Papeles de Filosofía 43, no. 1 (2024). https://doi.org/10.15304/ag.43.1.8790.

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El presente artículo pretende acercarse a la difícil situación en que queda el oficio del periodismo tras el auge de Internet y las redes sociales. Tras presentar la necesidad de reflexionar acerca de la posibilidad de que exista un fundamento común entre los medios de comunicación “tradicionales” y los nuevos mass media, el artículo desarrolla la respuesta que se da a este problema desde el pensamiento del experto en relaciones públicas Edward L. Bernays. Para ello se analizan los presupuestos subjetivos que ponían en juego las tesis del autor de Propaganda, en particular el concepto de “masa

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20

Souza de Cursi, Hugo. "Le commerce de l’ignorance : le cabinet de relations publiques « Edward L. Bernays », de la Première Guerre mondiale à la Guerre froide, 1914-1961." L'Atelier du CRH, December 30, 2023. http://dx.doi.org/10.4000/acrh.30313.

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21

Gagné, Natacha. "Anthropologie et histoire." Anthropen, 2017. http://dx.doi.org/10.17184/eac.anthropen.060.

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On a longtemps vu l’histoire et l’anthropologie comme deux disciplines très distinctes n’ayant pas grand-chose en partage. Jusqu’au début du XXe siècle, l’histoire fut essentiellement celle des « civilisés », des Européens et donc des colonisateurs. Si les colonisés n’étaient pas complètement absents du tableau, ils étaient, au mieux, des participants mineurs. L’anthropologie, pour sa part, s’est instituée en ayant pour objet la compréhension des populations lointaines, les « petites sociétés », autochtones et colonisées, ces populations vues comme hors du temps et de l’histoire. Cette situati

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22

"Erratum for the Report: "Early allopolyploid evolution in the post-Neolithic Brassica napus oilseed genome" by B. Chalhoub, F. Denoeud, S. Liu, I. A. P. Parkin, H. Tang, X. Wang, J. Chiquet, H. Belcram, C. Tong, B. Samans, M. Correa, C. Da Silva, J. Just, C. Falentin, C. S. Koh, I. Le Clainche, M. Bernard, P. Bento, B. Noel, K. Labadie, A. Alberti, M. Charles, D. Arnaud, H. Guo, C. Daviaud, S. Alamery, K. Jabbari, M. Zhao, P. P. Edger, H. Chelaifa, D. Tack, G. Lassalle, I. Mestiri, N. Schnel, M.-C. Le Paslier, G. Fan, V. Renault, P. E. Bayer, A. A. Golicz, S. Manoli, T.-H. Lee, V. Ha Dinh Thi, S. Chalabi, Q. Hu, C. Fan, R. Tollenaere, Y. Lu, C. Battail, J. Shen, C. H. D. Sidebottom, X. Wang, A. Canaguier, A. Chauveau, A. Berard, G. Deniot, M. Guan, Z. Liu, F. Sun, Y. P. Lim, E. Lyons, C. D. Town, I. Bancroft, X. Wang, J. Meng, J. Ma, J. C. Pires, G. J. King, D. Brunel, R. Delourme, M. Renard, J.-M. Aury, K. L. Adams, J. Batley, R. J. Snowdon, J. Tost, D. Edwards, Y. Zhou, W. Hua, A. G. Sharpe, A. H. Paterson, C. Guan, P. Wincker." Science 345, no. 6202 (2014): 1260782. http://dx.doi.org/10.1126/science.1260782.

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