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Journal articles on the topic 'Effective Business Strategies'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Wiranda Nur Aisyah and Anas Hidayat. "Business Design And Business Implementation In Mo.Dessert Businesses." International Journal of Business and Quality Research 2, no. 02 (2024): 112–22. https://doi.org/10.63922/ijbqr.v2i02.899.

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The aim of writing this final assignment is to test the implementation of a business design for dessert box desserts with a focus on marketing through the Word of Mouth approach and marketing via social media. The aim of writing this final assignment is to develop an effective approach to increase brand awareness, consumer engagement and sales by maximizing effective production and marketing processes, as well as providing added value to products. The research results show that integrating Word of Mouth strategies, such as customer testimonials and personal recommendations, with social media m

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Liu, Xueqing. "Effective Strategies for Cross-Cultural Business Negotiations." International Journal of Global Economics and Management 3, no. 3 (2024): 189–99. http://dx.doi.org/10.62051/ijgem.v3n3.24.

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With the acceleration of globalization, cross-cultural business negotiations have become increasingly important in international trade and business cooperation. This paper aims to explore effective strategies for conducting business negotiations in different cultural contexts, helping companies succeed in cross-cultural environments. Through a review of existing literature and analysis of multiple case studies, this paper identifies common challenges in cross-cultural business negotiations, such as language barriers, communication misunderstandings, differences in negotiation styles, and varyi

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Nwabuatu, Emmanuel Nnajiubah Ph.D. "Strategies for Effective Succession Planning in Family Business." Journal of Global Interdependence and Economic Sustainability 3, no. 8 (2024): 59–69. https://doi.org/10.5281/zenodo.14674000.

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<em>Succession planning in family businesses is essential for ensuring their long-term survival and stability. This study explores effective strategies for managing succession transitions, including documenting core values, involving family members, ensuring financial stability, and engaging external advisors. The importance of clear communication, establishing a governance structure, and addressing family dynamics are highlighted. The study emphasizes the need for formalizing succession plans and developing the next generation of leaders to maintain business continuity. These strategies colle

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qizi, Abidova Shahloxon Abdulbosit. "FORMATION OF INVESTMENT POTENTIAL IN SMALL BUSINESS ACTIVITIES AND STRATEGIES FOR EFFECTIVE UTILIZATION." International Journal of Advance Scientific Research 4, no. 4 (2024): 79–83. http://dx.doi.org/10.37547/ijasr-04-04-14.

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The article delves into the intricacies of cultivating investment potential within small businesses and explores avenues for its optimal utilization. By analyzing key factors contributing to investment potential formation and outlining strategic directions for its effective use, this study aims to offer insights beneficial for small business owners, policymakers, and stakeholders. Drawing upon theoretical frameworks and empirical evidence, the article underscores the significance of proactive management approaches in enhancing investment potential and fostering sustainable growth in the small

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Tiwari, Vaishali, and Pooja Chaturvedi. "EFFECTIVE BUSINESS COMMUNICATION: KEY TO SUCCESS." BSSS Journal of Management 14, no. 1 (2023): 41–59. http://dx.doi.org/10.51767/jm1405.

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Communication is the process of communicating thoughts or information from one person to another. We translate our ideas into effective communication when we do it in a straightforward manner. When two parties communicate, one acts as the transmitter and the other as the receiver. For a Business to succeed, effective communication is crucial. Without communication with its customers, employees, or other businesses, a business cannot function. Effective corporate communication is crucial because it builds brand recognition and client loyalty. It strengthens the bonds between management and empl

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Yola Roudhatun Ainy. "Effective Digital Marketing Strategies To Optimize Digital Business." ORGANIZE: Journal of Economics, Management and Finance 4, no. 1 (2025): 100–109. https://doi.org/10.58355/organize.v4i1.118.

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Digital marketing has become an essential element in modern business strategies, especially in the ever-evolving digital age. This article explains the importance of digital marketing in optimizing business, focusing on the various strategies that can be implemented to achieve specific business goals. In this context, knowledge of target audience characteristics, selection of the right digital platform, and provision of quality content are key. In addition, this article discusses various digital marketing strategies, including SEO, SEM, social media marketing, and the use of influencers. By ut

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Emilia Sari, Ria, Muhtosim Arief, Mohammad Hamsal, and Rano Kartono Rahim. "Determinants of sustainability performance in information technology companies: Cooperation through strategic alliances and business strategies." Problems and Perspectives in Management 22, no. 4 (2024): 310–23. http://dx.doi.org/10.21511/ppm.22(4).2024.24.

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The rapid progress in information technology has presented both opportunities and challenges for companies, particularly within the IT industry in Indonesia. This study examines the impact of hybrid business strategies and corporate strategic alliances on the sustainability performance of IT companies. Adopting quantitative methods, data were collected from 389 management professionals in IT companies through a structured questionnaire. The analysis employed structural equation modeling (SEM) to assess the relationships between hybrid business strategies, strategic alliances, and sustainabilit

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Mirzaeva Faziljanovna, Dilafruz, and Gao Yongqian. "Effective Business Strategy for International Strategic Performance: An Empirical Study of Chinese Construction Firms." International Journal of Management Science and Business Administration 2, no. 3 (2014): 43–55. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.23.1005.

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To build on the research of strategic management we conducted an empirical study in the context of international performance. Three principal strategies, according to Porters generic strategy theory: cost leadership cost-focus and differentiation respectively, were tested in our research model. Quantitative empirical analysis of international strategy on a sample of 58 Chinese firms was conducted to determine strategies that lead to enhanced strategic performance. We utilized survey strategy encompassing questionnaire data collection. The collected data was analyzed using SPSS statistical pack

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Cassia, Fabio, and Francesca Magno. "A framework to manage business-to-business branding strategies." EuroMed Journal of Business 14, no. 2 (2019): 110–22. http://dx.doi.org/10.1108/emjb-08-2018-0047.

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PurposeIn the past decades, a growing body of studies has assessed the importance of brands in business-to-business (B2B) markets. However, until date, a comprehensive understanding of B2B branding strategies is lacking. Hence, the purpose of this paper is to develop a framework to select and manage B2B branding strategies.Design/methodology/approachThis study’s arguments are developed in line with MacInnis’s (2011) guidelines on conceptual contributions in marketing.FindingsAs a result of the arguments of this study, a framework is developed to identify the relationships between the types of

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Kothari, Taksh. "Effective Strategies For Small Startups To Attract Venture Capital." IOSR Journal of Business and Management 26, no. 9 (2024): 55–64. http://dx.doi.org/10.9790/487x-2609035564.

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In essence, for small startups, securing VC is a major breakthrough for growing and scaling up their business. The paper now zeroes in on the tactics that small startups can employ to capture, to a larger extent, the potential attention of VCs. The most critical strategies in order to engage VCs will be what this discussion will be based on as we turn into a collection of previous literature, case studies, and expert insights. Forge a Convincing Business Model: One solid business model is what lies at the core of how to attract VC investment. How a startup can sketch out its value proposition,

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Pracheva, N. Yu. "Optimization of costs in the enterprise. Effective strategies for business." Entrepreneur’s Guide 14, no. 2 (2021): 164–69. http://dx.doi.org/10.24182/2073-9885-2021-14-2-164-169.

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The article is devoted to an effective methods of cost optimization in small business. All of them, used at the right time, make it possible to improve the situation and maximize profits by reducing costs.«The process of cost optimization cannot be started for a while and then stopped. It is necessary to understand that business process, investment and procurement management should be considered in the long term from the point of view of cost optimization. First of all, it concerns new projects, new equipment and new technologies» — the most important thesis of this article. The author offers

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Ubayi, Anthonia U., and Abisola Esther Hamzat. "Strategies for effective business education instruction in post pandemic period." Journal of Professional Secretaries and Office Administrators 29, no. 1 (2022): 215–25. http://dx.doi.org/10.69984/jopsoa.v29i1.99.

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Frey, Robert S. "Effective Small Business Response Strategies to Federal Government Competitive Procurements." J. of Business and Management 4, no. 1 (1997): 40–74. http://dx.doi.org/10.1504/jbm.1997.141031.

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Wagner, Donna M. "Managing for Quality in Home Health Care: Effective Business Strategies." Journal For Healthcare Quality 15, no. 2 (1993): 44–45. http://dx.doi.org/10.1097/01445442-199303000-00019.

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Frick, Jan. "Establishing Effective Business/ Stakeholder Networks to Underpin Regional Digital Strategies." International Journal of Business and Management 18, no. 4 (2023): 63. http://dx.doi.org/10.5539/ijbm.v18n4p63.

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This paper explores the importance of establishing effective business and stakeholder networks to underpin regional digital strategies. It discusses the different types of networks, their structure and functionality, and the benefits and challenges associated with collaboration. The paper also discusses the components of a digital strategy, including infrastructure, systems, and key performance indicators, and the role of digitalization, lean and agile processes in achieving these goals. Using the Cluster for Industrial Asset Management (CIAM) in Stavanger as an example, the paper highlights t

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K, Sreepriya, and Anshuman Sharma. "Role of Effective Social Media Strategies in Enhancing Business Growth." Journal of Advances and Scholarly Researches in Allied Education 20, no. 3 (2023): 535–42. https://doi.org/10.29070/7s3yw646.

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Unparalleled possibilities to connect audiences, develop brand identity, and drive growth have surfaced via social media, making it a revolutionary tool for companies. This research delves at how different industries might benefit from social media methods that work to improve company performance. Facebook, Instagram, LinkedIn, and Twitter are just a few of the many social media sites that companies can use to expand their audience, strengthen relationships with existing customers, and ultimately improve sales and market share. Quality content, targeted audiences, and engagement metrics are th

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BLYZNIUK, Andrii. "Alternative strategies of business development." Economics. Finances. Law 5, no. - (2023): 66–68. http://dx.doi.org/10.37634/efp.2023.5.14.

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Introduction. A necessary condition for raising and improving the economic situation in Ukraine is the improvement of the management structure of the organization, the introduction of modern management methods, namely strategic management. In today's unstable conditions of business, it is very important to understand the purpose of one's existence and the clarity of establishing further actions according to the plan, because often most companies are forced to close down their activities. It is for this purpose that a development strategy is developed and implemented for the long-term perspecti

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Sizova, Darina A., Tatyana V. Sizova, and Nikolai A. Volobuev. "FAMILY BUSINESS AS THE FOUNDATION OF SMALL BUSINESS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/3, no. 146 (2024): 26–30. http://dx.doi.org/10.36871/ek.up.p.r.2024.05.03.004.

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In the context of growing competition and dynamic changes in consumer demand, a comprehensive analysis of the successful experience of the largest players is becoming increasingly relevant to form effective strategies for developing their own business in the retail sector. This article discusses the preferred strategies for the development of family business as the foundation of small business.

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Anni, Annalisa. "Constructivism and business strategy." Rivista Italiana Costruttivismo 3, no. 2 (2015): 17–30. http://dx.doi.org/10.69995/qjxt6250.

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The work aims to analyze some of the business processes involved in the creation and management of companies through the instruments provided by the Personal Construct Theory. Particular attention will be given to business positioning strategies and to some of the most common risks of business failure with the intention of identify, within the PCP framework, some possible guidelines for building and maintaining an effective and productive company.

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Koval, Zoriana, and A. Tkachenko. "SMM strategy as an effective business acceleration tool." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 2024, no. 2 (2024): 57–65. https://doi.org/10.23939/smeu2024.02.057.

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Social media has become an indispensable tool for business development, accelerating its growth and generating demand, going beyond a simple platform for communication. Today, most successful entrepreneurs realize the importance of a social media presence. In order to achieve maximum effect, it is necessary to actively and purposefully work on creating an SMM strategy that will help not only generate demand but also develop leadership skills among employees. The purpose of the article is to find ways to improve the efficiency of enterprises, options for successful implementation of their busin

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Salamah, Siti Nuraeni. "Financial Management Strategies to Improve Business Performance." Journal of Contemporary Administration and Management (ADMAN) 1, no. 1 (2023): 9–12. http://dx.doi.org/10.61100/adman.v1i1.3.

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In the business world, company performance is very important. Business performance is influenced by various factors such as strategy, human resource management, financial management, and business environment. Effective and efficient financial management is essential to ensure business sustainability and growth. The purpose of this study is to discuss appropriate financial management strategies to improve business performance. The methodology used in this study is descriptive analytical method using secondary data obtained from various sources such as academic journals, books, and company finan

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Shi, Huanhuan, Shrihari Sridhar, Rajdeep Grewal, and Gary Lilien. "Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets." Journal of Marketing 81, no. 2 (2017): 25–44. http://dx.doi.org/10.1509/jm.15.0358.

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When a sales representative (rep) leaves a business-to-business firm, a crucial link with the rep's customers becomes severed. The firm reassigns those customers to different sales reps (either existing reps or new hires) in a manner that mitigates potential sales losses. What causal effect do sales rep departures have on customer-level revenue, and which sales rep replacement strategies are more effective? Using data from a Fortune 500 firm and a difference-in-differences analysis with correction for selection bias, the authors show that sales rep transitions lead to 13.2%–17.6% losses in ann

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Hackman, Katarina. "Fit for Purpose: Strategies for Effective Implementation of Regulations." Compliance & Regulatory Journal, no. 5 (November 1, 2008): 33–38. https://doi.org/10.5281/zenodo.15250482.

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This article considers how organisations should respond to new or changed regulations. Based on an examination of regulations in Australia, three features are identified that provide insights into the appropriate implementation focus: the mandatory nature of regulations, their complexity and duration. A strategic response framework using these features is presented to guide the choice of an approach that is ‘fit for purpose’ by targeting efforts and resources to achieve the intended outcome of the regulation. This also provides a rationale and value proposition when discussing the

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Wasfika, Hesti, Ibnu Aswat, and Angga Permadi Karpriana. "Marketing Strategy of Small Business Management in Improving Business Profit." Jurnal Ilmiah Manajemen Kesatuan 12, no. 5 (2024): 1585–94. http://dx.doi.org/10.37641/jimkes.v12i5.2769.

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Marketing strategies such as price, location, and promotion are crucial in optimizing revenue. This research aims to identify effective marketing strategies to increase the profits of Lavender Laundry by using SWOT analysis. A qualitative research approach with a case study method is used, focusing on Lavender Laundry as a single research object. Data collection is carried out through interviews with the owner, observations of laundry operations, and secondary data from relevant documents. This approach provides insights into the challenges faced, such as competition from similar businesses, a

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Panwar, Diksha, Amitabh Bhargava, Sailaja Bohara, and Shivendra Singh Chaudhary. "Neuromarketing insights for effective advertising strategies." Neuropsychological Trends, no. 36 (November 2024): 107–32. http://dx.doi.org/10.7358/neur-2024-036-panw.

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This study tries to illuminate the most prominent contributions of neuromarketing and its tools in advertising from 1976 to 2023. The present study addresses research questions. Data was collected over the timespan from 1996 to 2023 and focused on high-quality research articles published in the English language from subject areas like business, management & accounting, social science, psychology, neuroscience, art, and humanities from the Scopus database. For further analysis, the PRISMA framework, Bibliometrix, and Vosviewer were used. The study highlights that neuromarketing in advertisi

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Rapolu, Naresh Kumar. "IMPLEMENTING COST-EFFECTIVE OPTIMISATION STRATEGIES FOR SAP WORKLOADS ON AZURE." International Scientific Journal of Engineering and Management 03, no. 11 (2024): 1–7. https://doi.org/10.55041/isjem02150.

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The research paper has delved into the concept of SAP workloads and their importance in the modern business world. The study has shed light on the different reasons why cost-effective optimisation strategies are required by businesses to effectively manage their SAP workloads on Azure. The final proton of the research work has identified the different strategies that can help a company supervise the way in which their SAP workloads are functioning and achieve a competitive advantage in their respective business sector. Keywords- SAP, Cloud computing, Cost-effective optimisation strategies, SAP

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Bondar, Iuliia, and Vladyslav Deineka. "BUSINESS DEVELOPMENT STRATEGIES: SENSE, TYPES, FEATURES." Development of Management and Entrepreneurship Methods on Transport (ONMU) 84, no. 3 (2023): 77–88. https://doi.org/10.31375/2226-1915-2023-3-77-88.

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The questions raised in the study have practical significance, since the formulation of a development strategy is especially important for enterprises operating in dynamic markets with uncertain parameters of the external environment, as it requires flexibility in the formulation of strategies.The company's development strategy as a fundamental component of the company's activity, its importance and role in the company's activity, as well as the types of company's development strategies were studied.The article examines and analyzes the main basic strategies of enterprise development: producti

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Lima, Sungida Akther, and Md Mostafizur Rahman. "Effective Strategies for Implementing D&I Programs." International Journal of Research and Innovation in Social Science VIII, no. XII (2025): 1154–68. https://doi.org/10.47772/ijriss.2024.8120096.

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In a rapidly globalizing business environment, Diversity and Inclusion (D&I) programs are essential for organizations aiming to build a culture that values and leverages differences. However, the implementation of D&I programs in cross-cultural work environments presents unique challenges, from navigating cultural differences to addressing language barriers and resistance to change. This article provides a comprehensive look at how organizations can implement effective D&I programs across borders, discussing the advantages of D&I in fostering innovation, employee satisfaction,

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Dr., Raj Vayyavur. "Effective BPM Strategies to Minimize Waste and Maximize Efficiency." European Journal of Advances in Engineering and Technology 6, no. 1 (2019): 138–43. https://doi.org/10.5281/zenodo.13789777.

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This research paper examines the critical role of Business Process Management (BPM) in streamlining business operations, with a focus on reducing costs, minimizing waste, and boosting efficiency. The study explores the fundamental principles of BPM, including stakeholder interviews, process mapping techniques, and the documentation of current and future states. Through a comprehensive analysis of existing literature and case studies, this paper investigates the best practices, current challenges, lessons learned, and future directions in BPM implementation. The research highlights the importan

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Razak, Ismail. "Implementing Marketing Strategies in the Tax Preparation Business." Atestasi : Jurnal Ilmiah Akuntansi 6, no. 2 (2023): 741–52. http://dx.doi.org/10.57178/atestasi.v6i2.741.

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Tax preparation businesses are crucial in helping individuals and companies understand and comply with complex tax regulations. However, tax preparation businesses need to adopt relevant and innovative marketing strategies in the digital era and with increasing competition. This research aims to explore and analyze the implementation of effective marketing strategies in the context of tax preparation business. This research uses a qualitative approach with descriptive methods. The research results show that implementing marketing strategies in the tax preparation business positively impacts in

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VIDOMENKO, O.I. "The importance of mastering the skills of conducting commercial negotiations and knowledge of communication strategies in the context of the formation of market relations." Market Relations Development in Ukraine №7-8(242-243)2021 139 (October 11, 2021): 105–11. https://doi.org/10.5281/zenodo.5561221.

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Relevance of the research topic. In the conditions of the formation of market relations, it is extremely important to be able to establish mutually beneficial business relationships with partners (including international ones) in business and with representatives of government agencies. The negotiation process has become an integral part of any business activity. Business negotiation skills and knowledge of communication strategies are the key to effective negotiations and informed management of this process. Formulation of the problem. A specialist's lack of certain knowledge and psycholo

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Smith, Andrew D. A., Suwen Chen, and John Millar. "Effective Strategies to Promote the Teaching of History in Business Schools." Academy of Management Proceedings 2021, no. 1 (2021): 11531. http://dx.doi.org/10.5465/ambpp.2021.11531abstract.

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Mi Young Park, W. Tracy Dillon, and K. L. Mitchell. "Korean Business Letters: Strategies for Effective Complaints in Cross-Cultural Communication." Journal of Business Communication 35, no. 3 (1998): 328–45. http://dx.doi.org/10.1177/002194369803500302.

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Olkhovska, Olena V., Tatiana O. Parfyonova, and Artur O. Brazhnichenko. "BUSINESS ANALYSIS AND PROJECT MANAGEMENT IN IT: EFFECTIVE STRATEGIES AND PRACTICES." Collection of Scientific Publications NUS, no. 3(496) (2024): 94–98. http://dx.doi.org/10.15589/znp2024.3(496).14.

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Magnus, Nkwachukwu-Iwinosa EBEH. "HARNESSING CONFLICT: STRATEGIES FOR EFFECTIVE MANAGEMENT IN BUSINESS AND INTERPERSONAL RELATIONSHIPS." COLMASS JOURNAL 9, no. 2 (2025): 52–62. https://doi.org/10.5281/zenodo.14715212.

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This study investigates strategies for effective conflict management in business and interpersonalrelationships, with a particular focus on the role of communication, emotional intelligence, powerdynamics, and cultural sensitivity. The research aims to explore how these factors influence conflictresolution outcomes and enhance interpersonal and organisational relationships. A survey researchdesign was adopted, with data collected from 383 employees of Presco Plc in Edo State, Nigeria, using astructured questionnaire. The study’s findings reveal significant relationships between communica

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Manoj, Gudala. "Effective User Acceptance Testing Strategies for Successful ERP Integration." European Journal of Advances in Engineering and Technology 8, no. 11 (2021): 121–26. https://doi.org/10.5281/zenodo.13626880.

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This white paper elaborates on the indispensable status of User Acceptance Testing to ensure the successful integration of ERP solutions. It turns out to be an omnibus in the development and exercise of effective UAT processes by discussing the best practices, common hurdles, and success metrics. The paper is directed at guiding an organization on the best ways possible to ensure it reaps the maximum return on investment in ERPs through sound UAT principles. In this respect, referring to recent trends in the industry and research to make out a view of aligning UAT with business objectives and

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SPRINKEL, BERYL W. "STRATEGIES FOR EFFECTIVE FISCAL POLICY." Contemporary Economic Policy 6, no. 4 (1988): 25–31. http://dx.doi.org/10.1111/j.1465-7287.1988.tb00542.x.

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Phanindra Kumar Kankanampati, Rahul Arulkumaran, Shreyas Mahimkar, Aayush Jain, Dr. Shakeb Khan, and Prof.(Dr.) Arpit Jain. "Effective Data Migration Strategies for Procurement Systems in SAP Ariba." Universal Research Reports 8, no. 4 (2021): 250–67. http://dx.doi.org/10.36676/urr.v8.i4.1389.

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Data migration is a critical process in ensuring the seamless integration of procurement systems like SAP Ariba, especially during upgrades or system transformations. Effective migration strategies are essential to avoid data loss, maintain data integrity, and ensure business continuity. This paper explores key strategies for effective data migration within procurement systems, focusing on SAP Ariba’s capabilities. It outlines the challenges organizations face, including data inconsistency, volume, and complexity, which can cause delays or errors if not handled appropriately. Best practices, s

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Nikabadi, Mohsen Shafiei, and Shams-O.-Zoha Zamanloo. "A Multidimensional Structure for Describing the Influence of Supply Chain Strategies, Business Strategies, and Knowledge Management Strategies on Knowledge Sharing in Supply Chain." International Journal of Knowledge Management 8, no. 4 (2012): 50–70. http://dx.doi.org/10.4018/jkm.2012100103.

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The main goal of this study is to present a multidimensional structure for relationship between Supply Chain Strategies, Business Strategies, and Knowledge Management Strategies with Knowledge Sharing in Supply Chain of the Automotive Industry of Iran. This is an applied research and has done as a Survey, Correlation and cause-effect research. In this research, confirmative factor analysis, correlation test, co-linearity test, and path analysis were used. Innovation aspect of the study is making a comprehensive view to relationship between supply chain strategies, business strategies, and know

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Gülsoy, Tanses, Özlem Özkanlı, and Richard Lynch. "Effective international expansion strategies of emerging countries: the strategies that helped Arçelik." Management Research Review 36, no. 1 (2012): 4–32. http://dx.doi.org/10.1108/01409171311284567.

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PurposeThis paper aims to present the case study of Arçelik, which has become Turkey's leading manufacturer and exporter of home appliances, as a means of offering insight into why, how and with what results companies from developing countries expand internationally.Design/methodology/approachPrimary data have been drawn from in‐depth interviews conducted with senior executives and industry experts, and this has been based on a statistical analysis of the export and international strategies of Turkish home appliance and television set industry.FindingsThe evidence indicates that international

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qizi, Abidova Shahloxon Abdulbosit. "DIRECTIONS FOR THE FORMATION OF INVESTMENT POTENTIAL OF SMALL BUSINESS ACTIVITY AND ITS EFFECTIVE USE." International Journal Of Management And Economics Fundamental 4, no. 12 (2024): 84–89. https://doi.org/10.37547/ijmef/volume04issue12-09.

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The formation of investment potential in small businesses is crucial for fostering sustainable economic development. This article explores the strategies and directions to cultivate investment potential and examines the effective utilization of investments within the small business sector. Through theoretical analysis and practical frameworks, we propose approaches to strengthen small business investment capabilities, ensuring enhanced competitiveness and economic contribution.

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Srivastava, Abhishek. "Analyzing Effective Digital Marketing Strategies for Online Merchants." European Economic Letters Vol 13, Issue 3 (2023) (2023): 701–8. https://doi.org/10.52783/eel.v13i3.352.

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In today's extremely competitive business environment, digital marketing has evolved into an essential component that must be present for an online retailer to achieve success and sustain development. The purpose of this research is to investigate successful digital marketing methods for online retailers, with a particular emphasis on gaining an understanding of the main components that contribute to the accomplishment of a digital marketing campaign. In the beginning of the paper, we discuss the significance of digital marketing in the context of online retailers. More specifically, we fo

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Gavrić, Tanja. "Conflict management strategies in family business." Ekonomski vjesnik 34, no. 1 (2021): 101–14. http://dx.doi.org/10.51680/ev.34.1.8.

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Purpose: The aim of this paper is to determine, theoretically and empirically, which strategies are most commonly used to manage conflict situations and to what extent conflict management strategies have an effect on knowledge transfer between owners and successors in family businesses in Bosnia and Herzegovina. This research empirically establishes a link between conflict management strategies and knowledge transfer. Methodology: In addition to theoretical conceptualization, the paper presents quantitative empirical research confirming the validity of the proposed hypothesis. Results: The res

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Rudrawar, Dr. Sachin. "An Analysis of Global Business Strategies." International Journal of Advance and Applied Research 5, no. 32 (2024): 41–45. https://doi.org/10.5281/zenodo.13968551.

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<strong>Abstract: </strong> This research paper explores contemporary global business trends and strategies, focusing on how companies adapt to an increasingly complex and dynamic international environment. The study examines several key areas: digital transformation, sustainability, global expansion, resilience, and customer-centric strategies. Digital transformation, driven by advancements in artificial intelligence, automation, and data analytics, is reshaping business operations and customer interactions. Sustainability has become integral to corporate strategy, with companies prioritizing

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Tuttle, Alfred D., Jennifer L. Beck, Diane K. Willimack, Kevin P. Tolliver, Aryn Hernandez, and Cha-Chi Fan. "Experimenting with Contact Strategies in Business Surveys." Journal of Official Statistics 34, no. 2 (2018): 365–95. http://dx.doi.org/10.2478/jos-2018-0017.

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Abstract The U.S. Census Bureau conducted a series of experiments to evaluate alternative contact strategies. We hoped to identify effective mail strategies that increase timeliness of response and reduce the number of cases receiving more-costly follow-ups. These experiments were incorporated into the collection of several annual business surveys and one quarterly survey. This article summarizes results from five experiments whose designs are based on business survey decision-making and response processes. We obtained clear, positive results from tests involving manipulation of mail sequences

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Birmingham, Richard, Sue Hall, and Raouf Kattan. "Shipyard Technology Development Strategies." Journal of Ship Production 13, no. 04 (1997): 290–300. http://dx.doi.org/10.5957/jsp.1997.13.4.290.

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Effective development strategies for shipyards need to recognize the different economic and technological environments in which individual organizations operate. The benefits of implementing a given technology will vary according to the different cost structure, labor market and technological development of the individual shipyard. Specifically, capital investments in expensive hardware, can lead to a deterioration of the overall performance of the business, whereas improvement in the organization and practices of the business may produce improved performance from the existing hardware and fac

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Zbinska, Anna. "Nominative branding strategies in business and linguistic interpretation." Current issues of Ukrainian linguistics: theory and practice, no. 49 (2024): 154–68. https://doi.org/10.17721/apultp.2024.49.154-168.

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The author examines nominative branding strategies in the dynamics of the lavender business in Ukraine. It was determined that nominative branding strategies in business and linguistic analysis actualize multivariate criteria for choosing proper names: this generally affects the perception of the brand, its associative links with the relevant activity and the ability to attract the attention of consumers. Linguistic projection of the support of effective business is identified, which is manifested in the dynamization of branding in the representative spheres of public life. It is connected wit

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Success, Obieze Ewere. "Effective planning strategies and the delivery of strategic values in business organisations." International research journal of management, IT and social sciences 9, no. 4 (2022): 538–48. http://dx.doi.org/10.21744/irjmis.v9n4.2113.

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The research study takes a look at the impact of effective Planning on Organizational Productivity using Sterling bank Nigeria Plc as a case study. However, the research study makes use of primary data of questionnaire analysis and the estimation technique adopted in the study is spearman's rank correlation coefficient the objectives of the study are to determine the relationship between effective planning and organizational productivity and to also to examine whether effective Planning leads to employee's performance in an organization. Moreover, two hypotheses were tested using spearman's ra

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Zaichenko, V., and M. Buhaieva. "Features of Business Communication in the Hotel and Restaurant Business." Economic Herald of the Donbas, no. 4 (78) (2024): 91–100. https://doi.org/10.12958/1817-3772-2024-4(78)-91-100.

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The article focuses on analyzing the specific features of business communication in the hotel and restaurant industry, particularly within the context of Ukraine during martial law. It identifies the key factors that influence effective communication in this sector, such as cultural awareness, clear messaging, emotional intelligence, and the utilization of digital communication tools. The article further explores how the current socio-economic and crisis conditions, including supply chain disruptions, financial instability, and shifts in customer behavior, impact business relations in the hote

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Huang, Wen‐Hsien, and Tzu‐Da Lin. "Developing effective service compensation strategies." Journal of Service Management 22, no. 2 (2011): 202–16. http://dx.doi.org/10.1108/09564231111124226.

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