Books on the topic 'Effectiveness of online advertising'
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1907-, Britt Steuart Henderson, ed. Measuring advertising effectiveness. Garland, 1985.
Find full textD, Wells William, ed. Measuring advertising effectiveness. L. Erlbaum Associates, 1997.
Find full textBriggs, Amanda. Advertising effectiveness: How does advertising work? Horton Publishing Ltd., 1989.
Find full textInstitute of Practioners in Advertising., ed. IPA advertising effectiveness awards. Marketing, 1994.
Find full textKlapdor, Sebastian. Effectiveness of Online Marketing Campaigns. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01732-3.
Full textJ, Holbein Thomas, and International Newspaper Marketing Association, eds. Evaluating the effectiveness of newspaper promotion. International Newspaper Marketing Association, 1987.
Find full textInstitute of Practitioners in Advertising., ed. Advertising works: 20 advertising case history presentations from the 1994 IPA advertising effectiveness awards. Institute of Practitioners in Advertising, 1995.
Find full textKaatz, Ronald B. Advertising & marketingchecklists: 77 proven checklists to save time & boost advertising effectiveness. NTC Business Books, 1989.
Find full textChung, Chanjin. Determinants of temporal variations in advertising effectiveness. Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1998.
Find full textZhu, Xingquan, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, and Jeremy Kayne. Fraud Prevention in Online Digital Advertising. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56793-8.
Full textZhu, Xingquan. Fraud Prevention in Online Digital Advertising. Springer International Publishing, 2017.
Find full textHua, Xian-Sheng. Online multimedia advertising: Techniques and technologies. Information Science Reference, 2011.
Find full textMiller, Michael. Online marketing heroes: Interviews with 25 successful online marketing gurus. Wiley Technology Pub, 2009.
Find full textKaatz, Ronald B. Advertising & marketing checklists: 77 proven checklists to save time & boost advertising effectiveness. NTC Business Books, 1989.
Find full textDivision, Oregon Tourism, ed. 1989 spring/summer advertising conversion/effectiveness study report. Image Analysis, 1990.
Find full textChris, Baker, and Institute of Practitioners in Advertising., eds. Advertising works 8: Papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1994. NTC Publications, 1995.
Find full textGary, Duckworth, and Institute of Practitioners in Advertising., eds. Advertising works 9: Papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1996. NTC Publications, 1997.
Find full textOrganisation for Economic Co-operation and Development. Directorate for Science, Technology, and Industry. and Organisation for Economic Co-operation and Development. Committee on Consumer Policy., eds. Online advertising and marketing directed toward children. OECD, 1999.
Find full textKaatz, Ronald B. Advertising & marketing checklists: 107 proven checklists to save time & boost advertising & marketing effectiveness. 2nd ed. NTC Business Books, 1995.
Find full textDaly, Elizabeth. Establishing the influence of programme environment on television advertising effectiveness in Ireland. University College Dublin,Graduate School of Business, 1998.
Find full textEffectiveness Of Online Marketing Campaigns An Investigation Into Online Multichannel And Search Engine Advertising. Springer-Verlag Berlin and Heidelberg GmbH &, 2013.
Find full textKlapdor, Sebastian. Effectiveness of Online Marketing Campaigns: An Investigation into Online Multichannel and Search Engine Advertising. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2013.
Find full textZhou, Julie Y. The role of pre-existing interest levels on online advertising effectiveness: An experimental analysis on TheCrimson.com. 2007.
Find full textWells, William D. Measuring Advertising Effectiveness. Taylor & Francis Group, 2014.
Find full textWells, William D. Measuring Advertising Effectiveness. Taylor & Francis Group, 2014.
Find full textWells, William D. Measuring Advertising Effectiveness. Psychology Press, 2014. http://dx.doi.org/10.4324/9781315806099.
Full textWells, William D. Measuring Advertising Effectiveness. Taylor & Francis Group, 2014.
Find full textWells, William D. Measuring Advertising Effectiveness. Taylor & Francis Group, 2014.
Find full textRuiz, James T. Advertising: Online Advertising for Start-Ups. Independently Published, 2022.
Find full text(Translator), W. V. Os, and Wendy Van Os (Translator), eds. Brands & Advertising: How advertising effectiveness influences brand equity. NTC Publications, 1999.
Find full textMagee, Malika. Online Advertising Market : Grow Your Business and Increase Sales with Online Advertising Solution: Youtube Advertising. Independently Published, 2021.
Find full textSuntaranond, Kanokwan. Global advertising: Factors influence advertising effectiveness and consumer communicationprocess. 1996.
Find full textPhillips, Marc. World's Best Online Advertising Campaigns. Macmillan of Canada, 2000.
Find full textAl-Assouli, Hedaia Mahmood. Earning Money Through Online Advertising. Notion Press, Inc., 2021.
Find full textThe revolution online advertising report. Haymarket Business Publications Ltd, 1998.
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