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Books on the topic 'Effectiveness of marketing campaign'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Klapdor, Sebastian. Effectiveness of Online Marketing Campaigns. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01732-3.

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2

Burns, Ruth Ann. Updating your company's marketing strategy: Leading marketing executives on examining the effectiveness of current campaigns, implementing new initiatives, and ensuring alignment with corporate objectives. [Boston, Mass.]: Aspatore Books, 2008.

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3

Khan, M. A. Marketing communication in the retail sector: a case study: Principles (Burton Group) the effectiveness of the "Principles to die for" campaign. Oxford: Oxford Brookes University, 1997.

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4

Peter, Mouncey, ed. Marketing accountability: How to measure marketing effectiveness. London: Kogan Page, 2009.

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5

Lane, Martha A. California Literacy Campaign program effectiveness review. [Alexandria, Va: ERIC Document Reproduction Service, 1986.

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6

Facebook marketing: Designing your next marketing campaign. Indianapolis, Ind: Que Pub., 2010.

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7

Rice, Craig S. Marketing without a marketing budget. Holbrook,MA: Bob Adams, 1989.

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8

Campaign communication and political marketing. Chichester: Wiley-Blackwell, 2011.

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9

Heredia, Carlos Guzmán. Marketing político. Buenos Aires, Argentina: Jorge Giacobbe Editor, 1991.

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10

Communications, Racom, ed. Accountable marketing: The economics of data-driven marketing. [Chicago, Ill.]: AMA, 2004.

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11

Bucklin, Louis P. Balancing co-marketing alliances for effectiveness. Cambridge, Mass: Marketing Science Institute, 1992.

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12

Inc, Biomedical Business International. Marketing communications effectiveness to the radiologist. Tustin, CA (17722 Irvine Blvd., Tustin 92680): Biomedical Business International, 1986.

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13

Bucklin, Louis P. Balancing co-marketing alliances for effectiveness. Cambridge, Mass: Marketing Science Institute, 1992.

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14

Bucklin, Louis P. Balancing co-marketing alliances for effectiveness. Cambridge, Mass: Marketing Science Institute, 1992.

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15

Vargas, Carlos Salazar. Marketing político. [Bogotá, Colombia]: 365 Días Editores, 1988.

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16

Vargas, Carlos Salazar. Marketing político. 2nd ed. Santa Fe de Bogotá, Colombia: Japro Editores, 1994.

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17

Marketing calculator: Measuring and managing return on marketing investment. Singapore: John Wiley & Sons (Asia), 2008.

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18

José Rubens de Lima Figueiredo Júnior. Manual prático de marketing político. Rio de Janeiro, RJ: Konrad-Adenauer-Stiftung, 2002.

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19

Marketing of services: Leadership in service quality and marketing effectiveness. Minneapolis/St. Paul: West Pub. Co., 1994.

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20

Slavujević, Zoran Đ. Politički marketing. 2nd ed. Beograd: Fakultet političkih nauka, 2002.

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21

Newman, Bruce I. The marketing of the president: Political marketing as campaign strategy. Thousand Oaks, CA: Sage Publications, 1994.

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22

Hoge, Cecil C. The electronic marketing manual: Integrating electronic mediainto your marketing campaign. New York: McGraw-Hill, 1993.

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23

Manhanelli, Carlos Augusto. Estratégias eleitorais: Marketing político. São Paulo, SP: Summus Editorial, 1988.

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24

Talvinen, Jari. Marketing information systems: Concepts, usage, and effectiveness. Helsinki: Helsinki School of Economics and Business Administration, 1995.

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25

1936-, Nakanishi Masao, ed. Market-share analysis: Evaluating competitive marketing effectiveness. Boston: Kluwer Academic Publishers, 1988.

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26

Brown, Rick. Market focus: Achieving and sustaining marketing effectiveness. Oxford: Butterworth-Heinemann, 1993.

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27

Foley, Anthony. The marketing effectiveness of the Irish guesthouse. Dublin: University College Dublin, Graduate School of Business, 1998.

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28

Inc, Biomedical Business International. Marketing communications effectiveness to the clinical pathologist. Tustin, CA, U.S.A. (17722 Irvine Blvd., Tustin 92680): Biomedical Business International, 1985.

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29

Parisi, Sandi. Health Education Authority drug campaign: Aims, objectives and effectiveness. London: LCPDT, 1998.

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30

Political marketing. Los Angeles: SAGE, 2011.

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31

Politički marketing. Zagreb: Politička kultura nakladno-istraživački zavod, 2003.

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32

Kuntz, Ronald A. Marketing político: Manual de campanha eleitoral. São Paulo: Global Editora, 1986.

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33

Political marketing in India. New Delhi: Regal Publications, 2009.

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34

The phenomenon of political marketing. London: Macmillan, 1990.

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35

The phenomenon of political marketing. New York: St. Martin's Press, 1990.

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36

Nemchin, A. M. Marketing i problemy organizat︠s︡iĭ: Sbornik nauchnykh trudov. Sankt-Peterburg: Peterburgskiĭ gos. inzhenerno-ėkonomicheskiĭ universitet, 2001.

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37

Inc, Biomedical Business International. Sales representative effectiveness to the clinical pathologist. Tustin, CA (17722 Irvine Blvd., Suite 3, Tustin 92680): Biomedical Business International, 1986.

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38

(Firm), Quaero. Campaign management software: A comparative analysis. New York, N.Y: Quaero, 2001.

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39

Wallace, A. To measure the effectiveness of Esso's marketing strategy. Oxford: Oxford Brookes University, 1998.

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40

Gospe, Mike. Marketing campaign development: What marketing executives need to know about architecting global integrated marketing campaigns. Cupertino, CA: Happy About, 2008.

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41

Christie, Nicola. The effectiveness of the 1988 Police National Motorway Safety Campaign. Crowthorne, Berks: Transport and Road Research Laboratory, Safety and Transportation Department, Road Safety Division, 1989.

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42

Kioumgi, Mourad. A marketing campaign for a digital media exhibition. London: LCP, 2003.

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43

(Firm), Quaero. Comparative analysis: Marketing automation and campaign management software. Charlotte, N.C: Quaero, 2000.

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44

Škaro, Damir. Marketing u politici 21. stoljeća. Osijek: Panliber, 1999.

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45

Antonio de Pádua Prado Jr. ABC do candidato: Marketing político. São Paulo: Editora Babel Cultural, 1987.

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46

Bennett, W. Lance. Theg overning crisis: Media, money, and marketing in American elections. New York: St. Martin's Press, 1992.

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47

Parisien, Maurice R. ALIGNED!: A Story for Improving Sales and Marketing Effectiveness. Chicago, IL: RACOM COMMUNICATIONS, 2012.

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48

Limited, Book Marketing. Author events: Impact and effectiveness. London: Book Marketing Ltd, 1992.

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49

Gatignon, Hubert. To standardize or not to standardize: Marketing mix effectiveness in Europe. Cambridge, Mass: Marketing Science Institute, 1995.

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50

Gatignon, Hubert. To standardize or not to standardize: Marketing mix effectiveness in Europe. Cambridge, Mass: Marketing Science Institute, 1995.

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