Relevant bibliographies by topics / Effectiveness of CRM

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Effectiveness of CRM'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Effectiveness of CRM"

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Agrawal, Shiv Ratan, and Divya Mittal. "Measuring CRM Effectiveness in Indian Stock Broking Services." Journal of Global Information Management 27, no. 1 (2019): 144–64. http://dx.doi.org/10.4018/jgim.2019010108.

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The article tried to develop a multi-item scale for analyzing CRM effectiveness (CRME) from the customer perspective in the Indian stock broking context. The results revealed that customer satisfaction could be improved through to build customer trust and customer involvement substantially by focusing on the CRM system which further influences customer retention and ultimately, customer loyalty within stockbroking services. The findings of the article will help stockbrokers and their managers for a tactical decision making of CRM system implementation and practices for customer perspective. Despite the huge investment in CRM systems by the stockbrokers, critics have remained unconvinced about the effectiveness of CRM for meeting desired business outcomes. The reason being that broking firms often perceive CRM systems as a specific technology solution rather than integrating customer needs with the firm's strategy, people and business process which generates a parallel need to develop a scale to measures CRM effectiveness in Indian stock broking services from the customer perspective.
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Hillebrand, Bas, Jurriaan J. Nijholt, and Edwin J. Nijssen. "Exploring CRM effectiveness: an institutional theory perspective." Journal of the Academy of Marketing Science 39, no. 4 (2011): 592–608. http://dx.doi.org/10.1007/s11747-011-0248-3.

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Oh, K., and G. Durden. "The finance-CRM nexus: measure of performance effectiveness." International Journal of Electronic Customer Relationship Management 1, no. 2 (2007): 184. http://dx.doi.org/10.1504/ijecrm.2007.016020.

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Lee, Ji Young, and Kim K. P. Johnson. "Cause-related marketing strategy types: assessing their relative effectiveness." Journal of Fashion Marketing and Management: An International Journal 23, no. 2 (2019): 239–56. http://dx.doi.org/10.1108/jfmm-03-2018-0032.

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Purpose The purpose of this paper is to investigate the effect of four types of cause-related marketing (CRM) strategies on consumer responses to a fashion brand and to assess the relative effectiveness of each. Design/methodology/approach An experiment was conducted with young adult consumers (n=344) and undergraduates (n=415). Using a between-subject design, each participant was randomly assigned to one of four CRM scenarios and completed a questionnaire. Findings Across all CRM conditions, the effect of CRM strategy on consumer responses (e.g. perceived brand distinctiveness/credibility/attractiveness, customer–brand identification, brand attitude, customer loyalty) was significant. The effect of corporate social responsibility image on perceived brand distinctiveness was strongest for cause-related event marketing, followed by cause-related experiential marketing, transaction-based CRM and sponsorship-linked marketing. Practical implications By providing information about the relative effectiveness of four types of CRM strategies, this research aids fashion marketers in their selection of the CRM strategy that generates the best performance. Adding an event component to their CRM activity would increase the effect of CRM strategies on consumer responses. Originality/value This research contributes to the extant literature on CRM by identifying types of CRM strategies, their relative effectiveness, and key variables (e.g., C–B identification) that explain the impact of CRM strategies on consumer responses.
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Padmavathy, C. J., and V. Sivakumar. "Dimensions of CRM Effectiveness and its Effect on Relationship Quality." International Journal of Customer Relationship Marketing and Management 3, no. 1 (2012): 1–17. http://dx.doi.org/10.4018/jcrmm.2012010101.

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Despite numerous studies in customer relationship management (CRM), research into CRM effectiveness is limited. The purpose of this study is to first identify the dimensions of customer relationship management effectiveness (CRME) and then investigate the effect of CRME dimensions on customer satisfaction, customer trust and customer commitment. Based on a sample of 458 Indian retail bank customers, the study has identified four dimensions of CRME, namely, reliability, process focus, customer focus and technology focus. It is found that CRME dimensions positively influence customer satisfaction; customer satisfaction positively affects customer trust and customer trust has positive effect on customer commitment. The study findings imply bank mangers that orchestration of all the four dimensions will increase the effectiveness of CRM practices and foster in enduring relationship with customers.
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Farooqi, Rashid, and Khalid Raza. "Effectiveness of e-CRM in Commercial Banks: Banker's Perspective." Asian Journal of Management 8, no. 2 (2017): 293. http://dx.doi.org/10.5958/2321-5763.2017.00045.2.

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Mithas, Sunil, Daniel Almirall, and M. S. Krishnan. "Do CRM Systems Cause One-to-One Marketing Effectiveness?" Statistical Science 21, no. 2 (2006): 223–33. http://dx.doi.org/10.1214/088342306000000213.

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Kaoud, Menatalla. "Investigation of Customer Knowledge Management." International Journal of Service Science, Management, Engineering, and Technology 8, no. 2 (2017): 12–22. http://dx.doi.org/10.4018/ijssmet.2017040102.

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This article examines the Customer Knowledge Management (CKM) as an integration between the approaches of Knowledge Management (KM) and Customer Relationship Management (CRM). In the context of CRM, three types of knowledge flows play a critical role in the interaction between the organization and its customers: “Knowledge for Customers”, “Knowledge from Customers”, and “Knowledge about Customers”. A central question address here from a resource-based perspective is: How these customer knowledge flows are used through CRM business processes to improve effectiveness? Adopting a case study methodology in a sales outsourcing enterprise, this paper presents an in-depth investigation of Customer Knowledge Management through the CRM business processes. This research will help companies in the implementation of Customer Knowledge Management enabling them to improve their CRM effectiveness.
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Gupta, Priya, Kanhaiya Singh, and Jyoti Kainth. "Enhancement of Efficiency and Effectiveness in Banking through CRM Systems." International Journal of Customer Relationship Marketing and Management 4, no. 2 (2013): 51–76. http://dx.doi.org/10.4018/jcrmm.2013040104.

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Financial Services Industry in India is experiencing robust growth and intensity of competition unlimited by geographical operations and multiple methods of service delivery, witnessed by the ever dynamic and increasing role of Information Technology (IT). Relationship Marketing has replaced traditional Transactional Marketing and in this direction, the concept and tools of customer relationship management (CRM) have become significantly important. This research paper examines the multi-fold impact of CRM systems on the growth and efficiency of plethora of banking operations. This empirical study is based on descriptive research design using questionnaire as the key research instrument. Descriptive statistics, Pearson correlation and Stepwise regression and chi-square were used to test the research hypotheses. Cross selling helps to retaining the customer and give more than one platform to engage with the client. It also gives employees an opportunity to learn various non-related products for their skill development for career progression. Banks can improve their efficiency by structured and scientific approach towards cross selling through implementation of CRM tools. Desired results can be obtained by training staff on various products and close tracking on sales process.
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Wali, Andy Fred. "Customer Relationship Management and Marketing Effectiveness." Paradigm 22, no. 2 (2018): 101–24. http://dx.doi.org/10.1177/0971890718787663.

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This article examines a comparative consumer study into the influence of firms’ customer relationship management (CRM) practices on their marketing effectiveness (ME) in the Nigeria and UK mobile telecommunications (MT) sectors. The qualitative multi-methods (focus groups [FGs] and secondary documents) were employed for data collection. The study involved six consumer FGs, three in Port Harcourt, Nigeria, and three in Huddersfield, UK. The author employed thematic and content analysis techniques to analyse the study data using NVivo 10 software. As per Nigerian study, it was revealed that firms’ CRM practices were not customer-friendly and had negative impacts on their ME, and these were motivated by external factors. Six themes showed support for improving consumers’ experiences. The UK study revealed that firms’ CRM practices were consumer-friendly and had positive influence on their ME and these were motivated by internal factors. Seven themes found support for continuously service improvement. The study contributes to institutional theory and consumer utility theory.
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Dissertations / Theses on the topic "Effectiveness of CRM"

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Lidén, Sara, Tol Jessica van, and Lina Duvander. "Lojalitetsprogram inom hospitalitybranschen : Lönsamhet och effektivitet." Thesis, Örebro universitet, Restaurang- och hotellhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-23040.

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Lojalitetsprogram är en slags medlemsklubb där medlemmar får ta del av olika belöningar ochförmåner. Programmen kan vara ett bra hjälpmedel för företag att skaffa lojala, återkommandekunder, men det kan även vara kostsamt vid okunskap. Huvuduppgiften med programmen är attskapa en relation med gästen för att få den att återkomma, då det visat sig att lojala kunder ökarlönsamheten. Det har även visat sig att en CRM-strategi kan underlätta skapandet avkundlojalitet och lönsamhet.Syftet med uppsatsen var att redogöra och diskutera vad som påverkar ett lojalitetsprogramslönsamhet.Uppsatsen grundades i fem vetenskapliga artiklar som granskades, bearbetades ochsammanfattades utifrån uppsatsens syfte. Resultatet tog upp vikten av kundlojalitet för att skapalönsamhet inom hospitalitybranschen samt lojalitetsprogrammens effektivitet. Från artiklarnaframkom det att lojalitetsprogrammets utformning och belöningssystem hade stor betydelse förom en gäst blir lojal eller inte. Relationen som utvecklades mellan företag och gäst var även deten betydelsefull del i skapandet av lojalitet. Senare diskuterades huruvida lojalitetsprogram varen säker väg till kundlojalitet eller inte utifrån de olika faktorerna som tidigare nämndes.Sammanfattningsvis var en välstrukturerad CRM-strategi med kunskap om programmetsstruktur, belöningssystem och gemenskap viktigt vid skapandet av ett effektivt och lönsamtlojalitetsprogram.<br>B-uppsatser
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Vodrážka, Kryštof. "Analýza efektivnosti obchodních zástupců." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359711.

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Presented master thesis deals with the issues of analysis of the Sales representative's effectiveness in conjunction with the effectiveness of regions severance, methods of evaluation and remuneration. The thesis will also outline company's usage of CRM software from the perspective of Sales representative and Sales Analyst. Theoretical part contains findings from CRM, profession of Sales representatives and methods of evaluation and remuneration. These finding will be exemplified on international pharmaceutical company. The aims of this thesis are suggestions and recommendations which are targeted to increase effectiveness of the Sales representatives and CRM software.
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Wali, Andy Fred. "A comparative consumer study of firms' CRM practices and marketing effectiveness in the mobile telecommunications sectors of Nigeria and the UK." Thesis, University of Huddersfield, 2016. http://eprints.hud.ac.uk/id/eprint/28522/.

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The purpose of this doctoral thesis is to carry out a comparative consumer study of firms’ CRM practices and Marketing Effectiveness (ME) in the Mobile Telecommunications (MT) sectors of Nigeria and the United Kingdom. The research contribution as explained by Corley and Gioa (2011) has guided this thesis as the underlying facets of theory are bound in a statement of concepts and interrelationships to explain how and why a phenomenon has occurred. The research contribution of the thesis is explained in detail in Chapter One, Section 1.0: Introduction and 1.1: Theoretical Background of the Study. The adoption of Consumer Utility Theory and Institutional Theory culminating in CRMBT informs and guides the research work in analysing consumer satisfaction and dissatisfaction, how firms behave and what influences arising from businesses have impact on consumers. Examples of business pressures are in the form of cultural rules, beliefs, symbols, rituals and power structures with survival dependent on loyalty to other institutional pressures (Scott, 1987; DiMaggio and Powell, 1991b). Studies discussed in the literature have shown that firms’ CRM practices are affected by institutional pressures, thus demonstrating the emergence of CRMBT and how it would help to mediate internal institutional forces (DiMaggio and Powell, 1991b; Ernest and Young, 2001; Chen and Popovich, 2003; ElGohary et al. 2013; Keramati and Shapulli, 2015). Consumer Utility Theory as described by Fishburn (1987) is adopted in this study because it helps in understanding the rationale behind consumer satisfaction and retention decisions. Ultimately, Consumer Utility Theory is linked with Institutional Theory as both internal and external institutional pressures shape consumer satisfaction and retention decisions positively or negatively. The thesis’s contribution uniquely linked all three to explain the phenomena under investigation. Within the last two decades the use of mobile phones and other mobile devices have risen dramatically as the phenomenally successful mobile phone has increased customers and profits for MT companies. The sample in the study included three face to face qualitative consumer focus groups in Port Harcourt Nigeria with 23 interviewees (8,7,8) and three face to face consumer focus groups in Huddersfield town UK of 22 interviewees (10,5,7). The justifications for comparing telecommunications service experiences of users in both towns are due to their shared similarities in terms of economic viability and adult population of telecommunications consumer. The data for the study were analysed using the thematic template technique and facilitated with Nvivo 10. From the Nigerian study it was found that mobile telecommunication firms’ CRM practices were weak for their consumers, which had negatively impacted on these firms’ marketing effectiveness over the years. Secondly, the study found that the factors underpinning the negative practices by Nigerian mobile telecoms operators were mainly externally motivated. This led to the emergence of six themes to include: service price; consumer privacy; complaints management; service courtesy; service quality and service personalisation. From the UK study it was found that MT firms’ CRM practices were fair towards their consumer and these practices had positive impact on consumer satisfaction and retention behaviours. This led to the emergence of seven themes which include: service quality, service upgrade, service price, service personalisation, service evaluation, complaints management and understanding customer expectations. The key theoretical contributions of this doctoral research are in Institutional Theory, Consumer Utility Theory and CRMBT respectively. The transformational CRM behaviour model is depicted on Figure 6.1 for theoretical and practical explorations. Drawing upon existing CRM literature this is the first doctoral study that has compared the CRM practices of MT firms concerning consumers in Nigeria and the UK using the qualitative focus group approach, which leads to developing a transformational CRM behaviour model. The recommendations of this thesis pertaining to the MT operators and the telecommunications regulatory agencies in Nigeria and the UK are provided. Individual themes from each of the study contexts are analysed and displayed in the Nvivo data.
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Ferguson, Graham. "The effectiveness of cross-selling as a relationship marketing initiative : an exploration of analytical and commonsense prediction." UWA Business School, 2009. http://theses.library.uwa.edu.au/adt-WU2009.0196.

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[Truncated abstract] Relationship marketing and some of its associated strategies, including customer relationship management (CRM), is an approach to marketing that is increasingly recognised as important by researchers and marketers. The approach suggests that marketers should focus on developing and maintaining strong relationships with existing customers in order to increase customer lifetime value (CLV) and to reduce the costs associated with constantly acquiring new customers. Advocates promote increased revenue per customer, increased products per customer (customer share), lower customer churn (higher retention) and increased chance that loyal customers will advocate on behalf of the organisation (positive word of mouth), as just some of the benefits of building relationships. While the concept of developing stronger relationships with customers appears convincing; the successful implementation of relationship marketing & CRM initiatives has been a challenge for many enterprises. There are many reasons cited for this including differing benchmarks for success, the range of relationship marketing activities available to marketers, customer differences and how marketers choose to model customer response. To cut through this complexity and to contribute to the field, the current study was carried out to explore, in detail, a single relationship marketing initiative being implemented in a large consumer oriented organisation. The goals of the current study were to see whether the introduction of a cross-selling initiative (CSI) helped front line employees to cross-sell additional products to existing customers during face-to-face interactions and whether the technique used to predict product adoption influenced the effectiveness of those cross-selling activities. Cross-selling refers to the promotion of additional products to existing customers. .... It was considered likely that retail employees would be more confident if they received a specific cross-selling recommendation for a customer and that the increased confidence would lead to increased cross-selling activity and better results. The results confirmed that: Retail employees were more likely to approach a customer with a cross-sell offer if they had a specific recommendation for that customer. Cross-sell offers based upon those recommendations were more likely to be successful. Logistic regression was a better technique for identifying customers likely to adopt the product than anecdotal modelling approaches. The current study makes an important contribution to marketers considering or engaging in customer relationship marketing by confirming the effectiveness of CSIs. Based upon the results, CSIs appear to offer marketers an effective tool to increase customer share thereby increasing revenue and potentially increasing customer loyalty, tenure and profitability. The study also illustrates that effective modeling reduces the chance of making superfluous cross-selling offers to customers thereby reducing the cost of cross-selling, enhancing the confidence of retail employees and minimising the risk of damaging existing relationships. Overall, the study illustrates that the potential for CSIs as a relationship marketing tool is substantial and should not be underestimated.
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Chandler, J. R. "The flexible generation of management information from automated batch manufacturing facilities." Thesis, University of Huddersfield, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.377553.

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You, Ya. "Social Media Effectiveness." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6040.

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Over the last decade, the advent of social media such as online product reviews (e.g., Amazon.com),blogs and other social networking sites (e.g., Facebook.com) has dramatically changed the way consumers obtain and exchange information about products. This dissertation investigates the impact of various types of social media on product performance and compares the effectiveness of social and traditional media under various conditions. Specifically, the first chapter performs a meta-analysis of consumer-generated WOM elasticity in social media to identify the factors that influence the impact of WOM on product sales and to assess the generalizability of the relationship. The second chapter examines how social media may influence product performance in different product contexts as compared with traditional media, which assists managers in making better media decisions. Taken together, this dissertation evaluates the progress in this field, and then takes a step further by applying past findings to understand how social media may perform at various stages in the product lifecycle.<br>Ph.D.<br>Doctorate<br>Dean's Office, Business Administration<br>Business Administration<br>Business Administration; Marketing
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Garner, Charles Larry. "Team building and organizational effectiveness /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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Engel, Vernessa C. "Measuring effectiveness in humanitarian aid organizations." Honors in the Major Thesis, University of Central Florida, 2008. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1077.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.<br>Bachelors<br>Sciences<br>Political Science
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Kim, Aileen Sehee. "Treatment Effectiveness of the Invisalign® System: A Systematic Review." Master's thesis, Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/216551.

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Oral Biology<br>M.S.<br>The aim of the investigation was to search the current literature (from April 2005 to December 2012) and determine the effectiveness of orthodontic tooth movement using the Invisalign system. With changes in attachments implemented within the past few years, a more recent appraisal of the available literature is of value. It is expected that this systematic review will provide a more up-to-date understanding of the treatment effects (efficacy in tooth movement and stability) of the Invisalign system. Additionally, an evaluation of the indications and case selection using Invisalign will be conducted A computerized search was conducted using PubMed, Evidence Based Medicine (EBM) Reviews Database (Cochrane Database of Systematic Reviews), Database of Abstracts of Reviews of Effects and Cochrane Central Register of Controlled Trials, Science Direct, and Thomsen's ISI Web of Science. Inclusion criteria that were to be satisfied by the literature search results were publications in English and human clinical trials. Studies not pertaining to the question of clinical effectiveness of Invisalign were selected for exclusion. Case reports, book chapters, and review papers were considered separately for analysis and contribution to the general information gathering in the systematic review. Book chapters were excluded. Quality assessment was performed on the studies that fulfilled the inclusion criteria. The quality and design of the study was considered. Of the studies that passed the quality assessment stage, a thorough evaluation was completed. Summaries of the included articles were prepared and information regarding study design, subjects, treatment times, and outcomes were organized in tabulated form. Appraisal of the included studies was performed using the 2010 CONSORT statement and 2009 ADA Clinical Recommendations Handbook. Overall, of the 271 studies reviewed (Stage I), 23 were selected for further review (Stage II). Ultimately, 10 studies were included in the systematic review (Stage III). In summary, after thorough analysis of the studies, it has been shown that Invisalign is an effective appliance for minor space closure, lingual constriction, and correction of anterior rotations and marginal ridge height discrepancies. However, Invisalign lacks the ability to correct anteroposterior discrepancies, occlusal contacts, extrusion, and rotations greater than 15 degrees. While the achieved and predicted tooth movement discrepancy was very minimal, it was found that overbite must be overcorrected.<br>Temple University--Theses
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Ritchie-Dunham, James Loomis. "Balanced scorecards, mental models, and organizational performance : a simulation experiment /." Thesis, Full text (PDF) from UMI/Dissertation Abstracts International, 2002. http://wwwlib.umi.com/cr/utexas/fullcit?p3082891.

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Books on the topic "Effectiveness of CRM"

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CIM-Investitionsplanung. P. Lang, 1990.

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The Impact and Effectiveness of the Single Market (COM). European Communities / Union (EUR-OP/OOPEC/OPOCE), 1997.

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Leadership in Decentralized Organizations (Crc Complex and Enterprise Systems Engineering). AUERBACH, 2009.

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Medicines and Risk/Benefit Decisions (Cmr Workshop). Springer, 1987.

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Paladino, Bob. Corporate Performance Management Best Practices: A Case Study Approach to Accelerating CPM Results. Wiley & Sons, Incorporated, John, 2013.

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Paladino, Bob. Corporate Performance Management Best Practices: A Case Study Approach to Accelerating CPM Results. Wiley & Sons, Incorporated, John, 2013.

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NHS Centre for Reviews & Dissemination., ed. Undertaking systematic reviews of research on effectiveness: CRD guidelines for those carryimg out or commissioning reviews. NHS Centre for Reviews & Dissemination, 1996.

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Scarlet, Janina, Ariel J. Lang, and Robyn D. Walser. Acceptance and Commitment Therapy for Posttraumatic Stress Disorder. Oxford University Press, 2016. http://dx.doi.org/10.1093/med/9780190205959.003.0003.

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This chapter examines evidence for the effectiveness of complementary and alternative medicine (CAM) for posttraumatic stress disorder (PTSD). There is high demand for CAM among both military and civilian consumers and thus CAM for PTSD warrants thorough analysis. The CAM interventions reviewed herein include mindfulness and other meditative practices, acupuncture, yoga, relaxation, breathing training, and physical exercise. Although there are few rigorous studies of CAM for PTSD, available evidence suggests that these approaches are moderately effective. They would generally not be considered a first line intervention for PTSD at this point, but rather would be recommended as an adjunct to established approaches. The limited number of studies available, however, precludes drawing firm conclusions. Thus, future work should focus on better understanding the optimal uses of CAM for PTSD.
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Corporate Performance Management Best Practices A Case Study Approach To Accelerating Cpm Results. John Wiley & Sons, 2013.

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Wintering, Nancy, and Andrew B. Newberg. Integrative Approaches to Depression. Edited by Anthony J. Bazzan and Daniel A. Monti. Oxford University Press, 2018. http://dx.doi.org/10.1093/med/9780190690557.003.0018.

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This chapter reviews the potential uses of integrative psychiatry and complementary and alternative medicine (CAM) approaches for the management of patients with mood disorders. Mood disorders are among the most prevalent mental health issues affecting people today. A variety of pharmacological and psychological interventions are available currently for patients with mood disorders, however, many seek CAM for treatment. CAM interventions can include vitamins and supplements, herbal and botanical remedies, meditation and spiritual practices, acupuncture, and dietary and healthy living lifestyle modification. There is increased public interest in the use of integrative therapies in mood disorders. An increasing number of randomized clinical trials have been conducted to evaluate the effectiveness of integrative interventions both as monotherapy and as adjunct therapeutic approaches to treat mood disorders. This chapter presents an overview of research regarding integrative treatment approaches for mood and affective disorders to provide clinical direction regarding the use of such interventions.
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Book chapters on the topic "Effectiveness of CRM"

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Voitkevich, N. I., and T. I. Solunina. "Evaluating the Cost-Effectiveness of Staff Motivation When Implementing a CRM System." In Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-60926-9_54.

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Zauber, Ann G. "Comparative Effectiveness and Cost-Effectiveness of Current CRC Screening Modalities." In Colorectal Cancer Screening. Springer New York, 2015. http://dx.doi.org/10.1007/978-1-4939-2333-5_3.

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Wolf, Ursula, Martin Wolf, and Klaus von Ammon. "CAM Conditions and Use in Switzerland." In Homeopathy in Healthcare – Effectiveness, Appropriateness, Safety, Costs. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-20638-2_8.

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Li, Zheng, Yinfeng Li, Xiaowen Wang, Meng Xu, and Shenghao Fu. "Research on Index Network Construction and Effectiveness Evaluation Method of Air Traffic Control System Based on CDM Data." In Lecture Notes in Electrical Engineering. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-8599-9_29.

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Chokshi, Sagar, and Kara Kelly. "Potential Role of Complementary and Alternative Medicine in Pediatric Oncology: The Future of CAM Research – Addressing the “Effectiveness Gaps”." In Integrative Pediatric Oncology. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-04201-0_11.

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Jeannet, Jean-Pierre, Thierry Volery, Heiko Bergmann, and Cornelia Amstutz. "Product Line Choices." In Masterpieces of Swiss Entrepreneurship. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65287-6_17.

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AbstractSuccess in global markets is not only dependent on the quality and effectiveness of a single product. For many firms, even as they focus on narrow niches, the number of product variations they can cram into a narrow market space becomes a competitive advantage. How SMEs dealt with requirements for product line depth vs. breadth and, in particular, how they managed to use platforming and modularity to maximize product variations to increase the number of SKUs offered in their chosen market space. To enable such market cramming, companies have adopted extensive modularization strategies to create a maximum of product variations from a limited set of components. Platforming is another method companies use to create multiple variations from a single platform which is more efficient to produce and market. The combination of both modularization and platforming is allowing this game to be played to an even greater extent, permitting a small company to become a relative giant in a small space.
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Mathews, Soney, and Suja R. Nair. "Ethical Consumerism and Effectiveness From a Cause-Related Marketing (CRM) Perspective." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8270-0.ch008.

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There is a growing public awareness of ethical issues along with rising disposable income and increase in education and knowledge. This is triggering the ethical conscience of consumers and leading them to ethical consumerism. Ethical consumerism has grown out of the consumer interest and concern on issues and the practical application of marketing ethics to their purchase behaviors. Consumers are gradually accepting this phenomenon of ethical consumption as part of the lifestyle. In order to bring a change in the attitude of consumers towards ethical consumerism, corporates have started taking an initiative by incorporating a new method of marketing activity and tool called cause-related marketing (CRM). Ethical consumerism based on CRM campaign needs to be effective to build a corporate image. This study is an attempt to understand ethical consumerism and its effectiveness from the perspective of CRM and how it benefits the businesses.
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"Concepts, Functionality, and Cost-Effectiveness of Internet-Oriented ERP Systems." In Integrating ERP, CRM, Supply Chain Management, and Smart Materials. Auerbach Publications, 2001. http://dx.doi.org/10.1201/9780203997529.ch1.

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"Concepts, Functionality, and Cost-Effectiveness of Internet-Oriented ERP Systems." In Integrating ERP, CRM, Supply Chain Management, and Smart Materials. Auerbach Publications, 2001. http://dx.doi.org/10.1201/9780203997529-5.

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Letaifa, Soumaya Ben. "A New Conceptual Framework for Greater Success with Integration of E-CRM." In Business Information Systems. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-61520-969-9.ch134.

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This chapter examines how e-CRM has affected both organizational and individual behavior in a leading Canadian bank. The innovative and customer-driven culture of this bank pushed it toward early adoption of e-CRM technology. The findings emphasize the role played by many strategic and organizational dimensions in the success of e-CRM implementation. In fact, to make e-CRM efforts pay off, new business processes are required to achieve more effective and closer interactions with customers. The shift toward customer orientation needs to be supported by a shift in organizational objectives and processes. The results indicate that employees’ individual behavior successfully changed from a transactional to a relational perspective, and that training and coaching ensured a successful integration of e-CRM technology. Nevertheless, the employee reward and evaluation system, which should have been changed to leverage CRM impact, has surprisingly been forgotten. This deficiency is addressed by proposing a new framework for enhancing e-CRM effectiveness.
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Conference papers on the topic "Effectiveness of CRM"

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"Evaluating the Effectiveness of the Implementation of CRM - Systems." In 2015 The 5th International Workshop on Computer Science and Engineering-Information Processing and Control Engineering. WCSE, 2015. http://dx.doi.org/10.18178/wcse.2015.04.019.

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Simanjuntak, Evi Rinawati, Firmanzah, T. Ezni Balqiah, and Teddy Pawitra. "CRM CAPABILITIES AND MARKETING EFFECTIVENESS: THE MEDIATING ROLE OF INTERACTIVE MARKETING IMPLEMENTATION." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.08.05.

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Nasir, Syerina Azlin Md, and Nor Laila Md Noor. "Analysing the effectiveness of COMA++ on the mapping between Traditional Malay Textile (TMT) knowledge model and CIDOC CRM." In 2010 International Symposium on Information Technology (ITSim 2010). IEEE, 2010. http://dx.doi.org/10.1109/itsim.2010.5561323.

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Lallechere, Sebastien, Basile Jannet, Thibault Dupuy, Pierre Bonnet, and Francoise Paladian. "Shielding effectiveness statistics from random stochastic enclosures with apertures." In 2013 Computational Electromagnetics Workshop (CEM'13). IEEE, 2013. http://dx.doi.org/10.1109/cem.2013.6617121.

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Silveira, J. L. "Analysis of the shielding effectiveness of a rectangular enclosure with apertures by TLM-TD." In Proceedings of CEM 2002 - 4th International Conference on Computation in Electromagnetics. IEE, 2002. http://dx.doi.org/10.1049/ic:20020183.

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Pattin, Cheryl A. "Child Resistant Packaging: Regulations and Effectiveness, 1980–2002." In ASME 2005 International Mechanical Engineering Congress and Exposition. ASMEDC, 2005. http://dx.doi.org/10.1115/imece2005-79179.

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Poisoning from household substances has been and continues to be a hazard to children under 5 years of age. In an effort to address this problem, the Poison Prevention Packaging Act (PPPA) of 1970 was enacted as of December 30, 1970. This act is a federally preemptive piece of legislation covering an ever expanding group of substances. The test methods used to establish compliance with the PPPA do not address the range of substances covered (e.g. liquids); the changing patterns of use of household substances such as increased use of liquid medications for children; or repeated access to and multiple reclosures of containers, as seen in the home situation. To examine the effectiveness of the PPPA in addressing actual poisonings in children under 5, national databases from 1980 through March 13, 2002 were examined. Reports mentioning the use of a CRC (child resistant container) were then analyzed. Assisted Access incidents involved an older child gaining access to the contents of a CRC and giving those contents to the younger victim. Transfer of Contents incidents involved ingestion of a substance that was originally packaged in a CRC and was transferred to a non-CRC The average age of children seen in hospitals is under 2, and fatalities due to Assisted Access and Transfer of Contents incidents were seen in children averaging under one year of age. These age ranges are below those of children used in CRC testing (3.5 to 4.25 years). More importantly, the average body weights — directly related to the susceptibility to poisoning injury — of children seen in hospitals is less than the 25 pound weight used to set toxicity thresholds by the PPPA. Training for children, the elderly, and parents would help increase awareness of Transfer of Contents and Assisted Access poisonings, which are disproportionately represented in fatal poisoning incidents of young children.
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Zhou, Yuanzhong, Alan W. Righter, and Jean-Jacques Hajjar. "Investigation on effectiveness of series gate resistor in CDM ESD protection designs." In 2013 IEEE 10th International Conference on ASIC (ASICON 2013). IEEE, 2013. http://dx.doi.org/10.1109/asicon.2013.6811976.

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Xuewei He, Ke Wang, and Ji Zou. "Evaluation of impact and effectiveness on China's sustainability of China's CDM projects." In 2011 International Conference on Remote Sensing, Environment and Transportation Engineering (RSETE). IEEE, 2011. http://dx.doi.org/10.1109/rsete.2011.5965426.

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Ma, Lun, Jian-She Kang, Chun-Yu Zhao, and Shan-Yang Liu. "Modeling the impact of prognostic errors on CBM effectiveness using discrete-event simulation." In 2012 International Conference on Quality, Reliability, Risk, Maintenance, and Safety Engineering (QR2MSE). IEEE, 2012. http://dx.doi.org/10.1109/icqr2mse.2012.6246288.

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Yamamoto, Shohei, Akira Murata, Jingzu Yee, Yushi Maruyama, Kaoru Iwamoto, and Yoji Okita. "EFFECTS OF HOLE GEOMETRY AND CURVED SURFACE ON FILM COOLING EFFECTIVENESS AND HEAT TRANSFER COEFFICIENT MEASURED WITH COMPENSATION OF THREE-DIMENSIONAL HEAT CONDUCTION." In International Heat Transfer Conference 16. Begellhouse, 2018. http://dx.doi.org/10.1615/ihtc16.ctm.023780.

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Reports on the topic "Effectiveness of CRM"

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Clark, Louise. The Diamond of Influence: A Model For Exploring Behaviour in Research to Policy Linkages. Institute of Development Studies (IDS), 2020. http://dx.doi.org/10.19088/apra.2020.011.

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This learning paper presents an initial analysis of the emerging research to policy linkages within the Agricultural Policy Research in Africa (APRA) programme of the Future Agricultures Consortium, which is funded by the Foreign, Commonwealth &amp; Development Office (FCDO). APRA has an innovative monitoring, evaluation and learning approach known as the ‘Accompanied Learning on Relevance and Effectiveness’ (ALRE), which is being delivered by a small team of embedded evaluation specialists. This paper discusses how ALRE has applied the COM-B (Capability, Opportunity, Motivation and Behaviour) (Mayne 2018; Mayne 2016; Michie, van Stralen and West 2011) model of behaviour change to explore the interactions and influencing strategies between researchers and policymakers in the context of agricultural policy research in Africa. These insights have produced the Diamond of Influence, a new ALRE-adapted model, which applies each of the COM-B elements to discuss the different aspects of research to policy processes, drawing on examples of how researchers in each of the APRA focus countries (Ethiopia, Ghana, Malawi, Nigeria, Tanzania and Zimbabwe) are engaging in policy spaces.
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