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Journal articles on the topic 'Effect of ads'

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Published: 5 June 2025

Last updated: 2 August 2025

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1

Jin, Hyun Seung, Gayle Kerr, and Jaebeom Suh. "Impairment effects of creative ads on brand recall for other ads." European Journal of Marketing 53, no. 7 (2019): 1466–83. http://dx.doi.org/10.1108/ejm-10-2017-0674.

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Purpose The creativity-based facilitation effect, well documented by previous research, shows that creative advertisements (ads) are more memorable than regular (or less creative) ads, that is, creativity facilitates memory. This current research aims to extend our understanding by investigating the impact of creativity on regular ads and competitive advertising. It examines whether creative ads impair the memorability of regular ads to determine whether a “creativity-based impairment effect” exists. Design/methodology/approach Three experiments were conducted. Experiment 1 tested creativity-b

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2

Sebastian, Wenning. "Use and Effect of Google Ads Effect of Google Ads for Marketing Success." International Journal of Management and Humanities (IJMH) 6, no. 3 (2021): 23–26. https://doi.org/10.35940/ijmh.B1402.116321.

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The present article examines success factors by using and implementing google ads in enterprises. In order to assess the importance of google ads for marketing success, the first step is to classify the importance of google as a search platform. Measured in terms of page views, google was the clear market leader in the search engine market with a market share of 87.66 percent, ahead of Bing and Yahoo. 5.8 billion search queries per day - two trillion search queries per year - also generate opportunities for companies to present themselves and win customers. The results of this research suggest

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Wang, Wenji, and Yi Zhao. "Reaction Rate Constants of CH4(ads) ⇌ CH3(ads) + H(ads) on Ni(111): The Effect of Lattice Motion." Journal of Physical Chemistry A 119, no. 52 (2015): 12953–61. http://dx.doi.org/10.1021/acs.jpca.5b08787.

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4

Lee, Posen, Ping-Chia Li, Chin-Hsuan Liu, Hung-Yu Lin, Chien-Yu Huang, and Ching-Lin Hsieh. "Practice Effects, Test–Retest Reliability, and Minimal Detectable Change of the Ruff 2 and 7 Selective Attention Test in Patients with Schizophrenia." International Journal of Environmental Research and Public Health 18, no. 18 (2021): 9440. http://dx.doi.org/10.3390/ijerph18189440.

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Background: The Ruff 2 and 7 Selective Attention Test (RSAT) is designed to measure selective attention. It tests automatic detection speed (ADS), automatic detection errors (ADE), automatic detection accuracy (ADA), controlled search speed (CSS), controlled search errors (CSE), and controlled search accuracy (CSA). The purpose of this study was to examine the test–retest reliability, practice effect, and minimum detectable change (MDC) of the RSAT in patients with schizophrenia. Methods: A total of 101 patients with schizophrenia completed the RSAT twice at a 4-week interval. The intra-class

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singh, Jiya. "EFFECT OF COMMERCIAL ADS ON CONSUMER BEHAVIOUR." International Journal of Advanced Research 7, no. 2 (2019): 1072–75. http://dx.doi.org/10.21474/ijar01/8582.

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Kwon, Yeji, and Heejun Lee. "When TV Ads and Digital Ads Meet : Cross-media Advertising Effect and Advertising Effect According to Multimedia Usage." Advertising Research 125 (June 30, 2020): 62–89. http://dx.doi.org/10.16914/ar.2020.125.62.

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Sadeghi, J., B. Pourhassan, S. Tahery, and F. Razavi. "Holographic Schwinger effect with a deformed AdS background." International Journal of Modern Physics A 32, no. 10 (2017): 1750045. http://dx.doi.org/10.1142/s0217751x17500452.

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In this paper, we consider a deformed AdS background and study the effect of deformation parameter on the pair production rate of the Schwinger effect. The electrostatic potential is important for the pair production in the holographic Schwinger effect. In this paper, we analyze the electrostatic potential in a deformed AdS background and investigate the effect of deformation parameter which may be useful to test the AdS/QCD. In the case of zero temperature, we find that the larger value of the deformation parameter leads to a smaller value of separation length of the test particles on the pro

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Dobrinić, Damir, Iva Gregurec, and Dunja Dobrinić. "Examining the factors of influence on avoiding personalized ads on Facebook." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu/Proceedings of Rijeka Faculty of Economics: Journal of Economics and Business 39, no. 2 (2021): 401–28. http://dx.doi.org/10.18045/zbefri.2021.2.401.

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Ad personalization is becoming the dominant promotional tactic, further enhanced by new technologies applications. Greater efficiency is the main goal of such an advertising approach, but it can cause the appearance of the so-called “privacy paradox” that can induce negative consumer reactions in terms of avoiding such ads. This paper investigates the factors influencing the avoidance of personalized ads communicated through the social network Facebook. Part of the research model deals with the impact of perceived personalization, perceived irritation, and perceived privacy concerns on skeptic

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Li, Li, Yingxiang Bian, and Zhenyi Yang. "Short-Term Effects of Fics and Cics Advertisements -Purchase Funnel Model Perspective." Journal of Education, Humanities and Social Sciences 2 (July 13, 2022): 172–75. http://dx.doi.org/10.54097/ehss.v2i.782.

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Based on various types of data such as clickstreams in e-commerce websites, this paper develops an evaluation model on the short-term effects of online advertisement of firm-initiated contacts (FICs) and customer-initiated contacts (CICs). The results show, it is found that the short-term effect of CICs brand ads is the largest (the short-term effect of brand paid search ads is the strongest), followed by CICs generic ads, and FICs ads has the weakest effect on instant consumption promotion.

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Nainggolan, Indriani Sandi Putri. "The Attitude of Generation Z Towards YouTube Skippable Ads: An Empirical Study on Lokalate Ads." Indonesian Journal of Business Analytics 1, no. 1 (2021): 17–32. http://dx.doi.org/10.54259/ijba.v1i1.11.

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As businesses’ marketing activities have migrated to various social media platforms, competition between advertisers to attain market’s attention is getting more intense. As a result, marketers began to involve manipulative and provocative strategies to steal market’s attention. This, however, lead to a boomerang effect where consumers develop negative attitude towards advertisement—especially among Generation Z as one of the biggest demographic groups. Aimed to fill in the knowledge gap regarding this issue, specifically in Medan, this research investigates how attitude towards advertisement

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Nainggolan, Indriani Sandi Putri. "The Attitude of Generation Z Towards YouTube Skippable Ads: An Empirical Study on Lokalate Ads." Indonesian Journal of Business Analytics 1, no. 1 (2022): 17–32. http://dx.doi.org/10.55927/ijba.v1i1.2.

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As businesses’ marketing activities have migrated to various social media platforms, competition between advertisers to attain market’s attention is getting more intense. As a result, marketers began to involve manipulative and provocative strategies to steal market’s attention. This, however, lead to a boomerang effect where consumers develop negative attitude towards advertisement—especially among Generation Z as one of the biggest demographic groups. Aimed to fill in the knowledge gap regarding this issue, specifically in Medan, this research investigates how attitude towards advertisement

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12

Putri, Fara Hajar Puspita, and Tantri Yanuar Rahmat Syah. "The Role of Dreams of Ads and Exposure to Ads on Purchase Intention with The Moderation Effect of Price." Jurnal Manajemen Teori dan Terapan| Journal of Theory and Applied Management 14, no. 3 (2021): 280. http://dx.doi.org/10.20473/jmtt.v14i3.30244.

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This study examines dream of ads and exposure to ads on purchase intention, moderated by Price, and Dreams of Ads as mediating variables. This study aims to explore the relationship between these variables to provide additional information in marketing science and to provide information in the field of marketing in creating managerial strategies for companies. The respondents of this research are individuals who have dreamed of their dream products in Indonesia. The analysis test of this research used the method of the Structural Equation Model (SEM). The total sample in this study was 180 res

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Cian, Luca, Chiara Longoni, and Aradhna Krishna. "Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion." Journal of Marketing Research 57, no. 3 (2020): 489–508. http://dx.doi.org/10.1177/0022243720904758.

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Ads promising a desired change are ubiquitous in the marketplace. These ads typically include visuals of the starting and ending point of the promised change (“before/after” ads). “Progression” ads, which include intermediate steps in addition to starting and ending points, are much rarer in the marketplace. Across several consumer domains, the authors show an ad-type effect: progression ads foster spontaneous simulation of the process through which the change will happen, which makes these ads more credible and, in turn, more persuasive than before/after ads (Studies 1–3). The authors also sh

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14

Waade, Anne Marit. "Imagine Paradise in Ads." Nordicom Review 31, no. 1 (2010): 15–33. http://dx.doi.org/10.1515/nor-2017-0118.

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Abstract Paradise has been a significant concept in tourism as well in consumer culture. The present article demonstrates how paradise is presented as visual, spatial and ideal concepts in ads, and how they illustrate imagination as a central communicative effect in marketing and consumer culture. Through an analysis of selected consumer and tourism ads for TV and cinema presented in Denmark, the author points out different ways of reflecting viewers’ imagination of paradise as a place and condition. The author outlines a theoretical framework for understanding imagination from a media-specifi

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15

Goic, Marcel, Rodolfo Álvarez, and Ricardo Montoya. "The Effect of House Ads on Multichannel Sales." Journal of Interactive Marketing 42 (May 2018): 32–45. http://dx.doi.org/10.1016/j.intmar.2017.12.001.

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16

Kim, Sang Pyo. "Schwinger effect, Hawking radiation and Unruh effect." International Journal of Modern Physics D 25, no. 13 (2016): 1645005. http://dx.doi.org/10.1142/s021827181645005x.

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We revisit the Schwinger effect in de Sitter (ds), anti-de Sitter (Ads) spaces and charged black holes, and explore the interplay between quantum electrodynamics (QED) and the quantum gravity effect at one-loop level. We then advance a thermal interpretation of the Schwinger effect in curved spacetimes. Finally, we show that the Schwinger effect in a near-extremal black hole differs from Hawking radiation of charged particles in a nonextremal black hole and is factorized into those in an Ads space and a Rindler space with the surface gravity for acceleration.

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Wenning, Sebastian. "Use and E ffect of Google Ads Effect of Google Ads for M arketing S uccess." International Journal of Management and Humanities 6, no. 3 (2021): 23–26. http://dx.doi.org/10.35940/ijmh.b1402.116321.

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Abstract:

The present article examines success factors by using and implementing google ads in enterprises. In order to assess the importance of google ads for marketing success, the first step is to classify the importance of google as a search platform. Measured in terms of page views, google was the clear market leader in the search engine market with a market share of 87.66 percent, ahead of Bing and Yahoo. 5.8 billion search queries per day - two trillion search queries per year - also generate opportunities for companies to present themselves and win customers. The results of this research suggest

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18

Thota, Sweta, and Ricardo Villarreal. "The effect of disparaging humor and offensiveness in hijacked advertising: the moderating effect of ad hijacking recognition." Journal of Consumer Marketing 37, no. 4 (2020): 433–43. http://dx.doi.org/10.1108/jcm-03-2019-3147.

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Purpose What happens when an ad parody is created with subtle, professional changes to text and imagery, making it almost indistinguishable from the original corporate brand ad? This paper labels this limiting condition of ad parodies as hijacked advertising. Can viewers of such ads recognize whether the ad is hijacked or not? Also, what are the effects of using the dimensions of disparaging humor and offensiveness, commonly used in hijacked ads, on attitudes toward the brands in these ads and a propensity to engage in negative word-of-mouth (WOM) behavior? Results show that ad hijacking recog

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19

Nian, Tingting, Yuheng Hu, and Cheng Chen. "Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising." Information Systems Research 32, no. 2 (2021): 605–32. http://dx.doi.org/10.1287/isre.2020.0985.

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In this paper, we exploit a large-scale TV program, the Super Bowl 2016, to investigate the impact of television program–induced emotions on viewers’ online word-of-mouth (WOM) behavior on Twitter toward the Super Bowl ads aired during the game. The results obtained from a difference-in-differences analysis support our hypotheses on the direct and congruence effects of television program–induced emotions. Findings on the direct effect suggest that television program–induced emotional shocks (e.g., frustration after a fumble or joyness after a touchdown) have a significant effect on the arousal

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20

Aspara, Jaakko, and Amitav Chakravarti. "Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads." European Journal of Marketing 49, no. 5/6 (2015): 943–67. http://dx.doi.org/10.1108/ejm-11-2013-0661.

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Purpose – This article aims to focus on product-featuring advertising targeted to stock investors – that is, ads that provide investors with impressions about the company’s products, over and above financial information. The purpose is to explicate and test the psychological mechanisms by which such ads may exert influence on investors. Design/methodology/approach – An experiment is conducted with a representative sample of real investors, to test the effect and explore the underlying mechanisms. Two additional laboratory experiments reveal moderating factors of this effect. Findings – The res

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Pur Damayanti, Cheery, Dara Ninggar, and Catur Sugiarto. "The effect of influencer advertising on the intention to buy Wardah cosmetics in Indonesia." Innovative Marketing 20, no. 1 (2024): 88–100. http://dx.doi.org/10.21511/im.20(1).2024.08.

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Brands use influencers to approach their target market and promote their products. When influencers advertise and recommend cosmetic products, their followers are more likely to believe they are high-quality and safe. This study aims to determine whether advertising value affects purchase intention through attitude toward ads and brand attitude as mediator variables. Respondents in this study were Instagram users in Indonesia who had seen Ayana Jihye Moon’s advertising posts for Wardah products on Instagram. Data were collected through an online questionnaire from 312 respondents. This study u

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최은영 and JangSunHwang. "Ads effectiveness of ambiguous ads message: focusing on moderating effect of need for cognition and ambiguity tolerance." Korean Journal of Consumer and Advertising Psychology 12, no. 2 (2011): 405–26. http://dx.doi.org/10.21074/kjlcap.2011.12.2.405.

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23

Liu, Zhang-Cheng, and Yan-Gang Miao. "Noncommutative Corrections to the Minimal Surface Areas of the Pure AdS Spacetime and Schwarzschild-AdS Black Hole." Universe 8, no. 10 (2022): 524. http://dx.doi.org/10.3390/universe8100524.

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Based on the perturbation expansion, we compute the noncommutative corrections to the minimal surface areas of the pure AdS spacetime and Schwarzschild-AdS black hole, where the noncommutative background is suitably constructed in terms of the Poincaré coordinate system. In particular, we find a reasonable tetrad with subtlety, which not only matches the metrics of the pure AdS spacetime and Schwarzschild-AdS black hole in the commutative case, but also makes the corrections real rather than complex in the noncommutative case. For the pure AdS spacetime, the nocommutative effect is only a loga

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Roda-Sales, Alba, Margarita Vergara, Joaquín L. Sancho-Bru, Verónica Gracia-Ibáñez, and Néstor J. Jarque-Bou. "Effect on hand kinematics when using assistive devices during activities of daily living." PeerJ 7 (October 8, 2019): e7806. http://dx.doi.org/10.7717/peerj.7806.

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Assistive devices (ADs) are products intended to overcome the difficulties produced by the reduction in mobility and grip strength entailed by ageing and different pathologies. Nevertheless, there is little information about the effect that the use of these devices produces on hand kinematics. Thus, the aim of this work is to quantify this effect through the comparison of kinematic parameters (mean posture, ROM, median velocity and peak velocity) while performing activities of daily living (ADL) using normal products and ADs. Twelve healthy right-handed subjects performed 11 ADL with normal pr

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Raj, Mishra, and Amit Prakash Dr. "The impact of social media on commercialization and promotion of consumer goods." International Journal of Trends in Emerging Research and Development 1, no. 1 (2024): 259–62. https://doi.org/10.5281/zenodo.13368523.

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The findings show that various age groups and genders see the problem of advertising ethics differently. This research provides strong evidence that consumers' sensitivity to ethical concerns grows in tandem with their age and level of education. When asked about their purchasing intentions, more women said they would stop buying a company's product if it aired ads that they felt were immoral. The research also found that people are more likely to have unfavorable opinions of a corporation whose ads they perceive as being immoral. Businesses in the city may use the survey as a guide to better

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Morad, R., and K. Bitaghsir Fadafan. "The anisotropy effect on jet using AdS/CFT Correspondence." Journal of Physics: Conference Series 889 (September 2017): 012014. http://dx.doi.org/10.1088/1742-6596/889/1/012014.

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GARDNER, JONATHAN. "Direct-to-Consumer Ads Found to Have Little Effect." Skin & Allergy News 39, no. 11 (2008): 78. http://dx.doi.org/10.1016/s0037-6337(08)70873-8.

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GARDNER, JONATHAN. "DTC Drug Ads May Have Little Effect, Study Says." Ob.Gyn. News 43, no. 19 (2008): 26. https://doi.org/10.1016/s0029-7437(08)70626-8.

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Voráček, Martin, and Jakub Hospodka. "Measurement of Contrails Using ADS-B Data." MAD - Magazine of Aviation Development 4, no. 17 (2016): 27. http://dx.doi.org/10.14311/mad.2016.17.07.

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Air transport contributes to climate changes not only by greenhouse gas production but also because of production of contrails. The effect of contrails is less scientifically understood compared to greenhouse gases according to IPCC [3]. In order to be able to research the effect of contrails on the atmosphere, it is necessary to identify their realistic frequency of occurrence and to define the relationship between their occurrence and other factors. The effort to identify and monitor contrails and their dependence on the type of air traffic is the objective of SGS project.

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Roose, Gudrun, and Lana Mulier. "Healthy Advertising Coming to Its Senses: The Effectiveness of Sensory Appeals in Healthy Food Advertising." Foods 9, no. 1 (2020): 51. http://dx.doi.org/10.3390/foods9010051.

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With increasing obesity rates and the daily overload of unhealthy food appeals, an important objective for advertising today is to promote healthy food consumption. According to previous research, sensory food advertisements referring to multiple senses—a combination of visual (sight), tactile (touch) and olfactory (smell) cues—evoke more positive sensory thoughts and, therefore, higher taste perceptions than advertisements referring to a single sense (e.g., only taste cues). However, this research only focused on sensory advertising for unhealthy food. The current research investigates how se

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Zhang, Yu Huan. "Print Ads "Three-Dimensional" Form of Research." Advanced Materials Research 912-914 (April 2014): 1892–95. http://dx.doi.org/10.4028/www.scientific.net/amr.912-914.1892.

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In the two-dimensional plane to refine core design of visual elements and will direct the important influence on the processing of space, space of display design also inevitable need considering the visual elements and plane of coordination and unity. The multimedia advertising originality and product value very clever combination of strong visual impact. To regard the "visibility" disorders, caused by the wrong is increasingly being used, to increase the rate of visual attention and increasing the effect of the ornamental interest. Plane outdoor advertising performance breakthrough in the pla

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Çiçek, Mesut, İrem Eren-Erdoğmuş, and İkram Daştan. "What Makes Consumers Recall Banner Ads in Mobile Applications." EMAJ: Emerging Markets Journal 7, no. 1 (2017): 11–16. http://dx.doi.org/10.5195/emaj.2017.122.

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The uses of mobile advertisements are increasing their popularity across the world. Companies can gather information about the mobile users based on their locations, lifestyle, and preferences via GPS, cookies and browsing history and embed highly personalized banner ads in mobile applications. However, in the literature there is hardly any work on the effectiveness of these highly personalized in-app banner ads. The aim of the study is to reveal which factors affect the effectiveness of in-app banner ads. An experimental study was designed and 209 subjects participated. The results of Ordinal

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Roques, Jérôme, and Alfred B. Anderson. "Pt 3 Cr ( 111 ) Alloy Effect on the Reversible Potential of OOH(ads) Formation from O2(ads) relative to Pt(111)." Journal of Fuel Cell Science and Technology 2, no. 2 (2004): 86–93. http://dx.doi.org/10.1115/1.1867972.

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A quantum mechanical study of O2 and OOH adsorption on Pt(111) and on a Pt monolayer on Pt3Cr(111) is presented. The calculated adsorption energies are used to predict the reversible potential for O2 reduction to OOH(ads) on these surfaces. The resulting 0.43V for Pt(111) and 0.49V for the Pt skin on the Pt3Cr(111) are far from the 1.23V reversible potential for the four-electron reduction to water. However, OOH(ads) easily dissociates over Ptn sites (n⩾2) to OH(ads) and O(ads), the latter forming with a reduction potential greater than 1.23V and the resulting heat loss contributes to the over

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Christian, Joshua, Febby Karissa, Boas Handoyo, and Ferdi Antonio. "The Effect of Perceived Ads Personalization Toward Online Impulse Buying Tendency with Mediating and Moderating Variables, Evidence from Indonesian Millennial E-Commerce Customers." KINERJA 25, no. 1 (2021): 103–20. http://dx.doi.org/10.24002/kinerja.v25i1.4357.

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E-commerce business grows over time and has changed retail business behavior all over the world. To expand, e-commerce uses ads personalization to study customer needs and track customer behavior. This study aims to analyze the effect of perceived ads personalization towards online impulse buying tendency. The research model hypothesized the effect of perceived ads personalization towards online impulse buying tendency. The mediating variables in this study are perceived novelty, privacy concerns, advertising value, perceived relevance, creepiness, affective reactance, and attitudes towards ad

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Jung, Minah H., and Clayton R. Critcher. "How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform." Journal of Marketing Research 55, no. 1 (2018): 147–61. http://dx.doi.org/10.1509/jmr.14.0654.

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Enacted in an effort to discourage negative political advertising, American regulations mandate that candidates endorse their ads (“My name is ___, and I approve this message.”). Four studies suggest that mandatory endorsements enhance the perceived credibility of some ads these regulations were designed to discourage. This research tests for what types of messages mandatory endorsements have this effect, and why. Mandatory endorsements boosted evaluations of policy-focused attack ads—those typically plagued by overcomeable skepticism—but had no consistent effect on positive or character-focus

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Nadeem-ul-islam and Prince A. Ganai. "Quantum corrections to AdS black hole in massive gravity." International Journal of Modern Physics A 34, no. 35 (2019): 1950225. http://dx.doi.org/10.1142/s0217751x19502257.

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In this paper, we investigate the effect of quantum corrections on the thermodynamics of AdS black hole in massive gravity. We compute the leading order corrections to the entropy of AdS black hole and then plot the entropy as a function of event horizon radius so as to have a comparative analysis between the corrected and the uncorrected entropy densities. Furthermore, we also evaluate the first-order leading corrections to other thermodynamic quantities like free energy, internal energy, pressure, enthalpy, and Gibbs free energy and later plot these quantities against event horizon radius fo

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Berenbaum, Erin, and Amy E. Latimer-Cheung. "Examining the Link Between Framed Physical Activity Ads and Behavior Among Women." Journal of Sport and Exercise Psychology 36, no. 3 (2014): 271–80. http://dx.doi.org/10.1123/jsep.2013-0207.

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Gain-framed messages are more effective at promoting physical activity than loss-framed messages. However, the mechanism through which this effect occurs is unclear. The current experiment examined the effects of message framing on variables described in the communication behavior change model (McGuire, 1989), as well as the mediating effects of these variables on the message-frame–behavior relationship. Sixty low-to-moderately active women viewed 20 gain- or loss-framed ads and five control ads while their eye movements were recorded via eye tracking. The gain-framed ads attracted greater att

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Berlian, Christian Wahyu. "Traffic online ads design through Advertising effectiveness “A case of online banner ads on the Tribun Bali website page”." REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES 2, no. 2 (2021): 91–103. http://dx.doi.org/10.38043/revenue.v2i2.4164.

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Advertising has a very important role in achieving a company's goals. Of course, the advertising made by the company must be effective so that the purpose of the advertisement is made to the public and right on target. There are many factors that affect the effectiveness of advertising such as the stimulus of advertising, advertising messages, and advertising media. The purpose of this study is to examine the effect of Advertising Stimulus, Advertising Messages, and Advertising Media on Advertising Effectiveness. The object of this research is the TribunBali website and the number of responden

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Ishaan Tyagi and Pallavi Tyagi. "Surrogate Advertisement and its impact." Global Journal of Management and Sustainability (MAS) [ISSN: 2583-4460] 1, no. 2 (2023): 19–28. http://dx.doi.org/10.58260/j.mas.2202.0109.

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The industries have always one standing defence that why shouldn’t a brand be allowed to advertise their products like alcohol and tobacco; they already pay large amount in the form of taxes. Although the tobacco ads have stopped up to an extent, but both of these industries, i.e. Alcohol and tobacco, show their ads in disguise, these often promote another product under the brand or similar looking but changed product and create similar effect on the minds of people. Studying these effects is one of the main aims of this study, we aim to use primary data and conduct survey to see what people a

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Judge, Shana M. "The Effect of Measures Taken by Craigslist to Screen Online Ads for Commercial Sex." Social Science Computer Review 36, no. 3 (2017): 296–310. http://dx.doi.org/10.1177/0894439317716911.

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A 2017 U.S. Senate subcommittee report charging employees at backpage.com with editing the website’s online ads for prostitution has revived debate over the willingness and ability of such websites to screen ads for unlawful commercial sex activity. This study sheds light on the controversy by revisiting the dispute surrounding similar advertising on craigslist.com . Using an observational pre–post research design, I examined unique data collected from commercial sex ads on a North Carolina Craigslist site to assess the impact of enhanced ad screening measures that Craigslist implemented to ad

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Hadining, Aulia. "The Effect of Motivation-Opportunity-Ability (MOA) Framework in SME's Social Media Marketing Adoption." International Journal of Innovation in Enterprise System 4, no. 01 (2020): 66–77. http://dx.doi.org/10.25124/ijies.v4i01.49.

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This research aimed to find out the factors which affected UKM/SME (small and medium sized enterprises) in adopting Facebook Ads. The factors utilized adoption model which has been developed in previous research by inserting Opportunity and Ability factors as a moderating effect between the influence of intention to use facebook ads toward the adoption of facebook ads. The background of this study was the need for the demand for the use of information technology, especially social networking in SME communication with consumers. This was intended to make SMEs survive in current technological de

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Bohannon, N. Kimberly, and Stephen L. Young. "Effect of Warnings in Advertising on Adolescents' Perceptions of Risk for Alcohol Consumption." Proceedings of the Human Factors and Ergonomics Society Annual Meeting 37, no. 14 (1993): 974–78. http://dx.doi.org/10.1177/154193129303701409.

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The present study examined the effect of warning labels in alcohol advertising on the perception of risk for alcohol consumption. Under incidental conditions, subjects from two age groups, young (M = 13.6 years) and older (M = 23.3 years), examined a collection of magazine ads. Three of the ads in the booklet were for alcoholic beverages and these were either accompanied by a warning or the warning was absent. When present, the warnings were manipulated by the orthogonal combination of text voice (2nd vs. 3rd person) and pictorial (presence vs. absence) in a between-subjects design. A fifth co

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Schröer, Katrin, Montaha Alshawabkeh, Sebastian Schellhorn, Katrin Bronder, Wenli Zhang, and Anja Ehrhardt. "Influence of Heparan Sulfate Proteoglycans and Factor X on species D Human Adenovirus Uptake and Transduction." Viruses 15, no. 1 (2022): 55. http://dx.doi.org/10.3390/v15010055.

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More than 100 human adenovirus (Ad) types were identified, of which species D comprises the largest group. Heparan sulfate proteoglycans (HSPGs) were shown to function as cell surface receptors for cell binding and uptake of some Ads, but a systematic analysis of species D Ads is lacking. Previous research focused on Ad5 and blood coagulation factor X (FX) complexes, which revealed that Ad5 can transduce cells with low expression levels of its main coxsackievirus-adenovirus receptor in the presence of high HSPG expression levels in a FX dependent manner. Based on our reporter gene-tagged Ad-li

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Keski-Vakkuri, Esko, and Per Kraus. "Effective theory of the quantum Hall effect in AdS/CFT." Journal of High Energy Physics 2008, no. 09 (2008): 130. http://dx.doi.org/10.1088/1126-6708/2008/09/130.

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Lien, Nai-Hwa, and Yi-Ling Chen. "Narrative ads: The effect of argument strength and story format." Journal of Business Research 66, no. 4 (2013): 516–22. http://dx.doi.org/10.1016/j.jbusres.2011.12.016.

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Koçak, Aylin, Nicolas Dirix, Wouter Duyck, Maaike Schellaert, and Eva Derous. "Older and younger job seekers’ attention towards metastereotypes in job ads." PLOS ONE 19, no. 10 (2024): e0312323. http://dx.doi.org/10.1371/journal.pone.0312323.

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Building on social identity theory and cognitive models on information processing, the present paper considered whether and how stereotyped information in job ads impairs older/younger job seekers’ job attraction. Two eye-tracking experiments with older (Study 1) and younger job seekers (Study 2) investigated effects of negatively metastereotyped personality requirements (i.e., traits) on job attraction and whether attention to and memory for negative information mediated these effects. Within-participants analyses showed for both older and younger job seekers that job attraction was lower whe

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Gong, Feng Xun, Kai Wang, and Yan Qiu Ma. "An Algorithm to Separate 1090ES ADS-B Signals." Advanced Materials Research 875-877 (February 2014): 2158–63. http://dx.doi.org/10.4028/www.scientific.net/amr.875-877.2158.

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Multiple 1090ES ADS-B signals may be overlapped in the receiver systems on the ground. At the same time, 1090ES ADS-B signals may be interfered by A/C replies with the same carrier frequency. To address these problems, firstly, principle component analysis (PCA) is employed to pre-whiten the observed signals in order to reduce the relevance between signals. Then extended projection algorithm (EPA) is applied to separate 1090ES ADS-B signals. Effect of the separated signal is verified by simulation. The performance of this algorithm is also analyzed in several aspects. Simulation results show t

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Chung, Jai-Ik, Kyu-Do Yun, and Gwi-Gon Kim. "The Influence of Ambiguity in Ads on Perceived Interpretation Difficulty and Attitude toward Ads: Moderating Effect of Thinking Style." Journal of Digital Convergence 13, no. 6 (2015): 141–50. http://dx.doi.org/10.14400/jdc.2015.13.6.141.

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Belhaj, A., A. El Balali, W. El Hadri, M. A. Essebani, M. B. Sedra, and A. Segui. "Kerr-AdS black hole behaviors from dark energy." International Journal of Modern Physics D 29, no. 09 (2020): 2050069. http://dx.doi.org/10.1142/s0218271820500698.

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We investigate the critical behaviors of four-dimensional Kerr-AdS black holes from quintessential Dark Energy (DE) contributions. Using a moduli space, coordinated by the DE state parameter [Formula: see text] and the quintessence field intensity [Formula: see text], we deal with three different [Formula: see text]-models. By elaborating analytical formulas of relevant thermodynamical quantities denoted by [Formula: see text], we find significant similarities and distinctions. Precisely, for the [Formula: see text]-model, we show that DE contributions stabilize such black holes. For the [Form

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Orangzab, Orangzab, Muhammad Ismail, Minhas Akbar, et al. "Effect of in-stream ads on viewer’s attitude to purchase—The moderating role of viewer’s control." Journal of Infrastructure, Policy and Development 8, no. 8 (2024): 5401. http://dx.doi.org/10.24294/jipd.v8i8.5401.

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Research in the field of online advertising has focused on the effect of in-stream ads on viewers’ attitudes and intentions to purchase. However, little is known regarding the crucial role of viewer’s control in terms of the ‘skip ad option’ towards the attitude to purchase. This research aims to investigate the effect of in-stream ads on viewers’ attitudes to purchasing with the moderating role of viewer control. Primary data was collected from respondents of Vehari district of Pakistan through a questionnaire based on 5 points Likert scale. 370 questionnaires were incorporated after excludin

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